This paper investigates the use of “gamification” techniques in climate change activism. “Gamified Activism” may be described as the use of digital applications or websites designed for the purpose of raising awareness on climate-change related issues, asking for donations, and ultimately increasing engagement of citizens. This paper identifies a number of promises and challenges of gamified advocacy in climate change. On the one hand, gamification carries the promise of an easy path to engage citizens, and to foster creative collaboration for charitable causes. Through friendly and captivating designs and the use of digital platforms, gamified strategies may potentially enhance citizens’ support of climate change causes. On the other hand, gamification raises acute legal, societal and cultural challenges. The first and main one is concerned with technology. To exploit citizens’ engagement, gamification has to be deeply rooted in technology. Biases in availability may limit participation only to those with appropriate technologies, while leaving those without access on the outside – a problem that scholars describe in terms of “digital divide”. A second risk of the use of gamification in climate change activism concerns its perception from the public. Gamification strategies are premised on the idea that games embody great potential in capturing citizens’ attention and stimulating their interest with rewards. There may be claims, however, that gamification actually discourages people from participating. This is especially true in cases where participants in gamified processes develop the sense that the process itself was aimed at manipulating their conduct. A third – related – issue concerns the extreme variation of the public that engages in gamified initiatives by Climate Change activists. In many cases “hard-core participants” become extraordinary experts and therefore dominate participation on gamified apps/websites, discouraging occasional participants.
{"title":"Gamification and Climate Change Activism: Beneficial or Detrimental?","authors":"Gianluca Sgueo","doi":"10.2139/ssrn.2924095","DOIUrl":"https://doi.org/10.2139/ssrn.2924095","url":null,"abstract":"This paper investigates the use of “gamification” techniques in climate change activism. “Gamified Activism” may be described as the use of digital applications or websites designed for the purpose of raising awareness on climate-change related issues, asking for donations, and ultimately increasing engagement of citizens. This paper identifies a number of promises and challenges of gamified advocacy in climate change. On the one hand, gamification carries the promise of an easy path to engage citizens, and to foster creative collaboration for charitable causes. Through friendly and captivating designs and the use of digital platforms, gamified strategies may potentially enhance citizens’ support of climate change causes. On the other hand, gamification raises acute legal, societal and cultural challenges. The first and main one is concerned with technology. To exploit citizens’ engagement, gamification has to be deeply rooted in technology. Biases in availability may limit participation only to those with appropriate technologies, while leaving those without access on the outside – a problem that scholars describe in terms of “digital divide”. A second risk of the use of gamification in climate change activism concerns its perception from the public. Gamification strategies are premised on the idea that games embody great potential in capturing citizens’ attention and stimulating their interest with rewards. There may be claims, however, that gamification actually discourages people from participating. This is especially true in cases where participants in gamified processes develop the sense that the process itself was aimed at manipulating their conduct. A third – related – issue concerns the extreme variation of the public that engages in gamified initiatives by Climate Change activists. In many cases “hard-core participants” become extraordinary experts and therefore dominate participation on gamified apps/websites, discouraging occasional participants.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132581341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Harikesh S. Nair, S. Misra, IV WilliamJ.Hornbuckle, Ranjan Mishra, Anand Acharya
Efforts on developing, implementing, and evaluating a marketing analytics framework at a real-world company are described. The framework uses individual-level transaction data to fit empirical models of consumer response to marketing efforts and uses these estimates to optimize segmentation and targeting. The models feature themes emphasized in the academic marketing science literature, including incorporation of consumer heterogeneity and state dependence into choice, and controls for the endogeneity of the firm’s historical targeting rule in estimation. To control for the endogeneity, we present an approach that involves conducting estimation separately across fixed partitions of the score variable that targeting is based on, which may be useful in other behavioral targeting settings. The models are customized to facilitate casino operations and are implemented at the MGM Resorts International’s group of companies. The framework is evaluated using a randomized trial implemented at MGM involving about 1....
