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The Battle for Logan Airport: Jetblue Airways Versus American Airlines 洛根机场之战:捷蓝航空与美国航空
Pub Date : 2017-06-02 DOI: 10.2139/ssrn.2975232
Jared D. Harris, M. Lenox
JetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential competitive responses that he might expect from such established airlines as American Airlines, so he can anticipate and prepare. As the largest major carrier operating out of Logan, American had more at risk than the other major carriers and had not yet decided how best to compete with the LCCs. How would American respond?This case is a counterpart to S-0116, which takes the perspective of the incumbent, American Airlines. Instructors who wish to teach S-0229 will also need accompanying materials S-0250 and S-0118. Excerpt UVA-S-0229 Rev. May 20, 2015 The Battle for Logan Airport: JetBlue Airways versus American Airlines Low-fare doesn't have to be no-frills anymore. In the New Year, JetBlue will liberate Bostonians from high fares and offer a unique travel experience with new planes with 34-inch seat pitch for most seats, free in-flight satellite TV, and award-winning friendly service. We don't charge for snacks either—and you can have as many as you like. Bostonians will also find our operational performance liberating, as we have been an industry leader in completion factor, on-time arrivals, and customer complaints, as measured by the Department of Transportation. —David Neeleman, CEO of JetBlue Airways It was Friday, January 2, 2004, and Seth Norris, VP of strategy for JetBlue Airways, knew that his planned New Year's resolution for a better work/life balance would have to wait. His company was only five days away from entering the Boston market by establishing a presence at Logan Airport. Norris specifically considered the range of potential competitive responses that he might expect from such established carriers as American Airlines so he could anticipate and prepare. Norris most certainly did not want to see a repeat of what had happened at the Atlanta hub of Delta Air Lines. After eight months of fierce competitive pressure following JetBlue's entry, JetBlue had been forced to pull out of that airport. Norris evaluated the events of the past several months and prepared to make a presentation to CEO David Neeleman on his analysis of how American and others might retaliate and his recommendations for advance planning. From late May 2003 to January 2004, competition in the Boston market had intensified as first Song, a new low-cost carrier (LCC) owned by Delta, and then JetBlue announced plans to begin offering service in and out of Logan Airport. JetBlue was one of the most recent entrants into the LCC market and had been growing at a pace well beyond its peers for several years. Both Song and JetBlue aimed to target many of the most profitable routes served by American, the largest carrier out of Boston. Given the success of JetBlue and other LCCs in other markets, Norris believed there was a good chance that the low-fare prices JetBlue
捷蓝航空公司(JetBlue Airways)在洛根国际机场(Logan International Airport)建立了业务,距离进入波士顿市场只有五天的时间。JetBlue的战略副总裁考虑到他可能从美国航空这样的老牌航空公司那里得到的潜在竞争反应的范围,因此他可以预测和准备。作为洛根港最大的主要航空公司,美国航空比其他主要航空公司面临更大的风险,而且还没有决定如何最好地与低成本航空公司竞争。美国人会作何反应?这个案例与S-0116类似,S-0116代表了现任美国航空公司的观点。希望教授S-0229的教师还需要随附材料S-0250和S-0118。洛根机场之战:捷蓝航空与美国航空低价机票不再是无装饰的了。在新的一年里,捷蓝航空将把波士顿乘客从高昂的票价中解放出来,并提供独特的旅行体验,新飞机的大多数座位都有34英寸的间距,免费的机上卫星电视,以及屡获殊荣的友好服务。我们也不收零食的钱,你可以想吃多少就吃多少。波士顿人也会发现我们的运营表现得到了解放,因为根据交通部的衡量,我们在完工率、准时到达率和客户投诉方面一直处于行业领先地位。那是2004年1月2日,星期五,捷蓝航空公司战略副总裁塞斯·诺里斯知道,他的新年计划——更好地平衡工作和生活——要推迟了。他的公司在洛根机场(Logan Airport)设立了办事处,距离进入波士顿市场只有五天的时间。诺里斯特别考虑了像美国航空这样的老牌航空公司可能出现的竞争反应,这样他就可以预测并做好准备。诺里斯当然不希望看到达美航空亚特兰大枢纽发生的事情重演。在捷蓝航空进入后的8个月的激烈竞争压力下,捷蓝航空被迫退出了该机场。诺里斯对过去几个月发生的事件进行了评估,并准备向首席执行官大卫·尼尔曼(David Neeleman)做报告,介绍他对美国和其他国家可能如何报复的分析,以及他对提前计划的建议。从2003年5月底到2004年1月,波士顿市场的竞争愈演愈烈,达美航空(Delta)旗下的一家新的低成本航空公司(LCC),以及随后的捷蓝航空(JetBlue)宣布计划开始提供进出洛根机场的服务。捷蓝航空是最近进入低成本航空市场的公司之一,几年来一直以远远超过同行的速度增长。宋航空和捷蓝航空都瞄准了美国航空(波士顿以外最大的航空公司)提供的许多最赚钱的航线。鉴于捷蓝航空和其他低成本航空公司在其他市场的成功,诺里斯认为,捷蓝航空提供的低票价很有可能会降低美国航空在这些航班上的定价权和载客率(一种衡量运力利用率的标准指标),并使这家庞大的航空公司不得不做出反应,以保持市场份额. . . .
