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COVID-19: Any Future Perspectives for Tourism in Italy? COVID-19:意大利旅游业的未来前景如何?
Pub Date : 2020-01-01 DOI: 10.6092/ISSN.2036-5195/11717
Valeria Cocco
The pandemic has strongly marked the Italian territory and had had consequences in the healthy sphere, as it is clear, and also in the social and economic fabric of the countries. The lockdown, the adoption of health safety measures and the closure of borders had immediate consequences in economies and territories. Thus, the health emergency became also a tourism and socio-economic issue. In particular, in Italy, tourism has been one of the pillars of the economic system, and certainly the impact of COVID-19 on the national tourism market has been dramatic. The tourism crisis highlighted some of the rooted tourist issues in Italy, involving, in particular, the tourist management of territories. In order to restart the design of a healthy tourism system, capable of promoting the survival of tourism and territories, had to be considered as necessary elements to restart Italian tourism such as the role of high education for quality tourism, the design of a hybrid offer to favor the development of domestic tourism and the exploration of the digital and technological field as a support tool for territorial, tourism and communication policies.
这一流行病在意大利领土上留下了深刻的印记,显然在健康领域以及在各国的社会和经济结构中都产生了后果。封锁、采取卫生安全措施和关闭边界对各经济体和领土产生了直接影响。因此,卫生紧急情况也成为一个旅游和社会经济问题。特别是在意大利,旅游业一直是经济体系的支柱之一,COVID-19对国家旅游市场的影响无疑是巨大的。旅游危机突出了意大利一些根深蒂固的旅游问题,特别是涉及领土的旅游管理。为了重新启动健康旅游系统的设计,能够促进旅游业和领土的生存,必须将其视为重启意大利旅游业的必要因素,例如高等教育对高质量旅游的作用,设计有利于国内旅游业发展的混合方案,以及探索数字和技术领域作为领土,旅游和通信政策的支持工具。
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引用次数: 1
From Epidemics to Pandemic: Tips from the Past 从流行病到流行病:来自过去的提示
Pub Date : 2020-01-01 DOI: 10.6092/ISSN.2036-5195/11491
G. Aliperti, A. M. Cruz
The World Tourism Organization proposed to examine studies on previous infectious disease outbreaks (epidemics), in particular the severe acute respiratory syndrome (SARS) epidemic of 2002–2004, to better managing the impact of the COVID-19 on the tourism industry. We followed this suggestion by analysing tourism-related literature concerning previous outbreaks. We consequently identified the differences and similarities between past epidemics and the COVID-19 pandemic, evaluated recovery strategies previously adopted by tourism destinations, and suggested a research agenda to facilitate the tourism destinations’ recovery. To provide theoretically grounded research suggestions, which are urgently needed by the tourism industry, only contributions from high-quality peer-reviewed journals were considered in this literature review.
世界旅游组织提议审查关于以往传染病爆发(流行病)的研究,特别是2002-2004年严重急性呼吸系统综合症(SARS)的流行,以便更好地管理COVID-19对旅游业的影响。我们根据这一建议,分析了与以往疫情有关的旅游相关文献。因此,我们确定了过去流行病与COVID-19大流行之间的异同,评估了旅游目的地以前采用的恢复策略,并提出了促进旅游目的地恢复的研究议程。为了提供旅游业急需的有理论依据的研究建议,本文献综述仅考虑来自高质量同行评议期刊的文章。
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引用次数: 0
When Music Invades the Urban Spaces: the Piano City Festival in Milan, a New Paradigm of Sociability? 当音乐侵入城市空间:米兰钢琴城音乐节,社交的新范式?
Pub Date : 2019-07-31 DOI: 10.6092/ISSN.2036-5195/8616
Marcello G Tanca
In 2010 the pianist and composer Andreas Kern organized Piano City, a metropolitan piano festival with original and innovative elements: the locations for the concerts are living rooms; the profile of the executors and interpreters include professional musicians, but also piano students, teachers, amateurs and piano-lovers; the heterogeneity of the musical genres (classic music, rock, jazz etc.); last but not least, the use of the Internet as a medium to publicize the event. Inspired by Kern’s idea, Ludovico Einaudi first organized a Milanese edition of Piano City in 2011. Since then, the piano-festival has represented a significant episode in the recent revamping of the city image after a period in which it had become dull and weak. Milan has interpreted at its best the philosophy of this event: the promotion of typical places, the use of the web and of social media, the urban hospitality and the free exhibitions, the inhabitants’ involvement, the incentive to explore the city in order to rediscover and reappropriate the public spaces; these are just some of the strengths of Piano City Milan: these elements make this piano festival an opportunity for the construction of a collective sense of place and a new paradigm of urban sociability that offers the city the chance to redeem itself, its own identity and to activate new forms of self-narrative.
