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Technical Analysis and Overview of Creativity and Innovation, with Emphasis on Their Impact for Improving the Business 技术分析和创意和创新的概述,强调他们对改善业务的影响
Pub Date : 2018-04-01 DOI: 10.12816/0051213
Kamal Nain Chopra
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引用次数: 2
Determinants of Tourism Destination Image (TDI) and Its Effect on Tourists Satisfaction and Future Travel Behavior Intention a Survey of Northern Historic Sites, Amhara Region, Ethiopia 旅游目的地形象的决定因素及其对游客满意度和未来旅游行为意愿的影响——对埃塞俄比亚阿姆哈拉地区北部历史遗迹的调查
Pub Date : 2018-04-01 DOI: 10.12816/0045819
B. Aniley
Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country, region, or locality has become vital. It is important for the destination country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. Consequently, destination image studies are becoming the growing concerns to destination marketers, particularly to fill the gaps prevailing in creating a competitive destination, offering a satisfying tourist experience, and increasing the likelihood of repeat future visit. This research is being carried out to explore: (1) the factors that affect tourism destination image of Amhara region historic; and (2) the effects of these attributes over tourist satisfaction and future travel behavior intentions. In doing so, tourism marketers can strategically establish, reinforce and, if necessary, change the image of their destination by communicating the destinations’ important attractions. The quantitative research was used as a research method to assess historic sites’ destination image, and the structured questionnaire with face-to-face self-administrated survey was carried out to collect the empirical data. The descriptive analysis and explorative factor analysis, as well as Pearson’s correlation coefficient and multiple regression were applied for the analysis. The results showed that historic sites’ image is perceived by the foreign tourists as a tourist destination relating to six dimensions: ‘Tourist Leisure and Hospitality’, ‘Infrastructure’, ‘Natural attraction and Culture’, ‘Entertainment and Economy’, ‘Safety’, Accommodation and Environment’ and it also revealed that destination image is important to influence tourist satisfaction and future travel intention.
如今,随着信息的不断流动,世界变得越来越小,国家之间的旅游竞争也越来越激烈。这使得国家、地区或地方的营销变得至关重要。重要的是,目的地国家要发出正确的信号,让游客对目的地有正确的印象。一旦创建了映像,就很难对其进行更改。图像在目的地选择方面发挥着至关重要的作用,在这方面,由于旅游服务是无形的,据说图像比现实更重要。因此,目的地形象研究正成为目的地营销人员日益关注的问题,特别是为了填补在创造有竞争力的目的地、提供令人满意的旅游体验和增加未来重复访问可能性方面的普遍空白。本研究旨在探讨:(1)影响阿姆哈拉地区历史旅游目的地形象的因素;(2)这些属性对游客满意度和未来旅游行为意愿的影响。在这样做的过程中,旅游营销人员可以通过传达目的地的重要吸引力,战略性地建立、加强并在必要时改变目的地的形象。采用定量研究作为历史遗迹目的地形象评价的研究方法,采用结构化问卷和面对面的自我管理调查来收集实证数据。采用描述性分析、探索性因子分析、Pearson相关系数和多元回归等方法进行分析。结果表明,外国游客对历史遗迹形象的感知涉及“旅游休闲与接待”、“基础设施”、“自然吸引力与文化”、“娱乐与经济”、“安全”、“住宿与环境”六个维度,并揭示了目的地形象对游客满意度和未来旅游意愿的重要影响。
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引用次数: 0
Parents Perception of Advertisements Targeted towards Children 家长对儿童广告的看法
Pub Date : 2018-04-01 DOI: 10.12816/0045817
V. Agarwal
Purpose: The study aims at exploring the perception of parents towards advertisements for products for their children, ranging from fast food and candy to books and toys. In order to understand the parents’ perception, it is important to identify the sources of advertisements and the extent to which children are exposed to these sources. Design: The research to be conducted is descriptive in nature. Primary data which will be collected with the help of survey using a questionnaire. Population include parents and children who are exposed to advertisements aimed at children. The population is distributed across Bangalore and Kerala. Findings: It is evident that parents feel that television have the most impact on their children when it comes to advertisements followed by the internet. Television still seems to be the primary source of advertisements for children. The occupation of the parent also had an influence on what they perceived as the most important source. Among the various product categories, parents feel that fast food, sugary drinks and candy product companies target children and try to market their products to these children the most. When it comes to children, the study shows that there is a significant difference between what kind of advertisements that boys and girls like. Moreover, among the children who get an allowance or pocket money from their parents tend to spend it primarily on either candy or toys and books. Originality: This study explores the perception of parents towards advertisements for products for their children, ranging from fast food and candy to books and toys particularly in Bangalore and Kerala.
