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Cryptocurrency investment behaviour of young Indians: mediating role of fear of missing out 印度年轻人的加密货币投资行为:害怕错过的中介作用
Q2 Social Sciences Pub Date : 2023-10-24 DOI: 10.1108/gkmc-07-2023-0237
Devkant Kala, Dhani Shanker Chaubey, Ahmad Samed Al-Adwan
Purpose This study aims to investigate how fear of missing out (FOMO) mediates the relationship between cryptocurrency adoption intention and investment behavior among young Indians, using the extended unified theory of acceptance and use of technology. Design/methodology/approach The data were collected by using survey items on cryptocurrency adoption intention, investment behavior and FOMO derived from existing literature on information systems and cryptocurrencies. A total of 384 Indian participants completed an online questionnaire. The collected data was analyzed using PLS-SEM. Findings The findings indicate that facilitating conditions, social influence, effort expectancy and price value play important roles in cryptocurrency adoption. All hypothesized paths were significant, except for perceived risk. Furthermore, the study highlights that FOMO acts as a mediator between adoption intention and investment behavior. Originality/value This study makes a valuable addition to the literature by empirically exploring the influence of FOMO on the adoption of cryptocurrencies for investment purposes. The results provide valuable insights to crypto developers and exchanges regarding the diffusion of adoption in emerging markets. In addition, policymakers can gain meaningful insights into the influence of government regulations and FOMO on impulsive cryptocurrency behavior.
本研究旨在利用技术接受和使用的扩展统一理论,探讨印度年轻人对加密货币采用意愿与投资行为之间的关系,探讨“错失恐惧”(fear of missing out,简称FOMO)是如何中介的。设计/方法/方法通过使用来自现有信息系统和加密货币文献的关于加密货币采用意图、投资行为和FOMO的调查项目来收集数据。共有384名印度参与者完成了一份在线问卷。采集数据用PLS-SEM进行分析。研究结果表明,便利条件、社会影响、努力预期和价格价值在加密货币的采用中发挥着重要作用。除了感知风险外,所有假设的路径都是显著的。此外,研究还强调FOMO在采用意愿和投资行为之间起中介作用。独创性/价值本研究通过实证探索FOMO对采用加密货币进行投资的影响,为文献提供了有价值的补充。研究结果为加密开发者和交易所提供了有关新兴市场采用扩散的宝贵见解。此外,政策制定者可以获得有意义的见解,了解政府法规和FOMO对冲动加密货币行为的影响。
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引用次数: 0
Knowledge sharing in the era of Covid-19: a bibliometric analysis using scopus and web-of-science (WoS) Covid-19时代的知识共享:使用scopus和web-of-science (WoS)的文献计量学分析
Q2 Social Sciences Pub Date : 2023-10-23 DOI: 10.1108/gkmc-02-2023-0051
Jayesh Pandey, Shubh Majumdarr, Rayees Farooq, Santushti Gupta, Pallav Bose
Purpose This study aims to conduct a bibliometric analysis of knowledge sharing during COVID-19 and highlight prominent contributors, diverse trends and themes followed with provisions of future research avenues. Design/methodology/approach The study through scientific procedures and rationales for systematic literature reviews framework analyses 148 peer-reviewed journal publications and conference proceedings indexed in Scopus and WoS databases from 2020 to 2022. It uses general statistics and diverse bibliometric techniques, including co-occurrence analysis for trend and cluster identification in the literature. Findings The findings reveal an exponential annual growth rate of 150% in the domain, highlighting the global research focus. With regards to domain contribution, the Journal of Knowledge Management and China leads with ten publications in their respective categories. The co-occurrence analysis further highlights four diverse clusters in the domain, which are further discussed in detail. The study highlights significant contributions from developed economies, thus providing scope for future research from developing or transitioning economies in the Middle East, Central Asia or Africa. The study concludes by presenting the elementary role of knowledge sharing in response to external crises. Originality/value The interest in the knowledge sharing domain has grown exponentially during the COVID-19 pandemic. This research is the first bibliometric analysis with comprehensive and rigorous analytic techniques to unearth critical developments and insights for a holistic understanding.
