Pub Date : 2019-10-02DOI: 10.1080/10948007.2019.1691426
C. Sterling, Albert Abramson Urbana
Over the years I’ve found that good biographies can be an enjoyable way to gain a better understanding of changes in both the telecommunications and broadcasting fields. Indeed, some can make for great reading (see Smith, below). Despite real progress on this front, however, we still lack well-researched biographies of many key technical figures (radio inventor Edwin Armstrong springs to mind—and his papers are at Columbia University, ready for use) and even more so, business leaders (or their firms), in part as lawyers too often exercise continuing control over key papers. Definitive (meaning archive-based to me) biographies are beginning to allow a more measured view of such well-known inventors such as Morse, Edison, and Bell. Other modern biographies serve to “rescue” their subjects from being forgotten (those on the important engineers Preece and Alexanderson noted here are on point). Still others fill a decades-long gap where no research-based study existed (especially the case here with Marconi, but also Farnsworth and Zworykin).
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Pub Date : 2019-10-02DOI: 10.1080/10948007.2019.1691418
Kiana Moridi
Advertising: What Everyone Needs to Know by Mara Einstein (New York, NY: Oxford University Press, 2017—$22.00, paperback, ISBN: 9780190625894, 229 pp., 7 chapters, Introduction, Appendix, Index) explains the various aspects of the advertising industry, from previous years to current day. Discussing the shift from advertising to marketing, Einstein explores what has caused the change and what advertising is today as opposed to the past. The purpose for these explanations seems to lead us to the several different facets of the advertising industry, as Einstein explains the ways in which advertising is no longer merely commercials and flyers, but a form of marketing behavior, as well. In Chapter Two, Einstein explores the business of advertising and how the economy impacts the industry. Chapter Three analyzes consumer behavior and why people buy certain products but avoid others. Through this explanation, Einstein delves into the meaning of a target audience, and how to market the right product for a specific demographic. From making commercials to constructing a creative strategy, chapter four discusses the creative process of advertising. Chapters Five and Six discuss the ways in which advertising is implemented into our daily lives. Finally, Einstein finished with chapter seven, which explores advertising in the digital age. Graduate students, scholars and professionals interested in marketing and advertising may find this book to be a helpful tool. Einstein is a professor of media studies at Queens College, City University of New York. She has worked as the Senior Marketing Executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben’s, and Dole Foods.
马拉·爱因斯坦（Mara Einstein）的《广告：每个人都需要知道什么》（Advertising:What Everyone Needs to Know）（纽约：牛津大学出版社，2017年，22.00美元，平装本，ISBN:9780190625894229页，7章，引言，附录，索引）解释了从前几年到现在广告业的各个方面。在讨论从广告到营销的转变时，爱因斯坦探讨了是什么导致了这种变化，以及与过去相比，今天的广告是什么。这些解释的目的似乎将我们引向广告业的几个不同方面，正如爱因斯坦所解释的那样，广告不再仅仅是商业广告和传单，而是一种营销行为。在第二章中，爱因斯坦探讨了广告业以及经济如何影响该行业。第三章分析了消费者的行为，以及为什么人们购买某些产品却避开其他产品。通过这一解释，爱因斯坦深入研究了目标受众的含义，以及如何为特定人群营销正确的产品。从制作广告到构建创意策略，第四章论述了广告的创意过程。第五章和第六章讨论了广告在我们日常生活中的实施方式。最后，爱因斯坦完成了第七章，该章探讨了数字时代的广告。对市场营销和广告感兴趣的研究生、学者和专业人士可能会发现这本书是一个有用的工具。爱因斯坦是纽约城市大学皇后学院的媒体研究教授。她曾在广播（NBC）和有线电视（MTV Networks）担任高级营销主管，也曾在Miller Lite、Uncle Ben’s和Dole Foods等主要广告公司工作。
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Pub Date : 2019-10-02DOI: 10.1080/10948007.2019.1691419
Meta G. Carstarphen
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Pub Date : 2019-10-01Epub Date: 2019-08-29DOI: 10.1161/ATVBAHA.119.311392
Ruth McPherson
Recent studies have led to a broader understanding of the genetic architecture of coronary artery disease and demonstrate that it largely derives from the cumulative effect of multiple common risk alleles individually of small effect size rather than rare variants with large effects on coronary artery disease risk. The tools applied include genome-wide association studies encompassing over 200 000 individuals complemented by bioinformatic approaches including imputation from whole-genome data sets, expression quantitative trait loci analyses, and interrogation of ENCODE (Encyclopedia of DNA Elements), Roadmap Epigenetic Project, and other data sets. Over 160 genome-wide significant loci associated with coronary artery disease risk have been identified using the genome-wide association studies approach, 90% of which are situated in intergenic regions. Here, I will describe, in part, our research over the last decade performed in collaboration with a series of bright trainees and an extensive number of groups and individuals around the world as it applies to our understanding of the genetic basis of this complex disease. These studies include computational approaches to better understand missing heritability and identify causal pathways, experimental approaches, and progress in understanding at the molecular level the function of the multiple risk loci identified and potential applications of these genomic data in clinical medicine and drug discovery.
