Pub Date : 2017-06-30DOI: 10.6092/ISSN.2036-5195/6558
Gökhan Ayazlar, R. A. Ayazlar
This study aims to make a cross-cultural investigation into tourists’ memorable experiences. A self-administrated survey was carried out between Turkish and British tourists visiting Didim, Turkey, in the summer of 2016. 247 valid questionnaires from Turkish tourists and 241 valid questionnaires from British tourists were collected. Seven dimensions of memorable tourism experiences-hedonism, refreshment, novelty, local culture, meaningfulness, knowledge and involvement - were identified through factor analysis in the study. The results also indicated that British tourists had found local culture more memorable in their travels than Turkish tourists. However, hedonism was the most memorable experience dimension for Turkish tourists. The practical and theoretical contributions of the study results are discussed.
{"title":"A Cross-cultural Investigation of Tourists’ Memorable Experiences between Two Nationalities","authors":"Gökhan Ayazlar, R. A. Ayazlar","doi":"10.6092/ISSN.2036-5195/6558","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6558","url":null,"abstract":"This study aims to make a cross-cultural investigation into tourists’ memorable experiences. A self-administrated survey was carried out between Turkish and British tourists visiting Didim, Turkey, in the summer of 2016. 247 valid questionnaires from Turkish tourists and 241 valid questionnaires from British tourists were collected. Seven dimensions of memorable tourism experiences-hedonism, refreshment, novelty, local culture, meaningfulness, knowledge and involvement - were identified through factor analysis in the study. The results also indicated that British tourists had found local culture more memorable in their travels than Turkish tourists. However, hedonism was the most memorable experience dimension for Turkish tourists. The practical and theoretical contributions of the study results are discussed.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83105583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-30DOI: 10.6092/ISSN.2036-5195/6888
E. Piva, S. Cerutti, L. Prats, R. Raj
Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development. Many destinations worldwide have built events portfolios as a strategic initiative to attract visitors and to develop their own brand. A destination brand represents a dynamic interaction between the destination’s core assets and the way in which potential visitors perceive them. Thus, the visitor perspective is considered as fundamental in triggering processes of destination branding. This paper investigates how the visitors assess the impact of cultural events and festivals in enhancing the image of a tourist destination. The Stresa Festival (Stresa, Lake Maggiore, Italy) has been selected as a case study. Stresa Festival is undoubtedly one of the best-known European classical music festivals that every year offers performances by internationally famous artists to its audiences. Structured questionnaires have been used as the methodology to carry out the research. Online questionnaires have been handed out to residents and non-resident visitors to the Stresa Festival to extract the opinions and experience from the public on the image effects of this festival. Findings reveal that there is a positive relationship between this cultural event and the enhancement of the city image and its territory.
{"title":"Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors","authors":"E. Piva, S. Cerutti, L. Prats, R. Raj","doi":"10.6092/ISSN.2036-5195/6888","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6888","url":null,"abstract":"Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development. Many destinations worldwide have built events portfolios as a strategic initiative to attract visitors and to develop their own brand. A destination brand represents a dynamic interaction between the destination’s core assets and the way in which potential visitors perceive them. Thus, the visitor perspective is considered as fundamental in triggering processes of destination branding. This paper investigates how the visitors assess the impact of cultural events and festivals in enhancing the image of a tourist destination. The Stresa Festival (Stresa, Lake Maggiore, Italy) has been selected as a case study. Stresa Festival is undoubtedly one of the best-known European classical music festivals that every year offers performances by internationally famous artists to its audiences. Structured questionnaires have been used as the methodology to carry out the research. Online questionnaires have been handed out to residents and non-resident visitors to the Stresa Festival to extract the opinions and experience from the public on the image effects of this festival. Findings reveal that there is a positive relationship between this cultural event and the enhancement of the city image and its territory.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79320730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-30DOI: 10.6092/issn.2036-5195/7158
O. Niglio
This article explores the relationship between cultural and religious heritage. It describes the international conference "Conoscere, conservare, valorizzare. Patrimonio Religioso Culturale," hosted in Italy to understand how to best care for religious heritage, and to connect our understanding of religious heritage to culture at large.
