Folia Philologica最新文献

{"title":"LINGUISTIC INDEXATION AS WAY OF MEDIA TEXT CLUSTERIZATION","authors":"L. Vlasiuk, O. Demydenko","doi":"10.17721/folia.philologica/2022/3/5","DOIUrl":"https://doi.org/10.17721/folia.philologica/2022/3/5","url":null,"abstract":"Linguistic indexation is a highly complex phenomenon due to collecting, sorting and storing data aimed at providing high-speed, high-quality and accurate search of information. That is why it has quickly turned into one of the core problems for researchers, especially when it comes to examining it in the media text, which complicates this process for scholars engaged in linguistic studies. Profound research of the linguistic text’s indexation is predetrmined by the necessity to structure of the information system. The stated phenomenon has gained high relevance in linguistics over the recent years.This can be explained by the fact that improvement of data structure is of an utmost importance, because it contains information about diverse texts and documents. The increase in the data structure level of effectiveness is caused by the speed of search for relevant documents. It can only be achieved by qualitative linguistic indexation of the texts. This article deals with the research of media text from the standpoint of applied linguistics. Aimed at identifying main features of linguistic indexation phenomenon and analyzing it as a method of text clusterization, the article reveals this notion taking into account diverse approaches to its study, examines types of linguistic indexation, as well as methods and typology. The article is also concerned with defining the main principles of identification of the effective keywords for the document and determining the extent to which the chosen keywords are relevant to both the text itself and research results. This, in turn, will allow to identify how keywords contribute to carrying out effective search for information and any objects contained in the information resources. Thus, they influence on the potential readers and serve as an instrument of text’s popularization.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121670362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TEXT-IMAGE RELATIONS IN TRADITIONAL AND POSTMODERN PUBLIC SERVICE ADVERTISING (BASED ON ENGLISH PSA ON COVID-19)","authors":"T. Tsyliuryk","doi":"10.17721/folia.philologica/2021/1/8","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/1/8","url":null,"abstract":"The article is dedicated to the analysis of text-image relations as of two different semiotic modes within the framework of multimodal studies in the traditional and postmodern English public service advertising (PSA) on COVID-19. The tendency towards image-centricity and linguistic compression in the design of ads has influenced intermodal cohesion in PSA posters. Traditional PSA is advertising based on explicit cohesive ties and semantic redundancy. Intermodal cohesion in traditional PSA builds on hierarchical relations of elaboration and linear relations of illustration. Postmodern PSA is a semiotically minimalistic verbal-visual unity, multimodal small-format text with clearly expressed semantics and symbolism. Postmodern PSA offers ambiguous and minimalistic unity of verbal and visual signs that is, at first sight, incongruent, incoherent. The recipient establishes intermodal cohesion through intersemiotic inferences. Intermodal cohesion in postmodern visual-centric PSA is built mainly on the relations of extension or spatial-temporal / causal enhancement, as they lead to incongruency and multimodal tension, which intrigue the recipient and involve them more actively in the process of decoding of the advertising’s message. On the spatial syntax level, linear relations of anchorage or alteration are characteristic for postmodern PSA. On the rhetorical-logical level, relations based on coincidental allusive ties predominate in postmodern PSA. Postmodern advertising is less directive and explicit than traditional advertising, opting for a less direct communication style. The specific nature of postmodern image-centric PSA is predetermined by multimodal and rhetorical complexity, semantic ambiguity, incongruity, and pragmatic under-specification. Interpretation of multimodal PSA texts depends on denotative and connotative meanings of the visual and verbal components, recipient’s general and culture-specific knowledge, and peculiarities of PSA discourse. The theoretical and methodological framework of the study combines works on multimodality and text-image relations (J. Bateman, G. Kress & T. van Leeuwen, H. Stöckl, H. Caple, R. Martinec & A. Salway, L. Makaruk, V. Yefymenko), as well as on advertising discourse (H. Stöckl, S. Gieszinger, S. Molnar, S. Bulmer & M. Buchanan-Oliver).","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115986175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ALGEBRAIC SYMMETRY MODELS FOR BALTO-SLAVIC FOLKLORE