Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893897
Saeed Alzahrani, T. Daim
In the recent years, there has been a massive attention toward cryptocurrency. The development of the blockchain technology has enabled the cryptocurrency to invade the financial industry by providing, to some extent, an alternative banking system with extra benefits such as lower cost of transaction, faster transaction processing, and higher level of privacy. Bitcoin is the first completely decentralized digital currency to exist in the cryptocurrency market. People have adopted cryptocurrency for several reasons. This adoption is a purchasing decision where the users make the adoption decision based on set of factors that matter to them. This paper aims at evaluating the factors impacting the cryptocurrency adoption decision. To do so, we have identified the factors that the users consider when making the purchasing decision based on a comprehensive review of recent literature and expert's inputs. The objectives of the paper are to: (1) identify the factors impacting the adoption decision, (2) and determine the ranking of these factors based on the quantification of users' judgments. This paper proposes a Hierarchical Decision Model (HDM) to understand the users' decision to adopt cryptocurrency. The model suggests four main perspectives that influence the adoption decision namely: economic, technical, social, and personal. Every perspective consists of set of related criteria. We then used the pairwise comparison method to assess the importance of the perspectives and criteria to the overall objective of the model. The findings of this study suggest that users evaluate and make their decision mostly from economic and social perspectives. The top criteria found to influence the cryptocurrency adoption decision are the investment opportunity, subjective norms, businesses acceptance, privacy, and global attention. This paper provides insights into the factors impacting the adoption decision and their importance level. It also helps the cryptocurrency developers to understand the consumers' adoption criteria to encourage cryptocurrency adoption.
{"title":"Evaluation of the Cryptocurrency Adoption Decision Using Hierarchical Decision Modeling (HDM)","authors":"Saeed Alzahrani, T. Daim","doi":"10.23919/PICMET.2019.8893897","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893897","url":null,"abstract":"In the recent years, there has been a massive attention toward cryptocurrency. The development of the blockchain technology has enabled the cryptocurrency to invade the financial industry by providing, to some extent, an alternative banking system with extra benefits such as lower cost of transaction, faster transaction processing, and higher level of privacy. Bitcoin is the first completely decentralized digital currency to exist in the cryptocurrency market. People have adopted cryptocurrency for several reasons. This adoption is a purchasing decision where the users make the adoption decision based on set of factors that matter to them. This paper aims at evaluating the factors impacting the cryptocurrency adoption decision. To do so, we have identified the factors that the users consider when making the purchasing decision based on a comprehensive review of recent literature and expert's inputs. The objectives of the paper are to: (1) identify the factors impacting the adoption decision, (2) and determine the ranking of these factors based on the quantification of users' judgments. This paper proposes a Hierarchical Decision Model (HDM) to understand the users' decision to adopt cryptocurrency. The model suggests four main perspectives that influence the adoption decision namely: economic, technical, social, and personal. Every perspective consists of set of related criteria. We then used the pairwise comparison method to assess the importance of the perspectives and criteria to the overall objective of the model. The findings of this study suggest that users evaluate and make their decision mostly from economic and social perspectives. The top criteria found to influence the cryptocurrency adoption decision are the investment opportunity, subjective norms, businesses acceptance, privacy, and global attention. This paper provides insights into the factors impacting the adoption decision and their importance level. It also helps the cryptocurrency developers to understand the consumers' adoption criteria to encourage cryptocurrency adoption.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115659517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893738
Gary Langford, Teresa Langford
Case study methods are used to identify key elements of business models in highly competitive environments. Small businesses, in particular, must rely on entrepreneurial prowess and innovation, adapt to their environment, have sufficient resources, and skillfully manage project outcomes in entrepreneurial start-up situations. This research hypothesized that a problem faced by entrepreneurial organizations is due to the fundamental flaws and poor adaptability of their business models to satisfy needs of customers and prospective customers. The problem is that the flow of value from business to customer was different from the flow of value from business to user. Two kinds of business models were examined — for-profit and non-profit. Each business model is expressed and compared in terms of their inherent systemic nature as both a system and as a system of systems. A systems approach is used to identify the essential requirements for building a sustainable business model through a mix of technology innovations for products and services. This paper reveals why sustainable entrepreneurial businesses can be built regardless of given their status as for-profit or non-profit. The advantages and disadvantages of for-profit and non-profit businesses are discussed.
