Pub Date : 2023-07-14DOI: 10.54663/2182-9306.2023.sn13.56-76
{"title":"The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C.","authors":"","doi":"10.54663/2182-9306.2023.sn13.56-76","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn13.56-76","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48194577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-14DOI: 10.54663/2182-9306.2023.sn13.156-176
{"title":"Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth","authors":"","doi":"10.54663/2182-9306.2023.sn13.156-176","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn13.156-176","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44101849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2022.v11.n20.1-4
{"title":"Research Papers on Consumer Behavior and Digital Marketing","authors":"","doi":"10.54663/2182-9306.2022.v11.n20.1-4","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v11.n20.1-4","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43912778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.142-165
{"title":"Trends in Digital Marketing Research: A Bibliometric Analysis","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.142-165","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.142-165","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46240440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.226-256
{"title":"Factors Affecting the Relationship between Brand and Digital Consumer in Portugal","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.226-256","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.226-256","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46994981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.101-120
{"title":"An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.101-120","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.101-120","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48584975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.5-40
{"title":"Was There an Alteration on Consumers Pattern with COVID- 19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.5-40","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.5-40","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70849730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.75-100
{"title":"The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.75-100","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.75-100","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43075832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.226-248
This study suggests that more nuanced human relationships and interpersonal communication structures must be explored to understand users’ political actions better. Cross-cutting exposure influences users’ political participation such that disagreement from close ties is negatively associated with political participation. In contrast, conflict from weak links is positively related to political involvement. Users’ political participation and social anxiety are further strengthened when they are highly engaged with the disagreement from weak ties. With 83% of the respondents between 18-35 years of age, this study mainly represents the young lot's results. The study contributes to the ongoing debate on social media’s effectiveness and whether cross-cutting exposure encourages or discourages political participation. It also contributes to the literature on the differentiation between close ties and weak ties and the effects of disagreement from each. This study aids in political consultants' and campaign managers' understanding of the effects of communication on people’s political and psychological attitudes in various contextual and cultural settings.
{"title":"Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.226-248","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.226-248","url":null,"abstract":"This study suggests that more nuanced human relationships and interpersonal communication structures must be explored to understand users’ political actions better. Cross-cutting exposure influences users’ political participation such that disagreement from close ties is negatively associated with political participation. In contrast, conflict from weak links is positively related to political involvement. Users’ political participation and social anxiety are further strengthened when they are highly engaged with the disagreement from weak ties. With 83% of the respondents between 18-35 years of age, this study mainly represents the young lot's results. The study contributes to the ongoing debate on social media’s effectiveness and whether cross-cutting exposure encourages or discourages political participation. It also contributes to the literature on the differentiation between close ties and weak ties and the effects of disagreement from each. This study aids in political consultants' and campaign managers' understanding of the effects of communication on people’s political and psychological attitudes in various contextual and cultural settings.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42464536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.54663/2182-9306.2023.v11.n20.166-194
{"title":"The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.166-194","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.166-194","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42504660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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