Pub Date : 2023-01-19DOI: 10.32890/ijms2023.30.1.3
Erdogan Kaygin, Onur Kavak, Ethem Topcuoglu
There exist some concepts such as workaholism, career satisfaction, work-life balance, work commitment and financial needs, which cause workers to put in more effort at the workplace and subsequently, an increase in their working hours. The main reason why these concepts are called premises is related to the fact that they are defined as factors leading heavy work investment (HWI) in the literature. Overworking has been a concept which could be measured only through time during work until recently, however, it is currently regarded as a concept which covers much more than heavy work as a result of HWI. The present study contributes to the literature by determining the interaction of HWI with its premises. In order to determine whether HWI is formed with effort or via time dimensions and which premises have been effective in its formation, 372 people working in Kars were surveyed on HWI and its premises. The data collected were analysed through Statistical Package for the Social Sciences (SPSS) and Analysis of Moment Structures (AMOS). Due to the limited number of studies on HWI in the literature, the effect of premises on HWI was investigated by developing more than one model. In fact, HWI-Time Commitment (TC) had a negative mediation effect between career satisfaction and premises while HWI-Work Intensity (WI) did not have any effect.
{"title":"HEAVY WORK INVESTMENT AND ITS PREMISES","authors":"Erdogan Kaygin, Onur Kavak, Ethem Topcuoglu","doi":"10.32890/ijms2023.30.1.3","DOIUrl":"https://doi.org/10.32890/ijms2023.30.1.3","url":null,"abstract":"There exist some concepts such as workaholism, career satisfaction, work-life balance, work commitment and financial needs, which cause workers to put in more effort at the workplace and subsequently, an increase in their working hours. The main reason why these concepts are called premises is related to the fact that they are defined as factors leading heavy work investment (HWI) in the literature. Overworking has been a concept which could be measured only through time during work until recently, however, it is currently regarded as a concept which covers much more than heavy work as a result of HWI. The present study contributes to the literature by determining the interaction of HWI with its premises. In order to determine whether HWI is formed with effort or via time dimensions and which premises have been effective in its formation, 372 people working in Kars were surveyed on HWI and its premises. The data collected were analysed through Statistical Package for the Social Sciences (SPSS) and Analysis of Moment Structures (AMOS). Due to the limited number of studies on HWI in the literature, the effect of premises on HWI was investigated by developing more than one model. In fact, HWI-Time Commitment (TC) had a negative mediation effect between career satisfaction and premises while HWI-Work Intensity (WI) did not have any effect.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"9 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90332736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.32890/ijms2023.30.1.4
M. Majid, M. F. Ramli, Basri Badyalina, Azreen Roslan, Azreen Jihan Che Mohd Hashim, Wan Nadiah Mohd Nadzri
This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are alsopopularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporatesocial responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores.
{"title":"CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES","authors":"M. Majid, M. F. Ramli, Basri Badyalina, Azreen Roslan, Azreen Jihan Che Mohd Hashim, Wan Nadiah Mohd Nadzri","doi":"10.32890/ijms2023.30.1.4","DOIUrl":"https://doi.org/10.32890/ijms2023.30.1.4","url":null,"abstract":"This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are alsopopularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporatesocial responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"23 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91051224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.32890/ijms2023.30.1.2
Idris Bashir Bugaje, Azmawani Abd Rahman, R. Said, J. Ho
Culture is a very important predictor of the activities of the entrepreneur. Studies on national culture focus have been on thedifferences of national culture in different countries with regards to entrepreneurship. Understanding the effect of national culture(individualism, power distance, masculinity and uncertainty avoidance) on entrepreneurship in a single country remains scarce due to a lack of research. Furthermore, the findings of previous studies revealed an inconsistency in the dimensions’ effect on entrepreneurial activity with some dimension(s) having a positive or negative relationship. Thus, this paper examined the effect of national culture on entrepreneurial activity in north-west Nigeria because of the presence of differences in culture as it relates to states in the region. A survey was conducted to gather the data. The results revealed that individualism, masculinity, and power distance had a positive effect on entrepreneurial activity. This study also found a positive relationship between uncertainty avoidance and entrepreneurial activity, which is not consistent with the a priori relationship. The findings also suggest that the differences in the states according to national culture variables are not due to chance. Thus, there is a significant difference among the states in relation to the stated dimensions. The study recommends that policymakers create awareness by educating the society of the growing need and importance of entrepreneurial activity. More importantly, policymakers should develop relevant policies that can improve the entrepreneurial spirit of states with negative culture on entrepreneurship.
