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Pengaruh Sosial Media Terhadap Pembentukan Brand Awareness dan Purchase Intention Merek Sepatu Olahraga 社交媒体对品牌意识和购买意图的形成的影响
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3123
Gavin Alaric, Felicia Abednego
Media sosial sekarang ini sudah banyak mengubah bagaimana cara perusahaan melakukan promosi agar dapat membentuk consumer engagement dan brand awareness terhadap pelanggan sehingga menghasilkan purchase intention. Penelitian ini ditujukan untuk memahami seberapa besar pengaruh yang dapat dihasilkan oleh kualitas konten dan interaktivitas merek dalam media sosial  yang akan mendukung pembentukan brand awareness dan juga purchase intention. Penelitian ini memanfaatkan pengolahan data structural equation modeling. Dalam penelitian ini tidak hanya sekedar melakukan penelitian media sosial terhadap purchase intention melainkan memanfaatkan juga motif hedonisme, motif utilitarian, consumer engagement dan brand awareness sebagai mediasi. Hasil dari penelitian ini menyatakan bahwa hanya kualitas konten yang mempengaruhi motif hedonisme dan utilitarian dari pengguna Instagram. Tentunya juga hal ini sangat mempengaruhi consumer engagement dan brand awareness yang dihasilkan sehingga terbentuklah purchase intention. Penelitian ini memanfaatkan objek sepatu olahraga karena objek tersebut sudah berkembang pesat di Indonesia juga diiringi dengan sepatu olahraga yang sudah menjadi gaya hidup bagi para konsumen. Dengan begini diharapkan merek-merek sepatu olahraga ini dapat lebih mnemperhatikan kualitas konten yang di sajikan di Instagram dan juga memperhatikan interaktivitas dengan pengguna sehingga bisa mendorong offline purchase intention.
如今的社交媒体已经改变了企业推广的方式,从而形成了消费者参与和品牌意识,从而产生了采购权意图。本研究旨在了解品牌内容和互动对社交媒体的影响,这些媒体将支持品牌意识和采购权的建立。这项研究利用了结构数据平衡模型的处理。这项研究不仅将目标意图作为一种社交媒体研究,还将利用享乐主义、实用主义动机、消费者参与和品牌意识作为一种调控。这项研究的结果表明,只有内容质量才会影响Instagram用户的享乐主义和功利主义动机。当然,这也极大地影响了收购意图的消费者参与和品牌意识。这项研究利用运动鞋的对象,因为它们在印尼蓬勃发展,还有消费者已经习惯的运动鞋。因此,我们希望这些运动鞋品牌能够对Instagram上的内容质量有更多的了解,并关注与用户之间的互动,从而推动脱购意图。
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引用次数: 0
Local Goverment Fiscal Risk Monitoring: Case Study In Bogor and Merauke Districts 地方政府财政风险监测:以茂物区和美罗克区为例
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3417
A. Falatehan, Yusman Syaukat, Dedi Budiman Hakim, D Sonny Priyarsono, Sri Mulatsih, Dwi Rachmina, Hastuti, Dea Amanda
Some problems often faced by local governments in financing development are the gaps between regional needs that are not balanced with the fiscal capacity of the region so that a fiscal gap arises. Efforts are needed to carry out risk management through fiscal risks monitoring. This study was aimed to analyze and evaluate indicators of risks in regions that can affect local goverment fiscal. This study used various sub-indicators derived from five fiscal risk indicators, namely economic, financial, institutional, social and environmental indicators. Of the several indicators, the variables that pose a risk in Bogor District are water connection problem from water company (PDAM) that are still low (social indicators), budget allocation for the environment and unemployment issue, while in Merauke District, some problem that need to be considered are Infrastructure expenditure (economic indicators), local own-source revenue (PAD), fluctuated unemployment issue (economic indicators), regional independence ratios (financial indicators), social indicators particularly for water connection problems and budget allocation for the living environment.