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引用次数: 1
The Coronet—Cameron Baker 《王冠》——卡梅隆·贝克
Pub Date : 2017-06-02 DOI: 10.2139/ssrn.2975133
Sherwood C. Frey, M. Colebank, P. Bacon
This case and its companion, "The Coronet—Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car. Excerpt UVA-QA-0763 Rev. Apr. 27, 2012 The Coronet—Cameron Baker Five years ago, an old car came into Cameron Baker's life. The grandiose plan had been to restore the car into a showpiece as a family project during Baker's son's high school years. During those years, little had been done on the car, and upon Baker's son's graduation from high school, he had lost all interest in the project. Nonetheless, the elder Baker maintained sentimental hopes that someday the project would resume. Last week, however, Baker's son announced he would not have time to work on the car. Baker's spouse then declared, “Get it out of our backyard, now!” The car needed to go so that a fire pit could be built on that spot for the neighborhood picnic next month. Having a dilapidated car sitting in the backyard was not the image the Bakers wanted to project. The car was a 1970 Dodge Coronet. It had the same body as the 1970–73 Dodge Charger, Plymouth Road Runner, and Dodge Super Bee, so all the body parts were interchangeable, which made it an ideal car to restore. Regrettably, the car was not a Super Bee, which was by far the most valuable of the three models. Last year, a fully restored Super Bee had sold at a classic car auction for $ 81,000. Baker's “backyard wreck” was in fair to poor condition. The two front doors were in good shape with no rust and with the original glass windows. There was only minimal rust in the trunk. The metal on the back quarter panels showed minor rust holes and would require an expert to repair them. The rest of the car was rather rough: The front window was cracked, the interior upholstery would need to be completely replaced, and the motor was complete but did not run. The car would roll onto a trailer. Baker had checked with the local junk dealer and was offered $ 500 for the scrap value of the metal. Baker had also been perusing several local used-car classified websites for several weeks and had not seen a truly comparable car for sale. Baker had seen a 1971 model that sold for $ 1,200, but the motor ran. It was time to sell this thing, clean up the backyard, and build the new fire pit. Baker advertised the car on two local classified-ad websites as for sale and “in fair condition, best offer.” It had been listed for two weeks without one phone call. . . .
这个案例和它的同伴“The Coronet-Leslie Forsyte”(UVA-QA-0764)是为本科生、高管教育和MBA观众准备的。它们是为“讨价还价与谈判”选修课写的。这个案例是从卡梅隆·贝克的角度出发的,他拥有一辆1970年的道奇冠状车,需要卖掉这辆车。贝克有一个潜在的买主来看车了。五年前,一辆旧车走进了卡梅伦·贝克的生活。这个宏伟的计划是在贝克儿子上高中的时候,把这辆车修复成一个家庭项目,作为一个展示品。在那些年里,汽车几乎没有什么进展,贝克的儿子高中毕业后,他对这个项目完全失去了兴趣。尽管如此,老贝克仍然满怀深情地希望,总有一天这个项目会恢复。然而,上周,贝克的儿子宣布他没有时间修理这辆车。贝克的妻子喊道:“把它从我们的后院赶出去,马上!”那辆车需要开走,以便在下个月的社区野餐时在那个地方建一个火坑。一辆破旧的汽车停在后院并不是贝克夫妇想要展示的形象。那辆车是1970年的道奇冠状车。它的车身与1970-73年的道奇充电器、普利茅斯公路跑者和道奇超级蜜蜂一样,所以所有的车身部件都是可互换的,这使它成为修复的理想汽车。遗憾的是,这辆车不是“超级蜜蜂”,而“超级蜜蜂”是三款车中最有价值的。去年,一辆完全修复的超级蜜蜂在一场老爷车拍卖会上以8.1万美元的价格售出。贝克的“后院残骸”状况相当糟糕。两个前门完好无损,没有生锈,还保留着原来的玻璃窗。后备箱里只有很少的锈。后四分之一面板上的金属显示出轻微的锈孔,需要专家来修复。汽车的其他部分相当粗糙:前窗裂了,内部装潢需要完全更换,马达是完整的,但不能运转。汽车会滚到拖车上。贝克咨询了当地的旧货经销商,有人出价500美元购买这些金属的废料价值。贝克也在几个当地的二手车分类网站上浏览了几个星期,但没有看到一辆真正类似的车在出售。贝克曾见过一款1971年的车型,售价1200美元,但发动机却能运转。是时候卖掉这东西,清理后院,建一个新的火坑了。贝克在当地的两个分类广告网站上为这辆车做了广告,称其“状况良好,价格最优惠”。它已经上市两周没有一个电话. . . .
