Brenda Suellen de Souza Grisi, Carla Stefânia Cabral de Medeiros Santana
This research aimed to understand the effects of the Covid-19 pandemic on the mental health of workers of hotel housekeeping departments in the city of João Pessoa/PB. A quantitative analysis was carried out, to measure the information gathered from workers of three medium-sized hotels in the capital of the state of Paraíba, using a questionnaire to gather data, and descriptive analysis for the data analysis. It was found that the Covid-19 pandemic had caused impacts on the mental health of workers in this area, mainly in terms of financial worries; fear of losing their jobs; fear of contracting the disease while at work; and fear that if infected, they might pass it on to other members of the family. Added to this were physical fatigue, obsession with cleaning, and stress.
本研究旨在了解Covid-19大流行对jo o Pessoa/PB市酒店客房部工作人员心理健康的影响。进行定量分析，测量从首都Paraíba州的三家中型酒店的工人收集的信息，使用问卷调查收集数据，并对数据分析进行描述性分析。结果发现，新冠肺炎疫情对该地区工作人员的心理健康造成了影响，主要表现在经济上的担忧;害怕失去工作;害怕在工作时感染疾病;并且担心如果被感染，他们可能会把它传染给其他家庭成员。除此之外，还有身体疲劳、对清洁的痴迷和压力。
{"title":"Effects of the covid-19 pandemic on the mental health of hotel housekeeping staff","authors":"Brenda Suellen de Souza Grisi, Carla Stefânia Cabral de Medeiros Santana","doi":"10.14210/at.v7i4.18895","DOIUrl":"https://doi.org/10.14210/at.v7i4.18895","url":null,"abstract":"This research aimed to understand the effects of the Covid-19 pandemic on the mental health of workers of hotel housekeeping departments in the city of João Pessoa/PB. A quantitative analysis was carried out, to measure the information gathered from workers of three medium-sized hotels in the capital of the state of Paraíba, using a questionnaire to gather data, and descriptive analysis for the data analysis. It was found that the Covid-19 pandemic had caused impacts on the mental health of workers in this area, mainly in terms of financial worries; fear of losing their jobs; fear of contracting the disease while at work; and fear that if infected, they might pass it on to other members of the family. Added to this were physical fatigue, obsession with cleaning, and stress.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125962299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study analyzes the territorial repercussions of the development of Community-Based Tourism (CBC) in the Resex region of Prainha do Canto Verde, a community located in the municipality of Beberibe, on the coast of the State of Ceará, Brazil. This initiative is one of fifty CBT projects supported by Public Notice No. 001/2008 of the Ministry of Tourism. The analysis carried out considered some important dimensions for the structuring of the tourism modality discussed here, such as popular participation, the relationship between the community and the inducing agent, the project management model and the socio-spatial conflicts that arise with the development of tourism in the territory. To this end, bibliographic and documentary research was carried out on works produced on the fifty CBT projects supported in 2008, in addition to field research in Prainha in 2020 and semi-structured interviews, carried out remotely with representatives of the Rede Cearense de Turismo Comunitário (TUCUM) throughout 2021. The study promotes the understanding of CBT as a means of promoting community participation in the process of constructing, operating, managing and monitoring tourist activity in territories that present social and economic vulnerabilities, generally characterized as traditional communities.
