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Shanghai Disneyland: Authentically Disney and Distinctly Chinese 上海迪士尼乐园:正宗迪士尼,中国特色
Pub Date : 2017-10-20 DOI: 10.2139/ssrn.3056413
E. N. Weiss, Gerry Yemen, Stephen E. Maiden
Excellent service operations understand the unique challenges of managing services and experiences. The Walt Disney Company's value proposition, or purpose, is to create a magical experience for customers. To deliver on that, service and employee systems must be designed in a manner that work together. After years of planning, construction, employee training, and marketing outreach to its largely Chinese guests, Shanghai Disneyland (SDL) finally opened its doors on June 16, 2016. Certain classic Disney elements had been customized for China, and others reflected the traditional Disney brand. The Walt Disney Company had done its homework—but the "unknowns" needed to be identified and remedied. Had the Walt Disney Company tailored its service offerings appropriately to the target market, and what adjustments, if any, were needed? This material lends itself well to exploring a storied service company on numerous dimensions—operational performance and strategy, service trade-offs, attribute maps, and many general management issues across functions, especially whether the company has been able to understand Chinese cultural differences in such a way that profitability will occur faster than in its other non-U.S. locations. Instructors may choose to use the case as a capstone to "The Walt Disney Company: Mickey Mouse Visits Shanghai" (UVA-OM-1545), which is set on the verge of SDL's opening. Excerpt UVA-OM-1568 Oct. 11, 2017 Shanghai Disneyland: Authentically Disney and Distinctly Chinese After years of planning, construction, employee training, and marketing outreach to its largely Chinese guests, Shanghai Disneyland (SDL) finally opened its doors on June 16, 2016. During a six-week preopening trial period, one million visitors rushed to enter the largest Walt Disney Company (DIS) global theme park. A staggering 70 million people in China tuned in to view the grand-opening ceremony live on TV or via digital streaming. Through the first seven months, close to six million people purchased tickets to SDL. While SDL was off to a promising start, DIS had learned from its previous global ventures that continuous improvement and flexibility to cater to local tastes were imperative to sustain and maximize success. Certain classic Disney elements had been customized for China, and others reflected the traditional DIS brand. Disney had done its homework—but it was the “unknowns” that needed to be identified and remedied. Had DIS tailored its service offerings appropriately to the target market, and what adjustments, if any, were needed? Authentically Disney and Distinctly Chinese? Seven months into operations at SDL, the question top of mind for many was: How had the property performed? The answers to that question depended upon who was asked and in what forum (public or private). According to SDL management, they struck a winning balance in the goal DIS Chairman and CEO Robert A. Iger had to make SDL “authentically Disney and distinctly Chinese.” . . .
优秀的服务运营了解管理服务和体验的独特挑战。华特迪士尼公司的价值主张或宗旨是为顾客创造一种神奇的体验。为了实现这一目标,服务系统和员工系统必须以协同工作的方式设计。经过多年的规划、建设、员工培训和面向中国游客的营销推广,上海迪士尼乐园(SDL)终于在2016年6月16日对外开放。一些经典的迪士尼元素是为中国定制的,而另一些则反映了传统的迪士尼品牌。华特迪士尼公司已经做足了功课,但“未知”需要被识别和纠正。华特迪士尼公司是否为目标市场量身定制了合适的服务?如果有的话,需要做哪些调整?这些材料非常适合从多个维度来探索一家历史悠久的服务公司——运营绩效和战略、服务权衡、属性映射和许多跨职能的一般管理问题,特别是该公司是否能够理解中国文化差异,从而比其他非美国公司更快地实现盈利。的位置。教师可以选择用这个案例作为“华特迪士尼公司:米老鼠访问上海”(UVA-OM-1545)的高潮,这是在SDL开放的边缘。经过多年的规划、建设、员工培训和面向中国游客的市场推广,上海迪士尼乐园(SDL)终于在2016年6月16日正式对外开放。在开业前6周的试营业期间,有100万游客涌入这家华特迪士尼公司(Walt Disney Company)最大的全球主题公园。令人震惊的是,中国有7000万人通过电视或数字流媒体观看了盛大的开幕式。在前7个月,近600万人购买了前往SDL的门票。虽然SDL有了一个充满希望的开端,但DIS从之前的全球投资中吸取了教训,即持续改进和灵活性,以满足当地的口味,是维持和最大化成功的必要条件。一些经典的迪士尼元素是为中国定制的,其他则反映了传统的DIS品牌。迪士尼已经做了功课,但需要识别和纠正的是“未知”。DIS是否为目标市场量身定制了合适的服务产品?如果有的话,需要进行哪些调整?正宗的迪士尼和独特的中国?在SDL运营7个月后,许多人脑海中浮现的问题是:该物业的表现如何?这个问题的答案取决于问的是谁以及在什么论坛上(公共的还是私人的)。根据SDL管理层的说法,他们在迪士尼董事长兼首席执行官罗伯特·a·艾格(Robert a . Iger)的目标上取得了一个成功的平衡,即让SDL成为“真正的迪士尼和独特的中国”。“……
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引用次数: 1
Target Data Breach: Accounting for Contingent Liabilities 目标数据泄露:或有负债会计
Pub Date : 2017-10-20 DOI: 10.2139/ssrn.3056408
Justin J. Hopkins
