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Social media use in international marketing: Impact on brand and firm performance 社会媒体在国际营销中的使用:对品牌和企业绩效的影响
IF 0.8 Q4 ECONOMICS Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0011
M. Witek-Hajduk, Piotr Zaborek
Abstract This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms, while brand orientation is meaningful only for those with foreign capital.
摘要本研究探讨了品牌和客户导向对社交媒体营销参与的影响,以及社交媒体在国际营销中的应用如何影响品牌和企业在国外市场的绩效。该研究基于对245家在国际品牌推广中使用SM的中型和大型公司的代表性样本的调查。绩效指标包括国外市场的品牌绩效指数(BP)和资产回报率(ROA)。结构方程模型分析显示,品牌管理在国际品牌推广中的整体效果是积极的,品牌形象创造和市场研究是品牌和企业在国外市场上绩效的重要贡献者。外方合作伙伴参与和集中化程度负向调节SM有效性。事实证明,由外国实体共同拥有的公司比波兰独资公司更成功。SM国际营销参与的两个前因中,顾客导向对所有企业都有意义,而品牌导向只对拥有外资的企业有意义。
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引用次数: 1
The role of foreign aid in the transformation of Iraq's society and economy 外援在伊拉克社会和经济转型中的作用
IF 0.8 Q4 ECONOMICS Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0010
Hadi Jaber
Abstract Foreign aid helps in transforming nations and ensuring that they attain economic development. Foreign aid levels in Iraq are higher than those of its oil-producing neighbors due to numerous factors that are discussed in the present study. Iraq is the second largest oil producer in the Middle East after Saudi Arabia, but some activities within the country have curtailed development, leaving it at the mercy of foreign nations and investors. The present study aims to evaluate the level of foreign aid in Iraq, comparing it to its oil-rich neighbors. It highlights various factors that have increased Iraq's dependence on foreign aid and the role and management of this assistance. The article shows how negative factors like war, poor governance, and corruption have contributed to the over-reliance on foreign aid, in spite of Iraqbeing endowed with natural resources. The qualitative evaluation of the development of Iraq's oil aid reveals that continued reliance on foreign aid will jeopardizes the country's economic development.
外援有助于国家转型,确保它们实现经济发展。由于本研究中讨论的众多因素,伊拉克的外援水平高于其产油邻国。伊拉克是中东地区仅次于沙特阿拉伯的第二大石油生产国,但该国国内的一些活动限制了其发展,使其任由外国和投资者摆布。本研究旨在评估伊拉克的外援水平,并将其与石油资源丰富的邻国进行比较。报告强调了增加伊拉克对外援依赖的各种因素以及这种援助的作用和管理。这篇文章指出,伊拉克虽然拥有丰富的自然资源,但战争、管理不善、腐败等负面因素导致伊拉克过度依赖外国援助。对伊拉克石油援助发展的定性评价表明,继续依赖外援将危及伊拉克的经济发展。
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引用次数: 1
Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises 行为附加性:与科研机构合作对企业技术成熟的促进作用
IF 0.8 Q4 ECONOMICS Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0009
A. Kowalski, M. Mackiewicz
Abstract The main aim of the article is to examine how cooperation with research institutions influences technological maturity of enterprises. It is accompanied with the additional aim, which is to assess the role of innovation policy interventions in this process, as captured by the concept of behavioral additionality, which is one of the externalities of public support for R&D. The focus of this article is put on one of the specific types of behavioral additionality—cooperation additionality—which takes place in the situation where public support influences the collaboration behavior of a firm receiving R&D support. The study was conducted with the use of firm-level data collected in a survey on the sample of 464 enterprises operating within national smart specializations in Poland. The results of the research suggest that public funding fosters the cooperation between scientific institutions and enterprises, thus confirms the cooperation additionality.
摘要本文的主要目的是考察与科研机构的合作对企业技术成熟度的影响。它还附带了一个额外的目标,即评估创新政策干预在这一过程中的作用,正如行为附加性概念所捕获的那样,这是公共支持研发的外部性之一。本文重点研究了一种特殊类型的行为附加性——合作附加性,这种行为附加性发生在公众支持影响企业接受研发支持的合作行为的情况下。该研究是使用对波兰464家在国家智能专业化范围内运营的企业样本进行的调查中收集的公司层面数据进行的。研究结果表明,公共资助促进了科研机构与企业之间的合作,从而证实了合作的附加性。
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引用次数: 0
Poland and global value chains at the beginning of the 21st century – An opportunity or a threat? 21世纪初的波兰与全球价值链——机遇还是威胁?
