Muhammad Rizal Syifauddin, Iha Haryani Hatta, Prih Sarnianto
Pharmacies continue to grow and make business competition between pharmacies increase and reduce drug prescriptions, that require pharmacies to optimize marketing mix strategies that are useful in building customer loyalty. The main purpose of this study is to determine the influence of marketing mix variables on purchasing decisions and its impact on customer loyalty of Apotek in serang district. In this quantitative study, primary data was collected through interviews using a structured questionnaire that has been validated. The data of the research was collected using a random sample of 200 respondents of Pharmacy customers from 3 pharmacies in Serang District. Data analysis using the Structural Equation Modeling software AMOS 23. The results showed that products that are varied, complete and always available have an influence on purchasing decisions and customer loyalty. Low prices have an influence on purchasing decisions and customer loyalty. Location has no effect on purchasing decisions or customer loyalty because Serang District is a densely populated area and the proximity of pharmacies makes location selection not a customer's consideration. Promotion has no effect on purchasing decisions or customer loyalty because promotional activities are carried out only through word of mouth, pharmacies should preferably carry out digital promotions through advertising or television media. People influence purchasing decisions and customer loyalty because pharmacists can explain drugs in detail and behave friendly. The process influences purchasing decisions but does not affect customer loyalty because customers prefer the service process to be fast and easy. Physical evidence has no effect on purchasing decisions or customer loyalty because complete facilities are not a major consideration and the goal is to buy drugs. And the purchasing decisions positive and significant impact on customer loyalty.
{"title":"PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN APOTEK DI KECAMATAN SERANG","authors":"Muhammad Rizal Syifauddin, Iha Haryani Hatta, Prih Sarnianto","doi":"10.35814/jrb.v6i2.4640","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4640","url":null,"abstract":"Pharmacies continue to grow and make business competition between pharmacies increase and reduce drug prescriptions, that require pharmacies to optimize marketing mix strategies that are useful in building customer loyalty. The main purpose of this study is to determine the influence of marketing mix variables on purchasing decisions and its impact on customer loyalty of Apotek in serang district. In this quantitative study, primary data was collected through interviews using a structured questionnaire that has been validated. The data of the research was collected using a random sample of 200 respondents of Pharmacy customers from 3 pharmacies in Serang District. Data analysis using the Structural Equation Modeling software AMOS 23. The results showed that products that are varied, complete and always available have an influence on purchasing decisions and customer loyalty. Low prices have an influence on purchasing decisions and customer loyalty. Location has no effect on purchasing decisions or customer loyalty because Serang District is a densely populated area and the proximity of pharmacies makes location selection not a customer's consideration. Promotion has no effect on purchasing decisions or customer loyalty because promotional activities are carried out only through word of mouth, pharmacies should preferably carry out digital promotions through advertising or television media. People influence purchasing decisions and customer loyalty because pharmacists can explain drugs in detail and behave friendly. The process influences purchasing decisions but does not affect customer loyalty because customers prefer the service process to be fast and easy. Physical evidence has no effect on purchasing decisions or customer loyalty because complete facilities are not a major consideration and the goal is to buy drugs. And the purchasing decisions positive and significant impact on customer loyalty.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127618016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Setiap perusahaan perlu membuat keputusan pemilihan supplier yang tepat karena dapat berdampak pada produktivitas, kelancaran operasional perusahaan, serta perolehan keuntungan bagi perusahaan. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk mendeskripsikan pemilihan supplier minuman boba yang tepat pada Kafe Titik Seduh di Kabupaten Nias Barat dengan mengunakan metode Analitycal Hierarchy Process (AHP). Analisis terhadap pemilihan supplier minuman boba terbaik ini dilakukan secara hirarkis dengan melakukan penilaian perbandingan berpasangan antara kriteria pertimbangan yang terdiri dari harga, kualitas, layanan, ketersediaan bahan dan jarak, dilanjutkan dengan penilaian perbandingan berpasangan antar alternatif supplier. Pengukuran konsistensi yang dilakukan terhadap hasil penilaian perbandingan berpasangan pada kriteria, sub-kriteria dan supplier oleh 5 responden pengambilan keputusan menunjukan bahwa penilaian telah dilakukan secara konsisten. Berdasarkan perbandingan berpasangan antara kriteria yang dilakukan dalam pemilihan supplier tersebut, kriteria kualitas menjadi kriteria yang dianggap paling penting dan kriteria jarak yang paling tidak penting. Sedangkan berdasarkan analisis secara keseluruhan atas penilaian antara alternatif supplier dengan mempertimbangkan seluruh kriteria serta sub-kriteria yang ada, maka Toko Comel menjadi supplier terbaik dibandingkan Toko Oji dan Toko Depot Kuliner. Kata Kunci: Analytical Hierarchy Process (AHP), pemilihan supplier, perbandingan berpasangan, produktivitas, kelancaran operasional, keuntungan
