Pub Date : 2019-12-12DOI: 10.18820/24150525/comm.v24.12
I. Glenn
1 ABSTRACT Most analyses of African football have turned to neoliberalism and globalisation to explain developments, but these theories seem to lack analytical grip and predictive force. African teams have not improved their showing at FIFA World Cup tournaments over the past 30 years and in 2018 fared worse than in the past. South African comedian Trevor Noah’s claim that Africa won the World Cup because of the presence of many non-white players in the French team conceals the reality that African football has entered a phase of reverse migration, with many national teams are composed to a large extent of European born and based players. South Africa’s Premier Soccer League offers another problematic example: it is at once an example of successful broadcasting neoliberalism but raises problems in that its local success may be at the expense of successful globalisation of the game in South Africa. An examination of football viewership across sub-Saharan Africa may offer a better approach to understanding how sports partisanship and the ecology of leisure investment in sport works in a developing country, than theories from the Global North have .
{"title":"AFRICA AND FOOTBALL: FIVE NOTES FOR MEDIA STUDENTS AND CULTURAL THEORISTS","authors":"I. Glenn","doi":"10.18820/24150525/comm.v24.12","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.12","url":null,"abstract":"1 ABSTRACT Most analyses of African football have turned to neoliberalism and globalisation to explain developments, but these theories seem to lack analytical grip and predictive force. African teams have not improved their showing at FIFA World Cup tournaments over the past 30 years and in 2018 fared worse than in the past. South African comedian Trevor Noah’s claim that Africa won the World Cup because of the presence of many non-white players in the French team conceals the reality that African football has entered a phase of reverse migration, with many national teams are composed to a large extent of European born and based players. South Africa’s Premier Soccer League offers another problematic example: it is at once an example of successful broadcasting neoliberalism but raises problems in that its local success may be at the expense of successful globalisation of the game in South Africa. An examination of football viewership across sub-Saharan Africa may offer a better approach to understanding how sports partisanship and the ecology of leisure investment in sport works in a developing country, than theories from the Global North have .","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49280857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-03DOI: 10.18820/24150525/comm.v24.9
E. Lubinga, Karabo Sitto
1 ABSTRACT Discussions about abortion evoke strong, complex sentiments. In many societies, and religious and civil society organisations, using moral grandstanding drives polarised sentiments about abortion in the public sphere. These discussions frequently adopt a stance on the health of women versus the foetus that transcends health-related aspects to include the rights of women versus others in society. Yet the complexity and polarisation as reflected in public narratives has been underexplored. This article examines Twitter conversations on the topic. Through a social representation approach, the article analyses the representations made regarding termination of pregnancy, arising social representations, and the communication consequences. The social ecological model studies people in their environments and the influences they hold on each other. Netnography was used to analyse online conversations, which ultimately filtered into traditional media enabling convergence. This study contributes to communication scholarship by highlighting the growing role of social media to enable expression of various dissenting perspectives, from a “safe space” to a subject that would ordinarily be inaccessible through discordance .