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Pub Date : 2019-07-03DOI: 10.1080/10948007.2019.1656965
Margarita H. Tapia, Amy Steigerwalt
Respawn: Gamers, Hackers, and Technogenic Life by Colin Milburn (Durham, NC: Duke University Press, 2018—$32.95, [paperback], ISBN 978-1-4780-0292-5, [hardcover and e-book available], 312 pp., introduction, 7 chapters, conclusion, acknowledgements, notes, bibliography, index, 88 B/W illustrations), discusses links between video games, hacking and science fiction and how they are connected to technological activism and communities. Milburn also argues that these connections “also serve as resources for critique, resistance, and insurgency, offering a space for players and hacktivist groups such as Anonymous to challenge obstinate systems and experiment with alternative futures” (book cover). The introduction of Respawn: Gamers, Hackers, and Technogenic Life is titled, “All Your Base” and the conclusion is titled “Save Point.” The seven chapters of Respawn: Gamers, Hackers, and Technogenic Life are titled, “May the Lulz Be with You”; “Obstinate Systems”; “Still Inside”; “Long Live Play”; We Are Heroes”; “Green Machine”; and “Pwn.” Milburn, PhD, is professor in the English Department, the Science and Technology Studies Program, and the Cinema and Digital Media Department at the University of California, Davis, in Davis, CA.
科林·米尔伯恩（Colin Milburn）的《重生：玩家、黑客和科技生活》（Respawn：Gamers，Hackers，and Technogenic Life）（北卡罗来纳州达勒姆：杜克大学出版社，2018年——32.95美元，[平装本]，ISBN 978-1-4780-0292-5，[可提供精装本和电子书]，312页，引言，7章，结论，致谢，笔记，参考书目，索引，88 B/W插图），讨论了电子游戏之间的联系，黑客攻击和科幻小说，以及它们与技术激进主义和社区的联系。米尔伯恩还认为，这些联系“也可以作为批判、抵抗和叛乱的资源，为玩家和匿名者等黑客活动团体提供了挑战顽固系统和试验替代未来的空间”（封面）。《重生：玩家、黑客和科技生命》的引言标题为“All Your Base”，结论标题为“Save Point”；“顽固系统”；“Still Inside”；“游戏万岁”；我们是英雄”；“绿色机器”；Milburn博士是加州大学戴维斯分校英语系、科学与技术研究项目和电影与数字媒体系的教授。
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Pub Date : 2019-07-03DOI: 10.1080/10948007.2019.1656966
S. B. Adams, O. Butler, D. Paull
Building on my broadcast history interests, I became interested in wire and submarine cable telegraph and telephone services back in the simpler days of the then-still-unified AT&T (see “A Few of My Favorite Things, Part 1,” in Vol. 50, Issue 1–2). The 1974–1982 antitrust case that broke up that monopoly stoked my interest further by making so much historical material available, some produced in that huge legal proceeding. Although few histories had been published for decades (especially of the telephone) thankfully, times soon changed. This second installment centers on brief review comments on two related topics: histories of American telegraph and telephone development, followed by a longer survey of histories of international telecommunication links. Naturally, there’s some overlap.
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Pub Date : 2019-07-03DOI: 10.1080/10948007.2019.1656954
Meta G. Carstarphen
{"title":"Editor’s Note A Full Choir, with Room to Grow","authors":"Meta G. Carstarphen","doi":"10.1080/10948007.2019.1656954","DOIUrl":"https://doi.org/10.1080/10948007.2019.1656954","url":null,"abstract":"","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"93 - 94"},"PeriodicalIF":0.0,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1656954","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43055980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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