This is a flexible case that provides for discussion about the form and content of 10-K reports, managerial discussion and analysis, non-GAAP reporting, and accounting for contingent liabilities. What is unique is that Target included lengthy disclosures about the data breach, but many questions remain because the breach occurred shortly before year end. Further, the instructor can compare the contingent liability of $17 million reported in the 2013 10-K to the $201 million costs incurred by Target related to the breach as of the 2015 year end. Excerpt UVA-C-2390 Oct. 6, 2017 Target Data Breach: Accounting for Contingent Liabilities It was December 19, 2013, and Josiah Thrasher had just hung up the phone. His grandmother was very worried about the news disclosed that day that millions of credit cards were stolen from Target Corporation (Target) because she loved shopping at Target and was not sure what the news meant for her. Was she at risk of fraud? Thrasher was not sure what it meant for himself, either, as Target was a publicly traded company (NYSE: TGT) in his portfolio of investments. Thrasher figured it was worth the time to get to the bottom of the story. He read the press release Target issued, which indicated that 40 million credit and debit cards belonging to customers who had shopped at Target stores from November 27 through December 15, 2013 had been compromised. The next day, Target issued two press releases. The first reassured customers that they would not be responsible for any fraudulent charges to their cards, and the second was a more personal message from the CEO, Gregg Steinhafel, which confirmed Target's commitment to its customers and offered a 10% discount for all shoppers on December 21 and 22. “That seems generous,” Thrasher thought, but he wondered who would shop at a store that had just been hacked. The next several days were busy for Target's public relations group, and it continued to issue security updates throughout December. What bad luck to be on the receiving end of the largest hack of a retailer in history, right in the middle of the busiest shopping season of the year! Luckily for Thrasher, though, Target's stock had barely budged (Exhibit 1). While the Internet was full of discussion about the breach, very little of it related to the costs Target was likely to incur. Target had just filed Q3 results on November 27, 2013, and would not file year-end results until March because, as a retailer, it had a fiscal year that ended on an unusual date. The current fiscal year would end on February1. Thrasher would have to wait until then to figure out the extent of the financial damage caused by the data breach. . . .
这是一个灵活的案例,提供了关于10-K报告的形式和内容,管理讨论和分析,非公认会计准则报告和或有负债会计的讨论。塔吉特的独特之处在于,它在披露数据泄露的过程中花了很长时间,但由于泄露发生在年底前不久,许多问题仍然存在。此外,讲师可以将2013年10-K报告的1,700万美元或有负债与2015年底Target因违规而产生的2.01亿美元成本进行比较。2013年12月19日,Josiah Thrasher刚刚挂了电话。那天,他的祖母听到塔吉特公司(Target)数百万张信用卡被盗的消息非常担心,因为她喜欢在塔吉特购物,不知道这个消息对她意味着什么。她有被骗的危险吗?Thrasher也不确定这对他自己意味着什么,因为Target是他投资组合中的一家上市公司(纽约证券交易所代码:TGT)。瑟拉什觉得花点时间弄清真相是值得的。他读了塔吉特发布的新闻稿,该新闻稿显示,2013年11月27日至12月15日期间在塔吉特商店购物的顾客的4000万张信用卡和借记卡遭到泄露。第二天,塔吉特发布了两份新闻稿。第一封邮件向顾客保证,他们不会对信用卡上的任何欺诈性收费负责;第二封邮件则是该公司首席执行官格雷格·斯坦哈费尔(Gregg Steinhafel)发出的更为私人的信息,他确认了塔吉特对顾客的承诺,并在12月21日和22日为所有购物者提供10%的折扣。“这似乎很慷慨,”瑟拉什想,但他不知道谁会在一家刚刚被黑客入侵的商店购物。接下来的几天,塔吉特的公关团队忙得不可开交,整个12月,它都在继续发布安全更新。在一年中最繁忙的购物季节,成为有史以来最大的零售商黑客攻击的目标,真是倒霉!不过,对瑟拉舍来说幸运的是,塔吉特的股价几乎没有变化(见图1)。尽管互联网上充斥着关于这次数据泄露的讨论,但与塔吉特可能产生的成本有关的讨论却很少。塔吉特在2013年11月27日刚刚公布了第三季度业绩,直到今年3月才公布年终业绩,因为作为一家零售商,它上一财年的结束日期很不寻常。当前财政年度将于2月1日结束。Thrasher必须等到那时才能弄清楚数据泄露造成的经济损失的程度. . . .
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引用次数: 0
The Panic of 1857, Nationalism, and Secession (A) 1857年的恐慌,民族主义和分裂(A)
Pub Date : 2017-10-10 DOI: 10.2139/ssrn.3050048
R. Bruner
This case considers the association between a financial crisis and regime change. The setting for this case is 1861, when Virginians debate the question of secession from the United States, and when northwestern Virginians contemplated secession from Virginia. The proximate financial crisis was the Panic of 1857.

Excerpt

UVA-F-1802

Rev. Nov. 6, 2019

The Panic of 1857, Nationalism, and Secession (A)

On April 17, 1861, a convention chartered by the Virginia state legislature voted to approve an Ordinance of Secession by a vote of 88 to 55. The ordinance would be submitted to a referendum of voters for ratification on May 23. It was adopted following stormy debates. In the five months before, seven Southern states had seceded from the Union. For a chronology of events, see Exhibit1. Exhibit2 gives a map of seceding states.