{"title":"DISSONANCE OF RIGHTS: DIGITAL SPACE, AN ENABLER OF CONVERSATIONS ABOUT ABORTION AMONGST SOME SOUTH AFRICANS","authors":"E. Lubinga, Karabo Sitto","doi":"10.18820/24150525/comm.v24.9","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.9","url":null,"abstract":"1 ABSTRACT Discussions about abortion evoke strong, complex sentiments. In many societies, and religious and civil society organisations, using moral grandstanding drives polarised sentiments about abortion in the public sphere. These discussions frequently adopt a stance on the health of women versus the foetus that transcends health-related aspects to include the rights of women versus others in society. Yet the complexity and polarisation as reflected in public narratives has been underexplored. This article examines Twitter conversations on the topic. Through a social representation approach, the article analyses the representations made regarding termination of pregnancy, arising social representations, and the communication consequences. The social ecological model studies people in their environments and the influences they hold on each other. Netnography was used to analyse online conversations, which ultimately filtered into traditional media enabling convergence. This study contributes to communication scholarship by highlighting the growing role of social media to enable expression of various dissenting perspectives, from a “safe space” to a subject that would ordinarily be inaccessible through discordance .","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47106826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-03DOI: 10.18820/24150525/comm.v24.8
L. Odendaal, A. April, Pat Maubane
1 ABSTRACT Understanding the scope, progress and impact of transformation in the media industry in South Africa is important to ensure the success of its implementation. The impact of the digital revolution, the development of new media spheres and the subsequent information explosion brought new angles and variables to the transformation mix and created new challenges for transformative media managers. This study investigated perceptions of media transformation, transformation initiatives, and the extent of transformation activities at the Times Media Group for the period 1994 to 2016. Using the main themes of modern-day media transformation as background to determine perceptions both from management and employees, the research identified areas of best practice, as well as areas of competitive weakness impacting on media management, media audiences and media practitioners. Qualitative data obtained from in-depth interviews and focus groups provided information on different types of media transformation, and the impact thereof on aspects such as ownership, management practices and media content. Results indicated a dedication and commitment to ongoing change and transformation by both media managers and practitioners. It provided valuable insight on how journalists’ perceptions and media practices were impacted by transformation. Specific transformation themes were identified, which could assist media managers with change management processes and to implement meaningful business transformation. been a definite increase in women appointed in more junior reporting positions, but very few women were represented in ownership and management structures. The findings indicated that TMG did not have a formal woman empowerment programme to assist with succession planning, career advancement, or management potential development. The female respondents voiced their concern that in the true sense of empowerment, women were not empowered at TMG. They mentioned as examples pay inequality, the allocation of soft reporting beats, and the lack of empowerment projects.
{"title":"EXPLORING KEY AREAS OF TRANSFORMATION IN A SOUTH AFRICAN MEDIA ORGANISATION","authors":"L. Odendaal, A. April, Pat Maubane","doi":"10.18820/24150525/comm.v24.8","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.8","url":null,"abstract":"1 ABSTRACT Understanding the scope, progress and impact of transformation in the media industry in South Africa is important to ensure the success of its implementation. The impact of the digital revolution, the development of new media spheres and the subsequent information explosion brought new angles and variables to the transformation mix and created new challenges for transformative media managers. This study investigated perceptions of media transformation, transformation initiatives, and the extent of transformation activities at the Times Media Group for the period 1994 to 2016. Using the main themes of modern-day media transformation as background to determine perceptions both from management and employees, the research identified areas of best practice, as well as areas of competitive weakness impacting on media management, media audiences and media practitioners. Qualitative data obtained from in-depth interviews and focus groups provided information on different types of media transformation, and the impact thereof on aspects such as ownership, management practices and media content. Results indicated a dedication and commitment to ongoing change and transformation by both media managers and practitioners. It provided valuable insight on how journalists’ perceptions and media practices were impacted by transformation. Specific transformation themes were identified, which could assist media managers with change management processes and to implement meaningful business transformation. been a definite increase in women appointed in more junior reporting positions, but very few women were represented in ownership and management structures. The findings indicated that TMG did not have a formal woman empowerment programme to assist with succession planning, career advancement, or management potential development. The female respondents voiced their concern that in the true sense of empowerment, women were not empowered at TMG. They mentioned as examples pay inequality, the allocation of soft reporting beats, and the lack of empowerment projects.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41340214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-27DOI: 10.18820/24150525/comm.v24.6
M. Ngcongo, Linda Fekisi
{"title":"RETURNING TO OUR ROOTS: LOOK AT DATE MY FAMILY THROUGH AN AFRICAN CONCEPTUAL LENS","authors":"M. Ngcongo, Linda Fekisi","doi":"10.18820/24150525/comm.v24.6","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.6","url":null,"abstract":"","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45305066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-07DOI: 10.18820/24150525/comm.v24.3
Lebohang Molefe, Nina Overton-de Klerk
Service delivery protests have increased alarmingly yearon-year. Protests appear to be community members’ only recourse in expressing their frustration concerning the perceived lack of delivery of municipal services. Indications are that a lack of engagement by ward councillors is adding greatly to these frustrations. At the same time, very little is known about how ward councillors communicate. The purpose of the study was to explore ward councillors’ current communication approach as perceived by community members in Sebokeng, known for the prevalence of former violent service delivery protests, and to evaluate the desirability of a strategic communication approach. Semistructured in-depth interviews were conducted with six focus groups of different ages. The findings indicate that ward councillors are perceived as not visible to community members and that interactions with ward councillors are experienced as monologues and top-down. Consequently, community members feel unheard, forgotten, and ultimately disengaged. At the same time, community members express the need to self-organise and collaborate with ward councillors in solving community issues, as long as it is coupled with tangible delivery. The research provides insights into volatile community sentiments suggesting a pattern with previous findings, as well as suggestions for a strategic communication approach that may increase the legitimacy of ward councillors in communities.
