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Does Facebook Advertisement Matter to Entice Customers’ Responses? An Integrated Technology Acceptance Model Facebook广告对吸引用户反应重要吗?集成技术接受模型
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.10
C. J. Ng, Y. N. Goh, C. N. Lim, Nabeel Nisar, Touseef Hussain Ghumro
Facebook advertisement for food-related information is widespread on social media platforms. However, the effectiveness of this food advertisement in reaching out to the target consumers needs to get more attention. This study fills the gaps by determining the factors affecting consumer attitudes towards food advertisements on Facebook, their intentions to receive them, and their behavioural response. A research model was developed using the Theory of Reasoned Action (TRA), the Technology Acceptance Model (TAM), and the Advertising Value Model. Specifically, this study investigates the relationship between perceived usefulness, perceived ease of use, credibility, entertainment, informativeness, irritation, personalisation, and privacy concern attitudes towards food advertisements. This study deployed an online questionnaire to collect data from 206 Facebook users. Results show that perceived usefulness, entertainment, informativeness, irritation, and privacy concern significantly affect consumers’ attitudes, as well as the positive effect on consumers’ attitudes towards intention and behavioural response. The outcomes of this study may cast novel insight into the variables that influence consumer attitudes and responses to Facebook food advertisements and provides valuable knowledge for food marketers to create superior advertising campaigns on social media platforms.
Facebook上与食物相关的广告在社交媒体平台上很普遍。然而,这种食品广告在接触目标消费者方面的有效性需要得到更多的关注。这项研究通过确定影响消费者对Facebook上食品广告态度的因素、他们接受这些广告的意愿以及他们的行为反应,填补了这一空白。运用理性行为理论(TRA)、技术接受模型(TAM)和广告价值模型建立了一个研究模型。具体而言,本研究调查了感知有用性、感知易用性、可信度、娱乐性、信息性、刺激性、个性化和隐私关注对食品广告的态度之间的关系。这项研究部署了一份在线问卷,收集了206名Facebook用户的数据。结果表明,感知有用性、娱乐性、信息性、刺激性和隐私性对消费者态度有显著影响,对消费者意向态度和行为反应有正向影响。本研究的结果可能会对影响消费者对Facebook食品广告态度和反应的变量产生新的见解,并为食品营销人员在社交媒体平台上创建卓越的广告活动提供有价值的知识。
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引用次数: 0
Factors Affecting Savings for Low-Income Households in the Northern States of Malaysia 影响马来西亚北部各州低收入家庭储蓄的因素
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.15
Saidatulakmal Mohd, Nurul Syifaa Mohd Shakil
Low-income households are those with lower incomes than most households in the region. In Malaysia, a low-income household earns less than RM 4,500 per month. Savings issues for low-income households are rarely discussed. This is because, logically, how can these low-income households save when their money is barely enough to cover their basic needs? Nonetheless, despite limited research, there is evidence that low-income households save. This study aims to identify the type of savings of low-income households. According to this study, low-income households do save. The methodology used in this study is multinomial logistic regression. The result of the study shows that strata, household size, number of income earners, the ability of households to save, and perception of households in access to higher education are the factors influencing low-income households’ savings. This study implies that low-income households face numerous obstacles that make saving difficult, including low-income levels, limited access to financial products and services, and a lack of financial literac
低收入家庭是指收入低于该地区大多数家庭的家庭。在马来西亚,一个低收入家庭每月收入不到4500令吉。低收入家庭的储蓄问题很少被讨论。这是因为,从逻辑上讲,当这些低收入家庭的钱仅够满足他们的基本需求时,他们怎么能储蓄呢?然而,尽管研究有限,但有证据表明低收入家庭有储蓄。本研究旨在确定低收入家庭的储蓄类型。根据这项研究,低收入家庭确实有储蓄。本研究使用的方法是多项逻辑回归。研究结果表明,阶层、家庭规模、收入者人数、家庭储蓄能力和家庭接受高等教育的认知是影响低收入家庭储蓄的因素。这项研究表明,低收入家庭面临许多阻碍储蓄的障碍,包括低收入水平、获得金融产品和服务的机会有限以及缺乏金融知识
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引用次数: 0
The ICT Use by Senior Entrepreneurs 高级企业家对信息通信技术的使用
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.12
Marlina Muhamad, Fariza Hanis Abd Razak, Haryani Haron
Senior entrepreneurs need help using ICT due to their limited technical skills, but this can be addressed by providing them with simple, familiar, recognizable, and flexible ICT. Previous studies have shown that social media, particularly Facebook, is widely used by entrepreneurs. With the growing aging population worldwide, acknowledging and leveraging the potential of senior entrepreneurs can lead to a more diverse and inclusive consumer landscape. This qualitative study used the semi-structured interview to explore the scenario of senior entrepreneurship, which examined their motivations from push and pull motivation and senior entrepreneurship activities. Ten participants were interviewed, revealing that social media platforms like Facebook and WhatsApp are used for marketing and communication. The study sheds light on the ICTs used by senior entrepreneurs to enhance their business efficiency and sustainability. While social media adoption is helpful, further research is still needed since intrinsic motivations dominate their primary motives.
