Abstrak Kepuasan konsumen perlu diberikan deferensiasi terhadap apa yang disuguhkan kepada konsumen yaitu menciptakan suasana yang berbeda sebagai bukti diferensiasi. Physical evidence atau bukti fisik dari karakteristik jasa merupakan salah satu unsur penting dalam pemasaran jasa. Tujuan penelitian ini adalah untuk mengetahui apakah experiential marketing berpengaruh terhadap customer satisfaction, apakah sevicescape berpengaruh terhadap customer satisfaction, apa experiential marketing berpengaruh terhadap repurchase intention, apakah servicescape berpengaruh terhadap repurchase intention, dan mengetahui apakah customer satisfaction berpengaruh terhadap repurchase intention. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan fath analysis. Hasil uji membuktikan bahwa variabel experiential marketing berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil uji membuktikan bahwa variabel experiential marketing tidak berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel customer satisfaction berpengaruh signifikan terhadap repurchase intention pada resto dan kafe.
{"title":"Analisis Repurchase Intention Melalui Customer Satisfaction Dilihat Dari Experiental Marketing dan Servicescape","authors":"Yuli Ardianto, Supriadi Thalib, Dian Riskarini","doi":"10.35814/jrb.v4i2.1724","DOIUrl":"https://doi.org/10.35814/jrb.v4i2.1724","url":null,"abstract":"Abstrak \u0000Kepuasan konsumen perlu diberikan deferensiasi terhadap apa yang disuguhkan kepada konsumen yaitu menciptakan suasana yang berbeda sebagai bukti diferensiasi. Physical evidence atau bukti fisik dari karakteristik jasa merupakan salah satu unsur penting dalam pemasaran jasa. Tujuan penelitian ini adalah untuk mengetahui apakah experiential marketing berpengaruh terhadap customer satisfaction, apakah sevicescape berpengaruh terhadap customer satisfaction, apa experiential marketing berpengaruh terhadap repurchase intention, apakah servicescape berpengaruh terhadap repurchase intention, dan mengetahui apakah customer satisfaction berpengaruh terhadap repurchase intention. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan fath analysis. Hasil uji membuktikan bahwa variabel experiential marketing berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil uji membuktikan bahwa variabel experiential marketing tidak berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel customer satisfaction berpengaruh signifikan terhadap repurchase intention pada resto dan kafe.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"303 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134123495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kontribusi loyalitas pelanggan akan mempercepat pertumbuhan pesat bagi suatu industri kecantikan. Karena itu diperlukan penelitian tentang faktor-faktor kepuasan, dan loyalitas pelanggan industri kecantikan di Indonesia dengan tujuan ingin mengetahui pengaruh kualitas pelayanan, harga, dan citra merek secara parsial terhadap kepuasan dan loyalitas pelanggan, serta pengaruh kepuasan terhadap loyalitas pelanggan. Populasi penelitian adalah pelanggan Klinik Hedtutu Skin Solution. Sampel sebanyak 143 secara purposive sampling. Analisis data secara SEM dengan program Lisrel. Hasil penelitian menerangkan bahwa adanya pengaruh antara variabel kualitas pelayanan, dan citra merek secara parsial terhadap kepuasan pelanggan, tetapi harga tidak berpengaruh terhadap kepuasan pelanggan. Harga, dan kepuasan pelanggan secara parsial berpengaruhi terhadap loyalitas pelanggan, tetapi kualitas pelayanan, dan citra merek tidak berpengaruh terhadap loyalitas.
