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Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors 通过活动和文化节提升品牌形象:以斯特丽莎文化节的游客为视角
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6888
E. Piva, S. Cerutti, L. Prats, R. Raj
Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development. Many destinations worldwide have built events portfolios as a strategic initiative to attract visitors and to develop their own brand. A destination brand represents a dynamic interaction between the destination’s core assets and the way in which potential visitors perceive them. Thus, the visitor perspective is considered as fundamental in triggering processes of destination branding. This paper investigates how the visitors assess the impact of cultural events and festivals in enhancing the image of a tourist destination. The Stresa Festival (Stresa, Lake Maggiore, Italy) has been selected as a case study. Stresa Festival is undoubtedly one of the best-known European classical music festivals that every year offers performances by internationally famous artists to its audiences. Structured questionnaires have been used as the methodology to carry out the research. Online questionnaires have been handed out to residents and non-resident visitors to the Stresa Festival to extract the opinions and experience from the public on the image effects of this festival. Findings reveal that there is a positive relationship between this cultural event and the enhancement of the city image and its territory.
文化活动已经成为一个地方目的地品牌战略的重要组成部分。各地区越来越多地利用活动和文化节来提升其形象,促进旅游业发展。世界各地的许多旅游目的地都建立了活动组合,作为吸引游客和发展自己品牌的战略举措。目的地品牌代表了目的地核心资产与潜在游客感知它们的方式之间的动态互动。因此,游客的视角被认为是触发目的地品牌过程的基础。本文调查了游客如何评估文化活动和节日在提升旅游目的地形象方面的影响。斯特雷萨节(意大利马焦雷湖斯特雷萨)被选为案例研究。斯特雷萨音乐节无疑是欧洲最著名的古典音乐节之一,每年都有国际著名艺术家为观众表演。本研究采用结构化问卷作为研究方法。通过在线问卷调查的方式,向参加斯特丽莎音乐节的居民和非居民游客发放问卷,收集公众对该音乐节形象效果的意见和体验。研究结果表明,这一文化活动与提升城市形象及其领土之间存在正相关关系。
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引用次数: 9
A Cross-cultural Investigation of Tourists’ Memorable Experiences between Two Nationalities 两民族游客难忘体验的跨文化研究
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6558
Gökhan Ayazlar, R. A. Ayazlar
This study aims to make a cross-cultural investigation into tourists’ memorable experiences. A self-administrated survey was carried out between Turkish and British tourists visiting Didim, Turkey, in the summer of 2016. 247 valid questionnaires from Turkish tourists and 241 valid questionnaires from British tourists were collected. Seven dimensions of memorable tourism experiences-hedonism, refreshment, novelty, local culture, meaningfulness, knowledge and involvement - were identified through factor analysis in the study. The results also indicated that British tourists had found local culture more memorable in their travels than Turkish tourists. However, hedonism was the most memorable experience dimension for Turkish tourists. The practical and theoretical contributions of the study results are discussed.
本研究旨在对游客难忘体验进行跨文化调查。2016年夏天,在土耳其迪迪姆的土耳其和英国游客之间进行了一项自主调查。土耳其游客有效问卷247份,英国游客有效问卷241份。通过因子分析,确定了令人难忘的旅游体验的7个维度:享乐主义、休闲、新奇、地方文化、意义、知识和参与。研究结果还表明,英国游客在旅行中比土耳其游客更容易记住当地文化。然而,享乐主义是土耳其游客最难忘的体验维度。讨论了研究结果的理论和实践贡献。
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引用次数: 5
Knowing, preserving and enhancing. The cultural-religious heritage. 认识、保存和提高。文化宗教遗产。
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/issn.2036-5195/7158
O. Niglio
This article explores the relationship between cultural and religious heritage. It describes the international conference "Conoscere, conservare, valorizzare. Patrimonio Religioso Culturale," hosted in Italy to understand how to best care for religious heritage, and to connect our understanding of religious heritage to culture at large.
