This paper investigates factors influencing consumer intention to use online streaming services from the technology acceptance perspective based on the extended Technology Acceptance Model with additional variables – perceived enjoyment and incorporation with human and social constructs from Theory Reasoned Action. The consumer intention to use online streaming services remains unclear due to the gap between expectations of online streaming service providers and the high unsubscribe rate. This study deployed an online questionnaire to collect data from 250 Facebook users. Thus, the data collected for this study were from consumers not using online streaming services in Malaysia to understand the factors that could trigger their intention to use. The data collected were analysed using SPSS version 26 and PLS-SEM version 3.0. The role of self-efficacy as a moderator was examined to better understand consumer behaviour in online streaming services. The result revealed that subjective norms and perceived enjoyment have significantly impacted consumer intention to use online streaming services. Regarding the moderating effect of self-efficacy on the relationship between perceived ease of use and perceived usefulness, the outcome evidenced that self-efficacy plays a moderator role for both constructs. This paper attempts to fill the gap by extending the extant literature on consumer intention to use online streaming services by assessing the direct and moderating effects. Furthermore, the outcome of this study also provides valuable practical contributions for online streaming service providers by improving their understanding of consumer behaviour on the intention to use online streaming services.
{"title":"Investigating Factors Influencing Consumer Intention to Use Online Streaming Services","authors":"Hui-Xian Ng, Y. Goh, C. Lim","doi":"10.60016/majcafe.v32.08","DOIUrl":"https://doi.org/10.60016/majcafe.v32.08","url":null,"abstract":"This paper investigates factors influencing consumer intention to use online streaming services from the technology acceptance perspective based on the extended Technology Acceptance Model with additional variables – perceived enjoyment and incorporation with human and social constructs from Theory Reasoned Action. The consumer intention to use online streaming services remains unclear due to the gap between expectations of online streaming service providers and the high unsubscribe rate. This study deployed an online questionnaire to collect data from 250 Facebook users. Thus, the data collected for this study were from consumers not using online streaming services in Malaysia to understand the factors that could trigger their intention to use. The data collected were analysed using SPSS version 26 and PLS-SEM version 3.0. The role of self-efficacy as a moderator was examined to better understand consumer behaviour in online streaming services. The result revealed that subjective norms and perceived enjoyment have significantly impacted consumer intention to use online streaming services. Regarding the moderating effect of self-efficacy on the relationship between perceived ease of use and perceived usefulness, the outcome evidenced that self-efficacy plays a moderator role for both constructs. This paper attempts to fill the gap by extending the extant literature on consumer intention to use online streaming services by assessing the direct and moderating effects. Furthermore, the outcome of this study also provides valuable practical contributions for online streaming service providers by improving their understanding of consumer behaviour on the intention to use online streaming services.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"30 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141235556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amir Adnan Abdul Rani, Ruhaini Muda, A. Hanif, Arlinah Abd Rashid
This study aims to assess the role of technological advancement and institutional quality in mitigating the formal economy and fostering more inclusive economic well-being for families and consumers in ASEAN countries. This study employed panel data analysis using yearly data for the ten countries in ASEAN, spanning from 2008 to 2018. Findings indicate significant and diverse impacts of technological advancement on the informal economy. The study found that the interaction between technological advancement and economic growth strengthens the relationship between the informal economy across models. The higher economic growth in a country is associated with reduced informal economic activities, as reflected in the principles of modernization theory. The finding further shows the significance of institutional quality in shaping the informal economy. Strong institutional quality helps to create a structured environment that reduces informal economic activities, aligning with neoliberal theory. Governance quality, including the absence of violence and terrorism and the control of corruption, plays a role in mitigating informalities. The study’s primary contribution is its specific focus on the informal economy and the intricacies of ASEAN nations. The study also provides empirical insights into the behavior and determinants of the informal economy in ASEAN nations. Even though the study acknowledges limitations related to data availability and the challenges of quantifying the gig economy, it holds valuable policy implications.
