This article aims to investigate marketing service delivery through the determinants of academic and social integration as moderator for satisfaction leading to retention among Malaysian private higher education institutions students. With perceived performance and Tinto’s interactionist theory, a survey was administered with a seven-point Likert-type scale to 309 respondents with stratified random sampling. The finding of this study significantly extends and strengthens the theoretical discourse on the perceived performance view concerning students’ satisfaction and highlights the application of academic and social integration as a critical domain with Tinto’s interactionist theory for student retention.
{"title":"Marketing Service Delivery with Performance-Based in Educational Institutions: An Examination of Academic and Social Integration Effects","authors":"R. Ganesh","doi":"10.60016/majcafe.v31.09","DOIUrl":"https://doi.org/10.60016/majcafe.v31.09","url":null,"abstract":"This article aims to investigate marketing service delivery through the determinants of academic and social integration as moderator for satisfaction leading to retention among Malaysian private higher education institutions students. With perceived performance and Tinto’s interactionist theory, a survey was administered with a seven-point Likert-type scale to 309 respondents with stratified random sampling. The finding of this study significantly extends and strengthens the theoretical discourse on the perceived performance view concerning students’ satisfaction and highlights the application of academic and social integration as a critical domain with Tinto’s interactionist theory for student retention.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"97 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138623167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nuradli Ridzwan Shah Mohd Dali, Wan Rasyidah Wan Nawang, Hanifah Abdul Hamid, Umi Hamidaton Mohd Soffian Lee, Wan Nur Fazni Wan Mohamad Nazarie
At a time when the world economy is uncertain, people need to be financially prepared to ensure stability. However, many people are prone to financial vulnerability because of their attitude and behaviour, apart from their environment. Some people have excessive online shopping lifestyles, poor spending habits, and a lack of self-control, leading them into a major debt trap and other financial obstacles that increase their financial vulnerability. This study aims to examine the impact of the abovementioned factors on the financial vulnerability of Malaysians. The online survey targeted Malaysian consumers and received 2241 responses. The data were analysed by Partial Least Square-Structural Equation Modelling (PLS-SEM) using Smart PLS software. The results show that compulsive online shopping behaviour has a negative impact on financial vulnerability, while spending behaviour and locus of control have a positive effect. The findings of this study hold significance for both academics and practitioners alike. Theoretically, this study adds to the limited knowledge base in financial health and promotes a better understanding of the behavioural and psychological factors that influence individuals’ financial vulnerability. Practically, this study highlights the importance of collaboration between the government and relevant agencies in developing comprehensive strategies to improve the financial stability and well-being of Malaysians to achieve the country’s goal of becoming a high- income country with a high standard of living.
{"title":"Compulsive Online Shopping, Spending Habits, And Locus of Control on Financial Vulnerability Among Malaysians","authors":"Nuradli Ridzwan Shah Mohd Dali, Wan Rasyidah Wan Nawang, Hanifah Abdul Hamid, Umi Hamidaton Mohd Soffian Lee, Wan Nur Fazni Wan Mohamad Nazarie","doi":"10.60016/majcafe.v31.07","DOIUrl":"https://doi.org/10.60016/majcafe.v31.07","url":null,"abstract":"At a time when the world economy is uncertain, people need to be financially prepared to ensure stability. However, many people are prone to financial vulnerability because of their attitude and behaviour, apart from their environment. Some people have excessive online shopping lifestyles, poor spending habits, and a lack of self-control, leading them into a major debt trap and other financial obstacles that increase their financial vulnerability. This study aims to examine the impact of the abovementioned factors on the financial vulnerability of Malaysians. The online survey targeted Malaysian consumers and received 2241 responses. The data were analysed by Partial Least Square-Structural Equation Modelling (PLS-SEM) using Smart PLS software. The results show that compulsive online shopping behaviour has a negative impact on financial vulnerability, while spending behaviour and locus of control have a positive effect. The findings of this study hold significance for both academics and practitioners alike. Theoretically, this study adds to the limited knowledge base in financial health and promotes a better understanding of the behavioural and psychological factors that influence individuals’ financial vulnerability. Practically, this study highlights the importance of collaboration between the government and relevant agencies in developing comprehensive strategies to improve the financial stability and well-being of Malaysians to achieve the country’s goal of becoming a high- income country with a high standard of living.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138611369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Azlin Shafinaz Arshad, Siti Nur Nazmin Abdul Rahim, Yasmin Kamall Khan
One of the main issues many countries face is unemployment. Entrepreneurship has been acknowledged as a means of solving unemployment problems. The study aims to determine the factors influencing the entrepreneurial intention of undergraduate students after having exposure to entrepreneurship subjects. This study adopts a quantitative approach using an e-survey and was distributed to students in one of the higher learning institutions in Malaysia. A stratified sampling method was chosen and only 100 responses can be used for further analysis. The data was analyzed using SPSS. Results of the study show that personal attitude and family influence have a significant relationship with students’ intention to start a business. However, there is no significant relationship between perceived behavioral control and entrepreneurial intention. The study has provided valuable insights for the university to develop more effective entrepreneurship programs besides providing support to those who are passionate to go into business.