{"title":"PEMILIHAN SUPPLIER MINUMAN BOBA MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) PADA KAFE TITIK SEDUH DI KABUPATEN NIAS BARAT","authors":"Estomini Daeli, Imelda Junita","doi":"10.35814/jrb.v6i2.4582","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4582","url":null,"abstract":"Setiap perusahaan perlu membuat keputusan pemilihan supplier yang tepat karena dapat berdampak pada produktivitas, kelancaran operasional perusahaan, serta perolehan keuntungan bagi perusahaan. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk mendeskripsikan pemilihan supplier minuman boba yang tepat pada Kafe Titik Seduh di Kabupaten Nias Barat dengan mengunakan metode Analitycal Hierarchy Process (AHP). Analisis terhadap pemilihan supplier minuman boba terbaik ini dilakukan secara hirarkis dengan melakukan penilaian perbandingan berpasangan antara kriteria pertimbangan yang terdiri dari harga, kualitas, layanan, ketersediaan bahan dan jarak, dilanjutkan dengan penilaian perbandingan berpasangan antar alternatif supplier. Pengukuran konsistensi yang dilakukan terhadap hasil penilaian perbandingan berpasangan pada kriteria, sub-kriteria dan supplier oleh 5 responden pengambilan keputusan menunjukan bahwa penilaian telah dilakukan secara konsisten. Berdasarkan perbandingan berpasangan antara kriteria yang dilakukan dalam pemilihan supplier tersebut, kriteria kualitas menjadi kriteria yang dianggap paling penting dan kriteria jarak yang paling tidak penting. Sedangkan berdasarkan analisis secara keseluruhan atas penilaian antara alternatif supplier dengan mempertimbangkan seluruh kriteria serta sub-kriteria yang ada, maka Toko Comel menjadi supplier terbaik dibandingkan Toko Oji dan Toko Depot Kuliner. \u0000Kata Kunci: Analytical Hierarchy Process (AHP), pemilihan supplier, perbandingan berpasangan, produktivitas, kelancaran operasional, keuntungan","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"265 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115831883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Achelia Setiani, Indra Cipta Guna Setia Permana, Kezia Dara Euodia, N. Nuraini, Priska Paramita Pradipta, Istijanto Istijanto
This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online questionnaires with convenience sampling to 262 parents who have 0-6 years old children living in Indonesia. The analysis methods were descriptive statistics, exploratory factor analysis, and multiple regression. The results show that the most significant factor influencing the parent’s intention to buy is the perceived behavioral control, followed by attitude, subjective norms, perceived value for money, and perceived product quality. However, perceived product risk does not significantly affect the intention to buy early childhood educational toys. The findings of this research contribute to the literatures on the parents’ purchase behavior by extending the theory of planned behavior. In addition, this study also helps marketers, producers, and distributors of early childhood educational toys to define a better strategy in approaching parents to buy the products for their children. Additionally, toy designers or educators can use the result to consider the designs that satisfy parents as decision-makers. This study was limited to Indonesian parents, so the result cannot be generalized for a wider market. Thus, future research can capture more diverse categories, additional variables, and social groups.
{"title":"FACTORS INFLUENCING PARENT’S INTENTION TO BUY EARLY CHILDHOOD EDUCATIONAL TOYS","authors":"Achelia Setiani, Indra Cipta Guna Setia Permana, Kezia Dara Euodia, N. Nuraini, Priska Paramita Pradipta, Istijanto Istijanto","doi":"10.35814/jrb.v6i2.4233","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4233","url":null,"abstract":"This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online questionnaires with convenience sampling to 262 parents who have 0-6 years old children living in Indonesia. The analysis methods were descriptive statistics, exploratory factor analysis, and multiple regression. The results show that the most significant factor influencing the parent’s intention to buy is the perceived behavioral control, followed by attitude, subjective norms, perceived value for money, and perceived product quality. However, perceived product risk does not significantly affect the intention to buy early childhood educational toys. The findings of this research contribute to the literatures on the parents’ purchase behavior by extending the theory of planned behavior. In addition, this study also helps marketers, producers, and distributors of early childhood educational toys to define a better strategy in approaching parents to buy the products for their children. Additionally, toy designers or educators can use the result to consider the designs that satisfy parents as decision-makers. This study was limited to Indonesian parents, so the result cannot be generalized for a wider market. Thus, future research can capture more diverse categories, additional variables, and social groups.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132113308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur Abstract Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur
