Pub Date : 2021-09-20DOI: 10.26623/themessenger.v13i1.2245
F. Roosinda
This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19. The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.
{"title":"Corporate Communication through the Campaign of Consuming Jamu","authors":"F. Roosinda","doi":"10.26623/themessenger.v13i1.2245","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.2245","url":null,"abstract":"This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19. The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44643790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-09DOI: 10.26623/themessenger.v13i1.2439
B. T. Khoa
Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool in the marketing relationship as many companies applied this function to their website; hence, this study analyzed the influence of chatbots on the enterprise's integrated marketing communication (IMC) activities, resulting in impulse purchase behavior and repurchase intention behavior. The mixed research method was used, particularly the in-depth interview and the survey with 886 online consumers, who shop from the online websites with chatbots system in Vietnam as Tiki, Lazada, Sendo, excetera. The research results showed that the perceived usefulness and ease of use of chatbots have positively affected the attitude of online consumers to the IMC activities of businesses. Simultaneously, IMC leads to impulse buying as well as the repurchase intention behavior of customers. The study proposed some managerial implications for an online business to enhance the chatbot functions to consumer behaviors in the website.
{"title":"The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market","authors":"B. T. Khoa","doi":"10.26623/themessenger.v13i1.2439","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.2439","url":null,"abstract":"Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool in the marketing relationship as many companies applied this function to their website; hence, this study analyzed the influence of chatbots on the enterprise's integrated marketing communication (IMC) activities, resulting in impulse purchase behavior and repurchase intention behavior. The mixed research method was used, particularly the in-depth interview and the survey with 886 online consumers, who shop from the online websites with chatbots system in Vietnam as Tiki, Lazada, Sendo, excetera. The research results showed that the perceived usefulness and ease of use of chatbots have positively affected the attitude of online consumers to the IMC activities of businesses. Simultaneously, IMC leads to impulse buying as well as the repurchase intention behavior of customers. The study proposed some managerial implications for an online business to enhance the chatbot functions to consumer behaviors in the website. ","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47188802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.26623/themessenger.v13i1.2481
A. Yüce, Volkan Aydoğdu, Sevda Gökce Yüce, H. Katırcı
The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And ‘Phygitally Yours’ refers to individuals who can live in their own phygital worlds in today's technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants' first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour.
{"title":"Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games","authors":"A. Yüce, Volkan Aydoğdu, Sevda Gökce Yüce, H. Katırcı","doi":"10.26623/themessenger.v13i1.2481","DOIUrl":"https://doi.org/10.26623/themessenger.v13i1.2481","url":null,"abstract":"The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And ‘Phygitally Yours’ refers to individuals who can live in their own phygital worlds in today's technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants' first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45210612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Mérand, P. Andreani, M. Cirasuolo, F. Comerón, I. D. G. Monsalvo, M. Dessauges-Zavadsky, E. Emsellem, R. Ivison, F. Kemper, F. Kerschbaum, B. Leibundgut, J. Liske, R. McLure, T. Mroczkowski, L. Origlia, N. Philips, H. Sana
