J. K. Atkinson, Ray J. Blankenship, Brady Crawford, Tucker S. Ramage
Several class sections at a Midwestern, public university were instructed in basic data analytics concepts using SimNet® preparatory assignments with Microsoft Excel®, additional instructional materials, and subsequent analytics projects. Performance on each analytics project was measured against performance on the preparatory Excel assignments as well as the student final course performance. The preparatory assignments prepared students for associated analytics projects as well as the final assessment.
{"title":"Strategies for Teaching Undergraduate Business Students Data Analytics","authors":"J. K. Atkinson, Ray J. Blankenship, Brady Crawford, Tucker S. Ramage","doi":"10.33642/IJBASS.V7N3P3","DOIUrl":"https://doi.org/10.33642/IJBASS.V7N3P3","url":null,"abstract":"Several class sections at a Midwestern, public university were instructed in basic data analytics concepts using SimNet® preparatory assignments with Microsoft Excel®, additional instructional materials, and subsequent analytics projects. Performance on each analytics project was measured against performance on the preparatory Excel assignments as well as the student final course performance. The preparatory assignments prepared students for associated analytics projects as well as the final assessment.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"18-22"},"PeriodicalIF":0.6,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49105345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The aim of this paper was to describe the change events as a case study in Octaware Technologies and analyze the change events utilizing the constructs of organizational development in order to get a better understanding of the change in an organization. Methodology: This study was conducted using a qualitative case study method to analyze the organizational change event in Octaware Technologies. Findings: The study revealed that the external environment of regulatory and economic change are the key drivers of organizational development in the company. The findings also highlighted that the organizational development of the company is demonstrated by its learning culture and outstanding management processes. Unique contribution to theory, practice, and policy: The results of the study make two contributions to the literature. First, the author sheds light on the underlying change that leads to the improvement of the specific construct of organizational development. Second, the author presented an empirically validated model conceptualized from a theoretical framework of organizational development.
{"title":"A retrospective analysis of organizational change: A case study of Octaware Technologies","authors":"Mohammed Khan","doi":"10.47672/IJBS.688","DOIUrl":"https://doi.org/10.47672/IJBS.688","url":null,"abstract":"Purpose: The aim of this paper was to describe the change events as a case study in Octaware Technologies and analyze the change events utilizing the constructs of organizational development in order to get a better understanding of the change in an organization. \u0000Methodology: This study was conducted using a qualitative case study method to analyze the organizational change event in Octaware Technologies. \u0000Findings: The study revealed that the external environment of regulatory and economic change are the key drivers of organizational development in the company. The findings also highlighted that the organizational development of the company is demonstrated by its learning culture and outstanding management processes. \u0000Unique contribution to theory, practice, and policy: The results of the study make two contributions to the literature. First, the author sheds light on the underlying change that leads to the improvement of the specific construct of organizational development. Second, the author presented an empirically validated model conceptualized from a theoretical framework of organizational development.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"6 1","pages":"1-11"},"PeriodicalIF":0.6,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42902542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Kanun of Leke Dukagjini is a collection of Albanian norms and customs with a legal-social character, in several centuries, before and after the life of Leke Dukagjini, which is thought to be a codifier. The laws of the Code have long served as social norms and as a system of self-government that prevailed in the highlands of northern Albania at the time when the region was ruled by the Ottoman Empire. The Code has a fundamental importance in the history of the Albanian people as it is an ancient document. His first written form refers to Leke Dukagjini, although it is considered to have existed long ago and to belong to the traditions of oral traditions inherited from generation to generation. The Code by Lekë Dukagjini was summarized with notes by Father Shtjefën Gjeçovi during the years 1910-1925 and was published in 1933, after Gjeçov's death. The interests of scholars but also of translators have been constant. It was first translated into Italian, then into Serbian, French, Russian, and English. The English translation, which resonated tremendously, was made in 1989 by Leonard Fox and published in New York. Numerous scholars from different parts of the world have written about the ancient Albanian Code. One of them is the Italian professor of colonial law at the Royal University of Rome, Salvatore Vilari, who in 1940 published a long study entitled "Albanian customary legal norms-Kanun of Lekë Dukagjini" (Le consuetudini giuridiche dell'Alabania-Il Kanun di Lek Dukagjin), for which we will talk in our paper. In this paper he deals with the origin of the Code of Lek Dukagjini, the influential weight of the Dukagjins, the summary (book) of Father Gjeçov and Nopça, the territorial power of the Kanun, with the basic concepts on the Albanian tribe, the organs of the tribe, the leaders of the tribe, the blood feud and with many elements which characterize this monumental work of Albanians.