本文探讨了文化与宗教遗产之间的关系。它将这次国际会议描述为“谨慎、保守、稳定”。“Patrimonio Religioso culale”,在意大利举办,旨在了解如何最好地保护宗教遗产,并将我们对宗教遗产的理解与整个文化联系起来。
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引用次数: 0
Positive aging, Positive Psychology and Tourism. A challenging new area of investigation? 积极老龄化、积极心理学与旅游。一个具有挑战性的新调查领域?
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6700
Manuela Zambianchi
The article examines the issue of positive aging and how it can be improved through traveling and environment exploration. Moving from the most relevant contemporary theoretical perspectives on positive aging, the first part of the article focuses the attention on the conceptualization of successful aging, and examines the theoretical basis that could support the thesis that traveling can be viewed as an hallmark of this condition. The second part of the article takes into consideration a recent new area of psychological science, the Positive Psychology, trying to briefly examine the potential of the “well-being approach” for reaching a positive aging also through the tourist activity.
本文探讨了积极老化的问题,以及如何通过旅游和环境探索来改善它。文章的第一部分从当代最相关的积极老龄化理论角度出发,重点关注成功老龄化的概念化,并研究了支持旅行可以被视为这种情况的标志这一论点的理论基础。文章的第二部分考虑了最近心理科学的一个新领域,积极心理学,试图简要地研究“幸福方法”的潜力,也通过旅游活动达到积极的老龄化。
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引用次数: 2
The Linguistic and Cultural Interpretation of Dissonant Heritage: the ATRIUM Cultural Route 不和谐遗产的语言和文化解释:ATRIUM文化路线
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6807
Sandra Nauert
The European Cultural Route ATRIUM (Architecture of Totalitarian Regimes in Europe's Urban Memory) deals with dissonant heritage, referring to a contrast of meaning and value systems between the past and the present. The route will be examined within the framework of a set of communication strategies for cultural routes. This short paper will look at some linguistic aspects related to the ATRIUM route and its ‘dissonant heritage’. By analysing some examples of existing promotional approaches related to this particular heritage, it will outline some considerations for a communicative strategy appropriate to the overall narrative structure of the ATRIUM cultural route, with special regard to a bottom-up constructivist approach.
欧洲文化路线ATRIUM(欧洲城市记忆中的极权主义政权建筑)处理不和谐的遗产,指的是过去和现在之间意义和价值体系的对比。这条路线将在一套文化路线传播策略的框架内进行审查。这篇短文将着眼于与ATRIUM路线及其“不和谐遗产”相关的一些语言学方面。通过分析与这一特殊遗产相关的现有宣传方法的一些例子,本文将概述适合中庭文化路线整体叙事结构的交际策略的一些考虑,特别是关于自下而上的建构主义方法。
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引用次数: 6
The Influence of English Communication Ability on Income in Tourist Industry Frontline Employees of Siem Reap, Cambodia 柬埔寨暹粒市旅游业一线员工英语沟通能力对收入的影响
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6299
J. Morrow
Siem Reap, Cambodia’s tourism growth has been remarkable. Since most tourists are native English speakers, tourist industry (TI) employees need high levels of English communication ability (ECA) to handle tasks effectively, but data in Cambodia has been difficult to find. To fill this gap, the author wanted to collect employees’ general and English education information during interviews in six TI related businesses, to assess their ECA, and to statistically examine interactions of English variables with income. The author created an English assessment test loosely based on the Common European Framework of Reference for Languages (CEFR). Statistical analysis found direct positive influence from English ability on income. Findings also showed that employees who have advanced levels of English ability earn USD200 per month, double the salary of garment workers. This type of research can be used profitably over the Internet in many research situations.