2010年,钢琴家和作曲家安德烈亚斯·科恩(Andreas Kern)组织了钢琴城(Piano City),这是一个具有原创和创新元素的大都市钢琴节:音乐会的地点是客厅;演奏者和诠释者既有专业音乐家,也有钢琴学生、教师、业余爱好者和钢琴爱好者;音乐类型的异质性(古典音乐、摇滚、爵士等);最后但并非最不重要的是,利用互联网作为宣传活动的媒介。受到Kern想法的启发,Ludovico Einaudi于2011年首次组织了米兰版的钢琴城。从那时起,钢琴节代表了该市形象在经历了一段沉闷而软弱的时期后,近期重塑的一个重要事件。米兰以其最好的方式诠释了这一活动的理念:推广典型场所,使用网络和社交媒体,城市热情好客和免费展览,居民的参与,探索城市以重新发现和重新利用公共空间的动机;这些只是米兰钢琴城的一些优势:这些元素使钢琴节成为构建集体场所感和城市社交新范式的机会,为城市提供了赎回自己,自己的身份和激活新形式的自我叙述的机会。
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引用次数: 0
The Impact of Information and Communication Technology on the Tourism Sector 信息和通信技术对旅游业的影响
Pub Date : 2019-07-31 DOI: 10.6092/ISSN.2036-5195/8553
G. Nikoli, Αthina Lazakidou
Information and Communication Technology (ICT) has changed the global businesses environment by a wide range of tools, methodologies and functions, facilitating the strategic management and supporting firms to achieve a long term competitive advantage. The aim of this paper is to provide an overview of the new applications of Information Communication Technology in tourism industry, the contribution of ICT to the promotion of the tourist product, as well as the potential to the tourism management and the process of decision-making. One important tool, which helps in making decisions in the field of tourism economy, is the Geographic Information System (GIS), which provides a comprehensible representation of the statistical figures of the tourism economy by facilitating decision-making on tourism policy. In this paper is presented some tourist financial figures and their visualization through graphs by Geographic Information System.
信息和通信技术(ICT)通过广泛的工具、方法和功能改变了全球商业环境,促进了战略管理,并支持公司获得长期竞争优势。本文旨在概述信息通信技术在旅游业中的新应用,信息通信技术对旅游产品推广的贡献,以及信息通信技术在旅游管理和决策过程中的潜力。地理信息系统(GIS)是帮助旅游经济领域决策的一个重要工具,它通过促进旅游政策的决策,提供了旅游经济统计数字的可理解表示。本文介绍了一些旅游金融数据,并利用地理信息系统将其可视化。
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引用次数: 7
Central and Eastern Europe as a medical tourism destination: a case study of Poland. 中欧和东欧作为医疗旅游目的地:以波兰为例。
Pub Date : 2019-07-31 DOI: 10.6092/ISSN.2036-5195/8199
A. Lubowiecki-Vikuk, D. Dryglas
The medical tourism has been changing the healthcare scene especially in the developing countries which offer a combination of low costs for medical services and experienced medical personnel. It gives them the potential to become a target of choice for medical tourists. Therefore, the aim of the paper is verification of Central and Eastern Europe as a medical tourism destination (MTD). Research were conducted in the light of primary and secondary research. Survey data were collected from 282 German and British tourists, using a self-administered questionnaire. The results indicated that the medical associations are most frequently chosen associations with Poland. The MTD associations are able to develop marketing strategies for medical tourism entities and destination management organisations.