由于高级企业家的技术技能有限,他们需要帮助使用信息通信技术,但这可以通过向他们提供简单、熟悉、可识别和灵活的信息通信技术来解决。之前的研究表明,社交媒体,尤其是Facebook,被企业家广泛使用。随着全球人口老龄化的加剧,承认和利用老年企业家的潜力可以带来一个更加多样化和包容性的消费环境。本质性研究采用半结构化访谈法探讨老年人创业情境,从推拉动机和老年创业活动两方面考察老年人创业动机。10名参与者接受了采访,发现Facebook和WhatsApp等社交媒体平台被用于营销和沟通。该研究揭示了高级企业家为提高业务效率和可持续性而使用的信息通信技术。虽然采用社交媒体是有帮助的,但由于内在动机主导了他们的主要动机,因此仍需要进一步的研究。
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引用次数: 0
Iban Women Development and Empowerment: Role of Iban Women as Breadwinner in the Family 伊班妇女发展和赋权:伊班妇女作为家庭经济支柱的作用
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.20
Shairil Izwan Taasim, Anita Rosli, Juniza Md Saad, Adrian Daud, Tunung Robin
Dual-income families are growing in the new millennium due to high living costs. Nowadays, women also play the role of breadwinners in the family, being in the workforce or working part-time. Many Iban working women and full-time homemakers are involved in side-income activities to earn additional income for the family. It is often involved them performing several activities to earn additional income for their family. This study investigates the role of Iban women as breadwinners involved in side-income activities in Sarawak by identifying types of side-income activities and barriers to side-income activities, thus proposing relevant training or programs to support and encourage their involvement in side-income activities. The study employed a descriptive research design, and 325 Iban women participated in this survey. Based on the survey, there are three main side-income activities among respondents, i.e., farming, handicraft making, and business. However, there are three main barriers to conducting side-income activities, i.e., a need for knowledge and skills in specific fields, marketing and promotional problems, and financial constraints. Based on the problems, three suggestions have been proposed by a high percentage of respondents, i.e., marketing and promotional assistance, business and entrepreneurship courses, and financial assistance. The selection of appropriate training and programs is crucial as the training and program should be need-driven oriented because only some of the training or programs could fit the needs of Iban women. The side-income activities among Iban women benefit the family, develop Iban society, and encourage Iban women’s development and empowerment in Sarawak.