{"title":"Enhancing Consumer and Family Economic Well-Being in ASEAN: The Role of Technological Advancement and Institutional Quality in Navigating the Informal Economy","authors":"Amir Adnan Abdul Rani, Ruhaini Muda, A. Hanif, Arlinah Abd Rashid","doi":"10.60016/majcafe.v32.19","DOIUrl":"https://doi.org/10.60016/majcafe.v32.19","url":null,"abstract":"This study aims to assess the role of technological advancement and institutional quality in mitigating the formal economy and fostering more inclusive economic well-being for families and consumers in ASEAN countries. This study employed panel data analysis using yearly data for the ten countries in ASEAN, spanning from 2008 to 2018. Findings indicate significant and diverse impacts of technological advancement on the informal economy. The study found that the interaction between technological advancement and economic growth strengthens the relationship between the informal economy across models. The higher economic growth in a country is associated with reduced informal economic activities, as reflected in the principles of modernization theory. The finding further shows the significance of institutional quality in shaping the informal economy. Strong institutional quality helps to create a structured environment that reduces informal economic activities, aligning with neoliberal theory. Governance quality, including the absence of violence and terrorism and the control of corruption, plays a role in mitigating informalities. The study’s primary contribution is its specific focus on the informal economy and the intricacies of ASEAN nations. The study also provides empirical insights into the behavior and determinants of the informal economy in ASEAN nations. Even though the study acknowledges limitations related to data availability and the challenges of quantifying the gig economy, it holds valuable policy implications.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"74 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141231053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amidst the integration of Artificial Intelligence (AI) and robotics, this study investigates consumer behaviour with a specific emphasis on the determinants that impact the adoption and purchase of AI tourism applications by tourists, thereby augmenting their perceived value. The study aims to identify the factors that impact tourists’ inclination to adopt and buy AI tourism applications, with a focus on enhancing perceived value. Using data collected from a survey of 301 visitors of different nationalities visiting Greece, this study conducts structural equation modelling to assess the relationship between technology adoption and certain factors influencing customers’ perceived value in the tourism sector, considering the Value Adoption Model (VAM). Findings indicate that suggested modifications in the VAM demonstrate that factors including Happiness, Perceived Immersion, Trust and Effort are relevant to the successful acceptance concept of paying for using AI tourism apps. The most likely outcome is the mediating role of Perceived Value in willingness to accept and pay for AI tourism apps. The study recontextualizes the VAM theory by analyzing the acceptance of AI apps in tourism and hospitality sector research. The findings are valuable to hotel directors, ICT developers, and researchers studying the difficulties of technology adoption and implementation of service management in the hospitality industry.
{"title":"Consumer Behaviour Analysis for AI Services in the Tourism Industry","authors":"Dimitra Skandali, Anastasios Magoutas, Georgios Tsourvakas","doi":"10.60016/majcafe.v32.13","DOIUrl":"https://doi.org/10.60016/majcafe.v32.13","url":null,"abstract":"Amidst the integration of Artificial Intelligence (AI) and robotics, this study investigates consumer behaviour with a specific emphasis on the determinants that impact the adoption and purchase of AI tourism applications by tourists, thereby augmenting their perceived value. The study aims to identify the factors that impact tourists’ inclination to adopt and buy AI tourism applications, with a focus on enhancing perceived value. Using data collected from a survey of 301 visitors of different nationalities visiting Greece, this study conducts structural equation modelling to assess the relationship between technology adoption and certain factors influencing customers’ perceived value in the tourism sector, considering the Value Adoption Model (VAM). Findings indicate that suggested modifications in the VAM demonstrate that factors including Happiness, Perceived Immersion, Trust and Effort are relevant to the successful acceptance concept of paying for using AI tourism apps. The most likely outcome is the mediating role of Perceived Value in willingness to accept and pay for AI tourism apps. The study recontextualizes the VAM theory by analyzing the acceptance of AI apps in tourism and hospitality sector research. The findings are valuable to hotel directors, ICT developers, and researchers studying the difficulties of technology adoption and implementation of service management in the hospitality industry.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"36 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141233166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suraiya Osman, S. Ab. Rahman, Elistina Abu Bakar, Yasmin Hanani Mohd Safian
The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socio-research.
