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Analisis Penerapan Strategi Marketing Mix Syariah dalam Meningkatkan Minat Beli Konsumen pada Produk Todays Donut di Kota Bandung 分析伊斯兰教营销组合策略在提高万隆市消费者对当今甜甜圈产品购买兴趣中的应用
Pub Date : 2024-07-10 DOI: 10.56672/syirkah.v3i2.220
Muhammad Ilham Majid, Mira Purnamasari Safar
This study analyzes the application of sharia marketing mix strategies on Donut Todays products and its impact on consumer buying interest. Using the Kotler framework, product aspects, prices, placement, promotion, people, processes, and physical evidence are integrated with the theory of buying interest to identify four types of interest: transactional, references, preferences, and exploratively. The view of Imam Al-Qurthubi and Ibn Al Manzhur is used to understand the principles and values of sharia. The research method is an analytical descriptive qualitative with data collection techniques through interviews, observation, and documentation regarding the marketing mix strategy of sharia to donut and consumer reviews. The results showed the success of Todays Donut in implementing sharia marketing mix, focusing on product quality and halalness, appropriate pricing, strategic store placement, and promotion through social media. Criticism does not stop buying interest, because product quality and responsiveness to feedback are key. In conclusion, Todays Donut succeeded in applying sharia marketing mix successfully, maintaining product quality, appropriate prices, and adaptive sales. Focus on quality, responsiveness to feedback, and consistency can increase consumer buying interest in Todays Donut.
本研究分析了 "今日甜甜圈 "产品中伊斯兰教营销组合策略的应用及其对消费者购买兴趣的影响。利用科特勒框架,将产品方面、价格、布局、促销、人员、流程和实物证据与购买兴趣理论相结合,确定了四种兴趣类型:交易兴趣、参考兴趣、偏好兴趣和探索兴趣。伊玛目-古尔图比和伊本-曼苏尔的观点被用来理解伊斯兰教法的原则和价值。研究方法是分析描述性定性研究,通过访谈、观察和记录等方法收集有关伊斯兰教法对甜甜圈的营销组合策略和消费者评价的数据。研究结果表明,Todays Donut 成功实施了伊斯兰教法营销组合,重点关注产品质量和清真食品、适当定价、战略性店铺布局以及通过社交媒体进行推广。批评并不能阻止购买兴趣,因为产品质量和对反馈的回应是关键。总之,Todays Donut 成功地运用了伊斯兰教营销组合,保持了产品质量、适当的价格和适应性销售。注重质量、及时回应反馈和一致性可以提高消费者对 Todays Donut 的购买兴趣。
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引用次数: 0
Analisis Imbas Defisit Anggaran terhadap Perekonomian di Indonesia 分析预算赤字对印度尼西亚经济的影响
Pub Date : 2024-07-07 DOI: 10.56672/syirkah.v3i2.292
Nuraisah Nuraisah, Reydina Pasya Amanda, Salsabila Rambe, M. Batubara
A budget deficit is a condition where government expenditure exceeds its income. This can have an impact on various aspects of the economy, both positive and negative. This research aims to analyze the impact of the budget deficit on the economy in Indonesia using the literature study method. Collecting data and information utilizing various sources from reference books, similar previous research results, as well as various journals relating to the problem to be solved. The data analysis technique used is qualitative descriptive analysis. The research results show that a budget deficit can have both positive and negative impacts on the economy in Indonesia. The positive impacts of a budget deficit include: Increasing economic growth, increasing employment opportunities, improving community welfare. However, a budget deficit can also have a negative impact on the economy in Indonesia, including: Increasing inflation, increasing the government debt burden, decreasing the rupiah exchange rate. Based on the research results, it can be concluded that the budget deficit has a complex impact on the economy in Indonesia. The government needs to manage the budget deficit carefully and responsibly in order to maximize the positive impact and minimize the negative impact.