{"title":"EFFECT OF INDIVIDUALISM, POWER DISTANCE, MASCULINITY, AND UNCERTAINTY AVOIDANCE ON ENTREPRENEURIAL ACTIVITY: A PERSPECTIVE FROM THE STATES IN NORTH-WEST NIGERIA","authors":"Idris Bashir Bugaje, Azmawani Abd Rahman, R. Said, J. Ho","doi":"10.32890/ijms2023.30.1.2","DOIUrl":"https://doi.org/10.32890/ijms2023.30.1.2","url":null,"abstract":"Culture is a very important predictor of the activities of the entrepreneur. Studies on national culture focus have been on thedifferences of national culture in different countries with regards to entrepreneurship. Understanding the effect of national culture(individualism, power distance, masculinity and uncertainty avoidance) on entrepreneurship in a single country remains scarce due to a lack of research. Furthermore, the findings of previous studies revealed an inconsistency in the dimensions’ effect on entrepreneurial activity with some dimension(s) having a positive or negative relationship. Thus, this paper examined the effect of national culture on entrepreneurial activity in north-west Nigeria because of the presence of differences in culture as it relates to states in the region. A survey was conducted to gather the data. The results revealed that individualism, masculinity, and power distance had a positive effect on entrepreneurial activity. This study also found a positive relationship between uncertainty avoidance and entrepreneurial activity, which is not consistent with the a priori relationship. The findings also suggest that the differences in the states according to national culture variables are not due to chance. Thus, there is a significant difference among the states in relation to the stated dimensions. The study recommends that policymakers create awareness by educating the society of the growing need and importance of entrepreneurial activity. More importantly, policymakers should develop relevant policies that can improve the entrepreneurial spirit of states with negative culture on entrepreneurship.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"32 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86047934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.32890/ijms2023.30.1.5
Monir Hamatto El-Ghorra, S. Panatik
The study provides empirical evidence on the mediating effects of job satisfaction (JS) and the moderating role of Islamic work ethics(IWE) when counterproductive work behaviour (CWB) is predicted by psychological contract breach (PCB) in the context of the publicministries of the Gaza Strip, Palestine. The researchers used selfadministered questionnaires to collect data from 256 managers. Thedata gathered was analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results confirmed IWE as amoderator between PCB and JS as well as JS being a positive mediator in the PCB–CWB relationship. However, the direct relationship between PCB and CWB was insignificant. Based on these results, we point out the theoretical and practical implications of the study as well as its limitations and our recommendations for further studies.
{"title":"THE EFFECT OF PSYCHOLOGICAL CONTRACT BREACH ON COUNTERPRODUCTIVE WORK BEHAVIOUR MEDIATED BY JOB SATISFACTION AND MODERATED BY ISLAMIC WORK ETHICS","authors":"Monir Hamatto El-Ghorra, S. Panatik","doi":"10.32890/ijms2023.30.1.5","DOIUrl":"https://doi.org/10.32890/ijms2023.30.1.5","url":null,"abstract":"The study provides empirical evidence on the mediating effects of job satisfaction (JS) and the moderating role of Islamic work ethics(IWE) when counterproductive work behaviour (CWB) is predicted by psychological contract breach (PCB) in the context of the publicministries of the Gaza Strip, Palestine. The researchers used selfadministered questionnaires to collect data from 256 managers. Thedata gathered was analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results confirmed IWE as amoderator between PCB and JS as well as JS being a positive mediator in the PCB–CWB relationship. However, the direct relationship between PCB and CWB was insignificant. Based on these results, we point out the theoretical and practical implications of the study as well as its limitations and our recommendations for further studies.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87545681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Calderón, Mario Maldonado, Klever Medina, Lisseth Escobar
{"title":"IS MARKETING THE SOLUTION FOR SMALL AND MEDIUM ENTERPRISES? POST-COVID-19 CASE","authors":"M. Calderón, Mario Maldonado, Klever Medina, Lisseth Escobar","doi":"10.18374/jims-22-1.7","DOIUrl":"https://doi.org/10.18374/jims-22-1.7","url":null,"abstract":"","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"86 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81294171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.32890/ijms2022.29.2.1
Nuri Doğan
As the world suffers from the Covid-19 pandemic for more than a year, a new way of life has begun for people in their professional as well as private lives. Therefore, previous methods, habits or procedures during the pandemic may no longer be valid. Education, being one of the most affected sectors during this period, together with its broad related environment have been significantly impacted. In this context, the present study focused on higher education. Thus, the aim of this study was to assess the different teaching methods after the Covid-19 pandemic period from the point of view of lecturers working in the health services department of a state university in Turkey. Accordingly, two hierarchical models: service quality and experience based were developed and the opinions of lecturers were obtained using one of the multi criteria decision-making (MCDM) methods, namely the Analytic Hierarchy Process (AHP). Face-to-face was found to be the optimum teaching method for both the models while the rest of the teaching alternatives were ranked separately in order of importance for these two models. Moreover, criteria were prioritized for the first and the second models, respectively. Limitations of the study including future research directions were identified.