由于生活成本高,双职工家庭在新千年中不断增加。如今,妇女在家庭中也扮演着养家糊口的角色,她们参加工作或兼职工作。许多伊班职业妇女和全职家庭主妇都参加副业活动,为家庭赚取额外收入。他们通常会参加一些活动,为家庭赚取额外收入。本研究调查了伊班妇女在沙捞越从事副业活动中作为养家糊口者的角色,确定了副业活动的类型和副业活动的障碍,从而提出了相关的培训或计划,以支持和鼓励她们参与副业活动。本研究采用描述性研究设计,共有325名伊班妇女参与调查。根据调查,受访者的副业主要有三种,即农业、手工业制造和商业。但是,进行副业活动有三个主要障碍,即需要特定领域的知识和技能、销售和促销问题以及财政限制。针对这些问题,有很高比例的受访者提出了三个建议,即营销和促销援助,商业和创业课程,财政援助。选择适当的培训和方案至关重要,因为培训和方案应以需求为导向,因为只有一些培训或方案能满足伊班妇女的需要。伊班妇女的副业活动使家庭受益,发展伊班社会,并鼓励伊班妇女在沙捞越的发展和赋权。
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引用次数: 0
Examining i-Sinar and i-Lestari Withdrawals Among Employees Provident Fund (EPF) Members During COVID-19 Crisis COVID-19危机期间雇员公积金(EPF)成员的i-Sinar和i-Lestari提款情况研究
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.08
Muhammad Amirul Ashraf Abd Ghani, Halimah Awang, Nur Fakhrina Ab. Rashid, Tan Lih Yoong, Tan Chin Lung, Yamunah Devi Apalasamy, Kama Firdaus Subbahi, Norma Mansor
To cope with the economic hardship induced by the COVID-19 pandemic, the government has allowed for withdrawals from the Employees Provident Fund (EPF) retirement savings account. This paper explored the impact of COVID19 on the employment and income status of EPF members prompted them to make early withdrawals from their retirement savings through the i-Sinar and i-Lestari schemes as well as usage of withdrawals. The nonprobability convenience sampling technique, specifically the snowball technique managed to capture 2,061 respondents via an online survey. Logistic regression revealed younger respondents, those earning a lower income, and those experiencing income reduction were more likely to utilise both schemes compared to their counterparts. Although most withdrawals were put to good use, it raises concern as the early withdrawals can bring negative consequences to individuals, taxpayers, and the government in future. Findings from this study can serve as a useful input in suggesting some improvements towards the EPF retirement savings scheme.
为了应对新冠疫情带来的经济困难,政府允许从雇员公积金(EPF)退休储蓄账户中提取资金。本文探讨了covid - 19对EPF成员就业和收入状况的影响,促使他们通过i-Sinar和i-Lestari计划提前提取退休储蓄以及提取的使用情况。非概率便利抽样技术,特别是滚雪球技术,通过在线调查成功捕获了2061名受访者。逻辑回归显示,与同龄人相比,年轻的受访者、收入较低的受访者和收入减少的受访者更有可能同时使用这两种方案。虽然大部分的提款都得到了很好的利用,但提前提款可能会给个人、纳税人和政府带来负面影响,这令人担忧。这项研究的结果可作为建议改善公积金退休储蓄计划的有用资料。
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引用次数: 0
The Moderating Effect of Household Income on the Determinants of Parental Contribution to Children in Malaysia 马来西亚家庭收入对父母对儿童贡献决定因素的调节作用
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.19
Nuraini Abdullah, Mohamad Fazli Sabri, Siti Shazwani Ahmad Suhaimi, Amirah Shazana Magli, Muslimah Ithnin
Parents undertake the heaviest responsibility ever to prepare children for a brighter future. The study identified predictors towards parental contribution included parental characteristics, child upbringing, parental purchasing behaviour and financial strain. The moderating role of household income also was addressed. The study surveyed 2,182 respondents from low-income households with children under six years old and found that parental contributions towards their children’s upbringing were significantly influenced by household income. Parental characteristics were detected as important drivers of parental contribution; child upbringing and parental purchasing behaviour influence parental contribution positively, but the negative effect of financial strain was revealed. On the other hand, the upbringing of the children and parental contribution made by parents are significant in deciding the household income. The study highlights that parental contributions play a crucial role in shaping children’s character and development. Appropriate investments in children are essential to ensure they become decent human beings. Furthermore, the study underlines the practical implications for parents, government, and non-government organizations regarding investment in children. It is suggested that benefits, such as allowances provided by the Department of Social Welfare, should be allocated to needy families so that parents can invest in their children’s future. This study emphasizes the importance of investing in children from low-income households to ensure a brighter future, and government and non-government organizations must support these families.
