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TRANSFORMING STRATEGIES IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN CUSTOMER VALUE ANALYSIS AND CRISIS MANAGEMENT FOR TOURISM FIRMS 数字化时代的转型战略:社交媒体在旅游公司客户价值分析和危机管理中的作用
IF 0.7 Pub Date : 2023-07-31 DOI: 10.32890/ijms2023.30.2.7
Hafiz Mudassir Rehman, Aamir Amin, M. Rehman, Gulshan Nematova, A. Shamim, Md Billal Hossain
Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are stillopportunities to explore the role of new technologies in developing useful strategies. In current research, the utilisation of technological tools especially social media was examined to improve the customer value analysis in the organisations. Besides, the research of social media use for crisis management is also increasing and the relevant strategies are still being-investigated. To overcome this gap, this research aims to evaluate the impact of the use of social media on customer value analysis and crisis management. To attain this, a detailed questionnaire was adapted from several different studies. Data were collected from a diverse targeted sample of tourism-related firms from all over Malaysia, including hotels, resorts, travel agencies and transportation companies. The model was tested using Smart PLS software and the results were generalised. Overall, this research will add a noteworthy contribution to the literature by highlighting the significance of social media and recognising its urgency during crisisfor businesses. It will also help in answering questions regarding the role of social media usage towards customer value analysis andcrisis management of organisations in the Malaysian tourism sector. Moreover, the practitioners will use the findings to make strategies for crisis management and build customer value chain. 
如今,社交媒体越来越受欢迎,越来越多的小型和大型组织使用社交媒体。组织正在采用新的社交平台和技术来实现其关键和有效的管理策略。然而,仍有机会探索新技术在制定有用战略中的作用。在目前的研究中,利用技术工具,特别是社交媒体进行了检查,以提高组织中的客户价值分析。此外,社交媒体用于危机管理的研究也在增加,相关策略仍在研究中。为了克服这一差距,本研究旨在评估使用社交媒体对客户价值分析和危机管理的影响。为了达到这个目的,我们从几个不同的研究中改编了一份详细的问卷。数据是从马来西亚各地旅游相关公司的不同目标样本中收集的,包括酒店、度假村、旅行社和运输公司。使用Smart PLS软件对模型进行了测试,并对结果进行了推广。总的来说,这项研究将通过强调社交媒体的重要性并认识到其在危机期间对企业的紧迫性,为文献增加一个值得注意的贡献。它还将有助于回答有关社交媒体使用对马来西亚旅游业组织的客户价值分析和危机管理的作用的问题。此外,从业者将利用这些发现来制定危机管理策略和构建客户价值链。
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引用次数: 0
PENGURUSAN ORGANISASI PERUSAHAAN PERIKANAN OLEH JURAGAN LAUT DALAM DI MALAYSIA
IF 0.7 Pub Date : 2023-07-31 DOI: 10.32890/ijms2023.30.2.12
Norfatiha Othman, Abdul Rahman ABDUL LATIP, Nor Hayati Sa’at, Nor Hanim Awang@Mohd Noor
Organisasi merupakan satu unit sosial yang mengandungi individu atau kumpulan yang mempunyai kebergantungan antara satu sama lain untuk mencapai matlamat organisasinya. Bagi memastikan sesebuah organisasi mencapai matlamat yang diinginkan, kepengurusan dalam sesebuah organisasi atau perusahaan adalah penting. Begitu juga dalam perusahaan aktiviti penangkapan ikan laut dalam yang sering dikatakan tidak tersusun dan tiada organisasi. Justeru kajian ini bertujuan menjelaskan corak pengurusan organisasi aktiviti penangkapan ikan oleh juragan laut dalam. Kajian dilakukan di Wilayah Ekonomi Pantai Timur (ECER) Semenanjung Malaysia, iaitu di Kelantan, Terengganu, Pahang dan Johor Timur iaitu Mersing. Responden kajian ini adalah seramai 17 orang, iaitu lima di Kelantan, tiga di Terengganu, enam di Pahang dan tiga di Mersing menerusi pendekatan kualitatif. Penemuan kajian menunjukkan juragan ini yang merupakan pengurus perusahaan mempunyai organisasi yang bersistematik dan teratur. Malah mereka boleh menyusun setiap ahli organisasi mengikut kepakaran bidang sama ada organisasi di darat mahupun organisasi di laut. Penemuan ini secara tidak langsung dapat menghuraikan kecelaruan kepada umum bahawa komuniti nelayan sebenarnya mempunyai perancangan dan pengurusan dalam menjalankan operasi tangkapan ikan.
