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Interactive television? A retrospective analysis of why red button content failed 互动电视吗?回顾性分析红色按钮内容失败的原因
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.203_1
Andy Fox
Interactive television was intended to provide the viewers with an enhanced experience of television. In the late 1990s and early 2000s, both public service and subscription-based television broadcasters provided the audience with a variety of ‘interactive’ applications. By 2012, most of the interactive applications had been either reduced in scale and ambition or withdrawn completely. This article is an overview of why the interactive television experiment failed. The methodological framework is a content analysis undertaken in the summer of 2012 which found a small amount of red button content supporting traditional broadcasts. The little found was either pre-existing content or entailed the button’s use as, effectively, the portal to a supplementary television channel. Moving forward, the article provides a discussion on why the optimism that television could be an interactive experience in the early 2000s dissolved in a relatively short period of time. The conclusion is that interactive television did not fit the political economy of the media landscape.
互动电视的目的是为观众提供一种增强的电视体验。在1990年代末和2000年代初,公共服务和付费电视广播公司都为观众提供了各种“互动”应用程序。到2012年,大多数交互式应用要么缩小规模,要么完全退出。本文概述了互动电视实验失败的原因。方法框架是在2012年夏天进行的内容分析,发现了少量支持传统广播的红色按钮内容。这个小发现要么是预先存在的内容,要么需要将按钮用作辅助电视频道的门户。接下来,这篇文章讨论了为什么在21世纪初认为电视可以成为一种互动体验的乐观情绪在相对较短的时间内就消失了。结论是,互动电视不适合媒体格局的政治经济。
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引用次数: 0
Possible models of local news provision by radio in Scotland: A mixed-methods study 苏格兰电台提供地方新闻的可能模式:一项混合方法研究
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.183_1
A. Kocic, J. Milicev
Scotland does not have any public service radio on a local level, except for a few bulletins or programmes offered by BBC Radio Scotland on an opt-out basis. Scottish commercial radio stations do cover local issues but within brief hourly news bulletins, without any in-depth coverage, while community radio by and large lacks resources for any news coverage of its own. Through a review of the existing literature on the role of media in democracy, and in particular the role of local radio, interviews with stakeholders and experts and history, and focus groups with ordinary people, this study formulates several possible solutions for future local news provision by radio in Scotland.
除了英国广播公司苏格兰电台在选择退出的基础上提供的一些公告或节目外,苏格兰没有任何地方公共服务电台。苏格兰商业广播电台确实报道了当地问题,但每小时都会发布简短的新闻简报,没有任何深入报道,而社区广播电台总体上缺乏自己的新闻报道资源。通过回顾有关媒体在民主中的作用的现有文献,特别是地方电台的作用,对利益相关者和专家的采访和历史,以及对普通人的焦点小组,本研究为苏格兰电台未来提供地方新闻制定了几种可能的解决方案。
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引用次数: 3
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, S. Zuboff (2018) 《监视资本主义时代:在权力的新前沿为人类未来而战》,S.祖伯夫著(2018)
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.229_5
Blayne Haggart
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引用次数: 27
Public policy and the digital deadline: The implementation of the Digital Addressable System (DAS) in West Bengal 公共政策和数字截止日期:西孟加拉邦数字可寻址系统(DAS)的实施
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.217_1
S. Pandit
The introduction of the mandatory Digital Addressable System (DAS) with strict, phase-wise deadlines for different provinces within India has compelled us to reconsider not only the television apparatus itself but also broadcast policies, television industry, content and reception. The introduction of DAS can be posited within a series of similar public policies starting from the Satellite Instructional Television Experiment (SITE) project in 1975 to the more recent Unique Identification Authority of India (UIDAI) or Aadhaar project and Digital India campaign, all folded into the developmental rhetoric of the welfare state. The rollout of DAS provides the site to explore the relationship between the government, neo-liberal market and digital technologies that underscores the contradictions which are constitutive of modernity, and invests in the study of the neo-liberal cultural sites of statist intervention. Within this conceptual framework, this article would focus on West Bengal as a case in point to read the implementation of mandatory DAS both as a site of hegemonic projects embodying promises of neo-liberal development and of the incongruities that are inherent in them. While the union government claimed that any cable television service provider who does not switch to digital signal within deadline can be penalized and the equipment confiscated, the state Government said that they would launch an agitation if analogue cable signals were blacked out after the deadline for cable digitalization and thus, the deadline was extended for several months. The confrontation over cable digitalization in West Bengal offers a site to explore in what way, contrary to its typical image of a fully automated digital ecosystem of governance, as the modern states would like to conceive, it is loaded with internal contradiction. My inquiry moves across a range of discursive locations and registers, aiming to explore in what way various local stakeholders negotiate in this policy implementation? How does DAS help theorization of a changing relationship between the market, digital technology and the developmental modern? While raising these questions, this article would try to explore in what way DAS can be located within the historical trajectory of techno-cultural rhetoric of public policy and how it invests in the shifting political economy of broadcasting in India.