{"title":"Report on the Scientific Prioritisation Community Poll (2020)","authors":"A. Mérand, P. Andreani, M. Cirasuolo, F. Comerón, I. D. G. Monsalvo, M. Dessauges-Zavadsky, E. Emsellem, R. Ivison, F. Kemper, F. Kerschbaum, B. Leibundgut, J. Liske, R. McLure, T. Mroczkowski, L. Origlia, N. Philips, H. Sana","doi":"10.18727/0722-6691/5238","DOIUrl":"https://doi.org/10.18727/0722-6691/5238","url":null,"abstract":"","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"20 1","pages":"8-14"},"PeriodicalIF":0.4,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79882335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fellows at ESO","authors":"P. Miles-Páez, N. Fusillo","doi":"10.18727/0722-6691/5243","DOIUrl":"https://doi.org/10.18727/0722-6691/5243","url":null,"abstract":"","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"150 1","pages":"37-38"},"PeriodicalIF":0.4,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75775213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ESO Strategy for the 2020s","authors":"C. Waelkens, W. Benz, X. Barcons","doi":"10.18727/0722-6691/5227","DOIUrl":"https://doi.org/10.18727/0722-6691/5227","url":null,"abstract":"","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"24 1","pages":"3-5"},"PeriodicalIF":0.4,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78221947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ESO operates four near-infrared (NIR) imagers, namely the High Acuity Widefield K-band Imager (HAWK-I), the VISTA InfraRed CAMera (VIRCAM), the SpectroPolarimetric High-contrast Exoplanet REsearch instrument (SPHERE), and Son OF ISAAC (SOFI). In addition, data for the two decommissioned instruments the Infrared Spectrometer And Array Camera (ISAAC) and the Nasmyth Adaptive Optics System/COudé Near-Infrared CAmera combination (NAOS-CONICA, or NACO) are available from the science archive1. Because these instruments have different effective bandpasses, the magnitudes measured with them are difficult to compare and doing so can lead to inconsistencies if the colour of an object is not taken into account. In this article, we present colour transformations between the ESO NIR imagers and the Two Micron All-Sky Survey (2MASS) photometric system in the J, H, and Ks bands. The coefficients can be used to compare and convert magnitudes derived from different ESO and nonESO instruments.
{"title":"Colour Transformations for ESO Near-Infrared Imagers","authors":"L. Coccato, W. Freudling, J. Retzlaff","doi":"10.18727/0722-6691/5231","DOIUrl":"https://doi.org/10.18727/0722-6691/5231","url":null,"abstract":"ESO operates four near-infrared (NIR) imagers, namely the High Acuity Widefield K-band Imager (HAWK-I), the VISTA InfraRed CAMera (VIRCAM), the SpectroPolarimetric High-contrast Exoplanet REsearch instrument (SPHERE), and Son OF ISAAC (SOFI). In addition, data for the two decommissioned instruments the Infrared Spectrometer And Array Camera (ISAAC) and the Nasmyth Adaptive Optics System/COudé Near-Infrared CAmera combination (NAOS-CONICA, or NACO) are available from the science archive1. Because these instruments have different effective bandpasses, the magnitudes measured with them are difficult to compare and doing so can lead to inconsistencies if the colour of an object is not taken into account. In this article, we present colour transformations between the ESO NIR imagers and the Two Micron All-Sky Survey (2MASS) photometric system in the J, H, and Ks bands. The coefficients can be used to compare and convert magnitudes derived from different ESO and nonESO instruments.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"10 1","pages":"20-23"},"PeriodicalIF":0.4,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79019909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Ciliegi, G. Agapito, M. Aliverti, F. Annibali, C. Arcidiacono, A. Balestra, A. Baruffolo, M. Bergomi, A. Bianco, M. Bonaglia, L. Busoni, M. Cantiello, E. Cascone, G. Chauvin, S. Chinellato, V. Cianniello, J. Correira, G. Cosentino, M. Dall’ora, V. D. Caprio, N. Devaney, I. D. Antonio, A. D. Cianno, Ugo Di Giammatteo, V. D’Orazi, G. D. Rico, M. Dolci, S. Douté, C. Eredia, J. Farinato, S. Esposito, D. Fantinel, P. Feautrier, I. Foppiani, E. Giro, L. Gluck, A. Golden, A. Goncharov, P. Grani, M. Gullieuszik, P. Haguenauer, F. Hénault, Z. Hubert, M. L. Louarn, D. Magrin, E. Maiorano, F. Mannucci, Deborah Malone, L. Marafatto, E. Moraux, M. Munari, S. Oberti, G. Pariani, L. Pettazzi, C. Plantet, L. Podio, E. Portaluri, A. Puglisi, R. Ragazzoni, A. Rakich, Patrick Rebaut, E. Redaelli, M. Redman, M. Riva, S. Rochat, G. Rodeghiero, B. Salasnich, P. Saracco, R. Sordo, M. Spavone, Marie-Hélène Sztefek, A. Valentini, E. Vanzella, C. Vérinaud, M. Xompero, S. Zaggia
MAORY is designed to support two different instruments, each with the same optical quality and with a gravity-invariant port. One of these two instruments will be the Multi-adaptive optics Imaging CamerA for Deep Observations (MICADO) near-infrared camera (Davies et al., 2018), while the second one is as yet undefined. The SCAO module is being developed within the MICADO consortium with contributions from MAORY and is described in Davies et al. (p. 17). The MAORY project is now in its Phase B stage and is progressing towards its Preliminary Design Review in early 2021.
