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SAMARA FM TULUNGAGUNG RADIO MARKETING COMMUNICATION STRATEGY IN ATTRACTING ADVERTISERS 萨马拉调频电台的营销传播策略吸引广告主
Pub Date : 2021-10-20 DOI: 10.38073/wasilatuna.v4i2.559
Yunita Indinabila
Abstract Radio is a mass media that has existed for a long time and survived until now. Although many other information and entertainment media appear along with the times, radio still has its fans. To find out the marketing communication strategy implemented by Radio Samara FM Tulungagung in increasing the interest of advertisers. To find out the obstacles faced by Radio Samara FM Tulungagung in implementing marketing communication strategies to increase the interest of installers. To find out the solution from the head of Radio Samara FM Tulungagung in implementing a marketing communication strategy. This research uses a qualitative research approach. Based on the level of explanation, this research is called descriptive research. The data in this study consists of two types, namely primary data and secondary data. In this study, the primary data source was an employee of Samara FM Tulungagung Radio.
摘要广播是一种存在了很长时间的大众传播媒介,一直延续至今。尽管许多其他的信息和娱乐媒体随着时代的发展而出现,但广播仍然有它的粉丝。找出萨马拉调频电台在提高广告主兴趣方面所采取的营销传播策略。找出Samara FM Tulungagung电台在实施营销传播策略时所面临的障碍,以提高安装商的兴趣。从萨马拉调频电台的负责人那里找到实施营销传播策略的解决方案。本研究采用定性研究方法。基于解释的层次,这种研究被称为描述性研究。本研究的数据包括两种类型,即主要数据和次要数据。在本研究中,主要数据来源是Samara FM Tulungagung电台的一名员工。
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引用次数: 0
SYSTEMATIC PRODUCTION MANAGEMENT OF KEMBANG ATI PROGRAM ON MADU TV 麻都电视台《坎邦ati》节目的系统制作管理
Pub Date : 2021-10-20 DOI: 10.38073/wasilatuna.v4i2.558
Mohammad Rofiuddin
Abstract Kembang Ati is a spiritual siraman program by ustadz and leading scholars in Kediri to open people's insights about religion, which is packaged interactively, with studio audiences and viewers at home that will make the da'wah atmosphere feel fluid and entertaining. In the program, a good production process is certainly needed in producing a quality program, therefore it takes a process that is full of preparation and careful and directed planning so that it can produce quality impressions.  What is the series of production processes for the Kembang Ati program on Madu Tv? What are the supporting factors and inhibiting factors in the production process of the Kembang Ati program on Madu Tv? The type of research in this research is field research. The goal is to describe and express (to describe and explore).
【摘要】《康邦阿提》是由ustadz和凯迪里的知名学者共同制作的一款精神西曼节目,旨在打开人们对宗教的见解,通过互动的方式包装,让演播室观众和在家的观众都能感受到康邦阿提的流动和娱乐氛围。在节目中,要制作出高质量的节目,当然需要一个好的制作过程,因此,它需要一个充满准备和仔细而有指导的计划的过程,这样才能产生高质量的印象。玛都电视台的《克邦阿提》系列节目的制作流程是怎样的?麻都电视台《克邦阿提》节目制作过程中有哪些支持因素和抑制因素?本研究的研究类型是实地研究。目标是描述和表达(描述和探索)。
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引用次数: 0
THE BASIC PRINCIPLES OF THE IDEAL ISLAMIC SOCIETY (KHAIR UMMAH) IN MAINTAINING RELIGIOUS SOLIDARITY IN THE ISLAMIC WORLD. 理想的伊斯兰社会的基本原则(khair ummah)在维护伊斯兰世界的宗教团结。
Pub Date : 2021-10-20 DOI: 10.38073/wasilatuna.v4i2.556
Abdul Syukur
Abstract Every Muslim is obliged to invite others to the good and forbid them from bad deeds. In the Qur'an, Allah SWT mentions the characteristics of khairu ummah.  Khairu ummah can be a glorious achievement for Muslims as illustrated in the verse of Allah above if the characteristics of khairu ummah are fulfilled. There are at least three characteristics that must be fulfilled, namely amar ma'ruf, nahi mungkar, and faith in Allah.  This research uses a qualitative research approach based on its characteristics with the category of library research.