本研究旨在对COVID-19期间的知识共享进行文献计量分析,突出突出的贡献者、不同的趋势和主题,并提出未来的研究途径。本研究通过系统文献综述框架的科学程序和基本原理,分析了2020年至2022年Scopus和WoS数据库中148份同行评议的期刊出版物和会议记录。它使用一般统计和不同的文献计量技术,包括共现分析趋势和聚类识别的文献。研究结果显示,该领域的年增长率为150%,突出了全球研究的焦点。在领域贡献方面,Journal of Knowledge Management和China在各自的类别中以10篇出版物领先。共现分析进一步强调了该领域中四个不同的集群,并对其进行了进一步的详细讨论。该研究强调了发达经济体的重大贡献,从而为中东、中亚或非洲的发展中经济体或转型经济体的未来研究提供了空间。最后,本文提出了知识共享在应对外部危机中的基本作用。在2019冠状病毒病大流行期间,对知识共享领域的兴趣呈指数级增长。这项研究是第一个文献计量学分析与全面和严格的分析技术,以发掘关键的发展和见解的整体理解。
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引用次数: 0
AI-enabled human capital management (HCM) software adoption using full consistency method (FUCOM): evidence from banking industry 采用完全一致性方法(FUCOM)的人工智能人力资本管理(HCM)软件采用:来自银行业的证据
Q2 Social Sciences Pub Date : 2023-10-20 DOI: 10.1108/gkmc-04-2023-0128
Rama Shankar Yadav, Sema Kayapinar Kaya, Abhay Pant, Anurag Tiwari
Purpose Artificial intelligence (AI)-based human capital management (HCM) software solutions represent a potentially effective way to leverage and streamline a bank’s human resources. However, despite the attractiveness of AI-based HCM solutions to improve banks’ effectiveness, to the best of the authors’ knowledge, there are no current studies that identify critical success factors (CSFs) for adopting AI-based HCM in the banking sector. This study aims to fill this gap by investigating CSFs for adopting AI-based HCM software solutions in the banking sector. Design/methodology/approach Full consistency method methodology and technology–organization–environment, economic and human framework are used for categorizing and ranking CSFs. Findings The study identifies the technological and environmental dimensions as the most and least important dimensions for AI-based HCM adoption in banks. Among specific CSFs, compatible technology facilities, sufficient privacy and security and relative advantages of technology over competing technologies were identified as the most important. Implementation of AI-based HCM solutions requires significant outlays of resources, both human and financial, for banks. Originality/value The study provides bank administrators a set of objective parameters and criterion to evaluate the feasibility of adopting a particular AI-based HCM solution in banks.
基于人工智能(AI)的人力资本管理(HCM)软件解决方案是利用和简化银行人力资源的潜在有效途径。然而,尽管基于人工智能的HCM解决方案具有提高银行效率的吸引力,但据作者所知,目前还没有研究确定银行业采用基于人工智能的HCM的关键成功因素(csf)。本研究旨在通过调查csf在银行业采用基于人工智能的HCM软件解决方案来填补这一空白。设计/方法/方法完全一致性方法和技术-组织-环境,经济和人的框架被用于分类和排序csf。研究发现,技术和环境维度分别是银行采用基于人工智能的HCM最重要和最不重要的维度。在具体的核心服务中,最重要的是兼容的技术设施、足够的隐私和安全,以及技术相对于竞争技术的相对优势。实施基于人工智能的HCM解决方案需要银行投入大量人力和财力资源。独创性/价值本研究为银行管理者提供了一套客观参数和标准,以评估银行采用特定的基于人工智能的HCM解决方案的可行性。
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引用次数: 0
Unveiling Dubai’s knowledge economy: a journey toward enhancing knowledge exchange and human capital 揭示迪拜的知识经济:加强知识交流和人力资本之旅
Q2 Social Sciences Pub Date : 2023-10-20 DOI: 10.1108/gkmc-06-2023-0214
Mohamed Ibrahim Al Ali, Osama Khassawneh, Washika Haak-Saheem, Jing Zeng, Tamer K. Darwish
Purpose The purpose of this study is to investigate the factors that influence the development of human capital by examining the interplay between different organizational mechanisms, including leadership, organizational culture and human resources management (HRM) practices. This study aims to enhance our understanding of how knowledge exchange influences human capital, with a specific focus on the unique context of Dubai, an area and context that have been underexplored in this research domain. Design/methodology/approach This study used a survey-based approach, involving 611 participants working across different sectors based in Dubai. This study used partial least squares structural equation modeling as the statistical analysis method. Findings The results of the study indicate that leadership behaviors have a predictive influence on organizational culture. In turn, organizational culture significantly affects knowledge exchange. Additionally, the study reveals that commitment-based HRM practices play a significant moderating role in the relationship between organizational culture and knowledge exchange. Originality/value This study contributes to the existing literature by providing valuable insights into the interplay between leadership, organizational culture and commitment-based HRM practices. By exploring these factors and their influence on knowledge exchange and human capital, the study enhances both the theoretical understanding and practical application in this field.
