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ANALISIS KEPUTUSAN PEMBELIAN FASTFOOD BERDASARKAN KUALITAS LAYANAN, HARGA DAN KUALITAS PRODUK DI MASA PANDEMI 根据大流行的服务质量、价格和产品质量对快速食品购买决策的分析
Pub Date : 2022-01-08 DOI: 10.60031/jeksekutif.v18i2.297
Sandra Oktavina Pinaraswati, Ilya Farida
This study aims to analyze the effect of service quality, price, and product quality simultaneously and partially on fast food purchasing decisions at the Smack Burger restaurant, Ngagel Jaya Selatan, Surabaya. This type of research uses a quantitative approach. The sample of this research is 80 consumers of Smack Burger Ngagel Jaya Selatan, Surabaya. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Based on the results of the simultaneous test (F) it is known that Fcount is 57.707 > Ftable is 2.72. This means that there is an effect of service quality, price and product quality together on purchasing decisions on consumers of Smack Burger Ngagel Jaya Selatan Surabaya, (2) The partial test results show that the variables of service quality (not significant), price (significant) and product quality (significantly) has an effect on purchasing decisions at the Smack Burger restaurant, Ngagel Jaya Selatan Surabaya. Keywords: Service Quality, Price, Product Quality and Purchase Decision
本研究旨在分析服务质量、价格和产品质量同时或部分影响泗水市Ngagel Jaya Selatan Smack Burger餐厅快餐购买决策。这种类型的研究使用定量方法。本研究的样本是泗水Smack Burger Ngagel Jaya Selatan的80名消费者。使用的数据分析技术是多元线性回归分析。本研究结果表明:(1)根据同时检验(F)的结果可知,Fcount = 57.707 > Ftable = 2.72。(2)部分检验结果表明,服务质量(不显著)、价格(显著)和产品质量(显著)这三个变量对Smack Burger Ngagel Jaya Selatan Surabaya餐厅的购买决策有影响。关键词:服务质量,价格,产品质量,购买决策
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引用次数: 0
KINERJA KARYAWAN HOTEL DI SURABAYA SAAT COVID-19 19岁时在泗水酒店的工作人员表现
Pub Date : 2021-12-31 DOI: 10.60031/jeksekutif.v18i2.293
Hafidulloh, A. Santosa, Hepiyanto
Human resources are the most important asset for the company, therefore companies need to optimize employee performance. In the COVID-19 pandemic, the hotel industry has had a huge impact, knowing the influence of motivation and emotional intelligence on employee performance. This study uses a quantitative approach and uses multiple linear regression analysis method, where the population in this study is 150 employees of a hotel in Surabaya. The results in this study indicate that emotional intelligence has a positive effect, work motivation has a positive and insignificant effect on employee performance and is significant on employee performance, motivation and emotional intelligence have a positive and significant effect on employee performance. Keywords: Emotional Intelligence, Motivation, Employee Performance
人力资源是企业最重要的资产,因此企业需要优化员工绩效。在COVID-19大流行中,酒店业受到了巨大的影响,他们知道动机和情商对员工绩效的影响。本研究采用定量方法,采用多元线性回归分析方法,研究对象为泗水一家酒店的150名员工。本研究结果表明,情绪智力对员工绩效有正向影响,工作动机对员工绩效有正向且不显著的影响,工作动机和情绪智力对员工绩效有正向且显著的影响。关键词:情绪智力,激励,员工绩效
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引用次数: 0
DISIPLIN KERJA DAN KINERJA GURU SMK MA’ARIF DI SURABAYA 工作纪律与表现教师SMK MA 'ARIF在泗水
Pub Date : 2021-12-31 DOI: 10.60031/jeksekutif.v18i2.294
Waluyo ., Hafidulloh ', Achmad Maqsudi, Rohmah Kurniawati
This research is expected to provide theoretical benefits of enriching the repertoire of scientific development, through the study of transformational leadership, providing incentives, professional development and work discipline in order to improve teacher performance, the practical benefits expected from the results of this research are as input for the Principal of SMK Ma 'arif at the Ma'arif NU Educational Institution Foundation in Surabaya. This research method is quantitative with the population in this study is all people who become teachers of SMK Ma'arif in Surabaya as many as 163 teachers. significant effect on work discipline Ma'arif Vocational High School in Surabaya, incentives have a positive and significant effect on work discipline Ma'arif Vocational School in Surabaya, Teacher professional development has a positive and significant impact on work discipline Ma'arif Vocational