{"title":"Knowing, preserving and enhancing. The cultural-religious heritage.","authors":"O. Niglio","doi":"10.6092/issn.2036-5195/7158","DOIUrl":"https://doi.org/10.6092/issn.2036-5195/7158","url":null,"abstract":"This article explores the relationship between cultural and religious heritage. It describes the international conference \"Conoscere, conservare, valorizzare. Patrimonio Religioso Culturale,\" hosted in Italy to understand how to best care for religious heritage, and to connect our understanding of religious heritage to culture at large.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79324368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-30DOI: 10.6092/ISSN.2036-5195/6700
Manuela Zambianchi
The article examines the issue of positive aging and how it can be improved through traveling and environment exploration. Moving from the most relevant contemporary theoretical perspectives on positive aging, the first part of the article focuses the attention on the conceptualization of successful aging, and examines the theoretical basis that could support the thesis that traveling can be viewed as an hallmark of this condition. The second part of the article takes into consideration a recent new area of psychological science, the Positive Psychology, trying to briefly examine the potential of the “well-being approach” for reaching a positive aging also through the tourist activity.
{"title":"Positive aging, Positive Psychology and Tourism. A challenging new area of investigation?","authors":"Manuela Zambianchi","doi":"10.6092/ISSN.2036-5195/6700","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6700","url":null,"abstract":"The article examines the issue of positive aging and how it can be improved through traveling and environment exploration. Moving from the most relevant contemporary theoretical perspectives on positive aging, the first part of the article focuses the attention on the conceptualization of successful aging, and examines the theoretical basis that could support the thesis that traveling can be viewed as an hallmark of this condition. The second part of the article takes into consideration a recent new area of psychological science, the Positive Psychology, trying to briefly examine the potential of the “well-being approach” for reaching a positive aging also through the tourist activity.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87794002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-30DOI: 10.6092/ISSN.2036-5195/6807
Sandra Nauert
The European Cultural Route ATRIUM (Architecture of Totalitarian Regimes in Europe's Urban Memory) deals with dissonant heritage, referring to a contrast of meaning and value systems between the past and the present. The route will be examined within the framework of a set of communication strategies for cultural routes. This short paper will look at some linguistic aspects related to the ATRIUM route and its ‘dissonant heritage’. By analysing some examples of existing promotional approaches related to this particular heritage, it will outline some considerations for a communicative strategy appropriate to the overall narrative structure of the ATRIUM cultural route, with special regard to a bottom-up constructivist approach.
{"title":"The Linguistic and Cultural Interpretation of Dissonant Heritage: the ATRIUM Cultural Route","authors":"Sandra Nauert","doi":"10.6092/ISSN.2036-5195/6807","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6807","url":null,"abstract":"The European Cultural Route ATRIUM (Architecture of Totalitarian Regimes in Europe's Urban Memory) deals with dissonant heritage, referring to a contrast of meaning and value systems between the past and the present. The route will be examined within the framework of a set of communication strategies for cultural routes. This short paper will look at some linguistic aspects related to the ATRIUM route and its ‘dissonant heritage’. By analysing some examples of existing promotional approaches related to this particular heritage, it will outline some considerations for a communicative strategy appropriate to the overall narrative structure of the ATRIUM cultural route, with special regard to a bottom-up constructivist approach.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82043181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-30DOI: 10.6092/ISSN.2036-5195/6299
J. Morrow
Siem Reap, Cambodia’s tourism growth has been remarkable. Since most tourists are native English speakers, tourist industry (TI) employees need high levels of English communication ability (ECA) to handle tasks effectively, but data in Cambodia has been difficult to find. To fill this gap, the author wanted to collect employees’ general and English education information during interviews in six TI related businesses, to assess their ECA, and to statistically examine interactions of English variables with income. The author created an English assessment test loosely based on the Common European Framework of Reference for Languages (CEFR). Statistical analysis found direct positive influence from English ability on income. Findings also showed that employees who have advanced levels of English ability earn USD200 per month, double the salary of garment workers. This type of research can be used profitably over the Internet in many research situations.