TEXTS","authors":"N. Nazarov","doi":"10.17721/folia.philologica/2021/1/5","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/1/5","url":null,"abstract":"The present article suggests a tool for describing and analyzing the folklore texts' symmetry by introducing basicconcepts of abstract algebra: set theory, group theory, function, equation, and symmetry. The mathematical model showsthe internal homogeneity of folklore texts composition that is valid across the genre boundaries. The compositionallymeaningful entities of different language levels that constitute the core of a compositional pattern can be divided intotwo sets connected by a function of symmetrical reflection. Each element of the first set A is projected onto the elementof the second set B. The set A can be called input, the symmetrical set B – output. On the metrics and rhyme level, it isa constant reiteration of the same pattern reflected ad infinitum. On the level of syntactic order, this function connectssentences that constitute parallelistic structures. Thus, the composition and perception of folklore texts resemblea succession of linguistic equations: a singer introduces independent variables that should be given a specific dependentvariable, which can be chosen only from the thesaurus of elements accepted by a specific folklore tradition. The functionthat associates elements of the input set with the output set is the folklore poetics itself, so it can be defined in a seriesof elementary equations that show the connection between the number of compositionally significant elements and otherproperties of the texts, mainly the type of symmetry that is inherent to a particular text. Though all main types of symmetrycan be detected in the folklore texts, they can be reduced to a basic operation of reiterating a small number of elements belonging to one set, connected by an operation of symmetrical reflection constituting a group of symmetry. Compositionpatterns of seemingly different genres (riddles, ritual songs, cumulative fairytale, magical fairytale) have one fundamentalfeature in common that underlies them: when the enumeration of the input set A is over, the level of freedom for the choiceof the output set B is highly restricted, as each of the linguistic equations (L. Zadeh) should be solved: the hero, onceborn, should be either married or killed, the riddle should be answered traditionally, set of images of human life shouldbe confronted with the set of corresponding images of nature (in ritual songs), etc., thus giving the recipient pleasureof constant reiteration and decipherment of already known patterns. In this case, the new meaning of folklore texts canbe revealed. By introducing repetitive patterns of composition, they introduced elementary classification and logic tools.In this case, phenomena like I Quing turned out to be not an exception but rather a logical continuation of binary logicof folklore text composition, so overtly represented in the Balto-Slavic area but valid for a much broader realm of folkloretraditions.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127197592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"WORD-FORMING POTENTIAL OF DEVERBATIVES IN THE EUROPEAN INTEGRATION DISCOURSE: MORPHONOLOGICAL ASPECT","authors":"I. Demeshko","doi":"10.17721/folia.philologica/2022/4/2","DOIUrl":"https://doi.org/10.17721/folia.philologica/2022/4/2","url":null,"abstract":"The article is devoted to the study of the derivational potential of verb derivatives in the European integration discourse. This study identifies and characterizes the word-forming and morphonological features of verb derivatives at the explicit and implicit levels in Ukrainian scientific and journalistic texts related to the European integration of Ukraine. The purpose of the article is to analyze the morphonological-formative word-forming markers of verb derivatives in texts related to the European integration of Ukraine. The relevance of the topic is determined by the in-depth and comprehensive study of the European integration issues in Ukraine within texts of various styles, both explicitly and implicitly, in Ukrainian scientific and journalistic texts, focusing on the word-forming and mornophonological aspect. The texts dedicated to the European integration of Ukraine present productive types of deverbatives of substantive, verbative and adjectival blocks. The analysis of morphonological-formative word-forming markers of verb derivatives provides a description of the morphonological facts of deriving words using morphonological rules. The texts predominantly feature derivational and stylistic means characteristic of the modern Ukrainian language. Word formation of deverbatives in the European integration texts reflects the tendencies of intellectualization and democratization as factors of language development. The functioning and active usage of verb derivatives in the European integration discourse is explained by taking into account the societal needs for nominating processes, objectified actions, and phenomena with pragmatic orientation, as well as their utilization in scientific and journalistic styles. The narratives of the linguistic markers on social networks regarding the European integration of Ukraine mostly coincide with the narratives of the Ukrainian official media.