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How the Marketing Thought Evolved – A Brief Analysis of Marketing Literature 营销思想如何演变--营销文献简析
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0050
Mircea Fuciu
The fast-paced development and evolution of the marketing concept in the last decade has generated the need to delve into the past to understand the future. Therefore, the current paper aims to bring forth a better understanding of the evolution of the concept of marketing thought, while doing a bibliometric analysis on the papers that mention the term “marketing thought” in their title and / or abstract. The findings of the literature review as well as the results of the analysis are representing a starting point in the process of continuing the research undertaken by authors in the 20th century and, thus providing a starting point in the development of new marketing theories on the evolution of the marketing thought in a time governed by the internet, social media, artificial intelligence, or online consumer behaviour.
近十年来,市场营销概念的快速发展和演变促使我们有必要深入研究过去,以了解未来。因此,本文旨在通过对在标题和/或摘要中提及 "营销思想 "一词的论文进行文献计量分析,更好地了解营销思想概念的演变。文献综述的发现以及分析的结果代表了一个起点,即继续开展 20 世纪作者所进行的研究,从而为在互联网、社交媒体、人工智能或在线消费者行为所支配的时代发展有关营销思想演变的新营销理论提供一个起点。
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引用次数: 0
Implications of Crises on Start-Up Management and Ways to Increase Business Resilience and Sustainable Development 危机对初创企业管理的影响以及提高企业应变能力和可持续发展的方法
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0049
Camelia-Cristina Dragomir, Alexandra Zamfirache, Ruxandra-Gabriela Albu, Tiberiu Foris
This paper aims to conduct an in-depth analysis of how recent crises have been experienced by Romanian start-ups from the perspective of their managers, through quantitative research. The authors also aimed to investigate the interest of entrepreneurs in sustainably developing their businesses and the actions they aim to take in this direction. Data were collected from a sample of 216 respondents, managers of start-ups operating in the Center and South-West Oltenia Regions. The results indicate that the COVID-19 health crisis and the international financial crisis, followed by the energy crisis, have had the greatest impact on the activity of start-ups and identify response measures that can be solutions to increase their resilience in times of crisis. The research can help managers of start-ups maintain business stability in complicated times and incorporate sustainability practices into their business strategy. Governmental, regional and local authorities, as well as entrepreneurship education providers, can also use the research results to initiate measures to support start-ups in their efforts to cope with current challenges and develop sustainably.
本文旨在通过定量研究,从罗马尼亚初创企业管理者的角度深入分析这些企业是如何经历近期危机的。作者还旨在调查企业家对可持续发展企业的兴趣,以及他们在这方面的目标行动。数据是从 216 名受访者中收集的,他们都是在中部和西南部奥尔特尼亚地区经营的初创企业的管理者。研究结果表明,COVID-19 健康危机和国际金融危机对初创企业的活动影响最大,其次是能源危机。这项研究可以帮助初创企业的管理者在复杂时期保持业务稳定,并将可持续发展实践纳入其业务战略。政府、地区和地方当局以及创业教育提供者也可以利用研究成果,采取措施支持初创企业努力应对当前的挑战,实现可持续发展。
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引用次数: 0
Modelling the Impact of Crude Oil Prices and Stock Price Index on Indonesia’s Exchange Rates 模拟原油价格和股票价格指数对印尼汇率的影响
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0057
Olajide Raji Jimoh, Muhammad Adeel-Farooq Rana, Toyin Oyewole Tajudeen
This paper employs various GARCH-type models and the daily data from 3 July 2006 to 30 June 2021 to examine the effect of crude oil prices and stock price index on exchange rates for Indonesia, the largest oil producer in Southeast Asia. Since the share markets and oil prices are very volatile, testing the stability of the parameters or system is desirable. We achieve this by using the Nyblom’s fluctuations test and account for the structural break associated with the fluctuations. Findings reveal that lower oil price return leads the Indonesian currency per US dollar to depreciate. In addition, we find that stock return has negative and significant relation with exchange rates. This lends support to the portfolio balance effect in which a decrease in stock prices leads to a depreciation of Indonesian Rupiah against the US dollar. Evidence from EGARCH model shows that shocks to the volatility of exchange rate have a symmetrical effect. Our results suggest that as lower oil prices and stock prices contributes to depreciation of Indonesia rupiah against USD, an appropriate monetary policy may require adjustment of interest rates to resist the exchange rate fluctuations without being detrimental to the banking system.
