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Search engine marketing and social media marketing predictive trends 搜索引擎营销和社交媒体营销预测趋势
IF 0.9 Q2 Social Sciences Pub Date : 2020-12-24 DOI: 10.1386/jdmp_00036_1
B. Nyagadza
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.
本文的研究目的是分析搜索引擎营销和社交媒体营销在非洲地区和全球范围内的预测趋势。这项研究的动机是通过利用搜索引擎营销和社交媒体营销趋势,为商业从业者制定数字营销战略提供务实的建议。在研究方法上,采用了系统的文献调查法和归纳研究法。对社交媒体概念进行了批判性分析和评估,以确定其与当前研究重点领域的联系。主要文献发现,主要趋势包括使用加速移动页面、微视频记录、语音搜索、博客和社交消息。在持续动态的数字环境中,营销人员需要通过采用新的搜索引擎营销和社交媒体营销技术来接受商业艺术。考虑到这一点,企业利用社交媒体制定营销策略是很重要的。社交媒体的病毒式传播力使其对向目标市场推广产品的企业更有吸引力。这篇文章还直观地了解了数字营销的预测趋势,这对于发展敏捷的立场以在蓝海中智胜竞争对手至关重要。
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引用次数: 32
Iraqi media entrepreneurs across social media: Factors and challenges 伊拉克社交媒体企业家:因素和挑战
IF 0.9 Q2 Social Sciences Pub Date : 2020-12-23 DOI: 10.1386/jdmp_00024_1
A. Bali, Sherko Jabar, Hazhar Jalal, Mahdi Sofi-Karim
Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.
受数字技术的影响,媒体生产成本大幅下降,传统媒体面临着新的敏捷、灵活、低成本的媒体企业家。本文考察了伊拉克媒体市场转型的动态,重点关注有助于将媒体企业家和以社交媒体受众为目标的数字媒体公司合并的因素。本研究采用了定性方法,对19位媒体企业家和3位媒体公司经理进行了公开、深入的采访。研究表明,相对自由和先进的通信技术鼓励媒体企业家推动新媒体制作短视频并在社交媒体上播放,这在媒体消费者中很受欢迎。伊拉克媒体创业的这个新时代创造了一个抽象的空间,在这个空间里,媒体创业者可以参与媒体市场,与国际媒体合作,并通过使用用户生成的内容和灵活的新闻报道来传递价值。这一机会是由三个相互关联的关键因素决定的:首先,政治环境、现行法规和提供更多自由空间的先进通信技术带来的新闻业的相对自由;第二,传播技术的发展,使记者和媒体企业家能够有效地利用媒体市场;三是媒体企业家自身的出现,他们深信要抓住前面两个因素所带来的机遇。
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引用次数: 10
From state-controlled media to video-on-demand platforms: Rethinking global cultural flows and television viewers’ changing habits in the case of Turkey 从国家控制的媒体到视频点播平台:以土耳其为例重新思考全球文化流动和电视观众不断变化的习惯
IF 0.9 Q2 Social Sciences Pub Date : 2020-11-24 DOI: 10.1386/jdmp_00031_1
Serhat Kaymas
This study aims to open a discussion on the changing face of cultural imperialism within the context of contemporary capitalism’s conditions and the changing habits of Turkish television viewers. Although the past two decades have witnessed a growing interest in both the changing patterns of television viewing habits and viewers’ class status, this process has focused almost exclusively on the West and specifically Euro-American metropolitan viewers’ experiences. By contrast, very few studies have directly addressed other contexts, specifically, television viewers in non-western countries. Based on cultural proximity and cultural discount theories, this study analyses the reasons and outcomes behind Turkish television viewers’ ongoing tendency towards the video-on-demand platforms, such as Netflix, HBO, Hulu, Amazon Prime Video or their domestic counterparts, like Puhu or Blu TV, under Turkey’s ongoing modernization process. The results suggest that video-on-demand platforms provide particular interest for television viewers while offering relative freedom from state-controlled public media or strictly regulated private channels. Nevertheless, these platforms have appealed to both Turkish upper-middle-class viewers and younger viewers who have the cultural background to enjoy and appreciate the content on offer. This study also indicates how access to streaming platforms in Turkey mainly relies on the class status of television viewers, and that this kind of cultural flow, to some extent, creates a digital divide in Turkey.