{"title":"COMMUNITY PERCEPTIONS OF WARD COUNCILLORS’ COMMUNICATION IN SERVICE DELIVERY PROTEST AREAS: THE DESIRABILITY OF A STRATEGIC COMMUNICATION APPROACH","authors":"Lebohang Molefe, Nina Overton-de Klerk","doi":"10.18820/24150525/comm.v24.3","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.3","url":null,"abstract":"Service delivery protests have increased alarmingly yearon-year. Protests appear to be community members’ only recourse in expressing their frustration concerning the perceived lack of delivery of municipal services. Indications are that a lack of engagement by ward councillors is adding greatly to these frustrations. At the same time, very little is known about how ward councillors communicate. The purpose of the study was to explore ward councillors’ current communication approach as perceived by community members in Sebokeng, known for the prevalence of former violent service delivery protests, and to evaluate the desirability of a strategic communication approach. Semistructured in-depth interviews were conducted with six focus groups of different ages. The findings indicate that ward councillors are perceived as not visible to community members and that interactions with ward councillors are experienced as monologues and top-down. Consequently, community members feel unheard, forgotten, and ultimately disengaged. At the same time, community members express the need to self-organise and collaborate with ward councillors in solving community issues, as long as it is coupled with tangible delivery. The research provides insights into volatile community sentiments suggesting a pattern with previous findings, as well as suggestions for a strategic communication approach that may increase the legitimacy of ward councillors in communities.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42019435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-07DOI: 10.18820/24150525/comm.v24.5
Elshé van der Westhuizen, D. Mulder
{"title":"GUIDELINES TO ENHANCE RECALL AND RECOGNITION OF PRODUCT PLACEMENT STRATEGIES","authors":"Elshé van der Westhuizen, D. Mulder","doi":"10.18820/24150525/comm.v24.5","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.5","url":null,"abstract":"","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48413661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-07DOI: 10.18820/24150525/comm.v24.4
J. Hanekom, C. Swart
This article contributes theoretically to corporate brand communication literature by identifying the realities of corporate brand communication practices in a beyond-modern and social media landscape. It is widely acknowledged that the advent of the internet has created distinct opportunities to connect and communicate with stakeholders. Yet endeavours to explore the opportunities to employ corporate brand communication in a social media landscape to achieve differentiation and awareness of the corporate brand are limited. The proposed combination of two brand orientations as perceived by Balmer (2013), namely corporate brand and total corporate communication, and the resultant broadening of these views to a corporate brand communication orientation in a social media context could address this gap. Finally, a comparison is drawn between the total corporate communication outlook and the contemporary corporate brand communication orientation to illustrate the various points of contact available to the organisation in a social media landscape.
