Abstract The aim of the research was to determine the impact of selected corporate governance mechanisms on the scope of disclosures related to control system over financial reporting in Poland and Germany. The research group comprised of companies from the Warsaw WIG 30 index and the German DAX index in 2013. The disclosures were measured by the number of detailed disclosures about control system over financial reporting presented by the surveyed companies. The research results indicate that selected corporate governance mechanisms affect the scope of disclosures regarding the system of control over financial reporting. It was found that the number of supervisory board committees and the number of meetings of the supervisory board have a significant positive influence on the scope of disclosures regarding control over financial reporting. But, the increase in number of meetings of the audit committee has a significant negative impact on the scope of disclosures regarding control over financial reporting. The results of the research also indicate the role of national determinants of the scope of disclosures. The study was a comparative one nature and was conducted among companies from developed and developing capital markets.
{"title":"The association between disclosures on control system over financial reporting and mechanisms of corporate governance: Empirical evidence from Germany and Poland","authors":"J. Gad","doi":"10.2478/ijme-2020-0028","DOIUrl":"https://doi.org/10.2478/ijme-2020-0028","url":null,"abstract":"Abstract The aim of the research was to determine the impact of selected corporate governance mechanisms on the scope of disclosures related to control system over financial reporting in Poland and Germany. The research group comprised of companies from the Warsaw WIG 30 index and the German DAX index in 2013. The disclosures were measured by the number of detailed disclosures about control system over financial reporting presented by the surveyed companies. The research results indicate that selected corporate governance mechanisms affect the scope of disclosures regarding the system of control over financial reporting. It was found that the number of supervisory board committees and the number of meetings of the supervisory board have a significant positive influence on the scope of disclosures regarding control over financial reporting. But, the increase in number of meetings of the audit committee has a significant negative impact on the scope of disclosures regarding control over financial reporting. The results of the research also indicate the role of national determinants of the scope of disclosures. The study was a comparative one nature and was conducted among companies from developed and developing capital markets.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85782607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Firms adopt open innovation for different reasons, and they experience various barriers for open innovation. Thus, the paper aims to answer two questions: (1) what type of drivers and barriers for open innovation that are to be identified among innovative firms in Poland and (2) what kind of differences in motives and barriers between high-tech and non-high-tech industries can be identified. The authors analyzed drivers and barriers for open innovation drawn from a survey database of on 122 innovative firms in Poland by means of the CATI method. The study confirms that the concept of open innovation is adopted in high-tech as well as non-high-tech industries. The study also shows that the most important drivers in high-tech and non-high-tech industries are market-driven motives, whereas the most important barriers are related to legal and financial factors. Moreover, the research does not confirm that there are different drivers and barriers between in high-tech and non-high-tech industries.
{"title":"Does industry matter? Drivers and barriers for open innovation in high-tech and non-high-tech industries—Evidence from Poland","authors":"Patryk Dziurski, Agnieszka Sopińska","doi":"10.2478/ijme-2020-0024","DOIUrl":"https://doi.org/10.2478/ijme-2020-0024","url":null,"abstract":"Abstract Firms adopt open innovation for different reasons, and they experience various barriers for open innovation. Thus, the paper aims to answer two questions: (1) what type of drivers and barriers for open innovation that are to be identified among innovative firms in Poland and (2) what kind of differences in motives and barriers between high-tech and non-high-tech industries can be identified. The authors analyzed drivers and barriers for open innovation drawn from a survey database of on 122 innovative firms in Poland by means of the CATI method. The study confirms that the concept of open innovation is adopted in high-tech as well as non-high-tech industries. The study also shows that the most important drivers in high-tech and non-high-tech industries are market-driven motives, whereas the most important barriers are related to legal and financial factors. Moreover, the research does not confirm that there are different drivers and barriers between in high-tech and non-high-tech industries.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76790094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rainer Busch, Karim Gassemi, Julie Papastamatelou, Alexander Unger, Christian May
Abstract Introduction and Aims Entrepreneurship and the business environment, in general, are being influenced by the existence of formal and informal institutions. This study focuses on the negative versus positive perceptions of Moroccan, Chinese, and German entrepreneurs to formal and informal institutions, and the associations of these perceptions with self-efficacy and market versus network orientation of the business environment. Methods In a sample of n = 319 female and male entrepreneurs, we have examined similarities and differences in the perception of informal and formal institutions and their effects on self-efficacy and business strategy, while conducting t-tests and linear regressions. Results In all three cultural contexts, both formal and informal institutions play a significant role because of different reasons. Conclusion The nature of entrepreneurship is complex as both formal and informal institutional factors are differently associated with businesses. The results could enhance the understanding regarding the coexistence of formal or informal institutions within the business environments of different countries and the connections between business orientation and self-efficacy.