{"title":"Building a Sustainable Business Model through Technology Entrepreneurship: An Analysis of Business Models from a System and a System of Systems Perspective","authors":"Gary Langford, Teresa Langford","doi":"10.23919/PICMET.2019.8893738","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893738","url":null,"abstract":"Case study methods are used to identify key elements of business models in highly competitive environments. Small businesses, in particular, must rely on entrepreneurial prowess and innovation, adapt to their environment, have sufficient resources, and skillfully manage project outcomes in entrepreneurial start-up situations. This research hypothesized that a problem faced by entrepreneurial organizations is due to the fundamental flaws and poor adaptability of their business models to satisfy needs of customers and prospective customers. The problem is that the flow of value from business to customer was different from the flow of value from business to user. Two kinds of business models were examined — for-profit and non-profit. Each business model is expressed and compared in terms of their inherent systemic nature as both a system and as a system of systems. A systems approach is used to identify the essential requirements for building a sustainable business model through a mix of technology innovations for products and services. This paper reveals why sustainable entrepreneurial businesses can be built regardless of given their status as for-profit or non-profit. The advantages and disadvantages of for-profit and non-profit businesses are discussed.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115803992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893714
H. Kubo, Kazuki Okoso
The current, important global issues include "global warming," "population increase," and "food shortage." Japan, however, experiences problems such as "declining birthrate and aging," "declining agricultural workers," and "increasing abandoned cultivation land." In this study, we developed a new "EZ hydroponic culture method" to solve these problems. In this unique flooded agriculture system, many permeable pots with one seedling, together with fertilizer and culture medium, are mounted on a foamed polystyrene plate and floated on the surface of the water. Its characteristics are high profitability, low initial investment amount, low labor load, and low environmental load. However, this new hydroponic cultivation method differs considerably from traditional agricultural systems in terms of not only technical aspects but also management. It becomes even more prominent by collecting big data using internet of things (IoT) technology and drones as well as artificial intelligence (AI). Therefore, the construction of a new business ecosystem strategy becomes increasingly important. In this research, we proposed the "EZ hydroponic cultivation business ecosystem strategy" using the "Five Frameworks for Constructing Keystone Strategy" proposed by PICMET 2018. Furthermore, its effectiveness was confirmed based on three key performance indicators (productivity, robustness, and niche creation).
{"title":"Business Ecosystem Strategy Using New Hydroponic Culture Method","authors":"H. Kubo, Kazuki Okoso","doi":"10.23919/PICMET.2019.8893714","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893714","url":null,"abstract":"The current, important global issues include \"global warming,\" \"population increase,\" and \"food shortage.\" Japan, however, experiences problems such as \"declining birthrate and aging,\" \"declining agricultural workers,\" and \"increasing abandoned cultivation land.\" In this study, we developed a new \"EZ hydroponic culture method\" to solve these problems. In this unique flooded agriculture system, many permeable pots with one seedling, together with fertilizer and culture medium, are mounted on a foamed polystyrene plate and floated on the surface of the water. Its characteristics are high profitability, low initial investment amount, low labor load, and low environmental load. However, this new hydroponic cultivation method differs considerably from traditional agricultural systems in terms of not only technical aspects but also management. It becomes even more prominent by collecting big data using internet of things (IoT) technology and drones as well as artificial intelligence (AI). Therefore, the construction of a new business ecosystem strategy becomes increasingly important. In this research, we proposed the \"EZ hydroponic cultivation business ecosystem strategy\" using the \"Five Frameworks for Constructing Keystone Strategy\" proposed by PICMET 2018. Furthermore, its effectiveness was confirmed based on three key performance indicators (productivity, robustness, and niche creation).","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123191716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893755
Amir Shaygan, T. Daim
Maturity Models are organizational management tools that have been developed and used for decades as organizations' way of responding to the constant pressure of trying to achieve and maintain competitive advantage through concurrent innovation, quality improvement, and cost reduction. The decision makers in the healthcare industry have been no exception in reaping the benefits of determining the merits and weaknesses of strategies through systematic quality improvement provided by maturity models. Although there are many healthcare maturity models in literature, there is a lack of models that provides managers and decision makers with a systematic, multi-criteria, and quantifiable maturity model. This paper proposes an exploratory model to assess technology management maturity in healthcare organizations by using Hierarchical Decision Model (HDM). The model may help health organizations with pinpointing their strengths and weaknesses in the adoption and implementation of new technologies and technological approaches such as Learning Health Systems (LHS) and their socio-technical infrastructure, while giving them organizational and competitive self-awareness and guide them in setting their strategies and resource allocation. The model will serve as a much-needed technology management tool for hospitals to assess their technology management maturity for both public and organization's advantage in a more effective way.
