Pub Date : 2023-03-30DOI: 10.34104/ijma.023.0024032
The purpose of this paper is to predict the financial position and possibility of the ceramic industry in Bangladesh. This paper uses Altman’s Original Z-Score model for predicting the financial status of the companies. The study begins with a literature review of secondary data from articles, annual reports, periodicals, newspapers, and previous research papers, and the data was collected from the industry’s annual reports published on their websites. It investigated a total of 60 annual reports during the twelve years of the five ceramic industries namely; RAK, Shinepukur, Monno, Standard, and Fu-Wang ceramic which are listed in the Dhaka and Chittagong Stock Exchange Limited. The results showed that RAK, Fu-Wang, and Standard ceramics had a mean score greater than 2.99(safe zone) in about (75%), (41.67%), and (25%) of the year respectively. Among them, the rest of the two companies failed to reach the safe zone. On the other hand, in the grey area, the highest rate was 66.67% with Monno, and Standard ceramics at 50%. In contrast, the lowest rate was in the RAK ceramics. The percentage in the grey area denotes the moderate financial position of a company. Interestingly, the highest score in the distress zone was 33.33% with Shinepukur. And in none of the years, has Shinepukur reached the safe zone. In the distress area, RAK had the lowest rate 16.67% among the five companies. Overall, in total, 28.33% of the year, Z-score reached the safe zone, of which 37% had in the Grey Zone, and 34.6% had in the distress zone.
{"title":"Application of Altman’s Z-Score Model in Predicting Financial Distress of the Ceramic Industry: Evidence from Bangladesh","authors":"","doi":"10.34104/ijma.023.0024032","DOIUrl":"https://doi.org/10.34104/ijma.023.0024032","url":null,"abstract":"The purpose of this paper is to predict the financial position and possibility of the ceramic industry in Bangladesh. This paper uses Altman’s Original Z-Score model for predicting the financial status of the companies. The study begins with a literature review of secondary data from articles, annual reports, periodicals, newspapers, and previous research papers, and the data was collected from the industry’s annual reports published on their websites. It investigated a total of 60 annual reports during the twelve years of the five ceramic industries namely; RAK, Shinepukur, Monno, Standard, and Fu-Wang ceramic which are listed in the Dhaka and Chittagong Stock Exchange Limited. The results showed that RAK, Fu-Wang, and Standard ceramics had a mean score greater than 2.99(safe zone) in about (75%), (41.67%), and (25%) of the year respectively. Among them, the rest of the two companies failed to reach the safe zone. On the other hand, in the grey area, the highest rate was 66.67% with Monno, and Standard ceramics at 50%. In contrast, the lowest rate was in the RAK ceramics. The percentage in the grey area denotes the moderate financial position of a company. Interestingly, the highest score in the distress zone was 33.33% with Shinepukur. And in none of the years, has Shinepukur reached the safe zone. In the distress area, RAK had the lowest rate 16.67% among the five companies. Overall, in total, 28.33% of the year, Z-score reached the safe zone, of which 37% had in the Grey Zone, and 34.6% had in the distress zone.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81881666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.38203/jiem.023.1.0063
Nam Nguyen Danh, L. Uong
This study investigates the influence of personality traits on positivity at work and officer performance at the district-level administrative agency in Hanoi. Based on the information obtained from 420 officers, the structural equation model was adopted to assess the impact of the Big Five model of personality on positivity at work and job performance. The results showed a positive relationship between personality traits, positivity at work, and job performance. At the same time, positivity at work positively impacts officers’ job performance. These findings suggest recommendations for district-level administrative agencies to enhance positivity at work and improve officers’ performance. This paper provides empirical evidence of the role of the Big Five model of personality. In addition, this study can serve as a reference for further research on organizational behavior in both public and private organizations.