{"title":"Perception of formal and informal institutions by entrepreneurs in China, Morocco, and Germany – A cross-cultural pilot study","authors":"Rainer Busch, Karim Gassemi, Julie Papastamatelou, Alexander Unger, Christian May","doi":"10.2478/ijme-2020-0026","DOIUrl":"https://doi.org/10.2478/ijme-2020-0026","url":null,"abstract":"Abstract Introduction and Aims Entrepreneurship and the business environment, in general, are being influenced by the existence of formal and informal institutions. This study focuses on the negative versus positive perceptions of Moroccan, Chinese, and German entrepreneurs to formal and informal institutions, and the associations of these perceptions with self-efficacy and market versus network orientation of the business environment. Methods In a sample of n = 319 female and male entrepreneurs, we have examined similarities and differences in the perception of informal and formal institutions and their effects on self-efficacy and business strategy, while conducting t-tests and linear regressions. Results In all three cultural contexts, both formal and informal institutions play a significant role because of different reasons. Conclusion The nature of entrepreneurship is complex as both formal and informal institutional factors are differently associated with businesses. The results could enhance the understanding regarding the coexistence of formal or informal institutions within the business environments of different countries and the connections between business orientation and self-efficacy.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81755684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Objective This study is an attempt to identify crucial assets of intellectual capital (IC) of transnational corporations (TNCs). The author identifies key assets each of the IC layers: organizational, innovative, and institutional. Examining these complex constructions of IC and its comprehensive influence on achieving competitive advantage is justified as the topic has been investigated rarely till now. Methods The paper presents literature review and the results of an authorial survey (252 corporations). The author used the following methodology concepts: the Grounded Theory Method, the Social Network Analysis, and the Multidimensional Statistical Analysis. Findings The results of the conducted analysis do sustain the postulated hypothesis that the main pillars constituting the intellectual capital of the most powerful transnational corporations (leaders) are the same in terms of the core irrespective of the type of industry. Based on the conducted research, the author points to the three key requirements for each of three IC layers (organizational, innovative, and institutional). Practical implication The proposed model of layers of intellectual capital may be used to identify the relationship in question, or its lack of relationship, in other types of international business. Furthermore, the study results provide guidelines for executives of corporations with respect to intellectual capital management. Originality/value It is a new, original proposal for measurement and presentation of the relationship between international competitiveness of transnational corporations and their intellectual capital efficiency (pillars of IC-layers).
{"title":"The significance of intellectual capital in strategies of transnational corporations","authors":"Magdalena Rosińska-Bukowska","doi":"10.2478/ijme-2020-0025","DOIUrl":"https://doi.org/10.2478/ijme-2020-0025","url":null,"abstract":"Abstract Objective This study is an attempt to identify crucial assets of intellectual capital (IC) of transnational corporations (TNCs). The author identifies key assets each of the IC layers: organizational, innovative, and institutional. Examining these complex constructions of IC and its comprehensive influence on achieving competitive advantage is justified as the topic has been investigated rarely till now. Methods The paper presents literature review and the results of an authorial survey (252 corporations). The author used the following methodology concepts: the Grounded Theory Method, the Social Network Analysis, and the Multidimensional Statistical Analysis. Findings The results of the conducted analysis do sustain the postulated hypothesis that the main pillars constituting the intellectual capital of the most powerful transnational corporations (leaders) are the same in terms of the core irrespective of the type of industry. Based on the conducted research, the author points to the three key requirements for each of three IC layers (organizational, innovative, and institutional). Practical implication The proposed model of layers of intellectual capital may be used to identify the relationship in question, or its lack of relationship, in other types of international business. Furthermore, the study results provide guidelines for executives of corporations with respect to intellectual capital management. Originality/value It is a new, original proposal for measurement and presentation of the relationship between international competitiveness of transnational corporations and their intellectual capital efficiency (pillars of IC-layers).","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83921554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Leszek Jasiński [2019] attempts, as the title indicates, “a reading after half a century” of Michał Kalecki's thought. We dispute the main claim in the book, i.e. that Kalecki has a firm place in contemporary mainstream economics and was the originator of many ideas generally accepted today. On careful reading, virtually none of the models and theories by Kalecki selected by Jasiński for appraisal has entered mainstream neoclassical economic research and graduate academic teaching. Most of his policy advice was also neglected by the Capitalist State, (post)Stalinist “socialist” State, and “Intermediate Regimes” in developing countries. His opus remains original, advanced, insightful but heterodox in all contexts. Our main thesis is that, toutes proportions gardées, Jasiński is signalling an attempt to repeat the absorption of ‘bastardised’ Keynesianism into the mainstream “grand neoclassical synthesis” in the 1940s/50s with selected, reinterpreted, ‘bastardised’ Kaleckian ideas today. We also doubt that the unilinear view of the history of economic thought can be sustained.