父母承担着最沉重的责任,让孩子为更光明的未来做好准备。该研究确定了父母贡献的预测因素包括父母的特征、孩子的成长、父母的购买行为和经济压力。还讨论了家庭收入的调节作用。这项研究调查了2182名来自有6岁以下孩子的低收入家庭的受访者,发现父母对孩子抚养的贡献受到家庭收入的显著影响。父母特征是父母贡献的重要驱动因素;子女教养和父母购买行为对父母贡献有正向影响,而经济压力对父母贡献有负向影响。另一方面,孩子的抚养和父母的贡献在决定家庭收入方面是重要的。该研究强调,父母的贡献在塑造孩子的性格和发展方面起着至关重要的作用。对儿童的适当投资对于确保他们成为体面的人至关重要。此外,该研究强调了对父母、政府和非政府组织在儿童投资方面的实际意义。建议将福利,例如社会福利署提供的津贴,分配给有需要的家庭,使父母能够投资子女的未来。这项研究强调了投资于低收入家庭儿童以确保更光明未来的重要性,政府和非政府组织必须支持这些家庭。
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引用次数: 1
Financial Behavior, Social Relations, Stress and Financial Vulnerability Among Youth in Malaysia 马来西亚青年的金融行为、社会关系、压力和金融脆弱性
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.09
Siti Nurazira Mohd Daud, Russayani Ismail, Shamzaeffa Samsudin, Shahhanim Yahya
The COVID-19 pandemic, the subsequent implementation of the Movement Control Order (MCO), and financial resilience issues during the pre-pandemic period have initiated a study of the extent of financial vulnerability conditions and their link with financial behavior, social relations, and stress conditions among youth in Malaysia. Using data from the Malaysian Youth Index 2020 to include 21,126 respondents, the hypotheses are tested and analyzed through partial least square structural equation modeling (PLS-SEM) techniques. The findings reveal that social relations are the critical antecedent, followed by financial behavior and stress conditions in predicting financial vulnerability, which implies that financial vulnerability can be solved by improving financial behavior, strengthening social relations, and reducing stress conditions. Furthermore, financial behavior has been found to mediate the relationship between social relations and financial vulnerability, as well as stress and financial vulnerability. The nature of interactions between financial behavior, social relations, stress condition, and financial vulnerability would be helpful information for policymakers in encouraging and improving social building programs in society to equip them with cutting-edge financial decision-making tools.
2019冠状病毒病大流行、随后实施的行动控制令(MCO)以及大流行前期间的金融复原力问题,促使人们开始研究金融脆弱性状况的程度及其与马来西亚青年金融行为、社会关系和压力状况的联系。利用马来西亚青年指数2020的数据,包括21,126名受访者,通过偏最小二乘结构方程模型(PLS-SEM)技术对假设进行了检验和分析。研究结果表明,社会关系是预测金融脆弱性的关键前提,其次是金融行为和压力条件,这意味着金融脆弱性可以通过改善金融行为、加强社会关系和减少压力条件来解决。此外,财务行为在社会关系与财务脆弱性、压力与财务脆弱性之间具有中介作用。金融行为、社会关系、压力条件和金融脆弱性之间相互作用的本质将为政策制定者提供有用的信息,以鼓励和改进社会建设项目,为他们配备尖端的金融决策工具。
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引用次数: 0
Essential Goods and Services Needs Among the B40 In the Klang Valley During The COVID-19 Pandemic 新冠肺炎大流行期间巴生谷B40居民对必需品和服务的需求
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.01
Mohd Nazmi Ahmad, Mufdhiati Mufdhiati, Doris Padmini Selvaratnam
The COVID-19 pandemic created chaos and conflicts in society as there was a disruption in the social and economic spheres of life globally and locally. The pandemic led to the loss of limited economic resources needed to meet the family's daily demands due to job loss, temporary layoffs, or other circumstances. This study intends to determine the importance of necessities among the B40 group in Malaysia's Klang Valley. The study also explored the importance and relationship between essential goods and services during the pandemic. The information came from a survey given to the Klang Valley's B40 group utilizing Facebook (FB) social media and FB Ads. The data were compiled from 363 respondents and summarised using the cross-sectional survey sampling method. The study focuses on the B40 group as Malaysia's disadvantaged, particularly in obtaining essential products and services due to their vulnerability. Several statistical tests investigate this. Spearman's Rank Correlation Coefficient test analyzes the descriptive statistics analysis. The factors of food, healthcare, shelter, transportation, and formal education have both positive