On April 22, 1861, two delegates to the convention, John S. Carlile and Waitman T.Willey (see Exhibits3 and4), distributed a call for a convention of citizens in northwestern Virginia (see Exhibit5). Carlile had argued that the decision to secede was illegal. Willey asserted that the Virginia Convention had not represented the full diversity of views in the Commonwealth, particularly of yeoman farmers in northwestern Virginia. How would Carlile and Willey carry their appeals to the citizens of their region?

The events leading up to the wave of secession decisions were complicated and spread over decades. Yet the impulse toward secession accelerated in 1857, when a Supreme Court decision and civil unrest polarized the nation both related to slavery. And the year also marked the panic of 1857 and economic turmoil that some observers also said influenced the path to secession.

. . .
这个案例考虑了金融危机和政权更迭之间的联系。这个案件的背景是1861年,当时弗吉尼亚人正在讨论脱离美国的问题,而弗吉尼亚西北部的人也在考虑脱离弗吉尼亚。最近的金融危机是1857年的大恐慌。excerptuva牧师——f - 1802。1857年的恐慌、民族主义和分裂(A) 1861年4月17日,弗吉尼亚州立法机构召开会议,以88票对55票通过了《分裂条例》。该条例将于5月23日提交给选民进行全民公投,以获得批准。它在激烈的辩论后获得通过。在此之前的五个月里,七个南方州已经脱离联邦。有关事件的年表,请参见附录1。展品2给出了退出州的地图。1861年4月22日,会议的两位代表,约翰·s·卡莱尔和怀特曼·t·威利(见展品3和4),分发了一份呼吁在弗吉尼亚西北部召开公民会议的宣言(见展品5)。卡莱尔认为,脱离联邦的决定是非法的。威利断言,维吉尼亚会议没有充分代表联邦内部的各种观点,尤其是维吉尼亚西北部的自曼农民。卡莱尔和威利将如何向他们所在地区的公民发出呼吁?导致这一波分裂决定的事件是复杂的,并且持续了几十年。然而,1857年,当最高法院的一项裁决和内乱都与奴隶制有关时,分裂的冲动加速了。这一年也标志着1857年的恐慌和经济动荡,一些观察家也说这影响了美国脱离联邦的道路. . . .
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引用次数: 0
Digiplex: Future-Ready Data Centers Digiplex:面向未来的数据中心
Pub Date : 2017-10-10 DOI: 10.2139/ssrn.3050051
Y. Grushka-Cockayne, Gerry Yemen
This case is based on DigiPlex, the largest data center provider in Scandinavia. The company plans to build another data center just outside of Stockholm, Sweden. The case asks students to evaluate a project plan and use the data to diagram the critical path. The case opens with DigiPlex chairman Byrne Murphy at the negotiation table with the key anchor customer needed in order to get his newest project off the ground. The project has already been delayed 41 weeks, and Murphy learned that its client might want to postpone the handover another several weeks. Murphy had long trusted critical path analysis during moments where key decisions needed to be made around both engineering problems and economic questions in projects. Murphy had to decide how much more risk and expense they would be taking if the target delivery date changed. In order to answer that question, Murphy referred back to the critical path to rethink it. Excerpt UVA-QA-0880 Oct. 3, 2017 DigiPlex: Future-Ready Data Centers With negotiations running almost a year behind, DigiPlex's Chairman Byrne Murphy was back at the table with the key prospect for the anchor customer needed to get his newest project off the ground. DigiPlex was the largest data center provider in Scandinavia and had plans to build another data center just outside of Stockholm, Sweden. The analysis Murphy relied on indicated that both parties had to agree to a move-in date of the first weekend of April 2015, which was coming up faster and faster. In the meeting, Murphy learned that DigiPlex's client, a large financial institution, would only move over the first weekend in April or would like to postpone the handover to January 1, 2016. At this point, Murphy asked his director of development to step outside the room with him. Murphy had long trusted critical path analysis during moments when key decisions needed to be made around both design problems and economic questions. “The barrier to entry in the data center world is credibility,” Murphy said. “It's no longer the fiber, nor power, nor financing, but rather: Do you have credibility and can I trust you with my mission-critical equipment and data in your center?” Meeting project deadlines was the most fundamental way of preserving credibility. Murphy asked his development director what was needed to do to keep the project on track. The client's move-in date was dependent on contract signing, which was already delayed. “Let's see those charts,” he said. “What is the impact if we suffer another delay?” Byrne Murphy and Critical Path Analysis . . .