{"title":"Analisis Faktor-Faktor Kepuasan dan Loyalitas Pelanggan Industri Kecantikan di Indonesia","authors":"Fitria Susiani, Sampurno, Iha Haryani Hatta","doi":"10.35814/jrb.v4i2.1514","DOIUrl":"https://doi.org/10.35814/jrb.v4i2.1514","url":null,"abstract":"Kontribusi loyalitas pelanggan akan mempercepat pertumbuhan pesat bagi suatu industri kecantikan. Karena itu diperlukan penelitian tentang faktor-faktor kepuasan, dan loyalitas pelanggan industri kecantikan di Indonesia dengan tujuan ingin mengetahui pengaruh kualitas pelayanan, harga, dan citra merek secara parsial terhadap kepuasan dan loyalitas pelanggan, serta pengaruh kepuasan terhadap loyalitas pelanggan. Populasi penelitian adalah pelanggan Klinik Hedtutu Skin Solution. Sampel sebanyak 143 secara purposive sampling. Analisis data secara SEM dengan program Lisrel. Hasil penelitian menerangkan bahwa adanya pengaruh antara variabel kualitas pelayanan, dan citra merek secara parsial terhadap kepuasan pelanggan, tetapi harga tidak berpengaruh terhadap kepuasan pelanggan. Harga, dan kepuasan pelanggan secara parsial berpengaruhi terhadap loyalitas pelanggan, tetapi kualitas pelayanan, dan citra merek tidak berpengaruh terhadap loyalitas.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"31 18","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133426242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to disclose the understanding regarding the calculation on the state financial losses arising on the corruption crime. The type of this research was qualitative using discourse analysis through Norman Fairclough model. In the legal understanding, the calculation of total loss must be in accordance with the fact how much the cost has been recovered or has been paid by the defendant is not counted as state losses. While in the auditor's calculation method, the total loss is the total of all funds issued by the state, thus the money is recognized as state losses.
{"title":"Perhitungan Kerugian Keuangan Negara Dalam Tindak Pidana Kasus Korupsi","authors":"Intan Timur","doi":"10.35814/jrb.v4i2.2006","DOIUrl":"https://doi.org/10.35814/jrb.v4i2.2006","url":null,"abstract":"This research aims to disclose the understanding regarding the calculation on the state financial losses arising on the corruption crime. The type of this research was qualitative using discourse analysis through Norman Fairclough model. In the legal understanding, the calculation of total loss must be in accordance with the fact how much the cost has been recovered or has been paid by the defendant is not counted as state losses. While in the auditor's calculation method, the total loss is the total of all funds issued by the state, thus the money is recognized as state losses.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123627813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui “Pengaruh Gaya Kepemimpinan Trasformasional dan Budaya Organisasi, Motivasi Kerja terhadap Kinerja Karyawan Pada Karyawan Cafe dan Restoran di Kota Padang”. objek penelitian adalah dan sampel penelitiannya yang diambil adalah Karyawan Pada Karyawan Cafe dan Restoran di Kota Padang” Penelitian ini bersifat explanatory dengan metode kuantitatif. Adapun teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, Teknik pengumpulan data adalah melakukan pengambilan data secara langsung dengan metode lapangan (field research) dimana kuesioner dibagikan secara langsung Karyawan Pada Cafe dan Restoran di Kota Padang,dengan jumlah sampel 185 responden. Penelitian ini menggunakan Partial Least Square dengan program SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Pengaruh Gaya Kepemimpinan Trasformasional dan Budaya Organisasi, Motivasi Kerja berpengaruh signifikan terhadap Kinerja Karyawan
{"title":"Pengaruh Gaya Kepemimpinan Trasformasional Dan Budaya Organisasi, Motivasi Kerja Terhadap Kinerja Karyawan Pada Cafe Dan Restoran Di Kota Padang","authors":"Riffandy Pratama, Harif Amali Rivai","doi":"10.35814/jrb.v4i2.1953","DOIUrl":"https://doi.org/10.35814/jrb.v4i2.1953","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui “Pengaruh Gaya Kepemimpinan Trasformasional dan Budaya Organisasi, Motivasi Kerja terhadap Kinerja Karyawan Pada Karyawan Cafe dan Restoran di Kota Padang”. objek penelitian adalah dan sampel penelitiannya yang diambil adalah Karyawan Pada Karyawan Cafe dan Restoran di Kota Padang” Penelitian ini bersifat explanatory dengan metode kuantitatif. Adapun teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, Teknik pengumpulan data adalah melakukan pengambilan data secara langsung dengan metode lapangan (field research) dimana kuesioner dibagikan secara langsung Karyawan Pada Cafe dan Restoran di Kota Padang,dengan jumlah sampel 185 responden. Penelitian ini menggunakan Partial Least Square dengan program SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Pengaruh Gaya Kepemimpinan Trasformasional dan Budaya Organisasi, Motivasi Kerja berpengaruh signifikan terhadap Kinerja Karyawan ","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130929124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyalty is to market products using experiential marketing. By integrating the elements of emotion, logic, and general thought processes, a relationship with customers can be built which can not only increase customer satisfaction but also foster customer loyalty. The number of samples studied was 110 respondents via the internet, customers who had visited Starbucks Coffee in Karawang using non-probability sampling. The analytical tool used descriptive analysis and multiple regression methods. The results showed that the dimensions of consumer-based brand equity, namely physical quality, ideal self-congruence, and lifestyle congruence are factors that have a positive effect on customer satisfaction. However, staff behavior does not affect customer satisfaction. The experiential marketing dimension consisting of feelings, thoughts, and actions also has a positive relationship with customer satisfaction, although feelings do not affect customer satisfaction. In the evaluation of customer satisfaction, it is proven that customer satisfaction has a significant effect. This shows that the higher the customer satisfaction, the higher the loyalty of the Starbucks Coffee Karawang outlet customers