强制性数字可寻址系统(DAS)在印度不同省份实行严格的分阶段截止日期,迫使我们不仅重新考虑电视设备本身,而且重新考虑广播政策、电视工业、内容和接收。从1975年的卫星教学电视实验(SITE)项目开始,到最近的印度唯一身份识别机构(UIDAI)或Aadhaar项目和数字印度运动,DAS的引入可以放在一系列类似的公共政策中,所有这些都被纳入福利国家的发展修辞中。DAS的推出为探索政府、新自由主义市场和数字技术之间的关系提供了一个场所,强调了构成现代性的矛盾,并投资于对中央集权干预的新自由主义文化场所的研究。在这个概念框架内,本文将把西孟加拉邦作为一个恰当的案例来关注强制性DAS的实施,这既是一个体现新自由主义发展承诺的霸权项目的场所,也是其中固有的不协调。虽然联邦政府声称,任何有线电视服务提供商如果没有在截止日期内切换到数字信号,将受到处罚并没收设备,但邦政府表示,如果在有线数字化截止日期后模拟有线信号被切断,他们将发起抗议,因此,截止日期被延长了几个月。西孟加拉邦围绕电缆数字化的对抗提供了一个探索的场所,与现代国家希望设想的完全自动化的数字治理生态系统的典型形象相反,它以何种方式充满了内部矛盾。我的调查跨越了一系列话语位置和语域,旨在探索各种地方利益相关者在这一政策实施中以何种方式进行谈判?DAS如何帮助理论化市场、数字技术和发展中的现代之间不断变化的关系?在提出这些问题的同时,本文将尝试探索DAS如何在公共政策的技术文化修辞的历史轨迹中定位,以及它如何投资于印度广播政治经济的转变。
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引用次数: 2
Public policy, independent television production and the digital challenge 公共政策、独立电视制作和数字挑战
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.145_1
G. Doyle
Television production is a vital component of the media and a sector whose performance has important cultural and economic ramifications. In the United Kingdom, the growing prosperity of the programme-making sector – attributable partly to historic policy interventions – is widely recognized as being a success story. However, a recent wave of corporate consolidation and takeovers, characterized by many leading UK production companies being bought out and often by US media conglomerates, has raised concern about the ability of the independent production sector to flourish in an increasingly globalized and competitive digital environment for television. Although preserving indigenous television production and associated audience access to locally made content remain important goals for media policy, achieving these has become more difficult in the face of trends towards consolidated ownership and ‘the emergence of powerful transnational platforms commercialising cultural goods and services online’ (García Leiva and Albornoz 2017: 10). This article examines the challenges raised for public policy as ownership structures in the television production sector adjust in response to new distribution technologies and to the transformative forces of digitalization and globalization. Focusing on the United Kingdom as an example, it asks do we still need television production companies that are indigenous and independent in a digital world and if so why? What role can and should public policy play in supporting the sustainability of an ‘indie’ sector? Drawing on recent original empirical research into the association between corporate configuration, business performance and content in the television production sector, it reflects critically on historic and recent approaches to sustaining independent producers and it considers how, in a digital world, public policy may need to be re-imagined for a rapidly evolving television landscape.
