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LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India LeMar户外游戏产品有限公司:外包到印度的决定
Pub Date : 2020-09-13 DOI: 10.2139/ssrn.3636596
Mark E. Haskins, Paul J. Simko
This case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Products, Ltd. (LOPP), a Canadian company that designs, manufactures, and installs outdoor play equipment, are faced with a decision pertaining to whether LOPP should outsource the company's back-office information technology enabled services (IT-ES) functions. Lee engages with an outside advisory firm specializing in matching companies with suitable outsourcing partners in India, and eventually a contract is presented. From just a financial perspective, students must ascertain whether Lee and Marcia should accept the outsourcing offer. Excerpt UVA-C-2440 Jun. 18, 2020 LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India Even though their ages were beginning to show, Lee and Marcia Mills were young at heart. For the past 15 years, they had tirelessly worked to build their business, LeMar Outdoor Play Products, Ltd. (LOPP), into a western Canadian industry leader. Of late, their reputation for novel, safe, and well-built products had produced inquiries from potential new customers in the US East Coast and several family-oriented resorts in Latin America. The company designed, built, and installed all types of outdoor play equipment suitable for school-age children. Marcia was the whimsical, creative force behind the company's unique product designs. She was also in charge of the company's marketing, sales, and promotion activities, which were web-based, brochure-based, and via targeted direct mail. Lee, on the other hand, was the primary business manager—overseeing the production operations, product transport and installation, as well as back-office information technology-enabled services (IT-ES) such as accounting, website expansion/maintenance, and personnel payroll/benefits. Late one Sunday afternoon, during a rare moment while relaxing on one of their perpetual self-pushing swing sets, they had agreed on two things that set a number of wheels in motion. First, they agreed that they were both too busy—they were, as the saying goes, “burning the candle at both ends” at an unsustainable level. Second, they wanted to grow the business, taking on the new clients that were calling from more distant locations. Perhaps they would become the world's leader of outdoor play systems, or be presented with a buyout option too good to refuse from an established company already in the recreational equipment industry. Maybe a company like Nike or North Face might want to expand their product offerings and would be interested in acquiring LOPP's. The first of their shared realizations presented an immediate, follow-on task for Lee that he looked forward to addressing. He needed to find a business affiliate that could take on the company's back-office operations (e.g., accounting, employee benefits, and payroll administration) and promotional com
本案例以一般商业经验为基础,要求学生分析可能的外包决策的财务影响。LeMar户外游戏产品有限公司(LOPP)是一家设计、制造和安装户外游戏设备的加拿大公司,其所有者Lee和Marcia Mills面临着LOPP是否应该将公司的后台信息技术支持服务(IT-ES)功能外包的决定。Lee与一家外部咨询公司合作,该公司专门为公司在印度寻找合适的外包合作伙伴,最终签订了合同。仅仅从经济角度来看,学生们必须确定李和玛西亚是否应该接受外包服务。LeMar Outdoor Play Products, Ltd.:外包给印度的决定尽管他们的年龄开始显现,但李和玛西娅·米尔斯(Marcia Mills)内心依然年轻。在过去的15年里,他们孜孜不倦地将自己的企业LeMar Outdoor Play Products, Ltd. (LOPP)打造成了加拿大西部的行业领导者。最近,他们以新颖、安全、制作精良的产品而闻名,美国东海岸和拉丁美洲几个以家庭为导向的度假胜地的潜在新客户纷纷向他们咨询。公司设计、制造、安装各类适合学龄儿童的户外游乐设备。马西娅是公司独特产品设计背后的异想天开的创意力量。她还负责公司的市场营销、销售和促销活动,这些活动是基于网络的、以小册子为基础的,以及通过定向直接邮件进行的。另一方面,李是主要的业务经理,负责监督生产操作、产品运输和安装,以及后台信息技术服务(IT-ES),如会计、网站扩展/维护和人员工资/福利。一个周日下午的晚些时候,他们难得地在他们永恒的自推式秋千上放松,在两件事上达成了一致,这两件事让许多轮子开始运转。首先,他们一致认为他们都太忙了——正如俗话所说,他们“两头烧蜡烛”,达到了不可持续的水平。其次,他们想扩大业务,接受那些从更远的地方打来电话的新客户。也许他们会成为世界户外游戏系统的领导者,或者被一家已经在娱乐设备行业成立的公司收购,这太好了,让人无法拒绝。也许像耐克(Nike)或诺斯菲斯(North Face)这样的公司想要扩大他们的产品供应,并有兴趣收购LOPP的产品。他们共同的第一个认识给李提出了一个直接的、后续的任务,他期待着解决这个任务。他需要找到一家能够承担公司后台操作(例如,会计、员工福利和工资管理)和促销沟通(包括纸质和网络)的业务关联公司,这样他就可以专注于业务的生产和安装方面。关于与促销相关的活动,玛西娅仍将创建和设计促销材料和策略,而希望的外包公司将打印所有相关的纸质小册子并执行所有的网络活动。第二天早上,李开始了他的研究. . . .