预算赤字是指政府支出超过收入。这会对经济的各个方面产生积极或消极的影响。本研究旨在利用文献研究法分析预算赤字对印尼经济的影响。利用各种来源收集数据和信息,包括参考书、以前的类似研究成果以及与要解决的问题相关的各种期刊。采用的数据分析技术是定性描述分析。研究结果表明,预算赤字对印尼经济既有积极影响,也有消极影响。预算赤字的积极影响包括促进经济增长、增加就业机会、改善社区福利。然而,预算赤字也会对印尼经济产生负面影响,包括增加通货膨胀、加重政府债务负担、降低印尼盾汇率。根据研究结果,可以得出结论:预算赤字对印尼经济的影响是复杂的。政府需要认真负责地管理预算赤字,以最大限度地发挥其积极影响,并将其消极影响降至最低。
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引用次数: 0
Pengaruh Manajemen Konflik Terhadap Kinerja Guru di Madrasah Aliyah Negeri (MAN) Kabupaten Labuhanbatu Selatan 冲突管理对拉布汉巴托色拉坦地区黑人学校(MAN)教师绩效的影响
Pub Date : 2024-07-05 DOI: 10.56672/syirkah.v3i2.286
Destya Aulia, Riska Aziza, Inom Nasution, Yola Noperiyanti, S. Hajar, Adliya Salsabila, Selfi Purnama Lubis, M. Matondang
The study aims to identify and analyze the impact of Conflict Management on the performance of Madrasah Aliyah State Teacher (MAN) in Labuhanbatu South district. The population in this study is a permanent teacher and a non-permanent teacher Madrasah Aliyah State District of Labuhanbatu South. which has a total of 94 people. The research methods used are validity and realism testing of research instruments, descriptive analysis methods, classical assumption tests, double linear regression analysis, t-tests, f tests and determination coefficients. (R2). The hypothesis test results with partial test (test t) show that the variables used are vertical conflict and horizontal conflict have a significant impact on the performance of Madrasah Aliyah State teacher in Labuhanbatu South district.
本研究旨在确定和分析 "冲突管理 "对拉布汗巴图南区 "阿里雅国立学校 "教师(MAN)工作绩效的影响。本研究的研究对象是拉布汉巴图南区的永久教师和非永久教师。使用的研究方法包括研究工具的有效性和现实性测试、描述性分析方法、经典假设检验、双线性回归分析、t 检验、f 检验和判定系数(R2)。(R2).通过部分检验(t 检验)得出的假设检验结果表明,纵向冲突和横向冲突这两个变量对拉布汗巴图南区 "阿利亚国立学校 "教师的绩效有显著影响。
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引用次数: 0
Analisis Harga, Kualitas Produk dan Kepuasan Terhadap Loyalitas Pelanggan Mcdonald Gresik: Studi pada Pengguna Aplikasi Limited Time Offer 价格、产品质量和满意度对客户忠诚度的影响分析 Mcdonald Gresik:限时优惠应用程序用户研究
Pub Date : 2024-02-21 DOI: 10.56672/syirkah.v3i1.199
Patrisya Rosalina, Moh. Agung Surianto
This study aims to examine Price, Product Quality, Satisfaction with Mcdonalds Gresik Customer Loyalty in the use of the Limited Time Offer application. The population in this study is all people who use or customers who  use the Limited Time Offer  application in Gresik using  the nonprobability sampling  method of 76 respondents as a sample. The source of data in this study is primary data, which is the result of distributing questionnaires to respondents. The type of data used is subjective data in the form of written responses as questionnaire responses. The analysis model used in this study is a multiple linear regression analysis model. To determine the significance of research variables partially on work productivity, t-test techniques are used. By using a level of 5% or 0.05. The results show that Price affects Loyalty but Product Quality and Satisfaction do not affect McDonalds Gresik Customer Loyalty.