医疗旅游已经改变了医疗场景,特别是在发展中国家,提供低成本的医疗服务和经验丰富的医务人员。这使它们有可能成为医疗游客的首选目标。因此,本文的目的是验证中欧和东欧作为医疗旅游目的地(MTD)。研究是根据一手研究和二次研究进行的。调查数据收集自282名德国和英国游客,使用自我管理的问卷。结果表明,医学协会是波兰最常选择的协会。MTD协会能够为医疗旅游实体和目的地管理组织制定营销策略。
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引用次数: 6
Motivation-based Market Segmentation in Rural Tourism: the Case of Sámán, Iran 基于动机的乡村旅游市场细分:以伊朗Sámán为例
Pub Date : 2019-07-31 DOI: 10.6092/ISSN.2036-5195/7453
N. Bayat, E. Rastegar, L. Salvati, Hasan Darabi, Narges Ahmadi Fard, M. Taji
Market segmentation is a pivotal and under-investigated issue when evaluating decision-making processes and motivational factors shaping rural tourism. The present study has examined market segments of rural tourists in Iran based on their socio-demographic attributes, travel characteristics and preferred leisure activities, profiling rural tourists on the base of their motivational background. The survey results indicated that rural tourism in the study area is a heterogeneous market, whose development depends on general trends in Middle East tourism market. A comprehensive knowledge of rural tourism actors may help formulating appropriate marketing strategies for internal areas destined to tourism growth.
在评估乡村旅游的决策过程和动机因素时,市场细分是一个关键且未被充分研究的问题。本研究根据伊朗农村游客的社会人口特征、旅游特征和偏好的休闲活动,对其细分市场进行了研究,并根据其动机背景对农村游客进行了分析。调查结果表明,研究区乡村旅游是一个异质市场,其发展取决于中东旅游市场的总体趋势。对乡村旅游行为体的全面了解可能有助于为注定要实现旅游业增长的内部地区制定适当的营销策略。
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引用次数: 3
A Practice of Active Citizenship: the Contribution of CAI Trekkers to the Knowledge of Architectural Heritage Along the Trails 积极公民的实践:CAI徒步旅行者对沿途建筑遗产知识的贡献
Pub Date : 2019-04-15 DOI: 10.6092/ISSN.2036-5195/8499
Vinicio Ruggeri
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引用次数: 0
The Tratturo Magno 3.0: How the Experiential Tourism and the Social Media Could Support the Rebirth of the Ancient Street of the Transhumance Tratturo Magno 3.0:体验旅游和社交媒体如何支持超人类古街的重生
Pub Date : 2019-04-15 DOI: 10.6092/ISSN.2036-5195/8439
A. Caso
This work deals with the new tourist system that is growing along the track of the Tratturo Magno between L’Aquila and Foggia, its high tech development and its presence on the social media. In the part between L’Aquila and Vasto, thanks to some associations like Tratturi e Cammini, a high tech track has been developed with QR code which every traveller can download a guide by. In this area, the experiential tourism consists, above all, in a project called “Paesaggi Sonori” (Sound Landscapes) and in the ancient tradition of the saffron’s production. In the area between Puglia and Molise, the transhumance is the main character. An important contribution has been given by the Facebook page “Transumanza e altre meraviglie del Molise” which also created a so-called “diary of the transhumance”. The sound of the transhumance and the sound tourism can be an important resource for this territory which also includes some arbereshe villages like Portocannone and Montecilfone. At the end, it is fundamental to mention the many resources for food tourism, such as the production of the “caciocavallo podolico” and of the “manteca”, connected witht the cows’ transhumance too. In this moment when the transhumance could be added to the UNESCO’s World Heritage list, it is crucial to understand what is needed to create a network of private and public stakeholders and which role can be played by a resource like the Tratturo Magno in these territories.
