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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence 品牌体验聚类与品牌满意度、品牌忠诚度和情感自信的刻画
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0009
Wajid H. Rizvi, S. Memon, A. Dahri
Abstract Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation modeling was used to affirm the hypothesized relationships. This study further explores dimensions of brand experience: sensory, affective, intellectual and behavioral concerning EC, BS, and BL. Hierarchical cluster analysis was performed to depict the relationship as a consequence, and four clusters were identified. The results of the structural model suggest that there is a positive and statistically significant influence of BE on EC, there is a positive and statistically significant influence of EC on BS, and there is a positive and statistically significant influence of BS on BL. When the direct path from EC to BL was added to the model, it increased the variance explained in BL and coefficient of EC was higher than the coefficient of BS suggesting that EC is an important construct within the formwork. The results of hierarchical cluster analysis identified four clusters; the relationship among EC, BS and BL showed interesting patterns; there were higher correspondents between EC and BL than between BS and BL; the pattern was consistent with the results of the structural model. The data was collected from car showrooms across Karachi city; the respondents were users of the brand.
摘要品牌体验(BE)是描述长期消费者品牌关系的关键;本研究探讨汽车购买情境下,品牌体验对情绪信心(EC)的影响,以及随后对品牌满意度(BS)和品牌忠诚度(BL)的影响。使用结构方程模型来确认假设的关系。本研究进一步探讨了品牌体验的维度:与EC、BS和BL相关的感官、情感、智力和行为。采用层次聚类分析来描述它们之间的关系,并确定了四个聚类。结构模型的结果表明,有一个积极和统计学意义是对电子商务的影响,有一个积极和显著的影响电子商务在废话,有一个积极和统计学意义BS对提单的影响。当从欧共体的直接路径提单添加到模型中,它增加了方差解释在提单和EC系数高于b系数表明电子商务模板中是一个重要的构造。层次聚类分析结果确定了4个聚类;EC、BS和BL之间的关系呈现出有趣的模式;EC与BL的对应关系高于BS与BL;该模式与结构模型的结果一致。这些数据是从卡拉奇市的汽车展厅收集的;受访者都是该品牌的用户。
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引用次数: 7
Methodology of Situational Management of Critical Infrastructure Security 关键基础设施安全情境管理方法
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0004
Michael J. Wisniewski
Abstract The article discusses the issues of the critical infrastructure security management from the perspective of entities responsible for its security and development of an integral model of critical infrastructure security, and shows the methodology of situational management of critical infrastructure safety. Proposed solutions are used for CI mapping, enabling the generation of adverse event scenarios, estimation of the risks dependent on the considered CI, and determination of decision problem, indicating a set of protection activities for elimination or reduction of the risk in the security threshold.
摘要本文从负责关键基础设施安全的实体的角度讨论了关键基础设施的安全管理问题,并开发了一个关键基础设施完整的安全模型,展示了关键基础结构安全的态势管理方法。所提出的解决方案用于CI映射,能够生成不良事件场景,估计依赖于所考虑的CI的风险,并确定决策问题,表明一组消除或降低安全阈值风险的保护活动。
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引用次数: 1
A Generalized Logistic Function and Its Applications 一个广义Logistic函数及其应用
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0007
G. Rza̧dkowski, L. Sobczak
Abstract In the present article, we deal with a generalization of the logistic function. Starting from the Riccati differential equation with constant coefficients, we find its analytical form and describe basic properties. Then we use the generalized logistic function for modeling some economic phenomena.