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124162031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"VOLODYMYR RIEZANOV AS THE OLD UKRAINIAN AGE DRAMA HISTORIAN","authors":"H. Moskalchuk","doi":"10.17721/folia.philologica/2022/3/9","DOIUrl":"https://doi.org/10.17721/folia.philologica/2022/3/9","url":null,"abstract":"The article outlines the main facts of the biography and analyzes V. Riezanov's research in the context of his textological work. It is emphasized that in his works the researcher consistently refers to the theory of arts, including the medieval poetics, actively researches and describes the relationships between the Ukrainian and Western European drama. Great achievement is the development of an established genre-stylistic approach to the analysis of school dramas. The evolution of the scholar’s methodology is traced: from theoretical studies to the collection, accumulation and publication of found texts, which led to years of discussions with V. Perets, which as a result revealed two principles of research in Ukrainian theater studies. Namely, (V. Perets) and deductive (V. Rieazanov). The methodological principles on which the scholar relied are summarized. In particular, the methodological basis of his research is the comparative and historical study of literature, taking into account the historical and cultural, and social context. It marks out the dominant methodological principles, which guided the scholar (object and subject, chronological boundaries, sources, methods of research). An attempt was made to substantiate the value of the multi-volume edition “Drama of Ukraine. Ancient Ukrainian Theatre” as a body of texts for further research in the field of philology. The scientific research on the ancient Ukrainian mystery “The Word about Harrowing of Hell, when the Christ Having Raised from Dead, Harrowed the Hell” and the Easter drama “The Kingdom of Human Nature by Seduction Destroyed, but Still of the Grace of Christ Made Up” have been analyzed. It was concluded that the ancient dramatic texts published by V. Rieazanov are important not only for theater studies, they are a valuable linguistic material, as they record the peculiarities of the Old Ukrainian language in its live colloquial expression. The published texts also allow tracing the development of dramatic genres of the 17–18 centuries determining their artistic character.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115843173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FEATURES OF NUMERAL EXPLICATION OF A QUANTITATIVE FEATURE IN UKRAINIAN LANGUAGE","authors":"Natalia Medynska","doi":"10.17721/folia.philologica/2021/1/4","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/1/4","url":null,"abstract":"The article investigates the part-of-speech class of Numerals as class of attributive words in semantic and grammaticaldimensions in Ukrainian. The peculiarities of the explication of a static feature by Numerals with a quantitative-substantivemeaning in Ukrainian language are clarified.The purpose of the article is to clarify the originality of the functions of numerals as expressions of quantitativesubjectrelations in Ukrainian. Realization of the set purpose provides the decision of such problems, in particular: 1) to find out functions of the Numeral as an attributive word; 2) outline the parameters of Ukrainian Numerals in a staticfeature expression; 3) determine the features of the use of the Numeral in the functionally secondary formal-syntacticposition of the compound nominal predicate.Scientific novelty. The article defines the status of the Numeral as an attributive word in the hierarchy of part-ofspeechclasses – expressions of a static feature in Ukrainian language. As an attributive word, the Numeral functionsin the adnominal position, ie as an expression of quantitative-subject relations (quantitative function), but its static signdiffers from the adjective: it gives a quantitative description of someone or something. The attributive function inherentin the agreed Attribute is performed by Numerals in all indirect cases, except for the accusative. In its second nominativefunction – numerative – the Numeral is likened to a Noun and acquires the meanings of its morphological categories.In conclusion, the article emphasizes that the Ukrainian Numeral, being in the peripheral positions of a sentenceand transmitting, respectively, a static feature with a quantitative-substantive meaning, is the carrier of the secondaryfunction of attributive words. In addition to the genetically primary adjectival position, in which the Numeral determinesthe quantitative trait of someone or something, it is used in the functionally secondary formal-syntactic positionof a compound nominal predicate with the main numeral part, into which it falls through verb conjunctions elements. Sucha predicate is a formal-grammatical representative of a predicate of quantity (quantitative state), for which one valenceposition is typical – the subject of a quantitative sign.