School in Surabaya, Principal transformational leadership has an effect positive and significant impact on teacher performance at Ma'arif Vocational High School in Surabaya, Provision of incentives has a positive and significant effect on teacher performance at Ma'arif Vocational High School in Surabaya, Professional development of teachers has a positive and significant effect on teacher performance at Ma'arif Vocational School in Surabaya, Work discipline has a positive effect and significant to the performance of teachers of SMK Ma'arif in Surabaya. Keywords: Transformational Leadership, Providing Incentives, Professional Development, Work Discipline, Teacher Performance at SMK Ma'arif
本研究旨在通过研究变革型领导,提供激励、专业发展和工作纪律以提高教师绩效,为丰富科学发展的技能提供理论收益,本研究结果预期的实际收益将作为泗水Ma'arif NU教育机构基金会SMK Ma'arif校长的投入。本研究方法是定量的,本研究的人口是所有成为泗水SMK Ma'arif教师的人,多达163名教师。泗水市马阿里夫职业高中、激励措施对工作纪律有正向显著影响、教师专业发展对工作纪律有正向显著影响、校长变革型领导对泗水市马阿里夫职业高中教师绩效有正向显著影响;提供激励对泗水Ma’arif职业高中教师绩效有正向显著影响,教师专业发展对泗水Ma’arif职业学校教师绩效有正向显著影响,工作纪律对泗水SMK Ma’arif教师绩效有正向显著影响。关键词:变革型领导、提供激励、专业发展、工作纪律、教师绩效
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引用次数: 0
PENGARUH TAMPILAN ANTAR MUKA TERHADAP MINAT BELI PELANGGAN M-COMMERCE (STUDI KASUS PELANGGAN GO-FOOD) 界面对M-COMMERCE客户兴趣的影响(GO-FOOD客户案例研究)
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.282
Alexander Wirapraja, Handy Aribowo
Pemasaran menggunakan aplikasi mobile merupakan tren saat ini. Jumlah pengguna internet di Indonesia yang menggunakan aplikasi mobile dalam melakukan transaksi hingga januari 2021 tercatat sebesar 193,3 juta pengguna dari total keseluruah penduduk Indonesia yang berkisar diangka 267 juta penduduk. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi minat beli konsumen berdasarkan dari kualitas tampilan antar muka pada aplikasi pemesanan berbasis mobile yaitu aplikasi GoFood. Metode penelitian yang digunakan adalah dengan menggunakan metode survey dengan menggunakan metode pengambilan sampel yaitu menggunakan purposive sampling. Total responden yang didapatkan sebesar 105 konsumen, yaitu konsumen yang pernah menggunakan aplikasi GoFood dan selanjutnya dilakukan olah data menggunakan metode regresi linear sederhana dengan tingkat signifikansi sebesar 0,05 melalui aplikasi SPSS. Hasil yang didapatkan adalah terbukti bahwa variabel tampilan antarmuka berpengaruh secara positif signifikan terhadap minat beli para konsumen pada aplikasi GoFood.
使用移动应用的营销是目前的趋势。到2021年1月,印尼有193,300万用户在全球总人口中,总人口约为2.67亿。本研究的目的是确定基于GoFood app (GoFood applications)的手机订货质量对消费者购买感影响的因素。采用采样方法进行研究,采用采样方法进行采样。参与者总数为105名消费者,即曾经使用GoFood应用程序并随后通过SPSS应用程序使用0.05具有显著意义的简单线性回归方法进行筛选的消费者。结果证明,界面显示的变量对消费者对GoFood app的购买感有积极的影响。
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引用次数: 2
PENGARUH BRAND IMAGE, PRODUCT QUALITY, PRICE DAN PROMOTION TERHADAP PURCHASE INTENTION PADA BURGER KING 帕达汉堡王的品牌形象、产品质量、价格丹促销等都有购买意向
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.288
Krido Eko cahyono
This research aimed to find out the effect of brand image, product quality, price, and promotion, on consumers’ purchase intention of Burger King Fast Food restaurant,Surabaya. The research was quantitative moreover, the population was consumers who had bought at Burger King restaurant, Jemursari, Surabaya. Furthermore, the data collection technique used purposive sampling. In line with, there ware 96 respondents as the  sample.  Additionally,  the  data  analysis  technique  used  SPSS  25for  windows.  In  addition,  based  on hypothesis tests, it concluded that product quality affected consumers’ purchase intention of Burger King Fast Food restaurant, Jemursari, Surabaya. Likewise, price had a significant effect on consumers’ buying decisions of Burger King Fast  Food  restaurant, Jemursari, Surabaya. Similarly, promotion had  a  significant effect on consumers’ purchase intention of Burger King Fast Food restaurant, Jemursari, Surabaya. Correspondingly, brand image had a significant effect on consumers’ purchase intention of Burger King Fast Food restaurant, Jemursari, Surabaya.