本研究旨在探讨在当代资本主义条件和土耳其电视观众习惯变化的背景下,文化帝国主义不断变化的面貌。尽管在过去的二十年里,人们对电视观看习惯的变化模式和观众的阶级地位越来越感兴趣,但这一过程几乎完全集中在西方,特别是欧美大都市观众的经历上。相比之下,很少有研究直接涉及其他情况,特别是非西方国家的电视观众。基于文化接近和文化折扣理论,本研究分析了土耳其电视观众在土耳其正在进行的现代化进程中,对视频点播平台(如Netflix、HBO、Hulu、Amazon Prime Video或其国内同类平台,如Puhu或Blu TV)的持续倾向背后的原因和结果。结果表明,视频点播平台为电视观众提供了特别的兴趣,同时提供了相对于国家控制的公共媒体或严格监管的私人频道的自由。然而,这些平台吸引了土耳其中上层的观众和年轻观众,他们有文化背景,可以欣赏和欣赏所提供的内容。这项研究还表明,在土耳其,访问流媒体平台主要取决于电视观众的阶级地位,这种文化流动在某种程度上造成了土耳其的数字鸿沟。
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引用次数: 0
The rise of the policy-takers: Universal service policy adoption in Jordan and Morocco 政策制定者的崛起:约旦和摩洛哥普遍服务政策的采用
IF 0.9 Q2 Social Sciences Pub Date : 2020-11-24 DOI: 10.1386/jdmp_00030_1
Véronique Wavre
In the late 1990s, Jordan and Morocco revised their telecommunications regulation drastically. Though these regulations were first largely inspired by the European Union policy models, each country gradually developed more autonomy, individually tailoring their regulatory frameworks overtime. The case of Universal Service Obligation (USO) policies show that while Jordan remained aligned with the European Union, Moroccan policy-makers diverged from the European Union by adopting alternative policies, inspired by the Latin American reverse-auction models. Research focusing on Euro-Mediterranean regulatory contexts commonly expect neighbouring countries to converge with EU regulatory models. Yet, borrowing on policy diffusion literature and specifically the mechanisms of learning and imitation, this article shows that policy-takers intentionally decided on the (non)adoption of USO policies. Thus, research needs to take the role of policy-takers seriously and acknowledge avenues for bidirectional convergence.
上世纪90年代末,约旦和摩洛哥大幅修订了电信法规。虽然这些法规最初主要是受到欧盟政策模式的启发,但每个国家逐渐发展出更多的自主权,随着时间的推移,各自调整自己的监管框架。普遍服务义务(USO)政策的案例表明,虽然约旦仍与欧盟保持一致,但摩洛哥的决策者受到拉丁美洲反向拍卖模式的启发,采取了不同的政策,与欧盟分道扬镳。关注欧洲-地中海监管背景的研究通常期望邻国与欧盟监管模式趋同。然而,本文借鉴政策扩散文献,特别是学习和模仿机制,表明政策制定者有意决定(不)采用USO政策。因此,研究需要认真对待政策制定者的作用,并承认双向趋同的途径。
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引用次数: 1
Online content governance: Towards a framework for analysis for prominence and discoverability 在线内容治理:面向突出性和可发现性分析框架
IF 0.9 Q2 Social Sciences Pub Date : 2020-11-01 DOI: 10.1386/jdmp_00027_1
E. Mazzoli
In an internet-connected era, prominence and discoverability propose new challenges for content providers, as search and discovery functions become essential to access content online. However, general definitional confusion on these notions has contributed to a lack of understanding of what discoverability means for the online audio-visual media industry, which in turn leads to a lack of clarity over the scope, values and intentions of related regulatory proposals. This article criticizes these policy approaches and proposes a fine-tuned understanding of content discoverability that is suited to our contemporary media system and informs media and communication policy debates in this area. By contextualizing it in an industry-led governance system with opaque content-curation strategies, I apply a new analytical lens to discoverability that shows its implications for three media policy issues: namely organizations’ decisional transparency, users’ diversity of exposure and the fostering of a plurality of media independent from undue power and influence.