本研究的目的是通过考察不同组织机制(包括领导力、组织文化和人力资源管理实践)之间的相互作用,探讨影响人力资本发展的因素。本研究旨在加强我们对知识交流如何影响人力资本的理解,并特别关注迪拜的独特背景,这是本研究领域尚未充分探索的地区和背景。设计/方法/方法本研究采用基于调查的方法,涉及611名在迪拜不同部门工作的参与者。本研究采用偏最小二乘结构方程模型作为统计分析方法。研究结果表明,领导行为对组织文化具有预测作用。反过来,组织文化显著影响知识交换。此外,研究还发现,基于承诺的人力资源管理实践在组织文化与知识交换的关系中起着显著的调节作用。原创性/价值本研究通过对领导力、组织文化和基于承诺的人力资源管理实践之间的相互作用提供有价值的见解,对现有文献做出了贡献。通过探讨这些因素及其对知识交换和人力资本的影响,本研究增强了这一领域的理论认识和实践应用。
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引用次数: 0
Impact of digital capabilities of countries on the pedagogical transitions in business schools 国家数字化能力对商学院教学转型的影响
Q2 Social Sciences Pub Date : 2023-10-19 DOI: 10.1108/gkmc-06-2023-0201
Bharti Pandya, BooYun Cho, Louise Patterson
Purpose During the COVID-19 pandemic, the importance of digital infrastructure in higher education surged. This study aims to analyze how a country’s digital capabilities influence pedagogical transitions in business schools and compare the impacts between digitally advanced and advancing countries. Design/methodology/approach The authors applied the job demands–resources model and the IMD World Digital Competition Ranking 2021 to analyze the impact of nations’ digital capabilities on the pedagogical transitions experienced by 121 business faculty members from 20 nations. The countries were categorized into digitally advanced countries and advancing countries. The snowball sampling method was used to gather data through an online survey consisting of 24 items. SPSS was used to statistically analyze the data in two stages using paired t -test and group comparison. Findings Significant shifts between face-to-face and online lectures occurred in both groups. Advanced countries witnessed positive shifts in discussions, presentations, oral assessment, independent learning opportunities, online teaching methods, technical support and faculties’ readiness, whereas advancing countries mainly noted alterations in professional development and communication technologies. Originality/value This study offers insights into optimizing digital capabilities and enhancing business schools’ readiness for effective pedagogical shifts during crises. Both the theoretical contribution and the findings will benefit national education policies, higher education institution leaders, scholars and educators.