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引用次数: 0
PERCEIVED CAREER PLANNING AND JOB SATISFACTION IN MALAYSIAN ARMED FORCES: THE ROLE OF CAREER DEVELOPMENT AS A MEDIATOR 马来西亚军人的职业规划知觉与工作满意度:职业发展的中介作用
IF 0.7 Pub Date : 2023-07-31 DOI: 10.32890/ijms2023.30.2.6
H. Mohamed, Hishamuddin Mohd Som, Norashikin Sahol Hamid, Mohd Hamran Mohamad
This study examines the relationship between career planning and job satisfaction of Armed Forces personnel in Malaysia. It determines the mediating effect of career development on the relationship between career planning and job satisfaction. This study was conducted because there is negligible attention given to the effects of career planning and career development on job satisfaction, mainly in the Malaysian Armed Forces context. The IBM Social Science Statistical Package (IBM SPSS) application was used in the data analysis using descriptive and inferential analysis. The outcomes displayed three important findings: First, the significant relationship between career planning and job satisfaction. Second, the relationship between career development and job satisfaction was significant. Third, the result statistically confirms that the effect of career planning on job satisfaction is indirectly affected by career development in the organisational sample. Further, the study discusses the contributions and recommendations based on the significant findings. In conclusion, the career planning among Malaysian Armed Forces personnel should be explained and aligned with their career development since it will affect their job satisfaction and increase their work performance in national defence and security. 
本研究探讨马来西亚武装部队人员的职业生涯规划与工作满意度之间的关系。决定了职业发展对职业规划与工作满意度关系的中介作用。之所以进行这项研究,是因为对职业规划和职业发展对工作满意度的影响的关注微不足道,主要是在马来西亚武装部队的背景下。使用IBM社会科学统计软件包(IBM SPSS)应用程序进行数据分析,采用描述性和推断性分析。结果显示了三个重要的发现:第一,职业规划与工作满意度之间的显著关系。第二,职业发展与工作满意度的关系显著。第三,统计结果证实了组织样本中职业生涯规划对工作满意度的影响间接受到职业发展的影响。在此基础上,讨论了研究的贡献和建议。总之,马来西亚武装部队人员的职业规划应该解释并与他们的职业发展保持一致,因为这将影响他们的工作满意度,提高他们在国防和安全方面的工作表现。
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引用次数: 0
COMPARATIVE ANALYSIS OF SMARTPHONE PREFERENCE AMONG NIGERIAN UNIVERSITY STUDENTS 尼日利亚大学生智能手机偏好对比分析
IF 0.7 Pub Date : 2023-07-31 DOI: 10.32890/ijms2023.30.2.11
Simon Ayo Adekunle, Oiza Lauren Dimowo
The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The study employed a cross-sectional research design. The study population comprised undergraduate students in a Federal government-owned university in Edo State, Nigeria. The administration and retrieval of the questionnaire used for the study were done electronically via Google Form which was voluntarily filled and submitted by the students. A total of three hundred and ninety (390) responses were received after two weeks of the exercise. Data collected were descriptively analysed using frequency counts and percentages while inferential statistics such as t-test and analysis of variance (ANOVA) were conducted to establish the influence of the different demographic profiles on the students’ preference for smartphone brands. The study found that students’ gender, age and usage experience did not significantly influence their preference for a smartphone. It was also found that Apple and Samsung brands were preferred to Tecno by most of the students. The study concluded that demographic profiles such as gender, age and user experience should not serve as the basis for smartphone manufacturers to differentiate their products but they should sustain and possibly improve their products’ durability, camera quality, long-lasting battery and impressive aesthetic appearance among others. 