每个穆斯林都有义务邀请别人做好事,禁止他们做坏事。在《古兰经》中,安拉提到了khairu ummah的特征。如上文安拉的诗句所示,如果满足了安拉的特点,安拉的善举对穆斯林来说是一项光荣的成就。至少有三个特征必须实现,即amar ma'ruf, nahi mungkar和对安拉的信仰。本研究以图书馆研究为研究范畴,根据其特点,采用定性研究方法。
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引用次数: 0
SYMBOLIC INTERACTION OF ARAB ETHNICITY AS A CULTURAL IDENTITY IN A MULTICULTURAL SOCIETY 多元文化社会中阿拉伯族群作为一种文化认同的象征性互动
Pub Date : 2021-10-20 DOI: 10.38073/wasilatuna.v4i2.562
Riesta Ayu Oktarina
Abstract Identity also needs to be built to be able to make a character or identification. The more identities created, it can also become known in the community. Ethnic Arabs have an identity as an identifier as a symbol of Arab ethnicity. The method to be used in this study is qualitative, while the approach is phenomenology. The type of qualitative research based on the type of literature or data collection research library can be obtained through relevant sources, books, research journals or conceptuals that have a close relationship with ethnic Arabs there are 2 symbols, namely: Use the surname dadalam full name. Surnames and Gamis Wear, The values contained in religion include having a good impression, having a reputation, loyalty, social class, and social moral standards.
身份也需要被建立,从而能够创造一个角色或身份。创建的身份越多,它也可以在社区中为人所知。阿拉伯民族有一种身份,作为阿拉伯民族的标识符和象征。本研究采用定性方法,而现象学方法。定性研究的类型根据文献或资料收集的类型研究图书馆可以通过相关来源,书籍,研究期刊或概念,有密切关系的阿拉伯民族有2个符号,即:使用姓氏达达拉姆全名。宗教所包含的价值观包括给人留下好印象、拥有声誉、忠诚、社会阶层和社会道德标准。
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引用次数: 0
DALWA SYARI'AH HOTEL COMMUNICATION STRATEGY IN IMPROVING THE QUALITY OF SERVICE TO GUESTS 达尔瓦伊斯兰酒店在提高对客人服务质量方面的沟通策略
Pub Date : 2021-04-30 DOI: 10.38073/wasilatuna.v4i1.554
Mochammad Arkansyah
Abstract The principle of the shari'ah era is now one of the innovations in the hospitality business. This principle of shari'ah can be used as a characteristic of a hotel, the development of a hotel based on shari'ah has not become a fairly popular business but it is believed that the development of this shari'ah-based hotel will experience a fairly drastic increase due to the current level of awareness of shari'ah. The purpose of this study is to describe how the communication strategy used by Hotel Dalwa Syari'ah in improving the quality of service to its guests and how the forms of communication used by Hotel Dalwa Syari'ah. In addition to answering the problem, this writing uses descriptive methods of analysis. Which is a procedure as research produces descriptive data in the form of written or spoken words from observable people and behaviors. The subject of this study is the relationship of Hotel Dalwa Shari'ah Bangil, Pasuruan. While the object of this research is the Strategy of Communication Hotel Dalwa Syari'ah in building image.
