{"title":"Administração de empresas no setor de serviços / organizadores Fernando de Almeida santos; Cláudio José Carvajal Júnior & Marcos Crivelaro. São Paulo: Porto de Ideias, 2012","authors":"Maria Lúcia Gili Massi","doi":"10.21710/RCH.V9I0.93","DOIUrl":"https://doi.org/10.21710/RCH.V9I0.93","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"9 1","pages":"104-104"},"PeriodicalIF":0.1,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CONTABILIDADE AMBIENTAL COMO FERRAMENTA PARA O GERENCIAMENTO SUSTENTÁVEL.","authors":"Bonelli Vitor Bonelli, A. Robles","doi":"10.21710/RCH.V9I0.100","DOIUrl":"https://doi.org/10.21710/RCH.V9I0.100","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"09 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This essay discusses the importance assigned to the brand, enhancing their management, inwhich two aspects are always present in the brands analysis and can be considered decisive inthe understanding and management: identity and brand positioning. The analysis and thedecision of a repositioning of brands are present in the daily marketing and communicationprofessionals, but there is no consensus or uniformity of this approach to this issue, the result,among other reasons, the limited literature on the subject developed. This work proposes astructured approach conceptually and strategically conditions, challenges and risks ofadopting a strategy of repositioning brands, using arguments based on available literature,coupled with real examples of exploratory interventions, and proposing a classification fordecisions and repositioning strategies, as well as guidelines and alternatives to brandmanagement.
{"title":"Posicionamento de marca: uma perspectiva da evolução do conceito","authors":"Renato Telles, M. M. Queiroz","doi":"10.21710/RCH.V8I0.79","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.79","url":null,"abstract":"This essay discusses the importance assigned to the brand, enhancing their management, inwhich two aspects are always present in the brands analysis and can be considered decisive inthe understanding and management: identity and brand positioning. The analysis and thedecision of a repositioning of brands are present in the daily marketing and communicationprofessionals, but there is no consensus or uniformity of this approach to this issue, the result,among other reasons, the limited literature on the subject developed. This work proposes astructured approach conceptually and strategically conditions, challenges and risks ofadopting a strategy of repositioning brands, using arguments based on available literature,coupled with real examples of exploratory interventions, and proposing a classification fordecisions and repositioning strategies, as well as guidelines and alternatives to brandmanagement.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"8 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2013-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Este trabalho tem por escopo apresentar a implantacao de orcamento base zero em umaprestadora de servicos de locacao de equipamentos para movimentacao de carga usando ametodologia pesquisa acao. O objetivo foi o de analisar a possibilidade de utilizacaoconcomitante deste instrumento nas empresas prestadoras de servicos, em um ambiente avidopor decisoes e acoes rapidas, carentes por informacoes acuradas e que permitam odirecionamento para o melhor resultado. Utilizou-se da pesquisa acao como metodo depesquisa. Conclui-se pela sua adequacao tambem para este ramo, assim como firma posicaocomo modelos uteis para a reestruturacao, corte de custos, melhoria dos resultadosoperacionais, financeiros e como fator de melhoria do ambiente organizacional (aspectoscomportamentais), indiretamente criando valor para os stakeholders.
{"title":"PESQUISA AÇÃO: A IMPLANTAÇÃO DE ORÇAMENTO BASE ZERO (OBZ) EM UMA PRESTADORA DE SERVIÇOS DE LOCAÇÃO DE EQUIPAMENTOS PARA MOVIMENTAÇÃO DE CARGA.","authors":"Levi Gimenez, Antônio Benedito Silva Oliveira","doi":"10.21710/RCH.V8I0.71","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.71","url":null,"abstract":"Este trabalho tem por escopo apresentar a implantacao de orcamento base zero em umaprestadora de servicos de locacao de equipamentos para movimentacao de carga usando ametodologia pesquisa acao. O objetivo foi o de analisar a possibilidade de utilizacaoconcomitante deste instrumento nas empresas prestadoras de servicos, em um ambiente avidopor decisoes e acoes rapidas, carentes por informacoes acuradas e que permitam odirecionamento para o melhor resultado. Utilizou-se da pesquisa acao como metodo depesquisa. Conclui-se pela sua adequacao tambem para este ramo, assim como firma posicaocomo modelos uteis para a reestruturacao, corte de custos, melhoria dos resultadosoperacionais, financeiros e como fator de melhoria do ambiente organizacional (aspectoscomportamentais), indiretamente criando valor para os stakeholders.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"8 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2013-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"O processo estratégico em empresas de pequeno porte: uma ferramenta de apoio à gestão e ao crescimento de empreendimentos / Jorge Luis Knupp Rodrigues; Isabel Cristina dos Santos & Francisca Silva Batista. Rio de Janeiro: Publit, 2011","authors":"Maria Lúcia Gili Massi","doi":"10.21710/RCH.V8I0.82","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.82","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"8 1","pages":"223-223"},"PeriodicalIF":0.1,"publicationDate":"2013-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
