This research was conducted with the intention to identify the effect of product image excellence, product image strength and product image uniqueness on the decision making of purchasing SME products in management study program students in East Java. The population determined in this study were all active students of management study programs in East Java Province. The sampling technique used in this study was purposive sampling. This research was conducted through a survey approach. The data in this study were analyzed using multiple regression techniques to test the hypothesis proposed in this study. This research has urgency both for the development of marketing science or for stakeholders related to the development of SMEs. The novelty element of this research compared to other studies in the same field is the use of dimensions in the product image that are excellence, strength and uniqueness that are enhanced into research variables. This research has proven that product image, product image strength and product image uniqueness have a significant influence on purchasing decisions.
{"title":"Effect of Product Image of SME in East Java Province on Purchasing Decisions","authors":"D. Y. Riyanto, Yosef Richo Adrianto","doi":"10.47494/pbft.2021.1.19","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.19","url":null,"abstract":"This research was conducted with the intention to identify the effect of product image excellence, product image strength and product image uniqueness on the decision making of purchasing SME products in management study program students in East Java. The population determined in this study were all active students of management study programs in East Java Province. The sampling technique used in this study was purposive sampling. This research was conducted through a survey approach. The data in this study were analyzed using multiple regression techniques to test the hypothesis proposed in this study. This research has urgency both for the development of marketing science or for stakeholders related to the development of SMEs. The novelty element of this research compared to other studies in the same field is the use of dimensions in the product image that are excellence, strength and uniqueness that are enhanced into research variables. This research has proven that product image, product image strength and product image uniqueness have a significant influence on purchasing decisions.","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122686890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The world economy moves from the industrial era 4.0 to the era of society 5.0 so it is certain this has an effect on the shift in the role of accountants in their work. In this 4.0 era, the existence of interpersonal skills is increasingly needed along with the demands for change due to the massive digital technology in the work of accountants. This paper explains the situation of changing the industrial era 4.0 to society 5.0, the interpersonal skills of accounting students in their relationship to readiness to face era 5.0, as well as analyzing the best ways to develop skills in this digital era. The interpersonal skills presented are the results of research on accounting students undergoing digital-based learning. The resulting discussion shows that the community is moving towards an era of society 5.0. Digitalization and shift in the role of the accounting profession in era 4. 0 this time will be directed to develop big data to solve various problems in the era of society 5.0. Interpersonal skills are increasingly important, especially the leadership dimension. Therefore, the development of digital- based accounting student learning such as case studies, Class Polling and Surveys, discussion groups, and others is considered to be adaptable to prepare them to become accountants in the eraofsociety5.0.
{"title":"Readiness to Face Society 5.0 Era, What Interpersonal Skill Does an Accounting Student Have ?: An Evidence from Indonesia","authors":"Mohammad Ghofirin, Niken Savitri Primasari","doi":"10.47494/pbft.2021.1.9","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.9","url":null,"abstract":"The world economy moves from the industrial era 4.0 to the era of society 5.0 so it is certain this has an effect on the shift in the role of accountants in their work. In this 4.0 era, the existence of interpersonal skills is increasingly needed along with the demands for change due to the massive digital technology in the work of accountants. This paper explains the situation of changing the industrial era 4.0 to society 5.0, the interpersonal skills of accounting students in their relationship to readiness to face era 5.0, as well as analyzing the best ways to develop skills in this digital era. The interpersonal skills presented are the results of research on accounting students undergoing digital-based learning. The resulting discussion shows that the community is moving towards an era of society 5.0. Digitalization and shift in the role of the accounting profession in era 4. 0 this time will be directed to develop big data to solve various problems in the era of society 5.0. Interpersonal skills are increasingly important, especially the leadership dimension. Therefore, the development of digital- based accounting student learning such as case studies, Class Polling and Surveys, discussion groups, and others is considered to be adaptable to prepare them to become accountants in the eraofsociety5.0.","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131187089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human resource plays an important role for the economy. How to obtain human resource quality is by implementing the quality of education system. Education is one of the important considerations sought by the government, as proved by the size of its allocation on budget. Therefore, evaluating the efficiency of its implementation in Indonesia is needed by using the Data Envelopment Analysis (DEA) method. This paper attempts to develop a new efficiency model of Indonesian education system and implement it to all school’s levels: primary school, junior high school, senior and vocational high school, in 34 provinces in Indonesia. The results show provinces that already have achieved cost, technical and overall efficiency are only 1 and 2 provinces at each levels of education. Regarding the managerial implications, teacher’s equity is a top priority in improving the quality of education system in Indonesia.