对经济利益的抽象兴趣是值得赞赏的，尤其是在青少年的范畴中，在这方面，许多因素可以影响他的内在和外部，影响他的行为和决定。本研究的目的是确定公众的感知和社会互动的作用，以及作为一种利益调控变量的动机。一种使用SPSS的定量描述性数据分析技术。对40名管理人员的研究产生了对动机的影响和显著的感知，对兴趣的影响和显著的感知变成了零售，对社会的影响和对动机的重要性，对社会的影响和对兴趣的不影响和不重要的影响成为零售，对兴趣的影响和不重要的影响成为零售。对兴趣的感知是基于他们自己的感知，而不是通过他们自己的动机和与社会的互动，这是一个比通过激励一个学员对一个生态环境感兴趣更大的激励。关键词:感知、社会互动、动机和兴趣成为了必须被欣赏的商品的核心，特别是仍存在于现实时代的adolescent年龄，其中有许多因素可以影响他们的行为和行为。这项研究的目的是确定社区社会的社会观念和相互作用，以及动机作为潜在进化的内在调谐。技术分析数据使用SPSS描述了数量分析。The results of The study of 40 administrators resulted in influential和浓厚perceptions of motivation, influential和浓厚,perceptions of利益的ecopreneur,社交interaction和浓厚的影响在社会interaction motivation,有利益上没有和浓厚效应》身为ecopreneur, motivation有不效应和浓厚的效应在motivation。安的Ecopreneur之利益,知觉的利益在大改编自安的Ecopreneur for youth organizations)是她们自己比他们通过motivational perceptions impulses和《社区是不在乎to interact with a大兽交比通过motivation for youth organizations to be感兴趣in an Ecopreneur的提供者。Keywords:感知，社区互动，激励和兴趣来实现一个新的目标
{"title":"MINAT MENJADI ECOPRENUENUER PADA REMAJA PENGELOLA GARDEN TARUNA TANI KECAMATAN KALISARI, JAKARTA TIMUR","authors":"Laili Savitri Noor, Bayu Retno, Lies Putriana","doi":"10.35814/jrb.v6i2.4420","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4420","url":null,"abstract":"Abstrak \u0000Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. \u0000Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur \u0000 \u0000Abstract \u0000Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. \u0000Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121905800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The implementation of the Aquascape training is one of the activities of the IPB University's Dosen Pulang Kampung Program. This activity aims to enable ornamental fish cultivators to increase income through business diversification, namely making aquascapes. In order to know the impact of this activity, it is necessary to analyze the perceptions of the training alumni after the training activities took place. Based on the results of the Likert analysis, the training alumni highly agreed with this activity. The alumni stated that with this activity they would be able to increase their skills in making Aquascape, networks and income. The alumni of the training expected that the training will be held again with a longer time and more participants.
实施水景培训是IPB大学Dosen Pulang Kampung计划的活动之一。该活动旨在使观赏鱼养殖者通过经营多元化，即制作水景，增加收入。为了了解该活动的影响，有必要分析培训活动发生后培训校友的看法。从李克特分析的结果来看，培训校友对此次活动的认同度很高。校友们表示，通过这个活动，他们将能够提高他们在制作水景、网络和收入方面的技能。参加培训的校友期望再次举办培训，时间更长，参加人数更多。
{"title":"ALUMNI PERCEPTIONS ON AQUASCAPE ENTERPRISE TRAINING IN CIREBON","authors":"A. Falatehan, Y. Syaukat, Riza Bahtiar","doi":"10.35814/jrb.v6i2.4367","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4367","url":null,"abstract":"The implementation of the Aquascape training is one of the activities of the IPB University's Dosen Pulang Kampung Program. This activity aims to enable ornamental fish cultivators to increase income through business diversification, namely making aquascapes. In order to know the impact of this activity, it is necessary to analyze the perceptions of the training alumni after the training activities took place. Based on the results of the Likert analysis, the training alumni highly agreed with this activity. The alumni stated that with this activity they would be able to increase their skills in making Aquascape, networks and income. The alumni of the training expected that the training will be held again with a longer time and more participants.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130762029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aulia Keiko Hubbansyah, Gunawan Baharuddin, Mira Munira
Tujuan dari penelitian ini adalah memetakan potensi wisata dari beberapa alternatif destinasi wisata di Kota Cilegon, dengan mengidentifikasi masalah utama yang menghambat pengembangan destinasi pariwisata dan merumuskan strategi pengembangan destinasi wisata di Kota Cilegon. Penelitian ini menggunakan metode kualitatif dengan pendekatan eksploratif dengan dua pendekatan. Pertama, identifikasi masalah dan solusi pemberdayaan masyarakat, khususnya di daerah yang menjadi lokasi penelitian. Kedua, analisis SWOT. Hasil observasi menilai bahwa Bukit Teletubbies memiliki nilai komersial yang lebih tinggi dibandingkan Gua Jepang dan Makam Syekh Djamaluddin. Dari puncak Bukit dapat dilihat pemandangan Selat Sunda dan pesisir laut yang indah. Selain itu, banyak aktivitas wisata yang mungkin dilakukan, mulai dari hiking, camping, hingga melihat sunset. Berdasarkan pendekatan MAAMS diidentifikasi beberapa faktor permukaan yang membuat belum optimalnya Bukit Teletubbies sebagai destinasi wisata di kota Cilegon. Munculnya faktor-faktor ini dikarenakan belum adanya program pendampingan dan pemberdayaan warga, keterbatasan modal pemilik lahan, wilayah menuju lokasi yang dipadati oleh pemukiman warga, serta kurangnya literasi SDM pengelola objek wisata atas berbagai aspek manajerial dan teknologi. Akar dari permasalahan ini, berdasarkan analisis MAAMS, adalah kurangnya alokasi anggaran pemerintah daerah untuk pemberdayaan sektor pariwisata.