本研究旨在调查格雷斯克麦当劳顾客在使用限时优惠应用程序时对价格、产品质量和忠诚度的满意度。本研究采用非概率抽样法,以 76 名受访者为样本,研究对象是格雷斯克所有使用限时优惠应用程序的人或顾客。本研究的数据来源是原始数据,即向受访者发放问卷的结果。所使用的数据类型是以书面答复形式作为问卷答复的主观数据。本研究使用的分析模型是多元线性回归分析模型。为确定部分研究变量对工作效率的显著性,采用了 t 检验技术。采用 5%或 0.05 的水平。结果显示,价格会影响忠诚度,但产品质量和满意度不会影响麦当劳格雷斯克店的顾客忠诚度。
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引用次数: 0
Studi Kelayakan Bisnis pada Usaha Rina Laundry Ditinjau dari Aspek Pemasaran, Keuangan, Dan SDM: Studi pada Usaha Rina Laundry di Kelurahan Petukangan Utara Kecamatan Pesanggrahan, Jakarta Selatan 从营销、财务和人力资源角度看 Rina 洗衣店业务的商业可行性研究:雅加达南部 Pesanggrahan 区 Petukangan Utara 村丽娜洗衣店业务研究
Pub Date : 2024-01-21 DOI: 10.56672/syirkah.v3i1.195
Inge Nur Oktavia, Karina Rizka Perdana, R. Saputra, Rina Azzahra Fili, R.R.Wening Ken W
The laundry industry has resulted in intense competition as demonstrated by Rina Laundry in Petukangan Utara Village, Pesanggrahan Sub-district. This study aims to determine the financial and non-financial feasibility of Rina Laundry. The use of qualitative-quantitative techniques is part of this study. Documentation, interviews, and observation were the methods used to obtain the data. The findings show that with the identification of some shortcomings, the non-financial part of Rina Laundry (market, technical, managerial, and human resources) remains viable. From the financial side, Rina Laundry's NPV is >0 and a positive value of Rp.73,234.11, PI value of 8.97%, and overall IRR of 13.28%
洗衣行业竞争激烈,Pesanggrahan 分区 Petukangan Utara 村的 Rina 洗衣店就证明了这一点。本研究旨在确定 Rina 洗衣店的财务和非财务可行性。本研究采用了定性-定量技术。文件、访谈和观察是获取数据的方法。研究结果表明,虽然发现了一些不足之处,但瑞娜洗衣店的非财务部分(市场、技术、管理和人力资源)仍然是可行的。从财务方面来看,Rina Laundry 的净现值大于 0,正值为 73 234.11 印尼盾,PI 值为 8.97%,总体内部收益率为 13.28%。
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引用次数: 0
Pola Pengembangan Sumber Daya Manusia di Andalusia Mumtaza dalam Mewujudkan Santri yang Unggul 安达卢西亚姆姆塔扎实现卓越桑特里的人力资源开发模式
Pub Date : 2024-01-18 DOI: 10.56672/syirkah.v3i1.193
Lukmanul Hakim Siregar, Aftoni Sutanto
This research aims to explore patterns of human resource development at the Andalusia Mumtaza Islamic Boarding School, Huta Baru Village and its impact on student achievement. The research method used is a qualitative descriptive approach. The research results show that although there is a shortage of professional workers, the implementation of human resource development in Islamic boarding schools is still not organized effectively. The problem of functional relationships between functions in schools is also a challenge. Improving human resources starts from planning which includes needs, development goals and implementation methods. Recruitment and training programs, such as on-the-job training, ICT and Arabic language training, are an integral part of the implementation phase. An assessment is then carried out to monitor changes in students' attitudes and behavior. Supporting factors, such as workforce, facilities and infrastructure, play an important role, but limited funds/activities are an obstacle in managing the development of the Islamic boarding school's workforce
本研究旨在探讨胡塔巴鲁村安达卢西亚穆姆塔扎伊斯兰寄宿学校的人力资源开发模式及其对学生成绩的影响。采用的研究方法是定性描述法。研究结果表明,虽然伊斯兰寄宿学校缺乏专业工人,但人力资源开发的实施仍未得到有效组织。学校各职能部门之间的职能关系问题也是一个挑战。改善人力资源首先要进行规划,包括需求、发展目标和实施方法。招聘和培训计划,如在职培训、信息和通信技术以及阿拉伯语培训,是实施阶段不可分割的一部分。然后进行评估,监测学生态度和行为的变化。劳动力、设施和基础设施等辅助因素发挥着重要作用,但有限的资金/活动是管理伊斯兰寄宿学校劳动力发展的障碍。
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引用次数: 0
Analisa Studi Kelayakan Bisnis UMKM Dina Cake di Cikarang Ditinjau dari Aspek Pemasaran, Manajemen dan SDM, dan Hukum 从营销、管理和人力资源以及法律方面分析 Cikarang 中小微企业 Dina Cake 的商业可行性研究
Pub Date : 2024-01-18 DOI: 10.56672/syirkah.v3i1.194
Anggun Guntari, Dina Khairuna, Meisya Salsabilla, Riana Ezra Savitry Is Handiani, R.R, Wening Ken
Business feasibility study analysis is a type of research that analyzes all activities of a business that will be run thoroughly to determine the feasibility of a business to be operated or developed in the future. Dina Cake is one of the UMKM engaged in the food industry. The purpose of this research is to clarify the feasibility of Dina Cake's business by analyzing the feasibility of the business in terms of three aspects, namely market and marketing aspects, management and human resources aspects, and legal aspects. Qualitative methods were used to analyze and assess the feasibility of Dina Cake's business development. Direct observation of the Dina Cake business owner and interviews were used to collect research data. The results of the data analysis show that the market and marketing, management and human resources, and legal aspects of Dina Cake's business have met the requirements and are feasible to develop.