这个案例是基于DigiPlex,斯堪的纳维亚最大的数据中心提供商。该公司计划在瑞典斯德哥尔摩郊外建立另一个数据中心。该案例要求学生评估一个项目计划,并使用数据来绘制关键路径。案例开始时,DigiPlex董事长Byrne Murphy在谈判桌上与关键的锚客户进行谈判,以使他的最新项目启动。该项目已经推迟了41周,墨菲了解到,他的客户可能希望再推迟几个星期的移交。长期以来,在需要围绕项目中的工程问题和经济问题做出关键决策时,墨菲一直信任关键路径分析。墨菲必须决定,如果目标交付日期改变,他们将承担多大的风险和费用。为了回答这个问题,Murphy回顾了关键路径来重新思考它。DigiPlex:面向未来的数据中心在谈判进行了近一年之后,DigiPlex董事长Byrne Murphy重新回到了谈判桌上,为其最新项目启动所需的核心客户提供了关键前景。DigiPlex是斯堪的纳维亚地区最大的数据中心提供商,并计划在瑞典斯德哥尔摩郊外建立另一个数据中心。墨菲所依赖的分析表明,双方必须同意在2015年4月的第一个周末入住,而这一天来得越来越快。在会议中,Murphy了解到DigiPlex的客户,一家大型金融机构,只会在4月的第一个周末搬迁,或者希望将交接推迟到2016年1月1日。这时,Murphy让他的开发总监和他一起走出房间。长期以来,当需要围绕设计问题和经济问题做出关键决策时,墨菲一直信任关键路径分析。墨菲说:“进入数据中心领域的障碍是信誉。“问题不再是光纤、电力或资金,而是:你有信誉吗?我能把我的关键任务设备和数据托付给你吗?”按期完成项目是保持信誉的最基本方式。Murphy问他的开发总监需要做些什么才能保证项目顺利进行。客户的入住日期取决于合同的签订,而合同已经被推迟了。“让我们看看那些图表,”他说。“如果我们再遭受一次延误,会有什么影响?”Byrne Murphy和关键路径分析…
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引用次数: 0
Managing for Stakeholders and the Purpose of Business 管理利益相关者和企业的目的
Pub Date : 2017-09-29 DOI: 10.2139/ssrn.3042721
R. Freeman, B. Parmar
The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader's view of the purpose of business. This note: (1) outlines the history of debates about corporate purpose, (2) calls out some myths that persist in the way that people think about corporate purpose, and (3) introduces a view of business called “managing for stakeholders” that has become increasingly influential. Excerpt UVA-E-0415 Rev. Jan. 9, 2018 Managing for Stakeholders and the Purpose of Business Introduction Business has the potential to benefit many groups such as customers with new products and services, employees with meaningful work and wages, communities as engines of growth and employment, and shareholders through investment opportunities that provide a reasonable return and fit their values. Business also has the potential to harm these same groups through faulty products, accounting fraud, environmental damage, and increased social inequality. The balance of the benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader's view of the purpose of business. This note: (1) outlines the history of debates about corporate purpose, (2) calls out some myths that persist in the way that people think about corporate purpose, and (3) introduces a view of business called “managing for stakeholders” that has become increasingly influential. The basic idea of managing for stakeholders is that businesses and the executives who manage them, actually do—and should—create value for customers, suppliers, employees, communities, and financiers. To manage sustainable businesses, leaders need to pay careful attention to how stakeholder relationships are managed and how value gets created to ensure that all core stakeholders are receiving value for their efforts and choose to continue to support the firm. Value here is understood as things that stakeholders value, which includes financial value as well as other forms of value (e.g., upholding values, treating people fairly, and improving the world). This view is contrasted with the shareholder-centric model of business activity; namely, that businesses are to be managed solely for the benefit of shareholders, and the only value that matters is financial value. According to this view, any other benefits (or harms) that are created for other groups are incidental. . . .
企业获得的利益或损害部分取决于企业领导者所做的选择。这些选择的一个重要驱动因素是领导者对企业目的的看法。这篇文章:(1)概述了关于公司目标的争论历史,(2)指出了人们对公司目标的一些误解,(3)介绍了一种名为“为利益相关者管理”的商业观点,这种观点越来越有影响力。为利益相关者管理和商业介绍的目的商业有可能使许多群体受益,例如拥有新产品和服务的客户,拥有有意义的工作和工资的员工,作为增长和就业引擎的社区,以及通过提供合理回报并符合其价值观的投资机会的股东。商业也有可能通过有缺陷的产品、会计欺诈、环境破坏和社会不平等加剧来伤害这些群体。企业所取得的利益或损害的平衡部分取决于企业领导人所做的选择。这些选择的一个重要驱动因素是领导者对企业目的的看法。这篇文章:(1)概述了关于公司目标的争论历史,(2)指出了人们对公司目标的一些误解,(3)介绍了一种名为“为利益相关者管理”的商业观点,这种观点越来越有影响力。为利益相关者进行管理的基本思想是,企业和管理它们的高管实际上在做——而且应该——为客户、供应商、员工、社区和金融家创造价值。为了管理可持续发展的企业,领导者需要仔细关注如何管理利益相关者关系,以及如何创造价值,以确保所有核心利益相关者都能从他们的努力中获得价值,并选择继续支持公司。这里的价值被理解为利益相关者所重视的东西,包括财务价值以及其他形式的价值(例如,坚持价值观,公平待人,改善世界)。这种观点与以股东为中心的商业活动模式形成对比;也就是说,企业的管理完全是为了股东的利益,唯一重要的价值是财务价值。根据这种观点,为其他群体创造的任何其他好处(或伤害)都是偶然的. . . .
