Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015853
A. Ahamat, M. S. S. Ali, N. Zahari
The brand image can give a huge impact to the marketer and the consumer as the buyer of the product. The brand image factor can also motivate consumer in their purchasing decision because the brand image may reflect the product itself. The purpose of this paper is to elaborate the relation between the awareness of a brand and the intention of buying a brand. There were several brand image factors highlighted in this research which is pricing, advertisement, brand name and quality of the product. A quantitative method was used through an online questionnaire in order to prove the factors that can affect the brand image in online marketing among university students. Based on the results, several factors were identified as the contributing effect on a brand image which is the price of a product, advertisement of product and the quality of a product.
{"title":"The effects of brand image in purchasing of online marketing among university students","authors":"A. Ahamat, M. S. S. Ali, N. Zahari","doi":"10.1504/IJENM.2018.10015853","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015853","url":null,"abstract":"The brand image can give a huge impact to the marketer and the consumer as the buyer of the product. The brand image factor can also motivate consumer in their purchasing decision because the brand image may reflect the product itself. The purpose of this paper is to elaborate the relation between the awareness of a brand and the intention of buying a brand. There were several brand image factors highlighted in this research which is pricing, advertisement, brand name and quality of the product. A quantitative method was used through an online questionnaire in order to prove the factors that can affect the brand image in online marketing among university students. Based on the results, several factors were identified as the contributing effect on a brand image which is the price of a product, advertisement of product and the quality of a product.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"390-406"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42019875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015864
Asma Khan, A. Syed
Internet has brought a revolution in the way we live today. This paper aims to provide an overview of the e-tail scenario in India and study the factors that influence the online buying behaviour of e-consumers. It explores the various issues, opportunities and endeavours to draw an effective e-tailing strategy for Indian online sector based upon extensive the literature reviewed and factors assimilated on e-tailing models from Indian and global studies. The research also suggests ways in which the e-tailers can recuperate their virtual presence and enhance online consumer purchases and revisits. The contributions of the findings would attempt to assist policy makers, e-marketers and provide an insight for further research exploring the gaps in this important social and commercial economic discipline which impacts each and everyone of us.
{"title":"Determinants of online consumer behaviour towards e-tailing in India","authors":"Asma Khan, A. Syed","doi":"10.1504/IJENM.2018.10015864","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015864","url":null,"abstract":"Internet has brought a revolution in the way we live today. This paper aims to provide an overview of the e-tail scenario in India and study the factors that influence the online buying behaviour of e-consumers. It explores the various issues, opportunities and endeavours to draw an effective e-tailing strategy for Indian online sector based upon extensive the literature reviewed and factors assimilated on e-tailing models from Indian and global studies. The research also suggests ways in which the e-tailers can recuperate their virtual presence and enhance online consumer purchases and revisits. The contributions of the findings would attempt to assist policy makers, e-marketers and provide an insight for further research exploring the gaps in this important social and commercial economic discipline which impacts each and everyone of us.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"455"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43295013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015863
V. Ajay, L. Vijay, K. Manivel
Cardiologists, across the globe, opine that 25% of death in the age band between 25-70 years is mainly caused by high stress ambience they are subjected to in their work place especially professionals like first generation entrepreneur's. It is found that the common health issues like depression, anxiety, addiction, sleeping disorders are leading more and more of heart disease and heart attacks. The system proposed here uses an advanced technology called MIOT system in the form of a wristwatch to detect and analyse the parameter deviations on the person who is wearing this wristwatch.