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引用次数: 0
Chalhoub Group: Transforming the Luxury Retailer Chalhoub集团:转型奢侈品零售商
Pub Date : 2020-09-07 DOI: 10.2139/ssrn.3682624
S. Snell
From a single boutique in Damascus, Syria, in 1955, the Chalhoub Group had grown by 2019 to operate more than 650 luxury retail stores in 14 countries throughout the Middle East and North Africa. By blending its knowledge of luxury and its unique Middle East expertise, the Group had built a powerhouse of brands, enjoyed a reputation for excellent service with all its partners, and offered a differentiated retail experience to its customers in the region. However, the company needed to adapt its business model to a changing Middle East. Increased globalization, economic uncertainty, technological disruption, market innovations, changes in customer expectations, and a whole new set of competitors were transforming the luxury retail industry. In recent years, the Group had focused more on the customer experience, modernized its digital presence and data gathering, and invested heavily in innovation. Had it made the right changes, in the right ways, to build organizational agility and capability to drive future performance? Excerpt UVA-S-0319 Rev. Apr. 8, 2020 Chalhoub Group: Transforming the Luxury Retailer Preparing for his meeting with the company executive board, Patrick Chalhoub, the CEO of the Chalhoub Group (the Group), wondered how best to describe the fundamental shift in the Middle East in the last few years. Increased globalization, economic uncertainty, technological disruption, market innovations, changes in customer expectations, and a whole new set of competitors were transforming the luxury retail industry. While he referred to this as the "new norm," he wondered if this fully captured the challenges confronting the Group, his family-owned company in the Middle East that had been in partnership with international luxury brands for more than 60 years. Company Background Michel and Widad Chalhoub, husband and wife, opened their first store, Christofle, in Damascus, Syria, in 1955. A decade later, the economic uncertainty in the country led the Chalhoubs to relocate their business to Beirut, Lebanon. By 1975, their two sons—Patrick and Anthony—had become active in the business, and the family moved operations to Kuwait. In 1990, they moved their headquarters to Dubai following the Iraqi invasion. Patrick and Anthony Chalhoub took over as co-CEOs in 2001. . . .
从1955年在叙利亚大马士革的一家精品店,到2019年,Chalhoub集团已经发展到在中东和北非的14个国家经营着650多家奢侈品零售店。通过将其奢侈品知识与独特的中东专业知识相结合,该集团建立了一个强大的品牌,在所有合作伙伴中享有优质服务的声誉,并为该地区的客户提供差异化的零售体验。然而,该公司需要调整其商业模式,以适应不断变化的中东。全球化程度的提高、经济的不确定性、技术的颠覆、市场的创新、顾客期望的变化以及一系列全新的竞争对手正在改变奢侈品零售行业。近年来,集团更加注重客户体验,对其数字业务和数据收集进行了现代化改造,并在创新方面投入了大量资金。它是否以正确的方式做出了正确的改变,以建立组织的敏捷性和能力来推动未来的绩效?Chalhoub集团(以下简称“集团”)首席执行官Patrick Chalhoub在准备与公司执行董事会会面时,想知道如何最好地描述过去几年中东地区的根本转变。全球化程度的提高、经济的不确定性、技术的颠覆、市场的创新、顾客期望的变化以及一系列全新的竞争对手正在改变奢侈品零售行业。虽然他把这称为“新常态”,但他想知道这是否完全反映了该集团面临的挑战。他的家族企业位于中东,与国际奢侈品牌合作了60多年。1955年,米歇尔(Michel)和维达德(Widad Chalhoub)夫妇在叙利亚大马士革开设了他们的第一家门店Christofle。十年后,该国经济的不确定性促使Chalhoubs将他们的业务迁至黎巴嫩的贝鲁特。1975年,他们的两个儿子帕特里克(patrick)和安东尼(anthony)开始活跃在这个行业,于是他们把业务搬到了科威特。1990年,伊拉克入侵后,他们将总部迁至迪拜。Patrick和Anthony Chalhoub于2001年担任联合首席执行官. . . .