Leke Dukagjini的《卡努》(Kanun of Leke Dukagjini)收集了Leke Dukagjini生前和之后几个世纪的阿尔巴尼亚规范和习俗,具有法律社会特征,被认为是一部法典编纂者。在奥斯曼帝国统治阿尔巴尼亚北部高地时,《法典》的法律长期以来一直是社会规范和自治制度。《治罪法》在阿尔巴尼亚人民的历史上具有根本的重要性,因为它是一份古老的文件。他的第一个书面形式指的是Leke Dukagjini,尽管它被认为很久以前就存在了,属于代代相传的口头传统。Lekë Dukagjini编写的《法典》在1910-1925年期间由Shtjefën gje罗夫神父总结,并在gje罗夫去世后的1933年出版。学者和翻译家的兴趣一直是不变的。它首先被翻译成意大利语,然后被翻译成塞尔维亚语、法语、俄语和英语。1989年,伦纳德·福克斯(Leonard Fox)将小说翻译成英文,并在纽约出版,引起了极大的反响。来自世界各地的许多学者都写过关于古代阿尔巴尼亚法典的文章。其中之一是罗马皇家大学的意大利殖民法教授Salvatore Vilari,他在1940年发表了一篇名为“阿尔巴尼亚习惯法规范- Lekë Dukagjini的Kanun”(Le consuetudini giuridiche dell'Alabania-Il Kanun di Lek Dukagjini)的长篇研究,我们将在我们的论文中对此进行讨论。在本文中,他论述了《Lek Dukagjini法典》的起源、Dukagjini的影响力、gje洛夫神父和nop拉神父的总结(书)、卡努人的领土权力、阿尔巴尼亚部落的基本概念、部落的机构、部落的领导人、血战以及阿尔巴尼亚人这部不朽作品的许多特征。
{"title":"The Code of Lek Dukagjini in the Prism of the Italian Professor Salvatore Vilari","authors":"Prof.Asoc.Dr. Besim Muhadri","doi":"10.33642/IJBASS.V7N2P2","DOIUrl":"https://doi.org/10.33642/IJBASS.V7N2P2","url":null,"abstract":"The Kanun of Leke Dukagjini is a collection of Albanian norms and customs with a legal-social character, in several centuries, before and after the life of Leke Dukagjini, which is thought to be a codifier. The laws of the Code have long served as social norms and as a system of self-government that prevailed in the highlands of northern Albania at the time when the region was ruled by the Ottoman Empire. The Code has a fundamental importance in the history of the Albanian people as it is an ancient document.\u0000His first written form refers to Leke Dukagjini, although it is considered to have existed long ago and to belong to the traditions of oral traditions inherited from generation to generation. The Code by Lekë Dukagjini was summarized with notes by Father Shtjefën Gjeçovi during the years 1910-1925 and was published in 1933, after Gjeçov's death. The interests of scholars but also of translators have been constant. It was first translated into Italian, then into Serbian, French, Russian, and English. The English translation, which resonated tremendously, was made in 1989 by Leonard Fox and published in New York.\u0000Numerous scholars from different parts of the world have written about the ancient Albanian Code. One of them is the Italian professor of colonial law at the Royal University of Rome, Salvatore Vilari, who in 1940 published a long study entitled \"Albanian customary legal norms-Kanun of Lekë Dukagjini\" (Le consuetudini giuridiche dell'Alabania-Il Kanun di Lek Dukagjin), for which we will talk in our paper. In this paper he deals with the origin of the Code of Lek Dukagjini, the influential weight of the Dukagjins, the summary (book) of Father Gjeçov and Nopça, the territorial power of the Kanun, with the basic concepts on the Albanian tribe, the organs of the tribe, the leaders of the tribe, the blood feud and with many elements which characterize this monumental work of Albanians.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"11-15"},"PeriodicalIF":0.6,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41868768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In our paper, we have tried to create a brief overview of the influence of literature, as a precious piece of culture, in the development of the reader's imagination. Not without any purpose, we have chosen the novel "The Great is the Lament of Sin". In this work, we can come up with a tendency, where the relationship between the reader and the literary work passes to the levels of euphoria passing through the limits of mythicism and surrealism in elevating the imagination. Our attention has been given to some important issues such as: Exaltation of awareness and imagination in relation to sin and desire for life. The spiritual exaggeration of the protagonists as a cultural model interfering in Balkan, but not only at mythical times. The model of eternity, issues of surrealism and religious culture, according to the worldview and imagination in Albanian culture. The twisting of time is the product of the consciousness and imagination of the protagonists in this work. Confession is the best model in describing euphoric behaviors in culture.