{"title":"CORPORATE BRAND COMMUNICATION: BEYOND-MODERN REALITIES IN A SOCIAL MEDIA LANDSCAPE","authors":"J. Hanekom, C. Swart","doi":"10.18820/24150525/comm.v24.4","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.4","url":null,"abstract":"This article contributes theoretically to corporate brand communication literature by identifying the realities of corporate brand communication practices in a beyond-modern and social media landscape. It is widely acknowledged that the advent of the internet has created distinct opportunities to connect and communicate with stakeholders. Yet endeavours to explore the opportunities to employ corporate brand communication in a social media landscape to achieve differentiation and awareness of the corporate brand are limited. The proposed combination of two brand orientations as perceived by Balmer (2013), namely corporate brand and total corporate communication, and the resultant broadening of these views to a corporate brand communication orientation in a social media context could address this gap. Finally, a comparison is drawn between the total corporate communication outlook and the contemporary corporate brand communication orientation to illustrate the various points of contact available to the organisation in a social media landscape.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41330752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-10DOI: 10.18820/24150525/comm.v24.2
H. Steenkamp, R. Rensburg
Corporate social responsibility (CSR) is increasingly used by communication professionals, not only to bolster the image and reputation of organisations, but as a means to facilitate stakeholder engagement. Recent literature suggests that social networking sites (SNSs) are suitable platforms to communicate CSR messages as these media aid organisations in creating meaningful dialogic interactions with stakeholders through purposeful engagement and the co-creation of meaning. While notions of trust creation and the forging of organisation-stakeholder bonds have been investigated, this article proposes that theoretical constructs such as archetypal plots, social visibility, spectacles and spectatorship inherent to storytelling have not been explored comprehensively within the context of CSR communication. To ascertain whether these theoretical categories manifest in practice in corporate communication, the authors examined the CSR communication of First National Bank (FNB), which was communicated on its SNSs. Through a hermeneutical analysis, it was established that FNB incorporated three archetypes, namely the Caregiver, the Innocent and the Hero, in its CSR communication. These archetypes functioned within created archetypal narratives such as the quest, adventure and transformation. Lastly, FNB framed its CSR activities as spectacles, and appropriated elements of collective fun such as viral, interactive message content to engage with its stakeholders.
{"title":"CSR ON DISPLAY: USING SPECTACLES AND STORYTELLING AS STAKEHOLDER ENGAGEMENT MECHANISMS","authors":"H. Steenkamp, R. Rensburg","doi":"10.18820/24150525/comm.v24.2","DOIUrl":"https://doi.org/10.18820/24150525/comm.v24.2","url":null,"abstract":"Corporate social responsibility (CSR) is increasingly used by communication professionals, not only to bolster the image and reputation of organisations, but as a means to facilitate stakeholder engagement. Recent literature suggests that social networking sites (SNSs) are suitable platforms to communicate CSR messages as these media aid organisations in creating meaningful dialogic interactions with stakeholders through purposeful engagement and the co-creation of meaning. While notions of trust creation and the forging of organisation-stakeholder bonds have been investigated, this article proposes that theoretical constructs such as archetypal plots, social visibility, spectacles and spectatorship inherent to storytelling have not been explored comprehensively within the context of CSR communication. To ascertain whether these theoretical categories manifest in practice in corporate communication, the authors examined the CSR communication of First National Bank (FNB), which was communicated on its SNSs. Through a hermeneutical analysis, it was established that FNB incorporated three archetypes, namely the Caregiver, the Innocent and the Hero, in its CSR communication. These archetypes functioned within created archetypal narratives such as the quest, adventure and transformation. Lastly, FNB framed its CSR activities as spectacles, and appropriated elements of collective fun such as viral, interactive message content to engage with its stakeholders.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46623233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-20DOI: 10.18820/24150525/comm.v23.1
S. Verwey, C. Muir
Ethical failures are not just philosophical problems, but also economic problems that hold significant social and political consequences for the social and communal contexts in which these are enacted. Recent ethical scandals such as Bell Pottinger and Cambridge Analytica have reawakened public debate on ethical standards in professional practice. While some research on PR roles has been conducted in the South African context since 2002, there are no formally documented studies regarding the moral philosophy and ethics of PR practice in South Africa. This article seeks to determine how South African PR practitioners respond to their ethical obligations. Research findings confirm that partisan values still dominate and that contexts of practice do not facilitate ethical practice by meeting ethical obligations through ethics of care and communality. The findings seem to indicate that the roots of ethical failures in the industry run deep. South African PR practice will continue to be regarded as a “dark art” unless it can free itself of moral constraints inherent to the reflexive modernist PR practices and assumptions that prevail. To facilitate a transition away from compliance to codes of conduct towards greater moral accountability, moral character in role enactment must be engaged with on a more profound level.
