Pub Date : 2017-10-02DOI: 10.1080/10948007.2017.1412207
W. Barlow
48:79 Split Image: African American in the Mass Media by Jannette L. Dates and William Barlow (Washington, DC: Howard University Press, 1993 (2nd ed.), ISBN: 978-0882581798 [Paperback], 574 pp., Introduction and Conclusion, 10 chapters, photographs, bibliographic essay, index) was an early, if not the first, comprehensive view of AfricanAmericans in the media. Through careful analyses of historical facts, Dates and Barlow offered critical analyses of the cultural representation of African Americans in all arenas of the media at that time, including film, radio, commercial and public television, print and broadcast news, advertising, and public relations. Although they are listed alternately as authors and editors, Dates and Barlow wrote at least 90 percent of the content, with additional contributions from Reebee Garofalo and Lee Thornton. Beginning with a reference to W.E. B. Du Bois’ concept of “double consciousness,” which he described in his 1903 book, Souls of Black Folks, Dates and Barlow applied this idea as a thematic construct to their investigations. In doing so, they provided foundational work in the analysis of identity and media that modeled not only how scholars could approach the duality of mediated representation and social realities, but how history and theory could be used to contextualize such topics. Dates is Dean Emerita of Howard University’s School of Communication [currently named after media pioneer Cathy Hughes], where she served in leadership for close to nineteen years. She is a recognized authority on media and the representations of African Americans in popular culture. Barlow, who died in June 2017, was a longtime Howard University professor in Howard’s department of Radio, Television and Film and a popular radio host for WPFW 89.3 FM in Washington, DC. The Howard University Press, which is no longer active, published the original editions of Split Image. However, WorldCat indicates the location of book copies in libraries and/or online sellers here: http://ou.worldcat.org/title/ split-image-african-americans-in-the-mass-media/oclc/21335850
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Pub Date : 2017-10-02DOI: 10.1080/10948007.2017.1402635
B. Friedan, G. Greer, G. Steinem
48:48 Advertising: What Everyone Needs to Know® by Maria Einstein (New York, NY Oxford University Press, 2017—$74.00, ISBN: 978-0-1-9062588-7 [Hardcover], introduction and conclusion, six sections) confronts the pervasive presence of mediated advertising with data, analysis, and conceptual ideas. With a title accented by a registered trademark icon, this book explains and reviews contemporary advertising practices across varied media, including newspapers, television, gaming apps, YouTube videos and mobile technologies. Framed by a media literacy sensibility, Einstein examines the rising sophistication of consumers concerning advertising, aided by the technology that has given them the choice to avoid it. Then, the author compares this with a concurrent rise in the industry’s subtler, hidden, even deceptive strategies designed to keep ads in front of as many eyeballs as possible. Key chapters included key definitions of the media landscape, conceptual ties between marketing and advertising, and an exploration of why the use of “big data” reigns as a significant factor in the current and future dominance of advertising messages. Einstein, a former advertising and marketing executive, is a professor of Media Studies at Queens College, City University.
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Pub Date : 2017-04-03DOI: 10.1080/10948007.2017.1363620
Alicia Brazeau
48:4 The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex (New York, NY: Speigel & Grau, 2017—$27.00, ISBN 9780399588518, 240 pp., 3 parts, notes) predicts a not-too-distant future where advertising as we know it will disappear. Beginning with a review of the impact of ad blocking software, and the Internet, Essex gives a brief historical overview of advertising’s past before ending with a prediction about its future. Essex is the CEO of Tribeca Enterprises, which is the parent company of the Tribeca Film Festival, where he landed after being CEO of the award-winning, innovative ad agency, Droga5. Essex employs a conversational style, with wit and pointed criticisms at times of the ethics and practices within the industry he loves.
48:4安德鲁·埃塞克斯（Andrew Essex）的《广告的终结：为什么它必须消亡，以及创意的复活》（The End of Advertising：Why It Had Die，and The Creative Resurrection to Come）（纽约：Speigel&Grau，2017-27.00美元，ISBN 978039588518240页，3部分，注释）预测了一个不远的未来，我们所知道的广告将消失。从回顾广告屏蔽软件和互联网的影响开始，Essex对广告的过去进行了简要的历史概述，最后对其未来进行了预测。Essex是翠贝卡企业的首席执行官，翠贝卡企业是翠贝卡电影节的母公司，在担任屡获殊荣的创新广告公司Droga5的首席执行官后，他来到了翠贝卡。埃塞克斯采用了一种谈话风格，在他热爱的行业中，有时会对道德和实践提出机智和尖锐的批评。
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Pub Date : 2017-04-03DOI: 10.1080/10948007.2017.1363610
Meta G. Carstarphen
{"title":"(A) Editor’s Note: Traditions and New Beginnings","authors":"Meta G. Carstarphen","doi":"10.1080/10948007.2017.1363610","DOIUrl":"https://doi.org/10.1080/10948007.2017.1363610","url":null,"abstract":"","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"48 1","pages":"1 - 2"},"PeriodicalIF":0.0,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2017.1363610","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42362026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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