{"title":"STRATEGI PENGEMBANGAN PARIWISATA KOTA CILEGON: PELUANG & TANTANGAN","authors":"Aulia Keiko Hubbansyah, Gunawan Baharuddin, Mira Munira","doi":"10.35814/jrb.v6i2.4110","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4110","url":null,"abstract":"Tujuan dari penelitian ini adalah memetakan potensi wisata dari beberapa alternatif destinasi wisata di Kota Cilegon, dengan mengidentifikasi masalah utama yang menghambat pengembangan destinasi pariwisata dan merumuskan strategi pengembangan destinasi wisata di Kota Cilegon. Penelitian ini menggunakan metode kualitatif dengan pendekatan eksploratif dengan dua pendekatan. Pertama, identifikasi masalah dan solusi pemberdayaan masyarakat, khususnya di daerah yang menjadi lokasi penelitian. Kedua, analisis SWOT. Hasil observasi menilai bahwa Bukit Teletubbies memiliki nilai komersial yang lebih tinggi dibandingkan Gua Jepang dan Makam Syekh Djamaluddin. Dari puncak Bukit dapat dilihat pemandangan Selat Sunda dan pesisir laut yang indah. Selain itu, banyak aktivitas wisata yang mungkin dilakukan, mulai dari hiking, camping, hingga melihat sunset. Berdasarkan pendekatan MAAMS diidentifikasi beberapa faktor permukaan yang membuat belum optimalnya Bukit Teletubbies sebagai destinasi wisata di kota Cilegon. Munculnya faktor-faktor ini dikarenakan belum adanya program pendampingan dan pemberdayaan warga, keterbatasan modal pemilik lahan, wilayah menuju lokasi yang dipadati oleh pemukiman warga, serta kurangnya literasi SDM pengelola objek wisata atas berbagai aspek manajerial dan teknologi. Akar dari permasalahan ini, berdasarkan analisis MAAMS, adalah kurangnya alokasi anggaran pemerintah daerah untuk pemberdayaan sektor pariwisata.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129448645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human development emphasizes on enlarging people’s choices and improving their well-being. Education is a key to meet the goals of human development. It could be seen through Mean Years Schooling (MYS) as an indicator indicating education achievement of community. Bogor regency has a potential human resource dominated by productive age. However, their Mean Years Schooling is still under the Mean Years Schooling achievement of West Java Province and national level. The purpose of this research was to formulate a strategy in improving Mean Years Schooling in Bogor regency. This study used SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) as analisis methods. There were seven alternative strategies formulated by SWOT analysis that then were prioritized using QSPM in order to obtain a priority strategy. It was finally determined that implementing a productive budget allocation on education development was the priority strategy for increasing Mean Years Schooling in Bogor Regency. Keywords: MYS, education development, SWOT, QSPM
{"title":"STRATEGI PENINGKATAN RATA-RATA LAMA SEKOLAH MELALUI ALOKASI ANGGARAN BIDANG PENDIDIKAN DI KABUPATEN BOGOR","authors":"Erik Harninta Putra, A. F. Falatehan, H. Harianto","doi":"10.35814/jrb.v6i2.4099","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4099","url":null,"abstract":"Human development emphasizes on enlarging people’s choices and improving their well-being. Education is a key to meet the goals of human development. It could be seen through Mean Years Schooling (MYS) as an indicator indicating education achievement of community. Bogor regency has a potential human resource dominated by productive age. However, their Mean Years Schooling is still under the Mean Years Schooling achievement of West Java Province and national level. The purpose of this research was to formulate a strategy in improving Mean Years Schooling in Bogor regency. This study used SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) as analisis methods. There were seven alternative strategies formulated by SWOT analysis that then were prioritized using QSPM in order to obtain a priority strategy. It was finally determined that implementing a productive budget allocation on education development was the priority strategy for increasing Mean Years Schooling in Bogor Regency. \u0000Keywords: MYS, education development, SWOT, QSPM","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125705040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rudolf Lumban Batu, Nugroho B.Sukamdani, M. Dewi, Diyah Maharani, Pelatihan Prosedur Rekrutmen, Tenaga Pemasar, Kebutuhan Sumberdaya, Kendala Manusia, Utama dan, faktor-faktor Perubahan
