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Scientific Bulletin of Flight Academy. Section: Economics, Management and Law最新文献

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The higher education system as a main element of an innovative environment: israel's experience 高等教育体系作为创新环境的主要元素:以色列的经验
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-79-83
V. Baranov
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引用次数: 0
Actual issues on the distinction of the concepts of ″state aid″ and ″state support″ in the economic activity 经济活动中″国家援助″与″国家支持″概念辨析的实际问题
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-176-184
T. Kravtsova, N. Petrova
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引用次数: 0
Organizational and economic basis of providing youth employment 提供青年就业的组织和经济基础
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-15-22
A. Hora
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引用次数: 0
DEVELOPMENT AND ESTABLISHMENT OF INTEGRATED INTERNET MARKETING IN THE CONDITIONS OF THE DIGITAL ECONOMY 数字经济条件下整合网络营销的发展与建立
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-78-85
Kateryna Lukhanina
Abstract. Objective. This article aims to reveal the essence, determine the establishment peculiarities of the integrated Internet marketing concept, and justify its place among other approaches to the marketing theory development. Methods. The theoretical, methodological, and practical basis of the research was the fundamental marketing provisions and scientific works of domestic and foreign scientists on Internet marketing. During the processing and analysis of information, general scientific methods of analysis and synthesis were used (to confirm theoretical propositions), as well as a tabular method (to present data and research results) and a graphic method (to construct a picture). Results. Scientifically based theoretical provisions on the development and establishment of the theory of integrated Internet marketing as a modern concept are disclosed. It was essential to research and analyze the notion of "integrated Internet marketing", the prerequisites for its emergence, and the contemporary interpretation of its essence to identify the possibilities of its application in the current communication policy of the enterprise. The scientific novelty consists in the study of theoretical scientific provisions of the integrated Internet marketing concept. It was found that the emergence of integrated Internet marketing has a dualistic nature, as it is closely related to the development of both Internet technologies and Internet marketing in particular, as well as the philosophy of holistic marketing. The main characteristic features and components of integrated Internet marketing, its levels, and goals that can be achieved by the company using this approach were determined. Practical significance. The development of the digital economy and the change in the marketing landscape encourage businesses to use marketing tools more rationally and systematically. Integrated Internet marketing has a powerful potential for solving such problems. The use of Internet marketing tools makes it possible to take the company to a new level and increase brand loyalty. Keywords. Internet marketing, digital economy, integrated Internet marketing, holistic marketing.
摘要目标。本文旨在揭示整合网络营销概念的本质,确定其建立特点,并论证其在营销理论发展中的地位。方法。本研究的理论、方法和实践基础是国内外科学家关于网络营销的基本营销规定和科学著作。在信息的处理和分析过程中,使用了一般科学的分析和综合方法(确认理论命题),以及表格法(展示数据和研究结果)和图形法(构建图像)。结果。为整合网络营销这一现代概念的发展和确立提供了科学的理论依据。研究和分析“整合网络营销”的概念、其产生的先决条件以及对其本质的当代解读,是确定其在当前企业传播政策中应用的可能性的必要条件。科学的新颖性在于对整合网络营销理念的理论科学规定的研究。研究发现,整合网络营销的出现具有两重性,它与互联网技术尤其是网络营销的发展密切相关,也与整体营销理念密切相关。确定了整合网络营销的主要特点和组成部分,整合网络营销的层次,以及企业使用这种方法可以实现的目标。现实意义。数字经济的发展和营销格局的变化促使企业更合理、更系统地使用营销工具。整合网络营销在解决这些问题方面具有强大的潜力。利用网络营销工具,可以把公司带到一个新的水平,增加品牌忠诚度。关键词。网络营销,数字经济,整合网络营销,整体营销。
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引用次数: 0
Identification of problems and directions of improvement of formation of labor potential of the region as a factor of ensuring effective innovative development 确定区域劳动力潜力形成的问题和改进方向,作为确保有效创新发展的因素
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-51-63
N. Shalimova, Оlena Magopets, V. Shalimov
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引用次数: 0
INSTRUMENTS OF SOCIAL-PSYCHOLOGICAL LEGITIMIZATION OF TAX RESISTANCE AND TAX MENTALITY 税收抵抗和税收心理的社会心理合法化工具
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-38-44