{"title":"ANALYZING POST-COVID-19 TEACHING METHODS IN HIGHER EDUCATION: A QUALITY AND EXPERIENCE BASED DECISION-MAKING STUDY","authors":"Nuri Doğan","doi":"10.32890/ijms2022.29.2.1","DOIUrl":"https://doi.org/10.32890/ijms2022.29.2.1","url":null,"abstract":"As the world suffers from the Covid-19 pandemic for more than a year, a new way of life has begun for people in their professional as well as private lives. Therefore, previous methods, habits or procedures during the pandemic may no longer be valid. Education, being one of the most affected sectors during this period, together with its broad related environment have been significantly impacted. In this context, the present study focused on higher education. Thus, the aim of this study was to assess the different teaching methods after the Covid-19 pandemic period from the point of view of lecturers working in the health services department of a state university in Turkey. Accordingly, two hierarchical models: service quality and experience based were developed and the opinions of lecturers were obtained using one of the multi criteria decision-making (MCDM) methods, namely the Analytic Hierarchy Process (AHP). Face-to-face was found to be the optimum teaching method for both the models while the rest of the teaching alternatives were ranked separately in order of importance for these two models. Moreover, criteria were prioritized for the first and the second models, respectively. Limitations of the study including future research directions were identified.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"7 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89853517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.32890/ijms2022.29.2.4
L. Ooi, Kim-Li Ng, Wei-Ci Heng, Yan-Fong Chua, Y. Lim
Academicians represent the key factor in providing education service to students and universities cannot work well without academicians. This study aimed to examine the influence of human resource practices (HR practices) on employee engagement among academicians in Malaysian private universities. This paper examined four HR practices, namely employee compensation, performance appraisal, training, and employee development. The conceptual framework developed for this paper aimed to fully understand the influence of HR practices and employee engagement. Self-administered questionnaires were distributed to academicians in Malaysian private universities using the proportional stratified random sampling technique. This study was conducted on 331 respondents. Pearson Correlation Coefficient and Multiple Linear Regression Analysis were performed with SPSS to test the hypotheses and secure results. The results indicated that each HR practice (performance appraisal, training, and employee development) has significant impact on employee engagement among academicians in Malaysian private universities. This study could provide useful information for decision-makers in Malaysian private universities in designing more appropriate and effective HR practices to improve employee engagement among academicians and for the government, in improving human resource employment acts, policies or legislation related to Malaysian private universities.
{"title":"HUMAN RESOURCE PRACTICES AND EMPLOYEE ENGAGEMENT: A STUDY AMONG ACADEMICIANS IN MALAYSIAN PRIVATE HIGHER EDUCATION INSTITUTIONS","authors":"L. Ooi, Kim-Li Ng, Wei-Ci Heng, Yan-Fong Chua, Y. Lim","doi":"10.32890/ijms2022.29.2.4","DOIUrl":"https://doi.org/10.32890/ijms2022.29.2.4","url":null,"abstract":"Academicians represent the key factor in providing education service to students and universities cannot work well without academicians. This study aimed to examine the influence of human resource practices (HR practices) on employee engagement among academicians in Malaysian private universities. This paper examined four HR practices, namely employee compensation, performance appraisal, training, and employee development. The conceptual framework developed for this paper aimed to fully understand the influence of HR practices and employee engagement. Self-administered questionnaires were distributed to academicians in Malaysian private universities using the proportional stratified random sampling technique. This study was conducted on 331 respondents. Pearson Correlation Coefficient and Multiple Linear Regression Analysis were performed with SPSS to test the hypotheses and secure results. The results indicated that each HR practice (performance appraisal, training, and employee development) has significant impact on employee engagement among academicians in Malaysian private universities. This study could provide useful information for decision-makers in Malaysian private universities in designing more appropriate and effective HR practices to improve employee engagement among academicians and for the government, in improving human resource employment acts, policies or legislation related to Malaysian private universities.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"12 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79032623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.32890/ijms2022.29.2.6
Mohd Haniff Jedin, Kohila Ranjini Annathurai, F. Mavondo
Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, online travel agents (OTAs) are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected 398 questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.e. room facilities and amenities, customer recognition through star rating, price factor, promotion factor, and other hotel facilities, that significantly influence travellers’ expectations in booking hotels through OTAs.