{"title":"The impact of personality traits on positivity at work and job performance of officers – An empirical investigation at the district-level administrative agency in Hanoi","authors":"Nam Nguyen Danh, L. Uong","doi":"10.38203/jiem.023.1.0063","DOIUrl":"https://doi.org/10.38203/jiem.023.1.0063","url":null,"abstract":"This study investigates the influence of personality traits on positivity at work and officer performance at the district-level administrative agency in Hanoi. Based on the information obtained from 420 officers, the structural equation model was adopted to assess the impact of the Big Five model of personality on positivity at work and job performance. The results showed a positive relationship between personality traits, positivity at work, and job performance. At the same time, positivity at work positively impacts officers’ job performance. These findings suggest recommendations for district-level administrative agencies to enhance positivity at work and improve officers’ performance. This paper provides empirical evidence of the role of the Big Five model of personality. In addition, this study can serve as a reference for further research on organizational behavior in both public and private organizations.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86044635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.38203/jiem.023.1.0064
L. D. Bui, H. T. Nguyen
This study examines the factors influencing the decision to outsource logistics services of small- and medium-sized enterprises (SMEs). The Cronbach’s Alpha test, exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were employed to analyze data collected from 204 Vietnamese SMEs in the export of agricultural products, seafood, and textile industries. The results show that the motivation to reduce costs and the characteristics of service providers have the most significant impact on these enterprises’ decisions to outsource logistics services. Moreover, outsourcing strategy also affects logistics outsourcing decisions. Based on the results, this study provides recommendations for logistics service providers to attract customers and advise SMEs on the decision-making process to outsource or operate logistics activities themselves.
{"title":"Factors influencing the decision to outsource logistics services of SMEs in Vietnam","authors":"L. D. Bui, H. T. Nguyen","doi":"10.38203/jiem.023.1.0064","DOIUrl":"https://doi.org/10.38203/jiem.023.1.0064","url":null,"abstract":"This study examines the factors influencing the decision to outsource logistics services of small- and medium-sized enterprises (SMEs). The Cronbach’s Alpha test, exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were employed to analyze data collected from 204 Vietnamese SMEs in the export of agricultural products, seafood, and textile industries. The results show that the motivation to reduce costs and the characteristics of service providers have the most significant impact on these enterprises’ decisions to outsource logistics services. Moreover, outsourcing strategy also affects logistics outsourcing decisions. Based on the results, this study provides recommendations for logistics service providers to attract customers and advise SMEs on the decision-making process to outsource or operate logistics activities themselves.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73875169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.38203/jiem.023.1.0062
Ha Van Nguyen, Diem-Phuc Thi Vu, Giang Huong Pham, Huong-Giang Thi Phan, Khanh Gia Le
While investigating the financial implications of corporate social responsibility (CSR) is important for all kinds of enterprises, such an examination is crucial for firms operating in the banking industry given their essential role in boosting economic development in any nation. Therefore, this study aims to examine the relationship between CSR and financial performance in a sample of banks in Australia and Vietnam. Content analysis was employed to evaluate CSR information and multivariate regressions were used to assess the financial effects of CSR practices. The research findings show a significantly positive association between CSR and financial performance. Moreover, this positive relationship is more pronounced among Vietnamese banks than among their Australian counterparts. Our empirical evidence remains unchanged in a battery of robustness tests. Consequently, these findings have practical implications for commercial bank managers, policymakers, and investors.