{"title":"Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation","authors":"Harikesh S. Nair, S. Misra, IV WilliamJ.Hornbuckle, Ranjan Mishra, Anand Acharya","doi":"10.2139/ssrn.2399676","DOIUrl":"https://doi.org/10.2139/ssrn.2399676","url":null,"abstract":"Efforts on developing, implementing, and evaluating a marketing analytics framework at a real-world company are described. The framework uses individual-level transaction data to fit empirical models of consumer response to marketing efforts and uses these estimates to optimize segmentation and targeting. The models feature themes emphasized in the academic marketing science literature, including incorporation of consumer heterogeneity and state dependence into choice, and controls for the endogeneity of the firm’s historical targeting rule in estimation. To control for the endogeneity, we present an approach that involves conducting estimation separately across fixed partitions of the score variable that targeting is based on, which may be useful in other behavioral targeting settings. The models are customized to facilitate casino operations and are implemented at the MGM Resorts International’s group of companies. The framework is evaluated using a randomized trial implemented at MGM involving about 1....","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128211637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is an increasing prevalence of Collaborative Question Answering (CQA) websites and a growing reliance of the online community on user-generated content. In this paper, we study users' motivation to win social recognition contests (best answers) and how multitasking and flexible hours influence the performance of contest-motivated users. Heterogeneity of contest motivation is estimated at the user level in a standard contest framework and used to demonstrate that for those who are highly motivated to win contests, multitasking across subjects is associated with lower productivity while flexible hours are associated with higher productivity, as proxied by the rate of winning contests.
{"title":"Motivation and Performance of User-Contributors: Evidence from a CQA Forum","authors":"Jed DeVaro, Jin‐Hyuk Kim, Liad Wagman, Ran Wolff","doi":"10.2139/ssrn.2580415","DOIUrl":"https://doi.org/10.2139/ssrn.2580415","url":null,"abstract":"There is an increasing prevalence of Collaborative Question Answering (CQA) websites and a growing reliance of the online community on user-generated content. In this paper, we study users' motivation to win social recognition contests (best answers) and how multitasking and flexible hours influence the performance of contest-motivated users. Heterogeneity of contest motivation is estimated at the user level in a standard contest framework and used to demonstrate that for those who are highly motivated to win contests, multitasking across subjects is associated with lower productivity while flexible hours are associated with higher productivity, as proxied by the rate of winning contests.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121614683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy. Essentials elements for a niche marketing strategy include segmentation, and positioning. The main purpose of the niche marketing is profitability, adherence to the marketing concept, relationship marketing practices, and building company reputation based on long term mutual benefit with its customers. Small firm must incorporate these ideas and become guerrilla marketers to compete successfully in markets dominated by much larger companies. To overcome these problems and potentially make effective use of niche marketing as a marketing strategy, the literature needs to advance a common definition, comprehensible elements, and most certainly common characteristics.
{"title":"The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature","authors":"F. Akbar, A. Omar, F. Wadood","doi":"10.2139/ssrn.2957004","DOIUrl":"https://doi.org/10.2139/ssrn.2957004","url":null,"abstract":"This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy. Essentials elements for a niche marketing strategy include segmentation, and positioning. The main purpose of the niche marketing is profitability, adherence to the marketing concept, relationship marketing practices, and building company reputation based on long term mutual benefit with its customers. Small firm must incorporate these ideas and become guerrilla marketers to compete successfully in markets dominated by much larger companies. To overcome these problems and potentially make effective use of niche marketing as a marketing strategy, the literature needs to advance a common definition, comprehensible elements, and most certainly common characteristics.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115188902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Ugonna, Professor Edward Ochieng, W. Matipa, R. Shah
The project management discipline has had its concentration more on engineering, Information Technology (IT) and construction projects, with little or no attention to Research and Development (R&D) projects. Public research organisations are important organisations that need to increase their effort in research and development in projects so as to enhance their competitive advantage in the economy. The purpose of this research was to examine the application of strategic project management (SPM) in the execution of R&D projects in public research organisations. The research employed a mixed method of quantitative and qualitative research. A total of 213 questionnaires were retrieved from four public research organisations while 20 project management practitioners were interviewed. These were analysed using SPSS version 21 and NVIvo. The questionnaires sort information on the project management processes employed. The findings revealed that the majority (80%) of public research organisations follow a formal and inflexible traditional project management process in the execution of R&D projects. Also, there seems to be very little space for strategic learning and the evolution of emergent strategies. There is the need therefore for public research organisations to adopt the concept and process of SPM so as to enhance the successful execution of R&D projects and hence impact positively on the economy.