and negative connections with the demographic variables. The studies' findings revealed that all demographic parameters had positive and negative connections, demonstrating that the B40 Group in the Klang Valley needs all essentials. According to the analysis's findings, 94% of respondents concur that food should take precedence during the pandemic. A majority of respondents (92%) think that healthcare (91%), shelter, and (84%) formal education is the essential goods and services. The most important food is rice, followed by vegetables, meat, milk for children, and other food categories. Vaccines are the highest priority among healthcare products and services, followed by masks and medications.Additionally, many members of the B40 group have experienced decreased income and possibly job losses due to the installation of movement order control (MCO) during the epidemic. As a result, despite being supported by government aid, the household's income is insufficient to meet its demands. Therefore, to efficiently channel aid to those in need, the government still needs to increase the distribution of goods and services based on priorities. According to the study's conclusions, to ensure that everyone has access to their needs, especially in times of crisis, comprehensive, precise data on homes and the availability of necessary commodities and services must be put in place digitally in the future.
新冠肺炎疫情给全球和地区的社会经济生活带来了混乱和冲突。由于失业、临时裁员或其他情况,疫情导致了满足家庭日常需求所需的有限经济资源的损失。本研究旨在确定马来西亚巴生谷B40群体中必需品的重要性。该研究还探讨了大流行期间基本商品和服务之间的重要性和关系。这些信息来自对巴生谷B40群体利用Facebook社交媒体和Facebook广告进行的一项调查。数据来自363名受访者,并使用横断面调查抽样方法进行总结。该研究的重点是B40群体作为马来西亚的弱势群体,特别是在获得基本产品和服务方面,由于他们的脆弱性。几个统计测试对此进行了调查。Spearman秩相关系数检验采用描述性统计分析。食物、保健、住房、交通和正规教育等因素与人口变量既有积极的联系,也有消极的联系。研究结果显示,所有人口参数都有积极和消极的联系,表明巴生谷的B40集团需要所有必需品。根据分析结果,94%的答复者同意在大流行期间应优先考虑粮食。大多数受访者(92%)认为医疗保健(91%)、住房和正规教育(84%)是必不可少的商品和服务。最重要的食物是大米,其次是蔬菜、肉类、儿童牛奶和其他食物类别。在医疗保健产品和服务中,疫苗是最重要的,其次是口罩和药物。此外,由于在疫情期间安装了移动命令控制系统(MCO), B40群体的许多成员经历了收入减少和可能失业的情况。结果,尽管得到了政府的援助,家庭的收入仍不足以满足其需求。因此,为了有效地为需要帮助的人提供援助,政府仍然需要根据优先顺序增加货物和服务的分配。根据该研究的结论,为了确保每个人都能获得他们的需求,特别是在危机时期,未来必须以数字方式建立全面、精确的住房数据以及必要商品和服务的可用性。
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引用次数: 0
A Study of Financial Behavior Among Urban Older Chinese 中国城市老年人金融行为研究
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.18
Shyue Chuan Chong, Zun Khan Andaeus Neoh, Hui Shan Lee, Pei Yew Mah, Diep Thanh Tung
Older Malaysian Chinese has one of the highest mean incomes among the other ethnicity in Malaysia. As these individuals grow older, their savings and retirement fund will dwindle and are insufficient for their spending. As a result, these individuals will seek to earn extra income from investment so that they could save more for their children and lifetime care. However, investment is subject to risk. Thus, this study examines the effect of gender, age, financial satisfaction, financial knowledge, and bequest motives on older Malaysian Chinese financial risk tolerance. In this study, the target sample was those Chinese aged 50 or older residing in Selangor, Malaysia. The data were collected through face-to-face interviews with the purposive sampling method. As a result, the survey covered a sample of 263 completed cases. The multiple regression analysis shows that males with optimal financial knowledge, altruistic personality (unselfish and concern for other people), and variables positively influence older Malaysian Chinese’s financial risk tolerance (risk-taker). At the same time, ages and financial satisfaction variables are negative and significantly influence financial risk tolerance (risk- averse). Lastly, these findings may contribute to the relevant authority, such as retirement fund providers, to formulate a proper long-term plan to ensure Chinese older Malaysians’ individual and family financial stress during retirement.