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引用次数: 0
Philip Morris USA: Life after the Master Settlement Agreement (a) 菲利普莫里斯美国公司:主和解协议后的生活(一)
Pub Date : 2017-06-02 DOI: 10.2139/ssrn.2975205
M. Moore, A. Wicks, Elizabeth Powell, B. Correll
When Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between four major tobacco companies, including PMUSA, and 46 states. The A-case concludes with Symanczyk contemplating how he will draft a new mission, values and strategy statement for the company. Excerpt UVA-S-0157 March 25, 2010 PHILIP MORRIS USA: LIFE AFTER THE MASTER SETTLEMENT AGREEMENT (A) As 1999 drew to a close, Michael Szymanczyk took stock of the remarkable rise and dramatic decline of cigarette smoking over the past century. Szymanczyk had joined Philip Morris USA (PMUSA) in 1990 as senior vice president of sales; recognized for his ability to command as well as his commanding presence, Szymanczyk had been promoted to president and CEO in 1997, becoming the unit's fifth CEO in 10 years. One of his first actions when he took the new position in December 1997 was to re-envision PMUSA's mission, values, and strategy. Szymanczyk was promoted amid a sea change in U.S. public opinion and policy prior to the 1998 Master Settlement Agreement (MSA), whereby PMUSA and three other tobacco companies paid $ 206 billion to 46 states to cover the public health costs of tobacco use and to put an end to state class-action lawsuits being brought against their companies. With U.S. cigarette sales smoldering and pressure from public health advocates increasing, Szymanczyk had to steer the company into the next millennium. How could PMUSA, the kingpin of U.S. tobacco, survive in such an antitobacco atmosphere? How could he rally employees embittered from years of battling the backlash? Should the company get out of tobacco altogether or simply change the way it did business? . . .
1997年,菲利普莫里斯美国公司(Philip Morris USA)总裁兼首席执行官迈克尔•赛门铁克上任后,就开始重新思考如何在公众(尤其是年轻人)对吸烟对健康的负面影响感到愤怒之际,带领公司向前发展。本案例回顾了美国烟草和吸烟的社会和经济历史,并提供了包括PMUSA在内的四家主要烟草公司与46个州之间的总和解协议(MSA)相关危机的背景。最后,赛门铁克考虑了他将如何为公司起草一份新的使命、价值观和战略声明。菲利普莫里斯美国:大和解协议后的生活(A)随着1999年接近尾声,迈克尔·西曼茨克对过去一个世纪吸烟率的显著上升和急剧下降进行了评估。西曼奇克于1990年加入菲利普莫里斯美国公司(PMUSA),担任销售高级副总裁;Szymanczyk因其指挥能力和指挥风度而受到认可,于1997年被提升为总裁兼首席执行官,成为该部门10年来的第五位首席执行官。1997年12月,他上任后的第一件事就是重新规划PMUSA的使命、价值观和战略。Szymanczyk的升职正值1998年《总体和解协议》(Master Settlement Agreement, MSA)达成之前,美国公众舆论和政策发生巨大变化。根据该协议,PMUSA和另外三家烟草公司向46个州支付了2,060亿美元,以支付烟草使用的公共卫生费用,并结束各州对其公司提起的集体诉讼。随着美国香烟销售的低迷和来自公共健康倡导者的压力越来越大,西曼茨克不得不带领公司进入下一个千年。美国烟草巨头PMUSA公司如何能在这样一个反烟草的氛围中生存?他如何才能让多年来与反弹作斗争的员工重新振作起来?该公司是应该彻底退出烟草行业,还是干脆改变经营方式?……
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引用次数: 0
Studies in Managerial Judgment 管理判断研究
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2975096
D. Clyman, Jennifer Smokevitch
This case and its companion, "Studies in Managerial Decision Making" (QA-0494), consist of exercises that demonstrate several cognitive biases that are likely to affect judgment in decision making. They complement a curriculum focused on the normative approach to decision analysis by demonstrating real-world examples of how decision making can be skewed. The cases cover four of the main categories of heuristics: representativeness, availability, anchoring, and framing and are intended for students who have developed expertise with decision-tree analysis. (A teaching note is available.) Excerpt UVA-QA-0493 Rev. Jan. 7, 2011 STUDIES IN MANAGERIAL JUDGMENT 1. Ann is finishing her MBA at a prestigious university in the southeast. Upon completion of her MBA, Ann is more likely to take a job in: A. Management of the arts. B. Management consulting. . . .