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引用次数: 1
Ian Desmond's Dilemma (a) Ian Desmond的困境(a)
Pub Date : 2017-09-11 DOI: 10.2139/ssrn.3034336
E. N. Weiss, R. Fisher, R. Goldberg
This is the first in a series of four cases.Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent market entering the 2016 season, and command an even better contract? This case uses decision-tree analysis and could be used in an introductory "Decision Analysis" course, either with the probabilities mentioned in the case or with an assignment to calculate break-even probabilities. Excerpt UVA-OM-1574 Sept. 7, 2017 Ian Desmond's Dilemma (A) Preseason, Spring 2014 In 2009, at the age of 23, Ian Desmond started playing U.S. major-league baseball (MLB) with the Washington Nationals (Nats) baseball team. Desmond proved himself to be an extremely capable and sometimes spectacular shortstop, both when playing his defensive position out in the field and when at bat seeking great hits and home runs for his team. In 2012, he won his first Silver Slugger award, which was given to the best offensive player at each position within each team, and even made the National League All-Star Team. By preseason spring 2014, Desmond was 28 and had played full time under contract with the Nats for four years (from 2010 to 2013). Nats management had just offered him a seven-year, $ 107million contract extension with an average annual value (AAV) of $ 15.3million. He had to decide whether to accept this offer or turn it down in favor of a potential two-year contract that had not yet been negotiated. MLB rules permitted a player to entertain offers from other teams once he had completed six full seasons with his original team. The four years Desmond had already played under contract, combined with a yet-to-be-negotiated two-year contract would get him to the requisite six years and allow him to enter free-agent status in 2016. The proposed seven-year contract, however, would bind Desmond contractually to the Nats for most (if not all) of his remaining peak career years—at least until he was 34, at the end of the 2020 season. See Table 1 for details. . . .
这是一系列四个案例中的第一个。伊恩·戴斯蒙德是华盛顿国民队的棒球运动员,他正在决定是否接受一份新合同。他应该签下一份7年的合同,并在球队再坚持7年吗?他年轻而有天赋,他的明星之星正在冉冉升起。凭借2013年强劲的业绩统计数据,他在谈判中处于有利地位。或者他应该在2016赛季的自由球员市场上碰碰运气,争取一份更好的合同?本案例使用决策树分析,可以用于介绍性的“决策分析”课程,可以使用案例中提到的概率,也可以使用计算盈亏平衡概率的作业。伊恩·德斯蒙德的困境(A) 2014年春季季前赛2009年,23岁的伊恩·德斯蒙德开始在美国职业棒球大联盟(MLB)的华盛顿国民棒球队(Nats)打球。德斯蒙德证明了自己是一个非常有能力的,有时甚至是惊人的游击手,无论是在他的防守位置上,还是在击球时为他的球队寻求伟大的打击和本垒打。2012年,他获得了第一个“银棒奖”,该奖项授予每支球队每个位置上最好的进攻球员,他甚至入选了全国联盟全明星队。到2014年春季季前赛,德斯蒙德已经28岁了,他与国家棒球队签订了四年的全职合同(从2010年到2013年)。Nats管理层刚刚为他提供了一份7年1.07亿美元的续约合同,平均年价值为1530万美元。他必须决定是接受这个提议,还是拒绝它,转而接受一份尚未谈判的可能的两年合同。美国职棒大联盟规定,一旦球员在原东家效力满6个赛季,他就可以考虑其他球队的邀请。戴斯蒙德已经签了四年的合同,再加上一份尚未谈判的两年合同,他将在2016年成为自由球员。然而,这份提议的7年合同将使德斯蒙德在剩余的职业生涯巅峰时期的大部分时间(如果不是全部的话)都与国家队保持合同关系,至少到2020赛季结束时他34岁为止。详见表1 . . . .
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引用次数: 0
Goldman Sachs Goes to Rikers Island 高盛去了赖克斯岛
Pub Date : 2017-08-28 DOI: 10.2139/ssrn.3027024
Elena Loutskina, M. M. Frank, Gerry Yemen, Stephen E. Maiden
Yi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (SIB). The proposed SIB was the result of a partnership between Goldman Sachs, the New York City (NYC) Department of Correction, Bloomberg Philanthropies, and three nongovernmental organizations (NGOs)—MDRC, Osborne Association (Osborne), and the Vera Institute of Justice (Vera). The investment that Goldman Sachs was considering would finance the implementation of a cognitive behavioral therapy program for teens (aged 16 through 18) incarcerated at Rikers Island. The goal of the program was to lower the likelihood of those teens returning to jail following their release (i.e., recidivism). If predetermined outcome-based metrics, which focused on lowering recidivism, were reached, the NYC government would repay Goldman Sachs its contributed capital along with a return. The case helps students develop an awareness of the growing innovative financial structure that attracts private capital to finance governmental efforts to address social issues: SIBs. Alongside SIBs, the following related issues could be discussed: financial and social returns, models of investing for social impact, measuring social impact, private-sector financial resources used for public benefit, and private debt vehicles. This case can be used as an introduction to SIBs in an MBA course or in undergraduate electives dedicated to impact investing, public-private partnerships, or other related courses covering the role of business in society. The material can also be used in executive education around issues of cross-sector collaboration to address social issues. Excerpt UVA-F-1807 Rev. Dec. 13, 2017 Goldman Sachs