这项工作涉及沿着拉奎拉和福贾之间的traturo Magno轨道发展的新旅游系统,它的高科技发展及其在社交媒体上的存在。在拉奎拉和瓦斯托之间的路段,由于Tratturi e Cammini等一些协会的帮助,一条高科技路线被开发出来,带有二维码,每个旅行者都可以下载指南。在这个地区,体验式旅游首先包括一个名为“Paesaggi Sonori”(声音景观)的项目,以及藏红花生产的古老传统。在普利亚和莫利塞之间的地区,交通是主要的特征。Facebook上一个名为“换装”的页面做出了重要贡献,该页面还创建了一个所谓的“换装日记”。跨牧场的声音和声音旅游可以成为这一地区的重要资源,其中还包括一些像波特坎农和蒙特希尔丰这样的阿伯雷什村庄。最后,重要的是要提到食品旅游的许多资源,例如“caciocavallo podolico”和“manteca”的生产,也与奶牛的放牧有关。在这个跨文化文化可能被列入联合国教科文组织世界遗产名录的时刻,至关重要的是要了解建立私人和公共利益相关者网络所需要的东西,以及像特拉图罗·马格诺这样的资源在这些地区可以发挥的作用。
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引用次数: 0
Communities of practice, identity and tourism: evidence on cultural heritage preservation in World Heritage Sites. 实践社区、身份认同与旅游:世界遗产地文化遗产保护的证据。
Pub Date : 2019-04-15 DOI: 10.6092/ISSN.2036-5195/8205
Francesc Fusté-Forné, Thuy Nguyen
A “community of practice” (CoP) is a mechanism of holding, transferring and creating knowledge, where practices and identities are developed in the frame of the socio-cultural dynamics of a community. Thus, CoP brings together concepts of history, identity, values, practice, and community. Intangible cultural heritage (ICH) communities are networks of people whose sense of identity and interconnectedness emerge from a shared historical and geographical relationship. This background is rooted in the practice and transmission of the ICH. The goal of this paper is to explore the interfaces amongst these two concepts: CoP and ICH, by identifying the correlations between identity and place attachment in ICH sites and the practices of their communities, such as the case of tourism. With two selected intangible cultural heritage communities in Spain and Vietnam, the paper particularly highlights the similarities of community processes albeit distinctive characteristics of different places and people.
“实践社区”(CoP)是一种持有、转移和创造知识的机制,在社区的社会文化动态框架中发展实践和身份。因此,CoP汇集了历史、身份、价值观、实践和社区的概念。非物质文化遗产(ICH)社区是人们的网络,他们的认同感和相互联系源于共同的历史和地理关系。这一背景植根于非物质文化遗产的实践和传播。本文的目标是通过识别非遗遗址的身份和地点依恋与社区实践(如旅游业)之间的相关性,探索CoP和非遗这两个概念之间的接口。本文以西班牙和越南两个选定的非物质文化遗产社区为例,特别强调了社区过程的相似性,尽管不同的地方和人群具有鲜明的特征。
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引用次数: 2
Creative Cities Network for Marketing Touristic Products: an Analysis on Literary Cities 旅游产品营销的创意城市网络:以文学城市为例
Pub Date : 2019-04-15 DOI: 10.6092/ISSN.2036-5195/8908
Bilal Yalçın, C. Turan
In recent years, countries have started to focus on alternative tourism types other than sea-sun-sand triple in order to increase their share in tourism due to increasing tourism competition. They have started to attach high importance to region-specific promotions instead of country-specific ones for the marketing of touristic products. Given that international labels and tags attached to cities or regions increase their brand value and the number of visitors. The Creative Cities Network, created by UNESCO, provides a competitive advantage for the marketing of tourist destinations. The title of Literature City is one of seven different themes that formulate the Creative City concept and has been given to twenty cities between 2004-2015. What features of these cities stand out most and the selection parameters are the main concern of this study. Content analysis is made on the interviews conducted with the authorities executing the application process. As a result, prestige, recognition and efficiency stand out as the most significant variables for creative cities network.
近年来,由于旅游业竞争日益激烈,各国开始关注海-日-沙三倍以外的其他旅游类型,以增加其在旅游业中的份额。他们已经开始高度重视旅游产品的营销,而不是针对具体国家的促销。鉴于国际标签和城市或地区的标签增加了他们的品牌价值和游客数量。教科文组织创建的创意城市网络为旅游目的地的营销提供了竞争优势。“文学之城”是创意城市概念的七个主题之一,在2004年至2015年期间被授予了20个城市。这些城市最突出的特征和选择参数是本研究的主要关注点。内容分析是在与执行申请流程的当局进行的访谈中进行的。因此,声望、认可和效率成为创意城市网络最重要的变量。
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引用次数: 4
期刊
Almatourism-Journal of Tourism Culture and Territorial Development
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