{"title":"Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang","authors":"Suhono, R. Hurriyati, M. A. Sultan","doi":"10.35592/JRB.V4I1.1692","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1692","url":null,"abstract":"This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyalty is to market products using experiential marketing. By integrating the elements of emotion, logic, and general thought processes, a relationship with customers can be built which can not only increase customer satisfaction but also foster customer loyalty. The number of samples studied was 110 respondents via the internet, customers who had visited Starbucks Coffee in Karawang using non-probability sampling. The analytical tool used descriptive analysis and multiple regression methods. The results showed that the dimensions of consumer-based brand equity, namely physical quality, ideal self-congruence, and lifestyle congruence are factors that have a positive effect on customer satisfaction. However, staff behavior does not affect customer satisfaction. The experiential marketing dimension consisting of feelings, thoughts, and actions also has a positive relationship with customer satisfaction, although feelings do not affect customer satisfaction. In the evaluation of customer satisfaction, it is proven that customer satisfaction has a significant effect. This shows that the higher the customer satisfaction, the higher the loyalty of the Starbucks Coffee Karawang outlet customers","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129568236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The teacher is the front liner needed to achieve the school's vision and mission because it is the teacher who interacts directly with students and their parents. Teachers who spontaneously contribute more than what is written in the job description are compulsory. So, the impact on overall school effectiveness will be felt and can also reduce tensions between teachers and school management. A teacher's attitude and willingness to go beyond a predetermined target can be translated into the Organizational Citizenship Behavior (OCB) variable of the teacher. This study aimed to determine the effect of perceived organizational support, procedural fairness, and organizational commitment to OCB teachers at SD Methodist Jakarta. The study data were obtained from distributing questionnaires to 28 teachers who were actively teaching in the Methodist Elementary School. This study uses a quantitative approach to the PLS-SEM method, where data analysis uses the SmartPLS v 3.2.7 software to calculate the outer model and the inner model. The results showed that the perception of organizational support, procedural fairness, and organizational commitment had a positive effect on OCB teachers at SD Methodist Jakarta.
教师是实现学校愿景和使命的第一线，因为教师是直接与学生和家长互动的人。自发贡献超过职位描述所写内容的教师是强制性的。因此，对学校整体效益的影响将被感受到，也可以减少教师和学校管理之间的紧张关系。教师超越预定目标的态度和意愿可以转化为教师的组织公民行为(OCB)变量。本研究旨在确定组织支持感知、程序公平和组织承诺对雅加达卫理公会学校组织公民行为教师的影响。研究数据是通过向卫理公会小学28名在职教师发放问卷获得的。本研究采用PLS-SEM方法的定量方法，其中数据分析使用SmartPLS v 3.2.7软件计算外模型和内模型。结果表明，组织支持感知、程序公平感知和组织承诺感知对雅加达卫理公会学校组织公民行为教师有正向影响。
{"title":"Faktor-Faktor yang Meningkatkan Organizational Citizenship Behavior","authors":"Niko Sudibjo, Heidi Simanhadi","doi":"10.35814/jrb.v4i1.1515","DOIUrl":"https://doi.org/10.35814/jrb.v4i1.1515","url":null,"abstract":"The teacher is the front liner needed to achieve the school's vision and mission because it is the teacher who interacts directly with students and their parents. Teachers who spontaneously contribute more than what is written in the job description are compulsory. So, the impact on overall school effectiveness will be felt and can also reduce tensions between teachers and school management. A teacher's attitude and willingness to go beyond a predetermined target can be translated into the Organizational Citizenship Behavior (OCB) variable of the teacher. This study aimed to determine the effect of perceived organizational support, procedural fairness, and organizational commitment to OCB teachers at SD Methodist Jakarta. The study data were obtained from distributing questionnaires to 28 teachers who were actively teaching in the Methodist Elementary School. This study uses a quantitative approach to the PLS-SEM method, where data analysis uses the SmartPLS v 3.2.7 software to calculate the outer model and the inner model. The results showed that the perception of organizational support, procedural fairness, and organizational commitment had a positive effect on OCB teachers at SD Methodist Jakarta.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134465754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maria hand sanitizer is an innovative product of hand sanitizer based on natural ingredients which formulated from Curcuma zedoria which was produced during the Covid-19 phenomenon. However, as a company that is new to this industry, a reliable and precise marketing strategy is needed. An effective and efficient strategy must be developed by the company by looking at the opportunities, strengths, threats and weaknesses it faces. Through this marketing strategy analysis, it is hoped that the company will be able to determine the right marketing strategy so that it can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the company environment. This research method is comparative, which is not conducting experiments on the object of research, but only determining the right strategy for the company in facing competition according to the Quantitative Strategic Planning Matrix (QSPM) matrix. The research data used are quantitative and qualitative data obtained from internal and external factors in the form of primary data and secondary data. The results showed that internal factors that affect product sales are strengths and weakness, while external factors are opportunities and threats. The formulation of alternative marketing strategies obtained based on external and internal factors is collaboration with partners, product differentiation, joint promotion and for reach a wider market thereby increasing sales.