{"title":"Corporate social responsibility and financial performance in the banking industry: a comparative study of Australia and Vietnam","authors":"Ha Van Nguyen, Diem-Phuc Thi Vu, Giang Huong Pham, Huong-Giang Thi Phan, Khanh Gia Le","doi":"10.38203/jiem.023.1.0062","DOIUrl":"https://doi.org/10.38203/jiem.023.1.0062","url":null,"abstract":"While investigating the financial implications of corporate social responsibility (CSR) is important for all kinds of enterprises, such an examination is crucial for firms operating in the banking industry given their essential role in boosting economic development in any nation. Therefore, this study aims to examine the relationship between CSR and financial performance in a sample of banks in Australia and Vietnam. Content analysis was employed to evaluate CSR information and multivariate regressions were used to assess the financial effects of CSR practices. The research findings show a significantly positive association between CSR and financial performance. Moreover, this positive relationship is more pronounced among Vietnamese banks than among their Australian counterparts. Our empirical evidence remains unchanged in a battery of robustness tests. Consequently, these findings have practical implications for commercial bank managers, policymakers, and investors.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89521625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The aim of this paper is to investigate whether the Treaty establishing the African Continental Free Trade Area (AfCFTA) Agreement is gender mainstreamed. Specifically, the study investigates how gender related issues are represented in the Agreements establishing the AfCFTA; analyses whether the Agreement establishing the AfCFTA commits to addressing the challenges that women face in participating in employment and trade; describes the contexts in which gender issues are mentioned in the Agreement; investigates whether the Agreement perpetuates gender inequality, is accommodative of gender issues without addressing inequality, or is gender transformative. Methodology: The paper uses textual analysis to check whether gender related words are used in the text and in what context. The paper also checks whether there is commitment to meeting gender related commitments and uses the Fletcher (2015) gender equality continuum as a conceptual framework to classify the Agreement as exploitative, accommodative or transformative. Findings: The analysis finds that although there is an attempt to use gender related words, there is lack of commitment in the Agreement to implement these commitments. The intended inclusion of the Protocol on Women and Youth in Trade in the Agreement is expected gender mainstream the Agreement. Unique Contribution to Theory, Policy and Practice: The paper contributes to policy and practice on the negotiation and drafting of trade agreements not only by the Kenyan government but also by other African countries. That trade agreements should be negotiated and drafted with the intention of making effective implementation possible. Gender issues should not only be explicitly included in the trade agreements, but they should also be implemented and evaluated for their effectiveness.
{"title":"Gender Mainstreaming in Kenya’s Trade Agreements: The Africa Continental Free Trade Area","authors":"T. Nganga","doi":"10.47604/ijecon.1862","DOIUrl":"https://doi.org/10.47604/ijecon.1862","url":null,"abstract":"Purpose: The aim of this paper is to investigate whether the Treaty establishing the African Continental Free Trade Area (AfCFTA) Agreement is gender mainstreamed. Specifically, the study investigates how gender related issues are represented in the Agreements establishing the AfCFTA; analyses whether the Agreement establishing the AfCFTA commits to addressing the challenges that women face in participating in employment and trade; describes the contexts in which gender issues are mentioned in the Agreement; investigates whether the Agreement perpetuates gender inequality, is accommodative of gender issues without addressing inequality, or is gender transformative. \u0000Methodology: The paper uses textual analysis to check whether gender related words are used in the text and in what context. The paper also checks whether there is commitment to meeting gender related commitments and uses the Fletcher (2015) gender equality continuum as a conceptual framework to classify the Agreement as exploitative, accommodative or transformative. \u0000Findings: The analysis finds that although there is an attempt to use gender related words, there is lack of commitment in the Agreement to implement these commitments. The intended inclusion of the Protocol on Women and Youth in Trade in the Agreement is expected gender mainstream the Agreement. \u0000Unique Contribution to Theory, Policy and Practice: The paper contributes to policy and practice on the negotiation and drafting of trade agreements not only by the Kenyan government but also by other African countries. That trade agreements should be negotiated and drafted with the intention of making effective implementation possible. Gender issues should not only be explicitly included in the trade agreements, but they should also be implemented and evaluated for their effectiveness.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84183153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This study was intended to study the impact of per capita income on health care cost. The objective of the study was to examine the relationship between per capita income and health care cost of patients. Secondary data sources were used and data was analyzed using the regression statistical tool at 5% level of significance which was presented in frequency tables and percentage. The study majorly focuses on the statistical relationship between per capita income and health care cost in Ghana. Methodology: This study adopted both descriptive and explanatory research design. This study utilizes secondary data extracted from respondents used for the study. With the secondary data collected, returns on assets and equity for the relevant years were computed. Findings: The study findings revealed that there is a relationship between per capita income and health care cost in Ghana; based on the findings from the study, efforts should be made by the Ghanian government and stakeholders in ensuring an affordable health care cost for all irrespective of class and social standing. Unique Contribution to Theory, Practice and Policy: The study recommends that the health care cost should be directly proportional to the monthly income of the people in Ghana.