本研究旨在找出品牌形象、产品质量、价格、促销对泗水汉堡王快餐店消费者购买意愿的影响。这项研究是定量的,而且调查对象是在泗水Jemursari的汉堡王餐厅买过东西的消费者。此外,数据收集技术采用有目的抽样。与此相一致,共有96名受访者作为样本。此外,数据分析技术使用SPSS 25for windows。此外,通过假设检验,得出产品质量影响消费者对Burger King Fast Food restaurant, Jemursari, Surabaya的购买意愿。同样,价格对Burger King Fast Food restaurant, Jemursari, Surabaya的消费者购买决策也有显著影响。同样,促销对Burger King Fast Food restaurant, Jemursari, Surabaya的消费者购买意愿也有显著的影响。相应地,品牌形象对泗水Jemursari汉堡王快餐店的消费者购买意愿有显著影响。
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引用次数: 0
TINGKAT SUKU BUNGA SBI, TINGKAT INFLASI DAN INDEKS HARGA SAHAM GABUNGAN (IHSG) DI BURSA EFEK INDONESIA (BEI) 印尼证券交易所的gbi利率、通货膨胀率和股票价格指数(IHSG)
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.286
E. Lestari
The purpose of this study was to analyze the SBI interest rate and the inflation rate on the Composite Stock Price Index (CSPI) partially and simultaneously on the Indonesia Stock Exchange (IDX). The results showed that there was a simultaneous effect of the two dependent variables on the independent variable, namely the Composite Stock Price Index (CSPI). Partially, the SBI interest rate has no significant effect on the Composite Stock Price Index (CSPI) and the inflation rate has no significant effect on the Composite Stock Price Index (CSPI).
本研究的目的是分析SBI利率和通货膨胀率对印度尼西亚证券交易所(IDX)综合股票价格指数(CSPI)的部分和同时影响。结果表明,两个因变量对自变量即综合股价指数(CSPI)存在同步影响。部分地,SBI利率对综合股票价格指数(CSPI)没有显著影响,通货膨胀率对综合股票价格指数(CSPI)没有显著影响。
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引用次数: 0
PENGARUH KOMPENSASI, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. BOEN INTERIOR SURABAYA 薪酬、动机和工作环境对员工简历绩效的影响。波恩内泗水
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.285
Agnes Iftahun Nisa, Yulyar Kartika Wijayanti
Boen Interior Surabaya which is located at Jl. Kalijudan X No. 11, Kalijudan, Mulyorejo, Surabaya City, East Java. is a company engaged in furniture and has many employees. Problems that exist in the CV. Boen Interior Surabaya is a decrease in employee performance due to compensation, motivation and employee work environment. The purpose of this study in accordance with the formulation of the problem described above is to determine, analyze and answer the role of Compensation, Motivation and Work Environment on Employee Performance at CV. Boen Interior Surabaya. This study took respondents with a total of 45 employees. This study took primary data by using a questionnaire. The type of research that will be used is by using quantitative methods. The analytical technique used is multiple linear regression analysis to test the hypothesis using SPSS Version 23.0. while for the classical assumption test used, among others, Data Normality Test, Multicollinearity Test, heterokedasticity test. Overall, the indicators used in this study are valid (because the correlation coefficient value is > 0.739 with a significant level < 0.05) and reliable (because the Cronbach's Alpha coefficient value is > 0.60). The results of the classical assumption test also show that this study has met, among others: 1) the residuals of the two regression models are normally distributed; 2) Both regression models are free from multicollinearity; 3) There is no heteroscedasticity. The results of the analysis conclude that all variables have a significant effect on Employee Performance (Y) Keywords: Compensation, Motivation, Work Environment, Employee Performance
