Pub Date : 2012-07-01DOI: 10.30166/PPMR.201207.0001
Ting-Yu Chen, Jih-Chang Wang
The theory of Atanassov's intuitionistic fuzzy sets has been developed and has been successfully applied in the field of multiple criteria analysis. However, there is a lack of information about the role of optimism and pessimism on subjective judgments and cognitive dissonance accompanying the decision process. This paper presents a new method of reducing cognitive dissonance and relating optimism and pessimism to multiple criteria decision analysis under Atanassov's intuitionistic fuzzy decision environment. We utilize optimistic and pessimistic point operators to measure the effects of optimism and pessimism, respectively, and further determine the suitability function through weighted score functions. Considering two objectives of maximal suitability and dissonance reduction, several optimization models are constructed to obtain optimal weights for criteria and to acquire the corresponding suitability degree for alternative rankings. We anticipate that the proposed method will give insight into the influences of optimism, pessimism, and cognitive dissonance on decision analysis.
{"title":"Intuitionistic Fuzzy Decision Analysis with Dissonance Reduction For Optimistic/Pessimistic Decision Makers","authors":"Ting-Yu Chen, Jih-Chang Wang","doi":"10.30166/PPMR.201207.0001","DOIUrl":"https://doi.org/10.30166/PPMR.201207.0001","url":null,"abstract":"The theory of Atanassov's intuitionistic fuzzy sets has been developed and has been successfully applied in the field of multiple criteria analysis. However, there is a lack of information about the role of optimism and pessimism on subjective judgments and cognitive dissonance accompanying the decision process. This paper presents a new method of reducing cognitive dissonance and relating optimism and pessimism to multiple criteria decision analysis under Atanassov's intuitionistic fuzzy decision environment. We utilize optimistic and pessimistic point operators to measure the effects of optimism and pessimism, respectively, and further determine the suitability function through weighted score functions. Considering two objectives of maximal suitability and dissonance reduction, several optimization models are constructed to obtain optimal weights for criteria and to acquire the corresponding suitability degree for alternative rankings. We anticipate that the proposed method will give insight into the influences of optimism, pessimism, and cognitive dissonance on decision analysis.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133371189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-07-01DOI: 10.30166/PPMR.201207.0003
D. Tourish
Pressure on academics to publish articles in 'top' journals continues to grow. In consequence, we have seen a proliferation of journal rankings, purporting to provide a guide to the quality of journals. As editors become more preoccupied by the ranking of 'their' journal, they also exercise performative power over authors, by setting standards for publication that exclude many while compelling those that are published to adapt to the styles, priorities and imperatives of editors. One result has been a ceaseless quest for novelty, expressed in an insistence that each paper must make a 'distinctive' theoretical contribution. This is producing an environment in which scholarship is increasingly mechanised and industrialised, while rendering its outputs more arcane and inaccessible non-specialists. It also means that academics are becoming ever more complicit in their own subordination to performative processes that we frequently criticise when observing them in the outside, 'real' world of management practice. We are therefore seeing more barriers to entry for both authors and new journals - unless both conform to norms that bear an orthodox but often sterile imprint. I consider the implications of these issues for emergent journalsand academic freedom, while also suggesting how academics should respond.
{"title":"The Impact Of Journal Ranking Systems on Emerging Journals and Academic Freedom: How Should Academics Respond?","authors":"D. Tourish","doi":"10.30166/PPMR.201207.0003","DOIUrl":"https://doi.org/10.30166/PPMR.201207.0003","url":null,"abstract":"Pressure on academics to publish articles in 'top' journals continues to grow. In consequence, we have seen a proliferation of journal rankings, purporting to provide a guide to the quality of journals. As editors become more preoccupied by the ranking of 'their' journal, they also exercise performative power over authors, by setting standards for publication that exclude many while compelling those that are published to adapt to the styles, priorities and imperatives of editors. One result has been a ceaseless quest for novelty, expressed in an insistence that each paper must make a 'distinctive' theoretical contribution. This is producing an environment in which scholarship is increasingly mechanised and industrialised, while rendering its outputs more arcane and inaccessible non-specialists. It also means that academics are becoming ever more complicit in their own subordination to performative processes that we frequently criticise when observing them in the outside, 'real' world of management practice. We are therefore seeing more barriers to entry for both authors and new journals - unless both conform to norms that bear an orthodox but often sterile imprint. I consider the implications of these issues for emergent journalsand academic freedom, while also suggesting how academics should respond.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124115826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-01DOI: 10.30166/PPMR.201107.0002
Y. Goo, M. Shen
Although shopping for a souvenir is rarely the main motive for taking a leisure trip, nonetheless, most tourists do take time to shop for souvenirs. Souvenirs play a major role in a tourist's travel experience and memory. Traditionally, many studies about souvenir purchase behavior have mainly focused on the analysis of the different types, functions, store management, and customer's satisfaction of souvenirs. Few have been done to analyze how tourists determine the authenticity of a souvenir as well as the effect of country of origin (COO). Therefore, this study proposes a souvenir purchase conceptual model that manifests the relationship between tourist experience modes, souvenir categories, authenticity, effect of COO, and souvenir purchase intent. This model suggests that both tourist experience modes and souvenir categories determine the level of authenticity, which in turn affects souvenir purchase intent. In addition, the effect of COO serves as a moderator influences the relationship between souvenir authenticity and souvenir purchase intent.