{"title":"The Impact of Per Capita Income on the Health Care Cost in Ghana","authors":"Amposah Abriham","doi":"10.47604/ijecon.1821","DOIUrl":"https://doi.org/10.47604/ijecon.1821","url":null,"abstract":"Purpose: This study was intended to study the impact of per capita income on health care cost. The objective of the study was to examine the relationship between per capita income and health care cost of patients. Secondary data sources were used and data was analyzed using the regression statistical tool at 5% level of significance which was presented in frequency tables and percentage. The study majorly focuses on the statistical relationship between per capita income and health care cost in Ghana. \u0000Methodology: This study adopted both descriptive and explanatory research design. This study utilizes secondary data extracted from respondents used for the study. With the secondary data collected, returns on assets and equity for the relevant years were computed. \u0000Findings: The study findings revealed that there is a relationship between per capita income and health care cost in Ghana; based on the findings from the study, efforts should be made by the Ghanian government and stakeholders in ensuring an affordable health care cost for all irrespective of class and social standing. \u0000Unique Contribution to Theory, Practice and Policy: The study recommends that the health care cost should be directly proportional to the monthly income of the people in Ghana.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75347635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: There are observable improvements in Kenya’s electricity sector since the mid-1990s. Among these are increase in electricity generated and an increase in number of households and institutions connected to the grid. These milestones have been achieved during the reform period. To find out whether these achievements are attributable to the reforms or not is the subject of this paper. This paper carries out an econometric evaluation of the impact of electricity sector reforms in Kenya relative to other four developing countries using panel data over the period 1993 to 2018. The paper assesses the impact of restructuring, unbundling, competition and private sector participation on electricity access.
Methodology: In this study we carried out estimations of the outcome of reforms using panel data. The study period 1993 to 2018 was chosen based on data availability and also the consideration that power sector reforms in Kenya, Uganda, Tanzania and Senegal began after 1993.
Findings: Using fixed effect method the study concludes that competition is key in enhancing access to electricity nationally and in both rural and urban areas. On the other hand, restructuring has a negative impact on both electrification in the four countries under study.
Unique Contribution to Theory, Practice and Policy: Allowing more players and also in the buying of bulk energy for onward transmission and distribution with the aim of ultimately having a fully competitive marketing the sector would therefore improve the power industry outcomes.
{"title":"Impact of Energy Sector Reforms on Electricity Penetration in Kenya Relative to Other Reforming Developing Countries","authors":"Isabella Mwangi, John Gathiaka, Peter Kimuyu","doi":"10.47604/ijecon.1822","DOIUrl":"https://doi.org/10.47604/ijecon.1822","url":null,"abstract":"Purpose: There are observable improvements in Kenya’s electricity sector since the mid-1990s. Among these are increase in electricity generated and an increase in number of households and institutions connected to the grid. These milestones have been achieved during the reform period. To find out whether these achievements are attributable to the reforms or not is the subject of this paper. This paper carries out an econometric evaluation of the impact of electricity sector reforms in Kenya relative to other four developing countries using panel data over the period 1993 to 2018. The paper assesses the impact of restructuring, unbundling, competition and private sector participation on electricity access.
 Methodology: In this study we carried out estimations of the outcome of reforms using panel data. The study period 1993 to 2018 was chosen based on data availability and also the consideration that power sector reforms in Kenya, Uganda, Tanzania and Senegal began after 1993.
 Findings: Using fixed effect method the study concludes that competition is key in enhancing access to electricity nationally and in both rural and urban areas. On the other hand, restructuring has a negative impact on both electrification in the four countries under study.
