Arts and the Market最新文献

{"title":"Attending live music events with a visual impairment: experiences, accessibility and recommendations for the future","authors":"C. Castle, Karen Burland, A. Greasley","doi":"10.1108/aam-04-2022-0015","DOIUrl":"https://doi.org/10.1108/aam-04-2022-0015","url":null,"abstract":"PurposeThe current article focuses on the experiences of live music event attendees with visual impairment (VI). It outlines the factors which impact on the accessibility of events and considers how accessibility might be improved for these individuals.Design/methodology/approachThe article reports on findings from a mixed-methods project utilising a structured interview study (N = 20) and an online survey (N = 94). Interview data were analysed using Interpretative Phenomenological Analysis, providing in-depth insight into participants’ experiences before and during events. Quantitative survey data were analysed descriptively and statistically, and Thematic Analysis of open-ended responses was carried out.FindingsAttendance at live events varied amongst participants, and so too did the factors impacting on their attendance. Challenges were identified in relation to several key areas: accessing information and tickets, experiences with staff, navigation and orientation, and the use and availability of disabled facilities and specialist services.Originality/valueThis article is the first to offer in-depth exploration of music event accessibility for individuals with VI. It builds on existing research which has considered the experiences of deaf and disabled attendees but has not yet offered adequate representation of individuals with VI. The article offers practical recommendations for venues and organisers seeking to ensure accessible events for all and contributes to the wider discourse surrounding inclusivity at music, arts and cultural events.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44981335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Artists’ production sensibilities within the dynamics of an emerging art market","authors":"E. Genc, Mehmet Okan","doi":"10.1108/aam-04-2021-0010","DOIUrl":"https://doi.org/10.1108/aam-04-2021-0010","url":null,"abstract":"PurposeThis study aims to understand the characteristics and formation of artists’ production sensibilities and relations with other actors within an emerging hybrid art market structure.Design/methodology/approachTo unravel senses and map out relationships and structures in the context of this study, qualitative methods, including in-depth interviews and analysis of secondary data sources, were applied.FindingsThe authors describe three art production sensibilities and market-based relationship logics rooted in the artist and the artwork’s diverse role in the market.Practical implicationsThe findings suggest that artistic sensibilities motivate managers working in the hybrid art market to develop a more nuanced positioning of artists and their creative outputs to improve harmony and collaboration.Originality/valueThis study demonstrates that the hybrid structure of art markets allows for the harmonious separation and collaboration of non-market (artistic) and market logics. This study uncovers how artists combine their non-market creative position with market needs in the process of marketization and hybridization.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42053098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of institutional relationships in shaping the career development of emerging artists","authors":"I. Fillis, Boram Lee, I. Fraser","doi":"10.1108/aam-04-2022-0021","DOIUrl":"https://doi.org/10.1108/aam-04-2022-0021","url":null,"abstract":"PurposeThe authors consider the role of institutional relationships in providing an exhibition as a launching platform for emerging artists to develop their careers, as well as contributing to the broader creative economy. The authors view this as an entrepreneurial intervention in challenging the status quo through its potential to stimulate artist career development.Design/methodology/approachData were collected using a case study approach in order to understand the complex inter-relationships between stakeholders of an emerging artists' exhibition at a well-known art institution. A total of 26 interviews were held with a selection of the exhibiting artists, artists from previous years' exhibitions, institution staff, the exhibition selection panel and major prize givers.FindingsThe main relationship value created by the institution as perceived by the exhibiting artists was high-level publicity and exposure of their work. Related benefits such as the potential to build career-enhancing networks were also emphasised. Some of the artists interviewed were aware of the art market structure and how they could create and sustain value within it. Others expressed a lack of awareness of and interest in its operationalisation where more assistance from the institution could help.Research limitations/implicationsThis research focussed on the institutional relationships relating to one organisation, albeit one which leads the way in terms of helping to accelerate emerging artist careers. However, best practice lessons emerge from the research in terms of informing similar institutions elsewhere. The authors move beyond quantitative measurement of cultural value activities in developing in-depth qualitative insight into these relationships so that more nuanced understanding is revealed.Practical implicationsThere is a need to develop pathways to assist new graduates and for a more strategic focus by art institutions to help develop their careers by creating and sustaining impact and engagement in the marketplace. This will be of interest to policy makers in helping to shape programmes of assistance in the future beyond the art institution. The authors also uncover broader cultural value impacts beyond the exhibition site where these institutional relationships can contribute positively to health and well-being.Originality/valueThe exhibition is one of only a very limited number of similar events throughout the UK and can be viewed as a successful entrepreneurial intervention.