{"title":"The Use of Islamic Attribute in Food Product Marketing: Expert Views","authors":"Suraiya Osman, S. Ab. Rahman, Elistina Abu Bakar, Yasmin Hanani Mohd Safian","doi":"10.60016/majcafe.v32.10","DOIUrl":"https://doi.org/10.60016/majcafe.v32.10","url":null,"abstract":"The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socio-research.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"24 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141235564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Switching from human to artificial intelligence (AI) as online health sales advisors significantly impact sales. AI has been shown to influence customer purchases and adapt quickly to changes in online retail. While AI enhances efficiency and personalisation in sales, it also introduces ethical dilemmas, such as job loss and bias, alongside consumer scepticism about its accuracy and trustworthiness. Integrating AI into pharmacy practices demands a deep understanding of its effects on pharmacists’ roles, signaling a significant shift in healthcare delivery. This study aims to explore and confirm the seven Unified Theory of Acceptance and Use of Technology 1 (UTAUT1) construct as a robust framework that can be utilized in the consumer acceptance of AI technologies in healthcare retail settings. The participants in the study were patrons of the Guardian Pharmacy in the Klang Valley region. The research team modified 46 questions from an earlier study, employing a dual translation method that involved translating the questionnaire from English to Malay and then back to English to better align with the demographics of the study group. The experts assessed and authenticated these revised statements to ensure their relevance and accuracy, focusing on content and appearance authenticity. The study analyzed and confirmed 103 responses using the exploratory factor analysis (EFA) technique. The EFA results indicated that each construct’s items were grouped into one component with factor loading higher than 0.6, with the total variance explained ranging from 69% to 90% and overall internal reliability of 0.944. This study enriches existing knowledge by validating the UTAUT1 framework as a robust framework in assessing consumer acceptance towards AI integration in healthcare sales, marking a significant shift in healthcare delivery and underscoring the need for a nuanced understanding of AI’s implications on pharmacists’ roles amidst ethical and consumer.
{"title":"Exploratory Factor Analysis on Acceptance of Artificial Intelligence as Online Healthcare Product Sales Advisor Among Consumers of Guardian Pharmaceutical Outlets in Malaysia","authors":"Faridah Md Darus, Peck-Leong Tan, Hamidah Md Yusop","doi":"10.60016/majcafe.v32.18","DOIUrl":"https://doi.org/10.60016/majcafe.v32.18","url":null,"abstract":"Switching from human to artificial intelligence (AI) as online health sales advisors significantly impact sales. AI has been shown to influence customer purchases and adapt quickly to changes in online retail. While AI enhances efficiency and personalisation in sales, it also introduces ethical dilemmas, such as job loss and bias, alongside consumer scepticism about its accuracy and trustworthiness. Integrating AI into pharmacy practices demands a deep understanding of its effects on pharmacists’ roles, signaling a significant shift in healthcare delivery. This study aims to explore and confirm the seven Unified Theory of Acceptance and Use of Technology 1 (UTAUT1) construct as a robust framework that can be utilized in the consumer acceptance of AI technologies in healthcare retail settings. The participants in the study were patrons of the Guardian Pharmacy in the Klang Valley region. The research team modified 46 questions from an earlier study, employing a dual translation method that involved translating the questionnaire from English to Malay and then back to English to better align with the demographics of the study group. The experts assessed and authenticated these revised statements to ensure their relevance and accuracy, focusing on content and appearance authenticity. The study analyzed and confirmed 103 responses using the exploratory factor analysis (EFA) technique. The EFA results indicated that each construct’s items were grouped into one component with factor loading higher than 0.6, with the total variance explained ranging from 69% to 90% and overall internal reliability of 0.944. This study enriches existing knowledge by validating the UTAUT1 framework as a robust framework in assessing consumer acceptance towards AI integration in healthcare sales, marking a significant shift in healthcare delivery and underscoring the need for a nuanced understanding of AI’s implications on pharmacists’ roles amidst ethical and consumer.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"91 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141230871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Azlina Muhammad, Muhammad Zaly Shah Muhammad Hussein, Mohd Hafiz Zulfakar, V. Sundram
This study aims to use a systematic literature review (SLR) as the research methodology on environmentally responsible behaviour in household electronic waste reverse logistics. Specifically, the study aims to examine the environmentally responsible behaviour in household e-waste reverse logistics and the factors that affect these behaviours. A systematic literature review is conducted in which studies published between 2015 and 2023 have been identified from ProQuest, Emerald, and Science Direct databases. A total of 27 studies have been found and analysed in the SLR. This review shows that consumers have expressed multiple behaviours and behaviour patterns. In addition, the study establishes a range of factors that affect consumer behaviours in household e-waste reverse logistics. The results of this study are important for recognising the global phenomenon of electronic waste. The results of this study offer valuable perspectives on consumer behaviour and understanding of the recycling of electronic waste, emphasising the need for better education and promotion of appropriate disposal options. These findings can provide valuable insights for developing effective policies and practices at both the organisational and socio-political levels, resulting in a more sustainable system for managing electronic waste. Furthermore, the research reveals important factors influencing individuals’ e-waste recycling behaviour, offering useful insights for professionals and policymakers in formulating strategies and regulations promoting consumer engagement in e-waste recycling.
