Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00009.x
Bader Al Batati
{"title":"Effects of Celebrity Self-Endorsed Cosmetic Brands on Purchase Intention of Consumers and Brand’s Goodwill","authors":"Bader Al Batati","doi":"10.5958/2321-2012.2023.00009.x","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00009.x","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71091699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00001.5
Vellian Vatumalae, Premkumar Rajagopal, V. Sundram, Z. Munir, Farha Ghapar
{"title":"Linking Factors Leading to Retail Hypermarket Warehouse Operations Performance in Malaysia","authors":"Vellian Vatumalae, Premkumar Rajagopal, V. Sundram, Z. Munir, Farha Ghapar","doi":"10.5958/2321-2012.2023.00001.5","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00001.5","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the impact of virtual reality quality on travel intention from the perspective of destination marketing","authors":"Bostani Ahmed, Meng Tao, Faizan Alam, Syed Hussain Murtaza","doi":"10.5958/2321-2012.2023.00018.0","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00018.0","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00020.9
Komal Khalid
{"title":"The dark side of leadership: Examining the effects of abusive leadership on employee silence and contextual performance","authors":"Komal Khalid","doi":"10.5958/2321-2012.2023.00020.9","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00020.9","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Corporate Governance and Corporate Social Responsibility Disclosures: A Comparative Analysis between Australian and Sri Lankan Market","authors":"Pratheepkanth Puwanenthiren, Balaputhiran Sathasivam","doi":"10.5958/2321-2012.2023.00010.6","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00010.6","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the analysis of the quality of human resources and services of transportation service providers on the delivery of cement at PT. Cipta Mortar Utama. The data in this study are primary data obtained from in-depth interviews and then the results of in-depth interviews are used as questionnaires to be discussed further by respondents consisting of transportation drivers who are in charge of sending goods. This type of research is qualitative research using SWOT analysis. This research was conducted using a sample of 36 respondents. Based on the results of in-depth interviews with indicators from each variable, 60 questionnaire questions were obtained with the classification of strengths, weaknesses, threats, and opportunities, calculated the results of the analysis, it was concluded that the analysis of the quality of human resources and transportation service providers for cement shipments at PT. Cipta Mortar Utama, is in Quadrant I (Aggressive).
{"title":"ANALISIS KUALITAS SUMBER DAYA MANUSIA DAN PELAYANAN PENYEDIA JASA ANGKUTAN TERHADAP PENGIRIMAN SEMEN DI PT CIPTA MORTAR UTAMA","authors":"S. Supriyadi, Agus Hermawan","doi":"10.53990/smj.v3i1.202","DOIUrl":"https://doi.org/10.53990/smj.v3i1.202","url":null,"abstract":"This study aims to determine the analysis of the quality of human resources and services of transportation service providers on the delivery of cement at PT. Cipta Mortar Utama. The data in this study are primary data obtained from in-depth interviews and then the results of in-depth interviews are used as questionnaires to be discussed further by respondents consisting of transportation drivers who are in charge of sending goods. This type of research is qualitative research using SWOT analysis. This research was conducted using a sample of 36 respondents. Based on the results of in-depth interviews with indicators from each variable, 60 questionnaire questions were obtained with the classification of strengths, weaknesses, threats, and opportunities, calculated the results of the analysis, it was concluded that the analysis of the quality of human resources and transportation service providers for cement shipments at PT. Cipta Mortar Utama, is in Quadrant I (Aggressive).","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88392282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.
{"title":"ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM","authors":"Eva Fauziana, Lili Fadli Muhammad","doi":"10.53990/smj.v3i1.200","DOIUrl":"https://doi.org/10.53990/smj.v3i1.200","url":null,"abstract":"The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76157928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 (0.001
{"title":"PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS","authors":"Prayogi Prayogi, Aulia Januar Malik","doi":"10.53990/smj.v3i1.203","DOIUrl":"https://doi.org/10.53990/smj.v3i1.203","url":null,"abstract":"This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 \u0000(0.001","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72490480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.
{"title":"PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN","authors":"Dela Isnaeni Rachmawati, Jaenudin Jaenudin","doi":"10.53990/smj.v3i1.201","DOIUrl":"https://doi.org/10.53990/smj.v3i1.201","url":null,"abstract":"This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76856528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this PKM or Community Service program is to provide knowledge and skills regarding financial management to employees of PT. Ajib Bio Syifa. The specific target is to provide knowledge and skills in business development through guidance and training in improving or improving financial management. The prospects for business development are reviewed based on financial analysis. PKM program activity plan is to conduct socialization to PT. Ajib Bio Syifa, prepares training facilities that can support the success of PKM, provides guidance to management actors in preparing financial reports, conducts training in order to improve skills and knowledge, either through workshops or other activities, and monitors and evaluates activities to support success and business continuity.
这个PKM或社区服务项目的目的是为PT. Ajib Bio Syifa的员工提供有关财务管理的知识和技能。具体目标是通过指导和培训来改善或改善财务管理，提供业务发展方面的知识和技能。在财务分析的基础上，对企业发展前景进行了展望。PKM项目活动计划是对PT进行社会化，准备培训设施以支持PKM的成功，为管理人员准备财务报告提供指导，通过研讨会或其他活动进行培训以提高技能和知识，并监督和评估活动以支持成功和业务连续性。
{"title":"PELATIHAN MANAJEMEN KEUANGAN SEDERHANA BAGI KARYAWAN CV AJIB BIO SYIFA","authors":"Octa Nilam Lukkita Aga","doi":"10.53990/smj.v3i1.199","DOIUrl":"https://doi.org/10.53990/smj.v3i1.199","url":null,"abstract":"The purpose of this PKM or Community Service program is to provide knowledge and skills regarding financial management to employees of PT. Ajib Bio Syifa. The specific target is to provide knowledge and skills in business development through guidance and training in improving or improving financial management. The prospects for business development are reviewed based on financial analysis. PKM program activity plan is to conduct socialization to PT. Ajib Bio Syifa, prepares training facilities that can support the success of PKM, provides guidance to management actors in preparing financial reports, conducts training in order to improve skills and knowledge, either through workshops or other activities, and monitors and evaluates activities to support success and business continuity.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78856436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：