Abstrak Judul dalam penelitian ini adalah Kebijakan Operasional Prosedur Rekrutmen Dan Pelatihan Tenaga Pemasar Produk Agri Pada PT. Asuransi Jasa Indonesia, maksud penelitian ini adalah untuk pengembangan komponen-komponen kunci mutu prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di PT. Asuransi Jasa indonesia yang dilihat dari segi evaluasi prosedur rekrutmen dan pelatihan serta tujuan penelitian ini adalah (1) Untuk menganalisis komponen penting dan dibutuhkan dalam pengembangan SOP dan (2) Untuk merumuskan pengembangan dalam prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di Perusahaan PT. Asuransi Jasa Indonesia. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Sampel populasi yang digunakan dalam penelitian ini berjumlah 5 orang dan untuk analisis data menggunakan ISM. Hasil penelitian ini adalah (1) Strategi ini dibuat berdasarkan jalan pikiran perusahaan, yaitu dengan memanfaatkan peluang sebesar-besarnya. Strategi SO yang dilakukan adalah mempertahankan dan meningkatkan sistem rekrutmen dan pelatihan yang dilakukan oleh PT. Asuransi Jasa Indonesia dan meningkatkan mutu kerja karyawan yang sudah ada serta meningkatkan efisiensi dalam merekrut calon karyawan (2) faktor-faktor Kebutuhan Sumberdaya Manusia sektor 1 (Autonomous) memiliki 1 faktor, (3) faktor-faktor Kendala Utama Dimana sektor 1 (Autonomous) memiliki 2 faktor dan (4) faktor-faktor Perubahan yang dimungkinkan Dimana sektor 1 (Autonomous) memiliki 1 faktor. Kesimpulan dalam penelitian ini yaitu Mempertahankan kedua prosedur eksternal dan internal karena kedua model rekrutmen dan pelatihan yang dipilih dalam rekrutmen dan pelatihan sangat penting untuk menjaring banyak atau sedikitnya calon karyawan yang dibuthkan oleh perusahaan. Kata Kunci: Prosedur Rekrutmen, Pelatihan Tenaga Pemasar, Kebutuhan Sumberdaya Manusia, Kendala Utama dan faktor-faktor Perubahan. Abstract The title of this research is the Operational Policy on Recruitment Procedures and Training for Agri Product Marketers at PT. Asuransi Jasa Indonesia, the purpose of this research is to develop key quality components of recruitment procedures and training of agri product marketers at PT. Asuransi Jasa Indonesia which is seen from the evaluation of recruitment and training procedures and the objectives of this research are (1) To analyze the important and required components in the development of SOPs and (2) To formulate developments in the recruitment and training procedures for agri product marketers at PT. Indonesian Service Insurance. The research method used is descriptive research with a qualitative approach. The population sample used in this study amounted to 5 people and for data analysis using ISM. The results of this study are (1) This strategy is made based on the company's way of thinking, namely by taking full advantage of opportunities. The SO strategy carried out is to maintain and improve the recruitment and training system car
本研究的摘要标题为PT.印度尼西亚服务保险公司Agri产品招聘和培训营销者程序，本研究目的是开发人力招聘程序和培训质量关键成分营销者农业产品在印尼PT .保险服务从招募和培训程序和评估方面的这些研究的目的是:(1)分析发展中的重要组成部分和需要汤和(2)重新制定发展过程中招募和培训人力营销者农业产品在印尼PT .保险服务公司。研究方法是一种描述性的定性方法研究。本研究中使用的人口样本为5人，并使用ISM进行数据分析。这项研究的结果是(1)这种策略是建立在企业思维的基础上的，即充分利用机会。目前的战略是维护和改进PT.印度尼西亚服务保险公司的招聘和培训制度，提高现有员工的就业质量，提高招聘候选人的效率(2)人力资源需求因素第一区(Autonomous)，(3)第一区(Autonomous)有2个因素，(4)发生的变化因素有1个因素。这项研究的结论是维持这两种外部和内部的程序，因为在招聘和培训中选择的招聘和培训模式对于巩固公司所要求的众多或最低限度的雇员来说都是至关重要的。关键词:招聘程序、营销培训、人力资源需求、关键障碍和变化因素。本研究的标题是印度尼西亚服务保险公司农业部门招聘项目和培训的严格政策，这个研究之目的是要冲洗key品质农业components of招聘procedures and training of广告marketers at印尼PT .保险服务,这是我见过调查员》从招聘和培训procedures objectives》这个研究是(1)to analyze境是如此重要和所需components SOPs和发展》(2)to formulate developments in the招聘和培训农业procedures for广告marketers at印尼PT .服务保险。研究使用的方法是有资格同意的描述研究。这项研究的样本用于5个人和使用ISM进行数据分析。这项研究的结果(1)是基于公司的思维方式，而不是利用机会的优势。《这么个会carried out to maintain and improve是招聘和培训系统carried out by印尼PT .保险服务和质量》improving工作》existing employees as well as increasing新版在recruiting prospective employees(2)《factors for human resource需要1区(、)有1因子,(3)《玩水量factors 1区(、)哪里有2 factors和(4)factors可能改变自己在哪里1区(来自塞)有1因子。历史性》这个study is to maintain两人external and procedures,因为两者内部招聘和培训models selected在招聘和培训是非常重要的吸引众多或至少prospective employees需要由公司。安装:招聘违反规定,培训Marketers,人力资源的需要,玩Constraints and Factors of Change。
