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THE VISION OF CONSTITUTIONAL STATE IN THE VIEWS OF UKRAINIAN DIASPORA SCIETISTS IN THE ITERWAR PERIOD (1918-1945) 二战期间(1918-1945)散居乌克兰的科学家对宪政国家的看法
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2023-8-145-153
Bogdan Stetsyuk
The article deals with the analysis of the views of constitutional state by the Ukrainian diaspora scientists in law in interwar period made basing on their scientific and theoretical heritage. The author reviews the diversity of these scientists� general and academic scientific outlook on constitutional state and shows the essence of legal organization, state making ideas and ways of their implementation in the future sovereign Ukraine build-up. The article also reveals the contents and characteristic features of their doctrines of the state build-up, in particular the views of the constitutional legislature�s role in it as well as such basic constitutional and legal institutions as the parliament, the government, courts and the body of constitutional control. A particular attention is paid to the constitutional and legal status of a man and a citizen, national minorities, the Ukrainian people as the only source of power in their state. Considering Ukraine�s state and legal reality it seems especially interesting and topical to have been traced the basic nature of unicameral and bicameral legislature, their distinctive features and political and legal efficacy as well as emphasizing the Prime Minister�s independence and the determination of the judges� specific status. Key words: constitutional state, Ukrainian diaspora, legal conceptions, branches of power, state system.
本文以乌克兰散居法学家的科学和理论遗产为基础,分析了两次世界大战期间乌克兰散居法学家的宪制国家观。作者回顾了这些科学家对宪政国家的一般科学观点和学术科学观点的多样性,并展示了法律组织的本质、国家建立的理念及其在未来乌克兰主权建设中的实施方式。文章还揭示了他们的国家建设理论的内容和特点,特别是对宪法立法机构在国家建设中的作用以及议会、政府、法院和宪法监督机构等基本宪法和法律机构的看法。特别注意人与公民、少数民族、乌克兰人民作为其国家唯一权力来源的宪法和法律地位。考虑到乌克兰的国家和法律现实,研究一院制和两院制立法机构的基本性质、它们的特点和政治和法律效力,以及强调总理的独立性和决定法官的特殊地位,似乎特别有趣和有意义。关键词:宪政国家,乌克兰侨民,法律观念,权力部门,国家体制。
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引用次数: 0
Characteristics of the company's relationship and the principles, their audit 公司关系的特点和原则,它们的审计
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-73-78
O. Skasko
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引用次数: 0
USE OF ELEMENTS OF NATIONAL AUTHENTICITY AS TOOLS OF CULTURAL IDENTIFICATION OF UKRAINIAN BRANDS 使用民族真实性元素作为乌克兰品牌文化认同的工具
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-58-66
Оlena Zaіtseva, H. Zhosan, Tetiana Povod
Abstract. The purpose of the article is to define in a modernist sense the directions of using elements of national authenticity as tools of cultural identification of Ukrainian brands, with their further promotion and positioning on the domestic and international markets. The tasks of the article were: to justify the need to use elements of national authenticity in the conditions of martial law; identify consumer expectations from brand communications in the specified conditions; to investigate the peculiarities of using Ukrainian identities in advertising and brand design cases; evaluate positive business cases of Ukrainian brands in the context of cultural and ethnic positioning; analyze advertising and situational creatives for relevance; to offer a set of identification tools for the formation of programs of recognition, consumer loyalty and differentiation in the market. When writing the article, the following research methods were used: abstract-logical (when forming the concept of using elements of national authenticity as tools of cultural identification of Ukrainian brands); systematization and epistemological method (when assessing the identity of well-known global brands); statistical methods of data processing, methods of grouping and comparison, analytical methods (for evaluating the dynamics of the value of brands); methods of content analysis and Internet monitoring (to determine the effectiveness of the positioning of Ukrainian brands). The scientific novelty of the obtained results lies in the further deepening of theoretical provisions, the development of scientific and methodological foundations and practical recommendations for the further improvement of management processes for the implementation of elements of national authenticity in brand positioning. The specific scientific results characterizing the novelty of the conducted research are as follows: the situationally relevant scientific approach to the formation of brand identification programs, "rebuilding" from competitors and differentiation on the market has been improved; the algorithm for evaluating consumer expectations in brand communications was further developed. The practical significance of the obtained results is that the main theoretical propositions, generalizations and conclusions made by the authors have been brought to the level of specific methods and practical recommendations regarding: increasing the importance of the socio-cultural role of the brand and its integration into the common political and socio-economic context and the formation a positive image of a Ukrainian brand that shares the values of its customers. Key words: national authenticity, Ukrainian brands, cultural identification, brand strategies, identity, consumer behavior, consumer loyalty.