本文采用各种 GARCH 型模型和 2006 年 7 月 3 日至 2021 年 6 月 30 日的每日数据,研究东南亚最大的石油生产国印度尼西亚的原油价格和股票价格指数对汇率的影响。由于股票市场和石油价格波动很大,因此需要测试参数或系统的稳定性。为此,我们使用了 Nyblom 波动检验法,并考虑了与波动相关的结构断裂。研究结果表明,石油价格回报率降低会导致印尼货币兑美元贬值。此外,我们还发现股票收益率与汇率之间存在显著的负相关关系。这支持了投资组合平衡效应,即股票价格下跌导致印尼盾兑美元贬值。EGARCH 模型的证据表明,汇率波动的冲击具有对称效应。我们的研究结果表明,由于油价和股价下跌导致印尼盾兑美元贬值,适当的货币政策可能需要调整利率,以抵御汇率波动,同时又不损害银行系统。
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引用次数: 0
African Firms Internationalization: What Can We Learn from the Most Cited Articles Published in the Last Decade? 非洲企业的国际化:我们能从过去十年发表的被引用次数最多的文章中学到什么?
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0059
Sob Tchanga Paul, Ondřej Dvouletý
This article aims to develop a recent overlook of African firms’ internationalization and its importance in consideration of the growing interest of multinational stakeholders. We analysed 26 most-cited journal articles, i.e., based on the number of citations, in the last decade, indexed in the Web of Science database, i.e., from 2011 to 2021. The previously published studies revealed that the internationalization of African firms is a fast-growing stream of the broader topic of international entrepreneurship. Our review also summarized two main research areas identified in the studied literature. The first focuses on selected features of African firms’ internationalization process. The second part underpins factors influencing their internationalization. The provided structured knowledge from the most cited articles serves as a tool to improve stakeholders’ understanding of international entrepreneurship in Africa. The study also proposes future research directions in international business and entrepreneurship in Africa. The article contributes to international entrepreneurship research in Africa by enumerating those aspects that shape the internationalization path of these global firms.
本文旨在从跨国利益相关者日益关注的角度,对非洲企业的国际化及其重要性进行最新展望。我们分析了过去十年(2011 年至 2021 年)中被科学网数据库收录的 26 篇被引用次数最多的期刊文章。以前发表的研究表明,非洲企业的国际化是国际创业这一更广泛主题中发展迅速的一个分支。我们的综述还总结了研究文献中发现的两个主要研究领域。第一部分侧重于非洲企业国际化进程的选定特征。第二部分是影响其国际化的因素。从被引用次数最多的文章中获得的结构化知识可作为一种工具,提高利益相关者对非洲国际创业的理解。本研究还提出了非洲国际商业和创业的未来研究方向。文章列举了影响这些全球性企业国际化道路的各个方面,为非洲的国际创业研究做出了贡献。
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引用次数: 0
How Does Decoy Pricing Affect Purchasing Decisions? 诱饵定价如何影响采购决策?
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0053
Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková, Ekaterina Veverková
This paper is devoted to the cognitive biases of decoy pricing, which has become the subject of interest of retail companies in recent years. The paper analyses the principles of the decoy effect with regard to consumer behaviour in the Czech Republic (which represents customers of the Eastern Europe). The analytical part of the paper focuses on examination of often irrational consumer decision-making process, with respect to age, gender, product group, and other factors. A combination of questionnaire survey (N=200) and interviews (N=32) was used. The results indicate a significant influence of the generation the consumer belongs to, further differences in decision-making according to gender, as well as differences in effects in various product categories. The findings may be utilised by companies considering the use of decoy pricing strategies in the Czech market.
本文专门讨论诱饵定价的认知偏差,近年来,诱饵定价已成为零售公司关注的主题。本文分析了诱饵效应与捷克共和国(代表东欧客户)消费者行为有关的原理。本文的分析部分侧重于研究消费者决策过程中经常出现的不合理现象,包括年龄、性别、产品类别和其他因素。采用了问卷调查(200 人)和访谈(32 人)相结合的方法。结果表明,消费者所属的世代对决策过程有重大影响,不同性别的消费者在决策过程中存在进一步差异,不同类别的产品在效果上也存在差异。考虑在捷克市场使用诱饵定价策略的公司可以利用这些研究结果。
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引用次数: 0
Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro 程序化广告与网络出版商:Libertatea.Ro 案例
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0060
Andrei Ungureanu, Lucian Belaşcu, Alexandra Horobeț, Marius Croitoru Ionuț
Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of automated algorithms for media trading led to a significant decrease in campaign setup and management costs and created a new revenue stream for online publishers. However, by the late 2010s, the emergence of ever more complex algorithms and the opaque practices of the Advertising Technology (AdTech) companies in charge of them have led to complaints that programmatic advertising functions largely as a “black box”. This article inquires into the programmatic media trading process, with a focus on the impact of the algorithms’ increased sophistication on the monetization strategies of online publishers. We analyze the case of Libertatea.ro, a leading Romanian newspaper, in its attempt to offset the decrease of revenue from printed circulation by increasing revenues generated through its online website. The findings show that publishers are forced to apply increasingly complex website monetization strategies. This can, in turn, lead to a loss of control over their advertising inventory and decreased bargaining power when facing AdTech companies, thus threatening the economic models of online publishing.