{"title":"Measuring the Efficiency of School System in all Provinces in Indonesia","authors":"S. Hanoum, ,. A. A. Putri, Ilun Tisrinasari","doi":"10.47494/pbft.2021.1.6","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.6","url":null,"abstract":"Human resource plays an important role for the economy. How to obtain human resource quality is by implementing the quality of education system. Education is one of the important considerations sought by the government, as proved by the size of its allocation on budget. Therefore, evaluating the efficiency of its implementation in Indonesia is needed by using the Data Envelopment Analysis (DEA) method. This paper attempts to develop a new efficiency model of Indonesian education system and implement it to all school’s levels: primary school, junior high school, senior and vocational high school, in 34 provinces in Indonesia. The results show provinces that already have achieved cost, technical and overall efficiency are only 1 and 2 provinces at each levels of education. Regarding the managerial implications, teacher’s equity is a top priority in improving the quality of education system in Indonesia.","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122866715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article discusses the comparative analysis of factors affecting the selling price of houses between the city of DKI Jaka rta and the city of Surabaya. The study uses quantitative methods through Minitab 17.0 software. Analysis of research uses hedonic prices with data obtained from home sale sites. The findings of this study are factors that affect housing prices in Surabaya, the distance between the house and the town hall and the main road, electrical, namely the amount of electric power, land area, distance between the house and public facilities, and information on the quality of housing materials. While the factor determining the selling price of houses in DKI Jakarta is the distance between the house and the main road, land area, PDAM water and road type or the type of road location of the house
{"title":"Comparison of House Price Analysis in DKI Jakarta and Surabaya with Minitab Software 17.0","authors":"Endah Tri Wahyuningtyas, Dina Anggraeni Susesti","doi":"10.47494/pbft.2021.1.16","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.16","url":null,"abstract":"This article discusses the comparative analysis of factors affecting the selling price of houses between the city of DKI Jaka rta and the city of Surabaya. The study uses quantitative methods through Minitab 17.0 software. Analysis of research uses hedonic prices with data obtained from home sale sites. The findings of this study are factors that affect housing prices in Surabaya, the distance between the house and the town hall and the main road, electrical, namely the amount of electric power, land area, distance between the house and public facilities, and information on the quality of housing materials. While the factor determining the selling price of houses in DKI Jakarta is the distance between the house and the main road, land area, PDAM water and road type or the type of road location of the house","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117276173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research investigates the effect of service quality and price perception on customer satisfaction and the effect of customer satisfaction on customer loyalty. This research also seeks to investigate the mediating role of customer satisfaction on the relationship between service quality and price perception with customer loyalty. This research focuses observations on 100 students in Sidoarjo who have made purchases in Indomaret- Sidoarjo. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research found that customer satisfaction has a significant effect on customer loyalty and price perception also has a significant effect on customer loyalty. However, this study actually proves that service quality apparently has no significant effect on customer satisfaction
{"title":"Consumer Satisfaction and Sustainable Loyalty in Retail: Perspective from Serice Quality and Perceived Price","authors":"Meylia Amanatul Rochma, Devy Eleonora Julya Christanti Jun, Achmad Yanu Alif Fianto","doi":"10.47494/pbft.2021.1.17","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.17","url":null,"abstract":"This research investigates the effect of service quality and price perception on customer satisfaction and the effect of customer satisfaction on customer loyalty. This research also seeks to investigate the mediating role of customer satisfaction on the relationship between service quality and price perception with customer loyalty. This research focuses observations on 100 students in Sidoarjo who have made purchases in Indomaret- Sidoarjo. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research found that customer satisfaction has a significant effect on customer loyalty and price perception also has a significant effect on customer loyalty. However, this study actually proves that service quality apparently has no significant effect on customer satisfaction","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122009815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explores the influence of perceived racial discrimination on work-related attitudes (i.e., job satisfaction, organizational commitment, and turnover intention) among employees in a family-based company engage in construction consulting services. The investigation was utilized with quantitative methods and saturated technique was performed by collecting samples from 82 employees. The analysis is conducted with WarpPLS. We examine how workplace racial composition affects employee’s experiences of racial discrimination or how these experiences impact workers organizational commitment and job satisfaction. The analyses indicate that perceived racial discrimination correlates positively on turnover intentions among employees. We also propose that job satisfaction correlates positively on organizational commitment. And in the end, we test job satisfaction and organizational commitment intervene the interactive effects of perceived racial discrimination on turnover intention respectively
