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Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs) 市场导向、竞争优势与中小企业营销绩效
Pub Date : 2020-09-01 DOI: 10.14414/jebav.v23i1.1847
Astrid Puspaningrum
This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.
本研究旨在分析竞争优势作为中介市场导向对营销绩效影响的变量。本研究对象为位于玛琅市从事食品加工、手工艺品、服装等经营单位的11.3万家中小企业,观察样本为100家中小企业。本研究使用的数据分析技术是结构方程模型。本研究的结果表明,如果中小企业能够开展与创造和满足顾客需求相关的流程和活动,其绩效将会提高。此外,以市场为导向的中小企业通过创造产品的独特性、产品质量和具有竞争力的价格,从而形成竞争优势,最终影响中小企业的绩效。为了提高中小企业的绩效,必须制定营销策略,如注重市场导向,注重客户导向,注重竞争对手导向,注重职能间的协调,开发或创新新产品。
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引用次数: 26
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs 市场导向与创新绩效:中小企业顾客参与的中介作用
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2040
N. Wahyuni, I. M. Sara
This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
本研究的目的是建立一个基于市场导向和顾客参与作用的创新绩效模型。通过客户参与的市场导向实践将使公司实现创新绩效。本研究是对巴厘岛从事制造业的中小企业(SMEs)进行的。建立了一个概念模型来确定顾客参与在市场导向与创新绩效关系中的中介作用。本研究采用横断面设计。通过向巴厘岛制造业中小企业的经理和业主发放问卷,收集了242名受访者的定量数据。采用偏最小二乘法(PLS)对模型进行检验。研究结果表明,市场导向对创新绩效有显著的正向影响,市场导向对客户参与有正向影响,客户参与对创新绩效有正向影响,客户参与部分中介了市场导向与创新绩效之间的关系。本研究的结果可望增进管理者对市场导向和客户参与如何促进出口型中小企业创新绩效的机制的洞察和理解。
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引用次数: 10
The Success of E-Filing Adoption during COVID 19 Pandemic: The Role of Collaborative Quality, User Intention, and User Satisfaction COVID - 19大流行期间电子备案采用的成功:协作质量、用户意图和用户满意度的作用
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2233
Atika Jauharia Hatta Hambali
This study aims to test the successful use of e-filing information systems in tax return reporting, which is more widely used by taxpayers during the COVID 19 pandemic to report tax return than before. Data were obtained by a survey using a questionnaire with taxpayers as respondents. The purposive sampling method was used to collect data, with the final results of 93 respondents. The partial least square results for data processing reflect that service quality and collaboration quality are determinants of e-filing user satisfaction, while user intentions only influenced by collaboration quality. Overall, this study can support the model that the success rate of e-filing is determined by user intentions and user satisfaction, which is shown by the net benefits generated from using e-filing systems. This study suggests that the Di-rectorate General of Taxation needs to increase user satisfaction and user intention mainly through collaborative quality.
本研究旨在测试电子申报信息系统在纳税申报中的成功使用情况,在2019冠状病毒病大流行期间,纳税人比以前更广泛地使用电子申报信息系统来报告纳税申报。数据是通过以纳税人为调查对象的问卷调查获得的。采用目的抽样法收集数据,最终结果为93人。数据处理的偏最小二乘结果表明,服务质量和协作质量是电子档案用户满意度的决定因素,而用户意图仅受协作质量的影响。总体而言,本研究可以支持电子备案成功率由用户意愿和用户满意度决定的模型,这可以通过使用电子备案系统所产生的净效益来体现。本研究认为,税务总局需要主要通过协作质量来提高用户满意度和用户意向。
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引用次数: 12
Analysis of Access to Financial Services on Poverty Alleviation with MARS Approach 基于MARS方法的金融服务可及性分析
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2185
Moch Bisyri Effendi, Avi Sunani
This study aimed to determine the barriers of public access to financial services and their effects on poverty alleviation. The sample used was 6 ASEAN countries (Indonesia, Singapore, Malaysia, Vietnam, Thailand, and the Philippines) from 2006 to 2015. The analytical method used was the MARS. MARS is one of the nonparametric regression methods as an alternative to the multiple linear regression method, which must fulfill parametric assumptions. The results of the study using MARS show that the model formed has a high coefficient of determination, and criteria of the test of the suitability of the model are met. In other words, multivariate adaptive regression spline (MARS) can explain well the variability of the independent variables on the dependent variable. The results of the hypothesis testing using the MARS method show that indicators of macroeconomic, social, bank characteristics, institutions, and regulations affect access to financial services (AFS) and AFS affect poverty alleviation. This finding shows that increasing AFS will affect poverty reduction, and to increase public AFS can be done by minimizing macroeconomic, regulatory, social, bank, and institutional constraints.
