The use of electronic service platforms has been proven to effectively promote levels of customer loyalty. Due to strong market competition, consumers begin to value the quality of service provided by hotels. This study investigates possible uses of relational bonding as a variable in promoting customer loyalty within hotel businesses. A convenience sampling method was used in this study to collect 384 valid questionnaires from tourists who had previously booked online. An analysis involving SPSS and AMOS revealed that brand awareness, customized service, pricing, promotions, and information sharing practices all had a substantial impact on building customer relationships. JEL Classification: M3, M31
{"title":"Customer Loyalty in Online Hotel Booking Platforms","authors":"Wei-Chin Lia, K. Changb, Chen-Ju Chenc","doi":"10.55802/ijb.028(3).007","DOIUrl":"https://doi.org/10.55802/ijb.028(3).007","url":null,"abstract":"The use of electronic service platforms has been proven to effectively promote levels of customer loyalty. Due to strong market competition, consumers begin to value the quality of service provided by hotels. This study investigates possible uses of relational bonding as a variable in promoting customer loyalty within hotel businesses. A convenience sampling method was used in this study to collect 384 valid questionnaires from tourists who had previously booked online. An analysis involving SPSS and AMOS revealed that brand awareness, customized service, pricing, promotions, and information sharing practices all had a substantial impact on building customer relationships. JEL Classification: M3, M31","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41419613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Role of Multiple Criteria Decision-Making in Enterprise Digital Transformation","authors":"","doi":"10.55802/ijb.028(3).006","DOIUrl":"https://doi.org/10.55802/ijb.028(3).006","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43424385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Investigation of the Economic Crisis and Financial Stability: Evidence from the Taiwanese Insurance Industry","authors":"","doi":"10.55802/ijb.028(3).005","DOIUrl":"https://doi.org/10.55802/ijb.028(3).005","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45917412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Relationship between Organizational Justice, Emotional Labor and Job Satisfaction – A Case of Flight Attendants","authors":"","doi":"10.55802/ijb.028(2).005","DOIUrl":"https://doi.org/10.55802/ijb.028(2).005","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45375539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Mediating Effect of Corporate Social Responsibility and Corporate Accountability in the Relationship between Corporate Governance and Value-Based Financial Performance of Banks","authors":"","doi":"10.55802/ijb.028(2).003","DOIUrl":"https://doi.org/10.55802/ijb.028(2).003","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43279010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"U.S. Internal Migration, Energy Use, and Emissions","authors":"","doi":"10.55802/ijb.028(2).001","DOIUrl":"https://doi.org/10.55802/ijb.028(2).001","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45147995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Average Propensity to Consume of the Urban Chinese Household: An Analysis by Income Level","authors":"","doi":"10.55802/ijb.028(2).002","DOIUrl":"https://doi.org/10.55802/ijb.028(2).002","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47172672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Investor Income and Local Dividend Clienteles","authors":"","doi":"10.55802/ijb.028(1).006","DOIUrl":"https://doi.org/10.55802/ijb.028(1).006","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44586723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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