{"title":"TRAVELLERS’ EXPECTATIONS WHEN BOOKING HOTELS THROUGH ONLINE TRAVEL AGENTS","authors":"Mohd Haniff Jedin, Kohila Ranjini Annathurai, F. Mavondo","doi":"10.32890/ijms2022.29.2.6","DOIUrl":"https://doi.org/10.32890/ijms2022.29.2.6","url":null,"abstract":"Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, online travel agents (OTAs) are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected 398 questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.e. room facilities and amenities, customer recognition through star rating, price factor, promotion factor, and other hotel facilities, that significantly influence travellers’ expectations in booking hotels through OTAs.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"5 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88520056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.32890/ijms2022.29.2.2
Jeannette Ee-Lyn Ong
According to Maslow’s Hierarchy of Needs Theory, individuals should be able to satisfy their needs for belongingness in their personal and work life. Individuals recognize the value of interpersonal connection as a form of social presence. As a result, it is critical to look at negative attitude and behavior that may occur when employees are disregarded, ignored, or dismissed by the group around them. Hence, this study seeks to examine the impact of workplace ostracism on the counterproductive work behavior of banking employees. Quantitative approach was used in this study where a survey was conducted on selected private commercial banks. Data were collected from 93 bank employees using a Likert scale close-ended questionnaire which included the scale of organizational ostracism and counterproductive work behavior. Regression analysis results revealed the relationship between counterproductive work behavior and workplace ostracism. Implications and limitations of the study are also discussed.
{"title":"WORKPLACE OSTRACISM AND BANKING EMPLOYEES’ COUNTERPRODUCTIVE WORK BEHAVIOR IN THE MALAYSIAN BANKING SECTOR","authors":"Jeannette Ee-Lyn Ong","doi":"10.32890/ijms2022.29.2.2","DOIUrl":"https://doi.org/10.32890/ijms2022.29.2.2","url":null,"abstract":"According to Maslow’s Hierarchy of Needs Theory, individuals should be able to satisfy their needs for belongingness in their personal and work life. Individuals recognize the value of interpersonal connection as a form of social presence. As a result, it is critical to look at negative attitude and behavior that may occur when employees are disregarded, ignored, or dismissed by the group around them. Hence, this study seeks to examine the impact of workplace ostracism on the counterproductive work behavior of banking employees. Quantitative approach was used in this study where a survey was conducted on selected private commercial banks. Data were collected from 93 bank employees using a Likert scale close-ended questionnaire which included the scale of organizational ostracism and counterproductive work behavior. Regression analysis results revealed the relationship between counterproductive work behavior and workplace ostracism. Implications and limitations of the study are also discussed.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"18 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82848565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.32890/ijms2022.29.2.5
D. Yener
With the rise in the population of Muslims globally, the issue of halal products is becoming increasingly important. The fact that consumers prefer halal products and demand more of these products has attracted companies’ attention as well. The certification of halal products and product type affects the behavior of consumers towards these products. Besides that, the countries that produce the products, whether Muslim or not, is a matter of concern for consumers who are sensitive about halal products. In this study, halal product certification, how consumer behavior changes according to product type, and the country where the product is produced were examined. A scenariobased experiment was used to test the hypotheses developed, and the effects of independent variables on consumer purchase intention, trust, and perceived risk were examined. The religiosity scale was used as a control variable to control consumer religious sensitivities in the study. The results showed that halal-certified products and Muslim country product origin led to a higher level of consumer purchase intention, trust, and lower levels of perceived risk. Besides that, the existence of halal certification increased purchase intention for utilitarian products. Based on the results, the interaction of halal certification and country of origin has a significant impact on consumer purchase intention, while the interaction of halal certification and product type has a significant impact on consumer purchase intention as well as perceived risk. Halal certification increases both consumer purchase intention and trust in products produced by non-Muslim countries.
{"title":"THE EFFECTS OF HALAL CERTIFICATION AND PRODUCT FEATURES ON CONSUMER BEHAVIOR: A SCENARIO-BASED EXPERIMENT","authors":"D. Yener","doi":"10.32890/ijms2022.29.2.5","DOIUrl":"https://doi.org/10.32890/ijms2022.29.2.5","url":null,"abstract":"With the rise in the population of Muslims globally, the issue of halal products is becoming increasingly important. The fact that consumers prefer halal products and demand more of these products has attracted companies’ attention as well. The certification of halal products and product type affects the behavior of consumers towards these products. Besides that, the countries that produce the products, whether Muslim or not, is a matter of concern for consumers who are sensitive about halal products. In this study, halal product certification, how consumer behavior changes according to product type, and the country where the product is produced were examined. A scenariobased experiment was used to test the hypotheses developed, and the effects of independent variables on consumer purchase intention, trust, and perceived risk were examined. The religiosity scale was used as a control variable to control consumer religious sensitivities in the study. The results showed that halal-certified products and Muslim country product origin led to a higher level of consumer purchase intention, trust, and lower levels of perceived risk. Besides that, the existence of halal certification increased purchase intention for utilitarian products. Based on the results, the interaction of halal certification and country of origin has a significant impact on consumer purchase intention, while the interaction of halal certification and product type has a significant impact on consumer purchase intention as well as perceived risk. Halal certification increases both consumer purchase intention and trust in products produced by non-Muslim countries.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":"100 3","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72459422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：