摘要在本文中,我们讨论了逻辑函数的一个推广。从常系数Riccati微分方程出发,找到了它的解析形式,并描述了它的基本性质。然后,我们使用广义逻辑函数对一些经济现象进行建模。
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引用次数: 7
Outranking Methods: Promethee I and Promethee II 排名方法:普罗米修斯I和普罗米修斯II
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0008
Shankha Shubhra Goswami
Abstract This article highlights the application of the Preference Ranking Organization Method for Enrichment of Evaluations (PROMETHEE) I and II in selecting the best laptop model among six different available models in the market. Seven important criteria, that is, processor, hard disk capacity, operating system, RAM, screen size, brand, and color, are selected, based on which the selection process have been made. Analytic hierarchy process (AHP) is adopted for calculating the weightages of the seven criteria and PROMETHEE is applied to select the best alternative. PROMETHEE I provides the partial ranking and preferences of one model over another, whereas PROMETHEE II provides the complete ranking of the alternatives. From this analysis, Model 4 is coming out to be the best laptop model occupying the first position and Model 1 occupies the last position, thus indicating it as the worst model among the group. The objectives of this article are to select the best laptop model among six available alternatives and to understood the steps of both multiple criteria decision-making (MCDM) methodologies, that is, PROMETHEE and AHP, in details.
摘要本文重点介绍了偏好排序组织方法(PROMETHEE)I和II在市场上六种不同型号的笔记本电脑中的应用。选择了七个重要标准,即处理器、硬盘容量、操作系统、RAM、屏幕大小、品牌和颜色,并在此基础上进行了选择过程。采用层次分析法(AHP)计算七个标准的权重,并采用PROMETHEE方法选择最佳方案。PROMETHEE I提供了一个模型相对于另一个模型的部分排名和偏好,而PROMETHEE II提供了备选方案的完整排名。根据这一分析,Model 4是最好的笔记本电脑型号,占据第一位,Model 1占据最后一位,因此表明它是该组中最差的型号。本文的目的是从六种可用的替代方案中选择最佳的笔记本电脑型号,并详细了解多标准决策(MCDM)方法的步骤,即PROMETHEE和AHP。
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引用次数: 21
Virtual Center for the Paradigmatic Studies 范式研究虚拟中心
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0014
T. Krupa
Abstract The Virtual Center for Paradigmatic Studies is a serious profession and, at the same time, a beneficial offer addressed to people who treat the process of their education and professional development both at home and in the academic environment as a unique life opportunity. This article presents material constituting the program and the basis for conducting theoretical and practical work at the Virtual Center for Paradigmatic Studies. The published material covers such issues as: the description of the Gorbatov's characterization principle, the theoretical correctness of the model of functioning, an example of the Semantic Model of 5 Projects, effective search for forbidden graph figures, the essence of functions that integrate semantic graphs, multi-object semantic sequences of events, the structure and purpose of Hasse diagrams.
摘要范式研究虚拟中心是一个严肃的职业,同时也是一个有益的服务,面向那些将在国内和学术环境中的教育和专业发展过程视为独特生活机会的人。本文介绍了该项目的组成材料,以及在虚拟范式研究中心进行理论和实践工作的依据。已发表的材料涵盖了以下问题:戈尔巴托夫表征原理的描述、功能模型的理论正确性、5个项目的语义模型示例、禁止图形的有效搜索、集成语义图的功能的本质、事件的多对象语义序列、,Hasse图的结构和用途。
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引用次数: 0
Proactive Planning of Project Team Members’ Competences 项目团队成员能力的主动规划
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0006
E. Szwarc, J. Wikarek
Abstract Among the many factors that cause project delays or cancellations are disruptions, that is, unforeseen events occurring during the implementation of a project, which postpone or interrupt the performance of project activities. Examples of disruptions include employee absenteeism, addition of new activities, and others. One way to deal with this type of events is to predict potential disruptions and prepare redundant resources to be used should a disruption occur (proactive approach). The focus of the present paper are human resources, in particular redundant project team competence frameworks, which allow to continue work on a project in the event of a disruption. Previous studies on planning competence frameworks regard insensitivity (robustness) to one type of disruption, caused by employee absenteeism (an absence of one, two, or three employees). The goal of this article is to present a proactive procedure that allows to seek competence frameworks robust to two types of disruptions: absence of one employee and addition of new activities not included in the project plan. Examples are provided to illustrate how the proposed approach can be used in practice.