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引用次数: 0
Executive Incentive Pay Disclosures at Etsy, Inc. Etsy, Inc.高管激励薪酬披露
Pub Date : 2020-08-31 DOI: 10.2139/ssrn.3682573
Mark E. Haskins, Luann J. Lynch
The financially savvy (fictional) protagonist in this case is an independent artist, intrigued with the possibility of becoming a seller on the Etsy, Inc., marketplace. As such, she is seeking to learn about the company—that is, its culture, recent history, and incentive compensation philosophy and practices for top executives. The case provides pertinent, publicly sourced information for exploring and discussing such issues.This case is suitable for an undergraduate, graduate, or non-degree executive education course where the focal topic is, in general, performance management, and more specifically, the use and design of executive incentive compensation plans. A valuable secondary objective is to introduce students to some of the company information disclosed in a publicly available corporate proxy statement. That document, filed with the SEC as Form DEF 14A, is filed in preparation for a public company's annual shareholder meeting. Excerpt UVA-C-2430 Dec. 6, 2019 Executive Incentive Pay Disclosures at Etsy, Inc. Betsy Jordaniske had been an artist for as long as she could recall. In fact, in fourth grade, she had won the first art contest she had ever entered. What was unique and unusual about her winning piece, and what was still true 20 years later, was that her paintings were three-dimensional, incorporating real materials from nature such as dried grasses, pebbles, twigs, grains, and even a little dirt once in a while. Such materials interplayed with the acrylics, the chalk, and the colored pencils she used in a truly captivating way. Her paintings were unique to say the least, and they often prompted observers to move closer, look longer, and reflexively smile just a little bit. For years, Jordaniske had been frustrated by not having enough time to devote to her art—she lived for that endeavor, and she worked as a bookkeeper to live. On the surface, her occupation and vocation seemed quite incongruous, but it was the symmetry of bookkeeping that had a certain appeal to her, just as the unlimited possibilities of a blank canvass never failed to kick-start the flow of artistic ideas in her head and heart. Formal schooling in accounting or art had not been a path Jordaniske had been able to take. Out of family necessity, she had gone to work right out of high school in her uncle's retail shop, doing the books in the back office, working the cash register out front, and helping customers when the shop got busy. It was in the evenings and on weekends, when the weather was nice, that she set up her portable, bare-bones studio in various natural, out-of-the-way settings around her Texas hometown. She let her surroundings speak to her—waiting to sense the urge to paint a certain scene, in a certain way. Inevitably, ideas easily and readily flowed. If she did not have all the material she needed while on site, she would simply add it later, with no loss of artistic wholeness, as the image she wanted was already finished in her