摘要本文的目的是在现代主义意义上界定乌克兰品牌使用民族真实性元素作为文化认同工具的方向,并进一步在国内和国际市场上进行推广和定位。该条的任务是:证明在戒严条件下使用国家真实性因素的必要性;在特定条件下,从品牌传播中识别消费者的期望;调查在广告和品牌设计案例中使用乌克兰身份的特点;在文化和民族定位的背景下评估乌克兰品牌的积极商业案例;分析广告和情境创意的相关性;为企业在市场上形成认可度、消费者忠诚度和差异化方案提供一套识别工具。在撰写文章时,使用了以下研究方法:抽象-逻辑(在形成使用民族真实性元素作为乌克兰品牌文化认同工具的概念时);系统化和认识论方法(评估全球知名品牌身份时);数据处理的统计方法,分组和比较的方法,分析方法(用于评估品牌价值的动态);内容分析和互联网监测的方法(确定乌克兰品牌定位的有效性)。所得结果的科学新颖性在于进一步深化了理论规定,为进一步完善品牌定位中实施民族真实性要素的管理流程提供了科学和方法论基础,并提出了实践建议。研究新颖性的具体科学成果表现为:品牌识别方案的形成、与竞争对手的“重建”和市场差异化的情境相关的科学方法得到了改善;进一步发展了评价消费者对品牌传播期望的算法。所获得的结果的实际意义在于,作者提出的主要理论命题,概括和结论已达到具体方法和实际建议的水平:增加品牌的社会文化作用的重要性,将其融入共同的政治和社会经济背景,形成乌克兰品牌的积极形象,分享其客户的价值观。关键词:民族真实性,乌克兰品牌,文化认同,品牌策略,认同,消费者行为,消费者忠诚度
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引用次数: 0
Optimization of the transport flows in the organization of international air transportation 国际航空运输组织中运输流程的优化
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-91-97
Y. Sikirda, T. Shmelova, Serhii Haievskyi
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引用次数: 0
The ability of territorial communities to financially provide investment development of the region 领土社区在财政上提供区域投资发展的能力
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-6-45-51
Larysa Zadorozhnia
Abstract. The essence and importance of social entrepreneurship as a component of the region’s socio-economic development and the financial instruments’ availability for the social entrepreneurship’s development are revealed. Especially highlighted are crowdfunding, mezzanine financing, impact investment, hybrid financing. The importance of investment instruments development with undervalued financial requirements is determined. The social enterprise’ development a is closely related to financial and material provision, which improves the socio-economic and investment development of the region. The purpose of business’ social investment is to increase the investment attractiveness of the company and the region by increasing human capital and minimizing social risks. In this aspect, the social entrepreneurship ability to attract investments and achieve social effect from the enterprise’s activities is especially important. Social entrepreneurship in Ukraine has already established itself as one of the effective mechanisms for solving socially significant problems: in particular, through creating jobs for representatives of population vulnerable groups and investing income in new social initiatives, as well as attracting investments to the region of investment location. The union role of the now lies in combining the efforts of existing Ukrainian social enterprises from various spheres to support, popularize and scale their activities. And the association’s absolute goal is the formation and development of social enterprises in Ukraine as a social economy realization form. It is determined that social entrepreneurship within the region is aimed at solving the region social problems, applying innovative approaches to increase the social effect, partial self-sufficiency and financial stability, spreading positive experience to increase social impact, the social entrepreneur ability to see the market shortcomings, find opportunities, accumulate resources, develop new solutions that have a long-term positive social impact on society as a whole. Social entrepreneurship plays an important role in attracting investment funds to the region development. It is proposed to apply intact sources of funding for social entrepreneurship for the policy of socio-economic and investment development of regions. One such source is crowdfunding, impact investment, mezzanine capital. There are new funding sources for social entrepreneurship, which involve investing in various ways in social entrepreneurship to achieve a social effect. Key words: social entrepreneurship, investment, grands, public support, financial security, crowdfunding, impact investment, mezzanine capital