EnglishThis paper proposes an analysis of the process of internal communication and use of newmedia, focusing on the Intranet as a tool for work and development of intellectual capital.There were a theoretical review and an empirical study which sought to experience theprocess of internal communication. Cargo storage companies of the Port of Santos wereselected as the universe of the research, which included interviews with those responsible forcommunication with their workforce. The potential of the intranet and collaborative tools as allies in the complex process of communication and development of people became apparent,as well as the benefits that new technologies have provided to the companies studied. portuguesEste trabalho propoe uma analise do processo de Comunicacao Interna e da utilizacao dasnovas midias, focando a Intranet como ferramenta de trabalho e desenvolvimento do capitalintelectual. Ocorreu revisao teorica e estudo empirico que buscasse vivenciar o processo decomunicacao interna. Foram selecionadas, como universo da pesquisa, as empresasretroportuarias alfandegadas do Porto de Santos, sendo entrevistados os responsaveis pelacomunicacao com o seu publico interno. Percebeu-se o potencial da Intranet e das ferramentascolaborativas como aliadas no complexo processo de comunicacao e desenvolvimento depessoas, assim como a conscientizacao dos beneficios que as novas tecnologiasproporcionaram as empresas estudadas.
本文分析了企业内部传播和使用新媒体的过程，重点分析了企业内部网作为一种工作和开发智力资本的工具。对内部沟通过程进行了理论回顾和实证研究。桑托斯港的货物储存公司被选为研究对象，其中包括对负责与员工沟通的人员的采访。内部网和协作工具在人员交流和发展的复杂过程中作为盟友的潜力变得明显，新技术给所研究的公司带来的好处也变得明显。葡萄牙este trabalho提出了一种分析互联网通信过程和数据利用的方法，并提出了一种内部网通信过程和数据利用的方法。在对内部过程进行解构分析的过程中，我们需要对经验进行修正。有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择，有选择地选择。Percebeu-se o潜在das ferramentascolaborativas科莫aliadas没有complexo da内部网e processo de comunicacao e desenvolvimento depessoas,矛盾科莫conscientizacao dos锻炼耐力,洛瓦斯tecnologiasproporcionaram如senior estudadas。
{"title":"A força da Intranet nos processos de comunicação em empresas Retroportuárias do porto de Santos","authors":"F. Vieira, José Alberto Carvalho dos Santos Claro","doi":"10.21710/rch.v8i0.73","DOIUrl":"https://doi.org/10.21710/rch.v8i0.73","url":null,"abstract":"EnglishThis paper proposes an analysis of the process of internal communication and use of newmedia, focusing on the Intranet as a tool for work and development of intellectual capital.There were a theoretical review and an empirical study which sought to experience theprocess of internal communication. Cargo storage companies of the Port of Santos wereselected as the universe of the research, which included interviews with those responsible forcommunication with their workforce. The potential of the intranet and collaborative tools as allies in the complex process of communication and development of people became apparent,as well as the benefits that new technologies have provided to the companies studied. portuguesEste trabalho propoe uma analise do processo de Comunicacao Interna e da utilizacao dasnovas midias, focando a Intranet como ferramenta de trabalho e desenvolvimento do capitalintelectual. Ocorreu revisao teorica e estudo empirico que buscasse vivenciar o processo decomunicacao interna. Foram selecionadas, como universo da pesquisa, as empresasretroportuarias alfandegadas do Porto de Santos, sendo entrevistados os responsaveis pelacomunicacao com o seu publico interno. Percebeu-se o potencial da Intranet e das ferramentascolaborativas como aliadas no complexo processo de comunicacao e desenvolvimento depessoas, assim como a conscientizacao dos beneficios que as novas tecnologiasproporcionaram as empresas estudadas.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"8 1","pages":"47-69"},"PeriodicalIF":0.1,"publicationDate":"2013-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Manual do Empreendedor: de Micro a Pequenas empresas/João Pinheiro de Barros Neto. São Paulo: Qualitymark, 2012","authors":"Windsor Espenser Veiga","doi":"10.21710/RCH.V8I0.83","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.83","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"8 1","pages":"224-226"},"PeriodicalIF":0.1,"publicationDate":"2013-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Redesenhando uma interlocução entre Sistema de Informação e Ética: um estudo exploratório numa empresa de Autopeças","authors":"José Ultemar da Silva, Neuza Abbud Prado Garcia","doi":"10.21710/RCH.V8I0.77","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.77","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"08 1","pages":"150-164"},"PeriodicalIF":0.1,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to analyze the relation between the individual’s patterns of ties with the organization, emotional expressions, and the use of emotional regulation strategies to deal with work situations. The instrument used for data collection included a scale to measure commitment and entrenchment and 21 work settings for which participants had to assign emotion regulation strategies. Participants included 400 employees of public institutions located in Florianopolis. The article is structured into sections that discuss the core concepts, describe the method, present and debate the results. In the sample result most individuals showed high levels of commitment and use of deep emotional control strategies. Anger was the most frequent emotion and, conversely, fear was the less common. Key-words: commitment, entrenchment, emotions, emotion regulation strategies.