摘要在导致项目延迟或取消的许多因素中,有中断,即在项目实施过程中发生的不可预见的事件,这些事件推迟或中断了项目活动的执行。干扰的例子包括员工缺勤、增加新活动等。处理这类事件的一种方法是预测潜在的中断,并准备在发生中断时使用的冗余资源(主动方法)。本文件的重点是人力资源,特别是冗余的项目团队能力框架,这些框架允许在项目中断的情况下继续工作。先前关于规划能力框架的研究认为,员工缺勤(一名、两名或三名员工缺勤)对一种类型的干扰不敏感(稳健性)。本文的目标是提出一个积极主动的程序,使其能够寻求对两种类型的中断保持稳健的能力框架:一种是缺少一名员工,另一种是增加项目计划中未包含的新活动。举例说明了如何在实践中使用所提出的方法。
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引用次数: 7
Technology-Driven Innovations in Financial Services: The Rise of Alternative Finance 技术驱动的金融服务创新:另类金融的兴起
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0011
Lech Gąsiorkiewicz, Jan Monkiewicz, Marek Monkiewicz
Abstract Financial systems worldwide are increasingly experiencing the mounting pressure of the technology-based financial innovations. Some of these developments are generating alternative financial structures existing parallelly to the “old” ones, whereas some others are simply replacing the “old” ones. Alternative intermediating institutions are gaining ground vis-à-vis incumbents, relying on their technological and market supremacy. The space of traditional financial intermediation requires new solutions to be more competitive. Some technological solutions provide additionally for the partial or entire disintermediation of the financial services, thus removing some existing transaction costs and matching directly economic agents. Digitalization and datafication, coupled with artificial intelligence, are offering immense new operational opportunities and economic benefits. On the other hand, they are also the source of new risks to the financial and economic systems, financial stability, national security, and consumer well-being, which need to be properly addressed. We review in this paper principal components of the current stream of technology-based financial innovations and their main drivers, as well as discuss major strategic issues and impacts that we are facing in this area.
摘要世界范围内的金融系统正越来越多地经历着以技术为基础的金融创新带来的越来越大的压力。其中一些发展正在产生与“旧”金融结构平行存在的替代金融结构,而另一些则只是取代“旧”的金融结构。替代中介机构凭借其技术和市场优势,在与现有机构的竞争中占据优势。传统金融中介的空间要求新的解决方案更具竞争力。一些技术解决方案额外提供了金融服务的部分或全部非中介化,从而消除了一些现有的交易成本,并直接匹配了经济代理人。数字化和数据化,再加上人工智能,正在提供巨大的新的运营机会和经济效益。另一方面,它们也是金融和经济体系、金融稳定、国家安全和消费者福祉面临新风险的根源,需要妥善解决。本文回顾了当前基于技术的金融创新的主要组成部分及其主要驱动因素,并讨论了我们在这一领域面临的主要战略问题和影响。
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引用次数: 5
Stakeholders and Performance Management Systems of Small and Medium-Sized Outpatient Clinics 中小型门诊诊所的利益相关者与绩效管理体系
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0016
Piotr Korneta
Abstract Performance management systems can be divided into those that rely considerably on significant stakeholders and that ignore stakeholders, other than the stockholders and the clients. Decision makers willing to implement and use a performance management system must decide to what extent such system should rely on various stakeholders. In this study, 10 in-depth interviews with representatives possessing significant experience with small and medium-sized outpatient clinics have been employed. The objective of this paper is to study if an efficient performance management system for small and medium-sized outpatient clinics can ignore stakeholders. The results of this study postulate performance management systems, which are not sufficiently rooted in stakeholders, are not likely to be successful for small and medium-sized outpatient clinics. Developed in this article concept acknowledges wider society and indicates significant stakeholders who cannot be ignored. The paper ends with conclusion, limitations, indications for further research, and some managerial implications.