{"title":"The Relationship between Authenticity and the Souvenir Purchase Intent","authors":"Y. Goo, M. Shen","doi":"10.30166/PPMR.201107.0002","DOIUrl":"https://doi.org/10.30166/PPMR.201107.0002","url":null,"abstract":"Although shopping for a souvenir is rarely the main motive for taking a leisure trip, nonetheless, most tourists do take time to shop for souvenirs. Souvenirs play a major role in a tourist's travel experience and memory. Traditionally, many studies about souvenir purchase behavior have mainly focused on the analysis of the different types, functions, store management, and customer's satisfaction of souvenirs. Few have been done to analyze how tourists determine the authenticity of a souvenir as well as the effect of country of origin (COO). Therefore, this study proposes a souvenir purchase conceptual model that manifests the relationship between tourist experience modes, souvenir categories, authenticity, effect of COO, and souvenir purchase intent. This model suggests that both tourist experience modes and souvenir categories determine the level of authenticity, which in turn affects souvenir purchase intent. In addition, the effect of COO serves as a moderator influences the relationship between souvenir authenticity and souvenir purchase intent.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121729515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-01DOI: 10.30166/PPMR.201107.0001
Dong-Jenn Yang, Tsung-kuang E. Ma
How to change the cognition, attitude and behavior of a target audience toward a public issue that improves the welfare of society is an interesting topic in social marketing. Properly manipulating anchor positions to strengthen communication with a target audience has been demonstrated as an effective approach in commercial marketing. We propose to explore how applying the confirmed commercial marketing model to a specific social marketing issue (i.e., controlling messages with an anchor to influence the evaluations of a target audience about an unknown quantity-the rate of recycling) and to test whether this approach improves the effects of communication meant to adjust attitudes and behaviors toward recycling. Two experiments show that anchored advertising messages significantly change the estimates of a target audience regarding recycling. Advertising messages with high or low anchors motivate subjects to support recycling, but not ostensibly, which is contrary to other behaviors of personal benefit.
{"title":"Exploring Anchoring and Communication Effects from Message Manipulation: An Experimental Study about Recycling","authors":"Dong-Jenn Yang, Tsung-kuang E. Ma","doi":"10.30166/PPMR.201107.0001","DOIUrl":"https://doi.org/10.30166/PPMR.201107.0001","url":null,"abstract":"How to change the cognition, attitude and behavior of a target audience toward a public issue that improves the welfare of society is an interesting topic in social marketing. Properly manipulating anchor positions to strengthen communication with a target audience has been demonstrated as an effective approach in commercial marketing. We propose to explore how applying the confirmed commercial marketing model to a specific social marketing issue (i.e., controlling messages with an anchor to influence the evaluations of a target audience about an unknown quantity-the rate of recycling) and to test whether this approach improves the effects of communication meant to adjust attitudes and behaviors toward recycling. Two experiments show that anchored advertising messages significantly change the estimates of a target audience regarding recycling. Advertising messages with high or low anchors motivate subjects to support recycling, but not ostensibly, which is contrary to other behaviors of personal benefit.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123856319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-07-01DOI: 10.30166/PPMR.201007.0002
Kuo-Wei Chou, Mengyun Wu, Po-Chun Lin
The 2008 Global Financial Tsunami severely impacted global economies including the East Asian markets. Coming on the heels of the prolonged 1997 Asian Financial Crisis, economists are keenly interested to compare and contrast these two financial crises. An analysis of foreign exchange and money market pressure indexes indicates that the impact of the 2008 Global Financial Tsunami was far less severe than the 1997 Asian Financial Crisis. Therefore, we anticipate a speedy recovery in East Asian markets. Furthermore, speculative attacks were also less significant during the 2008 Global Financial Tsunami. It is obvious that the nature of the most recent Financial Tsunami was different from that of the Asian Financial Crisis. Our results provide a reference for nations which are going through a financial crisis.