{"title":"The sweet-and-sour soup of Michał Kalecki's political economy","authors":"Aleksander Sulejewicz","doi":"10.2478/ijme-2020-0016","DOIUrl":"https://doi.org/10.2478/ijme-2020-0016","url":null,"abstract":"Abstract Leszek Jasiński [2019] attempts, as the title indicates, “a reading after half a century” of Michał Kalecki's thought. We dispute the main claim in the book, i.e. that Kalecki has a firm place in contemporary mainstream economics and was the originator of many ideas generally accepted today. On careful reading, virtually none of the models and theories by Kalecki selected by Jasiński for appraisal has entered mainstream neoclassical economic research and graduate academic teaching. Most of his policy advice was also neglected by the Capitalist State, (post)Stalinist “socialist” State, and “Intermediate Regimes” in developing countries. His opus remains original, advanced, insightful but heterodox in all contexts. Our main thesis is that, toutes proportions gardées, Jasiński is signalling an attempt to repeat the absorption of ‘bastardised’ Keynesianism into the mainstream “grand neoclassical synthesis” in the 1940s/50s with selected, reinterpreted, ‘bastardised’ Kaleckian ideas today. We also doubt that the unilinear view of the history of economic thought can be sustained.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81782811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Studies have shown that issue of shared leadership is directly related to leadership style adopted in the organization, which is germane and strategic to teamwork to effectuate high business performance across industries. The study looks at the relationship between the different leadership styles and innovative work behaviors (IWBs) that would ultimately lead to improved performance in financial sector among sales team. Thus, the study examines the operational frameworks of the different leadership styles and the effects on IWBs vis-à-vis sales team work in the financial industry. The case of financial industry stems from the fact that operations are currently changing from arm-chair marketing to aggressive selling strategy to improve customer base and financial inclusion in the economy. The study found out that leadership styles—transformational leadership, individual empowering leadership (IEL), team empowering leadership, and participative leadership (PL) are very strategic to sales teamwork, but IEL and PL are more strategic and performance-enhancing to behaviorIWB in financial sector sales teamwork.
{"title":"Will shared leadership engenders innovative work behaviors among salesmen toward improved performance?","authors":"Oniku Ayodele, Mokwenyei Anita Kehinde","doi":"10.2478/ijme-2020-0020","DOIUrl":"https://doi.org/10.2478/ijme-2020-0020","url":null,"abstract":"Abstract Studies have shown that issue of shared leadership is directly related to leadership style adopted in the organization, which is germane and strategic to teamwork to effectuate high business performance across industries. The study looks at the relationship between the different leadership styles and innovative work behaviors (IWBs) that would ultimately lead to improved performance in financial sector among sales team. Thus, the study examines the operational frameworks of the different leadership styles and the effects on IWBs vis-à-vis sales team work in the financial industry. The case of financial industry stems from the fact that operations are currently changing from arm-chair marketing to aggressive selling strategy to improve customer base and financial inclusion in the economy. The study found out that leadership styles—transformational leadership, individual empowering leadership (IEL), team empowering leadership, and participative leadership (PL) are very strategic to sales teamwork, but IEL and PL are more strategic and performance-enhancing to behaviorIWB in financial sector sales teamwork.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78133091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In this paper, the use of the machine learning algorithm is examined in derivation of the determinants of price movements of stock indices. The Random Forest algorithm was selected as an ideal representative of the nonlinear algorithms based on decision trees. Various brokering and investment firms and individual investors need comprehensive and insight information such as the drivers of stock price movements and relationships existing between the various factors of the stock market so that they can invest efficiently through better understanding. Our work focuses on determining the factors that drive the future price movements of Stoxx Europe 600, DAX, and WIG20 by using the importance of input variables in the Random Forest classifier. The main determinants were derived from a large dataset containing macroeconomic and market data, which were collected everyday through various ways.
