Pub Date : 2022-07-16DOI: 10.32332/multazam.v2i1.4700
Habibah Nur Desi
Religious tourism travel shows an increasing trend from year to year, not to mention the Umrah trip which is also known as the “minor pilgrimage”. This increase makes travel agents vying to approach prospective pilgrims. Thus, this study intends to determine the management strategies used by travel agents, including human resource management (HR) and the marketing mix in recruiting prospective pilgrims. This research method is a case study on Alhijaz Tour Travel Bandar Lampung. The primary data sources (key informants) in this study were the head of the foundation, managers, staff, pilgrims and prospective Umrah pilgrims. Methods of data collection is done by interview, documentation, and observation. The data analysis technique used is pattern matching and explanation building. The results show that Alhijaz Tour Travel has implemented a HR development strategy through recruitment patterns, needs analysis, job analysis, salaries and bonuses, career advancement, and working according to job descriptions. Strategic planning is developed through long term and short term patterns. In addition, Alhijaz Tour Travel also implements a marketing mix consisting of products, prices, places and promotions designed in such a way as to attract the interest of prospective pilgrims.
宗教旅游每年都呈增长趋势，更不用说被称为“小朝圣”的朝圣之旅了。这一增长使得旅行社竞相接近潜在的朝圣者。因此，本研究旨在确定旅行社在招募潜在朝圣者时使用的管理策略，包括人力资源管理和营销组合。本研究方法以南榜旅游城Alhijaz Tour为例。本研究的主要数据来源(关键信息提供者)是基金会的负责人、管理人员、工作人员、朝圣者和未来的朝觐朝圣者。数据收集的方法是通过访谈、记录和观察。使用的数据分析技术是模式匹配和解释构建。结果表明，Alhijaz Travel Travel通过招聘模式、需求分析、职位分析、薪酬和奖金、职业发展、根据职位描述工作等方面实施了人力资源发展战略。战略规划是通过长期和短期模式发展起来的。此外，Alhijaz Tour Travel还实施了由产品、价格、地点和促销组成的营销组合，旨在吸引潜在朝圣者的兴趣。
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Pub Date : 2022-07-16DOI: 10.32332/multazam.v2i1.4675
Robiyah Nur
Abstract: The iB Hijrah Haji Muamalat Savings Product for Bandar Lampung Sub-Branch Office is a superior product that has many enthusiasts compared to other products. Bank Muamalat Indonesia creates Hajj products and is always vigilant in marketing strategies. The purpose of this study was to examine the marketing strategy carried out by the iB Hijrah Haji savings product bank at Bank Muamalat Bandar Lampung Sub-Branch Office during the covid-19 pandemic. The type of research used in this research is field research (field research). This study uses an approach approach, and in data collection using observation, interviews, and documentation. The results of this study indicate that the marketing strategy of the iB Hijrah Haji savings product during the covid-19 pandemic has the effect of increasing the number of customers, making it easier for the public and new customers to get about the Hijrah Haji savings product, increasing public knowledge and increasing the reputation of Bank Muamalat, Bandar Lampung Sub-Branch Office.
摘要:南榜市分行的iB Hijrah Haji Muamalat储蓄产品是一款拥有众多爱好者的优质产品。Muamalat Bank Indonesia创造了朝觐产品，并在营销策略上始终保持警惕。本研究的目的是研究在2019冠状病毒病大流行期间Muamalat班达南邦银行分行iB Hijrah Haji储蓄产品银行实施的营销策略。本研究使用的研究类型是实地研究(field research)。本研究采用观察法、访谈法和文献法进行数据收集。本研究结果表明，iB Hijrah Haji储蓄产品在covid-19大流行期间的营销策略具有增加客户数量的效果，使公众和新客户更容易了解Hijrah Haji储蓄产品，增加公众知识，提高Muamalat Bank, Bandar Lampung支行的声誉。
{"title":"STRATEGI PEMASARAN PRODUK TABUNGAN iB HIJRAH HAJI PADA BANK MUAMALAT KANTOR CABANG PEMBANTU BANDAR LAMPUNG DI MASA PANDEMI COVID-19","authors":"Robiyah Nur","doi":"10.32332/multazam.v2i1.4675","DOIUrl":"https://doi.org/10.32332/multazam.v2i1.4675","url":null,"abstract":"Abstract: The iB Hijrah Haji Muamalat Savings Product for Bandar Lampung Sub-Branch Office is a superior product that has many enthusiasts compared to other products. Bank Muamalat Indonesia creates Hajj products and is always vigilant in marketing strategies. The purpose of this study was to examine the marketing strategy carried out by the iB Hijrah Haji savings product bank at Bank Muamalat Bandar Lampung Sub-Branch Office during the covid-19 pandemic. The type of research used in this research is field research (field research). This study uses an approach approach, and in data collection using observation, interviews, and documentation. The results of this study indicate that the marketing strategy of the iB Hijrah Haji savings product during the covid-19 pandemic has the effect of increasing the number of customers, making it easier for the public and new customers to get about the Hijrah Haji savings product, increasing public knowledge and increasing the reputation of Bank Muamalat, Bandar Lampung Sub-Branch Office. \u0000 ","PeriodicalId":413887,"journal":{"name":"Multazam : Jurnal Manajemen Haji dan Umrah","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115509992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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