MAORY被设计成支持两种不同的仪器，每一种仪器都具有相同的光学质量和重力不变端口。这两种仪器中的一种将是用于深度观测的多自适应光学成像相机(MICADO)近红外相机(Davies et al.， 2018)，而第二种仪器尚未确定。SCAO模块正在MICADO联盟内开发，并得到了MAORY的贡献，Davies等人对此进行了描述(第17页)。MAORY项目目前处于B阶段，并将在2021年初进行初步设计审查。
{"title":"MAORY: A Multi-conjugate Adaptive Optics RelaY for ELT","authors":"P. Ciliegi, G. Agapito, M. Aliverti, F. Annibali, C. Arcidiacono, A. Balestra, A. Baruffolo, M. Bergomi, A. Bianco, M. Bonaglia, L. Busoni, M. Cantiello, E. Cascone, G. Chauvin, S. Chinellato, V. Cianniello, J. Correira, G. Cosentino, M. Dall’ora, V. D. Caprio, N. Devaney, I. D. Antonio, A. D. Cianno, Ugo Di Giammatteo, V. D’Orazi, G. D. Rico, M. Dolci, S. Douté, C. Eredia, J. Farinato, S. Esposito, D. Fantinel, P. Feautrier, I. Foppiani, E. Giro, L. Gluck, A. Golden, A. Goncharov, P. Grani, M. Gullieuszik, P. Haguenauer, F. Hénault, Z. Hubert, M. L. Louarn, D. Magrin, E. Maiorano, F. Mannucci, Deborah Malone, L. Marafatto, E. Moraux, M. Munari, S. Oberti, G. Pariani, L. Pettazzi, C. Plantet, L. Podio, E. Portaluri, A. Puglisi, R. Ragazzoni, A. Rakich, Patrick Rebaut, E. Redaelli, M. Redman, M. Riva, S. Rochat, G. Rodeghiero, B. Salasnich, P. Saracco, R. Sordo, M. Spavone, Marie-Hélène Sztefek, A. Valentini, E. Vanzella, C. Vérinaud, M. Xompero, S. Zaggia","doi":"10.18727/0722-6691/5216","DOIUrl":"https://doi.org/10.18727/0722-6691/5216","url":null,"abstract":"MAORY is designed to support two different instruments, each with the same optical quality and with a gravity-invariant port. One of these two instruments will be the Multi-adaptive optics Imaging CamerA for Deep Observations (MICADO) near-infrared camera (Davies et al., 2018), while the second one is as yet undefined. The SCAO module is being developed within the MICADO consortium with contributions from MAORY and is described in Davies et al. (p. 17). The MAORY project is now in its Phase B stage and is progressing towards its Preliminary Design Review in early 2021.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"101 1","pages":"13-16"},"PeriodicalIF":0.4,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87672197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fellows at ESO","authors":"T. Berg, Álvaro Ribas","doi":"10.18727/0722-6691/5224","DOIUrl":"https://doi.org/10.18727/0722-6691/5224","url":null,"abstract":"","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"64 1","pages":"51"},"PeriodicalIF":0.4,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72578871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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