在这种情况下,精通财务的(虚构的)主角是一个独立的艺术家,对成为Etsy, Inc.市场上的卖家的可能性很感兴趣。因此,她希望了解这家公司——也就是说,它的文化、最近的历史、以及高管的激励薪酬理念和做法。该案例为探索和讨论此类问题提供了相关的、公开来源的信息。本案例适用于本科、研究生或非学位高管教育课程,这些课程的重点通常是绩效管理,更具体地说,是高管激励薪酬计划的使用和设计。一个有价值的次要目标是向学生介绍在公开的公司代理声明中披露的一些公司信息。该文件以表格DEF 14A的形式提交给美国证券交易委员会,是为上市公司的年度股东大会做准备。摘自UVA-C-2430 2019年12月6日Etsy公司高管激励薪酬披露贝特西·乔丹尼斯克(Betsy Jordaniske)从记事起就一直是一名艺术家。事实上,在四年级的时候,她就赢得了她参加的第一个艺术比赛。她的获奖作品的独特和不寻常之处在于,20年后仍然如此,她的画是三维的,结合了自然界的真实材料,如干草、鹅卵石、树枝、谷物,甚至偶尔会有一点泥土。这些材料与丙烯、粉笔和彩色铅笔相互作用,她用了一种真正迷人的方式。她的画至少可以说是独一无二的,它们经常促使观察者走近,看得更久,并反射性地微笑一点点。多年来,乔丹尼斯克一直因为没有足够的时间投入到她的艺术中而感到沮丧——她为这种努力而活,她以簿记员的身份生活。从表面上看,她的职业和职业似乎很不协调,但记账的对称对她有一定的吸引力,就像一张空白画布的无限可能性总是能在她的头脑和心灵中引发艺术思想的流动。在会计或艺术方面的正规教育并不是Jordaniske能走的路。出于家庭的需要,她高中一毕业就去她叔叔的零售店工作,在后勤办公室记账,在前台收银,在商店忙的时候帮助顾客。每当晚上和周末天气好的时候,她就会在她位于德克萨斯州的家乡周围各种自然、偏僻的环境中搭建起她的便携、简陋的工作室。她让周围的环境对她说话——等待着感受以某种方式描绘某个场景的冲动。不可避免的是,想法很容易、很容易地流动起来。如果她在现场没有得到她需要的所有材料,她会简单地稍后添加,而不会失去艺术的整体性,因为她想要的图像在她的脑海中已经完成了。她决定调查Etsy公司的市场可能性. . . .,这是她本质上的两重性——实用而又艺术的,对有限/规定的记账系统的享受,以及艺术家想象力的不受约束的可能性/表达
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引用次数: 0
Wingtech Acquires Nexperia: Will the New Company Fly? Wingtech收购Nexperia:新公司能否成功?
Pub Date : 2020-06-01 DOI: 10.1142/s0218927520500030
Ming-Jer Chen, Y. P. Chan, Mary Summers Whittle
This case is about Wingtech, a China-based mobile phone and intelligent devices manufacturer. Early in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. Founded only 13 years earlier, Wingtech was one of the world’s top producers of high-tech consumer products. But Wingtech didn’t produce its products’ key component: microchips. Instead, the vast majority of chips were imported from American and European manufacturers. Facing growing hostility from an increasingly anti-China U.S., and the very real possibility of crippling disruptions to the microchip supply chain, Wingtech had just completed the purchase of highly regarded Netherlands-based chip manufacturer Nexperia for USD3.6 billion. Now Zhang faced a daunting set of highly consequential new questions. To what extent should he try to integrate the two geographically and culturally distinct companies? How could he convince Nexperia’s highly competent leader, who had been unenthusiastic about the deal, to stay? Zhang had seen great success as an entrepreneur. How should he lead as the CEO of a global high-tech firm?
这个案例是关于中国手机和智能设备制造商Wingtech的。2019年初,Wingtech首席执行官张学政面临着职业生涯中最大的挑战之一。成立仅13年的Wingtech是世界顶级高科技消费产品生产商之一。但Wingtech并没有生产其产品的关键部件:微芯片。相反,绝大多数芯片是从美国和欧洲制造商那里进口的。面对日益反华的美国日益增长的敌意,以及对微芯片供应链造成严重破坏的可能性,Wingtech刚刚以36亿美元收购了备受尊敬的荷兰芯片制造商Nexperia。现在张面临着一系列非常重要的新问题。他应该在多大程度上尝试整合这两家地理和文化上截然不同的公司?他怎么能说服对这笔交易不感兴趣的Nexperia非常能干的领导人留下来呢?作为一名企业家,张取得了巨大的成功。作为一家全球性高科技公司的首席执行官,他应该如何领导?
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引用次数: 0
The Natural Step 自然步法
Pub Date : 2020-03-16 DOI: 10.1002/9781119561132.ch4
Andrea L. Larson, Wendy Warren
This note explains "The Natural Step" framework, an educational and implementational tool used by corporations to incorporate environmental programs and sustainability principles into strategy and operations. The note provides a short history of The Natural Step organization and a description of the process by which the framework was developed. The four systemic conditions of The Natural Step are presented as principles to guide decision making. Hundreds of companies are now using The Natural Step; the note provides short descriptions of a handful of these companies. Excerpt UVA-ENT-0039 Rev. Oct. 13, 2009 THE NATURAL STEP Introduction The list of environmental concerns challenging industry and society is sobering in their far-reaching character: · exponential population growth . . .