新冠肺炎疫情期间,数字基础设施在高等教育中的重要性日益凸显。本研究旨在分析一个国家的数字化能力如何影响商学院的教学转型,并比较数字化发达国家和数字化发展中国家之间的影响。作者应用工作需求-资源模型和IMD 2021年世界数字竞争排名,分析了各国数字能力对来自20个国家的121名商学院教师所经历的教学转型的影响。这些国家被分为数字发达国家和发展中国家。采用滚雪球抽样法,通过24项在线调查收集数据。采用SPSS统计软件对两个阶段的数据进行配对t检验和分组比较。两组学生在面对面授课和在线授课之间都发生了显著的变化。发达国家在讨论、演讲、口头评估、自主学习机会、在线教学方法、技术支持和教师准备方面发生了积极的变化,而发达国家主要注意到专业发展和通信技术方面的变化。独创性/价值本研究为优化数字化能力和提高商学院在危机期间有效转变教学方式的准备程度提供了见解。理论贡献和研究结果将有利于国家教育政策、高等教育机构领导、学者和教育工作者。
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引用次数: 0
Workplace reflections of librarians in India during the COVID pandemic COVID大流行期间印度图书馆员的工作场所反思
Q2 Social Sciences Pub Date : 2023-10-18 DOI: 10.1108/gkmc-03-2023-0096
Sivankutty V.S., Jinu Sudhakaran
Purpose Covid-19 pandemic created a series of challenges for all professions, and libraries and library professionals were not spared. This study aims to attempt to analyze how qualified library professionals in India responded to the pandemic period and seeks their opinion on their preference for the job sector, activities and the challenges they faced during the pandemic. Design/methodology/approach The study is based on a quantitative survey method using simple random sampling technique. A structured Google forms questionnaire was used to collect the data. In total, 169 qualified professionals, working in different LIS areas, and a few nonworking professionals participated in the survey. The data were collected and analyzed using MS Excel, and statistical tests were done. Findings The major challenges include lack of proper equipment and official digital records, comfortable work environment, poor internet connection and over work load. Majority wish to work in the government rather than the private sector. The participants believe that Covid has affected employment opportunities. Despite the challenges, library professionals are satisfied with the profession and were actively engaged in the learning process. Research limitations/implications The challenges faced by the LIS profession during the post Covid era should be examined by professional bodies and organizations and should ensure extensive human resources development in different LIS sectors and stress the need to implement better services to society with a better digital experience. Originality/value The study explores how qualified library professionals from India have coped with the Covid pandemic and seeks to identify challenges in post-Covid LIS employment. To the best of the authors’ knowledge, this study is the first of its kind concerning work reflections of library professionals in India since the pandemic.
2019冠状病毒病大流行给各行各业带来了一系列挑战,图书馆和图书馆专业人员也未能幸免。本研究旨在分析印度合格的图书馆专业人员如何应对大流行时期,并寻求他们对工作部门、活动的偏好以及他们在大流行期间面临的挑战的意见。设计/方法/方法本研究采用简单随机抽样的定量调查方法。使用结构化的Google表单问卷来收集数据。总共有169名在美国不同领域工作的合格专业人士和一些非工作专业人士参加了调查。采用MS Excel进行数据收集和分析,并进行统计学检验。主要挑战包括缺乏适当的设备和官方数字记录,舒适的工作环境,互联网连接差和工作量过大。大多数人希望在政府而不是私营部门工作。与会者认为,新冠疫情影响了就业机会。尽管面临挑战,图书馆专业人员对自己的职业感到满意,并积极参与到学习过程中。专业机构和组织应审查后冠状病毒病时代资讯科技专业面临的挑战,并应确保在不同的资讯科技部门进行广泛的人力资源开发,并强调需要通过更好的数字体验为社会提供更好的服务。该研究探讨了印度合格的图书馆专业人员如何应对新冠疫情,并试图确定新冠疫情后的就业挑战。据作者所知,这项研究是自疫情以来印度图书馆专业人员工作反思的第一项研究。
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引用次数: 0
Accounting information quality in the digital era – a perspective from ERP system adoption? 数字化时代的会计信息质量——从ERP系统的采用看?
