Pub Date : 2021-12-30DOI: 10.26623/themessenger.v13i3.2780
Nataliia Kochkina, M. Riccardi
The need to incorporate cultural aspects into business practice is long-standing. The cultural environment in Ukraine and Italy was reshaped, especially during the Covid-19 pandemic. Social networks reflected such transformation both at the personal level and in the business activities of national companies on Facebook, Twitter, Instagram, and other media. Facebook pages were analyzed as the most popular social platform in Ukraine and Italy to reveal these changes. Content analysis of countries' leaders in retail, e-commerce, and service was carried out, namely EVA, Rozetka, and Nova Noshta for Ukraine; and Conad, Bottega Verde, and Italo Treno for Italy. Two-phase desk research was conducted with ten research questions for each cultural dimension encoded in a binary system. The research has shown that Ukrainian business still manifests collaborative problem solving, compliance with social standards, and the value of human life. It demonstrates a low level of power distance and uncertainty avoidance. Ukraine is gradually changing its paradigm of thinking to a more hedonic and individualistic similar to Western Europe. In contrast, Italy shows less respect for power in all its manifestations and a greater willingness to take risks than before. The country has become less goal-oriented, restrained, and masculine but more collectivistic.
{"title":"How Covid-19 Pandemic Reshaped Cultural Environment in Italy and Ukraine: Facebook Content Analysis","authors":"Nataliia Kochkina, M. Riccardi","doi":"10.26623/themessenger.v13i3.2780","DOIUrl":"https://doi.org/10.26623/themessenger.v13i3.2780","url":null,"abstract":"The need to incorporate cultural aspects into business practice is long-standing. The cultural environment in Ukraine and Italy was reshaped, especially during the Covid-19 pandemic. Social networks reflected such transformation both at the personal level and in the business activities of national companies on Facebook, Twitter, Instagram, and other media. Facebook pages were analyzed as the most popular social platform in Ukraine and Italy to reveal these changes. Content analysis of countries' leaders in retail, e-commerce, and service was carried out, namely EVA, Rozetka, and Nova Noshta for Ukraine; and Conad, Bottega Verde, and Italo Treno for Italy. Two-phase desk research was conducted with ten research questions for each cultural dimension encoded in a binary system. The research has shown that Ukrainian business still manifests collaborative problem solving, compliance with social standards, and the value of human life. It demonstrates a low level of power distance and uncertainty avoidance. Ukraine is gradually changing its paradigm of thinking to a more hedonic and individualistic similar to Western Europe. In contrast, Italy shows less respect for power in all its manifestations and a greater willingness to take risks than before. The country has become less goal-oriented, restrained, and masculine but more collectivistic.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41805806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.26623/themessenger.v13i2.1011
Fikry Zahria Emeraldien, R. Sugihartati, T. Rahayu
Many scholars have conducted studies on the accuracy of the news media, such as newspaper, television, and magazine, but not online media. In fact, online media is a significant news media in the moment, especially in Indonesia. Online press companies are even the largest press companies in Indonesia compared to newspapers, radio, and television. Therefore, this study is conducted to measure the inaccuracies that occur in news in online news media. Researchers examined 63 online journalistic media that have been administratively and factually verified by the ‘Dewan Pers’ (Press Council). It uses a content analysis method by coding the headlines in Indonesian online journalistic media. This study finds online mass media categories based on the theme segmentation, namely: 1) general, 2) economics, technology, and business, 3) sports, 4) politics, law, and crime, 5) lifestyle and entertainment, and 6) regional. The results of this study indicate that the inaccuracy of news in Indonesian online media is high. Media with economics, technology, and business most often make grammatical errors. This study also finds that speed does not only has an impact on grammatical inaccuracies, but also on unbalanced news reporting, where the imbalance in Indonesian online media news itself is very high.