本说明解释了“自然步骤”框架,这是一种教育和实施工具,用于企业将环境计划和可持续性原则纳入战略和运营。该说明提供了自然步骤组织的简短历史,并描述了开发框架的过程。自然步骤的四个系统条件作为指导决策的原则。数百家公司正在使用“自然步骤”;报告对其中几家公司进行了简要介绍。节选uva - nt -0039 2009年10月13日版本THE NATURAL STEP引言挑战工业和社会的环境问题清单在其深远的性质上是发人深省的:·人口呈指数增长……
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引用次数: 0
When Competition Isn't Enough: Rural Health in Southwest Virginia (A) 当竞争不够时:弗吉尼亚州西南部的农村卫生(A)
Pub Date : 2019-09-16 DOI: 10.2139/ssrn.3453530
G. Matherne, R. Goldberg, Peggy Bermel, Brennan Fox, K. Minogue, Ryan Oberleitner, Charlie Punches, C. Rose
Mark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty, unemployment, and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly, normally prohibited by federal consumer protection laws, but the two companies assert that it would allow them to remain profitable and to continue to offer health care services in the region.In the B case, Marissa Levine, the Virginia Commissioner of Health, considers reports for and against the merger as she decides whether to issue a waiver to allow it. The optional C case describes the consequences of these decisions. The case set includes excerpts from public filings, which provide rich insight into the reasoning behind each entity's opinion.This case set explores the differences in and conflicts among the interests of for-profit health care systems, of rural, low-income residents, and of federal, state, and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural healthcare. It is suitable for students in a classes spanning health care management, nonprofit management, public policy, governance, ethics, and the social sector. Excerpt UVA-S-0314 Sept. 6, 2019 When Competition Isn't Enough: Rural Health in Southwest Virginia (A) We are proud…we don't want handouts…but we want to be able to take care of ourselves. —Gilda Mountcastle, 54, Lee County Should a Monopoly Be Acceptable in Health Care? . . .
联邦贸易委员会的马克·塞德曼正在评估两家医疗保健实体和弗吉尼亚州西南部竞争市场领导者之间的拟议合并。与该州其他地区相比,农村地区的特点是贫困、失业和人口健康指标较差。合并将形成实质上的垄断,这通常是联邦消费者保护法所禁止的,但两家公司声称,合并将使它们保持盈利,并继续在该地区提供医疗保健服务。在B案例中,弗吉尼亚州卫生专员玛丽莎·莱文(Marissa Levine)在决定是否发布豁免令以允许合并时,考虑了支持和反对合并的报告。可选的C用例描述了这些决策的后果。案例集包括公开文件的摘录,提供了对每个实体意见背后原因的丰富见解。本案例集探讨了营利性医疗保健系统、农村、低收入居民以及联邦、州和地方政府之间利益的差异和冲突。它使学生能够深入讨论农村医疗保健有时会引起情绪波动的问题。本课程适用于医疗保健管理、非营利组织管理、公共政策、治理、伦理和社会部门等课程的学生。当竞争不够时:弗吉尼亚州西南部的农村卫生(A)我们感到自豪……我们不想要施舍……但我们希望能够照顾好自己。-Gilda Mountcastle, 54, Lee County在医疗保健领域垄断应该被接受吗?……
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引用次数: 0
Financial Analytics Toolkit: Weighted Average Cost of Capital 金融分析工具包:加权平均资本成本
Pub Date : 2019-07-20 DOI: 10.2139/ssrn.3423171
M. Lipson
Central to a firm's long-term success, is allocating capital so that it generates economic value. The two most common decision rules based on economic value are to (i) accept proposals that have a positive net present value (NPV) when discounted at the appropriate hurdle rate or (ii) to accept proposals whose internal rate of return (IRR) exceeds the appropriate hurdle rate. Key to both rules, in economic terms, the hurdle rate reflects the appropriate opportunity cost of devoting capital to the given proposal rather than an equally risky alternative. The weighted average cost of capital (WACC) is the most commonly used hurdle rate, and this note explains why it is useful as a hurdle rate, discusses how it is calculated, and explores some issues related to its use. A one-page summary of implementation best practices is also provided. The concepts in this note are applied to the firm Morgan Industries, a setting that has been integrated across all the Financial Analytics Toolkit series of technical notes. Excerpt UVA-F-1850 Jul. 16, 2019 Financial Analytics Toolkit: Weighted Average Cost of Capital A proper allocation of resources is central to a firm's long-term success. An important objective in this regard is to allocate capital so that it generates economic value. The two most common decision rules based on economic value are to (i) accept proposals that have a positive net present value (NPV) when discounted at the appropriate hurdle rate or (ii) accept proposals whose internal rate of return (IRR) exceeds the appropriate hurdle rate. The hurdle rate is key to both rules. In economic terms, the hurdle rate reflects the appropriate opportunity cost of devoting capital to the given proposal rather than an equally risky alternative. The weighted average cost of capital (WACC) is the most commonly used hurdle rate, and this note justifies its use as a hurdle rate, discusses how it is calculated, and explores issues related to its implementation. Basic Definition and Justification . . .