{"title":"Identification of nonlinear determinants of stock indices derived by Random Forest algorithm","authors":"Grzegorz Tratkowski","doi":"10.2478/ijme-2020-0017","DOIUrl":"https://doi.org/10.2478/ijme-2020-0017","url":null,"abstract":"Abstract In this paper, the use of the machine learning algorithm is examined in derivation of the determinants of price movements of stock indices. The Random Forest algorithm was selected as an ideal representative of the nonlinear algorithms based on decision trees. Various brokering and investment firms and individual investors need comprehensive and insight information such as the drivers of stock price movements and relationships existing between the various factors of the stock market so that they can invest efficiently through better understanding. Our work focuses on determining the factors that drive the future price movements of Stoxx Europe 600, DAX, and WIG20 by using the importance of input variables in the Random Forest classifier. The main determinants were derived from a large dataset containing macroeconomic and market data, which were collected everyday through various ways.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80929461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract A major problem in all European Union (EU) budgetary negotiations is the approach of Member States in net return terms (the fair-return approach). EU members compare their contributions to the EU budget with transfers that they receive from the budget. Net payers tend to reduce the size of the budget to contribute less. Brexit has aggravated the problem of the size of revenue (due to the United Kingdom's position as a big net payer). Also, new expenditure needs have arisen (for protecting external borders and climate, innovation, etc.). To address those needs, in 2018, the Commission submitted three proposals to supplement the current resources to finance the EU budget after the expiry of the principles of the Multiannual Financial Framework (MFF) for 2014–2020 at the end of 2020. The article aims to indicate whether the Commission's proposals are good instruments for the financing of the EU budget. The assessment relies on selected criteria based on theory. It also takes account of the feasibility of the proposals. The main conclusion is that none of the proposals meets well theoretical criteria of “genuine” EU revenue. Also, for practical reasons, it will be difficult for the Member States to come to an agreement on new budgetary resources. All proposals would be relatively costly for Poland.
{"title":"Assessment of the European Commission's proposals for financing the EU budget in 2021–20271","authors":"E. Kawecka-Wyrzykowska","doi":"10.2478/ijme-2020-0018","DOIUrl":"https://doi.org/10.2478/ijme-2020-0018","url":null,"abstract":"Abstract A major problem in all European Union (EU) budgetary negotiations is the approach of Member States in net return terms (the fair-return approach). EU members compare their contributions to the EU budget with transfers that they receive from the budget. Net payers tend to reduce the size of the budget to contribute less. Brexit has aggravated the problem of the size of revenue (due to the United Kingdom's position as a big net payer). Also, new expenditure needs have arisen (for protecting external borders and climate, innovation, etc.). To address those needs, in 2018, the Commission submitted three proposals to supplement the current resources to finance the EU budget after the expiry of the principles of the Multiannual Financial Framework (MFF) for 2014–2020 at the end of 2020. The article aims to indicate whether the Commission's proposals are good instruments for the financing of the EU budget. The assessment relies on selected criteria based on theory. It also takes account of the feasibility of the proposals. The main conclusion is that none of the proposals meets well theoretical criteria of “genuine” EU revenue. Also, for practical reasons, it will be difficult for the Member States to come to an agreement on new budgetary resources. All proposals would be relatively costly for Poland.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81895535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The main goal of this article is to study the determinants of foreign direct investment (FDI) in Ukraine from 2013 to 2017 that includes the years of armed conflict. We adopt the Knowledge-Capital model as our analytical framework and extend it to include the effects that account for political stability and political regime. The research hypotheses obtained from this framework are verified using the Pseudo-Poisson Maximum Likelihood estimation technique and the bilateral panel data on direct investment stocks from 140 partner countries. Our empirical findings show that access to Ukraine's cheap labor force is the primary reason for inward FDI. Moreover, we find no direct relationship between the political events in Ukraine and the investment stock dynamics as the estimated parameters on the indices of democracy, autocracy, polity, and political stability show no statistical significance.
{"title":"Determinants of inward FDI in Ukraine: Does political stability matter?","authors":"A. Cieślik, Oleg Gurshev","doi":"10.2478/ijme-2020-0021","DOIUrl":"https://doi.org/10.2478/ijme-2020-0021","url":null,"abstract":"Abstract The main goal of this article is to study the determinants of foreign direct investment (FDI) in Ukraine from 2013 to 2017 that includes the years of armed conflict. We adopt the Knowledge-Capital model as our analytical framework and extend it to include the effects that account for political stability and political regime. The research hypotheses obtained from this framework are verified using the Pseudo-Poisson Maximum Likelihood estimation technique and the bilateral panel data on direct investment stocks from 140 partner countries. Our empirical findings show that access to Ukraine's cheap labor force is the primary reason for inward FDI. Moreover, we find no direct relationship between the political events in Ukraine and the investment stock dynamics as the estimated parameters on the indices of democracy, autocracy, polity, and political stability show no statistical significance.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82793516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Objective The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods The research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh. Key findings The majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media. Originality This study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.
{"title":"The importance of social media on the FMCG market in Bangladesh","authors":"J. Bednarz, Patricia Orelly","doi":"10.2478/ijme-2020-0019","DOIUrl":"https://doi.org/10.2478/ijme-2020-0019","url":null,"abstract":"Abstract Objective The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods The research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh. Key findings The majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media. Originality This study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84719402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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