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Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.37510
Keisia Christea, Puspita Chairun Nisa
Influencer marketing is a form of advertising in which the paid relationship between marketers and sponsors is not very clear. This relationship is clarified using advertising disclosure to protect consumer rights. The research investigates the influence of advertising disclosure on the sub-dimensional credibility of the source, namely attractiveness, expertise, and trustworthiness, as well as its direct and indirect influence on purchase intentions. The PLS-SEM analysis used data obtained from Instagram users aged 18-34 in Bekasi and Jakarta, had previously expressed an interest in buying beauty and fashion category products promoted by influencers on Instagram. The findings revealed that advertising disclosure significantly increases the sub-dimensional credibility of the source. Then, expertise and trustworthiness significantly increase purchase intentions; and the existence of advertising disclosure has a positive influence on the purchase intentions of beauty and fashion consumers on Instagram, both directly and indirectly. The findings further revealed that attractiveness had no effect on the purchase intentions of beauty and fashion consumers on Instagram. However, attractiveness, along with expertise and trustworthiness, can help influencer marketing be more effective. Overall, the study contributed to the literature on product endorsement by demonstrating how the influence of social media and ad disclosure can effectively improve consumer purchase intention on Instagram.
影响者营销是一种营销人员和赞助商之间的付费关系不太明确的广告形式。这种关系是通过广告披露来保护消费者权益的。本研究考察了广告披露对信息源可信度子维度(吸引力、专业性和可信度)的影响,以及对购买意愿的直接和间接影响。plos - sem分析使用了来自贝卡西和雅加达18-34岁的Instagram用户的数据,这些用户此前曾表示有兴趣购买Instagram上有影响力的人推广的美容和时尚类产品。研究结果显示,广告披露显著提高了信息源的次维度可信度。专业度和可信度显著增加购买意愿;广告披露的存在对美妆和时尚消费者在Instagram上的购买意愿有直接和间接的正向影响。研究结果进一步表明,吸引力对Instagram上美容和时尚消费者的购买意愿没有影响。然而,吸引力,加上专业知识和可信度,可以帮助网红营销更有效。总的来说,该研究通过展示社交媒体和广告披露的影响如何有效地提高消费者在Instagram上的购买意愿,为产品代言的文献做出了贡献。
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引用次数: 2
Investigating Employee Engagement: Will Occupational Health Safety Actually Impact Employee Loyalty? 调查员工敬业度:职业健康安全真的会影响员工忠诚度吗?
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.34664
L. Suardi, R. M. Putra, P. L. Agustin, Anita Maharani
The purpose of this study is to examine elements that influence employee loyalty, as viewed through the prism of characteristics that foster the establishment of employee participation, as shown via case studies in financial services organizations. In a number of investigations, it was discovered that occupational health and safety had a significant impact in promoting employee loyalty, and this was confirmed. As a result, the goal of this study is to determine the degree to which employee loyalty is impacted by employee engagement when occupational health and safety is included as a moderator. The notion of employee engagement was the subject of the literature research conducted for this study, followed by employee loyalty and occupational health and safety. Using a quantitative approach, with reference to multivariate analytic methods, with partial least squares, and the decision-making way of looking at the P-values, this research method is carried out. The findings of this study indicate that occupational health safety does not have an effect on the relationship between employee engagement and employee loyalty; however, the presence of occupational health safety will not have an effect on the relationship between employee engagement and employee loyalty.