Goes to Rikers Island Yi Hua, the leader of an impact-investing initiative at Goldman Sachs, set her coffee down and fished through her briefcase. She had a long day ahead of her. Hua had joined the Urban Investment group of the firm in the wake of the Great Recession. At the time, in 2009, the firm wanted to bolster efforts to partner with governments and not-for-profits to provide financial resources to aid development in underserved American communities. The Urban Investment group's goal was to develop opportunities for financial and social returns and attract private capital to enable innovative solutions to complex social challenges. A legal advocate for the poor turned investment banker, Hua was excited to join the group and to put her experience to good use tackling issues she was passionate about. Now, in April 2012, Hua was examining a new financial arrangement in a proposed initiative called the Rikers Island Social Impact Bond. Before the project reached her desk, Hua had never heard of social impact bonds (SIBs), though she had heard about the world's largest prison. Referred to as “the island” or “the rock” by inmates, Rikers Island (Rikers) contained rough
高盛(Goldman Sachs)影响力投资项目的负责人易华(Yi Hua)正在研究一项拟议中的公私合作伙伴关系的新财务安排,该计划被称为“赖克斯岛社会影响债券”(SIB)。拟议中的SIB是高盛、纽约市惩教署(NYC Department of corrections)、彭博慈善基金会(Bloomberg Philanthropies)以及mdrc、奥斯本协会(Osborne Association)和维拉司法研究所(Vera Institute of Justice)这三个非政府组织合作的结果。高盛正在考虑的这笔投资将资助一项针对被关押在赖克斯岛的青少年(16至18岁)的认知行为治疗项目的实施。该项目的目标是降低这些青少年获释后重返监狱(即再犯)的可能性。如果达到预先确定的以结果为基础的指标,重点是降低累犯率,纽约市政府将在回报的同时偿还高盛的出资。这个案例帮助学生们认识到,越来越多的创新金融结构吸引私人资本为政府解决社会问题的努力提供资金:sib。除sib外,还可以讨论以下相关问题:财务和社会回报、社会影响投资模式、衡量社会影响、用于公共利益的私营部门金融资源以及私人债务工具。本案例可作为工商管理硕士课程或影响投资、公私合作或其他涉及商业在社会中的作用的相关课程的sib介绍。这些材料也可用于围绕跨部门合作解决社会问题的高管教育。易华(音译)是高盛(Goldman Sachs)一个影响力投资项目的负责人,她放下咖啡,翻了翻公文包。她还有漫长的一天等着她呢。华在经济大衰退之后加入了该公司的城市投资集团。当时是2009年,该公司希望加强与政府和非营利组织的合作,为服务不足的美国社区的发展提供财政资源。城市投资集团的目标是创造经济和社会回报的机会,吸引私人资本,为复杂的社会挑战提供创新的解决方案。她曾是穷人的法律倡导者,后来成为投资银行家。她很高兴能加入这个组织,并将自己的经验用于解决自己热衷的问题。现在,在2012年4月,华正在研究一项名为“赖克斯岛社会影响债券”的新金融安排。在这个项目送到她的办公桌之前,她从未听说过社会影响债券(sib),尽管她听说过世界上最大的监狱。里克斯岛(Rikers island)被囚犯称为“岛”或“岩石”,大约有10,000名囚犯住在10个牢房里,距离华在曼哈顿的办公室约45分钟路程。赖克斯岛是电视剧《法律与秩序》(Law & Order)及其衍生剧中经常出现的地点。2008年,18岁的克里斯托弗·罗宾逊(Christopher Robinson)因错过宵禁而被监禁,在被其他囚犯残酷殴打后死亡,这一事件上了新闻。
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引用次数: 0
Cash Flow Statement Confessions: Department Store Retailers (a) 现金流量表告白:百货商店零售商(a)
Pub Date : 2017-08-14 DOI: 10.2139/ssrn.3017468
Mark E. Haskins
A fellow named J. T. Funk is fascinated with the fact that there were often clear winners and clear losers in the competitive retail arena, and it did not seem to matter whether a retailer was big or small, old or new because any retailer could fail. Funk wonders if there would be any clues in the retailer financial statements he has in his possession that pointed to strength or portended weakness, and if so, what were the indicators of either? Excerpt UVA-C-2397 Rev. Dec. 22, 2017 Cash Flow Statement Confessions: Department Store Retailers (A) For J.T. Funk, the holiday feast was finally over. His friends had left for a game of flag football, the food was put away, and yet for him, the real festivities would follow. He was ready to mine the proverbial gold buried within the two cash flow statements he had obtained the day before, along with the one he was about to craft. He knew most of his friends and family would probably not find such an endeavor intriguing, let alone fun. But for Funk, the construction and deciphering of corporate cash flow statements was as inviting as working a crossword or Sudoku puzzle or going on a treasure hunt, with well-honed techniques and principles at his disposal, and discovering various clues and insights along the way. With eagerness and energy that even surprised himself, he cued Queen's “We Will Rock You” anthem on his sound system, turned the volume to high, laid out the financial statements he had, fired up Excel on his laptop and was ready to roll. The Reeling World of Retail Funk had always found the retail business fascinating. Modern day malls were really no different from the open-air street bazaars of ancient times and places. With goods to offer, prices to set, and promotions to employ, he was fascinated by the fact that there were often clear winners and clear losers in the competitive retail arena, and it did not seem to matter whether a retailer was big or small, old or new because any retailer could fail. He had heard his parents reminiscing about the Montgomery Ward catalog, the local Western Auto store, the weekly trips to the A&P grocery store, and the soda fountain at the Woolworth dime store. None of those establishments remained in any town he could recall having visited. . . .