O. Skasko, Irina-Lyudmila Mohyla
Abstract. This article explores and reveals the tools of social and psychological legitimacy of tax resistance. It has been established that tax evaders use three techniques of neutralization, which justify the violation of the rules, deny the nature of the violation of the norm: technique ″Analysis of tax legislation″; reception of ″Little Man″; technique ″Normality Assertion″. The essence and key characteristics of the tax mentality are given. It is determined that the tax mentality can be understood as the basis of socialization for taxpayers, as a mental, social and cultural background that decisively forms the basic attitude to taxation. The key goal of the article is to research the tools of socio-psychological legitimacy of tax resistance and the essence and peculiarities of the tax mentality. The methods used involve the analysis of secondary sources of data, mainly scientific international and domestic literature. Tax theory and tax policy consider the fiscal tax system from a macroeconomic point of view. Tax psychology looks ahead, first of all, with the behavior of the taxed population, namely: with their attitude, behavioral explanatory motivation for taxation. Among the most important problems in this area, the question of the subjective attitude of the population to the amount of taxes, tax obligations, tax justice, how citizens cope with tax requirements, what socio-psychological tools they use for tax evasion, etc., is gaining special relevance. Unfortunately, in Ukraine, the issue of tax psychology has not been widely considered, so this indicates the relevance of research on the chosen topic. Tax evaders use stereotypical excuses to neutralize the illegality of the crime. Therefore, socio-psychological techniques and techniques are used to avoid partial or full taxation. It is important to add that the tax mentality includes a basic attitude towards the tax system, tax responsibility, tax justice and tax honesty. This is one of the main determinants of tax morality and tax discipline. Like tax morality, the mentality of the population is ambivalent: on the one hand, taxes are considered indispensable, on the other hand, the practical use of tax funds by the state is criticized. Key words: tax, taxation, tax system, tax resistance, evasion, socio-psychological tools, tax mentality, tax morality.
摘要本文探讨并揭示了税收抵抗的社会和心理正当性的工具。研究发现,逃税者使用了三种中和手段来为违规行为辩护,否认违规行为的本质:技术手段″税收立法分析″;接待″Little Man″;技术″正常断言″。给出了税收心理的本质和主要特征。税收心态可以理解为纳税人社会化的基础,是一种决定性地形成纳税基本态度的心理、社会和文化背景。本文的主要目的是研究税收抵抗的社会心理合法性工具以及税收心理的本质和特点。所使用的方法涉及对二手数据来源的分析,主要是国际和国内的科学文献。税收理论和税收政策是从宏观经济的角度来考虑财政税收制度的。税收心理学的前瞻,首先是用纳税人群的行为,即:用他们的态度、行为解释纳税动机。在这一领域最重要的问题中,人民对税收数额、纳税义务、税收正义、公民如何应付税收要求、他们利用什么社会心理工具逃税等问题的主观态度正变得特别重要。不幸的是,在乌克兰,税收心理学的问题并没有得到广泛的考虑,因此这表明了对所选主题的研究的相关性。逃税者用老套的借口来掩饰犯罪的非法性。因此,社会心理学的技巧和技巧被用来避免部分或全部征税。需要补充的是,税收心态包括对税收制度、税收责任、税收公正和税收诚实的基本态度。这是税收道德和税收纪律的主要决定因素之一。与税收道德一样,民众的心态也是矛盾的:一方面,税收被认为是不可或缺的,另一方面,国家对税收资金的实际使用受到批评。关键词:税收,税收,税收制度,税收抵抗,逃税,社会心理工具,税收心态,税收道德。
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引用次数: 0
OPENNESS AND TRANSPARENCY OF PUBLIC PROCUREMENT: PERSPECTIVES OF LEGISLATIVE PROVISIONS 公共采购的公开与透明:立法规定的视角
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-123-128
M. Pysmenna
Abstract. The article is devoted to the determination of the prospects for legislative provision of openness and transparency for public procurement. As emphasized, the national legislation and the practice of its application should continue to develop in the direction of ensuring the openness and transparency of public procurement. The author analyzed and pointed out the methods of unscrupulous procurement participants to hide information, distinguished technical and technological approaches to reducing the informativeness of procurement data to its participants. It was concluded that the prospects of legislative provision of openness and transparency of public procurement are to less extent in increasing the amount of information placed in public access, but to more extent in improving its structure and mechanisms to apply in work. Keywords: public procurement; principles of public procurement; openness; transparency; hiding information about public procurement; closing documentation from copying and contextual search; difficulty to read tender documentation; making changes to the tender documentation.