电视制作是媒体的一个重要组成部分,其表现具有重要的文化和经济影响。在联合王国,方案制定部门的日益繁荣- -部分归因于历史性的政策干预- -被广泛认为是一个成功的故事。然而,最近一波企业整合和收购浪潮(其特点是许多英国领先的制作公司被收购,而且往往被美国媒体集团收购),引发了人们对独立制作行业能否在日益全球化、竞争日益激烈的电视数字环境中蓬勃发展的担忧。尽管保留本土电视制作和相关观众获取本地制作内容仍然是媒体政策的重要目标,但面对合并所有权的趋势和“强大的跨国平台在线商业化文化产品和服务”的出现,实现这些目标变得更加困难(García Leiva和Albornoz 2017: 10)。本文探讨了电视制作部门的所有权结构为应对新的发行技术以及数字化和全球化的变革力量而进行调整时,为公共政策带来的挑战。以英国为例,它提出了一个问题:在数字世界中,我们是否还需要本土的、独立的电视制作公司?如果需要,为什么需要?公共政策在支持“独立”行业的可持续发展方面能够扮演什么角色?根据最近对电视制作部门的公司配置、业务绩效和内容之间关系的原始实证研究,它批判性地反映了维持独立制片人的历史和最近的方法,并考虑了在数字世界中,公共政策可能需要如何重新构想以适应快速发展的电视景观。
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引用次数: 5
Spectrum allocation, media policy and the key stakeholders’ understanding of digitalization in Austria: A shift in the regulatory preferences from broadcasting to broadband 奥地利的频谱分配、媒体政策和主要利益相关者对数字化的理解:监管偏好从广播向宽带的转变
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-06-01 DOI: 10.1386/JDMP.10.2.163_1
Stefan Gadringer, Ricard Parrilla Guix, Josef Trappel
Recent developments regarding media services transmitted through broadcasting and broadband technology have sparked new trends in digitalization and media convergence. Digitalization was supposed to safeguard the key social role of broadcasting in Europe, but it has mainly intensified its market dependence and orientation. Broadcasters no longer have priority in spectrum policy over online audio–visual services and broadband. Against this background, we analyse how much broadcasting is losing ground as a privileged cultural form as well as a widely used form of electronic mass communication technology in Austria. Through document analysis and stakeholder interviews, this article addresses how far, between 2007 and 2017, regulation, frequency allocations and the preferences of politicians and key stakeholders point at the substitution of broadcasting by broadband as the main means for the provision of media mass communication. The project draws on a new-institutionalist approach, which states that the output in a given policy process can be understood by researching technological change and the preferences of state and market actors together with the ideological cleavages and the formal and informal institutional rules affecting the process. The research objectives are: (1) to assess the evolution of media policy and communication legislation affecting broadcasting and electronic communication during the final stage of TV digitalization in Austria; (2) to assess the available supply and demand of the radio spectrum for free-to-air (FTA) broadcasting and the frequency share of broadcasters and (mobile) broadband operators; (3) to assess the understanding that political decision-makers and key stakeholders have regarding the role of broadcasting and broadband services both as social practice and as a technological solution for mass communication. The findings, which generally point to a shift from broadcast to broadband, are analysed against the background of the WRC 2015 outcome.
通过广播和宽带技术传输的媒体服务的最新发展引发了数字化和媒体融合的新趋势。数字化原本是为了维护广播在欧洲的关键社会作用,但它主要是加强了它的市场依赖性和方向性。广播公司在频谱政策上不再优先于在线视听服务和宽带。在此背景下,我们分析广播作为一种特殊的文化形式,以及在奥地利广泛使用的电子大众传播技术形式,正在失去多少地位。通过文件分析和利益相关者访谈,本文讨论了在2007年至2017年期间,监管、频率分配以及政治家和关键利益相关者的偏好在多大程度上指向宽带取代广播作为提供媒体大众传播的主要手段。该项目采用了一种新制度主义方法,该方法指出,可以通过研究技术变革、国家和市场行为者的偏好以及影响该过程的意识形态分裂和正式和非正式制度规则来理解特定政策过程中的产出。研究目标是:(1)评估在奥地利电视数字化的最后阶段,影响广播和电子通信的媒体政策和通信立法的演变;(二)评估可供免费广播的无线电频谱的供应和需求,以及广播机构和(流动)宽频营办商所共用的频率;(3)评估政治决策者和主要利益相关者对广播和宽带服务作为社会实践和大众传播技术解决方案的作用的理解。这些调查结果总体上指出了从广播到宽带的转变,并在2015年世界广播大会结果的背景下进行了分析。
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引用次数: 0
The multifaceted policy challenges of transnational Internet-distributed television 跨国互联网分布式电视面临的多方面政策挑战
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-03-01 DOI: 10.1386/JDMP.10.1.27_1
A. Lotz
As services such as Netflix and Amazon Video have overcome the business challenges that long stymied the technological potential of Internet-distributed television, they have also introduced a range of policy challenges. Not only do these services lack governance by a clear regulatory regime in many countries, but their entrance to the competitive field of audio-visual service providers refigures the policy established for broadcast, cable and satellite industries. These challenges are simultaneously opportunities, as Internet-distributed television also provides tools that might effectively achieve policy goals.