{"title":"Perceived Racial Discrimination Antecedents of Turnover Intention (Intervened by Job Satisfaction and Organizational Commitment) The Case of Family-based Company “PT.X”","authors":"Firly Irhamni, Damar Kristanto","doi":"10.47494/pbft.2021.1.29","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.29","url":null,"abstract":"This paper explores the influence of perceived racial discrimination on work-related attitudes (i.e., job satisfaction, organizational commitment, and turnover intention) among employees in a family-based company engage in construction consulting services. The investigation was utilized with quantitative methods and saturated technique was performed by collecting samples from 82 employees. The analysis is conducted with WarpPLS. We examine how workplace racial composition affects employee’s experiences of racial discrimination or how these experiences impact workers organizational commitment and job satisfaction. The analyses indicate that perceived racial discrimination correlates positively on turnover intentions among employees. We also propose that job satisfaction correlates positively on organizational commitment. And in the end, we test job satisfaction and organizational commitment intervene the interactive effects of perceived racial discrimination on turnover intention respectively","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130701834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yunanto Tri Laksono, Ardian Jaya Prasetya, Dhika Yuan Yurisma
Jaranan Pogogan is a cultural manifestation that can increase the role and economic development of the community based on traditional arts tourism, especially in Nganjuk Regency, East Java. The role of the Ministry of Tourism and Creative Economy (Kemenparekraf) in efforts to improve the quality and quality of tourism is also able to be used as a medium in developing the results of regional tourism, especially in Nganjuk Regency. The lack of marketing makes art jaranan pogogan not become destinations visit major tourist in East Java, as efforts to develop the tourism sector. Visit the concept of branding by integrating safety, cleanliness, and health tailored to health protocol in a future pandemic is expected to make more value in increasing traffic domestic tourists and international. In this study the model used is causal, by applying a system of describing and discovering cause and effect relationships, so the existence of a strong correlation is expected to be able to determine the marketing performance strategy, by taking primary data (questionnaires) and also data from the percentage of tourist arrivals. Through the form of segmentation, targeting, marketing mix and sales of the image of the Pogogan network art can be a supporting sector of tourism, especially in Nganjuk Regency. This is what can mediate the relationship between the arts-based tourism sector with tourists, automatically having implications for increasing the income of the economic sector of society
{"title":"Analysis of Pogogan Jaranan Arts as a Efforts to Improve the Tourism Industry in Nganjuk District: \"Content Analysis\"","authors":"Yunanto Tri Laksono, Ardian Jaya Prasetya, Dhika Yuan Yurisma","doi":"10.47494/pbft.2021.1.7","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.7","url":null,"abstract":"Jaranan Pogogan is a cultural manifestation that can increase the role and economic development of the community based on traditional arts tourism, especially in Nganjuk Regency, East Java. The role of the Ministry of Tourism and Creative Economy (Kemenparekraf) in efforts to improve the quality and quality of tourism is also able to be used as a medium in developing the results of regional tourism, especially in Nganjuk Regency. The lack of marketing makes art jaranan pogogan not become destinations visit major tourist in East Java, as efforts to develop the tourism sector. Visit the concept of branding by integrating safety, cleanliness, and health tailored to health protocol in a future pandemic is expected to make more value in increasing traffic domestic tourists and international. In this study the model used is causal, by applying a system of describing and discovering cause and effect relationships, so the existence of a strong correlation is expected to be able to determine the marketing performance strategy, by taking primary data (questionnaires) and also data from the percentage of tourist arrivals. Through the form of segmentation, targeting, marketing mix and sales of the image of the Pogogan network art can be a supporting sector of tourism, especially in Nganjuk Regency. This is what can mediate the relationship between the arts-based tourism sector with tourists, automatically having implications for increasing the income of the economic sector of society","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131799883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to find out how attitudes affect brand and brand equity towards brand image. In conducting data retrieval, the technique used is a survey by giving questionnaires to respondents. The population in this study are people who have visited Jember. The number of samples in this study was 130 people. In conducting data analysis, the technique used is Multiple Regression Analysis through the SPSS program. The results of this research are partially the attitude towards the brand has a significant positive effect on brand equity. Still, the brand image does not have a significant positive impact on brand equity. However, a simultaneous attitude towards brand and brand image has a significant positiveeffect
{"title":"City Branding in Jember: Perspective Analysis of Visitors","authors":"Ardian Jaya Prasetya, Yunanto Tri Laksono","doi":"10.47494/pbft.2021.1.15","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.15","url":null,"abstract":"This research was conducted to find out how attitudes affect brand and brand equity towards brand image. In conducting data retrieval, the technique used is a survey by giving questionnaires to respondents. The population in this study are people who have visited Jember. The number of samples in this study was 130 people. In conducting data analysis, the technique used is Multiple Regression Analysis through the SPSS program. The results of this research are partially the attitude towards the brand has a significant positive effect on brand equity. Still, the brand image does not have a significant positive impact on brand equity. However, a simultaneous attitude towards brand and brand image has a significant positiveeffect","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"5 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123563649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zulifah Chikmawati, Ayu Lucy Larassaty, R. S. Putra