摘要这篇文章专门讨论确定立法规定公共采购的公开性和透明度的前景。正如所强调的,国家立法及其适用的实践应继续朝着确保公共采购的公开性和透明度的方向发展。分析并指出了不法采购参与方隐藏信息的方法,区分了降低采购数据对其参与方信息量的技术途径和技术途径。结论是,立法规定公共采购的公开性和透明度的前景在更大程度上不在于增加供公众获取的信息的数量,而在更大程度上在于改进其结构和机制,以便在工作中应用。关键词:公共采购;公共采购原则;开放;透明度;隐瞒公共采购信息;关闭文件复制和上下文搜索;难以阅读招标文件;对投标文件进行修改。
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引用次数: 0
Non-regulated migration flows as a factor of decreasing the labour potential of Ukraine 不受管制的移民流动是降低乌克兰劳动力潜力的一个因素
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-139-147
Z. Smutchak, O. Sytnyk
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引用次数: 0
Strategic priorities of the national innovation system of Ukraine in favorable innovation environmental for economy 乌克兰国家创新体系的战略重点:有利于经济发展的创新环境
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-6-29-35
Victoria TOMAREVA-PATLAKHOVA, V. Kokorina
The article systematizes measures to increase the international innovation capacity of Ukraine's economy within globalization. The strategic directions to ensure favorable innovative environment of Ukraine's economy within globalization are defined. The principles for developing innovative activity within the national innovation system of Ukraine are systematized. The study substantiates priority directions of the strategic innovation policy of Ukraine. Key words: innovation capacity, innovation environment, national innovation system, strategic priorities, innovation model, innovation policy, strategy of national innovation system development.
文章系统地阐述了在全球化背景下提高乌克兰经济国际创新能力的措施。明确了在全球化背景下确保乌克兰经济良好创新环境的战略方向。在乌克兰国家创新系统中发展创新活动的原则是系统化的。研究证实了乌克兰战略创新政策的优先方向。关键词:创新能力、创新环境、国家创新体系、战略重点、创新模式、创新政策、国家创新体系发展战略
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引用次数: 0
Digital management as an element of improving project management efficiency 数字化管理是提高项目管理效率的一个要素
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-6-97-105
N. Kovalenko
The article considers information technology models as an element of improving the efficiency of project management. We investigated current trends in next-generation information technology development strategies and digitalization in project management using business models, namely "S.M.A.R.T. Management" and "ATOMM". A conceptual model of the relationship between management, implementation, management in digital project management is presented. Also the program of introduction of the conceptual model as an element of digitalization and increase of efficiency of process of project management is offered. Keywords: digital management, project management, business models S.M.A.R.T., "ATOMM" model.
本文认为信息技术模型是提高项目管理效率的一个要素。我们利用商业模式,即“S.M.A.R.T.管理”和“ATOMM”,研究了下一代信息技术发展战略和数字化项目管理的当前趋势。提出了数字项目管理中管理、实施、管理之间关系的概念模型。并提出了引入概念模型作为数字化要素,提高项目管理过程效率的方案。关键词:数字化管理,项目管理,商业模式S.M.A.R.T,“ATOMM”模式
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Scientific Bulletin of Flight Academy. Section: Economics, Management and Law
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