地方政府在发展融资中经常面临的一些问题是区域需求与区域财政能力之间的差距不平衡,从而产生财政缺口。要通过财政风险监测进行风险管理。本研究旨在对影响地方政府财政的区域风险指标进行分析和评价。本研究使用了从经济、金融、制度、社会和环境五个财政风险指标衍生出来的各种子指标。在几个指标中,在茂物区构成风险的变量是供水公司的供水连接问题(PDAM)仍然很低(社会指标),环境预算分配和失业问题,而在Merauke区,需要考虑的一些问题是基础设施支出(经济指标),地方自有收入(PAD),波动的失业问题(经济指标),区域独立比率(财务指标),社会指标,特别是供水问题和生活环境预算分配。
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引用次数: 0
A Finance Division Operational Risk Management System Design A财务部操作风险管理系统设计
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.2334
Vianna Maria Ursula, Bramantyo Djohanputro
NFI is a national private company in Indonesian FMCG industry, headquartered in Jakarta which in 2021 carries the topic of simplification and digitalization of finance division's operations as the main topic. The process of simplification and digitization will make financial operational faster, but there are also many bad possibilities that can arise if NFI has not improved its risk management system because the current risk determination is still not good where it is only limited to writing down problems that have been resolved. Therefore, this qualitative research aims to create an Operational Risk Management System Design for the NFI Finance Division using the ISO 31000: 2018 guidelines which have 3 main elements, namely risk management principles, risk management pendekatan and risk management process. The risk management process consists of communication, determining the context, identifying risks, analyzing risks, evaluating risks, and planning for risk management. The data sources used are primary and secondary data with collection techniques in the form of interviews, observations, document studies, and group discussion forums and then analyzed using a combination of qualitative and quantitative approaches. Based on assessment that has been carried out, 30 operational risks were identified, 7 risks are high risk, 12 medium risk, 8 low risk, and 3 risks are very low risk. Therefore, it is necessary to have a risk management system that will help NFI in developing risk management plans.
NFI是印度尼西亚快消品行业的一家全国性私营公司,总部位于雅加达,2021年的主题是金融部门运营的简化和数字化。简化和数字化的过程将使金融运作更快,但如果NFI没有改进其风险管理系统,也会出现许多不好的可能性,因为目前的风险确定仍然不好,它只局限于减记已经解决的问题。因此,本定性研究旨在使用ISO 31000: 2018指南为NFI财务部门创建操作风险管理系统设计,该指南有3个主要要素,即风险管理原则、风险管理独立性和风险管理过程。风险管理过程包括沟通、确定环境、识别风险、分析风险、评估风险和规划风险管理。使用的数据来源是主要和次要数据,采用访谈、观察、文件研究和小组讨论论坛等形式的收集技术,然后使用定性和定量方法相结合的方法进行分析。根据已开展的评估,共识别出30个操作风险,其中高风险7个,中等风险12个,低风险8个,极低风险3个。因此,有必要建立一个风险管理系统,帮助NFI制定风险管理计划。
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引用次数: 0
Pengaruh Kesulitan Keuangan, Kondisi Industri Dan Pergantian Auditor Terhadap Kecurangan Laporan Keuangan 财务困难、工业状况和审核员对欺诈财务报告的转变的影响
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.2802
Tommy, Fenny Marietza
  This study aims to examine the effect financial distress, nature of industry and change in auditor on fraudulent financial reporting. The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. The sample in this study is manufacturing companies that have reported the company's annual report. The analytical tool used in this study is SPSS version 25. The results showed that there was a negative influence between financial distress and fraudulent financial reporting and found no influence between nature of industry and change in auditor on fraudulent financial reporting. This research provides information about the worse the company’s financial condition can be the higher probability of the company committing fraudulent financial reporting. So that it becomes a consideration for companies in making policies to avoid the occurrence of fraudulent financial reporting.   Keywords : Financial Distress, Nature of Industry, Change in Auditor, Fraudulent Financial Reporting
本研究旨在探讨财务困境、行业性质和审计师变化对虚假财务报告的影响。本研究的人口都是2015-2019年在印度尼西亚证券交易所上市的制造业公司。本研究的样本是已经报告了公司年度报告的制造公司。本研究使用的分析工具是SPSS version 25。结果表明,财务困境与虚假财务报告之间存在负向影响,行业性质和审计师变动对虚假财务报告没有影响。本研究提供的信息表明,公司的财务状况越差,公司进行虚假财务报告的可能性就越大。因此,如何避免虚假财务报告的发生成为公司制定政策的考虑因素。关键词:财务困境,行业性质,审计师变动,虚假财务报告
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引用次数: 0
Audit Pemerintah dan Indikasi Tindak Pidana Korupsi 政府审计和有关腐败行为的指示
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.1468
Rafrini Amyulianthy, Iqbal Tejokusumo, Nelyumna Amyulianthy
Evidence of poor governance in a country because the weakness of government's role in managing public resources which can be addressed by the phenomenon of corruption. Thus, the need for monitoring from an independent bodies to examine the financial accountability of state finances to the public. The purpose of this study was to determine the effect of audit finding, follow-up audit, and audit opinion on indication of corruption. This research was conducted at the Indonesian provincial government with a purposive sampling method. Samples obtained were 33 provincial governments from 34 provincial governments with 3-year observation period. The data was obtained by taking from the Summary Reports of Supreme Audit Board RI (BPK-RI), the Provincial Government Financial Report, and the Attorney General of Indonesia Annual Report in 2014-2016. The technique way used by multiple regression analysis with data panel approached. The findings showed that the Audit Findings has a significant positive effect on indication of corruption, meanwhile the follow-up audit and audit opinion has a significant negative effect on indication of corruption.