{"title":"Determining Entrepreneurial Intention Among Undergraduate Students in Malaysia Using the Theory of Planned Behavior (TPB)","authors":"Azlin Shafinaz Arshad, Siti Nur Nazmin Abdul Rahim, Yasmin Kamall Khan","doi":"10.60016/majcafe.v30.16","DOIUrl":"https://doi.org/10.60016/majcafe.v30.16","url":null,"abstract":"One of the main issues many countries face is unemployment. Entrepreneurship has been acknowledged as a means of solving unemployment problems. The study aims to determine the factors influencing the entrepreneurial intention of undergraduate students after having exposure to entrepreneurship subjects. This study adopts a quantitative approach using an e-survey and was distributed to students in one of the higher learning institutions in Malaysia. A stratified sampling method was chosen and only 100 responses can be used for further analysis. The data was analyzed using SPSS. Results of the study show that personal attitude and family influence have a significant relationship with students’ intention to start a business. However, there is no significant relationship between perceived behavioral control and entrepreneurial intention. The study has provided valuable insights for the university to develop more effective entrepreneurship programs besides providing support to those who are passionate to go into business.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohd Afifie Mohd Alwi, Azwan Abdullah, Azyanee Luqman
Due to the widespread usage of credit cards, excessive debt is almost inevitable, particularly among Muslim consumers. Therefore, this study explores the understanding of Muslim consumers towards credit card debt management from the Islamic perspective. Semi-structured interviews with 16 participants were used in this study to gather information for the exploratory analysis. Four themes were identified among Muslim users as the primary reasons for understanding the Maqasid Shariah (MS) in credit card (CC) debt management: convenience, emergency, benefit and social status. Furthermore, this study developed a prominent higher-order theme: the priority in credit card debt management. The study incorporates an understanding of respectability in credit card management that is consistent with Islamic teaching.
{"title":"Muslim Consumers’ Credit Card Debt Management","authors":"Mohd Afifie Mohd Alwi, Azwan Abdullah, Azyanee Luqman","doi":"10.60016/majcafe.v30.06","DOIUrl":"https://doi.org/10.60016/majcafe.v30.06","url":null,"abstract":"Due to the widespread usage of credit cards, excessive debt is almost inevitable, particularly among Muslim consumers. Therefore, this study explores the understanding of Muslim consumers towards credit card debt management from the Islamic perspective. Semi-structured interviews with 16 participants were used in this study to gather information for the exploratory analysis. Four themes were identified among Muslim users as the primary reasons for understanding the Maqasid Shariah (MS) in credit card (CC) debt management: convenience, emergency, benefit and social status. Furthermore, this study developed a prominent higher-order theme: the priority in credit card debt management. The study incorporates an understanding of respectability in credit card management that is consistent with Islamic teaching.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Farah Lynn Amira Nor Zaidi, Mohammad Aizat Jamaludin, Nur Azira Tukiran
This research aims to study the perception of counterfeit cosmetics among Muslim consumers in Putrajaya. This study aims to identify whether demographic backgrounds, especially age, gender, and income level, show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. In addition, this study also identifies whether religiosity and brand consciousness show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. Two hundred seventy-seven questionnaires were collected from Muslim consumers living in Putrajaya using the convenience sampling method, which was then analyzed using SPSS software. The study’s findings showed that age, level of income, and brand consciousness have a significant relationship with the perception of Muslim consumers in Putrajaya towards counterfeit cosmetics. Meanwhile, the findings also showed that there is no statistical difference between gender and religiosity towards the perception of Muslim consumers on counterfeit cosmetics in Putrajaya. This study contributes to expanding future works of literature of research in the Halal cosmetics area and provides insight to the authorities on the perception of Muslim consumers towards counterfeit cosmetic products, which in turn, helps the authorities further strengthen the administration of the halal cosmetic industry.