项目管理学科更多地关注工程、信息技术(IT)和建筑项目，很少或没有关注研究与开发(R&D)项目。公共研究机构是重要的机构，他们需要加大研究和开发项目的力度，以提高他们在经济中的竞争优势。本研究的目的是研究战略项目管理(SPM)在公共研究机构研发项目执行中的应用。本研究采用定量研究与定性研究相结合的方法。我们从四个公共研究机构收回了213份问卷，并访问了20名项目管理从业人员。使用SPSS version 21和NVIvo进行分析。问卷对所采用的项目管理过程的信息进行分类。调查结果显示，大多数(80%)公共研究机构在执行研发项目时遵循正式且不灵活的传统项目管理流程。此外，战略学习和应急策略的发展空间似乎非常小。因此，公共研究机构有需要采用策略管理的概念和程序，以促进研发项目的成功实施，从而对经济产生积极影响。
{"title":"Strategic Project Management (SPM): An Empirical Perspective on the Practice in Public Research Organisations","authors":"C. Ugonna, Professor Edward Ochieng, W. Matipa, R. Shah","doi":"10.2139/ssrn.3116217","DOIUrl":"https://doi.org/10.2139/ssrn.3116217","url":null,"abstract":"The project management discipline has had its concentration more on engineering, Information Technology (IT) and construction projects, with little or no attention to Research and Development (R&D) projects. Public research organisations are important organisations that need to increase their effort in research and development in projects so as to enhance their competitive advantage in the economy. The purpose of this research was to examine the application of strategic project management (SPM) in the execution of R&D projects in public research organisations. The research employed a mixed method of quantitative and qualitative research. A total of 213 questionnaires were retrieved from four public research organisations while 20 project management practitioners were interviewed. These were analysed using SPSS version 21 and NVIvo. The questionnaires sort information on the project management processes employed. The findings revealed that the majority (80%) of public research organisations follow a formal and inflexible traditional project management process in the execution of R&D projects. Also, there seems to be very little space for strategic learning and the evolution of emergent strategies. There is the need therefore for public research organisations to adopt the concept and process of SPM so as to enhance the successful execution of R&D projects and hence impact positively on the economy.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121047815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-11-01DOI: 10.1016/J.JCLEPRO.2016.07.020
Martin Geissdoerfer, Martin Geissdoerfer, N. Bocken, N. Bocken, E. Hultink
{"title":"Design Thinking to Enhance the Sustainable Business Modelling Process","authors":"Martin Geissdoerfer, Martin Geissdoerfer, N. Bocken, N. Bocken, E. Hultink","doi":"10.1016/J.JCLEPRO.2016.07.020","DOIUrl":"https://doi.org/10.1016/J.JCLEPRO.2016.07.020","url":null,"abstract":"","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129248345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This report sets about explicating how the SOSTAC Model (Smith, 2011) makes possible a systematic design and implementation of a digital marketing plan. SOSTAC is an acronym for the six core components to be considered when generating a marketing plan: situation (S), objectives (O), strategy (S), tactics (T), action (A) and control (C). Each component represents a stage in the cycle of planning, and each stage is of equal importance to successful marketing planning, implementation, and review (Chaffey & Smith, 2013). Now widely accepted as the forerunner system for implementing marketing plans and communications strategies, SOSTAC is an extension of the traditional SWOT analysis, that is, a situational analysis of the strengths (S), weaknesses (W), opportunities (O), and threats (T) facing a business at the outset, when introducing a new product line, or when engaging in an organizational change process. Thus, the premises of this report are two-fold. First the report sets about detailing each stage of the SOSTAC model in sequence as it can be applied to start-up online business. Second, the report explicates each stage as a component of a digital marketing plan critiquing the necessary and sufficient operations that may or may not be applied to a start-up online business. Finally, conclusions are drawn as to the suitability of the model’s application to a small to medium sized online business.