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115778175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NEGATIVE IMAGE OF POLES IN CORPUS OF THE MODERN LITHUANIAN LANGUAGE","authors":"Veslava Čižik-Prokaševa","doi":"10.17721/folia.philologica/2021/2/1","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/2/1","url":null,"abstract":"The article considers the negative assessment of the word Pole in the language consciousness of Lithuanian speakers. The negative image of Poles in the presented data material of the research, which was served by journalistic texts from the corpus of modern Lithuanian language, is highlighted. 148 sentences with negative statements about Poles were analysed. It allowed to identify some negative features of Polish linguistic culture formed in the language consciousness of Lithuanians, caused by historical, political and competitive contexts. The structural approach to meaning in the article is combined with cognitive one, which involved the use of appropriate methods of analysis – from the meaning of the word to the meaning of the sentence. The purpose of the article is to highlight the negative image of the Pole in the language consciousness of Lithuanians, recorded in the word forms of the noun Pole(s) in Lithuanian journalistic texts. Scientific novelty. Analysis of stereotypes in linguistics is relevant and always on time, because they affect all areas of human activity. To study the stereotypes associated with the negative image of Poles in the language consciousness of Lithuanians, the methods of lists of characteristics, sociological methods, and surveys were used. However, the relevant tools are usually associated with stereotypical thinking of respondents, which determines the need to refer to the texts and corpus to obtain unbiased judgments and correct generalizations. In addition, the image of the Pole in modern Lithuanianlanguage discourse has not yet been the subject of special linguistic research. Conclusions. As a result of the analysis, it was established that the current attitude of Lithuanians towards Poles still depends on historical and political factors. Based on the corpus of texts of the modern Lithuanian language, it can be argued that in the past Poles were occupiers and enemies of Lithuanians, inflicted much damage on Lithuanians: attacked, killed, executed, persecuted, deported, tried to Polonize Lithuania, stop educational and cultural processes. The analysis of the data material showed the following heterostereotypes of Lithuanians: Poles think well of themselves, they are angry, hooligans, contemptuous, insidious, love profit, compete with Lithuanians.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131459443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GARDEN AND FRUIT TREES IN THE BALTIC WORLDVIEW","authors":"R. Balsys","doi":"10.17721/folia.philologica/2022/3/2","DOIUrl":"https://doi.org/10.17721/folia.philologica/2022/3/2","url":null,"abstract":"The aim of the article is to explore the expression of garden and fruit trees growing therein in the Baltic worldview on the basis of the data from the 16th–17th centuries. written sources, such as folklore texts of various genres, calendar customs and family holiday traditions, as well as through the customs, folklore and beliefs of the neighbouring Slavic peoples. The first reliable data on individual fruit trees or gardens were recorded in written monuments only in early 16th century. By the end of the 16th century, gardens had been already present not only in monasteries, but also in manors and parsonages. The time of cultivation of gardens more or less coincides with the mention of deities patronizing gardens (Kirnis, Mother of Gardens, Bibcziu Bobelis) in written monuments. Even though fruit trees were still very rare in the homesteads of the poor in the middle of the 19th century, many different beliefs, magical acts, prohibitions, which aimed to ensure that the planted fruit trees grow well and have a harvest, were recorded late 19th – early 20th centuries. Gardens and individual fruit trees became important symbols of calendar and family holidays as well as folklore texts that were used to express the ideas of fertility, marriage, birth, and death. Some of the beliefs and magical acts related to garden trees were probably borrowed, from other countries (Greeks, Romans, Slavs) at various times, while part of the symbolic meanings comes from the archetypal tree concept common to all Baltic peoples.