{"title":"The Influence of English Communication Ability on Income in Tourist Industry Frontline Employees of Siem Reap, Cambodia","authors":"J. Morrow","doi":"10.6092/ISSN.2036-5195/6299","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6299","url":null,"abstract":"Siem Reap, Cambodia’s tourism growth has been remarkable. Since most tourists are native English speakers, tourist industry (TI) employees need high levels of English communication ability (ECA) to handle tasks effectively, but data in Cambodia has been difficult to find. To fill this gap, the author wanted to collect employees’ general and English education information during interviews in six TI related businesses, to assess their ECA, and to statistically examine interactions of English variables with income. The author created an English assessment test loosely based on the Common European Framework of Reference for Languages (CEFR). Statistical analysis found direct positive influence from English ability on income. Findings also showed that employees who have advanced levels of English ability earn USD200 per month, double the salary of garment workers. This type of research can be used profitably over the Internet in many research situations.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90571304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-03-21DOI: 10.6092/ISSN.2036-5195/6748
S. Pérez, Carmen Pacheco Bernal
Many authors recognize that events, besides generating economic impacts, also contribute to social and cultural development, for example by creating and communicating social values and promoting social sharing, strengthening local identity and culture and/or promoting a sense of pride and belonging to a community. This study analyses the perception that residents of the city of Vic (a medium-sized city in the interior of the region of Catalonia, Spain) have developed about the Mercat de Musica Viva de Vic (MMVV); an international music festival organized annually by public institutions for the past 27 years. From the results of a factor analysis the paper demonstrates how this event is valued for the positive economic impacts generated, but in particular, for other impacts that have favored the social and cultural development of the region, while negative impacts are also recognized.
{"title":"Residents’ Perception of the Social and Cultural Impacts of a Public Music Festival in Catalonia","authors":"S. Pérez, Carmen Pacheco Bernal","doi":"10.6092/ISSN.2036-5195/6748","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6748","url":null,"abstract":"Many authors recognize that events, besides generating economic impacts, also contribute to social and cultural development, for example by creating and communicating social values and promoting social sharing, strengthening local identity and culture and/or promoting a sense of pride and belonging to a community. This study analyses the perception that residents of the city of Vic (a medium-sized city in the interior of the region of Catalonia, Spain) have developed about the Mercat de Musica Viva de Vic (MMVV); an international music festival organized annually by public institutions for the past 27 years. From the results of a factor analysis the paper demonstrates how this event is valued for the positive economic impacts generated, but in particular, for other impacts that have favored the social and cultural development of the region, while negative impacts are also recognized.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83179311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-03-21DOI: 10.6092/ISSN.2036-5195/6759
S. Cannizzaro, G. Corinto, E. Nicosia
The purpose of the paper is to develop an explorative analysis of the functions and relations among actors involved in the organization and implementation of the Saint Agatha Religious Festival in Catania attracting nearly one million presences during the first week of February. The research is based on the survey of different sources of information, such as literature, news, media, and deep interviews with key informants pertaining to civil and religious institutions. The survey is designed to profile the Festival in terms of history, the character of the stakeholders, size, origin of assets, venues used, decision-making structure, and programs. The Festival’s use of volunteers and sponsors is specifically addressed. Empirical research sketches the network of stakeholders, the relationship between organizations, the importance of local social actors and strategies in enhancing local culture and sustainable tourism, regarding, in particular, the socio-cultural impacts of religious tourism. The local society has historical peculiarities which impose prudential considerations in generalizing about findings, and a comparative study with other Sicilian and/or Italian religious festivals will be important, mainly in order to delineate the actual sustainability of Festivals. The framework developed in this study can be helpful in the application of local social policies and also help comparative festival studies.