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0004
Aleksandra Nacewska-Twardowska
Abstract This article aims to examine and present trade relations in global value chains (GVCs) and their impact on Polish trade, emphasizing Poland's ability to react to rapid changes in the global economy, as in the case of the COVID-19 pandemic. For this purpose, the author proposed a two-stage study. The first stage focuses on analyzing selected indexes describing the Polish share and position in GVCs against the background of the European Union (EU) and OECD countries. The second stage is related to the analysis of the latest economic trade data and the reaction of Poland, the EU, and OECD to changes in international trade in 2020 and 2021 in the context of GVC. The study uses data from the OECD and WTO Trade in Value Added Database and the Eurostat Database. The relatively quick adaptation of Poland to the world's standards indicates great possibilities for adaptation of the Polish economy. The share of foreign value added in Polish exports was consistent with global trends. The export orientation of Polish production increased during the analyzed period, proving Poland's deep commitment to global production chains. Despite a similar decline in import and export in the first months of 2020, as in the OECD and the EU26, the growth dynamics in the following months were higher in Poland. Many industries in Poland are highly dependent on the smooth operation of GVCs. At the same time, the service sector is gaining importance, and its share in exports is systematically growing. The highly flexible nature of Poland's international trade allowed it to reduce the negative impact of the COVID-19 pandemic on its economy.
本文旨在研究和展示全球价值链(GVCs)中的贸易关系及其对波兰贸易的影响,强调波兰应对全球经济快速变化的能力,例如在COVID-19大流行的情况下。为此,作者提出了一个两阶段的研究。第一阶段的重点是在欧盟和经合组织国家的背景下,分析描述波兰在全球价值链中的份额和地位的选定指标。第二阶段是分析最新的经济贸易数据,以及波兰、欧盟和经合组织在全球价值链背景下对2020年和2021年国际贸易变化的反应。该研究使用了经合组织和世贸组织贸易增加值数据库以及欧盟统计局数据库的数据。波兰相对较快地适应了世界标准,这表明波兰经济适应的可能性很大。外国附加值在波兰出口中所占的份额与全球趋势一致。波兰生产的出口导向在分析期间有所增加,证明波兰对全球生产链的深刻承诺。尽管与经合组织和欧盟26国一样,波兰在2020年前几个月的进出口也出现了类似的下降,但随后几个月的增长势头更高。波兰的许多行业高度依赖全球价值链的顺利运作。与此同时,服务业的重要性日益增强,其在出口中的份额正在系统地增长。波兰国际贸易的高度灵活性使其能够减少COVID-19大流行对其经济的负面影响。
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引用次数: 1
Assessing the diversification risk of a single equity market: evidence from the largest European stock indexes 评估单一股票市场的多元化风险:来自欧洲最大股指的证据
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0001
Artor Nuhiu, Florin Aliu, Bedri Peci
Abstract Diversification of financial securities is considered a substantial element of portfolio risk. In this context, the construction of an optimal portfolio is an ongoing concern for portfolio managers. This study measures the risk–reward tradeoffs linked to the stock indexes of Germany, Spain, Italy, France, and England. First, the stock indexes are analyzed as individual portfolios and later compared to the hypothetical common equity index. The results show diversification benefits gained from a hypothetical common European stock market. Individual stock prices and trade volumes are collected weekly from January 1, 2008 to December 31, 2018. The results indicate that, on average, the most well-diversified equity indexes are IBEX35, FTSE MIB, and FTSE100. In contrast, DAX, MDAX, and CAC40 on average tend to be less diversified. The diversification risk for DAX, MDAX, and CAC40 decreases from joining a common hypothetical stock market, while for FTSE100, FTSE MIB, and IBEX it increases.
