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DIMENSI RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN INDIHOME TRIPLE PLAY PT TELKOM 基于INDIHOME - TRIPLE PLAY PT telcom客户忠诚度的市场关系维度
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.104
F. Latief
Penelitian ini bertujuan menganalisis dimensi relationship marketing yang terdiri dari komunikasi, kepercayaan, empati dan komitmen terhadap loyalitas pelanggan IndiHome Triple Play PT Telkom Makassar. Variabel yang digunakan dalam penelitian ini yaitu komunikasi (X1), kepercayaan (X2), empati (X3), komitmen (X4) dan loyalitas pelanggan (Y). Teknik sampel yang digunakan adalah judgment sampling yaitu sebanyak 90 orang pelanggan IndiHome Triple Play PT Telkom Akses Regional VII Makassar  yang sudah berlangganan minimal 3 bulan. Metode pengujian data menggunakan analisis regresi berganda dengan bantuan SPSS versi 23.00. Berdasarkan hasil pengujian data diperoleh bahwa komunikasi, kepercayaan, empati dan komitmen berpengaruh positif dan signifikan terhadap loyalitas pelanggan IndiHome Triple Play PT Telkom Akses Regional VII Makassar.Communication
这项研究旨在分析维度关系组成的营销沟通、信任、同理心和对顾客忠诚的承诺IndiHome三重播放PT Makassar电信。这项研究中使用的变量,即信仰(X1),通讯(xn),同理心(X3) (X4)和忠诚顾客的承诺(Y)抽样技术使用的样本是judgment即多达90人IndiHome三重播放PT电信客户区域VII Makassar订阅了至少三个月的访问。使用SPSS版本2300s的多元回归分析数据测试方法。根据数据测试得出的结果,沟通、信任、同理心和承诺对IndiHome Triple Play的PT telcom访问区域VII Makassar客户的忠诚产生了积极和显著的影响。Communication
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引用次数: 1
PENGARUH PEMBIAYAAN MIKRO SYARIAH TERHADAP TINGKAT PERKEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) PADA ANGGOTA BMT DI JAWA BARAT
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.122
Uus Ahmad Husaeni, Tini Kusmayati Dewi
This study aims to analyze the role of Islamic microfinance on the level of development of small and medium micro enterprises in BMT members in West Java. The research method is carried out using a type of quantitative associative approach. The population of this study are members of BMT Baytul Ikhtiar Bogor, BMT ItQan Bandung, BMT Amanah Bersama Bandung and BMT Ibadurrahman Sukabumi, which number 40 people. While the technique for analyzing data is using Simple Linear Regression analysis. The results of the study found that the role of Islamic microfinance in providing business capital to members of BMT has an important role to improve small and medium micro enterprises. The R-Square value is 0.529 or 52.90%. It is seen that the independent variable of Islamic microfinance in explaining the dependent variable of SMEs Business Development Levels on BMT members is 52.90%, the remaining 47.10% is explained by other variables outside the model that are not examined. Based on the results of testing the F test, the value of Fcount> Ftable is 61.875 > 3.24 with the hypothesis H0 being rejected and Ha being accepted with a significance of 0.000 < 0.05.
本研究旨在分析伊斯兰小额信贷对西爪哇BMT成员中小微企业发展水平的作用。研究方法是使用一种定量关联方法进行的。本研究的人口是BMT Baytul Ikhtiar Bogor, BMT ItQan Bandung, BMT Amanah Bersama Bandung和BMT Ibadurrahman Sukabumi的成员,共有40人。而分析数据的技术是使用简单线性回归分析。研究结果发现,伊斯兰小额信贷在为BMT成员提供商业资本方面的作用对中小微企业的发展具有重要作用。r平方值为0.529或52.90%。可以看出,伊斯兰小额信贷在解释中小企业业务发展水平对BMT成员的因变量中的自变量为52.90%,其余47.10%是由模型之外的其他变量解释的,这些变量没有被检验。根据F检验的结果,Fcount> Ftable的值为61.875 > 3.24,拒绝假设H0,接受假设Ha,显著性为0.000 < 0.05。
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引用次数: 10
PENGARUH PELATIHAN GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. PERKEBUNAN NUSANTARA XIV (PERSERO) MAKASSAR 职业风格训练对NUSANTARA XIV (PERSERO) MAKASSAR员工表现的影响
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.121
Nur Rahmi
This explanatory research tried to explain influence and causality relationship between variables training , leadership style , and work discipline to the performance of employees. The samples used for data collection in this study amounted to 134 employees and using by the simple random samplingtechnique. Analysis technique used in this research is analysis of multiple regression (multiple regression).The result showed that the training, the leadership style and work discipline simultaneously partially and simultaneously has a positive impact significantly to performance of employee. The determination showed (R2) 0,996 or that is equal 99,6 %. Employee performance. Training, leadership he style and work dicipline also in partially has a positive impact significantly to performance of employee. The study it can be seen that the most dominant variable exacted on employee,s performance is work dicipline.