这个案例和它的同伴“管理决策研究”(QA-0494),由演示几种可能影响决策判断的认知偏差的练习组成。他们通过展示决策是如何被扭曲的现实世界的例子来补充侧重于决策分析的规范方法的课程。这些案例涵盖了启发式的四个主要类别:代表性、可用性、锚定性和框架性,旨在为具有决策树分析专业知识的学生提供帮助。(可提供教学笔记)摘自UVA-QA-0493, 2011年1月7日修订,管理判断研究1。安即将在东南部一所著名大学完成MBA学业。完成MBA学业后,安更有可能从事以下工作:a .艺术管理。B.管理咨询. . . .
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引用次数: 0
Naandan and Jain: Leave this World Better than You Found it Naandan和Jain:让这个世界比你发现的更美好
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2975030
Gal Raz, Gerry Yemen
India-based firm, Jain Irrigation Systems (Jain Irrigation), and its acquisition of NaanDan Irrigation Systems (NaanDan) offers an opportunity to explore supply chain sourcing and coordination as well as shupply chain management and global innovation. At the time of the case, Jain Irrigation's supply chain focus was mainly in India and the United States. While Jain Irrigation had deep knowledge of and production capabilities in the agriculture industry, Jain Irrigation believed that it would benefit from an Israel-based drip-irrigation company's technology and supply chain, so it arranged a meeting to talk about a joint venture. From its humble beginnings on a kibbutz in 1930, NaanDan had become a major manufacturer of micro irrigation with a global presence. NaanDan had manufacturing facilities in Israel, the United States, Chile, Brazil, Spain, and Australia. With its vast supply chain, NaanDan could get its product anywhere in the world. What the company leaders wanted was to create a competitive advantage through an investment in technology. In early 2007, NaanDan announced on its website that it was looking for a partner. The question was, should it sell the company to a large global firm such as John Deere, which had formed its own micro- and drip-irrigation business in 2006, seek private equity firms that had industry-specific knowledge and global networks, or pursue opportunities with competitors? Excerpt UVA-OM-1547 Rev. Apr. 3, 2017 NaanDan and Jain: Leave This World Better Than You Found It Farmers in the seventh-largest county in the world did a lot of talking about the weather—especially about rain or lack of it. The India-based firm Jain Irrigation Systems (Jain Irrigation), whose founder, Bhavarlal H. Jain, established the company with a mission to “leave this world better than you found it,” had been searching for an opportunity to help advance micro irrigation worldwide and gain competencies in that area. Thus far, Jain Irrigation's supply chain focus was mainly in India and the United States. While Jain Irrigation had deep knowledge of and production capabilities in the agriculture industry, the company believed that it would benefit from an Israeli-based drip-irrigation company's technology and supply chain, and NaanDan of Israel seemed like a good possibility, so it arranged a meeting to talk about a joint venture. From its humble beginnings on a kibbutz in 1930, NaanDan Irrigation Systems (NaanDan) had become a major manufacturer of micro irrigation with a global presence. NaanDan had manufacturing facilities in Israel, the United States, Chile, Brazil, Spain, and Australia. With its vast supply chain, NaanDan could get its product anywhere in the world. What the company leaders wanted was to create a competitive advantage through an investment in technology. In early 2007, NaanDan announced on its website that it was looking for a partner. The question was about the best way to enable the company to make this investmen
