Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.03
P. Augustyn
This case study of a 2016 Florida constitutional amendment analyses the semiotic devices and mechanisms of shaping public opinion on solar energy and beliefs about energy distribution. After a nationwide rise in rooftop solar installations between 2014 and 2015, utilities in several US states were faced with challenges to their business models. Anticipating similar problems in Florida, utilities and energy corporations promoted constitutional amendments. This semio tic analysis follows the voter from the billboards and flyers to the text on the ballot. Starting from Peirce’s phenomenological categories, this critical analysis of the campaign reveals how the goals of the amendment were shrouded in positive environmental and consumer protection narratives. Lakoff ’s cognitive linguistics and Stibbe’s ecolinguistics support a deeper analysis of the ballot text. This study shows that by leaving key concepts (especially net metering) out of the discourse, the ballot text successfully framed an anti-solar amendment as a pro-consumer measure, while hiding the direct legal implications concerning alternative energy distribution. In particular, this study explains the opposition to the sharing of surplus in the context of neoclassical economics as a key factor in shaping beliefs about alternative energy distribution.
{"title":"Solar energy discourse in the Sunshine State","authors":"P. Augustyn","doi":"10.12697/SSS.2021.49.1-2.03","DOIUrl":"https://doi.org/10.12697/SSS.2021.49.1-2.03","url":null,"abstract":"This case study of a 2016 Florida constitutional amendment analyses the semiotic devices and mechanisms of shaping public opinion on solar energy and beliefs about energy distribution. After a nationwide rise in rooftop solar installations between 2014 and 2015, utilities in several US states were faced with challenges to their business models. Anticipating similar problems in Florida, utilities and energy corporations promoted constitutional amendments. This semio tic analysis follows the voter from the billboards and flyers to the text on the ballot. Starting from Peirce’s phenomenological categories, this critical analysis of the campaign reveals how the goals of the amendment were shrouded in positive environmental and consumer protection narratives. Lakoff ’s cognitive linguistics and Stibbe’s ecolinguistics support a deeper analysis of the ballot text. This study shows that by leaving key concepts (especially net metering) out of the discourse, the ballot text successfully framed an anti-solar amendment as a pro-consumer measure, while hiding the direct legal implications concerning alternative energy distribution. In particular, this study explains the opposition to the sharing of surplus in the context of neoclassical economics as a key factor in shaping beliefs about alternative energy distribution.","PeriodicalId":44467,"journal":{"name":"Sign Systems Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45626139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.07
I. Sahakyan
Today more than ever innovation seems vital for us to anticipate the future and adapt to our rapidly changing world. But what is innovation and how is it accomplished? How can the mind generate innovative ideas? To gain a better understanding of the mechanisms underlying the human capacity to innovate, the present study aims at answering two basic questions: first, ‘what makes innovation possible?’ and second, ‘why are innovative ideas unusual?’. These questions are addressed within the framework of Peircean semiotics, in particular in the light of Peirce’s conception of inference. Different types of inferences are studied to determine the mode of reasoning which is central to innovative thought. While creativity and innovation are often analysed through the prism of abduction, this study puts forward an alternative approach drawing a parallel between modes of inferences and types of hypoicons. It claims that what makes innovation possible is metaphoric reasoning underlying induction.
{"title":"Metaphor, induction and innovation: Getting outside the box","authors":"I. Sahakyan","doi":"10.12697/SSS.2021.49.1-2.07","DOIUrl":"https://doi.org/10.12697/SSS.2021.49.1-2.07","url":null,"abstract":"Today more than ever innovation seems vital for us to anticipate the future and adapt to our rapidly changing world. But what is innovation and how is it accomplished? How can the mind generate innovative ideas? To gain a better understanding of the mechanisms underlying the human capacity to innovate, the present study aims at answering two basic questions: first, ‘what makes innovation possible?’ and second, ‘why are innovative ideas unusual?’. These questions are addressed within the framework of Peircean semiotics, in particular in the light of Peirce’s conception of inference. Different types of inferences are studied to determine the mode of reasoning which is central to innovative thought. While creativity and innovation are often analysed through the prism of abduction, this study puts forward an alternative approach drawing a parallel between modes of inferences and types of hypoicons. It claims that what makes innovation possible is metaphoric reasoning underlying induction.","PeriodicalId":44467,"journal":{"name":"Sign Systems Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42288062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.06
Piotr Konderak
Meaning-making processes, understood hierarchically, in line with the Semiotic Hierarchy framework, change on various timescales. To account for and predict these changes, one can take a cognitive view on semiosis. I adopt an interdisciplinary approach combining semiotic studies and cognitive studies in an attempt to account for meaning-making activity and to predict the course of semiosis. In this context, I consider meaning-making activity as shaped by both “external” (to a semiotic system) as well as “internal” factors. I also show how both the “external” and “internal” sources of the dynamicity of meaning-making should be framed in terms of studies on cognition. I start with a non-standard, 4e approach to meaning-making. According to this framework, meaning-making processes are constituted by (and not just dependent on) environmental and bodily factors. The dynamicity of semiosis can be accounted for in terms of an experiencing, embodied subject (agent) enacting her/his/its own domain of meaningful phenomena. As I argue, this perspective on meaning-making is the cognitive foundation of the first two levels of the Semiotic Hierarchy. In the following sections I present the Peircean view on signs and semiosis, according to which semiosis is a result of the very nature of a sign and a sign system. In this view, the dynamicity of semiosis has primarily “internal” sources: it stems from the unavoidable fallibility of interpretation and synechism of signs. As I show, this aspect of semiosis can be addressed by means of standard (cognitivist) cognitive science and by means of cognitive modelling. Ultimately, I sketch a proposal of an attempt to develop a uniform cognitive framework allowing for integration of the above-mentioned aspects of semiosis – a framework based on Rowlands’ idea of the Amalgamated Mind.