 Unique Contribution to Theory, Practice and Policy: Allowing more players and also in the buying of bulk energy for onward transmission and distribution with the aim of ultimately having a fully competitive marketing the sector would therefore improve the power industry outcomes.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136335005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-04DOI: 10.34104/ijma.023.00190023
The research determined the stakeholder’s level of satisfaction with the dimensions of quality service delivery enhancement. It covered the stakeholder’s satisfaction with reliability, assurance, tangibles, empathy, and responsiveness. The results highlighted that the stakeholders’ satisfaction on the dimensions of quality service was higher than the service quality standard, especially in assurance and empathy, while above the minimum standard for reliability and responsiveness, and less comparable for tangibility. The research claimed high manifestations of quality of service as to assurance by personnel’s friendliness, familiarity with tasks, updated documents and information, availability of resources, courteous, promptly fulfilled promised services, and made stakeholders at ease and secure. The results scored a high stakeholders’ satisfaction on reliability and quality of service dimensions, records, and data were accurate, safely kept, available anytime and personnel gave clear information and alternative solutions to problems. Findings on stakeholders' satisfaction with responsiveness were above average except on clients’ insecurity where the client’s needs are heard, prompt service, courteous enough, and arranged time for clients to get the documents. The results on tangibility service quality were high, while the average for empathy. Moreover, there was a significant variation between the levels of respondents’ satisfaction and reliability, responsiveness, assurance, and empathy but when it comes to tangibles, an insignificant difference was evident. When stakeholders were categorized by campus, there was a substantial variation in the level of satisfaction and service quality parameters, significant differences existed on reliability, responsiveness, tangibles, and empathy, while in terms of assurance, students’ satisfaction was similar.
{"title":"Capiz State University Stakeholders’ Satisfaction Index: Insights for Quality Service Delivery Enhancement","authors":"","doi":"10.34104/ijma.023.00190023","DOIUrl":"https://doi.org/10.34104/ijma.023.00190023","url":null,"abstract":"The research determined the stakeholder’s level of satisfaction with the dimensions of quality service delivery enhancement. It covered the stakeholder’s satisfaction with reliability, assurance, tangibles, empathy, and responsiveness. The results highlighted that the stakeholders’ satisfaction on the dimensions of quality service was higher than the service quality standard, especially in assurance and empathy, while above the minimum standard for reliability and responsiveness, and less comparable for tangibility. The research claimed high manifestations of quality of service as to assurance by personnel’s friendliness, familiarity with tasks, updated documents and information, availability of resources, courteous, promptly fulfilled promised services, and made stakeholders at ease and secure. The results scored a high stakeholders’ satisfaction on reliability and quality of service dimensions, records, and data were accurate, safely kept, available anytime and personnel gave clear information and alternative solutions to problems. Findings on stakeholders' satisfaction with responsiveness were above average except on clients’ insecurity where the client’s needs are heard, prompt service, courteous enough, and arranged time for clients to get the documents. The results on tangibility service quality were high, while the average for empathy. Moreover, there was a significant variation between the levels of respondents’ satisfaction and reliability, responsiveness, assurance, and empathy but when it comes to tangibles, an insignificant difference was evident. When stakeholders were categorized by campus, there was a substantial variation in the level of satisfaction and service quality parameters, significant differences existed on reliability, responsiveness, tangibles, and empathy, while in terms of assurance, students’ satisfaction was similar.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83612476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-28DOI: 10.38203/jiem.vi.082022.1004
Xuân Cù Lê, Thị Ngát Bùi, Đình Quyền Nguyễn
Livestream trên mạng xã hội là một giải pháp thúc đẩy mua sắm trực tuyến hiệu quả hiện nay. Bài viết được thực hiện với mục tiêu phân tích các nhân tố tác động đến sự chấp nhận xem livestream trên mạng xã hội và vai trò của nó đối với hành vi mua sắm trực tuyến của thế hệ Z. Mô hình nghiên cứu được phát triển từ mô hình sử dụng và hài lòng (UGT) với 362 phiếu khảo sát được thu thập từ khách hàng trẻ tại Việt Nam bằng phương pháp mô hình cấu trúc tuyến tính (SEM). Kết quả đã khẳng định tính hữu dụng, nhận thức thời gian rỗi, tính giải trí, và tính tương tác xã hội ảnh hưởng thuận chiều dự định xem livestream của khách hàng trẻ. Đồng thời, tính dễ sử dụng đóng vai trò quan trọng của tăng cường tính hữu dụng dịch vụ livestream trên mạng xã hội. Hơn nữa, việc xem livestream này sẽ thúc đẩy hành vi mua sắm trực tuyến của thế hệ Z. Cuối cùng, bài viết rút ra một số hàm ý học thuật và hàm ý quản trị.