{"title":"The elevation of awareness and imagination in the novel “The Great is the Lament of Sin” of the author Mitrush Kuteli.","authors":"Prof. ass. dr. Fitor Ollomani","doi":"10.33642/IJBASS.V7N2P3","DOIUrl":"https://doi.org/10.33642/IJBASS.V7N2P3","url":null,"abstract":"In our paper, we have tried to create a brief overview of the influence of literature, as a precious piece of culture, in the development of the reader's imagination. Not without any purpose, we have chosen the novel \"The Great is the Lament of Sin\". In this work, we can come up with a tendency, where the relationship between the reader and the literary work passes to the levels of euphoria passing through the limits of mythicism and surrealism in elevating the imagination.\u0000Our attention has been given to some important issues such as:\u0000Exaltation of awareness and imagination in relation to sin and desire for life.\u0000The spiritual exaggeration of the protagonists as a cultural model interfering in Balkan, but not only at mythical times.\u0000The model of eternity, issues of surrealism and religious culture, according to the worldview and imagination in Albanian culture.\u0000The twisting of time is the product of the consciousness and imagination of the protagonists in this work. Confession is the best model in describing euphoric behaviors in culture.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"16-21"},"PeriodicalIF":0.6,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45561252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-26DOI: 10.20469/IJBAS.7.10004-1
N. Cajander, A. Reiman
{"title":"Insights into Heterogeneity of Temporary Agency Work in Restaurants","authors":"N. Cajander, A. Reiman","doi":"10.20469/IJBAS.7.10004-1","DOIUrl":"https://doi.org/10.20469/IJBAS.7.10004-1","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48512738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-26DOI: 10.20469/IJBAS.7.10002-1
Jennifer Edytha E. Japor
{"title":"Organizational Career Growth: Literature Review and Future Agenda","authors":"Jennifer Edytha E. Japor","doi":"10.20469/IJBAS.7.10002-1","DOIUrl":"https://doi.org/10.20469/IJBAS.7.10002-1","url":null,"abstract":"","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46370807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research on the dominant factors affecting customer buying decisions at online retail stores in Jakarta is based on increasing competition in online retail store businesses such as Tokopedia, Bukalapak, Lazada Indonesia, Kaskus, and others. This increase will have a good impact on improving the economy and also increasing the workforce in Indonesia. The author wishes to find out which of the most dominant factors greatly influences customer buying decisions in shopping at retail stores online in Jakarta. The results of respondents who answered the questions were dominated by respondents with a bachelor degree education background, 110 people (55%), with ages ranging between 31 - 40 years, 114 people (57%), and have an income of 11 - 30 million rupiah per month, 121 people (60.50%), and according to the frequent online shopping between 2-3 times per month, 101 people (50.50%). Based on the results of data processing, there are 6 most dominant factors that influence customer buying decisions in shopping at online retail stores in Jakarta. These factors are Variable Attitudes with Estimate value = 1,325, Time and Cost Efficiency Variable with Estimate value = 1,272, Variable Values with Estimate value = 1,243, Family Variable with Estimate value = 1,215, Beliefs Variable with Estimate value = 1,197, Variety of Choices Variable with Estimate value = 1,091.