{"title":"Stress of new age entrepreneurs and its implications of affecting heart-alerting-heart using MIOT","authors":"V. Ajay, L. Vijay, K. Manivel","doi":"10.1504/IJENM.2018.10015863","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015863","url":null,"abstract":"Cardiologists, across the globe, opine that 25% of death in the age band between 25-70 years is mainly caused by high stress ambience they are subjected to in their work place especially professionals like first generation entrepreneur's. It is found that the common health issues like depression, anxiety, addiction, sleeping disorders are leading more and more of heart disease and heart attacks. The system proposed here uses an advanced technology called MIOT system in the form of a wristwatch to detect and analyse the parameter deviations on the person who is wearing this wristwatch.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"435-440"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43847807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015771
S. Shankar, S.Kuppusamy S.Kuppusamy
The major worldwide corporations have been rising to the challenge that the talent management is more complicated and entangled. This study is mainly emphasised on the success of organisation due to obtain talent management and also retain the talent employees in the best way of highlighting selected IT companies. The aim of this research is mainly spotlight on retain the employees by the way of managing their talent in selected IT companies. The sample size has been taken as 150 by using simple random basis. For proofing the hypotheses setting, percentage analysis, mean score analysis, ANOVA analysis, Chi-square analysis and correlation analysis have been used in this research. This study also emphasised regarding the employees are benefited and more equipped with the programmes related to talent management. The analysis mainly focused that majority of the respondents are satisfied with the result of this program.
{"title":"Impact of talent management practices on employee retention - an empirical study in select IT companies with special reference to Chennai","authors":"S. Shankar, S.Kuppusamy S.Kuppusamy","doi":"10.1504/IJENM.2018.10015771","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015771","url":null,"abstract":"The major worldwide corporations have been rising to the challenge that the talent management is more complicated and entangled. This study is mainly emphasised on the success of organisation due to obtain talent management and also retain the talent employees in the best way of highlighting selected IT companies. The aim of this research is mainly spotlight on retain the employees by the way of managing their talent in selected IT companies. The sample size has been taken as 150 by using simple random basis. For proofing the hypotheses setting, percentage analysis, mean score analysis, ANOVA analysis, Chi-square analysis and correlation analysis have been used in this research. This study also emphasised regarding the employees are benefited and more equipped with the programmes related to talent management. The analysis mainly focused that majority of the respondents are satisfied with the result of this program.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"205"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49512449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2019.10015849
R. M. Al-Dwairi, E. Abu-Shanab, M. Daradkeh
Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.
{"title":"A framework for antecedents of trust in social commerce","authors":"R. M. Al-Dwairi, E. Abu-Shanab, M. Daradkeh","doi":"10.1504/IJENM.2019.10015849","DOIUrl":"https://doi.org/10.1504/IJENM.2019.10015849","url":null,"abstract":"Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43097814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015852
P. S. Kumar, J. A. Samath, M. Iqbal
Similar document retrieval from the enormous volume of documents in database is a critical task. In this research work, improved information retrieval system utilising cooperative ontological based user profile construction (IIRS-COUPC) is introduced for accurate similar document retrieval. Here, cooperative ontology-based user profile (COUP) is built to take back the documents from diverse ideas that match with the user's demand. In order to make simplicity of document looking for process and merges the numerous users with identical demands, documents clustering (DC) and query clustering (QC) is accomplished in this work independently. Lastly, concept mapping (CM) is accomplished to take back the documents which matches with the user needs proficiently. The whole assessment of the current research work is accomplished in the java simulation environment from which it is shown that the current research methodologies confirms its improved performance.
