Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.28-49
S. F. Teixeira, A. Silva, M. Angélico, A. P. Camanrinha, A. Abreu
Due to COVID-19, the global health crisis has had an unprecedented effect on the tourism industry. Academics and politicians are asked to point out solutions that will help people and the economy mitigate such a bad impact. This paper aims to answer the following research questions: (i) How the pandemic caused by COVID-19 was treated by tourism e/m-commerce companies, (ii) What kind of information is available on social media about COVID-19, (iii) What economic and financial information can be access on the web regarding these companies. This is an exploratory study based on multiple case-study approaches that combine different methodologies and techniques. The content analysis focuses on two main pillars: COVID-19 related information available in websites and social networks;the economic and financial information available and freely accessible on the web. The results indicate that, in general, companies have strengthened their presence in the digital world. Services that were previously provided face-to-face or in a mixed format, are now exclusively remote. Communication with customers about pandemic awareness, public health care and, especially, procedures to be carried out, were also distributed through digital channels. Financial data of companies with a diversified business portfolio evidence systematic risk, while companies that deal exclusively with tourism business already show expected losses due to their exposure to specific risk, expected for the tourism sector.
{"title":"Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector","authors":"S. F. Teixeira, A. Silva, M. Angélico, A. P. Camanrinha, A. Abreu","doi":"10.54663/2182-9306.2022.v10.n18.28-49","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.28-49","url":null,"abstract":"Due to COVID-19, the global health crisis has had an unprecedented effect on the tourism industry. Academics and politicians are asked to point out solutions that will help people and the economy mitigate such a bad impact. This paper aims to answer the following research questions: (i) How the pandemic caused by COVID-19 was treated by tourism e/m-commerce companies, (ii) What kind of information is available on social media about COVID-19, (iii) What economic and financial information can be access on the web regarding these companies. This is an exploratory study based on multiple case-study approaches that combine different methodologies and techniques. The content analysis focuses on two main pillars: COVID-19 related information available in websites and social networks;the economic and financial information available and freely accessible on the web. The results indicate that, in general, companies have strengthened their presence in the digital world. Services that were previously provided face-to-face or in a mixed format, are now exclusively remote. Communication with customers about pandemic awareness, public health care and, especially, procedures to be carried out, were also distributed through digital channels. Financial data of companies with a diversified business portfolio evidence systematic risk, while companies that deal exclusively with tourism business already show expected losses due to their exposure to specific risk, expected for the tourism sector.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41639038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.50-70
{"title":"Determinants and Consequences of YouTube Advertising Value","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.50-70","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.50-70","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42638722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.88-114
{"title":"The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.88-114","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.88-114","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46299794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.206-228
{"title":"Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.206-228","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.206-228","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49387001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.4-27
{"title":"Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.4-27","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.4-27","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48370459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.115-132
{"title":"Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.115-132","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.115-132","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46929156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.151-185
{"title":"Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.151-185","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.151-185","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45655003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.54663/2182-9306.2022.v10.n18.1-3
{"title":"The Impact of Social Media on Marketing Communication Management","authors":"","doi":"10.54663/2182-9306.2022.v10.n18.1-3","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.1-3","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44817481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study investigates the effect of internet advertisement features on customer purchase intention of selected food and beverage companies in Lagos State, Nigeria. The objective was to establish the degree to which internet advertisement influence customer purchase intention of products of food and beverage companies in Lagos State, Nigeria. A total of 125,393 students have been found. A total sample size of 776 was calculated. As a result, 776 undergraduate and post-graduate students of the chosen Universities in Lagos State were sent a questionnaire. In this research, a proportionate stratified sampling technique was adopted, and only 627 copies (or 80.3 percent) of the questionnaire were properly completed and recovered. To determine the link between the variables, the data was examined using the bivariate regression statistical technique. The finding revealed that internet advertisement features influence consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria (β = 0.863, t = 42.981, R2 = 0.747, p < 0.05). Hence, it was concluded that internet advertisement features promote consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria. The study recommends amongst other that management of food and beverage companies should introduce diverse online advertisement media in marketing that products considering their positive effect on consumers purchase intention. Keywords: Internet Advertisement Features, Customer Purchase Intention, Fast Moving Consumer Goods, Lagos State