一个国家治理不善的证据,因为政府在管理公共资源方面的作用薄弱,这可以通过腐败现象来解决。因此,需要由一个独立的监督机构来审查国家财政对公众的财务责任。本研究旨在探讨审计发现、后续审计及审计意见对腐败迹象的影响。本研究在印尼省政府进行,采用有目的的抽样方法。样本为34个省级政府中的33个省级政府,观察期3年。数据摘自印尼最高审计委员会(BPK-RI)总结报告、省政府财务报告和印尼总检察长2014-2016年年度报告。探讨了采用数据面板进行多元回归分析的技术方法。调查结果显示,审计结果对贪污举报有显著的正面影响,而跟进审计及审计意见则对贪污举报有显著的负面影响。
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引用次数: 0
Strategi Pengembangan Usaha Pelaku Umkm Kuliner Pada Masa Pandemi Covid - 19 科维德- 19大流行期间,烹饪Umkm人的商业发展策略
Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3391
Nurul Hilmiyah, Erwin Permana, Iha Haryani Hatta, Murti Widyaningsih
Penelitian ini bertujuan untuk mengeksplorasi potensi dan daya tarik produk kuliner Cilegon, mengetahui kendala yang dihadapi para pelaku UMKM kuliner dan mengembangkan strategi bisnis kuliner kota cilegon di tengah pandemi covid-19. Urgensi penelitian ini dibuat untuk membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi. Data yang diperoleh dianalisis menggunakan metode kualitatif dengan pendekatan konsep manajemen strategis dan dianalisis secara deskriptif. Sedangkan data kuantitatif dianalisis dengan menggunakan alat analisis IFE, EFE, IE dan SWOT. Analisis ini digunakan untuk memperoleh gambaran secara mendalam mengenai objek penelitian. Informasi disajikan dalam bentuk tabulasi angka, gambar, dan matriks sesuai dengan hasil yang diperoleh. Luaran penelitian yang ditargetkan adalah membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali melalui strategi pengembangan bisnis. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi.
本研究旨在探索Cilegon烹饪产品的潜力和吸引力,了解烹饪UMKM人面临的障碍,并在covid-19大流行中发展Cilegon市烹饪业务战略。这项研究的紧迫性是为了帮助烹饪UMKM的参与者重新站起来,恢复生产力。因此,烹饪企业可以扩大和最大限度地发挥其潜力。研究结果预计将为流感大流行期间Cilegon市烹饪战略的发展提供参考。获得的数据采用战略管理理念的方法进行分析,并进行描述性分析。而定量数据是通过IFE、EFE、IE和SWOT分析工具进行分析的。这个分析是用来深入了解研究对象的。信息以数字、图片和矩阵表格的形式呈现,并根据所获得的结果。目标研究领域是帮助烹饪UMKM的参与者通过商业发展战略重新获得成效。因此,烹饪企业可以扩大和最大限度地发挥其潜力。研究结果预计将为流感大流行期间Cilegon市烹饪战略的发展提供参考。
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引用次数: 0
Pengaruh Kualitas Layanan dan Harga Terhadap Citra Perusahaan Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Jasa Pengiriman JNE 服务质量和价格对企业形象的影响,消费者满意度作为变量对JNE交付服务的影响
Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2725
Supriadi Thalib, Harimurti Wulandjani
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan dan harga terhadap citra perusahaan dengan kepuasan konsumen sebagai variabel intervening pada jasa pengiriman JNE. Metode pengambilan sampel yang digunakan adalah Sampling Purposive. Sampel penelitian ini terdiri dari 175 orang responden konsumen pengguna jasa PT. Tiki Jalur Nugraha Ekakurir (JNE) di wilayah Depok dan Jakarta Selatan. Data penelitian ini didapat dari hasil penyebaran kuisioner yang selanjutnya dianalisis dengan menggunakan Structural Eqution Modelling (SEM) dengan pendekatan Path analysis menggunakan sofware Smart PLS (Partial Least Square) versi 2.0. Berdasarkan hasil uji path analysis diperoleh hasil bahwa semua variabel independent yaitu kualitas layanan (X1), harga (X2) secara langsung tidak berhasil mempengaruhi citra perusahaan (Y) dan kepuasan konsumen (Z) secara positif dan signifikan