印度公司Jain Irrigation Systems (Jain Irrigation)及其对NaanDan Irrigation Systems (NaanDan)的收购为探索供应链采购和协调以及供应链管理和全球创新提供了一个机会。在该案件发生时,Jain Irrigation的供应链主要集中在印度和美国。虽然Jain Irrigation在农业领域有着深厚的知识和生产能力,但Jain Irrigation认为,它将受益于一家以色列滴灌公司的技术和供应链,因此它安排了一次会议,讨论成立合资企业。从1930年在一个基布兹上不起眼的开始,NaanDan已经成为一个具有全球影响力的微型灌溉的主要制造商。南丹在以色列、美国、智利、巴西、西班牙和澳大利亚都有生产设施。凭借其庞大的供应链,南丹可以将其产品运往世界任何地方。公司领导人想要的是通过对技术的投资来创造竞争优势。2007年初,NaanDan在其网站上宣布正在寻找合作伙伴。问题是,它是应该将公司出售给约翰迪尔(John Deere)这样的大型跨国公司,还是寻找拥有特定行业知识和全球网络的私人股本公司,或者与竞争对手一起寻求机会?约翰迪尔在2006年成立了自己的微灌和滴灌业务。NaanDan和Jain:让这个世界变得比你发现的更美好这个世界上第七大国家的农民经常谈论天气,特别是关于下雨或缺雨。总部位于印度的贾因灌溉系统公司(Jain Irrigation)的创始人巴瓦拉尔·h·贾因(Bhavarlal H. Jain)创立了这家公司,其使命是“让这个世界比你发现的更美好”,该公司一直在寻找机会,帮助推动全球微灌技术的发展,并在该领域获得竞争力。到目前为止,Jain Irrigation的供应链主要集中在印度和美国。虽然Jain Irrigation对农业有着深入的了解和生产能力,但该公司认为,以色列滴灌公司的技术和供应链将使其受益,而以色列的NaanDan似乎是一个不错的选择,因此它安排了一次会议,讨论合资事宜。NaanDan灌溉系统公司(NaanDan)从1930年在基布兹(kibbutz)简陋的开始,已经成为一个具有全球影响力的微型灌溉的主要制造商。南丹在以色列、美国、智利、巴西、西班牙和澳大利亚都有生产设施。凭借其庞大的供应链,南丹可以将其产品运往世界任何地方。公司领导人想要的是通过对技术的投资来创造竞争优势。2007年初,NaanDan在其网站上宣布正在寻找合作伙伴。这个问题是关于让公司进行这项投资的最佳方式。它应该把公司卖给像约翰迪尔这样的大型跨国公司吗?约翰迪尔在2006年成立了自己的微灌和滴灌业务;寻找拥有行业特定知识和全球网络的私募股权公司(就像其最大的本土竞争对手Netafim所做的那样);还是在不同地理位置的其他类似公司寻求机会?灌溉用水行业……
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引用次数: 0
Final Exercises at the Darden School 达顿学校的期末练习
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2975022
E. N. Weiss
This brief case discusses the graduation hooding ceremony at the Darden School of Business at the University of Virginia. Its purpose is to provide practice in calculating process operating parameters such as takt time, throughput rate, throughput time, and capacity. It also provides an example of the use of Little's Law and Operator Loading Charts. Excerpt UVA-OM-1538 Rev. Aug. 5, 2015 Final Exercises at the Darden School The University of Virginia (U.Va.), founded in 1819 by Thomas Jefferson, was one of the top-ranked public research universities in the United States. Each year, U.Va. held its Final Exercises on the third weekend of May on its historic Lawn. Each U.Va. school also held a separate diploma ceremony where graduates were hooded and received their official U.Va. diplomas. At the Darden School of Business, one of U.Va.'s 11 schools, the diploma ceremony was held outside on the Darden Grounds. The diploma ceremony process was as follows. Students lined up to be hooded. Professors Venkataraman and Rodriguez performed the actual hooding ceremony. Together, they could hood 12students per minute, on average. After hooding, students waited at the top of the steps to the stage until a Faculty Marshal called their name. This past year, Professor Allayannis read the names of the Global MBA for Executives (GEMBA) students, Professor Wilcox read the names of the MBA for Executives (EMBA) students, and Professors Frank and Parmar read the names of the residential MBA students. There were 29 GEMBA students, 65EMBA students, and 315residential MBA students. Once their name was called, students walked across the stage to Dean Bruner, who handed out their diploma. Then they continued on across the rest of the stage and returned to their seat. The administration had set a target of finishing the diploma ceremony in 60 minutes. The Marshals called names at the rate of one every 7 seconds. It took students an average of 8.2 seconds to walk across the stage, shake the Dean's hand, and receive their diploma. After the handshake, it took students an additional 2 seconds to depart from the stage. There were approximately five students on the stage at any given time (one being hooded, two waiting for their names to be called, one in the process of receiving the diploma and congratulatory handshake, and one finishing the walk across the stage.) . . .