企业长期成功的核心是配置资本,以产生经济价值。基于经济价值的两个最常见的决策规则是(i)接受以适当的门槛率贴现时具有正净现值(NPV)的提案或(ii)接受内部收益率(IRR)超过适当门槛率的提案。这两条规则的关键在于,从经济学角度来看,最低门槛利率反映了将资金投入到给定提案的适当机会成本,而不是同样风险的替代方案。加权平均资本成本(WACC)是最常用的最低门槛率,本文解释了它作为最低门槛率的用途,讨论了如何计算它,并探讨了与它的使用相关的一些问题。还提供了一页的实现最佳实践摘要。本笔记中的概念适用于摩根工业公司,该设置已集成在所有金融分析工具包系列技术笔记中。金融分析工具:加权平均资本成本合理配置资源是企业长期成功的关键。这方面的一个重要目标是分配资本,使其产生经济价值。基于经济价值的两个最常见的决策规则是(i)接受以适当的门槛率贴现时具有正净现值(NPV)的提案或(ii)接受内部收益率(IRR)超过适当门槛率的提案。门槛比率是这两条规则的关键。从经济学的角度来看,最低门槛利率反映的是将资金投入到给定提案的适当机会成本,而不是同样风险的替代方案。加权平均资本成本(WACC)是最常用的门槛比率,本文说明了将其用作门槛比率的理由,讨论了如何计算它,并探讨了与它的实现相关的问题。基本定义和理由……
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引用次数: 0
Defining Leadership and Effectiveness 定义领导力和有效性
Pub Date : 2019-06-25 DOI: 10.2139/ssrn.3409482
S. Martin
This technical note helps explain what leadership really is, explores some of the factors that influence leader effectiveness, and introduces the basics of how people can begin to develop as leaders. It is an introduction to a very big topic area, but provides simple definitions and explanations of complicated concepts. Excerpt UVA-OB-1292 Rev. Jul. 24, 2019 Defining Leadership and Effectiveness We hear the word “leadership” all over the place in business schools and in the broader business community. When recruiters are asked what skills they want MBA students to have, “leadership skills” are typically right at the top of their lists. Similarly, when executives come back to business school for executive MBAs or when companies send rising stars to various development programs, improving leadership skills is regularly noted as a goal. This might lead to the conclusion that leadership is a pretty important skill for one's career—and indeed, it is. But here's the problem: How do you define this thing that people say is so important? What is leadership? Who is a leader? What does it mean to be an effective leader? If you ask a dozen people, you will likely hear a dozen different answers. How is there so little consensus around this topic about which mountains of books have been written and about which society cares so deeply? One reason is that leadership is often confused with other things that sound similar. This note aims to clear up some of that confusion and present a useful working definition of what leadership is, how to evaluate it, and the behaviors that are important. Importantly, this note is not an exhaustive list of what we know about leadership—that would be too tall an order for any readily digestible piece of reading. Instead, consider this a primer about what leadership is, how it gets done, and how to know whether it's good. Art versus Science Consider Figure 1. If I asked you to place “leadership” somewhere on this spectrum between art and science, where would you put it? . . .