mempengaruhi citra perusahaan (Y). Dalam penelitian ini kepuasan konsumen berhasil menjadi mediasi intervening antara kualitas layanan terhadap citra perusahaan dan mediasi antara harga dengan citra perusahaan. Dengan meningkatkan kualitas layanan (memberikan respon yang cepat tanggap dalam setiap keluhan konsumen) serta memberikan harga yang terjangkau bagi semua kalangan, diharapkan Jasa Pengiriman JNE menjadi pilihan utama bagi konsumen dalam melakukan pengiriman melalui JNE.
本研究的目的是了解服务质量和价格对企业形象的影响,即消费者满意度对JNE交付服务的可变影响。采用的抽样方法是采样目的。该研究样本由来自Depok和雅加达南部地区的PT. Tiki line Nugraha Ekakurir (JNE)客户的175人组成。本研究的数据来自于在第二版中使用strectural Eqution Modelling (SEM)进行分析的问卷数据。根据测试路径分析结果据英国《独立报》说,所有变量的结果就是服务质量(X1)、价格(xn)直接不成功影响企业形象(Y)和消费者满意度(Z)积极而显著地影响企业形象(Y)。这项研究成功调解intervening消费者满意度中服务质量对企业形象和价格之间的中介公司的形象。通过提高服务质量(对每一种消费者投诉给予迅速反应),并为所有人提供负担得起的价格,预计JNE快递服务将成为消费者通过JNE交付的主要选择。
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引用次数: 1
Analisis Perilaku Keuangan Generasi Z Pada Mahasiswa UPN Veteran Jakarta di Masa Pandemi Z代金融行为分析UPN雅加达退伍军人在大流行期间的行为
Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2605
Syifa Nur Aini, Wahyudi, Tri Siswantini
Tujuan dari penelitian kuantitatif ini adalah untuk melihat bagaimana dompet digital, lokus kontrol, dan gaya hidup mempengaruhi perilaku keuangan Generasi Z di kalangan mahasiswa UPN Veteran Jakarta. Pemilihan sampel menggunakan metode non-probability sampling dengan strategi kuota, dengan 210 responden diambil dari seluruh fakultas. Data dikumpulkan dengan menggunakan Google Forms untuk mengirim kuesioner. Aplikasi Smart PLS 3 digunakan untuk menguji analisis data, validitas dan reliabilitas, serta hipotesis dengan taraf signifikansi 0,05. Diperoleh hasil yaitu variabel penggunaan dompet digital berpengaruh positif dan signifikan terhadap perilaku keuangan, variabel lokus kontrol berpengaruh positif dan signifikan terhadap perilaku keuangan, dan variabel gaya hidup berpengaruh positif dan signifikan terhadap perilaku keuangan. Kata Kunci: penggunaan dompet digital, lokus kontrol, gaya hidup
定量研究的目的是看看数字钱包、控制开关和生活方式如何影响雅加达UPN退伍军人的Z代金融行为。选择一个不可能的样本方法与配额策略,将210名受访者从所有教员中删除。使用谷歌Forms发送调查问卷收集数据。Smart plz 3应用程序用于测试数据分析、有效性和可靠性,以及具有0.05显著性的假设。使用数字钱包的变量对金融行为有积极和重要的影响,控制变量对金融行为有积极和重要的影响,生活方式的变量对金融行为有积极和重要的影响。关键词:使用数字钱包、控制箱、生活方式
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引用次数: 1
Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures 影响消费者购买环保产品意愿的因素:回收家具
Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2736
A. A. D. Ridwan, Fanny Setiawan, Hizkia Davino Gratia Saragih, M. N. Aminnulloh, Phillo Putra Guntur Satiadhi, Istijanto
Penelitian ini bertujuan untuk menguji secara komprehensif faktor-faktor yang mempengaruhi niat konsumen membeli produk yang ramah lingkungan. Faktor-faktor yang diadopsi dari Model EAPIM yang terdiri dari sikap terhadap lingkungan, norma subyektif terhadap lingkungan, kendali yang dirasakan, kualitas yang dirasakan, dan citra diri; diperluas dengan menambah variabel harga. Konteks yang diteliti adalah produk ramah lingkungan yaitu furnitur daur ulang. Jumlah responden yang terlibat sebanyak 394 