{"title":"'Jellies & Jaffas': Applying PR Smith's SOSTAC Marketing Model to an Online Confectionery Start-Up","authors":"Michelle B. Cowley-Cunningham","doi":"10.2139/SSRN.2834279","DOIUrl":"https://doi.org/10.2139/SSRN.2834279","url":null,"abstract":"This report sets about explicating how the SOSTAC Model (Smith, 2011) makes possible a systematic design and implementation of a digital marketing plan. SOSTAC is an acronym for the six core components to be considered when generating a marketing plan: situation (S), objectives (O), strategy (S), tactics (T), action (A) and control (C). Each component represents a stage in the cycle of planning, and each stage is of equal importance to successful marketing planning, implementation, and review (Chaffey & Smith, 2013). Now widely accepted as the forerunner system for implementing marketing plans and communications strategies, SOSTAC is an extension of the traditional SWOT analysis, that is, a situational analysis of the strengths (S), weaknesses (W), opportunities (O), and threats (T) facing a business at the outset, when introducing a new product line, or when engaging in an organizational change process. Thus, the premises of this report are two-fold. First the report sets about detailing each stage of the SOSTAC model in sequence as it can be applied to start-up online business. Second, the report explicates each stage as a component of a digital marketing plan critiquing the necessary and sufficient operations that may or may not be applied to a start-up online business. Finally, conclusions are drawn as to the suitability of the model’s application to a small to medium sized online business.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127494945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Problem definition: Fast recovery from sourcing interruptions is a key objective for global supply chains and for business continuity professionals. In this paper, we study the impact of different supply chain strategies—supplier diversification and the use of long-term relationships—on the ability of a supply chain to recover from sourcing interruptions. Academic/practical relevance: Improving supply chains’ recovery ability has been an important focus area for both practitioners and academics. Collectively, available anecdotal evidence and theoretical analyses provide ambiguous recommendations driven by competing effects of different sourcing strategies. Our paper provides the first rigorous and large-scale empirical evidence relating the use of different supply chain strategies to the ability of a supply chain to recover from supply interruptions. Methodology: We develop a compound estimator of a supply chain’s recovery rate that can be constructed using limited available data (only the time series of firms’ actual sourcing behavior). Using more than two and half million import manifests, we extract firms’ maritime sourcing transactions and use this data to estimate recovery rates of different firm-category supply chains of publicly traded U.S. firms. Results: We find that supplier diversification is associated with slower recovery from sourcing interruptions, whereas the use of long-term relationships is associated with faster recovery. A one standard deviation decrease in the former is associated with a 16% faster recovery, and a like increase in the latter is associated with a 20% faster recovery. Managerial implications: Our paper brings important empirical evidence to the hitherto theoretical debate on the impact of sourcing strategies on faster recovery in supply chains. We therefore provide actionable advice on supply chain design for faster recovery.