{"title":"The Study of Environmentally Responsible Behaviour in Household Electronic Waste Reverse Logistics: A Systematic Review","authors":"Azlina Muhammad, Muhammad Zaly Shah Muhammad Hussein, Mohd Hafiz Zulfakar, V. Sundram","doi":"10.60016/majcafe.v32.20","DOIUrl":"https://doi.org/10.60016/majcafe.v32.20","url":null,"abstract":"This study aims to use a systematic literature review (SLR) as the research methodology on environmentally responsible behaviour in household electronic waste reverse logistics. Specifically, the study aims to examine the environmentally responsible behaviour in household e-waste reverse logistics and the factors that affect these behaviours. A systematic literature review is conducted in which studies published between 2015 and 2023 have been identified from ProQuest, Emerald, and Science Direct databases. A total of 27 studies have been found and analysed in the SLR. This review shows that consumers have expressed multiple behaviours and behaviour patterns. In addition, the study establishes a range of factors that affect consumer behaviours in household e-waste reverse logistics. The results of this study are important for recognising the global phenomenon of electronic waste. The results of this study offer valuable perspectives on consumer behaviour and understanding of the recycling of electronic waste, emphasising the need for better education and promotion of appropriate disposal options. These findings can provide valuable insights for developing effective policies and practices at both the organisational and socio-political levels, resulting in a more sustainable system for managing electronic waste. Furthermore, the research reveals important factors influencing individuals’ e-waste recycling behaviour, offering useful insights for professionals and policymakers in formulating strategies and regulations promoting consumer engagement in e-waste recycling.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141229469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As one of the countries with the world’s largest Muslim population, Indonesia places a high value on halal, including halal food in culinary tourism. Culinary tourism has attracted the attention of several researchers in recent decades because it enhances tourists’ travel experiences. Although much research has been conducted from economics, marketing, service, and ingredients perspectives, research on tourists’ behavior in selecting food during culinary tours in destinations dominated by non-halal food is still rare. This paper aims to present a framework for tourists’ halal food consumption behavior and investigate the factors that Indonesian tourists consider when deciding to consume halal food. To gain deeper insights, the author conducted qualitative research by conducting in-depth interviews with fifteen tourists at the Suryakencana Chinatown Tour in Bogor City, West Java Province, Indonesia. This study discovered that push factors reflect attitudes toward consuming halal food, allowing individual tourist attitudes to create halal markets and culinary tours, ultimately influencing how tourists buy halal food.
{"title":"Exploring Tourist Behavior on Halal Food as an Option for Culinary Tourism","authors":"Yuviani Kusumawardhani","doi":"10.60016/majcafe.v32.03","DOIUrl":"https://doi.org/10.60016/majcafe.v32.03","url":null,"abstract":"As one of the countries with the world’s largest Muslim population, Indonesia places a high value on halal, including halal food in culinary tourism. Culinary tourism has attracted the attention of several researchers in recent decades because it enhances tourists’ travel experiences. Although much research has been conducted from economics, marketing, service, and ingredients perspectives, research on tourists’ behavior in selecting food during culinary tours in destinations dominated by non-halal food is still rare. This paper aims to present a framework for tourists’ halal food consumption behavior and investigate the factors that Indonesian tourists consider when deciding to consume halal food. To gain deeper insights, the author conducted qualitative research by conducting in-depth interviews with fifteen tourists at the Suryakencana Chinatown Tour in Bogor City, West Java Province, Indonesia. This study discovered that push factors reflect attitudes toward consuming halal food, allowing individual tourist attitudes to create halal markets and culinary tours, ultimately influencing how tourists buy halal food.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"2 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141230437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Subagyo, Dwi Adi Purnama, N. Masruroh, Ramdani Rizki Pratama
Consumer preferences for products change over time. The changes in consumer preferences are not just related to the level of importance of the attribute but also dynamics in the attribute itself. Previous studies generally employed the pre-determine attribute to measure the level of importance of the attribute. However, the pre-defined attributes approach has a problem in that new consumer attributes are not captured, resulting in misleading product development. Therefore, this study proposes a method to identify dynamic attributes and the level of importance of the attribute for product development without pre-determined attributes and unsupervised. A case study on the airline industry demonstrates the proposed method. Attribute changes are assessed using latent Dirichlet allocation to identify topics related to product attributes and sentiment analysis to evaluate satisfaction levels. Furthermore, the association rule approach is used to label unsupervised product topics. A total of 222,959 tweets related to the airline industry from 2015 to 2018 were collected and analyzed to demonstrate changes in consumer preferences over time. The results indicate that the proposed method effectively explores the dynamic of product attributes and critical attributes and provides valuable strategies for developing product or service improvement. The proposed method has also been validated and is in line with the successful innovation strategies of an Indonesian airline.