年长的马来西亚华人是马来西亚其他族裔中平均收入最高的群体之一。随着这些人年龄的增长,他们的储蓄和退休基金将会减少,不足以支付他们的支出。因此,这些人将寻求从投资中赚取额外收入,这样他们就可以为他们的孩子和终身护理节省更多。然而,投资是有风险的。因此,本研究考察了性别、年龄、财务满意度、财务知识和遗赠动机对老年马来西亚华人金融风险承受能力的影响。在这项研究中,目标样本是居住在马来西亚雪兰莪州的50岁及以上的中国人。数据采用面对面访谈的方式收集,采用目的抽样的方法。因此,调查涵盖了263个已完成病例的样本。多元回归分析显示,最优理财知识、利他人格(无私、关心他人)和变量对大马华人老年理财风险承受能力(冒险者)有正向影响。同时,年龄和财务满意度变量为负向,显著影响财务风险承受能力(风险厌恶)。最后,这些发现可能有助于相关当局,如退休基金提供商,制定适当的长期计划,以确保马来西亚华裔老年人在退休期间的个人和家庭财务压力。
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引用次数: 0
The Influence Factors of Job Demands Toward Mental Health Among Academics in Public Higher Education Institutions in Malaysia: A Conceptual Paper 马来西亚公立高等教育机构学者工作需求对心理健康的影响因素:一项概念性研究
Q3 Economics, Econometrics and Finance Pub Date : 2023-06-01 DOI: 10.60016/majcafe.v30.17
Siti Rosnita Sakarji, Ayu Kamareenna Abdullah Thani, Abdul Kadir Othman, Nurbarirah Ahmad
Mental health has gained a lot of attention recently, especially because of the COVID-19 outbreak. COVID-19 compelled learning systems to transition away from face-to-face interaction and towards online learning. While most studies have focused on its influence on students, the academics have received little attention. Concerning it, this study aimed to create a theoretical framework that explained the influence of job demands on academics’ mental health. This conceptual paper explained how job demands (workload, role conflict, work-life imbalance) link demanding and resourceful aspects of one domain to outcomes in the other domain, using insights from the Job-Demand Resources model, which postulates a health impairment and motivational process. Self-administered online survey techniques will be implemented to obtain responses from the respondents. The structure, reliability, and validity of this unidimensional with a few items measured was constructed and focused on four independent heterogeneous samples of academicians employed in Malaysia (N=370). Three hypotheses were formulated in this conceptual paper based on the previous considerations and the JD-R model assumptions. The contributions and implications of this study are discussed especially those that will benefit the developing country context, Malaysia. Keywords: job demands, workload, role conflict, work-life imbalance, mental health
最近,心理健康受到了很多关注,特别是因为COVID-19的爆发。COVID-19迫使学习系统从面对面互动转向在线学习。虽然大多数研究都集中在它对学生的影响上,但学术界却很少受到关注。本研究旨在建立一个解释职业需求对大学生心理健康影响的理论框架。这篇概念性论文解释了工作需求(工作量、角色冲突、工作与生活的不平衡)如何将一个领域的要求和资源方面与另一个领域的结果联系起来,使用了工作需求资源模型的见解,该模型假设了健康损害和激励过程。将实施自我管理的在线调查技术,以获得受访者的答复。这个单维度的结构、信度和效度被构建,并集中在马来西亚的四个独立的异质性样本(N=370)。基于上述考虑和JD-R模型假设,本文提出了三个假设。本研究的贡献和影响进行了讨论,特别是那些将有利于发展中国家背景,马来西亚。关键词:工作需求、工作量、角色冲突、工作与生活失衡、心理健康
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引用次数: 0
期刊
Malaysian Journal of Consumer and Family Economics
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