{"title":"ANALISIS KEBIJAKAN OPERASIONAL PROSEDUR REKRUTMEN DAN PELATIHAN TENAGA PEMASARAN PADA PRODUK AGRI PADA PT. ASURANSI JASA INDONESIA","authors":"Rudolf Lumban Batu, Nugroho B.Sukamdani, M. Dewi, Diyah Maharani, Pelatihan Prosedur Rekrutmen, Tenaga Pemasar, Kebutuhan Sumberdaya, Kendala Manusia, Utama dan, faktor-faktor Perubahan","doi":"10.35814/jrb.v6i2.4675","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4675","url":null,"abstract":"Abstrak \u0000Judul dalam penelitian ini adalah Kebijakan Operasional Prosedur Rekrutmen Dan Pelatihan Tenaga Pemasar Produk Agri Pada PT. Asuransi Jasa Indonesia, maksud penelitian ini adalah untuk pengembangan komponen-komponen kunci mutu prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di PT. Asuransi Jasa indonesia yang dilihat dari segi evaluasi prosedur rekrutmen dan pelatihan serta tujuan penelitian ini adalah (1) Untuk menganalisis komponen penting dan dibutuhkan dalam pengembangan SOP dan (2) Untuk merumuskan pengembangan dalam prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di Perusahaan PT. Asuransi Jasa Indonesia. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Sampel populasi yang digunakan dalam penelitian ini berjumlah 5 orang dan untuk analisis data menggunakan ISM. Hasil penelitian ini adalah (1) Strategi ini dibuat berdasarkan jalan pikiran perusahaan, yaitu dengan memanfaatkan peluang sebesar-besarnya. Strategi SO yang dilakukan adalah mempertahankan dan meningkatkan sistem rekrutmen dan pelatihan yang dilakukan oleh PT. Asuransi Jasa Indonesia dan meningkatkan mutu kerja karyawan yang sudah ada serta meningkatkan efisiensi dalam merekrut calon karyawan (2) faktor-faktor Kebutuhan Sumberdaya Manusia sektor 1 (Autonomous) memiliki 1 faktor, (3) faktor-faktor Kendala Utama Dimana sektor 1 (Autonomous) memiliki 2 faktor dan (4) faktor-faktor Perubahan yang dimungkinkan Dimana sektor 1 (Autonomous) memiliki 1 faktor. Kesimpulan dalam penelitian ini yaitu Mempertahankan kedua prosedur eksternal dan internal karena kedua model rekrutmen dan pelatihan yang dipilih dalam rekrutmen dan pelatihan sangat penting untuk menjaring banyak atau sedikitnya calon karyawan yang dibuthkan oleh perusahaan. \u0000Kata Kunci: Prosedur Rekrutmen, Pelatihan Tenaga Pemasar, Kebutuhan Sumberdaya Manusia, Kendala Utama dan faktor-faktor Perubahan. \u0000Abstract \u0000The title of this research is the Operational Policy on Recruitment Procedures and Training for Agri Product Marketers at PT. Asuransi Jasa Indonesia, the purpose of this research is to develop key quality components of recruitment procedures and training of agri product marketers at PT. Asuransi Jasa Indonesia which is seen from the evaluation of recruitment and training procedures and the objectives of this research are (1) To analyze the important and required components in the development of SOPs and (2) To formulate developments in the recruitment and training procedures for agri product marketers at PT. Indonesian Service Insurance. The research method used is descriptive research with a qualitative approach. The population sample used in this study amounted to 5 people and for data analysis using ISM. The results of this study are (1) This strategy is made based on the company's way of thinking, namely by taking full advantage of opportunities. The SO strategy carried out is to maintain and improve the recruitment and training system car","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"230 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127586369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT According to the data from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia in 2020, the