{"title":"The Dominant Factor Affecting Customer Buying Decisions at Online Retail Stores in Jakarta","authors":"Rudy Santosa Sudirga","doi":"10.32924/IJBS.V5I1.158","DOIUrl":"https://doi.org/10.32924/IJBS.V5I1.158","url":null,"abstract":"Research on the dominant factors affecting customer buying decisions at online retail stores in Jakarta is based on increasing competition in online retail store businesses such as Tokopedia, Bukalapak, Lazada Indonesia, Kaskus, and others. This increase will have a good impact on improving the economy and also increasing the workforce in Indonesia. The author wishes to find out which of the most dominant factors greatly influences customer buying decisions in shopping at retail stores online in Jakarta. The results of respondents who answered the questions were dominated by respondents with a bachelor degree education background, 110 people (55%), with ages ranging between 31 - 40 years, 114 people (57%), and have an income of 11 - 30 million rupiah per month, 121 people (60.50%), and according to the frequent online shopping between 2-3 times per month, 101 people (50.50%). Based on the results of data processing, there are 6 most dominant factors that influence customer buying decisions in shopping at online retail stores in Jakarta. These factors are Variable Attitudes with Estimate value = 1,325, Time and Cost Efficiency Variable with Estimate value = 1,272, Variable Values with Estimate value = 1,243, Family Variable with Estimate value = 1,215, Beliefs Variable with Estimate value = 1,197, Variety of Choices Variable with Estimate value = 1,091.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"5 1","pages":"1-8"},"PeriodicalIF":0.6,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44134301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Credit management capability is seen as a crucial aspect for banks sustainability. The variable that is directly related to bank credit risk is a non-performing loan (NPL) which is commonly used to assess the asset quality of a bank. The purpose of this research is to analyze main effects and interaction effects of bank ownership types and bank core capital category (BUKU) to the bank NPL performance. The study was conducted using secondary data obtained from bank quarterly reports from the Financial Services Authority (OJK) through the website ojk.go.id, bank financial reports, and infobank magazine. Bank’s performance in the classification of bank ownership types and bank core capital category were evaluated with respect to bank’s NPL which in this case is used as indicator of the bank’s performance. Tests were performed using TWO WAY ANOVA and Post Hoc Test. The findings of this study found that the main effect type of bank ownership had a significant effect on the performance of NPL management, the main effect of banks’ BUKU had no significant effect on the performance of NPL management and the interaction effect of bank type and banks’ BUKU had a significant effect on the performance of NPL management.
{"title":"Main Effects and Interaction Effects of Bank Ownership Types and Bank Core Capital Category to the Bank NPL Performance","authors":"F. Budhijono","doi":"10.32924/IJBS.V5I1.164","DOIUrl":"https://doi.org/10.32924/IJBS.V5I1.164","url":null,"abstract":"Credit management capability is seen as a crucial aspect for banks sustainability. The variable that is directly related to bank credit risk is a non-performing loan (NPL) which is commonly used to assess the asset quality of a bank. The purpose of this research is to analyze main effects and interaction effects of bank ownership types and bank core capital category (BUKU) to the bank NPL performance. The study was conducted using secondary data obtained from bank quarterly reports from the Financial Services Authority (OJK) through the website ojk.go.id, bank financial reports, and infobank magazine. Bank’s performance in the classification of bank ownership types and bank core capital category were evaluated with respect to bank’s NPL which in this case is used as indicator of the bank’s performance. Tests were performed using TWO WAY ANOVA and Post Hoc Test. The findings of this study found that the main effect type of bank ownership had a significant effect on the performance of NPL management, the main effect of banks’ BUKU had no significant effect on the performance of NPL management and the interaction effect of bank type and banks’ BUKU had a significant effect on the performance of NPL management.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"5 1","pages":"39-50"},"PeriodicalIF":0.6,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42293066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Capital structure is very important in guaranteeing company sustainability, establishing capital structures need to consider some variables can affect because it will directly affect the company's condition in determining ability of the company to endure and develop. The study was aimed to examine effect of profitability, liquidity, company size and asset structure on capital structure at company of large trade sub sectors of production and consumer goods in the Indonesia Stock Exchange (IDX) period 2014-2018. The sampling technique used puposive sampling, the number of samples used was 9 companies from a population of 28 companies. Analytical tool used in this study is multiple linear regression assisted by SPSS version 20.0 programs with enter methods. Results of this study indicate that the profitability, liquidity and asset structure are negatively and significantly affected by the capital structure while the company size has a positive and significant effect on capital structure.