本研究的目的是考察影响员工忠诚度的因素,通过促进员工参与建立的特征的棱镜来看待,如金融服务组织的案例研究所示。在一些调查中发现,职业健康和安全对促进员工忠诚度有重大影响,这一点得到了证实。因此,本研究的目的是确定当职业健康和安全作为调节因素时,员工忠诚度受到员工敬业度影响的程度。本研究的主题是员工敬业度的概念,其次是员工忠诚度和职业健康与安全。采用定量方法,参照多元分析方法,采用偏最小二乘法,采用看p值的决策方法进行研究。本研究发现:职业健康安全对员工敬业度与员工忠诚的关系没有影响;然而,职业健康安全的存在并不会影响员工敬业度与员工忠诚度之间的关系。
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引用次数: 1
Consumerism Behaviour of Indonesian Consumer: The Role of Self-Sufficiency and Information-Seeking 印尼消费者的消费主义行为:自给自足和信息寻求的作用
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.40434
M. Simanjuntak, Rahma Indina Harbani
This study aimed to analyze the influence of information-seeking, knowledge, and self-sufficiency on Indonesian consumerism behaviour. There were 2100 data determined by using systematic random sampling. Data analyses applied Structural Equation Modeling using LISREL 8.7. The results confirmed that information-seeking significantly influence consumers’ knowledge. However, consumers’ self-sufficiency did not considerably affect information-seeking. It also revealed a significant positive effect of information-seeking and self-sufficiency toward consumerism behaviour, but no significant impact between consumers’ knowledge and consumerism behaviour. The government and consumer protection institutions need to be more intensive in conducting socialization to increase consumer knowledge and consumerism behaviour.
本研究旨在分析资讯寻求、知识和自给自足对印尼消费主义行为的影响。采用系统随机抽样法确定了2100个数据。数据分析采用LISREL 8.7结构方程建模。结果证实,信息寻求对消费者的知识有显著影响。然而,消费者的自给自足并没有显著影响信息寻求。信息寻求和自给自足对消费主义行为有显著的正向影响,而消费者知识对消费主义行为无显著影响。政府和消费者保护机构需要加强社会化,增加消费者的知识和消费主义行为。
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引用次数: 2
Indonesian Upstream Oil & Gas Governance for Sustainable Innovation 印尼上游油气治理可持续创新
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.40427
M. F. Aprizal, B. Juanda, Anny Ratnawati, Abdul Muin
Indonesian oil reserves and production are greatly influenced by investment. The focus of the study is to evaluate governance options to boost investment through appropriate fiscal regime and non-fiscal policies. The main aspect of the fiscal regime to increase investment is cost recovery. When cost recovery is still interpreted as a burden on state finances and there is still a stigma that contractors commit fraud in cost recovery, it is then a big challenge for oil and gas contractors to maximize investment and for regulator in giving approval on budget. Flexible Split and First Trance Petroleum (FTP) are the 2nd highest priority to improve to accommodate dynamic situation on the oil industry such as oil price fluctuation and size of reserves. Incentives and windfall profit treatment are the other key issues on fiscal. Sufficient geological surveys and researches are crucial things to attract investment. The duration of a contract that is only 30 years is too short to maximize the contractors return because of lengthy period for exploration, construction and drillings prior production. Combination of NOC dominated and Separation of Power model seems to be the best governance model. Partnership between Pertamina and multi-national company will facilitate investment funding.
印尼的石油储量和产量受投资的影响很大。本研究的重点是评估通过适当的财政制度和非财政政策促进投资的治理方案。增加投资的财政制度的主要方面是成本回收。当成本回收仍然被认为是国家财政的负担时,承包商在成本回收方面仍然存在欺诈行为,这对油气承包商来说是一个巨大的挑战,即如何最大化投资,以及监管机构如何批准预算。Flexible Split和First Trance Petroleum (FTP)是第二优先改进的公司,以适应石油行业的动态情况,如油价波动和储量规模。激励措施和暴利待遇是财政方面的另一个关键问题。充分的地质调查和研究是吸引投资的关键。合同期限只有30年,由于勘探、建设和钻井在生产之前需要很长时间,因此无法使承包商的回报最大化。国有石油公司主导与分权相结合的治理模式似乎是最好的治理模式。马来西亚国家石油公司与跨国公司的合作将促进投资融资。
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引用次数: 3
Analysis of Organizational Resilience Capacity in Accommodation Service Business in Semarang 三宝垄住宿服务业组织弹性能力分析
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.38336
Muhammad Alif Setiaji, Yustina Erti Pravitasmara Dewi
This study aims to comprehensively analyze how to develop human resource management (HRM) practices that create organizational resilience and investigate factors influencing it. This study was done in a qualitative-descriptive manner. Key informants participated in this study – selected based on positions at work and their length of work relevant to the research problems – included HR Manager, HR Coordinator, and Training Manager Assistant of Hotel Ciputra Semarang. The data was collected through in-depth interviews. To examine the data credibility, a triangulation process to the key informants was done. The data was analyzed using a technique proposed by Miles and Hubberman consisting of data reduction, data presentation and conclusion drawing. This study finds that there are 4 HRM practices that can support the organizational resilience, including selective and measurable recruitment, employee compensation, employee training and development, and employee engagement. Further, there are also 4 factors influencing the organizational resilience, namely healthy finance (reserve fund), good employee performance, leadership, and organizational experience.