随着Netflix和亚马逊视频等服务克服了长期阻碍互联网分布式电视技术潜力的商业挑战,它们也带来了一系列政策挑战。在许多国家,这些服务不仅缺乏明确的监管制度,而且它们进入视听服务提供商的竞争领域,改变了为广播、有线电视和卫星行业制定的政策。这些挑战同时也是机遇,因为互联网分布式电视也提供了可能有效实现政策目标的工具。
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引用次数: 8
The challenge of forward-looking regulation 前瞻性监管的挑战
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-03-01 DOI: 10.1386/JDMP.10.1.9_1
Chi Onwurah
Good regulation must be forward looking, otherwise it is quickly obsolete. The 2003 Communications Act asked what the communications industries would look like in ten years’ time and set out a regulatory framework to address future developments in the interests of citizens and consumers. It decided that the key theme of the next ten years would be the convergence of platforms, industries and services including audio-visual. It created Ofcom – a converged regulator that had the right powers to deal with a converged world. When Chi Onwurah was Head of Telecoms Technology at Ofcom, she worked closely with industry and legislators in the United Kingdom and across Europe to ensure that citizens and consumers benefitted from convergence. This was possible thanks to the forward-looking regulatory framework that had been put into place by the 2003 Act. There was a long period of debate and discussion with a green paper and a white paper before the 2003 Communications Act was passed. This was necessary to understand the likely impact of convergence. The next big transformation in communications is data – and we are not even in the discussion stage, let alone in a position to legislate. From the regulation of opaque machine learning algorithms to fake news to data rights, technological evolution is generating challenges legislators and regulators do not seem close to solving. In this article the author will discuss these issues and the need to bring about forward-looking changes to the law.
良好的监管必须具有前瞻性,否则很快就会过时。2003年的《通信法》询问了十年后通信行业的情况,并制定了一个监管框架,以解决公民和消费者利益的未来发展问题。它决定,未来十年的主要主题将是平台、行业和服务的融合,包括视听。它创建了Ofcom——一个融合的监管机构,拥有应对融合世界的正确权力。Chi Onwurah担任英国通信管理局电信技术主管时,她与英国和整个欧洲的行业和立法者密切合作,以确保公民和消费者从融合中受益。这要归功于2003年法案制定的前瞻性监管框架。在2003年《通信法》通过之前,有一份绿皮书和一份白皮书进行了长时间的辩论和讨论。这对于理解趋同可能产生的影响是必要的。通信领域的下一个重大变革是数据——我们甚至还不处于讨论阶段,更不用说立法了。从对不透明的机器学习算法的监管到假新闻再到数据权,技术进化正在产生立法者和监管机构似乎还没有解决的挑战。在这篇文章中,作者将讨论这些问题以及对法律进行前瞻性修改的必要性。
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引用次数: 1
The Netflix Effect: Technology and Entertainment in the 21st Century, Kevin McDonald and Daniel Smith-Rowsey (eds) (2016) 《网飞效应:21世纪的技术与娱乐》,Kevin McDonald和Daniel Smith Rowsey(编辑)(2016)
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-03-01 DOI: 10.1386/JDMP.10.1.127_5
Jessica L. Ford
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引用次数: 0
Literacy of digital television policies: A case-study analysis of audiences’ knowledge and ‘willingness-to-know’ in Flanders, Belgium 数字电视政策的素养:比利时佛兰德斯观众知识和知情意愿的个案分析
IF 0.9 Q2 COMMUNICATION Pub Date : 2019-03-01 DOI: 10.1386/JDMP.10.1.51_1
Anne-Sofie Vanhaeght, Karen Donders, Leo Van Audenhove
This article explores what media users know about media policy, what they expect to know and if they care. We adopted a case-study approach, researching this question for the region of Flanders based on a combination of both quantitative and qualitative data. We focused on knowledge of digital television and compared these findings with knowledge on emerging Internet policies. One objective was to assess whether there is a difference between people’s knowledge of the former, older and the latter, newer and emerging policy domain. While the article focuses on the case of Flanders, its theoretical basis, as well as conclusions, are relevant beyond this specific context. They show that knowledge of media policies is low. Nevertheless, it seems that ‘willingness-to-know’ about policies is higher for issues such as privacy and data than for, more traditional media policy areas related to digital television.
本文探讨了媒体用户对媒体政策的了解程度、他们希望了解的内容以及他们是否关心。我们采用个案研究的方法,在定量和定性数据相结合的基础上,对法兰德斯地区的这一问题进行了研究。我们关注数字电视的知识,并将这些发现与新兴互联网政策的知识进行比较。一个目标是评估人们对前者、较老的政策领域和后者、较新的和正在出现的政策领域的知识之间是否存在差异。虽然这篇文章的重点是佛兰德斯的案例,但它的理论基础和结论都超出了这一特定背景。这表明对媒体政策的了解程度很低。然而,与数字电视相关的传统媒体政策领域相比,隐私和数据等问题的政策“了解意愿”似乎更高。
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引用次数: 1
期刊
Journal of Digital Media & Policy
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