{"title":"Towards an integration of two aspects of semiosis – A cognitive semiotic perspective","authors":"Piotr Konderak","doi":"10.12697/SSS.2021.49.1-2.06","DOIUrl":"https://doi.org/10.12697/SSS.2021.49.1-2.06","url":null,"abstract":"Meaning-making processes, understood hierarchically, in line with the Semiotic Hierarchy framework, change on various timescales. To account for and predict these changes, one can take a cognitive view on semiosis. I adopt an interdisciplinary approach combining semiotic studies and cognitive studies in an attempt to account for meaning-making activity and to predict the course of semiosis. In this context, I consider meaning-making activity as shaped by both “external” (to a semiotic system) as well as “internal” factors. I also show how both the “external” and “internal” sources of the dynamicity of meaning-making should be framed in terms of studies on cognition. I start with a non-standard, 4e approach to meaning-making. According to this framework, meaning-making processes are constituted by (and not just dependent on) environmental and bodily factors. The dynamicity of semiosis can be accounted for in terms of an experiencing, embodied subject (agent) enacting her/his/its own domain of meaningful phenomena. As I argue, this perspective on meaning-making is the cognitive foundation of the first two levels of the Semiotic Hierarchy. In the following sections I present the Peircean view on signs and semiosis, according to which semiosis is a result of the very nature of a sign and a sign system. In this view, the dynamicity of semiosis has primarily “internal” sources: it stems from the unavoidable fallibility of interpretation and synechism of signs. As I show, this aspect of semiosis can be addressed by means of standard (cognitivist) cognitive science and by means of cognitive modelling. Ultimately, I sketch a proposal of an attempt to develop a uniform cognitive framework allowing for integration of the above-mentioned aspects of semiosis – a framework based on Rowlands’ idea of the Amalgamated Mind.","PeriodicalId":44467,"journal":{"name":"Sign Systems Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43723150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.04
J. Ojala
The article examines how music affords exploration of social aspects of semiosis: how music signifies the social, beyond the fact that music is an inherently participatory social process. Pentti Määttänen extends Peirce’s notion of ‘hard fact’ to ‘soft facts’ to which we accommodate our behaviour in order to get along in society. As mutual beliefs, soft facts are continuously tested and updated in inquiry. Representation of oneself is also continuously correlated, thrown together, with that of the rest of the world, yielding positioning of self in ways we call emotions. In music, com-positions of sound constitute hard facts that stand for other facts, soft or hard, by being their metaphors. Shaping and reshaping music allows for safe playing and testing of acts and events, anticipating upcoming situations and changes through virtual situations of the world, social and non-social. Music analysis examines how features of sound offer complex ways of constructing and interpreting metaphors, and how the narratives in music unfold through presentation of metaphors of subjects’ existence, identity and relations, evoking dialogue, drama, tension, even crises to be resolved.
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Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.10
Donna E. West
The objective in this paper is to demonstrate the indispensability of Peirce’s double consciousness to foster abductive reasoning, so that internal/external dialogue inform the worthiness of hunches. These forms of dialogue establish a mental give-and-take forum in which novel meanings/effects are particularly highlighted and noticed. Such attentional shifts are compelled by surprising states of affairs within the beholder’s internal, interpretive competencies, or from external factors (pictures, gestural or linguistic performatives). The dialogic nature of these signs pre-forms operations not possible non-dialogically; they command, interrogate, or suggest alterations to established conduct/beliefs in contexts in which propositional/argumentative conflicts are obviated. This inquiry proposes experimental methodologies to measure when double consciousness (via private/inner speech) mediates hypothesis-making. Vygotsky’s conflict of motive at four distinct developmental stages constitutes the foundation for the proposed experiments. Designs draw upon Vygotsky’s ‘double stimulation’ paradigms that force decision-making processes when conflicts of motive surface. Paradigms include forced imitation of one model while ignoring another (imitating bear, not dragon), and altering a visual array to depict logical sequencing accurately (the “Cycles Test”; “The Odd One Out”). These conflicts require children to change their conduct/beliefs to accommodate to atypical states of affairs.