number of private universities in Indonesia has decreased by 1.73% from the number of private universities in 2019. This proves that universities are also impacted by the effects of the COVID-19 pandemic, which resulted in a reduction in the number of private universities in Indonesia. Even though the number of private universities has decreased, the Central Statistics Agency (BPS) notes that the number of students in Indonesia is 8,956,184 in 2021, which has increased by 4.1% compared to the previous year. During the COVID-19 pandemic, universities were required to develop and implement methods with an online system for new student registration activities. The characteristics of Generation Z, who are able to quickly adapt to technological change, present an opportunity for universities to develop technology that makes the process of enrolling new students easier for Generation Z. ABSTRAK Dari data Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia pada tahun 2020, jumlah perguruan tinggi swasta yang ada di Indonesia mengalami penurunan sebanyak 1.73% dari jumlah perguruan tinggi swasta pada tahun 2019. Hal tersebut membuktikan bahwa perguruan tinggi juga berdampak efek pandemi Covid-19 yang mengakibatkan berkurangnya jumlah perguruan tinggi swasta yang ada di Indonesia. Walaupun jumlah perguruan tinggi swasta mengalami penurunan, Badan Pusat Statistik (BPS) mencatat, jumlah mahasiswa di Indonesia sebanyak 8.956.184 orang pada tahun 2021 dimana hal tersebut mengalami kenaikan sebanyak 4.1% dibandingkan tahun sebelumnya. Pada masa pandemi Covid-19, perguruan tinggi dituntut mengembangkan dan menerapkan metode dengan sistem daring dalam kegiatan pendaftaran mahasiswa baru. Ditambah karakteristik dari Generasi Z yang mampu beradaptasi terhadap perubahan teknologi dengan cepat, hal ini menjadi kesempatan perguruan tinggi untuk mengembangkan teknologi yang memudahkan Generasi Z dalam proses pendaftaran mahasiswa baru. Kata Kunci : Internet, Website, Gen Z, Teknologi Finansial, Teknologi CloudComputing
根据印度尼西亚共和国教育、文化、研究和技术部2020年的数据，印度尼西亚私立大学的数量比2019年的私立大学数量减少了1.73%。这证明大学也受到了COVID-19大流行的影响，导致印度尼西亚私立大学数量减少。尽管私立大学的数量有所减少，但中央统计局(BPS)指出，2021年印尼的学生人数为8,956,184人，比前一年增长了4.1%。在2019冠状病毒病大流行期间，大学被要求开发和实施新学生在线注册活动系统。能够快速适应技术变革的Z世代的特点为大学提供了开发技术的机会，使Z世代更容易入学。摘要:达里数据Kementerian Pendidikan, Kebudayaan, Riset, dan tecknoologi Republik Indonesia pada tahun 2020, jumlah perguruan tinggi swasta yang ada di Indonesia mengalami penurunan sebanyak 1.73% Dari jumlah perguruan tinggi swasta pada tahun 2019。我是杨杨，我是杨杨，我是杨杨，我是杨杨，我是杨杨。Walaupun jumlah perguruan tinggi swasta mengalami penurunan, Badan Pusat statistics (BPS) mencatat, jumlah mahasiswa di Indonesia sebanyak 8.956.184 orang pada tahun 2021 dimana hal tersebut mengalami kenaikan sebanyak 4.1% dibandingkan tahun sebelumnya。在新冠肺炎大流行中，我们要注意的是，我们要注意的是，我们要注意的是，我们要注意的是，我们要注意的是，我们要注意的是:Ditambah karakteristik dari Generasi Z yang mampu beradaptasi terhadap perubahan technologii dengan cepat, halini menjadi kesempatan perguran tinggi untuk mengembangkan technologii yang memudahkan Generasi Z dalam proses pendaftaran mahasiswa baru。Kata Kunci:互联网，网站，Z世代，科技金融，科技云计算
{"title":"ANALISA PENGGUNAAN MEDIA DIGITAL DENGAN METODE ONE STOP SERVICE DALAM PROGRAM PENDAFTARAN MAHASISWA BARU PADA MINAT GENERASI-Z","authors":"Arihta Tarigan, E. Sutanto","doi":"10.35814/jrb.v6i2.4535","DOIUrl":"https://doi.org/10.35814/jrb.v6i2.4535","url":null,"abstract":"ABSTRACT \u0000According to the data from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia in 2020, the number of private universities in Indonesia has decreased by 1.73% from the number of private universities in 2019. This proves that universities are also impacted by the effects of the COVID-19 pandemic, which resulted in a reduction in the number of private universities in Indonesia. Even though the number of private universities has decreased, the Central Statistics Agency (BPS) notes that the number of students in Indonesia is 8,956,184 in 2021, which has increased by 4.1% compared to the previous year. During the COVID-19 pandemic, universities were required to develop and implement methods with an