{"title":"The Performance of East Asian Markets upon the 2008 Global Financial Tsunami: Currency Crisis and Banking Crisis","authors":"Kuo-Wei Chou, Mengyun Wu, Po-Chun Lin","doi":"10.30166/PPMR.201007.0002","DOIUrl":"https://doi.org/10.30166/PPMR.201007.0002","url":null,"abstract":"The 2008 Global Financial Tsunami severely impacted global economies including the East Asian markets. Coming on the heels of the prolonged 1997 Asian Financial Crisis, economists are keenly interested to compare and contrast these two financial crises. An analysis of foreign exchange and money market pressure indexes indicates that the impact of the 2008 Global Financial Tsunami was far less severe than the 1997 Asian Financial Crisis. Therefore, we anticipate a speedy recovery in East Asian markets. Furthermore, speculative attacks were also less significant during the 2008 Global Financial Tsunami. It is obvious that the nature of the most recent Financial Tsunami was different from that of the Asian Financial Crisis. Our results provide a reference for nations which are going through a financial crisis.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115315098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-07-01DOI: 10.30166/PPMR.201007.0001
Ting-Yu Chen, Hsiao-Pin Wang, Li-Hsuan Yen
Involvement has become an important variable in consumer behavior and marketing research for a long time. Large amount of literature about involvement has existed now, and different types of involvement have been proposed, and so has the measurement of involvement. In real world, every consumer's decision-making process is not affected by just single involvement, but we are hard to find the research which discusses many antecedents, consequences, and more than one type of involvement at the same time from the existing literature. Because an individual's opinions and attitude have the characteristics of complexity and uncertainty, the data from investigation do not necessarily present a subject's inner minds. This study makes the most of the fuzzy sets, which solve uncertain and imprecise conditions, to transform the opinions belonging to human beings into the more accurate quantity. Consumer involvement is regarded as the object for this empirical study that comprehensively collects plenty of antecedents and consequences for consumer involvement. Especially, consumer involvement is categorized into product involvement, advertising involvement, purchase involvement, situational involvement, and enduring involvement to further discuss their interactions. We take advantage of the fuzzy automata that the inner operation resembles the development of consumer involvement for individuals to develop an integrated model of consumer involvement. The empirical results indicate that in addition to the selection of implications, a fitting model relies on the selection of compositions in the fuzzy automata. The fuzzy automata not only can deal with a great number of variables at the same time, but the interaction between different types of involvement as well.
{"title":"An Integrated Model of Consumer Involvement Based on Fuzzy Automata","authors":"Ting-Yu Chen, Hsiao-Pin Wang, Li-Hsuan Yen","doi":"10.30166/PPMR.201007.0001","DOIUrl":"https://doi.org/10.30166/PPMR.201007.0001","url":null,"abstract":"Involvement has become an important variable in consumer behavior and marketing research for a long time. Large amount of literature about involvement has existed now, and different types of involvement have been proposed, and so has the measurement of involvement. In real world, every consumer's decision-making process is not affected by just single involvement, but we are hard to find the research which discusses many antecedents, consequences, and more than one type of involvement at the same time from the existing literature. Because an individual's opinions and attitude have the characteristics of complexity and uncertainty, the data from investigation do not necessarily present a subject's inner minds. This study makes the most of the fuzzy sets, which solve uncertain and imprecise conditions, to transform the opinions belonging to human beings into the more accurate quantity. Consumer involvement is regarded as the object for this empirical study that comprehensively collects plenty of antecedents and consequences for consumer involvement. Especially, consumer involvement is categorized into product involvement, advertising involvement, purchase involvement, situational involvement, and enduring involvement to further discuss their interactions. We take advantage of the fuzzy automata that the inner operation resembles the development of consumer involvement for individuals to develop an integrated model of consumer involvement. The empirical results indicate that in addition to the selection of implications, a fitting model relies on the selection of compositions in the fuzzy automata. The fuzzy automata not only can deal with a great number of variables at the same time, but the interaction between different types of involvement as well.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115238575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2009-07-01DOI: 10.30166/PPMR.200907.0001
Ting-Yu Chen, Yi-Wen Li
The purpose of this study is to extend the concept of the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) for solving multiple attribute decision analysis problems with intuitionistic fuzzy data that expressed in the intuitionistic fuzzy sets to obtain another degree of hesitation. An experimental analysis was conducted to compare preference order by different separation measures that calculate the distance between the alternative and its positive-ideal and negative-ideal solutions. The consistency rate, the contradiction rate of the best alternative, the inversion rate between the better alternatives and worse ones, and average Spearman correlation coefficients are utilized to conduct a pairwise comparison for all separation measures. The results which are inclusive of 100 combinations of 10 different number of alternatives and attributes indicate that the preference orders are hardly identical using different separation measures in the intuitionistic fuzzy TOPSIS method.