{"title":"Formulasi Strategi Pemasaran Produk Maria (Curcuma zedoria) Hand Sanitizer di Tengah Pandemi COVID-19","authors":"Nury Ermawati, Danang Satrio","doi":"10.35592/JRB.V4I1.1604","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1604","url":null,"abstract":"Maria hand sanitizer is an innovative product of hand sanitizer based on natural ingredients which formulated from Curcuma zedoria which was produced during the Covid-19 phenomenon. However, as a company that is new to this industry, a reliable and precise marketing strategy is needed. An effective and efficient strategy must be developed by the company by looking at the opportunities, strengths, threats and weaknesses it faces. Through this marketing strategy analysis, it is hoped that the company will be able to determine the right marketing strategy so that it can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the company environment. This research method is comparative, which is not conducting experiments on the object of research, but only determining the right strategy for the company in facing competition according to the Quantitative Strategic Planning Matrix (QSPM) matrix. The research data used are quantitative and qualitative data obtained from internal and external factors in the form of primary data and secondary data. The results showed that internal factors that affect product sales are strengths and weakness, while external factors are opportunities and threats. The formulation of alternative marketing strategies obtained based on external and internal factors is collaboration with partners, product differentiation, joint promotion and for reach a wider market thereby increasing sales.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115653238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Puskesmas as a First Level Health Facility that provides individual health services and community health services, is responsible for its working area. Public health efforts are made to increase public knowledge of the quality of health services it receives. This study aims to determine the activities of Customer Relationship Management and service quality that can affect patient satisfaction and its impact on patient loyalty of non-Social Security Administering Bodies (BPJS) at the Pasar Rebo District Health Center and the Kramat Jati District Health Center. This research method is a survey method. The selection of respondents was carried out using random sampling techniques on non-BPJS patients at the Kramat Jati Subdistrict Health Center and Pasar Rebo District Health Center and primary data was collected using a validated questionnaire. The research approach is quantitative descriptive and statistical data analysis of research results using Structural Equation Modeling. Data analysis from 200 completed questionnaires that meet the inclusion criteria. Based on the results of the study, the path coefficient value on patient satisfaction is Customer Relationship Management of 0.266, service quality of 0.773, while the results of research on patient loyalty are Customer Relationship Management of 0.270, service quality of 0.191 and patient satisfaction of 0.421. Effective Customer Relationship Management, good service quality and high patient satisfaction can increase patient loyalty.