本技术说明有助于解释什么是真正的领导力,探讨影响领导力有效性的一些因素,并介绍人们如何开始发展成为领导者的基本知识。这是一个非常大的主题领域的介绍,但对复杂的概念提供了简单的定义和解释。摘录 UVA-OB-1292 Rev. 2019年7月24日 定义领导力和有效性 我们在商学院和更广泛的商业界到处都能听到 "领导力 "这个词。当招聘人员被问及他们希望 MBA 学生具备哪些技能时,"领导技能 "通常会排在名单的首位。同样,当高管回到商学院攻读高级管理人员工商管理硕士学位时,或者当公司将后起之秀送入各种发展项目时,提高领导技能也经常被列为目标之一。这可能会让人得出这样的结论:领导力对一个人的职业生涯来说是一项相当重要的技能,而事实上,它的确是。但问题是:如何定义人们所说的领导力?什么是领导力?谁是领导者?成为一名有效的领导者意味着什么?如果你问十几个人,你可能会听到十几个不同的答案。这个话题已被写进了成堆的书里,社会对它也非常关注,但为什么却很少达成共识呢?其中一个原因是,人们常常把领导力与其他听起来相似的东西混为一谈。本说明旨在澄清其中的一些混淆,并就什么是领导力、如何评价领导力以及重要的行为提出一个有用的工作定义。重要的是,本手册并不是详尽无遗地罗列我们对领导力的认识--对于任何易于消化的读物来说,这都是过高的要求。相反,我们可以把这看作是一本关于领导力是什么、如何实现领导力以及如何判断领导力是否优秀的入门读物。艺术与科学 请看图 1。如果我让你把 "领导力 "放在艺术与科学之间的某个位置,你会把它放在哪里?. . .
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引用次数: 0
Heart of a Champion 冠军之心
Pub Date : 2019-05-25 DOI: 10.2139/ssrn.3393823
S. Martin
Kobe Bryant and Tim Duncan are widely regarded as two of the greatest basketball players in NBA history. Both led their teams to championships, and both were named MVP and All-Star multiple times. But Bryant, the "Black Mamba," and Duncan, the "Big Fundamental," had very different styles of play and ways of interacting with their teammates, coaches, and fans. This case offers an overview of these two champions' careers and brings up questions about leadership and how we measure effectiveness. Excerpt UVA-OB-1288 May 17, 2019 Heart of a Champion Kobe Bryant Kobe Bryant was the 13th pick in the 1996 National Basketball Association (NBA) draft. The son of a former professional basketball player, he was drafted straight out of high school by the Charlotte Hornets but immediately traded to the Los Angeles Lakers, with whom he spent his entire career. He was widely regarded as one of the greatest players in history. In almost every year of his career, Bryant's jersey was in the top 10 sold around the country, and in many of those years it was the number-one selling jersey. His high-flying, accurate shooting offensive style made him a regular on sport shows' highlight reels and led to countless “Did you see that?” moments. His style of play seemed perfectly suited for the Lakers and Los Angeles, where glitz and flash were woven into the culture. Los Angeles was the second-largest media market behind New York, and players greatly desired to play there in order to have the viewership, potential sponsors, and entertainment deals the city could offer. On top of that, the nightlife and beaches made the city a destination for free agents (players whose contracts had expired and who were looking for a new team to join), allowing it to attract new talent when it needed to. Bryant took advantage of these resources. He appeared on numerous talk shows, sponsored countless products, and kept people coming to the games. As a result, he was one of the most highly paid players in the league, even in his final several seasons when his performance was in decline (for Bryant's salary, see Exhibit 1). And while the money it spent on Bryant's salary in his last few years made it difficult for the Lakers organization to pay for other talented players to join the team, it was hard to argue that he didn't have a huge fanbase. . . .
科比·布莱恩特和蒂姆·邓肯被广泛认为是NBA历史上最伟大的两位篮球运动员。两人都曾带领各自的球队夺得总冠军,两人都曾多次当选MVP和全明星。但是被称为“黑曼巴”的科比和被称为“大基础”的邓肯有着截然不同的比赛风格,以及他们与队友、教练和球迷互动的方式。本案例概述了这两位冠军的职业生涯,并提出了有关领导力和我们如何衡量效率的问题。冠军之心科比·布莱恩特科比·布莱恩特是1996年NBA选秀大会的第13顺位。作为一名前职业篮球运动员的儿子,他高中一毕业就被夏洛特黄蜂队选中,但立即被交易到洛杉矶湖人队,并在那里度过了他的整个职业生涯。他被广泛认为是历史上最伟大的球员之一。在他的职业生涯中,科比的球衣几乎每年都在全国销量前十,而且在许多年里都是销量第一的球衣。他的高飞、精准的进攻风格使他经常出现在体育节目的精彩片段中,并引发了无数的“你看到了吗?””时刻。他的打球风格似乎非常适合湖人和洛杉矶,这里的文化是浮华和闪光交织在一起的。洛杉矶是仅次于纽约的第二大媒体市场,球员们非常希望在那里打球,以获得观众、潜在的赞助商和这座城市所能提供的娱乐交易。最重要的是,夜生活和海滩使这座城市成为自由球员(那些合同到期、正在寻找新球队加入的球员)的目的地,使它能够在需要的时候吸引新的人才。科比充分利用了这些资源。他出现在无数的脱口秀节目中,赞助了无数的产品,并让人们来观看比赛。因此,他是联盟中收入最高的球员之一,即使是在他的表现下降的最后几个赛季(科比的薪水,见表1)。虽然科比最后几年的薪水让湖人很难支付其他有才华的球员加入球队,但很难说他没有一个庞大的粉丝群. . . .