{"title":"Modeling Dynamic Consumer Preferences in Product Attributes for Social Media-Based Product Improvement Planning","authors":"Subagyo, Dwi Adi Purnama, N. Masruroh, Ramdani Rizki Pratama","doi":"10.60016/majcafe.v32.05","DOIUrl":"https://doi.org/10.60016/majcafe.v32.05","url":null,"abstract":"Consumer preferences for products change over time. The changes in consumer preferences are not just related to the level of importance of the attribute but also dynamics in the attribute itself. Previous studies generally employed the pre-determine attribute to measure the level of importance of the attribute. However, the pre-defined attributes approach has a problem in that new consumer attributes are not captured, resulting in misleading product development. Therefore, this study proposes a method to identify dynamic attributes and the level of importance of the attribute for product development without pre-determined attributes and unsupervised. A case study on the airline industry demonstrates the proposed method. Attribute changes are assessed using latent Dirichlet allocation to identify topics related to product attributes and sentiment analysis to evaluate satisfaction levels. Furthermore, the association rule approach is used to label unsupervised product topics. A total of 222,959 tweets related to the airline industry from 2015 to 2018 were collected and analyzed to demonstrate changes in consumer preferences over time. The results indicate that the proposed method effectively explores the dynamic of product attributes and critical attributes and provides valuable strategies for developing product or service improvement. The proposed method has also been validated and is in line with the successful innovation strategies of an Indonesian airline.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"9 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141234197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study is conducted to further understand the various behaviors of young adult consumers when it comes to organic food purchases. The study utilizes the AMOS SEM (v.24) tool to capture the relationship between the independent variables (perceived behavioral control, attitude, and subjective norm) and the dependent variable (the purchase intention of young adults). Young adults shape a growing demography in the heart of the capital city of Kuala Lumpur. It is crucial for scholars to further understand their purchasing interest, especially concerning organic food. Convenience sampling was utilized in this study as it is a practical method to capture the views of young adults in urban areas. A total of 200 respondents were tested in this study. Data was collected in areas such as shopping malls and cafes as it is more populated with younger crowds. Responses were collected via a 5-scale Likert-based questionnaire with items adapted from various past literature, and internal consistency tabulated through Cronbach’s Alpha, Average Variance Extracted, and Composite Reliability. The hypotheses were further verified using Confirmatory Factor Analysis, revealing valid significance in the notion that subjective norm and perceived behavioral control do indeed influence young adults in their purchase intentions of organic food products. Based on the results achieved, these results imply that young adults still very much rely on their peers and filial support as well as a perceived internal emotional control over their spending choices to make decisions when buying organic food.
本研究旨在进一步了解青壮年消费者在购买有机食品时的各种行为。本研究利用 AMOS SEM (v.24) 工具来捕捉自变量（感知行为控制、态度和主观规范）与因变量（年轻人的购买意向）之间的关系。在首都吉隆坡的中心地带，青壮年人口在不断增长。学者们必须进一步了解他们的购买兴趣，尤其是对有机食品的购买兴趣。本研究采用了便利抽样法，因为这是一种捕捉城市地区年轻人观点的实用方法。本研究共测试了 200 名受访者。数据是在购物中心和咖啡馆等年轻人较多的地方收集的。问卷采用 5 级李克特问卷法，其中的项目改编自以往的各种文献，并通过克朗巴赫阿尔法、平均方差提取率和综合信度计算内部一致性。通过确认性因子分析对假设进行了进一步验证，结果表明，主观规范和感知行为控制确实会影响青壮年对有机食品的购买意向。这些结果表明，青壮年在购买有机食品时，仍然非常依赖于同伴和孝顺父母的支持，以及对其消费选择的感知内部情绪控制。
{"title":"Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia","authors":"Kanesh Gopal, Bee Lian Song","doi":"10.60016/majcafe.v32.15","DOIUrl":"https://doi.org/10.60016/majcafe.v32.15","url":null,"abstract":"This study is conducted to further understand the various behaviors of young adult consumers when it comes to organic food purchases. The study utilizes the AMOS SEM (v.24) tool to capture the relationship between the independent variables (perceived behavioral control, attitude, and subjective norm) and the dependent variable (the purchase intention of young adults). Young adults shape a growing demography in the heart of the capital city of Kuala Lumpur. It is crucial for scholars to further understand their purchasing interest, especially concerning organic food. Convenience sampling was utilized in this study as it is a practical method to capture the views of young adults in urban areas. A total of 200 respondents were tested in this study. Data was collected in areas such as shopping malls and cafes as it is more populated with younger crowds. Responses were collected via a 5-scale Likert-based questionnaire with items adapted from various past literature, and internal consistency tabulated through Cronbach’s Alpha, Average Variance Extracted, and Composite Reliability. The hypotheses were further verified using Confirmatory Factor Analysis, revealing valid significance in the notion that subjective norm and perceived behavioral control do indeed influence young adults in their purchase intentions of organic food products. Based on the results achieved, these results imply that young adults still very much rely on their peers and filial support as well as a perceived internal emotional control over their spending choices to make decisions when buying organic food.