商业可行性研究分析是一种研究类型,它对将要经营的企业的所有活动进行全面分析,以确定企业未来经营或发展的可行性。Dina Cake 是从事食品行业的 UMKM 之一。本研究的目的是通过从市场和营销方面、管理和人力资源方面以及法律方面三个方面分析企业的可行性,来阐明迪娜蛋糕企业的可行性。采用定性方法分析和评估迪娜蛋糕业务发展的可行性。通过直接观察 Dina Cake 的企业主和访谈来收集研究数据。数据分析结果表明,迪娜蛋糕业务的市场和营销、管理和人力资源以及法律方面都符合要求,具有发展的可行性。
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引用次数: 0
Strategi Koperasi dalam Pemberdayaan UMKM Koperasi Bona Mandiri Jaya 增强中小微企业能力的合作社战略 Bona Mandiri Jaya 合作社
Pub Date : 2024-01-18 DOI: 10.56672/syirkah.v3i1.143
Manna Harahap, Ripho Delzy Perkasa
Micro, Small and Medium Enterprises or abbreviated UMKM are businesses carried out by the community and refer to productive economic businesses owned by individuals or business entities in accordance with the criteria stipulated by Law no. 20 of 2008. Referring to North Sumatra BPS data, the economic census in 2016 revealed that the percentage of non-agricultural MSEs according to business status, 98.84 percent of micro-small businesses and 1.16 percent (Percentage of Non-agricultural MSEs by Business Status, 2016) are medium-sized businesses. big. The method used in this study is a qualitative approach based on descriptive analysis. Based on the analysis of the results of the discussion that in carrying out the empowerment carried out by the Office of Cooperatives and Small and Medium Enterprises with Stephen P. Robbins' Strategy Theory indicators, the process is still quite good.
微型、小型和中型企业(缩写为 UMKM)是由社区开展的企业,是指由个人或商业实体根据 2008 年第 20 号法律规定的标准所拥有的生产性经济企业。根据北苏门答腊 BPS 的数据,2016 年的经济普查显示,按经营状况划分的非农业微型企业中,微型企业占 98.84%,中型企业占 1.16%(2016 年按经营状况划分的非农业微型企业百分比)。本研究采用的方法是基于描述性分析的定性方法。根据对讨论结果的分析,合作社和中小企业办公室在利用斯蒂芬-P-罗宾斯的战略理论指标进行赋权的过程中还是相当不错的。
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引用次数: 0
Analisis Jurnal Internasional Pengaruh Komunikasi Kerja pada Kinerja Karyawan Perusahaan 工作交流对公司员工绩效影响的国际期刊分析
Pub Date : 2024-01-18 DOI: 10.56672/syirkah.v3i1.173
Acep Samsudin, B. Prabowo, Bene Dicta Ary Susanti, Alya Nadia Zahrah, Putri Maharanie
Analyzing several journals was carried out to find out what influence work communication has on the performance of workers in the company. To find out and gain a clearer understanding of how factors might influence the effectiveness of communication in organizations or companies. The method used is data analysis by paying attention to things such as the influence of work motivation, work compliance, work communication and employee performance. Looking at the existing data, it can be concluded that work motivation and communication in a company can increase employee productivity. Good work communication can be useful for companies in helping develop good work communication strategies and effectiveness.