{"title":"Recovering Global Supply Chains from Sourcing Interruptions: The Role of Sourcing Strategy","authors":"Nitish Jain, Karan Girotra, Serguei Netessine","doi":"10.2139/ssrn.2682522","DOIUrl":"https://doi.org/10.2139/ssrn.2682522","url":null,"abstract":"Problem definition: Fast recovery from sourcing interruptions is a key objective for global supply chains and for business continuity professionals. In this paper, we study the impact of different supply chain strategies—supplier diversification and the use of long-term relationships—on the ability of a supply chain to recover from sourcing interruptions. Academic/practical relevance: Improving supply chains’ recovery ability has been an important focus area for both practitioners and academics. Collectively, available anecdotal evidence and theoretical analyses provide ambiguous recommendations driven by competing effects of different sourcing strategies. Our paper provides the first rigorous and large-scale empirical evidence relating the use of different supply chain strategies to the ability of a supply chain to recover from supply interruptions. Methodology: We develop a compound estimator of a supply chain’s recovery rate that can be constructed using limited available data (only the time series of firms’ actual sourcing behavior). Using more than two and half million import manifests, we extract firms’ maritime sourcing transactions and use this data to estimate recovery rates of different firm-category supply chains of publicly traded U.S. firms. Results: We find that supplier diversification is associated with slower recovery from sourcing interruptions, whereas the use of long-term relationships is associated with faster recovery. A one standard deviation decrease in the former is associated with a 16% faster recovery, and a like increase in the latter is associated with a 20% faster recovery. Managerial implications: Our paper brings important empirical evidence to the hitherto theoretical debate on the impact of sourcing strategies on faster recovery in supply chains. We therefore provide actionable advice on supply chain design for faster recovery.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122391230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many firms that produce expert product reviews have a vested interest in increased consumption of the products they review. The classic example is the Michelin Guide, which reviews restaurants, originally conceived to stimulate usage of automobiles and therefore also demand for automobile-related goods and services. The result is a conflict of interest; such firms have financial incentive to give better reviews than products merit. I compare video game reviews from two sources: one a video game magazine owned by a game retailer and the other a game website that does not sell games. The goal of the research is to evaluate to what extent, if any, the retailer-owned outlet inflates its reviews in order to boost sales. Results show no evidence of seasonal or cyclical effects. However, there is some evidence of increased inflation in periods shortly following the release of a game's corresponding piece of hardware. Other literature on this industry finds that reviews have the largest effect on the sales of low-quality games, and I find evidence of review inflation for these games. These results are consistent with theoretical predictions for a firm that optimizes the trade-off between sales revenue and the reputational costs associated with biasing reviews.
{"title":"Expert Product Reviews and Conflict of Interest","authors":"Tom Hamami, J. Bailey","doi":"10.2139/ssrn.2831045","DOIUrl":"https://doi.org/10.2139/ssrn.2831045","url":null,"abstract":"Many firms that produce expert product reviews have a vested interest in increased consumption of the products they review. The classic example is the Michelin Guide, which reviews restaurants, originally conceived to stimulate usage of automobiles and therefore also demand for automobile-related goods and services. The result is a conflict of interest; such firms have financial incentive to give better reviews than products merit. I compare video game reviews from two sources: one a video game magazine owned by a game retailer and the other a game website that does not sell games. The goal of the research is to evaluate to what extent, if any, the retailer-owned outlet inflates its reviews in order to boost sales. Results show no evidence of seasonal or cyclical effects. However, there is some evidence of increased inflation in periods shortly following the release of a game's corresponding piece of hardware. Other literature on this industry finds that reviews have the largest effect on the sales of low-quality games, and I find evidence of review inflation for these games. These results are consistent with theoretical predictions for a firm that optimizes the trade-off between sales revenue and the reputational costs associated with biasing reviews.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132201919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Current measures of patent similarity rely on the manual classification of patents into taxonomies. In this project, we leverage information retrieval theory and Big Data methods to develop a machine-automated measure of patent-to-patent similarity. We validate the measure and demonstrate that it significantly improves upon existing patent classification systems. Moreover, we illustrate how a pairwise similarity comparison of any and every two patents in the USPTO patent space can open new avenues of research in economics, management, and public policy. We make the data available for future scholarship through the Patent Research Foundation.
{"title":"Patent-to-Patent Similarity: A Vector Space Model","authors":"Kenneth Younge, Jeffrey M. Kuhn","doi":"10.2139/ssrn.2709238","DOIUrl":"https://doi.org/10.2139/ssrn.2709238","url":null,"abstract":"Current measures of patent similarity rely on the manual classification of patents into taxonomies. In this project, we leverage information retrieval theory and Big Data methods to develop a machine-automated measure of patent-to-patent similarity. We validate the measure and demonstrate that it significantly improves upon existing patent classification systems. Moreover, we illustrate how a pairwise similarity comparison of any and every two patents in the USPTO patent space can open new avenues of research in economics, management, and public policy. We make the data available for future scholarship through the Patent Research Foundation.","PeriodicalId":414091,"journal":{"name":"Innovation & Management Science eJournal","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130326106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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