{"title":"Perception of Counterfeit Cosmetics among Muslim Consumers in Putrajaya","authors":"Farah Lynn Amira Nor Zaidi, Mohammad Aizat Jamaludin, Nur Azira Tukiran","doi":"10.60016/majcafe.v30.03","DOIUrl":"https://doi.org/10.60016/majcafe.v30.03","url":null,"abstract":"This research aims to study the perception of counterfeit cosmetics among Muslim consumers in Putrajaya. This study aims to identify whether demographic backgrounds, especially age, gender, and income level, show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. In addition, this study also identifies whether religiosity and brand consciousness show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. Two hundred seventy-seven questionnaires were collected from Muslim consumers living in Putrajaya using the convenience sampling method, which was then analyzed using SPSS software. The study’s findings showed that age, level of income, and brand consciousness have a significant relationship with the perception of Muslim consumers in Putrajaya towards counterfeit cosmetics. Meanwhile, the findings also showed that there is no statistical difference between gender and religiosity towards the perception of Muslim consumers on counterfeit cosmetics in Putrajaya. This study contributes to expanding future works of literature of research in the Halal cosmetics area and provides insight to the authorities on the perception of Muslim consumers towards counterfeit cosmetic products, which in turn, helps the authorities further strengthen the administration of the halal cosmetic industry.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng
Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers’ desire. Despite this, the effectiveness of influencer marketing for luxury brands has resulted in mixed findings. As such, this study applies social influence theory to investigate the role of social media influencers (SMI), specifically on the relationships between trustworthiness and attractiveness towards the consumers’ attitude and purchase intention of luxury cosmetic brands. Using a quantitative survey of 240 Malaysian urban women collected from two major shopping malls, the data were analyzed using the structural equation modeling technique. Interestingly, the result of this study confirms that the attractiveness of the SMI was more critical than trustworthiness. Meanwhile, the attitude significantly mediated between attractiveness and their intention to purchase luxury cosmetic brands. This study also presents the implications and recommendations for future research. This study offers a novel perspective and gives insights to marketers of luxury cosmetic brands, especially on the suitability of selecting SMI to attract its target market.
{"title":"Love, Trust and Follow Them? The Role of Social Media Influencers on Luxury Cosmetics Brands’ Purchase Intention Among Malaysian Urban Women","authors":"Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng","doi":"10.60016/majcafe.v30.11","DOIUrl":"https://doi.org/10.60016/majcafe.v30.11","url":null,"abstract":"Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers’ desire. Despite this, the effectiveness of influencer marketing for luxury brands has resulted in mixed findings. As such, this study applies social influence theory to investigate the role of social media influencers (SMI), specifically on the relationships between trustworthiness and attractiveness towards the consumers’ attitude and purchase intention of luxury cosmetic brands. Using a quantitative survey of 240 Malaysian urban women collected from two major shopping malls, the data were analyzed using the structural equation modeling technique. Interestingly, the result of this study confirms that the attractiveness of the SMI was more critical than trustworthiness. Meanwhile, the attitude significantly mediated between attractiveness and their intention to purchase luxury cosmetic brands. This study also presents the implications and recommendations for future research. This study offers a novel perspective and gives insights to marketers of luxury cosmetic brands, especially on the suitability of selecting SMI to attract its target market.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E-banking applies transactions anytime, anywhere, and 24/7 is also a great benefit. E-banking can overcome the time and space inconvenience of traditional banking. With e-banking, customers can do financial transactions on weekends or late at night without having to set up office hours like when dealing at the counter. Therefore, the study aims to discover the main factors affecting the decision to use E-banking services of individual customers at commercial banks in Vietnam and give managerial recommendations for enhancing E-banking services of commercial banks during the post Covid-19 pandemic in Vietnam. The article method applied structural equation modeling (SEM) using SPSS 20.0, Amos software. Besides, the authors surveyed data collected from 700 individual customers who have registered to use E-banking services analyzed to provide evidence. The study's main findings explore six key factors affecting the decision to use E-banking services. Six factors included perceived usefulness, ease of use, trust, social influence, innovation, and communication. They had a statistically significant relationship between attitude and decision to accept E-banking services. The study value helps commercial banks constantly invest in E-banking services by applying digital technology, high technology, information, telecommunications, and technical infrastructure into products to enhance customer satisfaction.