本研究分析了以社区为基础的旅游业(CBC)在位于巴西塞埃尔州海岸贝贝利亚市的Prainha do Canto Verde的雷塞克斯地区发展的地域影响。该倡议是旅游部第001/2008号公告支持的50个CBT项目之一。所进行的分析考虑了本文所讨论的旅游模式结构的一些重要维度，如公众参与、社区与诱导主体之间的关系、项目管理模式以及随着该地区旅游业发展而产生的社会空间冲突。为此，对2008年支持的50个CBT项目的作品进行了书目和文献研究，并于2020年在Prainha进行了实地研究，并在2021年与redde Cearense de Turismo Comunitário (TUCUM)的代表进行了半结构化访谈。这项研究促进了对CBT的理解，它是促进社区参与在社会和经济脆弱地区(通常为传统社区)建设、经营、管理和监测旅游活动过程的一种手段。
{"title":"Between high hopes and disappointments: Community-Based tourism in Prainha do Canto Verde, Beberibe - CE","authors":"J. P. Silva","doi":"10.14210/at.v7i4.18944","DOIUrl":"https://doi.org/10.14210/at.v7i4.18944","url":null,"abstract":"This study analyzes the territorial repercussions of the development of Community-Based Tourism (CBC) in the Resex region of Prainha do Canto Verde, a community located in the municipality of Beberibe, on the coast of the State of Ceará, Brazil. This initiative is one of fifty CBT projects supported by Public Notice No. 001/2008 of the Ministry of Tourism. The analysis carried out considered some important dimensions for the structuring of the tourism modality discussed here, such as popular participation, the relationship between the community and the inducing agent, the project management model and the socio-spatial conflicts that arise with the development of tourism in the territory. To this end, bibliographic and documentary research was carried out on works produced on the fifty CBT projects supported in 2008, in addition to field research in Prainha in 2020 and semi-structured interviews, carried out remotely with representatives of the Rede Cearense de Turismo Comunitário (TUCUM) throughout 2021. The study promotes the understanding of CBT as a means of promoting community participation in the process of constructing, operating, managing and monitoring tourist activity in territories that present social and economic vulnerabilities, generally characterized as traditional communities.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132311007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Colors play a very important role in all aspects of people's lives. It would be impossible to imagine a world without this visual perception, which is capable of influencing decisions and arousing emotions by the mere fact that it can be perceived. Despite being a physiological event (visualizing an image, a color), this act awakens a subjective sensitivity that is dependent on the context in which it occurs. The objective of this research is to present a descriptive and qualitative analysis of the use of colors in tourism advertisements in the Northeast region, and how this use impacts the perception of images and the choices made by individuals in these advertising campaigns. Advertising cards (posters and virtual ads) of tourism agencies were collected, and submitted to a detailed analysis of all the signs that compose the image and text, seeking to elucidate points of convergence between these constructions, in the light of Goethe’s color theory and the psychological analysis of colors. The results of this study confirm the premise that colors play a key role in the public's choice of travel routes and influence their perceptions, according to the sensations that the colors provoke in the individual.
{"title":"What color is the Northeast? An analysis of the visual language (images and colors) of tourism advertisements","authors":"Simone Neto de Santana Oliveira","doi":"10.14210/at.v7i4.18886","DOIUrl":"https://doi.org/10.14210/at.v7i4.18886","url":null,"abstract":"Colors play a very important role in all aspects of people's lives. It would be impossible to imagine a world without this visual perception, which is capable of influencing decisions and arousing emotions by the mere fact that it can be perceived. Despite being a physiological event (visualizing an image, a color), this act awakens a subjective sensitivity that is dependent on the context in which it occurs. The objective of this research is to present a descriptive and qualitative analysis of the use of colors in tourism advertisements in the Northeast region, and how this use impacts the perception of images and the choices made by individuals in these advertising campaigns. Advertising cards (posters and virtual ads) of tourism agencies were collected, and submitted to a detailed analysis of all the signs that compose the image and text, seeking to elucidate points of convergence between these constructions, in the light of Goethe’s color theory and the psychological analysis of colors. The results of this study confirm the premise that colors play a key role in the public's choice of travel routes and influence their perceptions, according to the sensations that the colors provoke in the individual.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134330967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study is to evaluate the influence of time pressure on tourists or visitors interested in visiting the destinations of Aracaju/Sergipe (SE) and Salvador/Bahia (BA), when accessing information about tourist attractions. To achieve the proposed objective, a quantitative study was carried out using the experimental method, considering two situations. In Situation 1, the participants were asked to use TripAdvisor for five minutes, to look for information about attractions. In Situation 2, they were asked to access a specially developed and customized application, without any time limit. To carry out the experiment, a scale of “intention to visit the destination” was elaborated and validated, considering the motivational variables of the model proposed by Swarbrooke & Horner (2016) and Schwartz’s (1994) theory of basic values. Two hundred fifteen interviews were conducted in the city of Aracaju and two hundred forty in the city of Salvador, considering a non-probabilistic sample. It was observed that for the participants in Aracaju, tourist attractions related to the Value Hedonism were influenced by time pressure. For the participants in Salvador, the variables that stood out were the Values Tradition and Security.