目的:本研究旨在探讨父母对儿童产品广告的看法,从快餐和糖果到书籍和玩具。为了了解家长的看法,确定广告的来源和儿童接触这些来源的程度是很重要的。设计:要进行的研究本质上是描述性的。原始数据将通过问卷调查收集。人群包括接触到针对儿童的广告的父母和儿童。人口分布在班加罗尔和喀拉拉邦。调查结果:很明显,父母认为电视对孩子的影响最大,其次是互联网。电视似乎仍然是儿童广告的主要来源。父母的职业对他们认为最重要的来源也有影响。在各种产品类别中,家长认为快餐,含糖饮料和糖果产品公司的目标是儿童,并试图向这些儿童推销他们的产品。当涉及到儿童时,研究表明男孩和女孩喜欢的广告类型存在显著差异。此外,从父母那里得到零用钱或零花钱的孩子往往主要把钱花在糖果或玩具和书籍上。创意:这项研究探讨了父母对孩子产品广告的看法,从快餐、糖果到书籍和玩具,尤其是在班加罗尔和喀拉拉邦。
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引用次数: 0
Impact of Brand Citizenship Factors towards Sales Force Motivation : A Conceptual Review on Financial Leasing Service Sector of Sri Lanka 品牌公民因素对销售人员动机的影响:斯里兰卡融资租赁服务业的概念回顾
Pub Date : 2018-04-01 DOI: 10.12816/0051204
D. M. R. Dissanayake, G. A. Sanka Jayampathi
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引用次数: 1
Application of Stochastic Frontier Production Function to Separate the Effect of Random Variation in Output from Inefficiency in the Agricultural Production of African Countries 应用随机前沿生产函数分离非洲国家农业生产中产出随机变化与低效率的影响
Pub Date : 2018-04-01 DOI: 10.12816/0051211
Kalu Ukpai Ifegwu, Joshua Olusegun Ajetomobi
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引用次数: 0
Headteachers’ Reward Systems and Teacher Work Engagement in Secondary Schools in Mbale Municipality 姆巴莱市中学校长奖励制度与教师工作参与
Pub Date : 2018-04-01 DOI: 10.12816/0045825
Abraham Elasu, Denis Sekiwu, D. K. Olema
The study investigated the relationship between Headteachers’ reward systems and Teacher Work engagement secondary schools in Mbale Municipality, Uganda. The study aimed at determining level of headteachers’ reward systems use, level of work engagement among secondary school teachers, and to establish the relationship between headteachers’ reward systems and teacher work engagement. Sequential explanatory mixed method design, specifically cross sectional survey design was employed. The study population was 467 and a sample of 215 respondents was drawn using purposive, simple and stratified sampling techniques. Data collected using questionnaires and interviews, was analyzed by use of descriptive, Pearson correlation analysis, and thematic analysis. It was established that headteachers’ reward systems use was moderate (M = 13.16, SD = 3.75); teacher work engagement was very high (M = 65.06, SD = 10.80); and a positive significant relationship (r = 0.38, p < .05) was observed between headteachers’ reward systems and teacher work engagement. Therefore, it was concluded that headteachers’ reward systems are very vital in enhancing work engagement among secondary school teachers.