本研究旨在全面分析如何开发人力资源管理(HRM)实践,创造组织弹性和调查影响因素。本研究采用定性-描述性方法。参与这项研究的主要线人——根据他们的工作职位和与研究问题相关的工作时长——包括三宝榕酒店的人力资源经理、人力资源协调员和培训经理助理。数据是通过深度访谈收集的。为了检验数据的可信度,对关键举报人进行了三角测量。使用Miles和Hubberman提出的技术对数据进行分析,包括数据简化,数据呈现和结论绘制。本研究发现,有4种人力资源管理实践可以支持组织弹性,包括选择性和可衡量的招聘、员工薪酬、员工培训和发展以及员工敬业度。此外,影响组织弹性的因素还有健康的财务(储备基金)、良好的员工绩效、领导力和组织经验4个因素。
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引用次数: 0
Analisis Nilai Perusahaan Pada BUMN Sektor Infrastruktur 分析企业在国有企业基础设施部门的价值
Pub Date : 2022-03-31 DOI: 10.29244/jmo.v13i1.39805
Putrie Grace Judhistine Girsang Girsang, Kery Utami
This study was conducted to determine whether Profitability, Dividend Policy, Institutional Ownership, Independent Material Ownership and Audit Quality influence Firm Value when measured using Price to Book Value (PBV). The population of this study is state-owned companies listed on the Indonesia Stock Exchange (IDX) in 2015-2019. The sample selection technique used is the purposive sampling method and obtained 7 companies that meet the criteria. The data analysis of this research uses panel data regression analysis with Eviews version 12 with a significance level of 5% where the best estimation model chosen is the Fixed Effect Model. The research has gone through the classical assumption test stage and the results obtained that there are no problems of multicollinearity and heteroscedasticity in the research data. The results of this study indicate that Profitability and Institutional Ownership have a positive and significant effect on firm value. The study also stated that the Independent Commissioner has a significant negative effect on firm value. Meanwhile, the dividend policy and audit quality do not affect firm value.
本研究是为了确定盈利能力、股息政策、机构所有权、独立材料所有权和审计质量是否影响公司价值,当使用价格与账面价值(PBV)衡量时。本研究的对象是2015-2019年在印尼证券交易所(IDX)上市的国有企业。样本选择技术采用目的抽样法,共获得7家符合标准的企业。本研究的数据分析使用Eviews version 12的面板数据回归分析,显著性水平为5%,其中选择的最佳估计模型是Fixed Effect model。研究经过了经典假设检验阶段,结果表明研究数据不存在多重共线性和异方差问题。研究结果表明,盈利能力和机构持股对企业价值有显著的正向影响。该研究还指出,独立专员对公司价值有显著的负面影响。同时,股利政策和审计质量对公司价值没有影响。
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引用次数: 1
Literasi Keuangan, Inklusi Keuangan dan Minat Investasi Generasi Z di Jabodetabek 金融素养、金融包容和兴趣投资Z代在Jabodetabek
Pub Date : 2022-01-28 DOI: 10.29244/jmo.v12i3.34207
E. Viana, Firdha Febrianti, F. R. Dewi
Indonesia's population is dominated by productive age, which is expected to contribute to boosting economic growth and improving people's welfare. The number of the young generation (Generation Z) is an advantage for Indonesia's demographics as well as opportunities and challenges in carrying out digital transformation, both in financial literacy and in the provision of products and services. However, the Financial Services Authority (OJK) in 2019 stated that the level of financial literacy and financial inclusion in Indonesia remains low. This condition might be due to the lack of understanding to the various financial products and services offered by formal financial services institutions. Significantly, Generation Z has realize responsibility for their financial condition and is starting to honourably the importance of investing. Therefore in this study, the level of financial literacy and inclusion of Generation Z in Jabodetabek was studied in order to analyze the effect on investment interest in the capital market. Descriptive analysis and Structural Equation Modeling (SEM) – PLS analysis were used for data generation. The results of this study reveal that the level of financial literacy and the average financial inclusion of Generation Z in Jabodetabek are in the well literate category, financial literacy has no effect on investment interest, in contrary, the financial inclusion has an effect on investment interest.