{"title":"The influence of time pressure on the intention to visit the destinations of Aracaju/SE and Salvador/BA","authors":"Taís Alexandre Antunes Paes, Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, Esdras Matheus Matias","doi":"10.14210/at.v7i4.18878","DOIUrl":"https://doi.org/10.14210/at.v7i4.18878","url":null,"abstract":"The aim of this study is to evaluate the influence of time pressure on tourists or visitors interested in visiting the destinations of Aracaju/Sergipe (SE) and Salvador/Bahia (BA), when accessing information about tourist attractions. To achieve the proposed objective, a quantitative study was carried out using the experimental method, considering two situations. In Situation 1, the participants were asked to use TripAdvisor for five minutes, to look for information about attractions. In Situation 2, they were asked to access a specially developed and customized application, without any time limit. To carry out the experiment, a scale of “intention to visit the destination” was elaborated and validated, considering the motivational variables of the model proposed by Swarbrooke & Horner (2016) and Schwartz’s (1994) theory of basic values. Two hundred fifteen interviews were conducted in the city of Aracaju and two hundred forty in the city of Salvador, considering a non-probabilistic sample. It was observed that for the participants in Aracaju, tourist attractions related to the Value Hedonism were influenced by time pressure. For the participants in Salvador, the variables that stood out were the Values Tradition and Security.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126950194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the changes in consumer profile, especially in tourism activity, facing the issues brought by globalization, greater access to and use of Technologies, and more recently, the restrictions imposed by the protocols to prevent contamination by the Covid-19 virus and its consequences, it has been necessary to change the way of experiencing tourism, leading the market to adapt to the new reality. Thus, the incentive to implement so-called Proximity Tourism has gathered strength, prompting the following research question: how has this type of tourism been addressed and how have the cities of the Brazilian Northeast have been working with this theme to promote their potential on the social network platform Instagram? The main objective of this study was to perform an observational analysis of what is being posted on this social network concerning proximity tourism, by investigating the use of the hashtag #turismodeproximity, and whether the cities of the Northeast of Brazil are using this Instagram tool. As the result of this research, it was found that of the total posts indexed with this hashtag, only a small number are directly related to this region, indicating a lack of dissemination, and consequently, failure to generate greater visibility for this tourism modality.
{"title":"Proximity tourism: An observational analysis of the use of instagram to promote the northeast of Brazil","authors":"M. Paes-Cesário","doi":"10.14210/at.v7i4.18892","DOIUrl":"https://doi.org/10.14210/at.v7i4.18892","url":null,"abstract":"With the changes in consumer profile, especially in tourism activity, facing the issues brought by globalization, greater access to and use of Technologies, and more recently, the restrictions imposed by the protocols to prevent contamination by the Covid-19 virus and its consequences, it has been necessary to change the way of experiencing tourism, leading the market to adapt to the new reality. Thus, the incentive to implement so-called Proximity Tourism has gathered strength, prompting the following research question: how has this type of tourism been addressed and how have the cities of the Brazilian Northeast have been working with this theme to promote their potential on the social network platform Instagram? The main objective of this study was to perform an observational analysis of what is being posted on this social network concerning proximity tourism, by investigating the use of the hashtag #turismodeproximity, and whether the cities of the Northeast of Brazil are using this Instagram tool. As the result of this research, it was found that of the total posts indexed with this hashtag, only a small number are directly related to this region, indicating a lack of dissemination, and consequently, failure to generate greater visibility for this tourism modality. ","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128081993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luisa Nascimento Lira, Islaine Cristiane Oliveira Gonçalves da Silva Cavalcante, L. V. F. Ferreira
Adventure tourism in Rio Grande do Norte (RN) is favored by its geography. One activity in this category, and the object of study of this research, is buggy riding. The aim of this research was to analyze how buggy riding emerged and developed as a tourist attraction in RN, identifying its characteristics and potentialities through interviews with professionals who work in the area. In terms of methodology, the research is characterized as exploratory descriptive, and qualitative in nature, conducted through structured interviews with professionals who conduct buggy tours in RN, most of them working for over twenty years in the region. As results, we point out the positive views regarding buggy tours as an attraction in RN, as well as aspects of its evolution. This demonstrates the importance of this activity for the state, not only for tourism, but for the whole network that is benefited through it.