本案例讨论了弗吉尼亚大学达顿商学院(Darden School of Business)的毕业典礼。其目的是提供计算工艺操作参数的实践,如节拍时间、吞吐率、吞吐时间和产能。它还提供了一个使用利特尔定律和算子加载图的例子。弗吉尼亚大学(uva)于1819年由托马斯·杰斐逊(Thomas Jefferson)创建,是美国排名第一的公立研究型大学之一。每年,弗吉尼亚大学。五月的第三个周末,在其历史悠久的草坪上举行了最后的演习。弗吉尼亚大学。学校还举行了一个单独的毕业典礼,毕业生们戴上兜帽,接受了官方的弗吉尼亚大学毕业证书。文凭。在达顿商学院(Darden School of Business),弗吉尼亚大学的一所商学院。毕业典礼在外面的达顿公园举行。毕业典礼流程如下。学生们排着队准备戴上兜帽。文卡塔拉曼教授和罗德里格斯教授表演了真正的戴头套仪式。他们平均每分钟可以接待12名学生。戴上兜帽后,学生们在台阶顶上等着,直到学院指挥叫到他们的名字。在过去的一年里,Allayannis教授宣读了全球高管MBA (GEMBA)学员的名单,Wilcox教授宣读了高管MBA (EMBA)学员的名单,Frank教授和Parmar教授宣读了住校MBA学员的名单。GEMBA学员29人,emba学员65人,住校MBA学员315人。学生们的名字一被点名,他们就走到讲台对面的布鲁纳院长面前,由他颁发毕业证书。然后他们继续穿过舞台的其余部分,回到自己的座位上。校方设定了在60分钟内完成毕业典礼的目标。法警以每7秒一个的速度点名。学生们走过讲台,和院长握手,拿到毕业证书,平均需要8.2秒。握手后,学生们需要额外的2秒钟才能离开舞台。在任何给定的时间,舞台上大约有五个学生(一个戴着兜帽,两个等着叫他们的名字,一个在接受文凭和祝贺握手的过程中,还有一个完成了穿过舞台的行走…)
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引用次数: 0
Napco in 2009: Sales Growth in the Middle East 2009年纳普可:中东地区的销售增长
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2974973
R. Landel, R. Goldberg, Josh Winkle
The background regarding sales for the two-case series "Napco in 2009: Relaunching the Five Stars Restaurants Project" cases A and B, is presented in this case. This case and the two-part series are designed to be used as a set; however, sufficient background is provided in the A case for instructors to use the two-part series independently of this background case. Excerpt UVA-OM-1458 Rev. Mar. 14, 2012 NAPCO IN 2009: SALES GROWTH IN THE MIDDLE EAST Peter Hatem was taking the long flight to Riyadh, Saudi Arabia, out of Washington-Dulles International Airport. He settled into his seat and began thinking about the new ideas that he had recently generated to achieve 20% sales growth for the National Paper Products Company (Napco) in Gulf Cooperation Council (GCC) countries. Hatem was returning from the Darden Graduate School of Business Administration where he had just completed the summer 2009 Executive Program (TEP). During TEP, he had the opportunity to reexamine his plans for a pilot sales force development initiative he called the Five Stars Restaurants Project. Hatem was the area general manager for Napco in Riyadh and for the Napco Consumer Products Company in Dammam. Napco operated throughout the Middle East and in Egypt and the United Kingdom (Figure 1). Figure 1. Napco locations. Source: Company document; used with permission. . . .
本案例介绍了“2009年纳普可:重新启动五星级餐厅项目”案例A和案例B的销售背景。本案例和由两部分组成的系列被设计为一个集合;然而,在A案例中提供了足够的背景,以便教师独立于此背景案例使用两部分系列。2009年NAPCO:中东地区的销售增长Peter Hatem从华盛顿杜勒斯国际机场乘长途飞机前往沙特阿拉伯的利雅得。他在座位上坐了下来,开始思考他最近为海湾合作委员会(GCC)成员国的国家纸制品公司(Napco)实现20%销售额增长而产生的新想法。当时,哈特姆刚从达顿工商管理研究生院(Darden Graduate School of Business Administration)回来,在那里他刚刚完成了2009年夏季高管课程(TEP)。在TEP期间,他有机会重新审视他的销售力量发展试点计划,他称之为五星级餐厅项目。哈特姆是利雅得纳普科和达曼纳普科消费品公司的地区总经理。Napco在整个中东、埃及和英国开展业务(图1)。Napco位置。资料来源:公司文件;经许可使用. . . .