{"title":"Factors Affecting the Decision to Use E-Banking Services: A Case Study of Individual Customers during the Covid-19 Pandemic in Vietnam","authors":"Pham Tien Dat, Nga Phan Thi Hang","doi":"10.60016/majcafe.v30.02","DOIUrl":"https://doi.org/10.60016/majcafe.v30.02","url":null,"abstract":"E-banking applies transactions anytime, anywhere, and 24/7 is also a great benefit. E-banking can overcome the time and space inconvenience of traditional banking. With e-banking, customers can do financial transactions on weekends or late at night without having to set up office hours like when dealing at the counter. Therefore, the study aims to discover the main factors affecting the decision to use E-banking services of individual customers at commercial banks in Vietnam and give managerial recommendations for enhancing E-banking services of commercial banks during the post Covid-19 pandemic in Vietnam. The article method applied structural equation modeling (SEM) using SPSS 20.0, Amos software. Besides, the authors surveyed data collected from 700 individual customers who have registered to use E-banking services analyzed to provide evidence. The study's main findings explore six key factors affecting the decision to use E-banking services. Six factors included perceived usefulness, ease of use, trust, social influence, innovation, and communication. They had a statistically significant relationship between attitude and decision to accept E-banking services. The study value helps commercial banks constantly invest in E-banking services by applying digital technology, high technology, information, telecommunications, and technical infrastructure into products to enhance customer satisfaction.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Azreen Roslan, Siti Norida Wahab, Ariff Azly Muhamed, Veera Pandiyan Kaliani Sundram, Farha Ghapar, Li Lian Chew
Food supply chain assurance refers to the measures and processes that are put in place to ensure the safety, quality, and reliability of the food supply chain from farm to fork. Food supply chain assurance aims to minimize the risk of foodborne illnesses, ensure the integrity of the supply chain, and build trust between consumers and producers. Hence, this paper aims to provide empirical evidence on the effects of the dimensions of food security and their impacts on the food supply chain in the context of households in Malaysia. This research primarily focuses on individuals as the unit of analysis, and 498 households in the Klang Valley, Malaysia, were invited to take part in the survey. Subsequently, out of the invited households, 350 responses were received and considered valid for data analysis. The results of this study show that each of the hypotheses is true and that food security in the supply chain is affected by all four aspects of food security: how easy it is to get food, how much food is available, how it is used, and how stable it is. This study is one of the first to help partners in the food security supply chain better understand the effects of food security mechanisms. This will help consumers become more aware of the food security supply chain in the long run.
{"title":"Food Supply Chain Assurance: Malaysian Consumer Household Perspective","authors":"Azreen Roslan, Siti Norida Wahab, Ariff Azly Muhamed, Veera Pandiyan Kaliani Sundram, Farha Ghapar, Li Lian Chew","doi":"10.60016/majcafe.v30.05","DOIUrl":"https://doi.org/10.60016/majcafe.v30.05","url":null,"abstract":"Food supply chain assurance refers to the measures and processes that are put in place to ensure the safety, quality, and reliability of the food supply chain from farm to fork. Food supply chain assurance aims to minimize the risk of foodborne illnesses, ensure the integrity of the supply chain, and build trust between consumers and producers. Hence, this paper aims to provide empirical evidence on the effects of the dimensions of food security and their impacts on the food supply chain in the context of households in Malaysia. This research primarily focuses on individuals as the unit of analysis, and 498 households in the Klang Valley, Malaysia, were invited to take part in the survey. Subsequently, out of the invited households, 350 responses were received and considered valid for data analysis. The results of this study show that each of the hypotheses is true and that food security in the supply chain is affected by all four aspects of food security: how easy it is to get food, how much food is available, how it is used, and how stable it is. This study is one of the first to help partners in the food security supply chain better understand the effects of food security mechanisms. This will help consumers become more aware of the food security supply chain in the long run.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pick-Soon Ling, Lim-Jin Wong, Siti Marhamah Mohmed@Wasli, Chintra Dewi Bajat
Due to the limited evidence on the moderating effect of COVID-19 on functional food purchase intention, this study aims to investigate the factors that significantly predicted the purchase intention of functional foods and the moderating role of COVID-19 on the proposed relationships. In this study, two additional factors (subjective knowledge and health consciousness) are integrated into the Theory of Planned Behaviour (TPB), and the impact of COVID-19 is included as a moderator. Convenience sampling has been employed to collect 294 valid responses from consumers in Malaysia and analysed using the Partial Least Square-Structural Equation Modelling. The findings showed that attitudes, subjective norms and subjective knowledge are significantly related to the intention to purchase functional foods. Results from the moderation analysis further found that the impact of COVID-19 has no significant moderation effect on these relationships. This study provided several tremendous implications to stakeholders such as government agencies, authorities, and businesses as they can refer to the findings to understand the factors influencing consumers to purchase functional foods. For instance, specific policies and strategies have to be implemented by government-related agencies and authorities to enhance further the understanding of the functional foods of the public to encourage them to purchase and consume functional foods to improve their health condition.