金融证券的分散化被认为是投资组合风险的重要组成部分。在这种情况下,最优投资组合的构建是投资组合经理持续关注的问题。本研究测量了与德国、西班牙、意大利、法国和英国股票指数相关的风险回报权衡。首先,将股票指数作为单个投资组合进行分析,然后将其与假设的普通股指数进行比较。结果显示,假设一个欧洲共同股票市场可以带来多样化的好处。从2008年1月1日至2018年12月31日,每周收集个股价格和交易量。结果表明,平均而言,多元化程度最高的股票指数是IBEX35、FTSE MIB和FTSE100。相比之下,DAX、MDAX和CAC40的平均多元化程度往往较低。DAX、MDAX和CAC40的分散风险因加入一个共同的假设股票市场而降低,而FTSE100、FTSE MIB和IBEX的分散风险则增加。
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引用次数: 2
Forms of COVID-19 state aid by beneficiary size in Poland in 2020 2020年波兰按受益人规模划分的COVID-19国家援助形式
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0003
Adam A. Ambroziak
Abstract Lockdowns imposed by the European Union (EU) Member States produced significant consequences in the form of losses to companies, which is why the Member States decided to assist businesses from public funds. This paper aims to identify and initially assess the implementation of schemes under which coronavirus disease-2019 (COVID-19)-related state aid was granted in Poland in 2020 for different instruments and beneficiary sizes. The idea was to find out how well aforementioned schemes responded to the needs of companies affected the most by the COVID-19-inflicted crisis. To this end, statistical analysis was deployed to learn about the share of individual groups of businesses of different sizes in support instruments granted in relation with COVID-19 by type of aid. The study helped to demonstrate that Polish aid schemes approved by the European Commission in 2020 assisted mainly micro- and small-sized companies, which usually suffered from poor liquidity, by predominantly soft instruments.
欧洲联盟(欧盟)成员国实施的封锁对企业造成了重大损失,这就是成员国决定从公共资金中援助企业的原因。本文旨在确定并初步评估波兰在2020年为不同工具和受益人规模提供与2019冠状病毒病(COVID-19)相关的国家援助的计划实施情况。其目的是了解上述方案在多大程度上满足了受新冠肺炎危机影响最大的公司的需求。为此,采用了统计分析方法,了解不同规模的单个企业集团在与COVID-19相关的援助工具中所占的份额。这项研究有助于证明,欧盟委员会(European Commission)在2020年批准的波兰援助计划,主要是通过软工具,帮助通常流动性较差的微型和小型企业。
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引用次数: 1
Who gains more from networking? A comparative study of Polish exporting and non-exporting SMEs 谁从人际关系中获益更多?波兰出口与非出口中小企业比较研究
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0008
Lidia Danik, Dominika Mirońska
Abstract Paper’s objectives The paper aims to identify differences in the perceived benefits of cooperation in domestic and foreign networks achieved by Polish small and medium enterprise (SME) exporters and non-exporters. Methods applied A quantitative study was conducted using computer-assisted telephone interviewing and computer-assisted web interviewing on 240 Polish exporting and non-exporting SMEs. The t-test and correlation analysis were used to investigate the phenomena under study. Findings While exporting SMEs attach greater importance to networking with foreign partners than non-exporting ones, domestic partners are of equal importance for exporting and non-exporting firms. Exporting SMEs perceive local business partners to have more influence on their market success than foreign ones. Exporting SMEs benefit more from networking than non-exporting companies. Originality/value The paper compares the importance of local and foreign network partners for the market success of exporting and non-exporting SMEs, contributing to both internationalization and entrepreneurial literature.
摘要论文的目标本文旨在确定波兰中小企业(SME)出口商和非出口商在国内外网络合作的感知利益的差异。方法采用计算机辅助电话访谈和计算机辅助网络访谈对240家波兰出口和非出口中小企业进行定量研究。采用t检验和相关分析对研究现象进行调查。虽然出口中小企业比非出口中小企业更重视与外国合作伙伴建立联系,但对出口和非出口企业来说,国内合作伙伴同样重要。出口型中小企业认为,与外国企业相比,当地商业伙伴对其市场成功的影响更大。出口中小企业比非出口企业从网络中获益更多。本文比较了本地和外国网络合作伙伴对出口和非出口中小企业市场成功的重要性,为国际化和创业文献做出了贡献。
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引用次数: 0
Don’t tell me stories – the narratives of retirement and their relation with brand associations 不要给我讲故事——退休的故事以及它们与品牌关联的关系
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0005
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva
Abstract Purpose The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects. The aim of this paper is to explore and explain the possible relationships between various brand narratives based on the changing meaning of retirement and brand associations. Design/methodology/approach An experimental design was used to test the proposed conceptual model and examine the impact of brand narrative on brand associations. Data were collected using an online survey from a random group of 432 respondents and analyzed using MANOVA. Findings Our research did not confirm that in the case of financial products, brand narratives represented by distinctive retirement cultural codes had an impact on brand associations. Partial relation was found only for brand personality. Originality This is the first study that explores brand narratives’ based on cultural codes relations with brand associations.