{"title":"Art or dark art? Moral failure and ethical obligation in South African public relations practice","authors":"S. Verwey, C. Muir","doi":"10.18820/24150525/comm.v23.1","DOIUrl":"https://doi.org/10.18820/24150525/comm.v23.1","url":null,"abstract":"Ethical failures are not just philosophical problems, but also economic problems that hold significant social and political consequences for the social and communal contexts in which these are enacted. Recent ethical scandals such as Bell Pottinger and Cambridge Analytica have reawakened public debate on ethical standards in professional practice. While some research on PR roles has been conducted in the South African context since 2002, there are no formally documented studies regarding the moral philosophy and ethics of PR practice in South Africa. This article seeks to determine how South African PR practitioners respond to their ethical obligations. Research findings confirm that partisan values still dominate and that contexts of practice do not facilitate ethical practice by meeting ethical obligations through ethics of care and communality. The findings seem to indicate that the roots of ethical failures in the industry run deep. South African PR practice will continue to be regarded as a “dark art” unless it can free itself of moral constraints inherent to the reflexive modernist PR practices and assumptions that prevail. To facilitate a transition away from compliance to codes of conduct towards greater moral accountability, moral character in role enactment must be engaged with on a more profound level.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46939270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-17DOI: 10.18820/24150525/COMM.V23.5
R. Barker
The growth of e-banking as financial institutions encourage customers to do online banking transactions opened opportunities for criminals and sophisticated fraudsters to perpetrate and abuse customers in their social, cyber and physical worlds. This emphasises the need for communication and knowledge sharing by the financial service industry to empower customers in identifying dynamic fraud from genuine customer behaviour. The boundary of liability with respect to fraudulent e-banking transactions is shifting from the banking industry to the customer, with the emphasis on concepts like co-liability. Despite continuous efforts by the financial industry to increase customer awareness, the dominating lack of clarity about when clients have acted negligently has become problematic, which can lead to loss of customer trust and a demand for better security. This article addresses the lack of research on this through a critical analysis of knowledge management to enhance security and customer trust in e-banking. The study investigates fraud prevention and available e-security measures, the legal consequences on co-liability to negate these potential negative consequences to the benefit of both the financial industry and the customer, and proposes a conceptual theoretical framework for e-banking fraud prevention and co-liability through proactive communication.
{"title":"Knowledge management to prevent fraudulent e-banding transactions","authors":"R. Barker","doi":"10.18820/24150525/COMM.V23.5","DOIUrl":"https://doi.org/10.18820/24150525/COMM.V23.5","url":null,"abstract":"The growth of e-banking as financial institutions encourage customers to do online banking transactions opened opportunities for criminals and sophisticated fraudsters to perpetrate and abuse customers in their social, cyber and physical worlds. This emphasises the need for communication and knowledge sharing by the financial service industry to empower customers in identifying dynamic fraud from genuine customer behaviour. The boundary of liability with respect to fraudulent e-banking transactions is shifting from the banking industry to the customer, with the emphasis on concepts like co-liability. Despite continuous efforts by the financial industry to increase customer awareness, the dominating lack of clarity about when clients have acted negligently has become problematic, which can lead to loss of customer trust and a demand for better security. This article addresses the lack of research on this through a critical analysis of knowledge management to enhance security and customer trust in e-banking. The study investigates fraud prevention and available e-security measures, the legal consequences on co-liability to negate these potential negative consequences to the benefit of both the financial industry and the customer, and proposes a conceptual theoretical framework for e-banking fraud prevention and co-liability through proactive communication.","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43848137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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