{"title":"Inaccuracy within Online Journalism in Indonesia","authors":"Fikry Zahria Emeraldien, R. Sugihartati, T. Rahayu","doi":"10.26623/themessenger.v13i2.1011","DOIUrl":"https://doi.org/10.26623/themessenger.v13i2.1011","url":null,"abstract":"Many scholars have conducted studies on the accuracy of the news media, such as newspaper, television, and magazine, but not online media. In fact, online media is a significant news media in the moment, especially in Indonesia. Online press companies are even the largest press companies in Indonesia compared to newspapers, radio, and television. Therefore, this study is conducted to measure the inaccuracies that occur in news in online news media. Researchers examined 63 online journalistic media that have been administratively and factually verified by the ‘Dewan Pers’ (Press Council). It uses a content analysis method by coding the headlines in Indonesian online journalistic media. This study finds online mass media categories based on the theme segmentation, namely: 1) general, 2) economics, technology, and business, 3) sports, 4) politics, law, and crime, 5) lifestyle and entertainment, and 6) regional. The results of this study indicate that the inaccuracy of news in Indonesian online media is high. Media with economics, technology, and business most often make grammatical errors. This study also finds that speed does not only has an impact on grammatical inaccuracies, but also on unbalanced news reporting, where the imbalance in Indonesian online media news itself is very high.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43372533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-28DOI: 10.26623/themessenger.v13i2.1007
R. P. Tutiasri, S. N. Febriyanti
The term ‘Kids Jaman Now’ (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag ‘Kids Jaman Now’. Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume ‘Kids Jaman Now’ contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of ‘Kids Jaman Now’ to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers ‘Kids Jaman Now’ content as creativity for young people who entertain others and master digital communication technology.
“Kids Jaman Now”（今日儿童）一词通过代表当今时代年轻人活动的内容出现在各种社交媒体网站上。Instagram上有160多万条内容，YouTube上有27万多条内容使用“Kids Jaman Now”标签。通过这些内容，年轻人被视为自恋、个人主义的一代，道德价值观受到挫折。这项研究使用了接受度分析，对一些消费“Kids Jaman Now”内容的千禧一代知情者进行了深入采访，以了解他们如何解读这些内容。这项研究旨在表明，使用社交媒体的年轻人并不是被动接收信息的消费者；作为数字原住民，他们比前几代人有更好的文化素养，他们对消费的内容有着至关重要的影响力。千禧一代对这一现象有三种不同的接受方式。第一种认为《现在的孩子》的内容代表了自恋、个人主义和道德价值观不断恶化的一代。第二种是将“Kids Jaman Now”内容视为娱乐他人并掌握数字通信技术的年轻人的创造力。
{"title":"The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow","authors":"R. P. Tutiasri, S. N. Febriyanti","doi":"10.26623/themessenger.v13i2.1007","DOIUrl":"https://doi.org/10.26623/themessenger.v13i2.1007","url":null,"abstract":"The term ‘Kids Jaman Now’ (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag ‘Kids Jaman Now’. Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume ‘Kids Jaman Now’ contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of ‘Kids Jaman Now’ to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers ‘Kids Jaman Now’ content as creativity for young people who entertain others and master digital communication technology.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49420682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-11DOI: 10.26623/themessenger.v13i2.2492
M. Maisarah, Nazli Ismail, K. Munadi
Radio is one of the media still used by the public either for having entertainment or gaining information. Amid the rapid growth of television and internet, radio is still exhibiting its existence. Radio’s involvement on the efforts of educating Disaster Risk Reduction (DRR) to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio RepublikIndonesia (RRI) Banda Aceh in educating DRR efforts for the public. It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of RRI Banda Aceh and observing the recording of the radio broadcasted contents related to the DRR. This study, eventually, found that the existence of RRI Banda Aceh in educating DRR efforts was manifested in three different ways such as broadcasting disaster news, talk-shows, and public service announcements. Those three ways had their own advantages and disadvantages.