伊斯兰教法时代的原则现在是酒店业的创新之一。shari'ah的这一原则可以作为酒店的一个特点,基于shari'ah的酒店的发展并没有成为一个相当受欢迎的业务,但相信这种基于shari'ah的酒店的发展将经历一个相当急剧的增长,由于目前对shari'ah的认识水平。本研究的目的是描述Dalwa Syari'ah酒店如何使用沟通策略来提高对客人的服务质量,以及Dalwa Syari'ah酒店如何使用沟通形式。除了回答问题之外,本文还使用了描述性的分析方法。这是一个研究过程,从可观察到的人和行为中以书面或口头的形式产生描述性数据。本研究的主题是酒店达尔瓦Shari'ah Bangil, Pasuruan的关系。而本研究的对象是达尔瓦·叙利亚酒店在形象塑造中的传播策略。
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引用次数: 0
DAKWAH STRUKTURAL HABIB ALI ALWI BIN THOHIR SEBAGAI WAKIL RAKYAT PADA PARLEMEN PEMERINTAHAN 结构哈比卜·阿尔维·本·托希尔担任政府议会议员
Pub Date : 2021-04-30 DOI: 10.38073/wasilatuna.v4i1.560
M Iqbal Dewantara
Abstrak Dakwah merupakan yang gerakan ini tidak lain bertujuan untuk terciptanya masyarakat yang beriman, bertakwa dan sejahtera. Teknik ataupun seni dalam penyampaian dakwah dapat berupa metode pendekatan-pendekatan struktural maupun kultural. Kedua pendekatan tersebut diibaratkan sebagai dua pasang kaki dan tangan yang saling menyempurnakan. Pendekatan struktural merupakan pendekatan dakwah dengan memanfaatkan kekuatan struktur organisasi. Kiprah dakwah dalam birokrasi yang dilakukan oleh Drs Habib Ali Alwi merupakan sebuah proses pentransferan nilai-nilai ajaran Islam dengan cara memanfaatkan profesi pekerjaan. Menanamkan pemahaman bahwa Islam adalah agama yang rahmatan lil alamin bagi kalangan birokrat adalah tujuan utamanya. Sehingga dapat tercipta birokrat-birokrat yang selalu menjunjung tinggi nilai-nilai ke Islaman pada setiap kebijakan yang lahir.
“无达瓦”是一场旨在建立一个忠诚、谨慎和繁荣的社会的运动。传教的技术或艺术可以是一种结构和文化方法。这两种方法被描述为两对腿和手的完美结合。结构方法是一种挑战,利用组织结构的力量。Kiprah在Drs Habib Ali Alwi的官僚主义中是一个利用职业职业来转移伊斯兰教义价值观的过程。向官僚们灌输伊斯兰教是一种保守的宗教。因此,官僚们可以创造出来,他们总是在任何出生的政策上维护叙利亚的价值观。
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引用次数: 0
DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA 社交媒体上政治传播媒体的数字化策略
Pub Date : 2021-04-30 DOI: 10.38073/wasilatuna.v4i1.555
E Rizky Wulandari
Abstract This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses qualitative approaches and case study methods.
摘要本研究旨在探讨在数字媒体存在的今天,媒体时代的政治传播策略。掌握数字媒体是不断变化的社会所需要的最新技术。社交媒体正在成为立法候选人更多使用的媒体,因为它对政治候选人所希望的潜在选民有针对性的影响。成功传播政治的传播策略需要几个相关的策略,无论是直接的还是通过社交媒体的方法。本研究方法采用定性方法和案例研究法。
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引用次数: 1
SEMIOTICS ADVERTISING TOURISM TO BROMO THROUGH CV INSTAGRAM POSTS. INHABIT RAYA GROUP 符号学通过instagram上的简历向bromo宣传旅游。海特拉亚集团
Pub Date : 2021-04-30 DOI: 10.38073/wasilatuna.v4i1.552
M. Nashoihul Ibad
Abstract  This article explores the semiotics of CV's Instagram content. Huni Raya is a medium of advertising travel services that it offers to internet users / to obtain consumers. This research aims to uncover the persuasive meaning of CV Instagram posts. Huni Raya to attract tourist consumers to Bromo. This research included qualitative research using John Fiske's semiotics theory. The analysis unit studied is a persuasive message in a CV Instagram post. Huni Raya, Representative from the point of view of photography results and the meaning that Bromo Tourism is beautiful and beautiful so it is very good for tourists to visit. Data was obtained using observation, interviews, and studies of relevant literature by the formulation of the problem. Based on the data obtained, the results of this study explain the meaning of persuasive messages in CV post ads. Huni Raya shows the beauty and beauty of Bromo is very worthy to be used as a tourist spot. Tourism in Bromo some values make tourists can feel the natural nuances, the beauty of sunrise, tranquility, refreshing the brain. The results of advertising photography on Instagram CV. Huni Raya is good enough and satisfying to attract consumers to Bromo.  