摘要揭示了社会企业家精神作为区域社会经济发展组成部分的本质和重要性,以及社会企业家精神发展的金融工具的可用性。特别突出的是众筹、夹层融资、影响力投资、混合融资。确定了低估财务需求的投资工具开发的重要性。社会企业的发展与资金和物资供应密切相关,促进了区域社会经济和投资的发展。企业社会投资的目的是通过增加人力资本和降低社会风险来提高企业和地区的投资吸引力。在这方面,社会企业家精神吸引投资并从企业的活动中获得社会效应的能力尤为重要。乌克兰的社会企业家精神已经成为解决重大社会问题的有效机制之一:特别是通过为弱势群体的代表创造就业机会,将收入投资于新的社会倡议,以及吸引投资到投资地点地区。现在的联合作用在于将来自各个领域的现有乌克兰社会企业的努力结合起来,以支持、普及和扩大其活动。而协会的绝对目标是乌克兰社会企业作为一种社会经济实现形式的形成和发展。确定区域内的社会企业家精神旨在解决区域内的社会问题,应用创新的方法来增加社会效果,部分自给自足和金融稳定,传播积极的经验来增加社会影响,社会企业家能够看到市场的不足,寻找机会,积累资源,制定新的解决方案,对整个社会产生长期积极的社会影响。社会企业家精神在吸引投资资金参与区域发展方面发挥着重要作用。建议将社会企业的完整资金来源用于区域的社会经济和投资发展政策。其中一个来源是众筹、影响力投资、夹层资本。社会企业家精神有了新的资金来源,即以各种方式投资于社会企业家精神,以达到社会效果。关键词:社会创业、投资、众筹、公众支持、金融保障、众筹、影响力投资、夹层资本
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引用次数: 1
THE PRICE STRATEGY DEVELOPMENT IN THE MARKETING SYSTEM OF A MECHANICAL ENGINEERING COMPANY 某机械工程公司营销体系中价格策略的制定
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-86-93
I. Oliinyk
Abstract. Objective. The research problem for this study is to analyze the mechanism of the price strategy development of a mechanical engineering company in a competitive environment. To achieve the goal, it is necessary to generalize theoretical approaches to determining the strategic direction of the company's price policy and analyze the main factors of the market situation in the field of domestic mechanical engineering. Methods. The issues of evolution and analysis of the strategic direction of the price policy of a mechanical engineering company were analyzed in the works of such researchers as Bozhkov D., Zhegus O., Koriniev V., Pererva P., Sus L., Shevchuk N. and many others. In their studies, considerable attention is also paid to issues of strategic management and increasing the competitiveness of industrial companies in modern economic conditions. Results. The main task when setting the price strategy for mechanical engineering products is to determine the consumer value of the product, which is calculated as the difference between the benefits received by the buyer and his costs. When analyzing a company's competitive advantage, it is necessary to compare its own costs with the costs of its main competitors. In some cases, it is necessary to determine the costs of competitors on the basis of data on the amount of wages, the cost of materials and production equipment, as well as other indirect information. The strategic form of the price policy can include different implementation options depending on the marketing strategy carried out by the company. It is also important to consider the level of business environmental turbulence and its impact on the strategic planning. It is recommended to allocate all costs for equipment maintenance in proportion to the quantitative composition of production and technical equipment used for each type of activity, and only then calculate the total amount of maintenance costs for each unit of equipment throughout the useful life of its operation. Scientific novelty. The scientific novelty of the obtained results is in the improvement of the methodical approach to marketing pricing, which is based on a comparison of the level of production costs of the manufacturer, the level of prices and value orientations of consumers. Practical significans. The author's conclusions can be used in the practical activity of manufacturers and trade companies as well as be put into the basis for further scientific developments in improving the processes of marketing pricing of domestic business entities. Key words: marketing pricing, pricing factors, pricing methods, pricing policy of the company, pricing strategy, marketing activity of the company, production capacity of the mechanical engineering company, production costs, price elasticity, target pricing.