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Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.02
Morten Tønnessen
This article introduces an ecosemiotic approach to the two great challenges facing humanity in the 21st century: solving an escalating environmental crisis, while also safeguarding and further improving human living conditions. An ecosemiotic framework for the study of societal transformations is presented and political and other normative aspects of what I call transformative semiotics are discussed. This envelops socio-cultural and socio-ecological developments framed in terms of umwelt theory and Deep Ecology. In the long run, developments in human ecology as reflected in our changing relations to non-humans are expressed in the umwelt trajectory of humankind. The question of how the environmental crisis can best be solved is therefore tantamount to the question about what direction the human umwelt trajectory should take in this century. I outline different plausible umwelt scenarios for human ecology in the 21st century, focused on business-as-usual, ecomodernist and Deep Ecology scenarios. In a concluding discussion on technology and sustainability, the scenario development eventually includes a distinction between flexible and inflexible development paths.
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Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.01
Lauri Linask, I. Sahakyan, A. Semenenko
Work on this special issue started in 2019 under the auspices of the Nordic As sociation for Semiotic Studies (NASS). This organization, which serves to bring together the semiotics communities of the European countries in the Nordic and the Baltic regions – Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden – held its 11th international conference at the University of Stavanger, Norway, on 13–15 June 2019, with the theme of the same name as this issue, “Anticipation and Change”. Although the purpose of NASS as an organization has been to endorse and facilitate contacts, cooperation, and development of research collaboration and projects between its member countries, the conference at the University of Stavanger had a far broader international scope. In fact, it brought together about 60 participants from all over Europe as well as the USA. These introductory notes set out to give a brief overview of NASS as an organization, of the Stavanger conference, and of the resulting issue of Sign Systems Studies, the oldest international semiotic periodical in the world. NASS was founded in 1987 at a meeting of Nordic semioticians in Imatra, Finland. Its first series of conferences and week-long Nordic Research Courses took place in Odense, Denmark (1990), Lund, Sweden (1992), Trondheim, Norway (1994), Imatra, Finland (1996), Oslo, Norway (1998), and Copenhagen, Denmark (2000). It then fell into a period of hibernation for more than a decade until May 2011, when the 7th conference of NASS was organized in Lund, Sweden. The conference was a success and brought together many seminal scholars from all over the world. This revival was confirmed the following year by the 25-year
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Pub Date : 2021-06-04DOI: 10.12697/SSS.2021.49.1-2.05
Katre Pärn
The paper aims to make a contribution to semiotic research on the future by bringing together various approaches that deal with the relationship humans have with the future. More specifically, the paper concentrates on anticipation viewed as an activity that is based on modelling the (un)desired future as suggested by Nikolai Bernstein. The model-based approach to anticipation allows drawing connections between the psychophysiological and semiotically mediated forms of anticipation on the one hand, and between individual and collective forms of anticipation on the other hand. With these aims in mind, the paper offers a sketch of a semiotic approach to the future that is based on the framework of semiotic modelling systems, i.e. views the future in terms of models of it and the semiotic resources and processes involved in the model-building. As the semiotically mediated models of the future circulating in a culture can become collectively shared means of cognizing and anticipating some futures, it is possible to talk about a collective anticipation, analogous to Juri Lotman’s cultural semiotic notion of collective memory. Accordingly, premediation, a future-oriented media practice outlined by Richard Grusin, is viewed as an example of collective anticipation. In addition to tracing the mechanisms of anticipation from its individual organismic to semiotically mediated collective forms, the paper foregrounds also the two fundamental problems that run across the diverse theoretical perspectives brought together within the approach: the individual and collective agency in futuremaking and the affective dimension of anticipation.
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Pub Date : 2020-12-31DOI: 10.12697/SSS.2020.48.2-4.16
A. Makarychev
Review of Introducing Relational Political Analysis: Political Semiotics as a Theory and Method [Palgrave Studies in Relational Sociology] by Peeter Selg and Andreas Ventsel. Cham: Palgrave Macmillan, 2020, 319 pp.
Peeter Selg和Andreas Ventsel的《引入关系政治分析:政治符号学作为一种理论和方法》[关系社会学中的帕尔格雷夫研究]综述。Cham:Palgrave Macmillan,2020,319页。
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Pub Date : 2020-12-31DOI: 10.12697/SSS.2020.48.2-4.09
Herman Tamminen
Ground (Charles Peirce’s concept) – regardless whether it be taken as motivation or abstractness – affords the proposition that some abstract categories of meaning have acquired their qualities via bodily experience. In order to show this to be the case, the concept of ground will be drawn together with the division (according to Julia Kristeva) between the symbolic and the semiotic, the semiotic chora will be shown to function as an axiologizing thymic category as regard reception of perception (following Algirdas Greimas), and finally it will be proposed that it is this foundation that enables the coherence and inevitability of culture as a whole, being responsible for its stereoscopic quality as well. This procedure will further the haply sacrilegious march towards the emergence of modal semiotics, which allows us to dispense of signs in order to gain an anachronistically novel understanding of our own being.
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