程序化广告兴起于 2000 年代初,旨在简化在线媒体购买流程。它为营销人员提供了即时购买数百万广告印象的手段,并帮助出版商增加收入。媒体交易自动化算法的应用大大降低了营销活动的设置和管理成本,并为在线出版商创造了新的收入来源。然而,到了 2010 年代后期,越来越复杂的算法和负责算法的广告技术(AdTech)公司不透明的做法导致人们抱怨程序化广告在很大程度上是一个 "黑盒子"。本文对程序化媒体交易过程进行了探究,重点关注算法日益复杂化对网络出版商货币化战略的影响。我们分析了罗马尼亚主要报纸 Libertatea.ro 的案例,该报试图通过增加在线网站的收入来抵消印刷发行收入的减少。研究结果表明,出版商不得不采用日益复杂的网站货币化战略。这反过来又会导致出版商失去对广告库存的控制,在面对广告技术公司时失去讨价还价的能力,从而威胁到在线出版的经济模式。
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引用次数: 0
Does Career Decidedness Affect Employment Hope? The Mediating Role of Education Quality in Higher Educationpotential of Work from Home for Determining Job Quality 职业决定性会影响就业希望吗?高等教育教育质量的中介作用 居家工作决定就业质量的潜力
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0062
Yüksel Yalçin, Hasan Özkan
In today’s conditions, one of the most important issues that confuse students in higher education is their career. With the increasing economic conditions and population growth, it becomes more difficult for them to decide on their careers. Employment perspectives and professional awareness levels are important for job seekers to find a job that meets their knowledge, skills and expectations and to ensure continuity. The general mood for students to have information about finding a job after graduation is expressed as employment hope. The quality of education students receive in higher education will affect their careers and futures. In this study, it is aimed to examine the mediating role of the education quality (EQ) in higher education in the relationship between career decidedness (CD) and employment hope (EH) of university students. The research was conducted with a sample of 476 people which continues to their higher education in different universities in Türkiye. According to the findings obtained; a statistically significant positive correlation was found between CD and EQ, CD and EH, and EQ and EH. In addition, according to the mediation test, it was determined that education quality had a partial and weak mediating role between CD and EH.
在当今形势下,职业生涯是困扰高校学生的最重要问题之一。随着经济条件的改善和人口的增长,他们越来越难以决定自己的职业。就业观和专业认知水平对于求职者找到符合自己知识、技能和期望的工作并确保工作的连续性非常重要。学生对毕业后就业信息的普遍渴望表现为就业希望。学生在高等教育中接受的教育质量将影响他们的职业生涯和未来。本研究旨在探讨高等教育教育质量(EQ)在大学生职业决定性(CD)和就业希望(EH)之间的中介作用。研究以 476 名在土耳其不同大学继续接受高等教育的学生为样本。研究结果表明,CD 与 EQ、CD 与 EH 以及 EQ 与 EH 之间存在统计学意义上的显著正相关。此外,根据中介检验,教育质量在 CD 和 EH 之间具有部分和微弱的中介作用。
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引用次数: 0
The Determinants of Health Care Expenditure in Egypt 埃及医疗保健支出的决定因素
IF 0.6 Q3 ECONOMICS Pub Date : 2024-01-11 DOI: 10.2478/sbe-2023-0045
Magdy Barbary Mahmoud
Health care sector is one of the most important sectors that affect the economies of all countries. On the one hand, it affects the productivity of labor force, on the other hand, it affects the spending of the households and the allocation of income among the various aspects of spending. In addition, the case of Egypt is characterized by some peculiarity in terms of The large population and the existence of a development gap between the cities of the north and the cities of the south, and the volume of out of pocket expenditure on health care which exceeds its counterpart in most countries of the world. In addition, health care service providers in Egypt are represented in the public sector, the private sector and the cooperative or community sector, where the three sectors provide health care services with different quality and prices. Therefore, this study aimed to identify the determinants of health care expenditure in Egypt through an econometric model. The results showed that spending on health care in Egypt was affected by percapita GDP and population over 65 years old while the econometric model shows no significance for variables such as hospital beds and number of medical doctors.