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125744135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANIFESTATIONS OF MULTIMODALITY IN CONTEMPORARY ANGLOPHONE ARTISTIC DISCOURSE","authors":"O. Marina, D. Shatilo, Polina Shylo","doi":"10.17721/folia.philologica/2021/2/3","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/2/3","url":null,"abstract":"This article suggests the analysis of artistic forms as multimodal construals being formed in integration of verbal, visual, and auditory semiotic modes in contemporary Anglophone artistic discourse, namely the Eurovision 2021 Song Contest (Maneskin performance) and the animated movie The Croods: A New Age. Multimodality paradigm serves as a predominant theoretical and methodological framework of the research that itself testifies to the topicality of the study. The paper views multimodality as integration and combination of various modes in contemporary Anglophone artistic discourse. The aim of the article is to reveal ways and means of artistic forms construction, as well as their interaction in the discourse under scrutiny. Methods to analyze visual mode of the constructed forms represented by colors in Maneskin performance on the Eurovision stage include computer-assisted methods, namely a special software Image color summarizer. It suggests descriptive statistics for an image, determining the average color saturation and the most representative colors in the image. Further interpretation of the gained results is conducted by means of using thesauri of symbols and psychology, which foster inference of colors' symbolic senses. Then, the findings of the visual mode analysis are combined with the ones received due to componential, textual, interpretative, and stylistic analysis of the verbal mode applied in both case studies. In Maneskin performance verbal mode is represented by the song lyrics featuring metaphors and other stylistic means combined with three consecutive color stages each with its prevailing color scheme as a manifestation of the visual mode. On the one hand, the color images used in Maneskin performance complement and enhance the senses encoded in the verbal component. On the other hand, they restrict possible interpretations of it. Gradual interchange of dominant colors in combination with audio-visual, kinesthetic, and verbal images expresses the persona's implicit attitude towards the world, society, its rules and nature. The research findings show that multimodal forms constructed in the animated movie The Croods: A New Age are of paradoxical character. It is revealed in visual and verbal modes. For instance, colors of animals are unnatural, they do not coincide with the animals' natural colors in reality. The same can be stated about the characters' names and behavior. Interaction of visual, auditory, and verbal modes produces paradoxical worlds and characters.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133087380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGIC AND TACTIC ARRANGEMENT OF EMOTIONAL MANIPULATIVE METACOMMUNICATION","authors":"Yaroslava Gnezdilova","doi":"10.17721/folia.philologica/2021/1/1","DOIUrl":"https://doi.org/10.17721/folia.philologica/2021/1/1","url":null,"abstract":"The article identifies “emotional manipulative metacommunication”, and, consequently, observes manipulation fromboth emotional / psychological and metacommunicative perspectives. It characterizes the participants of emotionalmanipulative metacommunication as an adjacency pair “the manipulator – the victim”. The study clarifies the aimof manipulator, which is to get the desired by establishing the emotional bond with the victim – an individual or massaddressee (considering the number of targeted addressees). In the context of the subject of the study, the author singlesout the strategy of “emotional misbalancing” as the one which is most typical of the emotional manipulativemetacommunication. It presupposes the destabilization of the victim’s emotional state by means of the targeted influence on some specific feelings and emotions of the hearer. The research proves that the addressee’s reaction on what is saidslows down, and specifies atypical and a bit inadequate for that addressee speech behavior. It also demonstrates thatemotional manipulation relates to both negative or conflict and provoking speech behavior (manipulations by fear, anger,man’s Ego, despair, self-distrust, indignation, doubt, guilt, shame), and positive speech situations (manipulations by love,hope, empathy). Therefore, it realizes by means of such tactics as emotional “infecting”, infusing, imitation and emotionalpersuading, and the use of meta-means as stereotypic ritualized speech clichés. “Meaningful silence” is considered tobe neutral as it refers to both positive and negative speech situations because it may be used to make the addressee feeluneasy (owing to indirect condemnation), as well as inspired (owing to indirect permission) which in both cases results inhis/her desire to act. The article confirms that the influential techniques of emotional manipulative metacommunicationdiffer in interpersonal and mass communication.","PeriodicalId":383737,"journal":{"name":"Folia Philologica","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129605002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}