{"title":"COMPROMETIMENTO, ENTRINCHEIRAMENTO E REGULAÇÃO EMOCIONAL EM TRABALHADORES DO SERVIÇO PÚBLICO","authors":"A. Rodrigues, A. V. Bastos","doi":"10.21710/RCH.V8I0.72","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.72","url":null,"abstract":"This study aimed to analyze the relation between the individual’s patterns of ties with the organization, emotional expressions, and the use of emotional regulation strategies to deal with work situations. The instrument used for data collection included a scale to measure commitment and entrenchment and 21 work settings for which participants had to assign emotion regulation strategies. Participants included 400 employees of public institutions located in Florianopolis. The article is structured into sections that discuss the core concepts, describe the method, present and debate the results. In the sample result most individuals showed high levels of commitment and use of deep emotional control strategies. Anger was the most frequent emotion and, conversely, fear was the less common. Key-words: commitment, entrenchment, emotions, emotion regulation strategies.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"08 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The problem of personal debt is becoming more present in people's lives. What was once considered a personal problem only became a problem in part of the organizations, as when the employee is indebted, he ends up bringing their problems into the company. With that financial education has become increasingly important for companies. Today, 5% of large companies in Brazil have already inserted financial education for their employees. This research shows that recurring problems with debts lead employees to lose focus in their Revista Científica Hermes n. 8, p.140-149, jan.jun.,2013 140 activities, to commit more errors in the process, missing more work and, in extreme cases, to resign in order to receive the guarantee fund for the working time. With financial education, employees learn to manage their finances, repay their debts and not acquiring debts that can not repay. Employees with no financial problems, increase productivity and quality of the process also. The advantage is for the company and the employee. Key-words: Debt, Financial Education, Management, Productivity.
个人债务问题在人们的生活中越来越普遍。曾经被认为是个人问题的问题，现在只在部分组织中成为问题，因为当员工负债时，他最终会把他们的问题带入公司。因此，金融教育对企业来说变得越来越重要。如今，巴西5%的大公司已经为员工提供了金融教育。这项研究表明，反复出现的债务问题会导致员工在工作中失去重点Científica Hermes n. 8, p.140-149, jan.jun.。2013年140次活动，在过程中犯了更多的错误，错过了更多的工作，在极端情况下，为了获得工作时间的保证金而辞职。通过财务教育，员工学会管理自己的财务，偿还债务，而不是获得无法偿还的债务。没有财务问题的员工，也提高了生产效率和生产质量。这对公司和员工都有利。关键词:债务;理财教育;管理;
{"title":"A Importância da educação financeira nas empresas sob o aspecto da produtividade e da redução dos acidentes de trabalho","authors":"Liliane Santos","doi":"10.21710/RCH.V8I0.76","DOIUrl":"https://doi.org/10.21710/RCH.V8I0.76","url":null,"abstract":"The problem of personal debt is becoming more present in people's lives. What was once considered a personal problem only became a problem in part of the organizations, as when the employee is indebted, he ends up bringing their problems into the company. With that financial education has become increasingly important for companies. Today, 5% of large companies in Brazil have already inserted financial education for their employees. This research shows that recurring problems with debts lead employees to lose focus in their Revista Científica Hermes n. 8, p.140-149, jan.jun.,2013 140 activities, to commit more errors in the process, missing more work and, in extreme cases, to resign in order to receive the guarantee fund for the working time. With financial education, employees learn to manage their finances, repay their debts and not acquiring debts that can not repay. Employees with no financial problems, increase productivity and quality of the process also. The advantage is for the company and the employee. Key-words: Debt, Financial Education, Management, Productivity.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"08 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68200228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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