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"2 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141229071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohd Rizal Hussain, Rahimah Ibrahim, Irwan Syah Md. Yusuff, Mazatulfazura SF Salim
The elderly utilize a walking frame to address deficiencies in balance, coordination, strength, and the risk of falling during walking. Despite previous research highlighting the advantages and benefits of walking frame use for this demographic, some individuals have encountered various issues concerning its use. Thus, this study aims to explore issues of walking frame use among the elderly in Klang Valley, Malaysia. A total of 30 participants of community-dwelling elderly aged 60 and above in Selangor and Kuala Lumpur who are current and former walking frame users and were selected via purposive sampling, were involved in this study. This study utilized the qualitative approach using semi-structured questions. Interview data in the form of verbatim transcripts were analyzed thematically. The majority of respondents were female with a mean age of 71.7 years old, (SD=8.06), Malay, married, primary education level, retirees, living with a spouse and children and staying in Selangor. On the health aspect, the majority of them had hypertension and Body Mass Index (BMI) was pre-obese (25.0 – 29.9 kg/m2). In terms of walking frame usage, most respondents used a standard walking frame (without wheels), used a walking frame for 1 year or less, purchased it by themselves or through family members, indoor usage and reason for use because of leg weakness due to injury. Thematic analysis results show that there were several issues identified such as the respondents’ physical and psychological condition, as well as walking frame issues on quality, design, use and cost. Furthermore, issues concerning the physical environment of the home were reported. It is hoped that these findings can serve as a reference for relevant parties to further explore aspects related to the use, product development, and management of physical environments concerning walking frames.
{"title":"Exploring Challenges in Walking Frame Use Among the Elderly: A Study in Klang Valley, Malaysia","authors":"Mohd Rizal Hussain, Rahimah Ibrahim, Irwan Syah Md. Yusuff, Mazatulfazura SF Salim","doi":"10.60016/majcafe.v32.11","DOIUrl":"https://doi.org/10.60016/majcafe.v32.11","url":null,"abstract":"The elderly utilize a walking frame to address deficiencies in balance, coordination, strength, and the risk of falling during walking. Despite previous research highlighting the advantages and benefits of walking frame use for this demographic, some individuals have encountered various issues concerning its use. Thus, this study aims to explore issues of walking frame use among the elderly in Klang Valley, Malaysia. A total of 30 participants of community-dwelling elderly aged 60 and above in Selangor and Kuala Lumpur who are current and former walking frame users and were selected via purposive sampling, were involved in this study. This study utilized the qualitative approach using semi-structured questions. Interview data in the form of verbatim transcripts were analyzed thematically. The majority of respondents were female with a mean age of 71.7 years old, (SD=8.06), Malay, married, primary education level, retirees, living with a spouse and children and staying in Selangor. On the health aspect, the majority of them had hypertension and Body Mass Index (BMI) was pre-obese (25.0 – 29.9 kg/m2). In terms of walking frame usage, most respondents used a standard walking frame (without wheels), used a walking frame for 1 year or less, purchased it by themselves or through family members, indoor usage and reason for use because of leg weakness due to injury. Thematic analysis results show that there were several issues identified such as the respondents’ physical and psychological condition, as well as walking frame issues on quality, design, use and cost. Furthermore, issues concerning the physical environment of the home were reported. It is hoped that these findings can serve as a reference for relevant parties to further explore aspects related to the use, product development, and management of physical environments concerning walking frames.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"115 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141234398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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