Q2 Social Sciences Pub Date : 2023-10-03 DOI: 10.1108/gkmc-03-2023-0101
Malik Abu Afifa, Isam Saleh, Hien Vo Van
Purpose Based on the technology acceptance model theory, this study aims to explore whether perceived usefulness (PU), perceived ease of use (PE) and the availability to embrace technology (AET) influence the intention to accept an enterprise resource planning (ERP) system in Jordanian companies. It also analyses the influence of the intention to accept ERP system on ERP system adoption. More crucially, the current research fills a gap in earlier investigations by exploring the influence of adopting an ERP system on accounting information quality moderated by a company size. Design/methodology/approach This research seeks to provide evidence about the study context from Jordanian companies, as the research population and sample consist of all companies listed on the Amman Stock Exchange in 2022 (totally 170 companies). This signifies that the research method is a complete survey of the study population. The core data were collected using an online survey via Google Forms. It was emailed to the selected companies’ chief financial officers. Because each company received one online survey questionnaire, this unit of analysis is a company. Finally, 141 questionnaires were returned, reflecting an 82.94% response rate. Findings Empirically, the findings reveal that PU, PE and AET influence the intention to accept an ERP system, and that there is a positive relation between the intention to accept an ERP system and ERP system adoption. Furthermore, ERP system adoption positively influences relevance and faithful representation of accounting information moderated by company size. Originality/value This research adds to the accounting information quality literature by investigating the direct influence of ERP system adoption. Furthermore, the findings show the effectiveness of ERP system adoption and its regulatory roles in companies. Finally, this research was conducted to provide empirical knowledge on ERP system adoption in developing countries, notably Jordan.
基于技术接受模型理论,本研究旨在探讨感知有用性(PU)、感知易用性(PE)和接受技术的可得性(AET)是否影响约旦公司对企业资源计划(ERP)系统的接受意愿。分析了企业接受ERP系统的意向对ERP系统采用的影响。更重要的是,目前的研究通过探索采用ERP系统对公司规模调节的会计信息质量的影响,填补了早期调查的空白。本研究旨在从约旦公司中提供有关研究背景的证据,因为研究人口和样本包括2022年在安曼证券交易所上市的所有公司(总共170家公司)。这表明该研究方法是对研究人群的完整调查。核心数据是通过谷歌表格进行在线调查收集的。它通过电子邮件发送给了被选中公司的首席财务官。因为每个公司收到一份在线调查问卷,所以这个分析单元是一个公司。最终共回收问卷141份,回复率82.94%。实证研究发现,PU、PE和AET影响ERP系统接受意愿,且接受意愿与ERP系统采用之间存在正相关关系。此外,采用ERP系统对公司规模调节的会计信息的相关性和忠实表示有正向影响。独创性/价值本研究通过调查ERP系统采用的直接影响,为会计信息质量文献提供了补充。此外,研究结果还显示了企业采用ERP系统的有效性及其在企业中的监管作用。最后,本研究旨在提供发展中国家,特别是约旦采用ERP系统的经验知识。
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引用次数: 0
The relationship of artificial intelligence (AI) with fake news detection (FND): a systematic literature review 人工智能(AI)与假新闻检测(FND)的关系:系统的文献综述
Q2 Social Sciences Pub Date : 2023-10-03 DOI: 10.1108/gkmc-07-2023-0264
Abid Iqbal, Khurram Shahzad, Shakeel Ahmad Khan, Muhammad Shahzad Chaudhry
Purpose The purpose of this study is to identify the relationship between artificial intelligence (AI) and fake news detection. It also intended to explore the negative effects of fake news on society and to find out trending techniques for fake news detection. Design/methodology/approach “Preferred Reporting Items for the Systematic Review and Meta-Analysis” were applied as a research methodology for conducting the study. Twenty-five peer-reviewed, most relevant core studies were included to carry out a systematic literature review. Findings Findings illustrated that AI has a strong positive relationship with the detection of fake news. The study displayed that fake news caused emotional problems, threats to important institutions of the state and a bad impact on culture. Results of the study also revealed that big data analytics, fact-checking websites, automatic detection tools and digital literacy proved fruitful in identifying fake news. Originality/value The study offers theoretical implications for the researchers to further explore the area of AI in relation to fake news detection. It also provides managerial implications for educationists, IT experts and policymakers. This study is an important benchmark to control the generation and dissemination of fake news on social media platforms.