本研究的目的是将TOPSIS (Order Preference Technique for Order Preference by Similarity to Ideal Solution)的概念扩展，用于解决直觉模糊数据以直觉模糊集表示的多属性决策分析问题，以获得另一种程度的犹豫。通过不同的分离措施，计算了备选方案与其正理想解和负理想解之间的距离，进行了实验分析，比较了偏好顺序。利用一致性率、最佳方案的矛盾率、最佳方案与最差方案的反转率、平均Spearman相关系数对各分离措施进行两两比较。结果表明，在直觉模糊TOPSIS方法中，使用不同的分离措施，优选顺序几乎不相同。
{"title":"The Intuitionistic Fuzzy Topsis Method in Decision Analysis and Experimental Anaysis on Distance Measures","authors":"Ting-Yu Chen, Yi-Wen Li","doi":"10.30166/PPMR.200907.0001","DOIUrl":"https://doi.org/10.30166/PPMR.200907.0001","url":null,"abstract":"The purpose of this study is to extend the concept of the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) for solving multiple attribute decision analysis problems with intuitionistic fuzzy data that expressed in the intuitionistic fuzzy sets to obtain another degree of hesitation. An experimental analysis was conducted to compare preference order by different separation measures that calculate the distance between the alternative and its positive-ideal and negative-ideal solutions. The consistency rate, the contradiction rate of the best alternative, the inversion rate between the better alternatives and worse ones, and average Spearman correlation coefficients are utilized to conduct a pairwise comparison for all separation measures. The results which are inclusive of 100 combinations of 10 different number of alternatives and attributes indicate that the preference orders are hardly identical using different separation measures in the intuitionistic fuzzy TOPSIS method.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"12 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114020002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2009-07-01DOI: 10.30166/PPMR.200907.0002
F. Tsai
Collecting and transforming survey data using the internet-based interface/applications has become increasingly widespread among researchers. Despite the efficient and broad characteristics of internet technology, there are still many issues to be considered in terms of sampling, the information capability of researchers and the targeted sample (s), and the tension between privacy protections vs. trueness of feedback, among others. The present article intends to review the potential advantages and challenges of internet-based survey methods from a knowledge community perspective, where the internet technologies, researchers and samples are seen as interactive within a virtual space. Overall, only when critical factors relating to each of the three parties fit together can the efficiency and effectiveness of research be achieved without biases or flaws in validity. Practical implications for researchers are also discussed.