本解释性研究试图解释培训、领导风格、工作纪律等变量对员工绩效的影响及因果关系。本研究的数据收集样本为134名员工,采用简单随机抽样方法。本研究使用的分析技术是多元回归分析(multiple regression)。结果表明,培训、领导风格和工作纪律同时部分和同时对员工绩效有显著的正向影响。测定结果(R2)为0.996,等于99.6%。员工绩效。培训、领导风格和工作纪律对员工绩效也有部分显著的正向影响。研究发现,对员工绩效影响最大的变量是工作纪律。
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引用次数: 1
PENGARUH STRES KERJA DAN KONFLIK KERJA TERHADAP KINERJA PEGAWAI DINAS PENGELOLAAN SUMBER DAYA AIR KABUPATEN WAJO 工作压力和工作冲突对WAJO县水资源管理人员绩效的影响
Pub Date : 2019-04-07 DOI: 10.37888/BJRM.V2I1.123
Mursida Abu
Stress and conflict are two things that often happens in organizational life. Both can be a determinant of employee performance improvement in organizations. Stress will be increased where emotional condition or physiological reaction that occurs in situations where employees feel a threat to it’s objectives are important thinks that may not be achieved. Thus increasing a conflict within the employee. Namely the existence of discrepancies with the objectives to be achieved and in contrast to the expectations of employees, causing a turmoil that resulted in employee performance. So the company should be able to know how to encourage stress and conflict in order to generate positive and how to cope with stress and conflict occurs when a negative thing. The analytical method used in this research is multiple linear regression analysis. The results of partial stress and conflict have a significant effect on performance.
压力和冲突是组织生活中经常发生的两件事。两者都可以成为组织中员工绩效改善的决定因素。压力会增加的情绪状况或生理反应,发生在情况下,员工感到威胁到它的目标是重要的,认为可能无法实现。从而增加了员工内部的冲突。即与要实现的目标存在差异,与员工的期望相反,造成混乱,导致员工绩效下降。因此,公司应该能够知道如何鼓励压力和冲突,以产生积极的,以及如何应对压力和冲突发生时,一个消极的事情。本研究使用的分析方法是多元线性回归分析。局部应力和冲突的结果对性能有显著影响。
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引用次数: 0
STARATEGI PEMASARAN PRODUK TABUNGAN SIMPEDES DALAM MENINGKATKAN JUMLAH NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. KANTOR CABANG SUNGGUMINASA SIMPEDES储蓄产品市场营销增加了印尼人民银行(PERSERO)的存款人数量。真正的分公司
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.105
Asdi Asdi, Samsul Rizal
Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi pemasaran produktabungan Simpedes dalam meningkatkan jumlah nasabah pada Bank Rakyat Indonesia (Persero) Tbk.Kantor Cabang Sungguminasa. Penelitian dilakukan dengan menjaring sebanyak 50 orang nasabahsampel melalui teknik combined sampling yaitu kombinasi dari teknik quota sampling, aksidentalsampling, dan purposive sampling. Data primer diperoleh dari responden melalui teknik wawancaraselanjutnya diolah dengan dengan mengidentifikasi berbagai factor dalam penerapan strategipemasaran produk tabungan Simpedes BRI yaiyu factor internal dan eksternal baik yang berupapeluang maupun yangh berupa ancaman yang selanjutnya dianalisis dengan menggunakan analisisSWOT.Hasil analisis data menggambarkan bahwa posisi produk tabungan simpedes BRI pada PT.Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Sungguminasa memberikan peluang yangmerupakan kekuatan pendorong dalam menerapkan strategi pemasaran yang dapat meningkatkanjumlah nasabah pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Sungguminasa.