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引用次数: 0
A Late Night at the Virginian Restaurant 在弗吉尼亚餐厅的深夜
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2975032
R. Landel, S. Boes
In this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on their own or using a simulation created with AnyLogic software.This exercise is supported by "A Late Night at The Virginian Restaurant: Model Documentation and Guide" (UVA-OM-1553). After learning the steps to run the model, students are asked to run it for four hours of simulated time under the four scenario conditions. Excerpt UVA-OM-1551 Dec. 2, 2016 A Late Night at The Virginian Restaurant The manager of The Virginian, a small restaurant and bar in Charlottesville, has approached you and asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at .) The uniquely small size and location of the bar make The Virginian's service problem particularly challenging. The bar is especially narrow, which means there is only an opportunity for one long queue to form for customers ordering beer, wine, and other beverages. Right now the bar manager believes that there are, on average, around 10 customers in line at one time between 10:00 p.m. and 2:00 a.m. This makes the bar area very crowded and hurts business. The bartenders estimate that customers arrive at The Virginian randomly at an average of three per minute. The manager would like to get the average queue size below two, using the fewest number of bartenders possible. The system estimates that three new customers desire a drink every minute. Right now there are two bartenders. How many bartenders would the manager need to get the average queue size below two customers? Run the model for four hours of simulated time. 1. Scenario 1: Service time is triangular; it takes a bartender between 15 seconds and 75 seconds to fill a drink order, the most common time being 30 seconds. . . .
在这个练习中,夏洛茨维尔的一家小餐厅兼酒吧the virginia的经理请求帮助,以减少其酒吧的平均排队人数。维吉尼亚号以其快速稳定的服务而自豪。(请登录http://thevirginiancville.com/观看视频。)学生们被提供了四个场景来指导他们的分析。学生通过自己准备模拟模型或使用AnyLogic软件创建的模拟来进行分析。这个练习得到了“弗吉尼亚餐厅的深夜:模型文档和指南”(UVA-OM-1553)的支持。在学习了运行模型的步骤后,学生们被要求在四种场景条件下运行四个小时的模拟时间。弗吉尼亚餐厅的深夜夏洛茨维尔一家小餐厅兼酒吧的经理找到你,希望你能帮助他减少酒吧里排队的平均人数。维吉尼亚号以其快速稳定的服务而自豪。(点击这里观看视频。)独特的小尺寸和酒吧的位置使弗吉尼亚人的服务问题特别具有挑战性。酒吧特别窄,这意味着顾客点啤酒、葡萄酒和其他饮料的时候只能排一个长队。现在,酒吧经理认为,在晚上10点到凌晨2点之间,平均一次有大约10名顾客在排队。这使得酒吧区非常拥挤,影响了生意。调酒师估计,顾客随机来到弗吉尼亚,平均每分钟有三个。经理希望将平均排队人数控制在2人以下,使用尽可能少的调酒师。该系统估计每分钟会有三位新顾客想要喝一杯。现在有两个调酒师。经理需要多少调酒师才能使平均排队人数低于两个顾客?将模型运行4个小时的模拟时间。1. 场景1:服务时间为三角形;调酒师需要15秒到75秒来完成一杯酒,最常见的时间是30秒. . . .
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引用次数: 0
Specialty Distilled Chemicals Corporation 特种蒸馏化学品公司
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2975062
William W. Sihler
Producer of high-value, small quantity chemicals is troubled by inaccurate weighing and filling which result in customer complaints of shortages. Considering that competition is based on customer service, the president is anxious to pinpoint the extent and case of the problem. Machinery and labor problems might be responsible, assuming that there are shortages in completed inventory. A sample has been taken of five items, and the question is whether to sample further, to refill and reprocess, or to ship somewhat more than the customer wants. Excerpt UVA-QA-0051 Specialty Distilled Chemicals Corporation Wiping his hand across his forehead, Mr. Robert Bannerman put down the telephone. He had just received the third call in a week complaining about a shipment that had averaged on the short side. To compound his irri­tation, he had learned the week before that consumption of material in the previous month was substantially in excess of the amounts needed given the output of finished goods. Since he knew that there had not been a change in work-in-process, Mr. Bannerman presumed that either there had been considerable waste or that some orders had been overfilled. Specialty Distilled Chemicals Corporation, of which Mr. Bannerman was president, was a small, regional processor and compounder of specialty chemical products. The company's line was a broad one, with its products typically being packaged in small units of high value. Individual containers ranged from one quart to 10 gallons and seldom were larger than 50 gallons. Although the composition of Specialty's products required great care, packaging them was less difficult. Weight sensitive machinery was used, but frequent changes in product, slight variations in density between batches, and the impact of certain compounds on the machinery itself adversely affected accuracy. Specialty Distilled Chemicals was one of 15 odd companies competing in a large metropolitan area. Competition was generally on the basis of customer service rather than on price because all firms could purchase raw materials at about the same cost. Margins were satisfactory but not generous, a situation Mr. Bannerman found tolerable given the relatively low fixed costs and high variable labor and material requirements. . . .