{"title":"Sorry COVID-19! You Don’t Moderate My Intention to Purchase Functional Foods","authors":"Pick-Soon Ling, Lim-Jin Wong, Siti Marhamah Mohmed@Wasli, Chintra Dewi Bajat","doi":"10.60016/majcafe.v30.13","DOIUrl":"https://doi.org/10.60016/majcafe.v30.13","url":null,"abstract":"Due to the limited evidence on the moderating effect of COVID-19 on functional food purchase intention, this study aims to investigate the factors that significantly predicted the purchase intention of functional foods and the moderating role of COVID-19 on the proposed relationships. In this study, two additional factors (subjective knowledge and health consciousness) are integrated into the Theory of Planned Behaviour (TPB), and the impact of COVID-19 is included as a moderator. Convenience sampling has been employed to collect 294 valid responses from consumers in Malaysia and analysed using the Partial Least Square-Structural Equation Modelling. The findings showed that attitudes, subjective norms and subjective knowledge are significantly related to the intention to purchase functional foods. Results from the moderation analysis further found that the impact of COVID-19 has no significant moderation effect on these relationships. This study provided several tremendous implications to stakeholders such as government agencies, authorities, and businesses as they can refer to the findings to understand the factors influencing consumers to purchase functional foods. For instance, specific policies and strategies have to be implemented by government-related agencies and authorities to enhance further the understanding of the functional foods of the public to encourage them to purchase and consume functional foods to improve their health condition.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Harwati Harwati, Anna Maria Sri Asih, Bertha Maya Sopha
This study aimed to segment consumers and explored the factors that affect consumer awareness of halal chicken in Indonesia. The extended theory of planned behavior was adopted to determine the clustering variables, such as demographics, consumption patterns, knowledge, attitude, intention, and actual action. 1185 respondents in Yogyakarta province, Indonesia, participated in the stratified random sampling. The K-means algorithm classified halal chicken consumers into three groups: “credence consumers” who have halal integrity (44%), “moderate consumers” who are rational in their purchasing (21%), and “apathetic consumers” who seem to lack knowledge and enthusiasm for implementing halal principles (35%). An indepth profiling evaluation of the consumers’ characteristics revealed that in all clusters, religious belief showed to influence willingness to pay (WTP) for halal chicken. The result also revealed that higher consumer income levels do not necessarily lead to a commensurate increase in WTP.
{"title":"Understanding Halal Chicken Consumers: Extended Theory of Planned Behavior and Clustering Approach","authors":"Harwati Harwati, Anna Maria Sri Asih, Bertha Maya Sopha","doi":"10.60016/majcafe.v30.14","DOIUrl":"https://doi.org/10.60016/majcafe.v30.14","url":null,"abstract":"This study aimed to segment consumers and explored the factors that affect consumer awareness of halal chicken in Indonesia. The extended theory of planned behavior was adopted to determine the clustering variables, such as demographics, consumption patterns, knowledge, attitude, intention, and actual action. 1185 respondents in Yogyakarta province, Indonesia, participated in the stratified random sampling. The K-means algorithm classified halal chicken consumers into three groups: “credence consumers” who have halal integrity (44%), “moderate consumers” who are rational in their purchasing (21%), and “apathetic consumers” who seem to lack knowledge and enthusiasm for implementing halal principles (35%). An indepth profiling evaluation of the consumers’ characteristics revealed that in all clusters, religious belief showed to influence willingness to pay (WTP) for halal chicken. The result also revealed that higher consumer income levels do not necessarily lead to a commensurate increase in WTP.","PeriodicalId":39091,"journal":{"name":"Malaysian Journal of Consumer and Family Economics","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135145828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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