本研究旨在探讨如何应用Simpedes储蓄营销策略,以增加印尼人民银行的客户数量。真正的分公司。这项研究通过联合抽样技术收集了多达50名nasa样本样本,这是采样技术、显微抽样和采样目的的结合。主要数据是通过访谈技术从受访者中获得的,通过确定在实践中使用的mededes BRI yaiyu外部储蓄产品sipedes BRI yaiyu factor的不同方面进行的。数据分析表明,simpedes BRI储蓄产品在印尼人民银行(Persero) Tbk中的位置。该处实际上提供了一个机会,这是实施一项可能增加印尼人民银行(Persero) Tbk客户数量的营销战略的驱动力。真正的分公司。
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引用次数: 1
PENGARUH CAR, BOPO, NPF DAN FDR TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH DI INDONESIA CAR, BOPO, NPF和FDR对印尼伊斯兰公共银行盈利能力的影响
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.102
Muhammad Syakhrun, A. Anwar, Asbi Amin
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh CAR, BOPO, NPF dan FDR terhadap profitabilitas pada bank umum syariah di Indonesia. Populasi dalam penelitian ini adalah semua Bank Umum Syariah yang berada di Indonesia. Sampel yang digunakan adalah purpossive sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu. Bank Umum Syariah yang memenuhi kriteria untuk menjadi sampel adalah dua Bank Umum Syariah, yaitu Bank Syariah Mandiri dan Bank Negara Indonesia Syariah. Jadi, pada penelitian ini terdapat 32 titik amatan (4 tahun x 4 triwulan x 2 bank = 32). Hasil pengujian menunjukkan bahwa CAR, BOPO dan NPF berpengaruh negatif terhadap profitabilitas bank umum syariah di Indonesia. Sedangkan FDR berpengaruh positif terhadap profitabilitas bank umum syariah di Indonesia.
本研究的目的是了解和分析CAR、BOPO、NPF和FDR对印尼伊斯兰公共银行盈利能力的影响。这项研究的人口是印度尼西亚所有的伊斯兰公共银行。使用的样本是有选择性的样本采样技术。符合样本标准的伊斯兰公共银行是两家伊斯兰公共银行,即自力更生的伊斯兰银行和印度尼西亚国家银行。因此,在这项研究中,有32个百分点(4年4季度x 2银行= 32)。测试结果表明,CAR、BOPO和NPF对印尼伊斯兰公共银行的盈利能力产生了负面影响。而罗斯福对印尼伊斯兰公共银行的盈利能力产生了积极的影响。
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引用次数: 24
ANALISIS PENILAIAN KINERJA PT. BANK BRI, TBK KANWIL MAKASSAR DENGAN PENDEKATAN BALANCE SCORECARD PT. BRI、TBK kanwill MAKASSAR绩效评估分析与平衡记分卡的方法
Pub Date : 2019-04-07 DOI: 10.37888/bjrm.v2i1.106
A. M. Arumbarkah, A.Muara, Arumbarkah. Analasis, Penilaian Kinerja, PT. Bank Bri, Tbk Kanwil Makassar
In certain periods, an assessment of a condition of the bank's financialstatements is needed to determine the organization's performance and its level of health.In this measurement contains information about the amount of assets (assets) owned aswell as liabilities and equity (own capital). Then it will also be illustrated the results of thebusiness obtained by the bank as well as the expenses and costs incurred to obtain theseresults in a certain period. This study aims to analyze the performance of PT. Bank BRI,Tbk using the balanced scorecard approach which is reflected through four mainperspectives, namely financial perspective, customer perspective, internal businessperspective and growth and learning perspective. This study uses a case study approachsupported by a survey that collects information about factors related to the researchvariable. With the Balance Score-card approach. Expected measurement model. Thisanalytical method can provide accurate and detailed answers. The results of this studyindicate that Financial Perspective (X3) is the most dominant variable influencing BRIBank Performance (Y) The relationship between variables X and Y is very strong indicatingthat the variable Financial Perspective, Customer Perspective, Internal BusinessPerspective & Growth and Learning Perspective have influence a very significant (96.4%)effect on BRI Bank Performance (Y) while theoretical conclusions are all variables thathave a significant effect.
在某些时期,需要对银行的财务报表状况进行评估,以确定该组织的业绩和健康水平。在这种计量方法中,包含有关拥有的资产(资产)数量以及负债和权益(自有资本)的信息。然后还将说明银行获得的业务结果以及在一定时期内获得这些结果所产生的费用和成本。本研究旨在使用平衡计分卡方法分析PT. Bank BRI,Tbk的绩效,该方法通过四个主要视角反映,即财务视角,客户视角,内部业务视角和成长与学习视角。本研究采用个案研究方法,并辅以调查,收集与研究变量相关的因素信息。使用平衡计分卡方法。预期的测量模型。这种分析方法可以提供准确、详细的答案。本研究结果表明,财务视角(X3)是影响BRI银行绩效(Y)的最主要变量。变量X与Y之间的关系非常强,表明财务视角、客户视角、内部业务视角与成长视角和学习视角对BRI银行绩效(Y)的影响非常显著(96.4%),理论结论均为显著影响的变量。
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引用次数: 1
PENGARUH KEPUASAN INFORMASI TERHADAP KEPUASAN MEMILIH PERGURUAN TINGGI 信息满意度对选择大学的满意度的影响
Pub Date : 2018-10-31 DOI: 10.37888/bjrm.v1i2.75
Raden Sudarwo, Anfas Anfas, Irfandi Buamonabot
The purpose of this study is to determine and examine the effect ofinformation satisfaction on choosing a college. Respondents in this study were studentsof the Ternate Open University Distance Learning Unit Program. A total of 74respondents from the survey. Data analysis is done using simple regression. The resultsshowed that information satisfaction had a positive effect on the satisfaction of choosinga college.