探险旅游在里约热内卢Grande do Norte (RN)受到其地理位置的青睐。这类活动之一，也是本研究的研究对象，是骑童车。本研究的目的是分析骑童车是如何在RN作为一种旅游景点出现和发展的，通过采访在该地区工作的专业人士来确定其特征和潜力。在方法论方面，该研究的特点是探索性描述性和定性性质，通过对在RN进行马车旅行的专业人员进行结构化访谈，其中大多数人在该地区工作了20多年。因此，我们指出了积极的观点，关于马车旅游在RN的吸引力，以及它的发展方面。这表明了这项活动对该州的重要性，不仅对旅游业，而且对从中受益的整个网络。
{"title":"Buggy rides as a tourist attraction in Rio Grande Do Norte, Brazil","authors":"Luisa Nascimento Lira, Islaine Cristiane Oliveira Gonçalves da Silva Cavalcante, L. V. F. Ferreira","doi":"10.14210/at.v7i3.19324","DOIUrl":"https://doi.org/10.14210/at.v7i3.19324","url":null,"abstract":"Adventure tourism in Rio Grande do Norte (RN) is favored by its geography. One activity in this category, and the object of study of this research, is buggy riding. The aim of this research was to analyze how buggy riding emerged and developed as a tourist attraction in RN, identifying its characteristics and potentialities through interviews with professionals who work in the area. In terms of methodology, the research is characterized as exploratory descriptive, and qualitative in nature, conducted through structured interviews with professionals who conduct buggy tours in RN, most of them working for over twenty years in the region. As results, we point out the positive views regarding buggy tours as an attraction in RN, as well as aspects of its evolution. This demonstrates the importance of this activity for the state, not only for tourism, but for the whole network that is benefited through it.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121639427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Mota, P. F. Melo, Michele Meneses Pinto, Patrícia Pinheiro Fernandes Vieira
Since the Italian Renaissance, and with the other tourism segments, culture continues to be one main motivations for travel. Gastronomic tourism, as a facet of cultural tourism that brings authenticity and experience, is a niche that has emerged as a motivation in the choice of destination by the new tourist profiles. Given that João Pessoa is a tourist city, the aim of this work was to identify whether gastronomic tourism plays an important role in attracting tourists to the city. Bibliographic and documentary research was carried out, using a quantitative approach for the data analysis. As a data collection instrument, a survey was used, interviewing sixty-six tourists in person, in September 2019. The results show that the highest percentage of tourists interviewed is 60 years of age or older, and is motivated by leisure travel. As regards the interest related to experience/gastronomic tourism, it was found that this is not a motivation for visiting the destination João Pessoa; however, there is a desire to try the local gastronomy. In this context, there is a need for managers of enterprises, and those responsible for publicizing João Pessoa, to focus on associating the gastronomic potential as a strategy for attracting potential tourists to the destination.
自意大利文艺复兴以来，与其他旅游部门一样，文化仍然是旅游的主要动机之一。美食旅游作为文化旅游的一个方面，带来了真实性和体验，是一个利基市场，已经成为新游客选择目的地的动力。鉴于jo奥佩索阿是一个旅游城市，这项工作的目的是确定美食旅游是否在吸引游客到城市发挥重要作用。书目和文献研究进行了，使用定量方法进行数据分析。作为数据收集工具，我们于2019年9月使用了一项调查，亲自采访了66名游客。结果显示，受访游客中60岁及以上的比例最高，并且以休闲旅游为动机。至于与体验/美食旅游有关的兴趣，发现这不是访问目的地jo o Pessoa的动机;然而，人们还是想尝尝当地的美食。在这种情况下，企业管理者和负责宣传jo o Pessoa的人需要把重点放在将美食潜力作为吸引潜在游客到目的地的战略上。
{"title":"Gastronomy as a motivation for travel: A study of gastronomic tourism in the city of João Pessoa-PB","authors":"E. Mota, P. F. Melo, Michele Meneses Pinto, Patrícia Pinheiro Fernandes Vieira","doi":"10.14210/at.v7i3.19315","DOIUrl":"https://doi.org/10.14210/at.v7i3.19315","url":null,"abstract":"Since the Italian Renaissance, and with the other tourism segments, culture continues to be one main motivations for travel. Gastronomic tourism, as a facet of cultural tourism that brings authenticity and experience, is a niche that has emerged as a motivation in the choice of destination by the new tourist profiles. Given that João Pessoa is a tourist city, the aim of this work was to identify whether gastronomic tourism plays an important role in attracting tourists to the city. Bibliographic and documentary research was carried out, using a quantitative approach for the data analysis. As a data collection instrument, a survey was used, interviewing sixty-six tourists in person, in September 2019. The results show that the highest percentage of tourists interviewed is 60 years of age or older, and is motivated by leisure travel. As regards the interest related to experience/gastronomic tourism, it was found that this is not a motivation for visiting the destination João Pessoa; however, there is a desire to try the local gastronomy. In this context, there is a need for managers of enterprises, and those responsible for publicizing João Pessoa, to focus on associating the gastronomic potential as a strategy for attracting potential tourists to the destination.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122570211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francinete da Silva Guilherme, Alessandra Souza Queiroz Melo