{"title":"Pengaruh Customer Relationship Manajemen dan Kualitas PelayananTerhadap Kepuasan Pasien serta Dampaknya kepada Loyalitas Pasien Non BPJS","authors":"Faizah, Wahono Sumaryono, Derriawan","doi":"10.35592/JRB.V4I1.1678","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1678","url":null,"abstract":"Puskesmas as a First Level Health Facility that provides individual health services and community health services, is responsible for its working area. Public health efforts are made to increase public knowledge of the quality of health services it receives. This study aims to determine the activities of Customer Relationship Management and service quality that can affect patient satisfaction and its impact on patient loyalty of non-Social Security Administering Bodies (BPJS) at the Pasar Rebo District Health Center and the Kramat Jati District Health Center. This research method is a survey method. The selection of respondents was carried out using random sampling techniques on non-BPJS patients at the Kramat Jati Subdistrict Health Center and Pasar Rebo District Health Center and primary data was collected using a validated questionnaire. The research approach is quantitative descriptive and statistical data analysis of research results using Structural Equation Modeling. Data analysis from 200 completed questionnaires that meet the inclusion criteria. Based on the results of the study, the path coefficient value on patient satisfaction is Customer Relationship Management of 0.266, service quality of 0.773, while the results of research on patient loyalty are Customer Relationship Management of 0.270, service quality of 0.191 and patient satisfaction of 0.421. Effective Customer Relationship Management, good service quality and high patient satisfaction can increase patient loyalty.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122808996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Rani, S. Widyastuti, Wahono Sumaryono, Henky Lesmana
Ulcerative colitis (UC) is a chronic inflammatory condition in the proximal colon which is generally characterized by abdominal pain, diarrhea, fever and weight loss. Oral medication is usually used in the long term about 6 months or even for life. Study results show that hyaluronic acid (HA) has an important role in colon inflammatory diseases. HA is given by enema form for 28 days of therapy. This study was conducted to determine the doctors interest in HA enema products as an alternative therapy for UC disease treatment. This study is a qualitative exploratory descriptive study by in depth interview to Consultant Internist Gastroenterohepatology (KGEH) and Internist Specialist who treat UC disease patients which focuses on marketing mix, specifically product, price and promotion. The results showed that HA enema products could be accepted as an alternative choice for treatment therapy in UC patients with low to moderate severity in adolescent patients to the elderly.
{"title":"Bauran Pemasaran Hyaluronic Acid untuk Pengobatan Penyakit Ulcerative colitis","authors":"A. Rani, S. Widyastuti, Wahono Sumaryono, Henky Lesmana","doi":"10.35592/JRB.V4I1.1755","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1755","url":null,"abstract":"Ulcerative colitis (UC) is a chronic inflammatory condition in the proximal colon which is generally characterized by abdominal pain, diarrhea, fever and weight loss. Oral medication is usually used in the long term about 6 months or even for life. Study results show that hyaluronic acid (HA) has an important role in colon inflammatory diseases. HA is given by enema form for 28 days of therapy. This study was conducted to determine the doctors interest in HA enema products as an alternative therapy for UC disease treatment. This study is a qualitative exploratory descriptive study by in depth interview to Consultant Internist Gastroenterohepatology (KGEH) and Internist Specialist who treat UC disease patients which focuses on marketing mix, specifically product, price and promotion. The results showed that HA enema products could be accepted as an alternative choice for treatment therapy in UC patients with low to moderate severity in adolescent patients to the elderly.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132758654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the sales conditions at PD. Sumber Jaya Alunimium, through the sales data pattern, identified the relationship between PSBB and the sales impact of PD. Sumber Jaya Aluminum, as well as factors from the decline in sales due to the Pandemic conditions. The research method used is descriptive quantitative analysis through purposive sampling technique with Analytic Network Process (ANP). The results showed that the sales data pattern of PD. Sumber Jaya Aluminum during the period December 2019 to April 2020 has a sales trend that tends to decline. Based on processing with the Analytic Network Process (ANP), Large-Scale Social Restrictions (PSBB) are a problem with the decline in company sales which causes the company's operations to stop. This is followed by the unavailability of raw materials, decreased demand and the effect of panic buying.
{"title":"Dampak Kondisi Pandemi di Indonesia Terhadap Trend Penjualan (Studi Kasus pada PD. Sumber Jaya Aluminium)","authors":"Lingga Yuliana","doi":"10.35814/jrb.v4i1.1480","DOIUrl":"https://doi.org/10.35814/jrb.v4i1.1480","url":null,"abstract":"The purpose of this study was to analyze the sales conditions at PD. Sumber Jaya Alunimium, through the sales data pattern, identified the relationship between PSBB and the sales impact of PD. Sumber Jaya Aluminum, as well as factors from the decline in sales due to the Pandemic conditions. The research method used is descriptive quantitative analysis through purposive sampling technique with Analytic Network Process (ANP). The results showed that the sales data pattern of PD. Sumber Jaya Aluminum during the period December 2019 to April 2020 has a sales trend that tends to decline. Based on processing with the Analytic Network Process (ANP), Large-Scale Social Restrictions (PSBB) are a problem with the decline in company sales which causes the company's operations to stop. This is followed by the unavailability of raw materials, decreased demand and the effect of panic buying.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125527168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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