医疗保健部门是影响所有国家经济的最重要部门之一。一方面,它影响劳动力的生产率,另一方面,它影响家庭的支出以及收入在各方面支出中的分配。此外,埃及还具有一些特殊性,如人口众多,北部城市与南部城市之间存在发展差距,医疗保健方面的自费支出超过了世界上大多数国家。此外,埃及的医疗服务提供者包括公共部门、私营部门以及合作或社区部门,这三个部门提供的医疗服务质量和价格各不相同。因此,本研究旨在通过计量经济学模型确定埃及医疗支出的决定因素。结果表明,埃及的医疗支出受人均国内生产总值和 65 岁以上人口的影响,而计量经济学模型显示病床和医生数量等变量并不重要。
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引用次数: 0
Connecting Sustainable Development with Media, Journalism and Communication Programs in European Universities 将可持续发展与欧洲大学的媒体、新闻和传播项目联系起来
Q3 ECONOMICS Pub Date : 2023-08-01 DOI: 10.2478/sbe-2023-0038
Minodora Sălcudean, Adina Pintea, Roxana Săvescu
Abstract Media plays a critical role in shaping public opinion and policy on global issues related to sustainable development. As such, journalism higher education has an important responsibility to prepare journalism students to report on sustainable development issues and to promote the Sustainable Development Goals. However, integrating the SDGs into journalism curricula presents several challenges. This article reviews the current state of teaching the SDGs in European journalism higher education and identifies the challenges and opportunities for integrating the SDGs into journalism curricula. The authors examine the connection between journalism programs, courses and the topics of the SDGs, in the European university environment by accessing existing reports (mainly from institutions like UN, UNESCO, EU-HEIs), studies and articles on SDGs in journalism and the websites of EU-HEIs. The EU universities providing Journalism / Media Programs were selected based on three criteria: i/ the 2020 QS World University Ranking by Subject (subjects used: “communication & media studies”, “development studies”), ii/ Google search based on keywords related to journalism or media education and SDGs and iii/ existing partnerships LBUS has with European universities in the field of journalism and media.
媒体在塑造与可持续发展有关的全球问题的公众舆论和政策方面发挥着关键作用。因此,新闻高等教育在培养新闻专业学生报道可持续发展问题和促进可持续发展目标方面负有重要责任。然而,将可持续发展目标整合到新闻课程中存在一些挑战。本文回顾了欧洲新闻高等教育中可持续发展目标的教学现状,并确定了将可持续发展目标纳入新闻课程的挑战和机遇。作者通过访问现有的报告(主要来自联合国、联合国教科文组织、欧盟高等教育机构)、关于新闻业可持续发展目标的研究和文章以及欧盟高等教育机构的网站,研究了欧洲大学环境中新闻项目、课程和可持续发展目标主题之间的联系。提供新闻/媒体专业的欧盟大学是根据三个标准进行选择的:1 / 2020年QS世界大学学科排名(学科使用:“传播与媒体”;“媒体研究”,“发展研究”),ii/基于新闻或媒体教育和可持续发展目标相关关键词的谷歌搜索,iii/ LBUS与欧洲大学在新闻和媒体领域的现有合作伙伴关系。
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引用次数: 0
The COVID-19 Crisis and the Financial Impact on Family Firms 2019冠状病毒病危机及其对家族企业的财务影响
Q3 ECONOMICS Pub Date : 2023-08-01 DOI: 10.2478/sbe-2023-0026
Gino Felix Dodero Ortiz De Zevallos, José Antonio Clemente-Almendros, María Emilia Bahamondes Rosado
Abstract This paper analyses literature related to the impact of COVID-19 on family firms’ financial decisions. Presenting their distinctive characteristics and their responses to both past crises and the current one, the aim is to single out the key factors that ensure these firms’ economic continuity. The analysis of the key factors shown in the studies makes it possible to identify and understand behavioural aspects, such as those relating to business resilience, employed by owners of family firms, which take precedence over traditional financial management decisions. The analysis of the financial impact of the current crisis on family firms will help improve their resilience to future exogenous impacts.
摘要本文分析了COVID-19对家族企业财务决策影响的相关文献。通过展示这些公司的独特特征以及他们对过去和当前危机的反应,我们的目标是挑选出确保这些公司经济连续性的关键因素。对研究中显示的关键因素的分析,使识别和理解行为方面成为可能,例如家族企业所有者所采用的与业务弹性有关的行为方面,这些方面优先于传统的财务管理决策。分析当前危机对家族企业的财务影响,有助于提高家族企业对未来外部冲击的抵御能力。
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引用次数: 0
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Studies in Business and Economics
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