The emergence of Covid-19 is very influential in all sectors of the world, one of which is the economic aspects and the welfare of workers began to weaken and freelance workers were vacated so that it affected the development of the creative industry that occurred in Sidoarjo City went bankrupt. Therefore the purpose of this study (1) Determine what methods can improve the development of creative industries in the midst of a pandemic in order to increase the income for the City of Sidoarjo, (2). Knowing the forms of welfare implementation of casual daily laborers in Sidoarjo City, (3). Knowing the difference in the welfare improvement of freelance workers before the pandemic and after the pandemic in Sidoarjo City. This study uses a Mix Method with a sample of 10 creative industries and 146 casual workers in the city of Sidoarjo. The first finding, this study explains that there are four methods it can be used, namely welfare, (2) competition, (3) growth and (4) innovation. Second, the welfare of casual daily workers 60% has not been implemented properly as seen from the fate of casual daily workers who do not have the strength and the means to fight for their fate when a pandemic is affected so that companies in the city of Sidoarjo that are engaged in the creative industry sector are allowed to continue to operate using protocols and SOPs that must be obeyed to reduce the unemployment rate in the city of Sidoarjo because the company is unable to provide wages when workers leave the Work Form Home. Third, a significant difference in which to improve the welfare of freelancers is realized by increasing the climate of high cooperation to be able to increase wages, working conditions, employment relationships, work safety and social security
{"title":"The Impact of The Pandemic on Development Creative Industries and The Welfare Freelance Workers in The City of Sidoarjo","authors":"Zulifah Chikmawati, Ayu Lucy Larassaty, R. S. Putra","doi":"10.47494/pbft.2021.1.27","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.27","url":null,"abstract":"The emergence of Covid-19 is very influential in all sectors of the world, one of which is the economic aspects and the welfare of workers began to weaken and freelance workers were vacated so that it affected the development of the creative industry that occurred in Sidoarjo City went bankrupt. Therefore the purpose of this study (1) Determine what methods can improve the development of creative industries in the midst of a pandemic in order to increase the income for the City of Sidoarjo, (2). Knowing the forms of welfare implementation of casual daily laborers in Sidoarjo City, (3). Knowing the difference in the welfare improvement of freelance workers before the pandemic and after the pandemic in Sidoarjo City. This study uses a Mix Method with a sample of 10 creative industries and 146 casual workers in the city of Sidoarjo. The first finding, this study explains that there are four methods it can be used, namely welfare, (2) competition, (3) growth and (4) innovation. Second, the welfare of casual daily workers 60% has not been implemented properly as seen from the fate of casual daily workers who do not have the strength and the means to fight for their fate when a pandemic is affected so that companies in the city of Sidoarjo that are engaged in the creative industry sector are allowed to continue to operate using protocols and SOPs that must be obeyed to reduce the unemployment rate in the city of Sidoarjo because the company is unable to provide wages when workers leave the Work Form Home. Third, a significant difference in which to improve the welfare of freelancers is realized by increasing the climate of high cooperation to be able to increase wages, working conditions, employment relationships, work safety and social security","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129702338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research examines the effect of social networking on brand trust and brand loyalty while simultaneously examining the role of brand trust mediation on the relationship between social networking and brand loyalty. Respondents in this study consisted of 100 consumers who use social networks and do beauty treatments at beauty clinics in Surabaya. Students in private universities and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand trust has a significant influence on brand loyalty and a significant effect of social networking on brand trust. This research also found that social networking does not have a significant effect on brand loyalty. Therefore, this research also proves that brand trust has a full mediating role in the relationship between social networking and brand loyalty
{"title":"Brand Trust between Social Networking and Brand Loyalty: SEM-PLS Approach","authors":"Achmad Yanu Alif Fianto, Raissa Abitha Daniswara, Retnosari Retnosari","doi":"10.47494/pbft.2021.1.14","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.14","url":null,"abstract":"This research examines the effect of social networking on brand trust and brand loyalty while simultaneously examining the role of brand trust mediation on the relationship between social networking and brand loyalty. Respondents in this study consisted of 100 consumers who use social networks and do beauty treatments at beauty clinics in Surabaya. Students in private universities and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand trust has a significant influence on brand loyalty and a significant effect of social networking on brand trust. This research also found that social networking does not have a significant effect on brand loyalty. Therefore, this research also proves that brand trust has a full mediating role in the relationship between social networking and brand loyalty","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"62 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128699552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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