一个叫J. T. Funk的人很着迷于这样一个事实:在竞争激烈的零售领域,往往有明显的赢家和明显的输家,零售商是大是小、是老是新似乎并不重要,因为任何零售商都可能失败。芬克想知道,在他掌握的这家零售商的财务报表中,是否会有任何迹象显示出强势或预示着疲软,如果有的话,这两者的指标是什么?摘录UVA-C-2397 Rev. 2017年12月22日现金流量表忏悔:百货商店零售商(A)对于J.T. Funk来说,节日盛宴终于结束了。他的朋友们去玩国旗橄榄球了,食物都放好了,但对他来说,真正的庆祝活动即将到来。他已经准备好挖掘埋藏在他前一天拿到的两份现金流量表以及他即将制作的那份现金流量表中的黄金。他知道他的大多数朋友和家人可能不会觉得这样的努力有趣,更不用说有趣了。但对芬克来说,构建和解读企业现金流量表就像玩填字游戏或数独游戏,或者玩寻宝游戏一样吸引人,他可以使用经过精心磨练的技术和原则,并在此过程中发现各种线索和见解。他带着连自己都感到惊讶的热情和活力,打开音响系统,打开皇后乐队(Queen)的《We Will Rock You》主题曲,把音量调到最大,拿出手头的财务报表,打开笔记本电脑上的Excel,准备开始工作。零售业的世界一直以来都觉得零售业很吸引人。现代的购物中心与古代的露天集市没有什么不同。在竞争激烈的零售舞台上,有明显的赢家和明显的输家,而且零售商的大小、新老似乎都无关紧要,因为任何零售商都可能倒闭。他听父母回忆蒙哥马利·沃德的商品目录,当地的西部汽车商店,每周去A&P杂货店,还有伍尔沃斯廉价商店的苏打水。在他所能回忆起去过的城镇中,这些场所都没有留下. . . .
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引用次数: 0
Pied Piper and Autonomous Vehicles 魔笛手和自动驾驶汽车
Pub Date : 2017-08-14 DOI: 10.2139/ssrn.3017469
R. Freeman, B. Parmar, Jenny Mead, Nicole Puhl, Bhaskar Mahajan, S. Boes, Guillermo Bravo
Pied Piper's first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim's family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car's algorithm was responsible for this death and, if so, what the plan of action should be. Excerpt UVA-E-0413 Rev. Sept. 26, 2018 Pied Piper and Autonomous Vehicles Clara Sloan was in her new semiautonomous car as it drove down California Route 101 when she hit typical morning traffic. The car changed the arrival time to 10 minutes later than she had planned. She hoped to make it to her office in Mountain View, California, by 11:00 a.m. for a meeting with her team. Sloan worked at Pied Piper, a growing tech firm that had earned its stripes in Silicon Valley after creating an impressively fast compression algorithm for eventual use in a wide array of applications, including the most anticipated products of artificial intelligence, drone racing, and autonomous vehicles (AVs). Promoted to senior product manager of Pied Piper's AV division a year ago, Sloan and her team had chalked up some wins, most notably by accomplishing more than 70,000 miles of AV test drives with no accidents. On two occasions, the Pied Piper car had collided with a utility pole and a fire hydrant, but no humans or other cars were involved. Despite its success, Sloan knew that her team faced fierce competition from Ford, Lexus, and even Tesla (she had bought her Model Z before she joined the group) in bringing AVs to market. A rumor had swept through Silicon Valley that Ford was a year away from launching the next Fusion equipped with an autonomous feature. The race to launch the first mass-market AV program was on, and Sloan's development team was not about to lose that honor to what it called “a pack of programmers” from Detroit, Michigan. The stakes regarding this morning's meeting could not have been higher. Sloan and her team had just learned the night before that Pied Piper's first driverless car had been in an accident that had killed a 26-year-old jogger. News of the accident and outrage over the death of a well-loved community member were appearing on social media sites. Sloan felt a deep sadness for the victim's family, and was disappointed and alarmed because like so many others she had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. But the technology and its various complexities were still in a nascent stage; just yesterday, Sloan had read in a Business Insider article that in 2016 AVs were still “sort of in the Wild West of self-driving cars' ethics.” Nonetheless, Sloan and her team needed to decide if their car's algorithm was responsible for this death and, if so, what the plan of action should be. . . .
魔笛手的第一辆无人驾驶汽车出了车祸,撞死了一名26岁的慢跑者。'魔笛手'对受害者的家人深表悲痛,同时也感到失望和担忧,因为该公司曾乐观地认为,无人驾驶汽车最终会彻底消除交通事故。该公司需要确定汽车的算法是否应对这起死亡事件负责,如果是的话,应该采取什么行动计划。花衣魔笛手和自动驾驶汽车克拉拉·斯隆(Clara Sloan)坐在她的新半自动驾驶汽车里,行驶在加州101号公路上,遇到了典型的早晨交通堵塞。汽车把到达时间改为比她计划的晚10分钟。她希望能在上午11点之前赶到位于加州山景城的办公室,与她的团队开会。斯隆曾在Pied Piper工作,这是一家成长中的科技公司,在硅谷赢得了一席之地,因为它创造了一种令人印象深刻的快速压缩算法,最终用于各种应用,包括最受期待的人工智能产品、无人机竞赛和自动驾驶汽车(AVs)。一年前,斯隆被提升为魔笛手自动驾驶部门的高级产品经理,她和她的团队取得了一些成绩,最引人注目的是完成了超过7万英里的自动驾驶测试,没有发生任何事故。有两次,魔笛手汽车与电线杆和消防栓相撞,但没有人或其他车辆卷入其中。尽管取得了成功,但斯隆知道,在将自动驾驶汽车推向市场方面,她的团队面临着来自福特(Ford)、雷克萨斯(Lexus)甚至特斯拉(Tesla)的激烈竞争(她在加入特斯拉之前买了一辆Model Z)。当时有传言称,福特将在一年之后推出配备自动驾驶功能的新一代Fusion。推出首个面向大众市场的自动驾驶软件的竞赛开始了,斯隆的开发团队不打算把这项荣誉输给他们所谓的来自密歇根州底特律的“一群程序员”。今天上午的会议事关重大。前一天晚上,斯隆和她的团队刚刚得知,魔笛手的第一辆无人驾驶汽车出了车祸,导致一名26岁的慢跑者死亡。这起事故的消息以及对一位深受爱戴的社区成员死亡的愤怒出现在社交媒体网站上。斯隆为受害者的家人感到深深的悲伤,她感到失望和震惊,因为和许多人一样,她曾乐观地认为无人驾驶汽车最终会彻底消除交通事故。但这项技术及其各种复杂性仍处于初级阶段;就在昨天,斯隆在《商业内幕》(Business Insider)的一篇文章中读到,2016年的自动驾驶汽车仍“处于无人驾驶汽车伦理的狂野西部”。尽管如此,斯隆和她的团队需要确定他们的汽车算法是否应该对这次死亡负责,如果是的话,应该采取什么行动计划. . . .