{"title":"Technology Management Maturity Assessment Model: An Exploratory Multi-Criteria Approach for Healthcare Organizations","authors":"Amir Shaygan, T. Daim","doi":"10.23919/PICMET.2019.8893755","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893755","url":null,"abstract":"Maturity Models are organizational management tools that have been developed and used for decades as organizations' way of responding to the constant pressure of trying to achieve and maintain competitive advantage through concurrent innovation, quality improvement, and cost reduction. The decision makers in the healthcare industry have been no exception in reaping the benefits of determining the merits and weaknesses of strategies through systematic quality improvement provided by maturity models. Although there are many healthcare maturity models in literature, there is a lack of models that provides managers and decision makers with a systematic, multi-criteria, and quantifiable maturity model. This paper proposes an exploratory model to assess technology management maturity in healthcare organizations by using Hierarchical Decision Model (HDM). The model may help health organizations with pinpointing their strengths and weaknesses in the adoption and implementation of new technologies and technological approaches such as Learning Health Systems (LHS) and their socio-technical infrastructure, while giving them organizational and competitive self-awareness and guide them in setting their strategies and resource allocation. The model will serve as a much-needed technology management tool for hospitals to assess their technology management maturity for both public and organization's advantage in a more effective way.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125131247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893878
A. Magazinik, S. Mäkinen, N. C. Lasheras, J. S. Bedolla, Ulla A. Saari
Relationships and collaborations between scientific research and industry play an essential role in sustaining innovation development in society. Therefore, different types of models have been developed to refer to a set of interaction channels, mechanism and forms of linkage between academia and industry. The studies highlight enhancing and diminishing factors of collaboration management, practices on knowledge interactions and collaborative relationships on various levels depending on considered industrial sectors. This review establishes the state of current knowledge in the field and classifies key metrics and indicators for evaluation of scientific research-industry collaboration linkages.
{"title":"Research-Industry Collaboration: A Review of the Literature on Evaluation Methods and Motivations","authors":"A. Magazinik, S. Mäkinen, N. C. Lasheras, J. S. Bedolla, Ulla A. Saari","doi":"10.23919/PICMET.2019.8893878","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893878","url":null,"abstract":"Relationships and collaborations between scientific research and industry play an essential role in sustaining innovation development in society. Therefore, different types of models have been developed to refer to a set of interaction channels, mechanism and forms of linkage between academia and industry. The studies highlight enhancing and diminishing factors of collaboration management, practices on knowledge interactions and collaborative relationships on various levels depending on considered industrial sectors. This review establishes the state of current knowledge in the field and classifies key metrics and indicators for evaluation of scientific research-industry collaboration linkages.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125350795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893952
Huang-Fu Chen, M. Bauer, Deng Dasheng, L. Kang
Based on the data of the 4th National S&T Workers Condition Survey, we explored the perceptions of Chinese S&T workers about the academic environment, including the convenience, satisfaction and overall quality of the academic environment. And compare the different perceptions of S&T workers with different attributes, and provide research support for the future optimization of academic environment.