在互联网连接的时代,随着搜索和发现功能对在线访问内容变得至关重要,突出性和可发现性给内容提供商带来了新的挑战。然而,对这些概念的定义普遍混乱,导致人们不了解可发现性对在线视听媒体行业意味着什么,这反过来又导致对相关监管提案的范围、价值观和意图缺乏明确性。本文批评了这些政策方法,并提出了对内容可发现性的微调理解,以适应我们当代的媒体系统,并为该领域的媒体和传播政策辩论提供信息。通过将其置于一个具有不透明内容策划策略的行业主导的治理体系中,我将一个新的分析视角应用于可发现性,显示其对三个媒体政策问题的影响:即组织的决策透明度、用户的曝光多样性,以及培养独立于不当权力和影响的多元化媒体。
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引用次数: 8
Locked Out: Regional Restrictions in Digital Entertainment Culture, Evan Elkins (2019) 锁定:数字娱乐文化中的区域限制,Evan Elkins(2019)
IF 0.9 Q2 Social Sciences Pub Date : 2020-11-01 DOI: 10.1386/jdmp_00031_5
Adam Turner
Review of: Locked Out: Regional Restrictions in Digital Entertainment Culture, Evan Elkins (2019)New York: New York University Press, 221 pp.,ISBN 978-1-47987-387-6, p/bk, US$29.00
评论:《锁定:数字娱乐文化中的区域限制》,Evan Elkins(2019),纽约:纽约大学出版社,221页,ISBN 978-1-47987-387-6,p/bk,29.00美元
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引用次数: 0
Finland: Media welfare state in the digital era? 芬兰:数字时代的媒体福利国家?
IF 0.9 Q2 Social Sciences Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00020_1
M. Ala-Fossi
The concept of media welfare state is a combination of the democratic corporatist media system and social democratic welfare state model, describing the distinctiveness of the Nordic countries and their media systems with four basic principles. Media welfare state is based on communication services understood as public goods, freedom from editorial interference, cultural policy and economic support for media pluralism as well as preference for consensual solutions involving cooperation between main stakeholders. However, identifying a joint media welfare state model in recent media and communication policy decisions made in Nordic countries on developing communication infrastructures, media delivery and universal access turns out to be difficult. During the last three decades, none of the four largest Nordic countries has strictly followed all the four principles. In most cases, Finland has ended up with different solutions than its Nordic neighbours and sometimes also in contradiction with the Media Welfare State model. There is evidence that the Nordic media markets have been losing their distinguishability over the years. But the main reason why the present-day Nordic countries do not fit into media welfare state model is that they no longer are welfare states ‐ not at least in the same fashion as they used to be. In Finland, this transition from the welfare state to the competition state has been more rapid and extensive than elsewhere in the Nordic region, partly because of its geopolitical position. The Finnish economy has also been exceptionally dependent on a single mobile technology corporation.