本研究的目的是确定人工智能(AI)与假新闻检测之间的关系。它还旨在探索假新闻对社会的负面影响,并找出假新闻检测的趋势技术。设计/方法/方法采用“系统评价和荟萃分析的首选报告项目”作为开展研究的研究方法。纳入了25项同行评议的、最相关的核心研究来进行系统的文献综述。研究结果表明,人工智能与假新闻的检测有很强的正相关关系。该研究表明,假新闻会造成情绪问题,威胁国家重要机构,并对文化产生不良影响。研究结果还显示,大数据分析、事实核查网站、自动检测工具和数字素养在识别假新闻方面卓有成效。该研究为研究人员进一步探索人工智能与假新闻检测相关的领域提供了理论启示。它还为教育工作者、It专家和政策制定者提供了管理启示。本研究是控制假新闻在社交媒体平台上产生和传播的重要基准。
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引用次数: 1
Analyzing the online public sentiments related to Russia-Ukraine war over Twitter 在推特上分析与俄乌战争相关的网络舆论
Q2 Social Sciences Pub Date : 2023-10-02 DOI: 10.1108/gkmc-03-2023-0106
Rahat Gulzar, Sumeer Gul, Manoj Kumar Verma, Mushtaq Ahmad Darzi, Farzana Gulzar, Sheikh Shueb
Purpose Sharing and obtaining information over social media has enabled people to express their opinions regarding any event. Since the tweets regarding the Russia-Ukraine war were extensively publicized on social media, this study aims to analyse the temporal sentiments people express through tweets related to the war. Design/methodology/approach Relevant hashtag related to the Russia-Ukraine war was identified, and tweets were downloaded using Twitter API, which were later migrated to Orange Data mining software. Pre-processing techniques like transformation, tokenization, and filtering were applied to the extracted tweets. VADER (Valence Aware Dictionary for Sentiment Reasoning) sentiment analysis module of Orange software was used to categorize tweets into positive, negative and neutral ones based on the tweet polarity. For ascertaining the key and co-occurring terms and phrases in tweets and also to visualize the keyword clusters, VOSviewer, a data visualization software, was made use of. Findings An increase in the number of tweets is witnessed in the initial days, while a decline is observed over time. Most tweets are negative in nature, followed by positive and neutral ones. It is also ascertained that tweets from verified accounts are more impactful than unverified ones. russiaukrainewar, ukraine, russia, false, war, nato, zelensky and stoprussia are the dominant co-occurring keywords. Ukraine, Russia and Putin are the top hashtags for sentiment representation. India, the USA and the UK contribute the highest tweets. Originality/value The study tries to explore the public sentiments expressed over Twitter related to Russia-Ukraine war.