印尼的人口以生产年龄人口为主,预计这将有助于促进经济增长和改善人民福利。年轻一代(Z世代)的数量是印度尼西亚人口结构的优势,也是进行数字化转型的机遇和挑战,无论是在金融知识方面,还是在产品和服务的提供方面。然而,金融服务管理局(OJK)在2019年表示,印度尼西亚的金融知识和金融包容性水平仍然很低。这种情况可能是由于对正规金融服务机构提供的各种金融产品和服务缺乏了解。值得注意的是,Z世代已经意识到对自己的财务状况负有责任,并开始重视投资的重要性。因此,本研究通过研究Z世代在Jabodetabek的金融素养和包容性水平,来分析其对资本市场投资兴趣的影响。数据生成采用描述性分析和结构方程模型(SEM) - PLS分析。本研究结果显示,在Jabodetabek, Z世代的金融素养水平和平均金融普惠性都处于良好的素养范畴,金融素养对投资兴趣没有影响,相反,金融普惠性对投资兴趣有影响。
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引用次数: 11
Cybercrime dan Cybersecurity pada Fintech: Sebuah Tinjauan Pustaka Sistematis
Pub Date : 2021-12-29 DOI: 10.29244/jmo.v12i3.33528
Moh Riskiyadi, Alexander Anggono, Tarjo
This study is intended to determine the cybercrime challenges faced by the fintech industry as well as anticipatory actions in the form of cybersecurity to overcome these challenges. This study employs a systematic literature review method from various articles discussing cybercrime and cybersecurity in fintech that were published in reputable online databases. The findings indicate that cybercrime problems in fintech consist of cybercrime regulations that are not strict, data and information theft, and intellectual property theft in which impacting on the reputation of fintech. Cybersecurity as an attempt to tackle cybercrime in fintech can be performed through proactive action, strengthening regulations, and establishing a reliable cybersecurity framework or procedure. The implications of this research are as an additional reference for academics, practitioners, regulators, and fintech actors related to the fast pace development of cybercrime and cybersecurity in fintech. The limitation of this study is that it only provides an overview and elaborate the results of prior studies instead of provide a further analysis of the relationship between the articles discussed. Recommendations for further research are to increase the scope of the articles studied or apply other literature review methods or conduct empirical research to confirm the results of this study.