本研究的目的是确定和检验信息满意度对大学选择的影响。本研究的调查对象为开放大学远程学习单元计划的学生。本次调查共有74名受访者。数据分析使用简单的回归来完成。结果表明,信息满意度对大学生择校满意度有正向影响。
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引用次数: 5
ANALISIS KOMPARASI FAKTOR-FAKTOR YANG MEMPENGARUHI LABA SEBELUM PAJAK PADA BANK PEMERINTAH 对影响政府银行税前利润的综合分析
Pub Date : 2018-10-31 DOI: 10.37888/bjrm.v1i2.74
Vebby Anwar
The purpose of this study was to determine 1) the image of profit beforetax, net interest margin, loan to deposit ratio, asset quality and operating expenses/ operating income state bank listed on the Indonesia Stock Exchange. 2) analyzethe differences in income before taxes, net interest margin, loan to deposit ratio,asset quality and operating expenses / operating income state bank listed on theIndonesia Stock Exchange. The population in this study are all listed in theGovernment Bank Stock Exchange Bank Indonesia as much as 4. The samplingtechnique used proposive sampling. The analytical method used is descriptive analysis and ANOVA analysisThe results showed that 1) the average profit before tax state bank listed on theIndonesia Stock Exchange the lowest occurred in 2008 and highest in 2011. Theaverage net interest margin is the lowest place in 2011 and highest in 2009. theaverage loan to deposit ratio of the lowest occurred in 2009 and highest in 2011.Average asset quality of the lowest occurred in 2011 and highest in 2009. Averageoperating expenses / operating income of the lowest occurred in 2009 and highestin 2010. 2) There are differences in income before taxes, net interest margin, loanto deposit ratio and the bank's operating expenses/operating incomeintergovernmental listed in Indonesia Stock Exchange in 2008 until 2011. As for thequality of earning assets do not pass the test of homogeneity.
本研究的目的是确定1)在印尼证券交易所上市的国有银行的税前利润、净息差、存贷比、资产质量和营业费用/营业收入的形象。2)分析在印尼证券交易所上市的国有银行的税前收入、净息差、存贷比、资产质量和营业费用/营业收入的差异。本研究中的人口都在印尼政府银行证券交易所银行上市,多达4人。采样技术采用正态采样。分析方法采用描述性分析和方差分析,结果表明:1)在印尼证券交易所上市的国有银行平均税前利润最低发生在2008年,最高发生在2011年。平均净息差在2011年最低,在2009年最高。平均存贷比最低的年份是2009年,最高的年份是2011年。平均资产质量最低出现在2011年,最高出现在2009年。平均营业费用/营业收入在2009年最低,在2010年最高。2) 2008年至2011年在印尼证券交易所上市的政府间银行,其税前收入、净息差、存贷比和银行营业费用/营业收入存在差异。至于盈余资产的质量不通过同质性检验。
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引用次数: 0
Analisis Strategi Generik dalam Industri Perbankan Di Indonesia
Pub Date : 2018-10-31 DOI: 10.37888/bjrm.v1i2.77
Akhmad Muhammadin, Rashila Ramli, Nuramal Nuramal
The purpose of this study is, to analyze conceptually and generic strategy theory whichincludes differentiation strategies, low cost strategies and focus strategies in the banking industry inIndonesia. The influence of structure in generic strategy analysis on the banking industry in Indonesiais very varied. This analysis requires a comprehensive approach and requires an integrated approach.Generic strategy analysis provides an overview problems faced in measuring and evaluating theinternal conditions faced by the company, especially service sector companies namely the bankingindustry with regard to products, costs and focus on running a business. This research can alsodetermine the extent of the bank's actions to win the competition, and provide appropriate conditionsto achieve the company's goals.
本研究的目的是,分析概念和一般战略理论,其中包括差异化战略,低成本战略和重点战略在印尼银行业。在一般战略分析中,结构对印尼银行业的影响是多种多样的。这种分析需要一个全面的方法,需要一个综合的方法。通用战略分析提供了在衡量和评估公司面临的内部条件时所面临的总体问题,特别是服务部门公司,即银行业,关于产品,成本和经营业务的重点。本研究还可以确定银行为赢得竞争而采取的行动的程度,并为实现公司目标提供适当的条件。
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引用次数: 0
期刊
Bongaya Journal for Research in Management (BJRM)
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