这项研究的目的是确定公众获得金融服务的障碍及其对减轻贫穷的影响。使用的样本是2006年至2015年期间的6个东盟国家(印度尼西亚、新加坡、马来西亚、越南、泰国和菲律宾)。使用的分析方法是MARS。MARS是替代多元线性回归方法的一种非参数回归方法,它必须满足参数假设。利用MARS进行的研究结果表明,所形成的模型具有较高的决定系数,满足了模型适用性检验的标准。换句话说,多变量自适应回归样条(MARS)可以很好地解释自变量对因变量的变异性。利用MARS方法进行假设检验的结果表明,宏观经济、社会、银行特征、制度和法规等指标影响金融服务的获取,而金融服务影响减贫。这一发现表明,增加公共AFS将影响减贫,而增加公共AFS可以通过最大限度地减少宏观经济、监管、社会、银行和制度约束来实现。
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引用次数: 1
The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping 网络购物中熟悉度对增加再购买意愿的作用
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2132
Sudirman Zaid
This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.
本研究旨在确定肯达里市Tokopedia、Bukalapak、Lazada、Zalora、Blibli等网络购物供应商的信任、满意度和再购买意愿之间的关系。具体而言,本研究还旨在确定熟悉度在加强信任、满意度和再购买意愿之间的关系中的作用。本研究共涉及250名受访者,通过方便抽样技术获得。分析分两个阶段进行。第一阶段是同时测试信任和满意度对增加回购意愿的作用。第二阶段是确定熟悉度作为调节变量的作用。使用调节回归分析(MRA)来检验因果关系。本研究结果表明,熟悉度增加信任对满意度的影响、信任对再购买意愿的影响、满意对再购买意愿的影响。本研究结果有助于关系营销概念的发展,特别是通过熟悉度概念的发展来增加再购买意愿。本研究的不足之处在于,没有对每个在线购物服务提供商的熟悉态度进行比较。
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引用次数: 2
Determinants of the Use of E-Wallet for Transaction Payment among College Students 大学生使用电子钱包进行交易支付的决定因素
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2245
A. Kustono, A. Y. A. Nanggala, I. Mas’ud
This study aims to determine the factors that influence behavioral intentions to use E-wallet. The factors tested include application quality, perceived usefulness, perceived ease of use, and attitude toward using. The population in this study is college students in Jember Regency, Indonesia. Data analysis is carried out using Variance-based Partial Least Square. The number of samples used is 180 college students as users of the e-wallet application. Six hypotheses are tested, and four hypotheses are successfully accepted. Perceived ease of use has a positive effect on perceived usefulness. Perceived usefulness has a positive effect on attitude toward using e-wallet applications. Attitude plays a vital role in behavioral intentions to use e-wallets. The quality of the e-wallet application does not affect the level of perceived usefulness. The perceived ease of use of the application has no direct effect on attitude. This study's results are beneficial for e-wallet providers to increase the level of the use of e-wallet.