通过社交媒体分享和获取信息使人们能够对任何事件表达自己的意见。由于有关俄乌战争的推文在社交媒体上被广泛传播,本研究旨在分析人们通过与战争有关的推文表达的时间情绪。设计/方法/方法识别与俄乌战争相关的标签,并使用Twitter API下载推文,随后迁移到Orange数据挖掘软件。预处理技术,如转换、标记化和过滤应用于提取的tweet。使用Orange软件的VADER (Valence Aware Dictionary for Sentiment Reasoning)情感分析模块,根据推文极性将推文分为积极、消极和中性三类。为了确定tweet中的关键和共出现的术语和短语,并将关键字集群可视化,使用了数据可视化软件VOSviewer。在最初的几天里,推文数量增加,随着时间的推移,推文数量下降。大多数推文本质上是消极的,其次是积极的和中性的。研究还发现,经过验证的账户发出的推文比未经验证的账户更有影响力。俄罗斯-乌克兰战争,乌克兰,俄罗斯,虚假,战争,北约,泽连斯基和stoprussia是主要的共同出现的关键词。乌克兰、俄罗斯和普京是情感表达的热门标签。印度、美国和英国的推文最多。原创性/价值本研究试图探讨与俄乌战争有关的公众在Twitter上表达的情绪。
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引用次数: 0
Emotional showdown on social media: analyzing user reactions to the 2016 US presidential campaign 社交媒体上的情感对决:分析用户对2016年美国总统竞选的反应
Q2 Social Sciences Pub Date : 2023-10-02 DOI: 10.1108/gkmc-02-2023-0060
Marina Bagić Babac
Purpose Social media platforms are highly visible platforms, so politicians try to maximize their benefits from their use, especially during election campaigns. On the other side, people express their views and sentiments toward politicians and political issues on social media, thus enabling them to observe their online political behavior. Therefore, this study aims to investigate user reactions on social media during the 2016 US presidential campaign to decide which candidate invoked stronger emotions on social media. Design/methodology/approach For testing the proposed hypotheses regarding emotional reactions to social media content during the 2016 presidential campaign, regression analysis was used to analyze a data set that consists of Trump’s 996 posts and Clinton’s 1,253 posts on Facebook. The proposed regression models are based on viral (likes, shares, comments) and emotional Facebook reactions (Angry, Haha, Sad, Surprise, Wow) as well as Russell’s valence, arousal, dominance (VAD) circumplex model for valence, arousal and dominance. Findings The results of regression analysis indicate how Facebook users felt about both presidential candidates. For Clinton’s page, both positive and negative content are equally liked, while Trump’s followers prefer funny and positive emotions. For both candidates, positive and negative content influences the number of comments. Trump’s followers mostly share positive content and the content that makes them angry, while Clinton’s followers share any content that does not make them angry. Based on VAD analysis, less dominant content, with high arousal and more positive emotions, is more liked on Trump’s page, where valence is a significant predictor for commenting and sharing. More positive content is more liked on Clinton’s page, where both positive and negative emotions with low arousal are correlated to commenting and sharing of posts. Originality/value Building on an empirical data set from Facebook, this study shows how differently the presidential candidates communicated on social media during the 2016 election campaign. According to the findings, Trump used a hard campaign strategy, while Clinton used a soft strategy.
社交媒体平台是高度可见的平台,因此政治家们试图从使用这些平台中获得最大的利益,尤其是在竞选期间。另一方面,人们在社交媒体上表达他们对政治家和政治问题的看法和情绪,从而使他们能够观察他们的在线政治行为。因此,本研究旨在调查2016年美国总统竞选期间用户在社交媒体上的反应,以确定哪位候选人在社交媒体上引发了更强烈的情绪。设计/方法/方法为了测试提出的关于2016年总统竞选期间对社交媒体内容的情绪反应的假设,我们使用回归分析来分析由特朗普的996个帖子和克林顿的1253个帖子组成的数据集。所提出的回归模型是基于病毒式的(喜欢、分享、评论)和Facebook上的情绪反应(愤怒、哈哈、悲伤、惊讶、哇),以及罗素的效价、唤醒、支配(VAD)循环模型的效价、唤醒和支配。回归分析的结果表明了Facebook用户对两位总统候选人的看法。对于希拉里的页面,积极和消极的内容都是一样的,而特朗普的粉丝更喜欢有趣和积极的情绪。对于两位候选人来说,正面和负面的内容都会影响评论的数量。特朗普的追随者大多分享积极的内容和让他们生气的内容,而希拉里的追随者分享任何不会让他们生气的内容。根据VAD分析,在特朗普的页面上,主导地位较低、兴奋程度高、情绪积极的内容更受欢迎,而效价是评论和分享的重要预测因素。在克林顿的页面上,更积极的内容更受欢迎,积极情绪和低唤醒的消极情绪都与评论和分享帖子有关。基于Facebook的经验数据集,这项研究显示了2016年大选期间总统候选人在社交媒体上的沟通方式有多么不同。根据调查结果,特朗普使用了强硬的竞选策略,而克林顿使用了软策略。
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Global Knowledge Memory and Communication
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