{"title":"The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts","authors":"M. Maisarah, Nazli Ismail, K. Munadi","doi":"10.26623/themessenger.v13i2.2492","DOIUrl":"https://doi.org/10.26623/themessenger.v13i2.2492","url":null,"abstract":"<em><span>Radio is one of the media still used by the public either for having entertainment or gaining information. </span><span>Amid the rapid growth of television and internet, radio is still exhibiting its existence.</span><span> Radio’s involvement on the efforts of educating </span><span lang=\"IN\">D</span><span>isaste</span><span lang=\"IN\">r R</span><span>isk</span><span lang=\"IN\"> R</span><span>eduction</span><span lang=\"IN\"> (DRR)</span><span> to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio Republik</span><span>Indonesi</span><span lang=\"IN\">a (RRI)</span><span> Banda Aceh in educating </span><span lang=\"IN\">DRR </span><span>efforts for the public. </span><span lang=\"IN\">It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI </span><span>Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of </span><span lang=\"IN\">RRI </span><span>Banda Aceh and observing the recording of the radio broadcasted contents related to the </span><span lang=\"IN\">DRR</span><span>. This study, eventually, found that the existence of </span><span lang=\"IN\">RRI </span><span>Banda Aceh in </span><span lang=\"IN\">educating DRR </span><span>efforts was manifested in three different ways such as broadcasting disaster news, talk</span><span lang=\"IN\">-</span><span>shows, and public service announcements. Those three ways ha</span><span lang=\"IN\">d</span><span> their own advantages and disadvantages.</span></em>","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48368330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.26623/themessenger.v13i2.1003
Fatmawati Moekahar, A. Amalia
In Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one's experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others.
{"title":"The Identity Construction of Young Gay on Instagram","authors":"Fatmawati Moekahar, A. Amalia","doi":"10.26623/themessenger.v13i2.1003","DOIUrl":"https://doi.org/10.26623/themessenger.v13i2.1003","url":null,"abstract":"In Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one's experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69039961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-05DOI: 10.26623/themessenger.v13i2.2333
Ü. Büyükakgül, A. Yüce, H. Katırcı
Celebrity endorsement is a widely used method to gather customer visual attention to the advertised product. Viewers' visual attention to the products is clinical for advertisers. This is why advertisers keep their eyes on consumers to know where they're looking. The study was aimed to explore the visual attention of young sports consumers by gender with the help of an eye-tracking system. An experiment was conducted with twenty-eight university students by using Tobii Pro Glasses-2 eye tracker. Fixation durations, counts, and areas were measured to assess the effects of sports celebrity endorsement on visual attention. In major findings, although in the ad where a female sports celebrity was featured, men and women respondents were fixed in similar areas, the men respondents put the maximum focus on the female athlete herself, while the women respondents focus maximum on the product. The present study found that the visual attention of the young sports consumers visual attention to the printed advertisements with sports contents varied by gender. Young consumers can have different connections and associations with celebrities than older consumers. The study gives important information to understand the young sports consumers’ visual attention to the printed advertisements which use sport celebrity endorsements.
名人代言是一种广泛使用的方法，以吸引顾客对广告产品的视觉关注。对于广告商来说，观众对产品的视觉关注是临床的。这就是为什么广告商一直盯着消费者，知道他们在看哪里。这项研究旨在通过眼动追踪系统来探索不同性别的年轻体育消费者的视觉注意力。通过使用Tobii Pro Glasses-2眼动仪对28名大学生进行了实验。我们测量了注视时间、次数和区域，以评估体育名人代言对视觉注意力的影响。在主要的调查结果中，虽然在女性体育明星的广告中，男性和女性被调查者在相似的区域被固定，但男性被调查者把最大的注意力放在了女运动员本人身上，而女性被调查者把最大的注意力放在了产品上。本研究发现，青少年体育消费者对含有体育内容的平面广告的视觉注意存在性别差异。与年长的消费者相比，年轻的消费者可能与名人有不同的联系和联想。本研究为了解青少年体育消费者对体育明星代言平面广告的视觉关注提供了重要信息。
{"title":"I Got My Eyes on You: Examination of Sports Celebrity Endorsement Effect on Viewer’s Visual Attention","authors":"Ü. Büyükakgül, A. Yüce, H. Katırcı","doi":"10.26623/themessenger.v13i2.2333","DOIUrl":"https://doi.org/10.26623/themessenger.v13i2.2333","url":null,"abstract":"Celebrity endorsement is a widely used method to gather customer visual attention to the advertised product. Viewers' visual attention to the products is clinical for advertisers. This is why advertisers keep their eyes on consumers to know where they're looking. The study was aimed to explore the visual attention of young sports consumers by gender with the help of an eye-tracking system. An experiment was conducted with twenty-eight university students by using Tobii Pro Glasses-2 eye tracker. Fixation durations, counts, and areas were measured to assess the effects of sports celebrity endorsement on visual attention. In major findings, although in the ad where a female sports celebrity was featured, men and women respondents were fixed in similar areas, the men respondents put the maximum focus on the female athlete herself, while the women respondents focus maximum on the product. The present study found that the visual attention of the young sports consumers visual attention to the printed advertisements with sports contents varied by gender. Young consumers can have different connections and associations with celebrities than older consumers. The study gives important information to understand the young sports consumers’ visual attention to the printed advertisements which use sport celebrity endorsements.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42665443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-04DOI: 10.26623/themessenger.v13i1.999
A. Rahmawati
This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.