本研究旨在确定影响电子钱包使用行为意向的因素。测试的因素包括应用程序质量、感知有用性、感知易用性和对使用的态度。本研究的人群是印度尼西亚Jember Regency的大学生。数据分析使用基于方差的偏最小二乘法进行。使用的样本数量为180名大学生作为电子钱包应用程序的用户。对6个假设进行了检验,4个假设被成功接受。感知易用性对感知有用性有正向影响。感知有用性对使用电子钱包应用程序的态度有积极影响。态度在使用电子钱包的行为意向中起着至关重要的作用。电子钱包应用程序的质量不影响感知有用性的水平。应用程序的易用性对态度没有直接影响。本研究的结果对电子钱包供应商提高电子钱包的使用水平是有益的。
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引用次数: 29
Internally Financed Working Capital: Top Manager Preferences from the Perspective of Gender 内部融资营运资金:性别视角下的高层管理者偏好
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2133
S. Sunardi, Theresia Woro Damayanti, S. Supramono
This study seeks to investigate the differences in firm managers’ preferences in the use of internal funding to meet working capital needs. The data to be analyzed are obtained from the results of the World Bank's Productivity and the Investment Climate Survey on firm managers in 98 developing countries, with a total sample of 1,235 firm managers. The analysis techniques used are linear regression and ordinal logit analysis. This study demonstrates the gender-based differences in the proportion of the use of internal funding sources. Female top managers prefer to use internal funding sources for working capital better than top male managers. This study not only provides a better understanding of the relationship between the existence of top female managers and the preference in the use of internally financed working capital but also informs firms that aim to balance the liquidity and the capital cost efficiency in managing their working capital to provide a more significant opportunity for women to occupy top management positions.
本研究旨在探讨企业管理者在使用内部资金来满足营运资金需求方面的偏好差异。待分析的数据来自世界银行对98个发展中国家的企业管理人员进行的生产率和投资环境调查的结果,共抽样了1,235名企业管理人员。使用的分析技术是线性回归和有序逻辑分析。这项研究表明,在使用内部资金来源的比例方面存在性别差异。女性高层管理人员比男性高层管理人员更倾向于使用内部资金来源作为营运资金。这项研究不仅提供了一个更好的理解高层女性管理人员的存在和在使用内部融资营运资金的偏好之间的关系,而且还告知公司的目标是平衡流动性和资本成本效率在管理他们的营运资金,以提供一个更重要的机会,妇女占据高层管理职位。
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引用次数: 0
A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust 印尼证券交易所网上交易系统投资者金融行为研究:电子满意、电子忠诚与电子信任
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2176
Rohmad Fuad Armansyah
The online trading system allows traders to enter orders directly into the system via electronic media immediately and directly. This condition will affect the level of customer satisfaction while increasing customer loyalty. This research examines financial behavior in terms of satisfaction, trust, and loyalty in the use of an online trading system in the Indonesian stock exchange. Data was collected through an electronic questionnaire for the Indonesia Stock Exchange investors using convenience sampling. As many as 255 respondent data were obtained and processed using PLS-SEM (Structural Equation Modeling-Partial Least Square) approach. The results show that financial behavior, e-trust, e-satisfaction have an effect on the creation of e-loyalty of online trading system users in the Indonesia Stock Exchange. This suggests that the online trading system providers must improve their system's perceived satisfaction, including the features of advice and support in making purchasing decisions.