orang dan sampel diambil dengan metode konvenien. Metode analisis yang digunakan adalah analisis faktor dan regresi berganda. Hasil penelitian menunjukkan bahwa kualitas produk yang dirasakan, dan harga memiliki pengaruh yang positif terhadap niat membeli konsumen terhadap produk ramah lingkungan. Temuan ini secara teori mengindikasikan bahwa perilaku konsumen terhadap niat membeli lebih banyak dipengaruhi secara individu dibandingkan pengaruh karena norma subyektif dari orang lain. Bagi praktisi, temuan ini sangat berguna dalam merancang strategi bisnis untuk mendorong konsumen membeli produk ramah lingkungan.        Kata Kunci: Faktor, Produk Ramah Lingkungan, Niat Membeli, Mebel Daur Ulang
本研究的目标是全面测试影响消费者购买绿色产品意图的因素。由对环境的态度、对环境的主观价值、感知控制、感知质量和自我形象组成的EAPIM模型所采用的因素;通过增加价格变量来扩展。它所研究的环境是一种绿色的可再生家具。受访者中有394人,样本是传统方法采集的。所使用的分析方法是多种因素和回归分析。研究表明,产品的质量和价格对消费者购买绿色产品的意图有积极的影响。这些发现从理论上表明,由于他人的主观价值,消费者对购买意图的影响更大。对于实践者来说,这一发现在设计一种鼓励消费者购买绿色产品的商业战略方面非常有用。关键词:因素、环保产品、购买意图、循环利用家具
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引用次数: 0
The Impact of Integrity, Professionalism, and Self-Efficacy of Auditors on Audit Quality 审计人员的诚信、专业和自我效能对审计质量的影响
Pub Date : 2021-10-26 DOI: 10.35814/jrb.v5i1.2554
Kenny Ardillah
Audit quality is a finding of violations by the auditor in recording the client's financial statements. Audit quality is strongly influenced by the auditor as the party auditing the financial statements, so the auditor needs to follow and carry out his duties by the auditing standards that apply during the audit process. This investigation expects to analyze the impact of integrity, professionalism, and self-efficacy of auditors on audit quality. The populace in this investigation were all autonomous auditors who work in Public Accounting Firm which are enlisted with the Republic of Indonesia's Financial Audit institution. The sampling technique used in this study was simple random sampling. Data collection techniques in this study using library research and questionnaires. Hypothesis testing in this study uses multiple regression data analysis techniques using SPSS version 25.0. The results of this study indicate that integrity, professionalism, and self-efficacy have a positive effect on audit quality. The implications of this research are academic implications to determine the factors that can affect audit quality and can be used as material for developing research and knowledge, especially in the field of accounting related to audit quality and practical implications for developing further research in the auditing field.
审计质量是指审计师在记录客户财务报表时发现的违规行为。注册会计师作为财务报表的审计方,对审计质量有很大的影响,因此,注册会计师需要按照审计过程中适用的审计准则来遵循和履行其职责。本调查旨在分析审计师的诚信、专业和自我效能对审计质量的影响。本次调查的民众都是在印度尼西亚共和国财务审计机构注册的公共会计师事务所工作的自主审计员。本研究采用的抽样技术为简单随机抽样。本研究采用图书馆调查与问卷调查相结合的数据收集方法。本研究的假设检验采用多元回归数据分析技术,使用SPSS 25.0版本。本研究结果显示,诚信、专业和自我效能感对审计质量有正向影响。本研究的意义是确定可能影响审计质量的因素的学术意义,可以作为发展研究和知识的材料,特别是在与审计质量相关的会计领域,以及在审计领域开展进一步研究的实际意义。
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引用次数: 0
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JRB-Jurnal Riset Bisnis
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