{"title":"Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram","authors":"A. Rahmawati","doi":"10.26623/themessenger.v13i1.999","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.999","url":null,"abstract":"This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45309399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-01DOI: 10.26623/themessenger.v13i1.1000
Yuli Candrasari
Facebook provides users comfort in communicating even though they cannot see expressions or any other nonverbal signs, which have been an essential factor in supporting face-to-face communication. Therefore, this research is necessary because the absence of nonverbal communication, especially facial expression, touching, and gesture, renders the communication process between individuals ineffective and uncomfortable, as it was when people first used email to communicate via the internet. Through the study of Computer-Mediated Communication (CMC) perspectives, nonverbal communication, Social Presence Theory and Lack of Social Context Cues theory, this paper will discuss forms of nonverbal communication in the digital era. This study is based on research conducted by researchers using the netnography method and carried out through literature studies. The research was conducted on the Muslim community Bening Society on Facebook because the communication between them is very intense, as required in netnography. The loss of nonverbal communication in interpersonal communication does not, in fact, reduce netizens’ comfort in communicating and interacting. The emergence of digital emoticons and nonverbals is a substitute for nonverbal communication because digital emoticon and nonverbal functions in mediated interpersonal communication are the same as nonverbal communication.
{"title":"Nonverbal Communication Reconstruction on Facebook","authors":"Yuli Candrasari","doi":"10.26623/themessenger.v13i1.1000","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.1000","url":null,"abstract":"Facebook provides users comfort in communicating even though they cannot see expressions or any other nonverbal signs, which have been an essential factor in supporting face-to-face communication. Therefore, this research is necessary because the absence of nonverbal communication, especially facial expression, touching, and gesture, renders the communication process between individuals ineffective and uncomfortable, as it was when people first used email to communicate via the internet. Through the study of Computer-Mediated Communication (CMC) perspectives, nonverbal communication, Social Presence Theory and Lack of Social Context Cues theory, this paper will discuss forms of nonverbal communication in the digital era. This study is based on research conducted by researchers using the netnography method and carried out through literature studies. The research was conducted on the Muslim community Bening Society on Facebook because the communication between them is very intense, as required in netnography. The loss of nonverbal communication in interpersonal communication does not, in fact, reduce netizens’ comfort in communicating and interacting. The emergence of digital emoticons and nonverbals is a substitute for nonverbal communication because digital emoticon and nonverbal functions in mediated interpersonal communication are the same as nonverbal communication.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41532887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-25DOI: 10.26623/themessenger.v13i1.2390
A. Yüce, Volkan Aydoğdu, H. Katırcı
Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul Başakşehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.
{"title":"Common Language of New Era in Sport Clubs: Emojis","authors":"A. Yüce, Volkan Aydoğdu, H. Katırcı","doi":"10.26623/themessenger.v13i1.2390","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.2390","url":null,"abstract":"Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul Başakşehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42030516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-22DOI: 10.26623/themessenger.v13i1.2585
M. Kaur, ra Verma, Sandeep Ranjan
The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders’ communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders’ communication using 29 Indian political leaders, wherein 12,128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions.
{"title":"Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic","authors":"M. Kaur, ra Verma, Sandeep Ranjan","doi":"10.26623/themessenger.v13i1.2585","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.2585","url":null,"abstract":"The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders’ communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders’ communication using 29 Indian political leaders, wherein 12,128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46345505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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