网上交易系统允许交易者直接通过电子媒体直接在系统中输入订单。这种情况会在提高顾客忠诚度的同时影响顾客满意度的水平。本研究考察了在印尼证券交易所使用网上交易系统的金融行为的满意度、信任度和忠诚度。数据通过电子问卷收集,为印度尼西亚证券交易所的投资者使用方便抽样。采用PLS-SEM(结构方程建模-偏最小二乘法)方法对255个被调查者的数据进行了处理。研究结果显示,金融行为、电子信任、电子满意度对印尼证券交易所网上交易系统用户的电子忠诚产生影响。这表明,网上交易系统供应商必须提高其系统的感知满意度,包括购买决策的建议和支持功能。
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引用次数: 3
The Determinants of Capital structure in Ethiopian Private Commercial Banks: A Panel Data Approach 埃塞俄比亚私人商业银行资本结构的决定因素:面板数据方法
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2223
Abdu Mohammed Assfaw
A wrong capital structure decision causes business frailer. However, still, what determinants optimal capital structure decision of companies remain the puzzles of many research scholars. This study is, therefore, aimed to investigate the determinants of the capital structure decision of private commercial banks in Ethiopia. The secondary data were obtained from audited annual financial reports of ten private commercial banks and the National Bank of Ethiopia covering the period of 2010-2018. The panel data were analyzed with a clustered robust random effect regression model. The study reveals that there is a significant positive relationship between earning volatility, size of banks, and taxation with leverage while profitability and asset tangibility are found to have a significant negative effect on the banks' leverage decision. The empirical findings of the study imply that the two capital structure theories, static trade-off and pecking order, are essentially explaining the capital structure decision of Ethiopian private commercial banks. Private commercial banks in Ethiopia should pay due attention to the microeconomic variables without overlooking the macroeconomic condition while articulating their optimal capital mix which can minimize the weighted average cost of capital and enhance the value of the company.
错误的资本结构决策会导致企业破产。然而,企业最优资本结构决策的决定因素是什么,仍然是许多研究学者困惑的问题。因此,本研究旨在探讨埃塞俄比亚私营商业银行资本结构决策的决定因素。二级数据来自10家私人商业银行和埃塞俄比亚国家银行2010-2018年经审计的年度财务报告。面板数据采用聚类稳健随机效应回归模型进行分析。研究发现,盈余波动性、银行规模、税收与杠杆之间存在显著的正相关关系,而盈利能力和资产有形性对银行杠杆决策具有显著的负向影响。研究的实证结果表明,静态权衡和啄序两种资本结构理论在本质上解释了埃塞俄比亚私营商业银行的资本结构决策。埃塞俄比亚私人商业银行在明确其最优资本组合的同时,应在不忽视宏观经济条件的情况下,适当关注微观经济变量,从而使加权平均资本成本最小化,提高公司价值。
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引用次数: 4
Shareholders and Firm Value for Manufacturing Companies Listed in Indonesia Stock Exchange 印尼证券交易所上市制造业公司的股东与企业价值
Pub Date : 2020-07-30 DOI: 10.14414/jebav.v23i1.2171
Muhammad Rifky Santoso, I. Muda
Domestic institutional shareholders and foreign shareholders differently influence firm value. Using panel data from the manufacturing company listed in the Indonesia Stock Exchange (IDX), from 2014 to 2017, and regression analysis, these types of shareholders have a positive and significant impact on the firm value with an inverted U-shaped. The influence of domestic institutional share-holders to the firm value is more significant than that of the foreign shareholder indicated by the coefficient value from the regression results. The best combination of shareholders to obtain the optimum firm value are the domestic institutional shareholder no more than 35.26 percent and the foreign shareholder no more than 47.61 percent. The greater share ownership will increase shareholder intervention and benefit the majority shareholder. Effective monitoring improvements are needed so that the majority of shareholder intervention can be reduced.
国内机构股东与国外机构股东对企业价值的影响不同。利用印尼证券交易所(IDX)制造业上市公司2014 - 2017年的面板数据,并进行回归分析,这些类型的股东对公司价值的影响呈倒u型,且正向显著。从回归结果的系数值来看,国内机构股东对公司价值的影响比外资股东更显著。获得最优企业价值的最佳股东组合为境内机构股东持股比例不超过35.26%,境外股东持股比例不超过47.61%。更大的股权将增加股东的干预,使大股东受益。需要改进有效的监督,以减少多数股东的干预。
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引用次数: 1
期刊
Journal of Economics, Business, and Accountancy | Ventura
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