本研究调查了网络广告特征对尼日利亚拉各斯州选定的食品和饮料公司的消费者购买意愿的影响。目的是建立在何种程度上的互联网广告影响消费者购买意愿的食品和饮料公司的产品在拉各斯州，尼日利亚。共有125393名学生被发现。计算总样本量为776。结果，拉各斯州所选大学的776名本科生和研究生收到了一份调查问卷。本研究采用了比例分层抽样的方法，正确完成和回收的问卷只有627份(80.3%)。为了确定变量之间的联系，使用双变量回归统计技术检查了数据。研究发现，网络广告特征影响了尼日利亚拉各斯州选定的食品饮料公司的消费者购买意愿(β = 0.863, t = 42.981, R2 = 0.747, p < 0.05)。因此，我们得出结论，互联网广告特征促进了消费者对尼日利亚拉各斯州选定的食品和饮料公司产品的购买意愿。该研究建议，食品和饮料公司的管理层应该在营销中引入多样化的网络广告媒体，考虑到它们对消费者购买意愿的积极影响。关键词:网络广告特征，消费者购买意愿，快速消费品，拉各斯州
{"title":"The Effect of Internet Advertisement Features on Customer Purchase Intention of Selected Food and Beverage Companies in Lagos State, Nigeria","authors":"O. Asikhia","doi":"10.53819/81018102t4055","DOIUrl":"https://doi.org/10.53819/81018102t4055","url":null,"abstract":"The study investigates the effect of internet advertisement features on customer purchase intention of selected food and beverage companies in Lagos State, Nigeria. The objective was to establish the degree to which internet advertisement influence customer purchase intention of products of food and beverage companies in Lagos State, Nigeria. A total of 125,393 students have been found. A total sample size of 776 was calculated. As a result, 776 undergraduate and post-graduate students of the chosen Universities in Lagos State were sent a questionnaire. In this research, a proportionate stratified sampling technique was adopted, and only 627 copies (or 80.3 percent) of the questionnaire were properly completed and recovered. To determine the link between the variables, the data was examined using the bivariate regression statistical technique. The finding revealed that internet advertisement features influence consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria (β = 0.863, t = 42.981, R2 = 0.747, p < 0.05). Hence, it was concluded that internet advertisement features promote consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria. The study recommends amongst other that management of food and beverage companies should introduce diverse online advertisement media in marketing that products considering their positive effect on consumers purchase intention. Keywords: Internet Advertisement Features, Customer Purchase Intention, Fast Moving Consumer Goods, Lagos State","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"96 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86284953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Haron Komen Chebet, M. Ogutu, Winnie Njeru, J. Njihia
The internationalization of business coupled with globalization has made it necessary for farmers to develop and utilize export market success strategy in a competitive and often chaotic business environments. Exporting is the most popular foreign entry strategy and can become an international learning experience. Since exporting is a risky venture, it is prudent that exporters fully orient their businesses by collecting export market intelligence. Export markets are complicated by the fact that the market environments are dynamic and disruptive in terms of preferences, demand, regulations and other aspects. This study sought to determine the effect of export strategy on the performance of Kenya large export manufacturing firms in Kenya. The study was a cross-sectional survey. The target population was 60 large Kenyan export manufacturing firms which formed the unit of analysis. A questionnaire was used to collect the primary data. Respondents were the company chief executive officer and the head of marketing from each of the firms under study. An average response rate of 96.55% was achieved. The research which adopted both inferential and descriptive statistics used statistical package for social sciences to perform regression and correlation analysis. The findings revealed that the influence of direct exporting on firm performance of large export manufacturing firms in Kenya is significant. The study recommended that on improving export performance (either export sales or export ratio) the export firms should engage on collection of more foreign information and co-operation for the international activities. The study further recommended that large export manufacturing firms’ managers prioritize direct and active engagement with key players in both the export market and the domestic market. Keywords: Export Strategy, Direct Exporting, Indirect Exporting, Cooperative Exporting, Performance, Large Export Manufacturing Firms.
{"title":"Effect of Export Strategy on the Performance of Large Export Manufacturing Firms in Kenya","authors":"Haron Komen Chebet, M. Ogutu, Winnie Njeru, J. Njihia","doi":"10.53819/81018102t2076","DOIUrl":"https://doi.org/10.53819/81018102t2076","url":null,"abstract":"The internationalization of business coupled with globalization has made it necessary for farmers to develop and utilize export market success strategy in a competitive and often chaotic business environments. Exporting is the most popular foreign entry strategy and can become an international learning experience. Since exporting is a risky venture, it is prudent that exporters fully orient their businesses by collecting export market intelligence. Export markets are complicated by the fact that the market environments are dynamic and disruptive in terms of preferences, demand, regulations and other aspects. This study sought to determine the effect of export strategy on the performance of Kenya large export manufacturing firms in Kenya. The study was a cross-sectional survey. The target population was 60 large Kenyan export manufacturing firms which formed the unit of analysis. A questionnaire was used to collect the primary data. Respondents were the company chief executive officer and the head of marketing from each of the firms under study. An average response rate of 96.55% was achieved. The research which adopted both inferential and descriptive statistics used statistical package for social sciences to perform regression and correlation analysis. The findings revealed that the influence of direct exporting on firm performance of large export manufacturing firms in Kenya is significant. The study recommended that on improving export performance (either export sales or export ratio) the export firms should engage on collection of more foreign information and co-operation for the international activities. The study further recommended that large export manufacturing firms’ managers prioritize direct and active engagement with key players in both the export market and the domestic market. Keywords: Export Strategy, Direct Exporting, Indirect Exporting, Cooperative Exporting, Performance, Large Export Manufacturing Firms.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"16 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79709923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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