Boen Interior Surabaya位于j1。东爪哇泗水市Mulyorejo市Kalijudan 11号。是一家从事家具的公司,有很多员工。简历中存在的问题。Boen Interior Surabaya是由于薪酬、激励和员工工作环境导致员工绩效下降。根据上述问题的表述,本研究的目的是确定、分析和回答薪酬、动机和工作环境对员工简历绩效的作用。Boen Interior泗水。这项研究共调查了45名员工。本研究采用问卷调查的方式获取原始资料。将使用的研究类型是通过使用定量方法。使用的分析技术是多元线性回归分析,以检验假设使用SPSS 23.0版本。而对于经典假设检验,主要采用数据正态性检验、多重共线性检验、异方差检验等。总体而言,本研究使用的指标是有效的(相关系数值> 0.739,显著水平< 0.05)和可靠的(Cronbach’s Alpha系数值> 0.60)。经典假设检验的结果也表明,本研究满足以下条件:1)两个回归模型的残差均为正态分布;2)两种回归模型均不存在多重共线性;3)不存在异方差。分析结果表明,所有变量都对员工绩效有显著影响(Y)。关键词:薪酬,激励,工作环境,员工绩效
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引用次数: 0
PENGARUH KINERJA KEUANGAN DAN MAKRO EKONOMI TERHADAP HARGA SAHAM PADA SUB SEKTOR INVESTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2019 2018年至2019年,金融表现和经济宏对印尼证券交易所上市的股本投资组合的影响
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.292
Annisa Nabilla Nabilla Novianti, Erwin Dyah Astawinetu
This study aims to examine the effect of financial performance as measured by Return On Equity, Current Ratio, Debt to Equity Ratio, Macroeconomics as measured by inflation, exchange rates, interest rates on stock prices in investment sub-sector companies on the IDX (Indonesian Stock Exchange). 2015-2019 period, either simultaneously or partially. In this study, the population used is 11 investment companies, and the sample selected using purposive sampling method is 7 companies. the type of research used is quantitative, with the research location and source www.idx.co.id. The analytical technique used is multiple linear regression analysis which is assisted by the SPSS  program with a significant level of 0.05 or 5%. based on the type of investigation, this study wants to prove a causal relationship between the independent variables Return On Equity (X1), Current Ratio (X2), Debt to Equity Ratio (X3), inflation (X4), exchange rates (X5), interest rates (X6) jointly affect the stock price. As for the partial test results, Return On Equity, inflation, and interest rates have no significant effect on stock prices, then Current Ratio and exchange rates have an insignificant negative effect on stock prices, while the Debt to Equity Ratio has a significant effect on stock prices. Keywords : Return On Equity, Current Ratio, Debt to Equity Ratio, Inflation, Exchange rates, interest rates
本研究旨在研究财务业绩的影响,以净资产收益率,流动比率,负债权益比,宏观经济衡量通货膨胀,汇率,利率对股票价格的投资子行业公司在IDX(印尼证券交易所)。2015-2019年期间,同时或部分。本研究使用的总体为11家投资公司,采用目的抽样方法选取的样本为7家公司。使用的研究类型是定量的,研究地点和来源www.idx.co.id。使用的分析技术是多元线性回归分析,辅以SPSS程序,显著水平为0.05或5%。根据调查类型,本研究想要证明净资产收益率(X1)、流动比率(X2)、负债权益比(X3)、通货膨胀(X4)、汇率(X5)、利率(X6)等自变量共同影响股价之间存在因果关系。在部分检验结果中,净资产收益率、通货膨胀率和利率对股价没有显著影响,流动比率和汇率对股价有不显著的负向影响,而负债与权益比率对股价有显著影响。关键词:净资产收益率,流动比率,资产负债率,通货膨胀率,汇率,利率
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引用次数: 0
PRICE EARNING RATIO DAN MOVING AVERAGE DALAM INVESTASI SAHAM 市盈率Dan移动平均dalam investasi saham
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.289
Erma Yuliaty, Adiati Trihastuti