{"title":"Saint Agatha Religious Festival in Catania: Stakeholders’ Functions and Relations","authors":"S. Cannizzaro, G. Corinto, E. Nicosia","doi":"10.6092/ISSN.2036-5195/6759","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6759","url":null,"abstract":"The purpose of the paper is to develop an explorative analysis of the functions and relations among actors involved in the organization and implementation of the Saint Agatha Religious Festival in Catania attracting nearly one million presences during the first week of February. The research is based on the survey of different sources of information, such as literature, news, media, and deep interviews with key informants pertaining to civil and religious institutions. The survey is designed to profile the Festival in terms of history, the character of the stakeholders, size, origin of assets, venues used, decision-making structure, and programs. The Festival’s use of volunteers and sponsors is specifically addressed. Empirical research sketches the network of stakeholders, the relationship between organizations, the importance of local social actors and strategies in enhancing local culture and sustainable tourism, regarding, in particular, the socio-cultural impacts of religious tourism. The local society has historical peculiarities which impose prudential considerations in generalizing about findings, and a comparative study with other Sicilian and/or Italian religious festivals will be important, mainly in order to delineate the actual sustainability of Festivals. The framework developed in this study can be helpful in the application of local social policies and also help comparative festival studies.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82105577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-03-21DOI: 10.6092/ISSN.2036-5195/6756
R. Bonadei, Margherita Cisani, Elena Viani
The concept of Historic Urban Landscape, which now guides the conservation and promotion of numerous heritage sites across the world, is based on the recognition of the complexity of the urban environment, seen as a dynamic system of cultural and natural features. This paper aims at presenting an ongoing reassessment of the meaning of a historic artefact in the city of Bergamo, Italy, which is part of a broader system of defence built by the Venetian Republic between the 15th and 17th centuries. Among the many related initiatives, one was launched by the University of Bergamo and involved nearly a hundred primary school children in a series of multidisciplinary workshops. Children worked to produce a guidebook and a short animated film aimed at reconstructing the meanings and the values embodied by the Venetian Walls, an enduring cultural icon surrounding the medieval upper town. This project is triggering both downscaling and upscaling dynamics in the regeneration process of this historic urban infrastructure. It also contributes to the creation and sharing of new meanings around this heritage, which are strongly related to its value for the citizenship as well as for the visitors.
{"title":"City Walls as Historic Urban Landscape: a Case study on Participatory Education","authors":"R. Bonadei, Margherita Cisani, Elena Viani","doi":"10.6092/ISSN.2036-5195/6756","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6756","url":null,"abstract":"The concept of Historic Urban Landscape, which now guides the conservation and promotion of numerous heritage sites across the world, is based on the recognition of the complexity of the urban environment, seen as a dynamic system of cultural and natural features. This paper aims at presenting an ongoing reassessment of the meaning of a historic artefact in the city of Bergamo, Italy, which is part of a broader system of defence built by the Venetian Republic between the 15th and 17th centuries. Among the many related initiatives, one was launched by the University of Bergamo and involved nearly a hundred primary school children in a series of multidisciplinary workshops. Children worked to produce a guidebook and a short animated film aimed at reconstructing the meanings and the values embodied by the Venetian Walls, an enduring cultural icon surrounding the medieval upper town. This project is triggering both downscaling and upscaling dynamics in the regeneration process of this historic urban infrastructure. It also contributes to the creation and sharing of new meanings around this heritage, which are strongly related to its value for the citizenship as well as for the visitors.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82887616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-03-21DOI: 10.6092/ISSN.2036-5195/6774
Federica Epifani, L. Siena, F. Pollice
This paper is intended to underline the importance of human capital and adequate professional advanced training in the field of cultural heritage as a core asset for local development. Through the example given by the Italian experience within the project MODI-FY, we argue that the development of integrated models of management of cultural assets requires specific professional skills which are not always provided by universities. An exploratory survey helps to describe the state of the art of the national educational framework and its main weaknesses and potentialities, in order to outline enhancement strategies able to implement virtuous behaviours in sectors such as tourism, which are crucial to local development.
{"title":"Training for Beauty. Training as a Strategic Axis for Tourism Enhancement of Cultural Heritage","authors":"Federica Epifani, L. Siena, F. Pollice","doi":"10.6092/ISSN.2036-5195/6774","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6774","url":null,"abstract":"This paper is intended to underline the importance of human capital and adequate professional advanced training in the field of cultural heritage as a core asset for local development. Through the example given by the Italian experience within the project MODI-FY, we argue that the development of integrated models of management of cultural assets requires specific professional skills which are not always provided by universities. An exploratory survey helps to describe the state of the art of the national educational framework and its main weaknesses and potentialities, in order to outline enhancement strategies able to implement virtuous behaviours in sectors such as tourism, which are crucial to local development.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90470311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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