摘要目标。本研究的研究问题是分析竞争环境下某机械工程公司价格战略发展的机制。为了实现这一目标,有必要归纳理论方法来确定公司价格政策的战略方向,并分析国内机械工程领域市场形势的主要因素。方法。Bozhkov D.、Zhegus O.、koriniiev .、Pererva P.、Sus L.、Shevchuk N.等研究人员的著作分析了机械工程公司价格政策战略方向的演变和分析问题。在他们的研究中,也相当重视战略管理和提高现代经济条件下工业公司竞争力的问题。结果。制定机械工程产品价格策略的主要任务是确定产品的消费者价值,即购买者获得的收益与其成本之差。在分析一个公司的竞争优势时,有必要将自己的成本与主要竞争对手的成本进行比较。在某些情况下,有必要根据工资数额、材料和生产设备的成本以及其他间接信息的数据来确定竞争对手的成本。价格政策的战略形式可以包括不同的实施方案,这取决于公司所实施的营销战略。考虑商业环境动荡的程度及其对战略规划的影响也很重要。建议按各类活动所使用的生产设备和技术设备的数量组成比例分摊所有设备维修费用,然后计算每台设备在其整个使用寿命内的维修费用总额。科学的新奇。所获得的成果的科学新颖性在于改进了营销定价的方法,这种方法是基于对制造商的生产成本水平、价格水平和消费者的价值取向的比较。实际significans。作者的结论可以用于制造商和贸易公司的实际活动,也可以作为进一步科学发展的基础,以改进国内企业的营销定价过程。关键词:营销定价,定价因素,定价方法,公司定价政策,定价策略,公司营销活动,机械工程公司生产能力,生产成本,价格弹性,目标定价。
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引用次数: 0
Features of the development of labor relations in Ukraine 乌克兰劳资关系发展的特点
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2019-1-185-192
N. Maksymenko
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引用次数: 0
FEATURES AND CONTRADICTIONS OF ESTABLISHING THE NATIONAL INNOVATION SYSTEM IN THE GLOBAL INNOVATION ENVIRONMENT 全球创新环境下建立国家创新体系的特点与矛盾
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-7-29-37
Victoria TOMAREVA-PATLAKHOVA, V. Kokorina
Objective. The main goal is to identify the prerequisites, factors and nature of the formation of the national innovation system in global innovation environment. Methods. The study uses such methods as: morphological – to define the concept of ″national innovation system″, systemic analysis – to study transformation factors in the innovation system and peculiarities of the development of the national innovation system, methods of comparative analysis – to identify the nature and to compare the types of innovation transformations of the national innovation system in global innovation competition, integrated approach – to determine directions of contradictions in the implementation of the national innovation system. Results. The article defines that the national innovation system is a universal instrument for implementing novations and innovations. The concept of the development of the national innovation system of Ukraine defines the national innovation system which includes subsystems: state regulation, education, knowledge generation, innovation infrastructure, production. The author proves the development of the national innovation system connected with qualitative structural shifts in the world economy development, which is directly determined transformation in the innovation system under the influence of internal and external factors in global innovation environment. Based on the study of the content of the national innovation system and the innovation factors of its formation, the objective and subjective features of its development are summarized. The nature and types of innovation transformations of the national innovation system in global innovation competition are revealed. The directions of contradictions of the implementation of the national innovation system, which contribute to the restructuring of the entire system of economic relations through the implementation of innovations: property relations, goals and means of economic growth, the structure of the economy, distribution relations, the type of reproduction, are defined and substantiated. Scientific novelty. The author proves that the level of innovation infrastructure and the share of private and public sectors in it, the depth of interaction between countries in the innovation sphere, and the innovation potential of the country's regional economic systems is to be considered objective features of the development of the national innovation system. Strategic orientations for the formation of the national innovation system in Ukraine are also determined: deepening of international scientific, technical and innovation cooperation between Ukraine and the EU regarding the acquisition and use of innovative knowledge; cooperation in the field of innovation infrastructure development; participation in EU programs; transfer of advanced technologies. Practical significance. The study of the mechanism of formation of the national innovation system provides an opportunity to develop the c