In investing in securities shares an investor needs two tools analysis that is fundamental and technical analysis. analysisFundamental analysis used to select berprospek. sharesAt one fundamental analysis is the price ratio. earningPrice ratio is earning comparisons between stock prices with earnings per share and technical analysis used to make decisions when in and when out of. marketThere are many and in, technical analysis the most widely used by traders. is moving averageThe results obtained from research shows that stock with a low yield the average return of positive + 39,72 % and produce an average return of negative -21,49 % while stock with a high yield the average return of test + 27,75 % and produce an average return of -12,60. percent negative Keyword : Stock, Return, Price Earning Ratio (PER),and Moving Average
在投资证券股票时,投资者需要两种分析工具,即基本面分析和技术面分析。用于选择股票的基本面分析。一个基本分析是股价比率。市盈率是指股票价格与每股收益之间的收益比较,以及用于决策何时买进何时卖出的技术分析。市场有很多,技术分析是交易者最广泛使用的。研究结果表明,低收益率股票的平均收益率为正+ 39.72%,产生的平均收益率为负- 21.49%,而高收益率股票的平均收益率为正+ 27.75%,产生的平均收益率为负12.60%。关键词:股票,回报,市盈率(PER)和移动平均线
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引用次数: 0
ANALISA PENGARUH KINERJA RELATIONSHIP MANAGER TERHADAP KEUNTUNGAN BANK PADA BANK CIMB NIAGA
Pub Date : 2021-12-28 DOI: 10.60031/jeksekutif.v18i2.287
M. Kartika, Ony Kurniawati
Penelitian ini bertujuan untuk menganalisis pengaruh baik secara parsial maupun simultan dari kinerja relationship manager dan dikaitkan dengan keuntungan bank CIMB NIAGA di Surabaya. Ada tiga variabel bebas yang digunakan sebagai prediktor keuntungan bank yaitu kinerja relationship manager berdasarkan target klien (X1), target nilai (X2) dan loyalitas nasabah. Data yang digunakan adalah data dari tahun 2006-2014. Teknik analisis yang digunakan adalah statistik parametrik yang meliputi analisis regresi linier berganda, uji t dan uji F. Hasil pengujian terhadap hipotesis dan analisis terhadap fungsi regresi disimpulkan bahwa baik target klien (X1), target nilai (X2) dan loyalitas nasabah (X3) terbukti mempunyai pengaruh signifikan terhadap profitabilitas bank CIMB Niaga Surabaya. Hasil uji F hitung di dapatkan nilai F sebesar 14,179 dengan probabilitas menerima H0 sebesar 0,007 dengan demikian H0 ditolak. Ketepatan model prediktor secara simultan ini dijelaskan dengan kekuatan hubungan model sebesar 0,946 dan koefisien determinasi sebesar 0,895. Signifikansi pengaruh target klien (X1) terhadap profitabilitas ditunjukkan dengan uji t hitung sebesar 2,952 dengan signifikansi mencapai 0,032, target nilai (X2) dengan t hitung sebesar 2,793 dan signifikansi 0,038 dan pada variabel Loyalitas Nasabah (X3) dengan t hitung 6,248 dengan signifikansi mencapai 0,002. Keseluruhan hasil tersebut telah menunjukkan nilai signifikansi dibawah 5% sehingga hipotesis H0 yang diajukan ditolak, ini berarti bahwa tiga variabel prediktor yang diteliti telah memberikan bukti kuat signfikansi pengaruhnya terahdap profitabilitas Bank CIMB Niaga Surabaya.   Kata kunci: CRM, Target Klien, Target Nilai, Loyalitas Nasabah, Profitabilitas
本研究旨在部分或同时分析经理关系表现的影响,并将其与泗水中型中型商业银行的利润联系起来。有三个免费变量可以预测银行收益,即基于客户目标(X1)、价值目标(X2)和客户忠诚的关系经理绩效。所使用的数据来自于2006-2014年。统计分析技术使用的是parametrik的多元线性回归分析、测试t和F .测试结果对假设和分析对推断好目标客户回归函数(X1),价值目标(xn)和客户忠诚度(X3)证明泗水商业联昌银行的盈利能力产生重大影响。F值值为14.179,概率为0.004,因此拒绝了H0。同时,预测模型的精度用0.946的强度和0.895的决心系数来解释。客户端目标(X1)对盈利能力影响的重要性可以用t计算为2.952,t计算为2.032,值目标(X2)计算为2.793,值目标为0.038,客户忠诚变量为X3, t计算6.248,其意义为0.002。整个结果显示出低于5%的重要性,因此提交的H0假设被拒绝,这意味着这三个经过研究的预测变量提供了强有力的证据,证明其影响影响到泗水中型企业银行的盈利能力。关键词:CRM,客户目标,价值目标,客户忠诚,盈利能力
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引用次数: 0
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