The City Alta Walking Trail was first launched in 2008, to commemorate the first year of listed status of the historic center of the city of João Pessoa/Paraíba. The walking trail took in key points marking the history of the city, but over time, it fell into disuse. In view of the importance of the walking trail for preserving the material and immaterial cultural heritage of João Pessoa/PB, this work describes the historical heritage that can be seen along the trail, and assesses the feasibility of reestablishing the trail project. This work was developed based on documentary and bibliographic research. It is qualitative, and exploratory in character, and involved field research. Analyzing the landmarks along the trail, it was seen that these points were drastically decreased in number. But the material heritage of the city is of historical importance, with the potential to develop tourism in this segment. In order to reestablish the walking trail, improvements must be made to the attractions, understanding the benefits for the city and the population.
城市阿尔塔步道于2008年首次推出，以纪念jo o Pessoa市历史中心被列入名单的第一年/Paraíba。这条步道囊括了标志着这座城市历史的关键点，但随着时间的推移，它被废弃了。鉴于步道对于保存jo o Pessoa/PB的物质和非物质文化遗产的重要性，本工作描述了步道沿线可以看到的历史遗产，并评估了重建步道项目的可行性。这项工作是在文献和书目研究的基础上发展起来的。它是定性的，探索性的，并涉及实地研究。分析沿途的地标，可以看到这些点的数量急剧减少。但这座城市的物质遗产具有重要的历史意义，在这一领域具有发展旅游业的潜力。为了重建步行道，必须对景点进行改进，了解对城市和人口的好处。
{"title":"City Alta Walking Trail: An analysis in light of the cultural heritage of the city of João Pessoa/PB","authors":"Francinete da Silva Guilherme, Alessandra Souza Queiroz Melo","doi":"10.14210/at.v7i3.19312","DOIUrl":"https://doi.org/10.14210/at.v7i3.19312","url":null,"abstract":"The City Alta Walking Trail was first launched in 2008, to commemorate the first year of listed status of the historic center of the city of João Pessoa/Paraíba. The walking trail took in key points marking the history of the city, but over time, it fell into disuse. In view of the importance of the walking trail for preserving the material and immaterial cultural heritage of João Pessoa/PB, this work describes the historical heritage that can be seen along the trail, and assesses the feasibility of reestablishing the trail project. This work was developed based on documentary and bibliographic research. It is qualitative, and exploratory in character, and involved field research. Analyzing the landmarks along the trail, it was seen that these points were drastically decreased in number. But the material heritage of the city is of historical importance, with the potential to develop tourism in this segment. In order to reestablish the walking trail, improvements must be made to the attractions, understanding the benefits for the city and the population.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115750158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Felipe Gomes Nascimento, Amanda Sueli Madeira Pereira
Historic centers are plural spaces with memories of great importance to the cultural identity of a people. Besides their cultural and heritage importance, these spaces are ideal for entertainment, specifically, for the development of fright tourism, due to their dark narratives. Fright tourism can be understood as a process in which elements of local tradition are mixed with transnational aesthetics, coming from cinema, pop culture, horror, and cultural industries, promoting feelings of fear for tourists. In this context, this study aims to analyze the potential for the promotion of fright tourism, based on stories of hauntings at historical attractions in the city of João Pessoa-PB. This study is characterized as descriptive and exploratory, based on the collection of bibliographic and documentary data and a field visit. The results show that the Sólon de Lucena Park, the Santa Roza Theater and the Boa Sentença Cemetery have stories such as the ghost woman of the Lagoa, the vigilante spirit, the woman in white, the bride who walks among the tombs and the Boa Sentença employee, which permeate the popular imagination and can be used to promote fright tourism.