{"title":"PHÂN TÍCH TÁC ĐỘNG CỦA HOẠT ĐỘNG LIVESTREAMING TRÊN MẠNG XÃ HỘI ĐẾN HÀNH VI MUA SẮM TRỰC TUYẾN CỦA GEN-Z","authors":"Xuân Cù Lê, Thị Ngát Bùi, Đình Quyền Nguyễn","doi":"10.38203/jiem.vi.082022.1004","DOIUrl":"https://doi.org/10.38203/jiem.vi.082022.1004","url":null,"abstract":"Livestream trên mạng xã hội là một giải pháp thúc đẩy mua sắm trực tuyến hiệu quả hiện nay. Bài viết được thực hiện với mục tiêu phân tích các nhân tố tác động đến sự chấp nhận xem livestream trên mạng xã hội và vai trò của nó đối với hành vi mua sắm trực tuyến của thế hệ Z. Mô hình nghiên cứu được phát triển từ mô hình sử dụng và hài lòng (UGT) với 362 phiếu khảo sát được thu thập từ khách hàng trẻ tại Việt Nam bằng phương pháp mô hình cấu trúc tuyến tính (SEM). Kết quả đã khẳng định tính hữu dụng, nhận thức thời gian rỗi, tính giải trí, và tính tương tác xã hội ảnh hưởng thuận chiều dự định xem livestream của khách hàng trẻ. Đồng thời, tính dễ sử dụng đóng vai trò quan trọng của tăng cường tính hữu dụng dịch vụ livestream trên mạng xã hội. Hơn nữa, việc xem livestream này sẽ thúc đẩy hành vi mua sắm trực tuyến của thế hệ Z. Cuối cùng, bài viết rút ra một số hàm ý học thuật và hàm ý quản trị.","PeriodicalId":42721,"journal":{"name":"International Journal of Economics Management and Accounting","volume":null,"pages":null},"PeriodicalIF":1.2,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78320612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-28DOI: 10.38203/jiem.vi.032022.0959
T. Lê, Thị Đài Trang Lương, Quang Minh Vũ
Nghiên cứu này nhằm đo lường và so sánh hoạt động quản trị sở hữu trí tuệ của các doanh nghiệp khởi nghiệp Việt Nam trong năm lĩnh vực: du lịch, tài chính ngân hàng, nông nghiệp, thực phẩm và đồ uống, công nghệ thông tin. Nghiên cứu tiếp cận dựa trên mô hình quản trị marketing AIDA dưới góc độ quản trị sở hữu trí tuệ với bốn cấp độ đánh giá: nhận thức, bảo vệ, quản lý, khai thác. Kết quả phân tích dữ liệu thông qua khảo sát bằng bảng hỏi của 295 doanh nghiệp bằng phân tích phương sai (ANOVA) cho thấy có sự chênh lệch về nhận thức của doanh nghiệp công nghệ thông tin với doanh nghiệp du lịch về nhãn hiệu và tên thương mại. Thông qua kết quả phân tích, nghiên cứu cứu đã đưa ra đề xuất liên quan đến các dịch vụ hỗ trợ về quản trị sở hữu trí tuệ đối với các doanh nghiệp khởi nghiệp.
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