online system for new student registration activities. The characteristics of Generation Z, who are able to quickly adapt to technological change, present an opportunity for universities to develop technology that makes the process of enrolling new students easier for Generation Z. \u0000ABSTRAK \u0000Dari data Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia pada tahun 2020, jumlah perguruan tinggi swasta yang ada di Indonesia mengalami penurunan sebanyak 1.73% dari jumlah perguruan tinggi swasta pada tahun 2019. Hal tersebut membuktikan bahwa perguruan tinggi juga berdampak efek pandemi Covid-19 yang mengakibatkan berkurangnya jumlah perguruan tinggi swasta yang ada di Indonesia. Walaupun jumlah perguruan tinggi swasta mengalami penurunan, Badan Pusat Statistik (BPS) mencatat, jumlah mahasiswa di Indonesia sebanyak 8.956.184 orang pada tahun 2021 dimana hal tersebut mengalami kenaikan sebanyak 4.1% dibandingkan tahun sebelumnya. Pada masa pandemi Covid-19, perguruan tinggi dituntut mengembangkan dan menerapkan metode dengan sistem daring dalam kegiatan pendaftaran mahasiswa baru. Ditambah karakteristik dari Generasi Z yang mampu beradaptasi terhadap perubahan teknologi dengan cepat, hal ini menjadi kesempatan perguruan tinggi untuk mengembangkan teknologi yang memudahkan Generasi Z dalam proses pendaftaran mahasiswa baru. \u0000 \u0000Kata Kunci : Internet, Website, Gen Z, Teknologi Finansial, Teknologi CloudComputing","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"os-36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127869832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Industri media cetak tidak hanya menghadapi persaingan dengan industri serupa, melainkan menghadapi persaingan baru dengan media online, situasi ini bertambah parah ketika pandemi COVID-19 melanda Indonesia. Penelitian ini bertujuan untuk melihat adanya pengaruh motivasi, kompensasi dan desain kerja terhadap kinerja karyawan studi kasus pada PT Infoarta Pratama. Penelitian ini menggunakan metode penelitian kuantitatif dengan paradigma positivisme. Sampel dalam penelitian ini diperoleh berdasarkan dari 63 orang karyawan PT Infoarta Pratama. Hasil penelitian menunjukkan bawah motivasi dan desain kerja berpengaruh positif terhadap peningkatan kinerja karyawan yang kemudian dianalisis kembali dengan SWOT menghasilkan strategi integratif kedepan, integratif horizontal dan melakukan penetrasi pasar, pengembangan pasar dan pengembangan produk. Fokus strategi SO cukup sesuai diterapkan pada kondisi saat ini, sesuai dengan pembobotan untuk menggunakan kekuatan yang dimiliki dalam menyikapi peluang-peluang baru.
{"title":"STRATEGI PENINGKATAN MOTIVASI, KOMPENSASI DAN DESAIN KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DIMASA PANDEMI COVID-19 (Studi Kasus di PT Infoarta Pratama)","authors":"Shando Ghozaly Winukasto","doi":"10.35814/jrb.v6i1.3805","DOIUrl":"https://doi.org/10.35814/jrb.v6i1.3805","url":null,"abstract":"Industri media cetak tidak hanya menghadapi persaingan dengan industri serupa, melainkan menghadapi persaingan baru dengan media online, situasi ini bertambah parah ketika pandemi COVID-19 melanda Indonesia. Penelitian ini bertujuan untuk melihat adanya pengaruh motivasi, kompensasi dan desain kerja terhadap kinerja karyawan studi kasus pada PT Infoarta Pratama. Penelitian ini menggunakan metode penelitian kuantitatif dengan paradigma positivisme. Sampel dalam penelitian ini diperoleh berdasarkan dari 63 orang karyawan PT Infoarta Pratama. Hasil penelitian menunjukkan bawah motivasi dan desain kerja berpengaruh positif terhadap peningkatan kinerja karyawan yang kemudian dianalisis kembali dengan SWOT menghasilkan strategi integratif kedepan, integratif horizontal dan melakukan penetrasi pasar, pengembangan pasar dan pengembangan produk. Fokus strategi SO cukup sesuai diterapkan pada kondisi saat ini, sesuai dengan pembobotan untuk menggunakan kekuatan yang dimiliki dalam menyikapi peluang-peluang baru.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127868206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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