{"title":"Online Knowledge Acquisition: The Advantages and Challenges of Internet-Based Surveys","authors":"F. Tsai","doi":"10.30166/PPMR.200907.0002","DOIUrl":"https://doi.org/10.30166/PPMR.200907.0002","url":null,"abstract":"Collecting and transforming survey data using the internet-based interface/applications has become increasingly widespread among researchers. Despite the efficient and broad characteristics of internet technology, there are still many issues to be considered in terms of sampling, the information capability of researchers and the targeted sample (s), and the tension between privacy protections vs. trueness of feedback, among others. The present article intends to review the potential advantages and challenges of internet-based survey methods from a knowledge community perspective, where the internet technologies, researchers and samples are seen as interactive within a virtual space. Overall, only when critical factors relating to each of the three parties fit together can the efficiency and effectiveness of research be achieved without biases or flaws in validity. Practical implications for researchers are also discussed.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128346631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-07-01DOI: 10.30166/PPMR.200807.0001
Ting-Yu Chen, Cing-Chan Chou
Product involvement refers to the degree of importance consumers attach to a product or their subject recognition of a product's value. It is helpful to marketers who can realize consumer's attribute of perception by the concept in relevance of the product category. However, most studies concerning product involvement did not contain complete variables. Most researchers discussed few variables of antecedents and/or consequences for product involvement. On the other hand, when it comes to social science, many consumers have complicated and uncertain thoughts about products' values. By using the fuzzy automata, this study aims to develop an integrated model of product involvement. Product involvement is the main topic in our empirical study where plenty of antecedents and consequences are presented. The results indicate the fact that a fitting model relies on both the selection of implications and, more importantly, the selection of compositions in the fuzzy automata. With this model, as long as investigating an individual's antecedent states of product involvement, we can acquire consumer's product involvement states and consequent states.
{"title":"Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences","authors":"Ting-Yu Chen, Cing-Chan Chou","doi":"10.30166/PPMR.200807.0001","DOIUrl":"https://doi.org/10.30166/PPMR.200807.0001","url":null,"abstract":"Product involvement refers to the degree of importance consumers attach to a product or their subject recognition of a product's value. It is helpful to marketers who can realize consumer's attribute of perception by the concept in relevance of the product category. However, most studies concerning product involvement did not contain complete variables. Most researchers discussed few variables of antecedents and/or consequences for product involvement. On the other hand, when it comes to social science, many consumers have complicated and uncertain thoughts about products' values. By using the fuzzy automata, this study aims to develop an integrated model of product involvement. Product involvement is the main topic in our empirical study where plenty of antecedents and consequences are presented. The results indicate the fact that a fitting model relies on both the selection of implications and, more importantly, the selection of compositions in the fuzzy automata. With this model, as long as investigating an individual's antecedent states of product involvement, we can acquire consumer's product involvement states and consequent states.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133605270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2007-07-01DOI: 10.30166/PPMR.200707.0001
Ea-De Wang, F. Tsai
In the present study, the primary objective is to empirically examine the concept of specific firm dyad's absorptive capacity (AC) in a technology transfer context. In such context, the dissimilarity between partner firms maybe obvious but often neglected in assessing the absorption effectiveness. Extending the concept of AC in an age of business cooperation, we examine the concept of AC in specific technology transfer project. Multiple regression analysis, using survey data from managers of ninety-eight high–tech companies for hypothesis testing, demonstrated different contents of absorptive capacity than it was defined in prior research. We argue that a fundamental spirit of the absorptive capacity in technology transfer context is fit. The R&D investment, as included in our proposed model, does benefit the capacity for absorption. However, after the fit factors enter the model, their effects suppress the R&D investments'. Specifically, Cultural fit and interaction between both ends of transfer have significant impact on the absorptive capacity, and in turn on the TT performance. Innovativeness each partner firm articulates for the project is found significant too.
{"title":"Absorptive Capacity as Fit in Interorganizational Technology Transfer Context","authors":"Ea-De Wang, F. Tsai","doi":"10.30166/PPMR.200707.0001","DOIUrl":"https://doi.org/10.30166/PPMR.200707.0001","url":null,"abstract":"In the present study, the primary objective is to empirically examine the concept of specific firm dyad's absorptive capacity (AC) in a technology transfer context. In such context, the dissimilarity between partner firms maybe obvious but often neglected in assessing the absorption effectiveness. Extending the concept of AC in an age of business cooperation, we examine the concept of AC in specific technology transfer project. Multiple regression analysis, using survey data from managers of ninety-eight high–tech companies for hypothesis testing, demonstrated different contents of absorptive capacity than it was defined in prior research. We argue that a fundamental spirit of the absorptive capacity in technology transfer context is fit. The R&D investment, as included in our proposed model, does benefit the capacity for absorption. However, after the fit factors enter the model, their effects suppress the R&D investments'. Specifically, Cultural fit and interaction between both ends of transfer have significant impact on the absorptive capacity, and in turn on the TT performance. Innovativeness each partner firm articulates for the project is found significant too.","PeriodicalId":431367,"journal":{"name":"Pan-Pacific Management Review","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121810113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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