本文探讨了CV Instagram内容的符号学。Huni Raya是一种为互联网用户提供旅游服务广告的媒介,以获得消费者。本研究旨在揭示CV Instagram帖子的说服意义。Huni Raya吸引游客到Bromo消费。这项研究包括使用约翰·菲斯克的符号学理论进行定性研究。所研究的分析单元是Instagram上的简历帖子中的有说服力的信息。Huni Raya代表从摄影结果和意义的角度认为Bromo旅游是美丽和美丽的,所以非常适合游客参观。数据是通过观察、访谈和对相关文献的研究获得的。根据所获得的数据,本研究的结果解释了CV职位广告中说服性信息的含义。Huni Raya显示了Bromo的美丽和美丽是非常值得作为旅游景点使用的。在布罗莫旅游的一些价值让游客可以感受到自然的细微差别,日出之美,宁静,提神醒脑。Instagram上广告摄影的结果CV。Huni Raya足够好,足以吸引消费者到Bromo。
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引用次数: 0
PENGARUH DIGITAL STORY TELLING SEBAGAI WHATSAPP STORY EFESIENSI PENINGKATAN DAKWAH
Pub Date : 2021-04-30 DOI: 10.38073/wasilatuna.v4i1.553
Reiza Praselanova, M.Ayub Syafii
Abstrak Fokus penelitian untuk mengetahui efisiensi penggunaan whatsApp Story penyampaian dakwah di jamaah Persyadha Surabaya. Tujuan dan pengunaan         dari  penelitian ini strategi komunikasi yang digunakan dalam penyampaian materi dakwah. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pengambilan data studi pustaka dan studi lapangan kuisioner (pengedaran angket).  
摘要研究重点是了解在泗水jamaah Persyadha上dakwah使用whatsApp故事的效率。这项研究的目的和运用是在传播布道材料中使用的沟通策略。这类研究采用定量研究方法,采用库和问卷研究的数据检索。
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引用次数: 1
Komunikasi Resolusi Intoleransi Beragama Di Media Sosial 社交媒体上的宗教不容忍决议
Pub Date : 2021-02-08 DOI: 10.38073/wasilatuna.v3i1.360
Reiza Praselanova
Media Sosial telah menjadi sangat berpengaruh bagi kehidupan sosial. Penggunaannya tidak lagi sekedar untuk berinteraksi sosial tapi sangat efektif untuk menyebarkan pemahaman tertentu. Media sosial telah menjangkau masyarakat luas sampai pelosok desa. Keanekaragaman latar belakang budaya dan agama pengguna media sosial tidakm hanya masyarakat Indonesia bahkan bangsa darin negara lain. Keanekaragaman ini berpotensi terjadinya intoleransi dan menimbulkan konflik. Isu agama yang paling sensitive sehingga mudah menimbulkan perdebatan dan ujaran kebencian terhadap umat agama lain di media sosial. Komunikasi resolusi dibutuhkan untuk menangani banyaknya kasus intoleransi beragama di media sosial.
社交媒体对社交生活产生了巨大的影响。它不再仅仅是为了社会互动,而是为了传播某种理解而非常有效。社交媒体已经渗透到农村地区。社交媒体用户的文化和宗教背景的多样性不仅仅是印尼人,甚至是其他国家的人。这种多样性是不容忍和冲突的潜在来源。最敏感的宗教问题很容易在社交媒体上对其他宗教人士进行辩论和仇恨言论。处理社交媒体上许多宗教不容忍案件需要决议。
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引用次数: 4
期刊
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
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