柬埔寨暹粒的旅游业增长非常显著。由于大多数游客的母语是英语,因此旅游业(TI)员工需要高水平的英语沟通能力(ECA)才能有效地处理任务,但柬埔寨的数据很难找到。为了填补这一空白,作者希望在六个TI相关业务的访谈中收集员工的一般和英语教育信息,以评估他们的ECA,并统计检查英语变量与收入的相互作用。作者创建了一个松散基于欧洲共同语言参考框架(CEFR)的英语评估测试。统计分析发现,英语能力对收入有直接的正向影响。调查结果还显示,英语水平较高的员工月薪为200美元,是服装工人工资的两倍。这种类型的研究可以通过互联网在许多研究情况下使用。
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引用次数: 0
Residents’ Perception of the Social and Cultural Impacts of a Public Music Festival in Catalonia 加泰罗尼亚居民对公共音乐节的社会和文化影响的看法
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6748
S. Pérez, Carmen Pacheco Bernal
Many authors recognize that events, besides generating economic impacts, also contribute to social and cultural development, for example by creating and communicating social values and promoting social sharing, strengthening local identity and culture and/or promoting a sense of pride and belonging to a community. This study analyses the perception that residents of the city of Vic (a medium-sized city in the interior of the region of Catalonia, Spain) have developed about the Mercat de Musica Viva de Vic (MMVV); an international music festival organized annually by public institutions for the past 27 years. From the results of a factor analysis the paper demonstrates how this event is valued for the positive economic impacts generated, but in particular, for other impacts that have favored the social and cultural development of the region, while negative impacts are also recognized.
许多作者认识到,事件除了产生经济影响外,还有助于社会和文化的发展,例如,通过创造和传播社会价值观,促进社会分享,加强地方认同和文化,以及/或促进自豪感和对社区的归属感。本研究分析了维克市(西班牙加泰罗尼亚地区内陆的一个中型城市)居民对维克音乐市场(MMVV)的看法;在过去的27年里,每年由公共机构举办的国际音乐节。从因子分析的结果来看,本文展示了这一事件是如何被重视的,因为它产生了积极的经济影响,尤其是其他有利于该地区社会和文化发展的影响,同时也认识到负面影响。
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引用次数: 3
City Walls as Historic Urban Landscape: a Case study on Participatory Education 作为历史城市景观的城墙:参与式教育的案例研究
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6756
R. Bonadei, Margherita Cisani, Elena Viani
The concept of Historic Urban Landscape, which now guides the conservation and promotion of numerous heritage sites across the world, is based on the recognition of the complexity of the urban environment, seen as a dynamic system of cultural and natural features. This paper aims at presenting an ongoing reassessment of the meaning of a historic artefact in the city of Bergamo, Italy, which is part of a broader system of defence built by the Venetian Republic between the 15th and 17th centuries. Among the many related initiatives, one was launched by the University of Bergamo and involved nearly a hundred primary school children in a series of multidisciplinary workshops. Children worked to produce a guidebook and a short animated film aimed at reconstructing the meanings and the values embodied by the Venetian Walls, an enduring cultural icon surrounding the medieval upper town. This project is triggering both downscaling and upscaling dynamics in the regeneration process of this historic urban infrastructure. It also contributes to the creation and sharing of new meanings around this heritage, which are strongly related to its value for the citizenship as well as for the visitors.
历史城市景观的概念现在指导着世界各地许多遗产的保护和推广,它基于对城市环境复杂性的认识,被视为一个文化和自然特征的动态系统。本文旨在对意大利贝加莫市一件历史文物的意义进行重新评估,贝加莫是威尼斯共和国在15世纪至17世纪之间建造的更广泛防御系统的一部分。在许多有关的倡议中,贝加莫大学发起了一项倡议,使近100名小学生参加了一系列多学科讲习班。孩子们制作了一本旅游指南和一部动画短片,旨在重建威尼斯城墙所体现的意义和价值,威尼斯城墙是中世纪上城周围持久的文化标志。这个项目在这个历史悠久的城市基础设施的再生过程中引发了缩小和扩大的动态。它还有助于围绕这一遗产创造和分享新的意义,这与它对公民和游客的价值密切相关。
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引用次数: 7
Saint Agatha Religious Festival in Catania: Stakeholders’ Functions and Relations 卡塔尼亚圣阿加莎宗教节日:利益相关者的职能和关系
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6759
S. Cannizzaro, G. Corinto, E. Nicosia
The purpose of the paper is to develop an explorative analysis of the functions and relations among actors involved in the organization and implementation of the Saint Agatha Religious Festival in Catania attracting nearly one million presences during the first week of February. The research is based on the survey of different sources of information, such as literature, news, media, and deep interviews with key informants pertaining to civil and religious institutions. The survey is designed to profile the Festival in terms of history, the character of the stakeholders, size, origin of assets, venues used, decision-making structure, and programs. The Festival’s use of volunteers and sponsors is specifically addressed. Empirical research sketches the network of stakeholders, the relationship between organizations, the importance of local social actors and strategies in enhancing local culture and sustainable tourism, regarding, in particular, the socio-cultural impacts of religious tourism. The local society has historical peculiarities which impose prudential considerations in generalizing about findings, and a comparative study with other Sicilian and/or Italian religious festivals will be important, mainly in order to delineate the actual sustainability of Festivals. The framework developed in this study can be helpful in the application of local social policies and also help comparative festival studies.