高价值、小批量化学品的生产商受到称重和灌装不准确的困扰,导致客户抱怨短缺。考虑到竞争的基础是顾客服务,总统急于查明问题的范围和情况。假设在已完成的库存中存在短缺,机器和劳动力问题可能是主要原因。已经取了五件样品,问题是是否要进一步取样,重新填充和再加工,或者发货比客户想要的多一些。节选UVA-QA-0051专业蒸馏化学品公司罗伯特·班纳曼先生用手擦了擦额头,放下了电话。他刚刚接到一个星期内的第三个电话,抱怨这批货平均少了一半。更让他恼火的是,一周前他得知,考虑到产成品的产量,上个月的材料消耗量大大超过了所需的数量。由于他知道在制品没有变化,班纳曼先生推测要么有相当大的浪费,要么有些订单已经超额完成。Specialty Distilled Chemicals Corporation (Bannerman先生担任总裁)是一家小型的地区性加工企业和特种化学产品的复合企业。该公司的产品线很广,其产品通常以高价值的小单位包装。单个容器从一夸脱到10加仑不等,很少超过50加仑。虽然Specialty产品的成分需要非常小心,但包装它们却不那么困难。使用了重量敏感机器,但产品的频繁变化,批次之间密度的微小变化以及某些化合物对机器本身的影响对准确性产生不利影响。专业蒸馏化学品公司是在大都市地区竞争的15家公司之一。竞争一般是基于客户服务而不是价格,因为所有公司都可以以相同的成本购买原材料。利润率令人满意,但并不慷慨,鉴于相对较低的固定成本和较高的可变劳动力和材料需求,Bannerman先生认为这种情况是可以容忍的. . . .
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引用次数: 0
Living Lean: Belinda, Bags, and Batches 精益生活:贝琳达,袋装和批量
Pub Date : 2017-06-01 DOI: 10.2139/ssrn.2974980
E. N. Weiss, R. Goldberg
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store on Thanksgiving is sensitive to the relative merits and waste of two types of checkout aisle. Excerpt UVA-OM-1466 Rev. Oct. 24, 2013 LIVING LEAN: Belinda, Bags, and Batches Illustrations by Michael Twery. Around 2:00 p.m. on Thanksgiving Day, as guests began to arrive, Belinda took the turkey, glistening and brown, out of the oven. She had left just enough time to whip up some gravy on the stovetop and warm up the mashed potatoes and sweet potato casserole that had been cooked the day before. As her friends and family entertained themselves and waited for mealtime, Belinda peered into cabinets that had not been cleaned out in over a year and failed to find any flour for the gravy. All the activity was starting to give her a headache, so she took some ibuprofen. . . .
本案例是“生活精益”系列的一部分,该系列介绍了精益过程改进旅程的可访问的日常场景。在这集关于分批处理的节目中,一位女士在感恩节冲向杂货店,她对两种结账通道的相对优点和浪费很敏感。摘自UVA-OM-1466 Rev. 2013年10月24日,LIVING LEAN: Belinda, Bags, and Batches作者:Michael Twery感恩节那天下午两点左右,客人们陆续到来,贝琳达把火鸡从烤箱里拿了出来,火鸡闪闪发光,呈棕色。她只剩下足够的时间在炉子上搅拌一些肉汁,加热前一天做的土豆泥和红薯砂锅。当她的朋友和家人自得其乐,等着吃饭的时候,贝琳达在一年多没有打扫过的橱柜里找了找,没有找到做肉汁的面粉。所有的活动开始让她头疼,所以她吃了一些布洛芬. . . .
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引用次数: 0
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