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48368252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Art of using music-product congruence and lyrics in radio-ads","authors":"Devika Vashisht","doi":"10.1108/aam-02-2021-0004","DOIUrl":"https://doi.org/10.1108/aam-02-2021-0004","url":null,"abstract":"PurposeThis research aims to exhibit the impacts of vocal music vs instrumental music on ad-recall from the perspectives of attention and elaboration.Design/methodology/approachA 2 music-product congruence (congruence vs incongruence) × 2 music lyrics (lyrics vs no lyrics) between-subject measures design is used. 180 management students participated in the study. A 2 × 2 between-subjects ANOVA is used to test the hypotheses.FindingsResults showed that the instrumental rendition of an ad-song prompted higher ad-recall over the vocal variant. The instrumental rendition provoked the subjects to create the verses or lyrics in their minds, prompting superior recall. Further, it was found that a music-product congruent ad resulted into higher ad-recall than an incongruent ad. Moreover, for a congruent ad condition, the instrumental version of ad-song resulted into higher ad-recall than the vocal version of ad-song. On the other hand, for an incongruent ad condition, the instrumental version as well as the vocal version of ad-song resulted into same level of ad-recall.Research limitations/implicationsThe study offers important implications for marketers and advertisers in terms of effective ad-designing and execution considering lyrics and music-product congruence as important factors in the context of radio advertising.Originality/valueSince very little research has been done focusing on the combined effect of music lyrics and music-product congruence relationship on ad-recall from attention and elaboration perspectives, this paper scores as a pioneering study of its kind in India.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43773906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reviewer information and advertisement format: impact on watching a new movie release","authors":"J. Fogel, Prajwal Prabhu","doi":"10.1108/aam-10-2021-0059","DOIUrl":"https://doi.org/10.1108/aam-10-2021-0059","url":null,"abstract":"PurposeThis study aims to analyze the association of information technology and non-information technology reviewer information and advertisement format, and also demographics and theory of planned behavior variables for watching a new movie release.Design/methodology/approachThe authors surveyed 809 college students about various advertisement topics of traditional media/print, Internet, social media, and both print and online reviews.FindingsFor advertising, outdoor billboards and YouTube video were each positively associated with watching a new movie release while reviewer information of critic reviews in print, critic reviews online, and user reviewers were each not associated with watching a new movie release. For race/ethnicity, Hispanics were positively associated with watching a new movie release while South Asians were negatively associated with watching a new movie release. For theory of planned behavior variables, behavioral control and intentions were each positively associated with watching a new movie release.Practical implicationsIn conclusion, movie production companies should dedicate large portions of their advertising budget to YouTube and outdoor billboard advertising. Also, movie production companies should continue to advertise and possibly even tailor advertising to Hispanics.Originality/valueThis is the first study for watching a new movie release to simultaneously include predictors of advertisement format including from many types of social media platforms, reviewer information whether from professional critics or user reviews, and the theory of planned behavior.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46925967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reflections on the impact of informal sector tourism on indigenous Namibian Craft processes","authors":"B. Beamer, Kimberly Gleason","doi":"10.1108/aam-05-2020-0015","DOIUrl":"https://doi.org/10.1108/aam-05-2020-0015","url":null,"abstract":"Purpose The purpose of this study is to use a spreadable form of creative expression, bookwork, to illustrate the encroachment upon the indigenous craft process of Namibian master crafters. In addition, the authors hope to inspire a dialogue regarding the value of interdisciplinary research between the arts and business and promote creative expression as scholarly output that can provide additional depth to research topics in business.Design/methodology/approach This study introduces bookwork as a research technique used to convey insights regarding the consequences to master crafters and indigenous craft practices arising from the economic activities of informal sector tourists as “outsiders” – those external to the indigenous Namibian Craft