{"title":"Research on the Chinese S&T Workers' Perceptions of Academic Environment: Based on the National S&T Workers Condition Survey","authors":"Huang-Fu Chen, M. Bauer, Deng Dasheng, L. Kang","doi":"10.23919/PICMET.2019.8893952","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893952","url":null,"abstract":"Based on the data of the 4th National S&T Workers Condition Survey, we explored the perceptions of Chinese S&T workers about the academic environment, including the convenience, satisfaction and overall quality of the academic environment. And compare the different perceptions of S&T workers with different attributes, and provide research support for the future optimization of academic environment.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128036721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893804
T. Schumacher
A review of the innovation literature uncovered more than 20 separate models, each describing facets of innovation. There are few cross references among these publications, they are scattered across Marketing, Strategy, and Operations literatures. This paper summarizes key attributes of some of these models, creating a compendium of key of managerial practices and recommendations.
{"title":"An Innovation Framework for Innovation Management","authors":"T. Schumacher","doi":"10.23919/PICMET.2019.8893804","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893804","url":null,"abstract":"A review of the innovation literature uncovered more than 20 separate models, each describing facets of innovation. There are few cross references among these publications, they are scattered across Marketing, Strategy, and Operations literatures. This paper summarizes key attributes of some of these models, creating a compendium of key of managerial practices and recommendations.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121349722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893743
F. Xie
Based on the complex collaboration model and entropy concept in triple helix model, this paper gives out a new concept of collaboration degree of Industry-University-Research, constructs an improved model to measure this degree, and studies collaboration between participators and the innovative environment, trying to understand whether and how these factors influence the regional innovative output. Using the method of regression analysis, this paper examines the influences of collaboration degree of Industry-University-Research and innovative environment on regional innovative output based on Chinese data. The findings show that the effect of collaboration degree is significant. However, with the help of environment, the effect can be quite different. Both political and technology medium environment can reduce these influences, infrastructure environment can strengthen the influence while the humanistic environment has no significant impact. In the end, some suggestions to improve Chinese regional innovative output are put forward.
{"title":"The Impact of Industry-University-Research Collaboration on Regional Innovative Output","authors":"F. Xie","doi":"10.23919/PICMET.2019.8893743","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893743","url":null,"abstract":"Based on the complex collaboration model and entropy concept in triple helix model, this paper gives out a new concept of collaboration degree of Industry-University-Research, constructs an improved model to measure this degree, and studies collaboration between participators and the innovative environment, trying to understand whether and how these factors influence the regional innovative output. Using the method of regression analysis, this paper examines the influences of collaboration degree of Industry-University-Research and innovative environment on regional innovative output based on Chinese data. The findings show that the effect of collaboration degree is significant. However, with the help of environment, the effect can be quite different. Both political and technology medium environment can reduce these influences, infrastructure environment can strengthen the influence while the humanistic environment has no significant impact. In the end, some suggestions to improve Chinese regional innovative output are put forward.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124387152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893970
M. M. Moreno, Sérgio Luis da Silva
Research and Technology Organizations (RTOs) are significant elements for National Innovation Systems (NISs), with the potential of articulating different actors for social and technological development. Although RTOs are not so often identified in innovation ecosystem studies, the literature points out difficulties in their managerial processes, especially for institutions in developing countries. Thus, this research objective is to systematically analyze the literature aiming at a better understanding about the integration between processes and resources of existing management models for RTOs as an opportunity to identify gaps and to define possible fronts of interventions. It seeks to make explicit, in a broader way, aspects that can subsidize the operationalization of NISs in developing countries. The systematic literature review was carried out from the Web of Science (WoS) and the Scopus databases and evidenced contributions related to the dynamics of the management models adopted. In spite of the unfolding in practices and structures that may favor the effectiveness of research, development and innovation (RD&I), the identified models address only specific areas of management, which opens up opportunities for conducting studies that explore the systemic management of RD&I in RTOs, among other deployments.