该研究调查了乌干达姆巴莱市中学校长奖励制度与教师工作参与之间的关系。本研究旨在确定中学教师的奖励制度使用水平、工作投入水平,并建立校长奖励制度与教师工作投入之间的关系。采用序贯解释混合法设计,特别是横断面调查设计。研究人群为467人,采用有目的、简单和分层抽样技术抽取了215名受访者。通过问卷调查和访谈收集的数据,通过描述性、Pearson相关分析和专题分析进行分析。结果表明,班主任对奖励制度的使用是适度的(M = 13.16, SD = 3.75);教师工作敬业度非常高(M = 65.06, SD = 10.80);班主任奖励制度与教师工作投入之间存在显著的正相关关系(r = 0.38, p < 0.05)。因此,我们得出结论,校长奖励制度对提高中学教师的工作投入至关重要。
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引用次数: 1
Why Regional Economic Integrations of East African Countries Struggle to Succeed ? 东非国家区域经济一体化为何难以成功?
Pub Date : 2018-04-01 DOI: 10.12816/0051212
Getaneh Mihret Ayele
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引用次数: 0
Analysis of Barriers to Attracting Sponsors in Women’s Sport from the Viewpoint of Ahwaz City Executives 从阿瓦士市管理者的角度分析女子体育吸引赞助商的障碍
Pub Date : 2018-04-01 DOI: 10.12816/0045823
Ahmad Torfar, Salman Mandani
The aim of this study was to investigate barrier to sponsors’ attraction in women’s sports from the viewpoint of managers in Shiraz . This research is descriptive – survey and field survey .The statistical population of this research includes all the companies in Shiraz, whose number is equal to 600 companies and the staff of sports boards, which is equal to 26 sports teams . Based on the Morgan sample size, 220 companies and 26 sports teams were identified as a total of 246 individuals in this study . In this study, a standard Isdiary questionnaire ( 2010 ) was used which confirmed the formal and structural validity and reliability . In order to analyze the data of the present research, it was used the statistical methods of exploratory analysis and path analysis using SPSS and AMOS software . The results of the factor analysis indicated that in total, 4 barriers contained about 67% of variances . The results of this study indicated that media barriers with the effect 50% had the greatest impact on the barriers to attract sponsorship in women’s sports .Therefore, due to the necessity of barriers to attract the sponsor in women’s sport, it is recommended from the managers’viewpoint which the subjects about media barriers should be considered by authorities and sports boards in Ahwaz .
摘要本研究旨在从设拉子地区管理者的角度探讨女子体育吸引赞助商的障碍。本研究采用描述性调查和实地调查相结合的研究方法,本研究的统计人口包括设拉子地区所有企业600家企业和体育委员会工作人员26支运动队。根据摩根的样本大小,本研究确定了220家公司和26支运动队,共246个人。本研究采用标准的Isdiary问卷(2010),验证了形式效度和结构效度。为了对本研究的数据进行分析,采用了探索性分析和路径分析的统计方法,使用SPSS和AMOS软件。因子分析结果表明,4个障碍共包含67%的方差。本研究结果表明,媒体障碍对女子体育吸引赞助障碍的影响最大,影响率为50%。因此,鉴于女子体育吸引赞助商的障碍的必要性,从管理者的角度建议,阿瓦士当局和体育委员会应该考虑媒体障碍的问题。
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引用次数: 0
The Effect of Urbanization on Income Generating Capacity : The Mediating Role of Housing Problem 城市化对收入产生能力的影响:住房问题的中介作用
Pub Date : 2018-04-01 DOI: 10.12816/0051208
Melaku Debas, Besfat Dejen
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引用次数: 0
How to Measure Banks’ Efficiency ? Application of Data Envelopment Approach and Frontier Efficiency Analysis : An Overview 如何衡量银行效率?数据包络法与前沿效率分析的应用综述
Pub Date : 2018-04-01 DOI: 10.12816/0051207
Fentaw Leykun
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引用次数: 2
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Singaporean Journal of Business Economics and Management Studies
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