通过对几本期刊进行分析,了解工作交流对公司员工绩效的影响。找出并更清楚地了解影响组织或公司沟通效果的因素。采用的方法是数据分析,关注工作动机、工作服从性、工作沟通和员工绩效的影响等方面。从现有数据来看,可以得出这样的结论:公司中的工作激励和沟通可以提高员工的工作效率。良好的工作沟通有助于企业制定良好的工作沟通策略,提高工作沟通的有效性。
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引用次数: 0
Analisis Sistem Pengelolaan Dana Jaminan dan Pembayaran Klaim pada BPJS Ketenagakerjaan Cabang Medan Kota Dalam Perspektif Manajemen Keuangan Syariah 从伊斯兰金融管理的角度来看,分析了城市Medan部门的保释和索赔资金管理制度
Pub Date : 2023-03-04 DOI: 10.56672/syirkah.v2i2.98
Annsa Putri, Fauzi Arif Lubis, Reni Ria Armayani Hasibuhan
This study aims to find out and analyze the system of financial management and payment of claims at iBPJS iKetenagakerjaan iMedan iKota branch in accordance with the principles of Islamic financial management. This research uses idescriptive qualitative research methods, i.e. research that is verbally stated as an irresistible respondent. There are two sources of data from this research, i.e. primary data sources and secondary data sources. The results of this study indicate that regarding the management of iBPJS iKetenagakerjaan iMedan iKota branches, if viewed from the perspective of Islamic financial management, it is not yet in accordance with overall. In the view of Islamic financial management, this system of financial management must have three criteria, namely avoidance of igharar, immaysir and iriba. The principle of igharar idi iBPJS iKetenagakerjaan iMedan iKota ibranch does not exist because iBPJS is an iPublic iLaw Agency which is directly assigned by the state to provide isocial security protection iemployment to iIndonesian workers who have the principle of iplease help. The principle of immaysir if seen from the ownership of funds cannot be found because the contributions of the participants will become social funds which will be invested by the financial manager of the central office. If the participant stops being a participant, the contribution will not be forfeited and the claimant can claim it in accordance with the existing requirements. iRiba iPrinciples iBPJS iEmployment is still attached because participants' contributions are still being invested in non-sharia investment instruments. According to the Islamic review, the procedure for submitting claims can be accepted in Islam because the practices or actions that can bring benefits to many people are justified in Islam. Keywords: BPJS Employment Fund Management, Claims, Sharia Financial Management  
本研究旨在根据伊斯兰财务管理的原则,找出并分析iBPJS iKetenagakerjaan iMedan iKota分行的财务管理和索赔支付制度。本研究使用描述性定性研究方法,即研究是口头陈述为不可抗拒的受访者。本研究的数据有两个来源,即主要数据源和次要数据源。本研究结果表明,对于iBPJS iKetenagakerjaan iMedan iKota分支机构的管理,如果从伊斯兰财务管理的角度来看,它还没有完全符合。在伊斯兰财务管理看来,这种财务管理制度必须有三个标准,即避免伊加拉尔、伊迈西尔和伊里巴。因为iBPJS是一个由国家直接指派的公共法律机构,为具有“请帮忙”原则的印尼工人提供社会保障就业,所以iBPJS不存在igharar原则。如果从资金的所有权上看,由于参与者的贡献将成为由中央办公室财务经理投资的社会资金,因此无法找到immaysir原则。如果参加者不再是参加者,供款不会被没收,而申索人可按现行规定索偿。iBPJS就业仍然是附加的,因为参与者的捐款仍然被投资于非伊斯兰教投资工具。根据伊斯兰评论,提交索赔的程序在伊斯兰教是可以接受的,因为可以给许多人带来好处的做法或行动在伊斯兰教是正当的。关键词:BPJS就业基金管理,索赔,伊斯兰财务管理
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引用次数: 1
期刊
As-Syirkah: Islamic Economic & Financial Journal
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