历史中心是多元空间，对一个民族的文化认同有着重要的记忆。除了其文化和遗产的重要性，这些空间是理想的娱乐场所，特别是对于恐怖旅游的发展，由于他们的黑暗叙事。恐怖旅游可以理解为一个过程，在这个过程中，当地的传统元素与跨国美学相结合，来自电影、流行文化、恐怖和文化产业，促进游客的恐惧情绪。在此背景下，本研究旨在分析jo o Pessoa-PB市历史景点的闹鬼故事，以促进恐怖旅游的潜力。本研究的特点是描述性和探索性，以文献资料和实地考察为基础。研究结果表明，Sólon de Lucena公园、Santa Roza剧院和Boa sentena公墓都有Lagoa的女鬼、义警精神、白衣女子、走在坟墓间的新娘和Boa sentena员工等故事，这些故事渗透在大众的想象中，可以用来促进恐怖旅游。
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Endomarketing is a valuable management tool in many enterprises, including the hotel industry. This article presents the results of a case study whose goal was to analyze Endomarketing in a hotel located in João Pessoa-PB. The research design was exploratory and descriptive, with quantitative and qualitative approaches, through the application of a questionnaire to the employees in the reception, food and beverage, governance, and maintenance sectors who have direct contact with the services provided to the final consumer, and an interview with the general manager responsible for the equipment studied, to find out his perception of Endomarketing. To protect the respondents’ confidentiality, the enterprise studied was given the fictitious name of Maré Hotels. This accommodation establishment was chosen because it carries out marketing and is commercially recognized work in area of hotel management. The results show that even though the company is stable and well-known, some aspects can be improved; it was also understood the employees are satisfied in terms of corporate communication and professional recognition.
内部营销在许多企业中都是一种有价值的管理工具，包括酒店行业。本文介绍了一个案例研究的结果，其目标是分析jo o Pessoa-PB一家酒店的内部营销。研究设计是探索性和描述性的，采用定量和定性相结合的方法，通过对接待、餐饮、治理和维修部门的员工进行问卷调查，这些员工直接接触到向最终消费者提供的服务，并与负责所研究设备的总经理进行访谈，了解他对Endomarketing的看法。为了保护受访者的隐私，所研究的企业被赋予了虚构的名称mar酒店集团。之所以选择这家住宿机构，是因为它开展市场营销，在酒店管理领域是商业上公认的工作。结果表明，即使公司是稳定和知名的，也有一些方面可以改进;据了解，员工在企业沟通和专业认可方面也比较满意。
{"title":"Endomarketing as a tool for excellence: A case study of a hotel in João Pessoa – PB","authors":"A. Brambilla, Emily Alana Lourenço dos Santos","doi":"10.14210/at.v7i3.19297","DOIUrl":"https://doi.org/10.14210/at.v7i3.19297","url":null,"abstract":"Endomarketing is a valuable management tool in many enterprises, including the hotel industry. This article presents the results of a case study whose goal was to analyze Endomarketing in a hotel located in João Pessoa-PB. The research design was exploratory and descriptive, with quantitative and qualitative approaches, through the application of a questionnaire to the employees in the reception, food and beverage, governance, and maintenance sectors who have direct contact with the services provided to the final consumer, and an interview with the general manager responsible for the equipment studied, to find out his perception of Endomarketing. To protect the respondents’ confidentiality, the enterprise studied was given the fictitious name of Maré Hotels. This accommodation establishment was chosen because it carries out marketing and is commercially recognized work in area of hotel management. The results show that even though the company is stable and well-known, some aspects can be improved; it was also understood the employees are satisfied in terms of corporate communication and professional recognition.","PeriodicalId":441840,"journal":{"name":"Applied Tourism","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127800596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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