研究和技术组织(RTOs)是国家创新系统(NISs)的重要组成部分，具有阐明社会和技术发展的不同行动者的潜力。虽然在创新生态系统研究中并不经常发现rto，但文献指出了其管理过程中的困难，特别是对发展中国家的机构而言。因此，本研究的目的是系统地分析文献，旨在更好地理解现有rto管理模式的流程和资源之间的整合，以此为契机识别差距并确定可能的干预措施。它力求以更广泛的方式明确说明可以补贴发展中国家国家信息系统运作的各个方面。通过对Web of Science (WoS)和Scopus数据库进行系统文献综述，发现与所采用的管理模式的动态相关的证据贡献。尽管实践和结构的发展可能有利于研究、开发和创新(RD&I)的有效性，但所确定的模型只涉及特定的管理领域，这为开展研究探索rto中RD&I的系统管理以及其他部署提供了机会。
{"title":"Research and Technology Organizations and Management Models: A Systematic Literature Review","authors":"M. M. Moreno, Sérgio Luis da Silva","doi":"10.23919/PICMET.2019.8893970","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893970","url":null,"abstract":"Research and Technology Organizations (RTOs) are significant elements for National Innovation Systems (NISs), with the potential of articulating different actors for social and technological development. Although RTOs are not so often identified in innovation ecosystem studies, the literature points out difficulties in their managerial processes, especially for institutions in developing countries. Thus, this research objective is to systematically analyze the literature aiming at a better understanding about the integration between processes and resources of existing management models for RTOs as an opportunity to identify gaps and to define possible fronts of interventions. It seeks to make explicit, in a broader way, aspects that can subsidize the operationalization of NISs in developing countries. The systematic literature review was carried out from the Web of Science (WoS) and the Scopus databases and evidenced contributions related to the dynamics of the management models adopted. In spite of the unfolding in practices and structures that may favor the effectiveness of research, development and innovation (RD&I), the identified models address only specific areas of management, which opens up opportunities for conducting studies that explore the systemic management of RD&I in RTOs, among other deployments.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116981026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-01DOI: 10.23919/PICMET.2019.8893870
Daniel Pettersson, Joakim Lilliesköld, Peter Händel, Johan Agerman
The Swedish consumer market for auto insurance is in a process of transformation from traditional insurance to usage-based insurance (UBI) based on telematics. The Swedish market can be characterized as having a high level of diffusion and use of digital technologies, yet while auto UBI is well established on several markets internationally it has been struggling on the Swedish. An exploratory case study has been performed covering actors in the Swedish eco system around UBI: incumbent insurance companies, challengers, and technology providers. Interviews have been carried out with key employees and decision makers to understand which opportunities and challenges they perceive in areas ranging from technology to market and how these influence decisions to engage or not to engage in such innovations. The results indicate among other things that national characteristics influence the establishment of auto UBI; the expected technological development creates a window of opportunity preventing incumbents from engaging; the slowly increasing market penetration by UBI offered by challengers will eventually force incumbents to react; although sales of a UBI service is generally not considered profitable for an incumbent they consider or apply different strategies for self-disruption.
{"title":"Usage-Based Auto Insurance on the Swedish Market: A Case Study","authors":"Daniel Pettersson, Joakim Lilliesköld, Peter Händel, Johan Agerman","doi":"10.23919/PICMET.2019.8893870","DOIUrl":"https://doi.org/10.23919/PICMET.2019.8893870","url":null,"abstract":"The Swedish consumer market for auto insurance is in a process of transformation from traditional insurance to usage-based insurance (UBI) based on telematics. The Swedish market can be characterized as having a high level of diffusion and use of digital technologies, yet while auto UBI is well established on several markets internationally it has been struggling on the Swedish. An exploratory case study has been performed covering actors in the Swedish eco system around UBI: incumbent insurance companies, challengers, and technology providers. Interviews have been carried out with key employees and decision makers to understand which opportunities and challenges they perceive in areas ranging from technology to market and how these influence decisions to engage or not to engage in such innovations. The results indicate among other things that national characteristics influence the establishment of auto UBI; the expected technological development creates a window of opportunity preventing incumbents from engaging; the slowly increasing market penetration by UBI offered by challengers will eventually force incumbents to react; although sales of a UBI service is generally not considered profitable for an incumbent they consider or apply different strategies for self-disruption.","PeriodicalId":390110,"journal":{"name":"2019 Portland International Conference on Management of Engineering and Technology (PICMET)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131435338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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