目标。主要目标是在全球创新环境下,确定国家创新体系形成的先决条件、因素和性质。方法。该研究使用的方法如下:形态学-定义″国家创新体系″的概念;系统分析-研究创新体系中的转化因素和国家创新体系发展的特点;比较分析的方法-确定全球创新竞争中国家创新体系的本质和创新转化类型;综合方法——确定国家创新体系实施中的矛盾方向。结果。文章界定了国家创新体系是实施创新和创新的通用工具。乌克兰国家创新系统发展的概念定义了国家创新系统,包括子系统:国家监管,教育,知识产生,创新基础设施,生产。本文论证了国家创新体系的发展与世界经济发展的质性结构性转变有关,而质性结构性转变是在全球创新环境内外部因素影响下创新体系转型的直接决定因素。在研究国家创新体系内涵及其形成的创新因素的基础上,总结了国家创新体系发展的客观特征和主观特征。揭示了全球创新竞争中国家创新体系创新转化的性质和类型。国家创新体系实施的矛盾方向:财产关系、经济增长的目标和手段、经济结构、分配关系、再生产方式等,通过实施创新促进了整个经济关系体系的重构。科学的新奇。本文论证了创新基础设施的水平、公私部门在创新基础设施中的比重、国家在创新领域的互动深度以及国家区域经济体系的创新潜力是国家创新体系发展的客观特征。还确定了乌克兰国家创新体系形成的战略方向:深化乌克兰与欧盟在获取和利用创新知识方面的国际科技和创新合作;——在创新基础设施建设领域开展合作;参与欧盟项目;先进技术转让。现实意义。对国家创新体系形成机制的研究为创新型国民经济发展观的提出提供了契机。关键词:全球创新环境;国家创新体系;创新转型;
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引用次数: 0
Specificity of tourist activities of sea cruises and localization of their economic activity 海上游轮旅游活动的特殊性及其经济活动的局部性
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2022-6-106-112
V. Semenov, Valeriia Altukhova
Abstract. Modern cruise tourism is becoming the most promising type of tourism due to the independence of the season and customer orientation with a high level of income. Therefore, as the economic environment develops, the need to develop cruise tourism in the world becomes an important task for the state and in particular for all enterprises, which thanks to it gain an advantage in the competition for the customer. A cruise is not only the organization of sea and river voyages with visits to port cities of several countries, but also within one. Cruise tourism is characterized by a skillful combination of diverse consumer needs, which is very important in a competitive market. Methods. The aim of the article is to substantiate the theoretical, methodological and practical aspects of cruise tourism, study its state, reveal its role in ensuring sustainable development and provide practical recommendations for further growth of the potential of the cruise industry. Results. The achievement of this goal was achieved by solving the following tasks: identified the nature, prerequisites and factors of cruise tourism and the global cruise industry; outlined and highlighted the specifics, competitive advantages of tourism cruises, their place in the overall turnover of the tourism business. Trends in the development of cruise tourism and the localization of economic activity of sea cruises are studied and the priorities and potential opportunities for the development of cruise tourism in Ukraine are also assessed. Scientific novelty. An important component of cruise tourism is the regulation of the state and international cruise tourism organizations. The state has a direct influence on the development of cruise tourism. Practical significance. The objects of state regulation in the field of maritime tourism are the waters of the sea and coastal areas, in relation to coastal areas, the object of state regulation is the tourist infrastructure within the coastal areas. Given the specifics of tourism and the localization of economic activity of sea cruises and the fact that this sector of the economy covers almost all sectors of the economy and stimulates their development, it is important to determine the competitive advantages that shape the country's potential in the cruise industry. The article highlighted the most important factors of economic growth of both industries and enterprises involved in the cruise industry and the country as a whole, and identified competitive advantages in the cruise business of Ukraine. Key words: recreation; tourism; cruise, cruise tourism, cruise industry, cruise countries, sustainable development of cruise tourism, localization of economic activity of sea cruises competitive advantages.