{"title":"The Analysis of Financial Performance to Capital Structure","authors":"B. Karlina","doi":"10.32924/IJBS.V5I1.155","DOIUrl":"https://doi.org/10.32924/IJBS.V5I1.155","url":null,"abstract":"Capital structure is very important in guaranteeing company sustainability, establishing capital structures need to consider some variables can affect because it will directly affect the company's condition in determining ability of the company to endure and develop. The study was aimed to examine effect of profitability, liquidity, company size and asset structure on capital structure at company of large trade sub sectors of production and consumer goods in the Indonesia Stock Exchange (IDX) period 2014-2018. The sampling technique used puposive sampling, the number of samples used was 9 companies from a population of 28 companies. Analytical tool used in this study is multiple linear regression assisted by SPSS version 20.0 programs with enter methods. Results of this study indicate that the profitability, liquidity and asset structure are negatively and significantly affected by the capital structure while the company size has a positive and significant effect on capital structure.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"65 ","pages":"9-17"},"PeriodicalIF":0.6,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41285291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to review literatures and discuss regarding the myths and simulacra of homecoming. The research conducted is normative research or study literature, using a variety of literature (a semiotic approach) that discusses regarding myths, simulacras and simulations. This semiotic approach is used with based on the idea that the notion of myth in this study using the understanding of myth according to Barthes's view of the myth as semiological system of the second order (simulacra) of Baudrillard. Homecoming can be understood as a need for social existence and human legitimacy. Re-growth of existence in a society carrying out homecoming can be done by understanding the characteristics of the homecoming perceived by society. This respect or social legitimacy is usually explained because of positive word of mouth for being an urbanity. By understanding the homecoming’s character perceived by society, the need for existence through “mudik” can put into other activities so that people carry out to a more rational homecoming regularly. Because the research is in the from of literature and qualitative study, it is necessary to carry out further research on public perceptions regarding homecoming by considering cultural or ethnic factors, and also favorable behavioral intentions consisting of positive word of mouth.
{"title":"Mudik Myth in The Baudrillard’s Simulacra Perspective","authors":"Rima Agristina, Leonnard Ong","doi":"10.32924/IJBS.V5I1.174","DOIUrl":"https://doi.org/10.32924/IJBS.V5I1.174","url":null,"abstract":"The research aims to review literatures and discuss regarding the myths and simulacra of homecoming. The research conducted is normative research or study literature, using a variety of literature (a semiotic approach) that discusses regarding myths, simulacras and simulations. This semiotic approach is used with based on the idea that the notion of myth in this study using the understanding of myth according to Barthes's view of the myth as semiological system of the second order (simulacra) of Baudrillard. Homecoming can be understood as a need for social existence and human legitimacy. Re-growth of existence in a society carrying out homecoming can be done by understanding the characteristics of the homecoming perceived by society. This respect or social legitimacy is usually explained because of positive word of mouth for being an urbanity. By understanding the homecoming’s character perceived by society, the need for existence through “mudik” can put into other activities so that people carry out to a more rational homecoming regularly. Because the research is in the from of literature and qualitative study, it is necessary to carry out further research on public perceptions regarding homecoming by considering cultural or ethnic factors, and also favorable behavioral intentions consisting of positive word of mouth.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"5 1","pages":"32-38"},"PeriodicalIF":0.6,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46553863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}