市场营销文献中建立了基于各种叙事的文化品牌概念,但缺乏将这一概念与品牌相关效应联系起来的研究。本文的目的是探讨和解释基于退休意义变化和品牌联想的各种品牌叙事之间可能存在的关系。设计/方法/方法采用实验设计来检验提出的概念模型,并检验品牌叙事对品牌联想的影响。通过随机抽取432名受访者的在线调查收集数据,并使用方差分析(MANOVA)进行分析。我们的研究并未证实,在金融产品的案例中,以独特的退休文化代码为代表的品牌叙事对品牌联想有影响。只有品牌个性存在部分相关。这是第一个探索基于文化代码与品牌联想关系的品牌叙事的研究。
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引用次数: 0
Startup Accelerators 创业加速器
IF 0.8 Q4 ECONOMICS Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0002
M. Bańka, M. Salwin, A. Waszkiewicz, Szymon Rychlik, Maria Kukurba
Abstract Accelerators have been becoming increasingly popular among young entrepreneurs interested in developing products, attracting investors, or establishing relations with industry represented by large companies. The focus of the studies is to conduct literature review due to the small number of scientific articles are available on this topic. The article aims to show the current state of knowledge about startup accelerators and the support they provide. It outlines what added value accelerators offer in their programs for young innovative companies. To achieve the stated aim, the authors combine a systematic literature review with a bibliometric analysis. The results of this research will be helpful in better matching the developed project with existing accelerator programs on the market. It can contribute to a better understanding of the principles governing the programs, program expectations of the accelerator and its partners with respect to the proposed solutions (corporations, business angels, and venture capital funds).
在那些对开发产品、吸引投资者或与以大公司为代表的行业建立关系感兴趣的年轻企业家中,加速器越来越受欢迎。研究的重点是进行文献综述,因为关于这个主题的科学文章很少。本文旨在展示关于启动加速器的知识现状及其提供的支持。它概述了增值加速器为年轻的创新型公司提供的项目。为了达到既定的目的,作者将系统的文献综述与文献计量分析相结合。本文的研究结果将有助于更好地将所开发的项目与市场上现有的加速器方案进行匹配。它有助于更好地理解管理项目的原则、加速器及其合作伙伴对所建议的解决方案(公司、商业天使和风险资本基金)的项目期望。
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引用次数: 0
Strategic thinkers and their characteristics: toward a multimethod typology development 战略思想家及其特征:向多方法类型学发展
IF 0.8 Q4 ECONOMICS Pub Date : 2021-12-01 DOI: 10.2478/ijme-2021-0024
K. Piórkowska, Anna Witek-Crabb, J. Lichtarski, Maciej Wilczyński, Sylwia Wrona
Abstract Objective We aimed to explore the strategic thinking concept by searching for differences within the population of strategic thinkers to contribute to the development of the “strategic thinking” concept. Methods applied To answer the research questions and achieve the research aim, we implemented the following research methods: a systematic literature review and biographical studies. Findings (1) As the first stage in researching strategic thinking, the qualitative approach is recommended. (2) The main features of strategic thinkers are a strategic perspective and a reflective style of thinking. (3) Two groups of differentiating features have been identified: features concerning the content of strategic thinking; and features concerning the process of strategic thinking. Originality/value Most academic research on strategic thinkers concentrates on the common characteristics and similarities, while little attention has been paid to features that internally differentiate the population of strategic thinkers. Our main contribution to the literature is filling this knowledge gap.
【摘要】目的通过寻找战略思想家群体内部的差异,探索战略思维概念,为“战略思维”概念的发展做出贡献。为了回答研究问题并达到研究目的,我们采用了以下研究方法:系统文献综述法和传记法。(1)定性方法是研究战略思维的第一阶段。(2)战略思想家的主要特征是战略视角和反思性思维方式。(3)确定了两组区分特征:一组是战略思维内容的特征;以及战略思维过程的特点。大多数关于战略思想家的学术研究都集中在共同特征和相似之处,而很少关注战略思想家群体的内部差异特征。我们对文献的主要贡献就是填补了这一知识空白。
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引用次数: 2
期刊
International Journal of Management and Economics
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