摘要绩效管理系统可分为严重依赖重要利益相关者和忽视股东和客户以外的利益相关者的系统。愿意实施和使用绩效管理系统的决策者必须决定该系统在多大程度上依赖于各种利益相关者。在这项研究中,对具有中小型门诊丰富经验的代表进行了10次深入访谈。本文的目的是研究一个有效的中小门诊绩效管理系统是否可以忽视利益相关者。这项研究的结果假设,绩效管理系统没有充分植根于利益相关者,不太可能在中小型门诊诊所取得成功。本文中提出的概念承认了更广泛的社会,并指出了不可忽视的重要利益相关者。文章最后给出了结论、局限性、进一步研究的方向以及一些管理启示。
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引用次数: 4
The Process Approach in the Financial Management of Insurance Firms 保险公司财务管理的过程方法
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0001
Lech Gąsiorkiewicz
Abstract The significance of insurance activity is constantly growing, generating new problems and posing new challenges. One of these challenges is meeting the growing requirements and expectations of customers. This requires the efficient management of insurance companies, which means the necessity to resort to modern management concepts, particularly the concept of process management and its related instruments. The article presents the results of research carried out at the Faculty of Management of the Warsaw University of Technology regarding process management in insurance companies. The distinctness of insurance activity and its financial management is discussed and its following aspects presented: the identification of insurance activity processes encompassing the management of basic and auxiliary processes; the model of the financial management process of insurance companies; the relationship between the financial management process and other processes implemented in insurance companies; financial situation assessment measures for insurance companies, and the financial management process.
保险活动的意义在不断增长,产生了新的问题,提出了新的挑战。其中一个挑战是满足客户不断增长的需求和期望。这就要求对保险公司进行有效的管理,这就意味着必须采用现代管理理念,特别是流程管理的概念及其相关工具。本文介绍了华沙理工大学管理学院关于保险公司流程管理的研究结果。讨论了保险活动及其财务管理的特殊性,并提出了以下几个方面:确定保险活动过程,包括基本过程和辅助过程的管理;保险公司财务管理流程模型保险公司财务管理流程与其他流程之间的关系;保险公司财务状况评估措施,以及财务管理流程。
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引用次数: 1
A Logistic Process Immaturity Model Proposal 一种物流过程不成熟模型的提出
IF 1.1 Q4 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.2478/fman-2020-0005
Mateo Márquez-Gutiérrez, Guillermo Carmona-Gonzalez, Carlos Castro-Zuluaga
Abstract Aims To develop an immaturity model for the assessment of logistic processes that can assess the practices that describe the level of criticality, which maturity models do not evaluate, of these processes. Originality Application of the little-known variation of maturity models and immaturity models in business logistic processes. Research method The research is conducted from a literature review primarily with terms such as immaturity models and process immaturity. As literature is poor, it is supported by the maturity models developed by various authors in multiple domains. Main findings As a result, an immaturity model is obtained for the assessment of the main logistic processes of manufacturing companies. Likewise, the evaluation and the experiences collected from its application in a company of a case study are obtained. Implications for theory and practice The studies about immaturity of processes are few. The model is designed for manufacturing companies whose logistics management differs from service companies.
摘要目的开发一个用于评估物流过程的不成熟度模型,该模型可以评估描述这些过程的关键程度的实践,而成熟度模型没有评估这些实践。独创性商业物流流程中鲜为人知的成熟度模型和不成熟度模型变体的应用。研究方法该研究通过文献综述进行,主要涉及不成熟模型和过程不成熟等术语。由于文献贫乏,它得到了多个领域不同作者开发的成熟度模型的支持。主要研究结果建立了制造企业主要物流过程评价的不成熟度模型。同样,还获得了案例研究对其在某公司应用的评价和经验。对理论和实践的启示关于过程不成熟的研究很少。该模型是为物流管理不同于服务公司的制造公司设计的。
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引用次数: 1
期刊
Foundations of Management
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