媒介福利国家的概念是民主社团主义媒介制度与社会民主主义福利国家模式的结合,用四个基本原则来描述北欧国家及其媒介制度的独特性。媒体福利国家的基础是被理解为公共产品的传播服务、不受编辑干预的自由、对媒体多元化的文化政策和经济支持,以及对涉及主要利益相关者之间合作的共识解决方案的偏好。然而,在北欧国家最近关于发展通信基础设施、媒体交付和普遍访问的媒体和通信政策决定中确定联合媒体福利国家模式是困难的。在过去三十年中,四个最大的北欧国家中没有一个严格遵守所有这四项原则。在大多数情况下,芬兰最终采取了与北欧邻国不同的解决方案,有时也与媒体福利国家模式相矛盾。有证据表明,北欧媒体市场多年来一直在失去其独特性。但是,当今北欧国家不符合媒体福利国家模式的主要原因是,它们不再是福利国家——至少不像过去那样是福利国家。在芬兰,从福利国家到竞争国家的转变比北欧地区其他国家更快、更广泛,部分原因在于其地缘政治地位。芬兰经济也特别依赖于一家移动技术公司。
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引用次数: 11
Aggressive joint compression for DTV simulcast DTV联播的主动联合压缩
IF 0.9 Q2 Social Sciences Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00021_1
Daniel Soto
A complete simulcast on digital TV (DTV) can be complex to implement in some scenarios, such as when the network bandwidth has many limitations. A common solution in such scenarios is to limit the number of duplicate programmes in the simulcast to a minimum. However, this practice slows down the migration to a new generation. This article analyses the causes of this delay and proposes a technique to improve the efficiency of the simulcast. Focusing on the migration from MPEG-2 SD to H.264 HD broadcasts in DVB-T networks, the article presents an efficient solution that can accelerate the transition period.
在某些情况下,如网络带宽有很多限制时,数字电视(DTV)上的完整联播可能很难实现。在这种情况下,一个常见的解决办法是将联播中重复节目的数量限制到最低限度。然而,这种做法减缓了向新一代的迁移。本文分析了产生这种延迟的原因,并提出了一种提高同播效率的技术。本文针对DVB-T网络中MPEG-2 SD向H.264 HD广播的迁移,提出了一种加速迁移的高效解决方案。
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引用次数: 0
Editorial 编辑
IF 0.9 Q2 Social Sciences Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00019_2
Petros Iosifidis
{"title":"Editorial","authors":"Petros Iosifidis","doi":"10.1386/jdmp_00019_2","DOIUrl":"https://doi.org/10.1386/jdmp_00019_2","url":null,"abstract":"","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43106067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How users tweet about a cyber attack: An explorative study using machine learning and social network analysis 用户如何发布关于网络攻击的推文:一项使用机器学习和社交网络分析的探索性研究
IF 0.9 Q2 Social Sciences Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00016_1
Daniel Vogler, F. Meissner
Cybercrime is a growing threat for firms and customers that emerged with the digitization of business. However, research shows that even though people claim that they are concerned about their privacy online, they do not act correspondingly. This study investigates how prevalent security issues are during a cyber attack among Twitter users. The case under examination is the security breach at the US ticket sales company, Ticketfly, that compromised the information of 26 million users. Tweets related to cybersecurity are detected through the application of automated text classification based on supervised machine learning with support vector machines. Subsequently, the users that wrote security-related tweets are grouped into communities through a social network analysis. The results of this multi-method study show that users concerned about security issues are mostly part of expert communities with already superior knowledge about cybersecurity.
随着商业数字化,网络犯罪对公司和客户的威胁越来越大。然而,研究表明,尽管人们声称他们关心自己在网上的隐私,但他们并没有采取相应的行动。这项研究调查了推特用户在网络攻击期间普遍存在的安全问题。正在审查的案件是美国票务销售公司Ticketfly的安全漏洞,该漏洞泄露了2600万用户的信息。与网络安全相关的推文是通过应用基于支持向量机监督机器学习的自动文本分类来检测的。随后,通过社交网络分析,将撰写安全相关推文的用户分组到社区中。这项多方法研究的结果表明,关心安全问题的用户大多是已经具备网络安全高级知识的专家社区的一部分。
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引用次数: 1
期刊
Journal of Digital Media & Policy
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