本研究旨在确定金融科技行业面临的网络犯罪挑战,以及以网络安全的形式采取的预期行动,以克服这些挑战。本研究采用系统的文献综述方法,从发表在知名在线数据库中的各种讨论金融科技中的网络犯罪和网络安全的文章中进行研究。研究结果表明,金融科技领域的网络犯罪问题包括网络犯罪监管不严格、数据和信息盗窃以及知识产权盗窃,这些行为影响了金融科技的声誉。网络安全作为解决金融科技领域网络犯罪的尝试,可以通过积极行动、加强监管和建立可靠的网络安全框架或程序来实现。本研究的意义是为学者、从业者、监管机构和金融科技参与者提供额外的参考,这些参与者与金融科技领域网络犯罪和网络安全的快速发展有关。本研究的局限性在于,它只提供了一个概述,并阐述了之前的研究结果,而不是提供进一步的分析文章讨论之间的关系。建议进一步的研究是增加研究文章的范围或采用其他文献综述方法或进行实证研究来证实本研究的结果。
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引用次数: 5
Blockchain Technology Meets Traceability in Fruit Supply Chain Management: A Systematic Review 区块链技术满足水果供应链管理的可追溯性:系统回顾
Pub Date : 2021-12-29 DOI: 10.29244/jmo.v12i3.39199
R. Vikaliana, Raja Zuraidah Raja Mohd Ras, I. N. Pujawan, Irwansyah
Fruits are easily damaged, therefore, a tracing system is needed to ensure the commodity is well received by consumers.  This study is a systematic review aims to  identify areas where the fruits traceability provides the most value for supply chain management and  to develop elements of a future research agenda for the fruits traceability in supply chain management.  PRISMA or Preferred Reporting Items for Systematic Reviews and Meta-Analyses is used to help the systematic literature review.  The result showed thad there are several values ​​in applying traceability to the fruit supply chain, such as traceability guarantees the quality of fruit in the supply chain, traceability protects from fraud.  Traceability will help increase consumer confidence in food safety, particularly on fruit.  Blockchain technology  is a promosing technology for a   traceability system in industry and can be used successfully, by modifying the supply chain system and meeting the limitations first.
水果很容易损坏,因此,需要一个追踪系统来确保商品被消费者所接受。本研究是一项系统综述,旨在确定水果可追溯性为供应链管理提供最大价值的领域,并为供应链管理中的水果可追溯性制定未来研究议程的要素。PRISMA (Preferred Reporting Items for Systematic Reviews and meta - analysis)用于系统文献综述。结果表明,将可追溯性应用于水果供应链具有可追溯性保证供应链水果质量、可追溯性防止欺诈等价值。可追溯性将有助于提高消费者对食品安全的信心,特别是对水果的信心。区块链技术是工业可追溯系统的促进技术,可以通过修改供应链系统并首先满足限制而成功使用。
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引用次数: 0
Impact of Covid-19 Pandemic on Mses and Cooperatives and Strategic Recovery in New Normal Era 新冠肺炎疫情对中小企业和合作社的影响及新常态下的战略复苏
Pub Date : 2021-12-29 DOI: 10.29244/jmo.v12i3.39197
D. Tanjung, Yeti Lis Purnamadewi
The purpose of this study is to examine the economic impact of Covid-19 on the performance of micro, and small enterprises (MSEs) and cooperative institutions; how the strategies and formulate a recovery strategy in the new normal era. The main data used are primary data collected through interviews to MSE and microfinance institutions. The analytical method used is descriptive statistics and econometric models. The before and after analysis shows the significantly different costs and benefits of MSEs before and after the pandemic.  The analysis shows that in the pandemic Covid-19 period, all MSEs decreased performance, most experienced a decrease in business turnover (6 percent) and similarly with cooperative institutions, their turnover decreased to 55%. The strategy of the cooperatives to maintaining its performance is to provide relaxation, improve efficiency by reducing employees, and ask for a reduction in profit-sharing payments to creditors; while the MSE strategy if the cooperatives does not provide loans for a while is 60 percent of MSEs seeking loans from relatives, 25 percent borrowing from other microfinance despite high-interest rates and 15 percent selling their household assets.
本研究的目的是研究新冠肺炎疫情对小微企业和合作机构绩效的经济影响;如何制定新常态下的经济复苏战略。使用的主要数据是通过对MSE和小额信贷机构的访谈收集的原始数据。使用的分析方法是描述性统计和计量经济模型。前后分析显示,在大流行之前和之后,微型企业的成本和效益存在显著差异。分析显示,在新冠肺炎疫情期间,所有中小微企业的业绩都有所下降,大多数企业的营业额下降(6%),合作机构的营业额下降至55%。合作社维持其业绩的战略是提供放松,通过减少雇员来提高效率,并要求减少向债权人支付的利润分成;如果合作社暂时不提供贷款,小企业的策略是60%的小企业向亲戚寻求贷款,25%的小企业不顾利率从其他小额信贷机构贷款,15%的小企业出售家庭资产。
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引用次数: 1
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