摘要现代邮轮旅游因其独立于季节、以顾客为导向、收入水平高而成为最具发展前景的旅游类型。因此,随着经济环境的发展,在世界范围内发展邮轮旅游成为国家特别是所有企业的一项重要任务,这得益于它在争夺客户的竞争中获得了优势。游轮不仅是海上和内河航行的组织,访问几个国家的港口城市,而且在一个国家内。邮轮旅游的特点是巧妙地结合不同的消费者需求,这在竞争激烈的市场中是非常重要的。方法。本文的目的是证实邮轮旅游的理论、方法和实践方面,研究其现状,揭示其在确保可持续发展中的作用,并为进一步提高邮轮产业的潜力提供实用建议。结果。这一目标的实现通过解决以下任务:明确邮轮旅游和全球邮轮产业的性质、先决条件和因素;概述并强调旅游邮轮的具体特点、竞争优势,以及它们在旅游业务整体营业额中的地位。研究了邮轮旅游发展的趋势和海上邮轮经济活动的本地化,并评估了乌克兰邮轮旅游发展的优先事项和潜在机会。科学的新奇。邮轮旅游的一个重要组成部分是国家和国际邮轮旅游组织的规章制度。国家对邮轮旅游的发展有着直接的影响。现实意义。在海洋旅游领域,国家调控的对象是海洋和沿海地区的水域;在沿海地区,国家调控的对象是沿海地区的旅游基础设施。鉴于旅游业的特点和海上邮轮经济活动的本地化,以及这一经济部门几乎涵盖所有经济部门并刺激其发展的事实,确定塑造该国在邮轮行业潜力的竞争优势是很重要的。文章强调了邮轮行业和企业以及整个国家经济增长的最重要因素,并确定了乌克兰邮轮业务的竞争优势。关键词:娱乐;旅游;邮轮、邮轮旅游、邮轮产业、邮轮国家、邮轮旅游可持续发展、海上邮轮经济活动本土化的竞争优势。
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引用次数: 1
APPROACHES TO THE DEVELOPMENT OF PUBLIC-PRIVATE PARTNERSHIPS REGARDING THE FORMATION OF THE INFRASTRUCTURE OF LIFE SUPPORT SERVICES FOR THE POPULATION 在为人口建立维持生命服务的基础设施方面发展公私伙伴关系的办法
Pub Date : 1900-01-01 DOI: 10.33251/2707-8620-2023-8-182-189
N. Vynogradova
On the basis of the analysis of international and Ukrainian experience, models of the formation and development of the regional infrastructure of life support services of the population have been identified. The structure of the integrated model of formation and development of the regional infrastructure of life support services has been improved. Approaches to the implementation of the regional policy of joint participation in the processes of formation and development of the infrastructure of life support services of the population have been developed. The principles of implementation of the regional policy of joint participation in the processes of formation and development of the infrastructure of life support services of the population are proposed. Key words: public-private interactions, public-private partnership, infrastructure of life support services, model of the regional infrastructure of life support services, regional policy of joint participation.
根据对国际和乌克兰经验的分析,确定了形成和发展人口生活支助服务区域基础设施的模式。区域生命保障服务基础设施形成与发展一体化模式结构不断完善。已经制订了执行共同参与人口生活支助服务基础设施形成和发展进程的区域政策的办法。提出了实施共同参与人口生活支助服务基础设施形成和发展过程的区域政策的原则。关键词:公私互动,公私合作,生命保障服务基础设施,区域生命保障服务基础设施模式,区域共同参与政策
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引用次数: 0
期刊
Scientific Bulletin of Flight Academy. Section: Economics, Management and Law
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