{"title":"Ontology-based effective information retrieval from the web using concept aware user profile construction","authors":"P. S. Kumar, J. A. Samath, M. Iqbal","doi":"10.1504/IJENM.2018.10015852","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015852","url":null,"abstract":"Similar document retrieval from the enormous volume of documents in database is a critical task. In this research work, improved information retrieval system utilising cooperative ontological based user profile construction (IIRS-COUPC) is introduced for accurate similar document retrieval. Here, cooperative ontology-based user profile (COUP) is built to take back the documents from diverse ideas that match with the user's demand. In order to make simplicity of document looking for process and merges the numerous users with identical demands, documents clustering (DC) and query clustering (QC) is accomplished in this work independently. Lastly, concept mapping (CM) is accomplished to take back the documents which matches with the user needs proficiently. The whole assessment of the current research work is accomplished in the java simulation environment from which it is shown that the current research methodologies confirms its improved performance.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"376-389"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47832840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-09-13DOI: 10.1504/IJENM.2018.10015772
S. Periannasamy, P. Thirumurugan
Security issues are the primary issues in wireless sensor networks (WSN) due to its large network coverage and number of nodes. The attackers in WSN attack the particular node which has a low energy level and converts this node into malicious node. The formation of malicious node is the primary reason for link failures between nodes. This paper proposes an efficient methodology to detect the malicious nodes in WSN using feed forward back propagation neural network classifier. This classifier differentiates the malicious node from trusty node based on the extracted features of the test node. The performance of the proposed malicious node detection system is analysed in terms of detection rate, packet delivery ratio (PDR) and latency. The experimental results are compared with state-of-art methods.
{"title":"Classification approach to avoid link failures in wireless sensor networks in mobile virtual communities and teleworking","authors":"S. Periannasamy, P. Thirumurugan","doi":"10.1504/IJENM.2018.10015772","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10015772","url":null,"abstract":"Security issues are the primary issues in wireless sensor networks (WSN) due to its large network coverage and number of nodes. The attackers in WSN attack the particular node which has a low energy level and converts this node into malicious node. The formation of malicious node is the primary reason for link failures between nodes. This paper proposes an efficient methodology to detect the malicious nodes in WSN using feed forward back propagation neural network classifier. This classifier differentiates the malicious node from trusty node based on the extracted features of the test node. The performance of the proposed malicious node detection system is analysed in terms of detection rate, packet delivery ratio (PDR) and latency. The experimental results are compared with state-of-art methods.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"217-226"},"PeriodicalIF":0.0,"publicationDate":"2018-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45402780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-08-02DOI: 10.1504/IJENM.2018.10014851
K. K. S. Satishwaran, M. Sivasubramanian, S. A. Raj
Hazard evaluation plays a decisive role in the catering service. In order to intensify the safety of the catering service, a hazard assessment and its evaluation is conducted in educational institution. Safety audit is a formal procedure for assessment of the accident potential and expected safety performance for any service or system. Safety audit is being performed with appropriate checklists including occupational hygiene, worker safety, storage and handling and general working conditions. Fault tree analysis (FTA) is a method that directly focuses on the modes of failure. This paper presents FTA for chance of fire accident due to leakage of liquefied petroleum gas (LPG) in storage yard of catering service. Correlation and regression analysis were used to get the lines of regression in order to place it in normal distribution. The probability of fire accident due to leakage of LPG is being calculated and substantial suggestions are provided.
{"title":"A case study on hazard evaluation on catering service in educational institution","authors":"K. K. S. Satishwaran, M. Sivasubramanian, S. A. Raj","doi":"10.1504/IJENM.2018.10014851","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10014851","url":null,"abstract":"Hazard evaluation plays a decisive role in the catering service. In order to intensify the safety of the catering service, a hazard assessment and its evaluation is conducted in educational institution. Safety audit is a formal procedure for assessment of the accident potential and expected safety performance for any service or system. Safety audit is being performed with appropriate checklists including occupational hygiene, worker safety, storage and handling and general working conditions. Fault tree analysis (FTA) is a method that directly focuses on the modes of failure. This paper presents FTA for chance of fire accident due to leakage of liquefied petroleum gas (LPG) in storage yard of catering service. Correlation and regression analysis were used to get the lines of regression in order to place it in normal distribution. The probability of fire accident due to leakage of LPG is being calculated and substantial suggestions are provided.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"156-168"},"PeriodicalIF":0.0,"publicationDate":"2018-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45841736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-08-02DOI: 10.1504/IJENM.2018.10014848
Sonu Rajak, P. Parthiban, R. Dhanalakshmi, S. Sujith
The capacitated vehicle routing problem is a combinatorial optimisation problem that determines a set of routes of minimum distance to deliver the goods, using a fleet of identical vehicles with restricted capacity. The objective of this article it to optimise the total distance required to deliver the goods and also the workload imbalance in terms of distances travelled by the vehicles and their loads. Due to the combinatorial in nature, it requires metaheuristic to solve these types of problems and this is a rapidly growing field of research. Here two metaheuristics such as ant colony optimisation (ACO) and simulated annealing (SA) are proposed and analysed for solving this multi-objective formulation of the vehicle routing problem. The results obtained from these two methods were compared and found that the ACO gives better results than the SA for the VRP.