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引用次数: 0
Caterpillar Inc. Taps the Chinese Bond Market 卡特彼勒公司利用中国债券市场
Pub Date : 2019-05-09 DOI: 10.2139/ssrn.3393818
Luann J. Lynch, Mark E. Haskins
An MBA graduate prepares for a possible interview with Caterpillar Inc. by reading about the company's longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He also learns that the company financed part of its operations and growth in China by issuing bonds in Hong Kong and wonders whether the company would return to that bond market in Hong Kong. Excerpt UVA-C-2418 May 9, 2019 Caterpillar Inc. Taps the Chinese Bond Market It was spring 2019, and Mark Denoso eagerly anticipated the possibility of interviewing for a position in the office of the CFO at Caterpillar Inc. (Caterpillar). He had invested much time and energy getting his master's of business administration (MBA) from a top US business school and was eager to put his degree to work. Caterpillar would be the ideal place. Denoso fondly recalled his many hours spent in the open fields next to the house where he grew up, using his toy excavators, bulldozers, front loaders, and other equipment in the small construction sites he had created in and around the dirt and rocks in those fields. He had always dreamed of working construction, and, after obtaining his undergraduate degree in civil engineering, had landed the job as project engineer at a large construction firm; however after two years in that role, he was impatient to see his career progress, so he had returned to school to obtain his MBA. Now he was looking for a job opportunity that would combine his love of construction and his newly acquired business skills. In preparation for a possible interview, Denoso had read extensively about Caterpillar. He was intrigued with the company's longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He had also learned that the company had financed part of its operations and growth in China by issuing bonds in Hong Kong. He wondered whether the company would return to the bond market in Hong Kong again. . . .
一名MBA毕业生在读卡特彼勒公司(Caterpillar Inc.)关于该公司长期在中国制造重型设备以及该公司对中国重型设备市场的持续乐观的报道后,为可能参加该公司的面试做准备。他还了解到,该公司通过在香港发行债券为其在中国的部分运营和增长提供资金,他想知道该公司是否会重返香港的债券市场。摘自UVA-C-2418 2019年5月9日卡特彼勒公司那是2019年的春天,马克•德诺索(Mark Denoso)热切期待着有可能面试卡特彼勒公司(Caterpillar Inc.)首席财务官办公室的一个职位。他投入了大量时间和精力从美国一所顶级商学院获得工商管理硕士学位,并渴望将自己的学位付诸实践。卡特彼勒是个理想的地方。德诺索深情地回忆起他在房子旁边的空地上度过的许多时光,他在那些土地上的泥土和岩石周围建造了小建筑工地,用他的玩具挖掘机、推土机、前装载机和其他设备。他一直梦想着从事建筑工作,在获得土木工程本科学位后,他在一家大型建筑公司找到了一份项目工程师的工作;然而,在担任该职位两年后,他迫不及待地想看到自己的职业发展,所以他回到学校攻读MBA。现在,他正在寻找一份能把他对建筑的热爱和他新获得的商业技能结合起来的工作机会。为了准备可能的采访,德诺索广泛阅读了有关卡特彼勒的资料。他对该公司在中国制造重型设备的长期存在以及对中国重型设备市场的持续乐观感兴趣。他还了解到,该公司通过在香港发行债券,为其在中国的部分运营和增长提供了资金。他想知道该公司是否会再次回到香港债券市场. . . .
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引用次数: 0
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Darden Case Collection
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