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引用次数: 0
An Introduction to Zero-Coupon Risk-Free Bonds 零息无风险债券简介
Pub Date : 2017-08-04 DOI: 10.2139/ssrn.3010601
Michael J. Schill
This note introduces students to the basics of bonds and the time value of money through the simplest of financial contracts—the zero-coupon risk-free bond contract. The note covers the concepts of present value, yield to maturity, and bond pricing conventions. The note is appropriate as a companion for the Bond Trader simulation. A demo for this simulation is available at https://forio.com/simulate/darden/bond-trader-demo/. Excerpt UVA-F-1799 Rev. Sept. 7, 2018 An Introduction to Zero-Coupon Risk-Free Bonds One of the central principles of finance is that things that pay identical amounts have identical values. This principle is called the “Law of One Price.” The Law of One Price implies that one can value one financial contract by observing the value of another financial contract with similar expected return and risk. A related concept used in finance is that of “home cooking.” In financial markets one can “home cook” a version of a prevailing contract by combining existing financial products to create a “home-cooked” version. As such, the “home-cooked” version has the same value as, say, the “store-bought” version. As an example of this concept, suppose that you often buy chicken teriyaki sandwiches at a local food truck called the Big Kahuna. Your brother Rupert, an enterprising young man, has figured out how to exactly replicate the Big Kahuna chicken teriyaki sandwich. What is the value of Rupert's “home-cooked” exact replication of the Big Kahuna sandwich? Since the two sandwiches are identical, the sandwiches have the same value according to the Law of One Price. In finance, we will determine the value of a financial contract by observing the value of an identical replication of that contract that we can “cook up” by combining other contracts that are traded in security markets. In this note, we explore some first principles of pricing financial contracts using the Law of One Price. Although debt contracts go by many names, to simplify the discussion in this note we will use the term “bond” to denote any market-traded debt contract. Because the principles used to value simple contracts also apply to complicated contracts, we begin with the simplest of financial contracts—the zero-coupon risk-free bond contract. “Zero-coupon” bonds are simple promises to pay a certain amount at a specific point in time without any promise of making interest payments (or coupon payments) along the way. Zero-coupon bonds are simple IOUs. “Risk-free” bonds are promises that have certainty in the contracted payment. A risk-free promise of $ 1,000 is a sure promise that the payment will be made (there is no possibility of default or failure to make payment). . . .
本笔记通过最简单的金融合约——零息无风险债券合约,向学生介绍债券的基础知识和货币的时间价值。该说明涵盖了现值、到期收益率和债券定价惯例的概念。该笔记适合作为Bond Trader模拟的同伴。此模拟的演示可在https://forio.com/simulate/darden/bond-trader-demo/上获得。零息无风险债券简介金融的核心原则之一是,支付相同金额的东西具有相同的价值。这一原则被称为“一价定律”。一价定律意味着,人们可以通过观察另一份预期收益和风险相似的金融合约的价值来评估一份金融合约的价值。金融中使用的一个相关概念是“家常菜”。在金融市场上,人们可以将现有的金融产品组合在一起,创造一个“家庭烹饪”版本的现行合同。因此,“家庭烹饪”的版本与“商店购买”的版本具有相同的价值。作为这个概念的一个例子,假设你经常在当地一家名为Big Kahuna的食品卡车上购买照烧鸡肉三明治。你的弟弟鲁伯特,一个有进取心的年轻人,已经找到了如何完全复制大卡胡纳鸡照烧三明治的方法。鲁珀特的“家常菜”复制大卡胡纳三明治的价值是什么?由于这两个三明治是相同的,根据一价定律,这两个三明治具有相同的价值。在金融领域,我们将通过观察该合约的相同副本的价值来确定金融合约的价值,我们可以通过组合在证券市场上交易的其他合约来“编造”该合约。在本文中,我们将探讨使用一价定律为金融合约定价的一些基本原则。虽然债务合约有许多名称,但为了简化本文的讨论,我们将使用“债券”一词来表示任何在市场上交易的债务合约。因为用于评估简单合约的原则也适用于复杂合约,所以我们从最简单的金融合约——零息无风险债券合约开始。“零息”债券只是承诺在特定时间点支付一定金额,而不承诺沿途支付利息(或息票)。零息债券就是简单的白条。“无风险”债券是在合同支付方面具有确定性的承诺。1000美元的无风险承诺是肯定会付款的承诺(不存在违约或无法付款的可能性). . . .
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