{"title":"Multi-objective optimisation for the vehicle routing problem using metaheuristics","authors":"Sonu Rajak, P. Parthiban, R. Dhanalakshmi, S. Sujith","doi":"10.1504/IJENM.2018.10014848","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10014848","url":null,"abstract":"The capacitated vehicle routing problem is a combinatorial optimisation problem that determines a set of routes of minimum distance to deliver the goods, using a fleet of identical vehicles with restricted capacity. The objective of this article it to optimise the total distance required to deliver the goods and also the workload imbalance in terms of distances travelled by the vehicles and their loads. Due to the combinatorial in nature, it requires metaheuristic to solve these types of problems and this is a rapidly growing field of research. Here two metaheuristics such as ant colony optimisation (ACO) and simulated annealing (SA) are proposed and analysed for solving this multi-objective formulation of the vehicle routing problem. The results obtained from these two methods were compared and found that the ACO gives better results than the SA for the VRP.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"117-128"},"PeriodicalIF":0.0,"publicationDate":"2018-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47007744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-08-02DOI: 10.1504/IJENM.2018.10014845
S. Hemalatha, K. N. Rao, G. Rambabu, K. Venkatasubbaiah
In today's competitive arena, the success of supply chain depends on its managerial ability to integrate and coordinate all stages of the supply chain. The supply chain predominantly consists of four stages in a typical industry, namely: suppliers, manufacturing plants, warehouses, and retailers. Supply chain shall be viewed as multi-objective decision making problem. The objectives include minimisation of cost at suppliers, plants, warehouses and retailers. Fuzzy goal programming approach is useful to solve multi-objective decision making problems. In this paper, the multiple objectives of the supply chain are aggregated using Werner's (1998) compensation operator (γ) and compromise solutions on the decisions of the supply chain is arrived. Risk analysis is performed over the optimised model and the effect of uncertainty in terms of increase in suppliers' price is studied. Fuzzy goal programming model was solved using LINGO 8 software.
{"title":"Modelling and analysis of a four stage supply chain under fuzzy environment","authors":"S. Hemalatha, K. N. Rao, G. Rambabu, K. Venkatasubbaiah","doi":"10.1504/IJENM.2018.10014845","DOIUrl":"https://doi.org/10.1504/IJENM.2018.10014845","url":null,"abstract":"In today's competitive arena, the success of supply chain depends on its managerial ability to integrate and coordinate all stages of the supply chain. The supply chain predominantly consists of four stages in a typical industry, namely: suppliers, manufacturing plants, warehouses, and retailers. Supply chain shall be viewed as multi-objective decision making problem. The objectives include minimisation of cost at suppliers, plants, warehouses and retailers. Fuzzy goal programming approach is useful to solve multi-objective decision making problems. In this paper, the multiple objectives of the supply chain are aggregated using Werner's (1998) compensation operator (γ) and compromise solutions on the decisions of the supply chain is arrived. Risk analysis is performed over the optimised model and the effect of uncertainty in terms of increase in suppliers' price is studied. Fuzzy goal programming model was solved using LINGO 8 software.","PeriodicalId":39284,"journal":{"name":"International Journal of Enterprise Network Management","volume":"9 1","pages":"75"},"PeriodicalIF":0.0,"publicationDate":"2018-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45643737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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