该研究对比分析了大学生对智能手机品牌的偏好,基于性别、年龄和使用经验等人口统计资料。该研究还确定了学生对三个选定品牌的智能手机的偏好是否存在显著差异。本研究采用横断面研究设计。研究对象为尼日利亚埃多州一所联邦政府所有大学的本科生。调查问卷的管理和检索是通过谷歌表格完成的,由学生自愿填写和提交。两周后,我们共收到三百九十份回复。收集的数据使用频率计数和百分比进行描述性分析,同时进行t检验和方差分析(ANOVA)等推理统计,以确定不同人口统计概况对学生对智能手机品牌偏好的影响。研究发现,学生的性别、年龄和使用经验并没有显著影响他们对智能手机的偏好。调查还发现,大多数学生更喜欢苹果和三星品牌,而不是Tecno。该研究得出的结论是,性别、年龄和用户体验等人口特征不应成为智能手机制造商区分产品的基础,而应保持并尽可能提高产品的耐用性、相机质量、持久电池和令人印象深刻的美学外观等。
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引用次数: 0
THE EFFECTS OF SUSTAINABLE LEADERSHIP ON EMPLOYEE LEARNING AS MEDIATED BY GREEN ORGANIZATIONAL CULTURE, EMPLOYEE EMPOWERMENT AND AFFECTIVE WELL-BEING 可持续领导对员工学习的影响:以绿色组织文化、员工授权和情感幸福感为中介
Pub Date : 2023-06-01 DOI: 10.18374/jims-23-1.6
Leonel Prieto, Tochukwu Emegwa
ABSTRACT Increasing speed and complexity of change make employee well-being and learning vital. This study examines the influence of sustainable leadership on employee learning as mediated by green organizational culture, employee empowerment and affective well-being. Questionnaire data were gathered from respondents from most states in the United States working in different organizations and industries. Findings show that sustainable leadership, green organizational culture, and empowerment positively influence employee learning. Sustainable leadership and green organizational culture had the strongest path coefficients and total effects. Most relationships involving affective well-being were weak or not significant, possibly reflecting effects of the intensive phase of the COVID-19 pandemic. Results are discussed and future research is suggested. Keywords Sustainable leadership, green organizational culture, empowerment, affective well-being, employee learning.
日益增长的变革速度和复杂性使得员工的幸福感和学习变得至关重要。本研究以绿色组织文化、员工授权和情感幸福感为中介,探讨可持续领导对员工学习的影响。问卷数据来自美国大多数州在不同组织和行业工作的受访者。研究发现,可持续领导、绿色组织文化和授权对员工学习有正向影响。可持续领导和绿色组织文化的路径系数和总效应最强。大多数涉及情感幸福感的关系都很弱或不显著,这可能反映了COVID-19大流行密集阶段的影响。对结果进行了讨论,并对今后的研究提出了建议。关键词可持续领导,绿色组织文化,授权,情感幸福感,员工学习。
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引用次数: 0
THE MEDICAL CARE PROCESS OF INFLAMMATORY BOWEL DISEASES IN CANADA: PERCEPTIONS OF PATIENTS AND PROVIDERS 加拿大炎症性肠病的医疗护理过程:患者和提供者的看法
IF 0.7 Pub Date : 2023-03-01 DOI: 10.18374/jims-23-1.5
Sophie Veilleux, Jolyane Bougie, Isabelle Noiseux, A. Bitton, Luc Vachon, B. Guay, J. Rioux
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引用次数: 0
PATTERNS OF INFORMATION-SEEKING OF PATIENTS NEWLY DIAGNOSED WITH INFLAMMATORY BOWEL DISEASE: A DESCRIPTIVE STUDY 新诊断为炎症性肠病患者的信息寻求模式:一项描述性研究
IF 0.7 Pub Date : 2023-03-01 DOI: 10.18374/jims-23-1.1
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引用次数: 0
COLLEGE STUDENTS COVID-19 PANDEMIC ONLINE LEARNING/ WILL THERE BE A TRANSITIONAL PERIOD OF IMPACT OF THEIR ENTRANCE TO AN EVOLVING ONSITE BUSINESS WORLD 大学生新冠肺炎在线学习/将有一个过渡期的影响,他们进入一个不断变化的现场商业世界
IF 0.7 Pub Date : 2023-03-01 DOI: 10.18374/jims-23-1.4
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引用次数: 0
PAID MATERNITY LEAVE AND FIRM VALUE 带薪产假和固定薪酬
IF 0.7 Pub Date : 2023-03-01 DOI: 10.18374/jims-23-1.2
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引用次数: 0
ONLINE DISCUSSION BOARDS: EXPECTATIONS AND OUTCOMES 在线讨论板:期望和结果
IF 0.7 Pub Date : 2023-03-01 DOI: 10.18374/jims-23-1.3
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引用次数: 0
期刊
International Journal of Management Studies
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