community.Findings In this paper, the authors convey the manner in which outsiders (such as tourists) permanently influence the traditional craft culture of indigenous communities in a largely unexplored cultural ecological niche in Namibia by purchasing low cost, easily mass produced, yet inauthentic brightly colored objects. It is likely that craft processes designed for revenue generation will encroach on the role of the master crafters in Namibian society and permanently redirect creative activities away from the indigenous practices.Research limitations/implications The researchers acknowledge the biases they have, as outsiders, in their perception of Namibian master crafters and craft practices.Social implications The human capital of the master crafters of Namibia is being eroded and traditional craft practices are being distorted due to incentives created by tourist preferences for cheap, inauthentic replicas of the master crafters’ work.Originality/value While some business disciplines, such as marketing, have incorporated the arts into their research, the use of creative expression in many business disciplines has been limited. The authors are the first to use bookwork to explore academic business research questions as per their knowledge. In addition, this study provides a new perspective, that of the outsider, in assessing how tourism impacts traditional Namibian Craft processes.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47399523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“We need to keep making stuff, regardless of what the situation is”: creativity and the film festival sector during COVID-19","authors":"Stuart Richards, Jessica Pacella","doi":"10.1108/aam-11-2021-0061","DOIUrl":"https://doi.org/10.1108/aam-11-2021-0061","url":null,"abstract":"PurposeIn-person film festival experiences have faced uncertain futures since the spread of COVID-19. Snap-lockdowns, unclear and rapidly changing rules to public density allowances in theatres, distribution and challenges of “working-from-home” have become prominent issues to creative and cultural workers employed within the film festival ecosystem. The purpose of this paper, drawing from a series of interviews with film festival directors, organisers and workers within Australia, offers insight into the working lives of those employed within the film festival sector during 2020.Design/methodology/approachUsing the research team's existing professional networks and a targeted approach of participant recruitment, this paper draws upon interview data from 5 semi-structured interviews with participants located in various Australian capital cities, who were working in the film festival sector during 2020. Participants were all mid-career, having at least 5 years of employment experience within the film festival ecosystem (directors, programmers and content creators) as well as having experience in other adjacent cultural and creative work.FindingsThe results in this study highlight common concerns of the legacy precarity has on professional and creative practice for those engaged in creative and cultural work, but also of unusual and unexpected opportunities for creativity and new film festival delivery beyond the dominant mode of in-theatre only experience pre-COVID-19.Originality/valueThe originality of this study lies in its qualitative exploration of the various employment experiences of Australian film festival workers during COVID-19.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43234488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Skills for Performance: a framework for assessing current and future digital skills needs in the performing arts sector","authors":"Aleksandra Webb, James Layton","doi":"10.1108/aam-09-2021-0054","DOIUrl":"https://doi.org/10.1108/aam-09-2021-0054","url":null,"abstract":"PurposeThe COVID-19 pandemic has accelerated the need to embrace digital ways of producing work and reaching audiences in the hard-hit sectors such as performing arts. In the context of post-pandemic recovery, this paper explores the notion of digital performance and proposes a framework for categorisation of digital skills currently associated with the digital making and sharing of performance work. It also aims to review the current digital skills offering in the performing arts training at Scottish universities and suggests strategies to drive accelerated digital skills development in performance education.Design/methodology/approachLiterature on digitalisations, digital skills and digital performance have been reviewed to provide the context and inform the proposed Digital Skills for Performance Framework. Subsequently, a pilot desk-based study selected 15 Scottish Higher Education Institutions in the area of performance and analysed their publicly available programme documentation for the presence of digital skills.FindingsWhile all of the programme specifications mentioned the use of “digital portfolios” and “digital performance”, there was little specific detail concerning “baseline” (transferable) and “specific” (technical) digital skills such as competency in the use of specific technologies. More notably, there was a complete absence of content relating to digital aesthetic identity.Originality/valueUpskilling future performance makers in digital competencies seems particularly important at present. This paper offers a useful categorisation of the digital skills in performing arts context, which higher education programmes can use to update their curricula, prepare the work-ready graduates and explore technological opportunities for the sector's long-term post-pandemic recovery.