该文件的目的是对参与组织和执行卡塔尼亚圣阿加莎宗教节的行动者之间的职能和关系进行探索性分析,该节日在2月的第一个星期吸引了近100万人参加。这项研究是基于对不同信息来源的调查,如文学、新闻、媒体,以及对与民间和宗教机构有关的关键线人的深度采访。该调查旨在从历史、利益相关者的特征、规模、资产来源、使用的场地、决策结构和项目等方面对电影节进行概述。特别提到了电影节对志愿者和赞助商的使用。实证研究概述了利益相关者的网络,组织之间的关系,当地社会行为者和战略在加强当地文化和可持续旅游方面的重要性,特别是宗教旅游的社会文化影响。当地社会具有历史特点,因此在概括调查结果时需要谨慎考虑,与其他西西里和/或意大利宗教节日进行比较研究将是重要的,主要是为了描绘节日的实际可持续性。本研究所建立的框架可为地方社会政策的应用提供帮助,也可为节日的比较研究提供帮助。
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引用次数: 3
Effects of Cultural and Tourism Policies on Local Development: the Case of Food Trails in Medellín, Colombia 文化和旅游政策对地方发展的影响:以哥伦比亚Medellín的美食小径为例
Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6757
M. P. L. Londoño, F. Medina
The emergence of Food Tourism worldwide has encouraged the rise of numerous food tourism strategies and initiatives everywhere, including Colombia. These are flourishing thanks to the tourism and cultural policies that recognise Colombian food processes and practices as intangible cultural heritage. One of the most representative strategies nowadays is the case of Medellin Si Sabe (Medellin has a taste). The programme has been led by the local authorities and has been backed by different local organisations. This paper outlines an exploratory approach based on literature review, public documents, policies and the information obtained through nine semi-structured interviews applied to key stakeholders responsible for the implementation of this initiative in Medellin. The information provides some insights into how this strategy has had relevant effects on the local economic revitalisation by linking small and medium-sized food enterprises, which base their activity mainly on traditional dishes and products of the region. Firstly, it analyses the strategy’s structure and its link to national tourism and cultural policies based on the main concepts of territorial development: knowledge, learning and innovation. By analysing Medellin (Colombia) as case study, it recognises the role played by local authorities in the promotion of food tourism.
世界各地食品旅游的出现鼓励了许多食品旅游战略和倡议的兴起,包括哥伦比亚。由于旅游和文化政策将哥伦比亚的食品加工和实践视为非物质文化遗产,这些行业正在蓬勃发展。当今最具代表性的策略之一是麦德林Si Sabe(麦德林有品位)的案例。该计划由地方当局领导,并得到了不同地方组织的支持。本文概述了一种探索性方法,该方法基于文献综述、公共文件、政策和通过九次半结构化访谈获得的信息,这些访谈适用于负责在麦德林实施该倡议的关键利益相关者。这些信息提供了一些见解,说明该战略如何通过将中小型食品企业联系起来,对当地经济的振兴产生了相关影响,这些企业的活动主要基于该地区的传统菜肴和产品。首先,基于地域发展的主要概念:知识、学习和创新,分析了该战略的结构及其与国家旅游和文化政策的联系。通过分析麦德林(哥伦比亚)作为案例研究,它认识到地方当局在促进食品旅游方面发挥的作用。
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引用次数: 3
期刊
Almatourism-Journal of Tourism Culture and Territorial Development
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