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48265188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context","authors":"Verdiana Chieffi, Marco Pichierri, A. Peluso, C. Collu, G. Guido","doi":"10.1108/aam-09-2021-0052","DOIUrl":"https://doi.org/10.1108/aam-09-2021-0052","url":null,"abstract":"PurposeThis study investigates the transmission of art-related aspects (i.e. art products or services and people's experiences at museums) via word-of-mouth (WOM) from a personality perspective. Specifically, the study explores the effects of the Big Five personality traits (based on the five-factor model) and market mavenship (i.e. the propensity to provide general marketplace and shopping information) on intention to spread WOM in the art context.Design/methodology/approachData were gathered through two field surveys, conducted via a structured questionnaire and analyzed using multiple regression analysis.FindingsResults indicate that extraversion is the only Big Five personality trait that increases WOM intention (e.g. by talking to others about a visit to a museum). Market mavenship also increases such an intention (e.g. by talking to others about art services).Practical implicationsThe study's findings could motivate arts managers to formulate and/or refine segmentation strategies around their consumers' personality traits, since these variables may differently motivate them to spread art-related WOM. The findings may also help companies and institutions operating in the art industry to design communication strategies oriented around their consumers' personality type to appropriately connect with different groups of customers based on their innate human drives.Originality/valueThis is the first study to assess the effects of Big Five personality traits and market mavenship on WOM intention in the art context, thus expanding scholarly understanding of psychological drivers behind arts-related WOM.","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48306875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Editorial: exploring cultural consumption and brands: evolving methods and insights","authors":"B. Walmsley, Laurie A. Meamber","doi":"10.1108/aam-10-2021-056","DOIUrl":"https://doi.org/10.1108/aam-10-2021-056","url":null,"abstract":"This regular issue once again displays the diversity of research issues, methodologies, and authors in the domain of arts and the market. It comprises a truly international selection of scholars and showcases, in particular, the ever-growing momentum in aspects of audience research and the ongoing interest in arts and cultural consumption. To set the tone, the issue begins with “Art collecting as consumption and entrepreneurial marketing as strategy” by Ian Fillis and Kim Lehman, which utilizes biographical methods combined with in-depth interviews and participant observation to study the strategy and impact of an art entrepreneur in the context of a privately funded museum in Tasmania, Australia. Using thematic andmetaphor analysis of depth-interviews in Finland, SaaraMoiso’s article “Expectation of being affected: an enactive perspective of spectators’ expectations of contemporary dance” highlights the active and sensory nature of performance. Based on a range of creative methods, Moiso’s pioneering work explores audience expectations and interests when attending contemporary dance performances from a range of complementary perspectives and draws out implications formanaging audience expectations and engagement. Steven Hadley is also interested in how audiences’ cultural experiences are shaped. In his article “Artists as cultural intermediaries? Remediating practices of production and consumption”, Hadley explores the notion of the artist as a cultural intermediary, which he defines as an actor “occupying the conceptual space between production and consumption in an artistic process”. Based on interviews with British folk artists, Hadley finds that artists’ ability and willingness to engage in processes of intermediation are predominantly determined by their “sense-of-self-as-artist” and shaped by Romantic ideas of artistic autonomy – in this case the belief that artistic production should remain independent from external forces to preserve its aesthetic value. The audience experience remains in scope as the contribution from Claudia Maria Cacovean, Alessandro Peluso and Ioan Pl aiaș again investigates how audiences’ experiences can be positively influenced. In their article on consumer satisfaction in Romanian theatres, the authors explore the chain of relationships between service attributes, consumers’ perceived benefits, fulfilment of personal goals, satisfaction judgements and future intentions. There are very few quantitative investigations into audience satisfaction in the performing arts, and this study provides a number of fresh insights into how theatres and other cultural venues can enhance audiences’ satisfaction, highlighting the vital role of augmented or peripheral services. It also demonstrates how increased satisfaction can drive up loyalty by positively influencing future ticket buying decisions. The study thus develops current knowledge of how consumers think and behave with respect to the performing arts. The following artic","PeriodicalId":42080,"journal":{"name":"Arts and the Market","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2021-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41908552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}